Primary Features Email Marketing Statistics
Aweber provides you with all the Following key attributes:
the ability to import / host the email database
a wide range of templates
a few marketing automation performance
responsive email designs
RSS / blog to-email performance
telephone, email and live chat service
integrations with third-party apps Email Marketing Statistics
Aweber’s support is one of The stand-out features of the goods.
Phone support, email support and Live chat service is available – this compares very favourably with some important competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that only offer live or email chat service.
Furthermore, there’s no hoops to Go through to contact support – relevant phone number and email details may be viewed very easily on the company’s contact page, with no requirement to trawl’knowledge bases’ or fill in any forms ahead.
On top of that, the company won a Gold award in 2016 that the US’ National Customer Association’s Stevie Awards (and a bronze and silver awards in 2017 and 2018 respectively), that augurs pretty well for the quality of the service you’ll receive when you contact them.
If you are a novice to email Advertising, then this sort of easy accessibility to good-quality service is a powerful argument in favour of using Aweber as your e mail marketing provider.
In relation to The availability of support, you can get in touch with Aweber’s phone service staff from 8am-8pm ET Monday to Friday, and their email and live/chat service is available 24/7.
By comparison to its own Competitors, Aweber supply one of the largest collections of e-newsletters templates available: there are over 700 accessible.
To provide a bit of circumstance, There are around 500 templates available for Getresponse, 90 for Mailchimp and approximately 50 for Campaign Monitor.
Toe be truthful, I do not love all of The designs – some of them seem slightly dated. I’d believe them to be slightly better compared to Getresponse ones, but not as excellent as Mailchimp’s or Campaign Monitor’s.
However, the Sheer volume of templates available means that using just a bit of tweaking you should be able to find a proper one for your e-newsletters. There’s, of course, always the choice of communicating your own also. Email Marketing Statistics
Like similar e-marketing products, Aweber can take your website’s RSS feed and turn it into e-newsletters which get sent out based on your schedule that you define. Back in Aweber, this is called’Blog broadcasts’, although you can use this attribute with any material which has an RSS feed.
This operation is Particularly useful for bloggers that want subscribers in their mailing lists to automatically receive e-newsletters containing their latest posts (or, really, a monthly digest of blog posts). Essentially, it means that you can power your newsletters from the site – this is a big time-saver.
It’s worth noting however that You can’t use the normal Aweber template designs for RSS-to-email functions – you have to pick from a set of templates which are specifically designed for this function.
On the other hand, you will find quite Some of them to choose from – over most other e-marketing alternatives I’ve tried.
On the down Side, a number of them look pretty dreadful. And annoyingly, you can not use the standard Aweber email drag and drop interface to edit them. With a little bit of tweaking, you are probably going to be able to find something that works fine, but I think there is definitely some large space for improvement here.
1 thing that you can not use in Aweber templates that you can in some other rival platforms (like Mailchimp and Campaign Monitor) is web fonts. You’re restricted to using the normal’safe fonts’ – Arial, Times New Roman, Trebuchet and so on.
There are good arguments for not Permitting use of web fonts – for instance, your emails are likely to seem more consistently and display more faithfully across email clients – however merely using web safe fonts may make templates look a little bit blander than they otherwise could.
Generally, I would give Aweber a Thumbs up in the template department, but it’d be great to see some of the templates freshened up a bit, and the inclusion of some attractive web fonts.
Importing an Current database To Aweber is a fairly straightforward affair.
You can upload the following file Kinds:
As an Alternative, You can add Individual subscribers manually, or copy and paste rows of readers into Aweber.
As you export your data, you are Given the choice to add your subscribers to a certain pair of autoresponders, and label them. Not all competing products allow the addition of imported data directly into autoresponder cycles so this really is a wonderful feature to have.
For anti-spam reasons, you will Have to answer a few questions regarding how you gathered the information you are importing. If your listing is on the larger side, you can also need to wait until it’s assessed by Aweber’s anti-spam compliance team (as is the case with other email advertising tools).
In essence, Aweber’s importing functionality is great – no complaints here.
Marketing automation is a feature Which is offered by email marketing solutions like Aweber.
I tend to think of it as ‘Autoresponders 2.0′ – where you go beyond conventional’drip’ campaigns and create complex user journeys with’IFTT’ – if this, then – fashion workflows.
With Marketing automation, you generally design a flowchart where emails are routed based on consumer actions: email opens, connect clicks, site visits, purchases made and so on.
Aweber lately introduced a new marketing Automation feature which to a level provides this performance:’Aweber Campaigns.’ With this feature, you may use certain user actions — specifically opens and clickthroughs — along with the program of tags to ascertain what should be sent to whom and when (see above).
However, I Think this operation should go a bit further really – tools such as Getresponse and Mailchimp provide considerably more flexibility in regards to which types of user behavior can activate mailouts.
By way of instance, in Getresponse, you may use triggers such as purchase, specific page visits, subscriber’score’ and revenue pipeline stage to send messages.
Thus Aweber is definitely playing a bit of catch up with its competitors here. Email Marketing Statistics
Autoresponders – a series of Follow up emails which are automatically triggered by time or user actions – are an integral part of a e-marketing solution.
Aweber assert to have Invented autoresponders back in 1998 and as such you’d expect their autoresponder performance to be mind-blowingly good. Oddly, it is just’alright’.
On the other hand It’s very Straightforward To set up follow up mails based on time period – for instance, automatically sending readers an onboarding email immediately after sign up, a promo code two days later and a’follow us on social websites’ email a week later is extremely easy. This is a typical use of autoresponders and it’s a breeze with Aweber.
On the down side, triggering Autoresponders according to user activities and buys is a bit more complicated than with key competitors Mailchimp and Getresponse.
Utilizing Aweber, you can make ‘targets’ or combine automation principles with tagging to create autoresponders act in quite funky ways. . .but if you want to take advantage of autoresponders in actually advanced manners, you’ll probably need to look at other goods, particularly Getresponse, which supplies’advertising automation’ performance that pops up to some built-in CRM.
And speaking Of advertising automation…
Mobile Responsive Design
Unlike Another e-marketing Tools – especially, Mad Mimi – all Aweber’s email templates are all’responsive’.
This means that they Automatically resize themselves to suit the device they’re being viewed on. In this day and age of tablets and smartphones, this can be a fantastic feature.
1 minor Gripe I have however regarding the responsive designs is that to preview them you’ll actually have to send a test email to your smartphone. On other platforms you can normally just hit a’preview on phone’ button or similar. The absence of the operation isn’t a dealbreaker by any means, but it does slow you down a little, particularly if you are sending a lot of campaigns each month.
Divide testing (also known as A/B testing) entails sending variations of your e-newsletters to some of your mailing list, tracking the operation of eachand every sending the’best’ variant to the rest of your list.
Most e-marketing tools handle This automatically for you: you create a few different versions of your email (using either differing content or theme headers), send them to a sample of your data, and your e-marketing option will roll the very best performing version mechanically to the remainder of your mailing list.
Split testing USED to be great In Aweber: until quite recently, you could make and test four variations of an email (making Awber’s split testing functionality better than most major rivals; Getresponse being a notable exception).
For some Reason split testing is currently completely inaccessible in Aweber – I’ve been assured by their sales team that it is coming back over the upcoming few months, but if you think you’re likely to need this operation desperately you might be best off considering an alternative email advertising solution.
Email analytics in Aweber are good. Along with being able to monitor key stats like open rate, clickthroughs and bounces, you can also look at a lot of other useful analytics / advice, such as
the Increase of lists over time
an Summary of sign up approaches
where individuals are opening your own email (i.e., geographical location)
the background of an individual’s action – you can view past opens and clicks etc. in a per-subscriber degree
And much else besides.
In terms of how this contrasts With competing products, I would say that Aweber’s reporting is more comprehensive than that which is available in Campaign Monitor or Mad Mimi; nonetheless I would assert that Mailchimp and Getresponse both provide better reporting ports.
With the latter two goods you Seem to have the ability to get more of an summary of information in one spot, particularly when considering the performance of individual e-newsletters.
By contrast, With Aweber you have got to flick involving three sections -“Broadcasts”,”Clients” and”Reports” to get an overall picture of information, whereas Getresponse and Mailchimp current all the reporting information onto one dashboard (that you can then use to drill down to particulars ). Email Marketing Statistics
A nice feature of Aweber is the Flexibility it provides you around how you need to handle the opt-in process.
You can choose to subscribe your Users on either one opt-in or a double opt-in basis (single opt-in is when a user is dispersed immediately after completing a form; double opt-in is when they need to click on a link in a confirmation email to complete their subscription).
The two Approaches have their own merits, so it is good to see Aweber being flexible in this regard – not all of competing options provide their customers with this choice.
Aweber Offers an adequate selection of integrations with other solutions. You will find over 400 integrations available which enable you to join Aweber to various kinds of cloud-based software – web builders like Wix or Hotmail; CRM tools like Salesforce; landing pages such as Instapage and so forth.
A number of them involve committed widgets; others involve adding a snippet of code into a website; others demand a sync tool like Zapier.
It’s rare that Aweber will plug into other applications quite as easily as Mailchimp (that appears to be the default’standard’ email marketing option for a great deal of programs ), but you also shouldn’t have too much trouble getting Aweber to operate with a broad range of other SaaS (software as a service) apps.
Data in Aweber is Pretty straightforward. You can create sections not only based on the contents of any field in your database, but also on consumer action too – mails opened, web pages visited, links clicked, products purchased and in the future. It’s all very flexible and easy to use.
It’s a bit tricky however To work out how to reach the screen where you create the segments – you essentially have to go to a’manage subscribers’ section, search for some subscribers and save the search as a segment.
To be honest, some solutions (such As Getresponse) use a similar strategy to segment creation – although others (like Campaign Monitor and Mailchimp) supply a more findable’segments’ section.
Unfortunately Aweber does not let You broadcast emails to multiple segments at once, however. This may cause problems for some users that have a need to’pick and mix’ sections in mailouts on a regular basis.
For instance, say you are a dealership with a mailing list containing a field known as’car model.’ You’ve used this field to segment your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer which is Specifically relevant to Polo, Golf and Passat owners, and you also wish to send a message about it to all those three sections in 1 go.
In an Perfect world you’d just be Able to choose the applicable segments and deliver the message to all those three groups. With Aweber though – that isn’t possible. You’d have to send three separate messages or create a new segment targeting’Polo OR Golf OR Passat.’
You’ll Have a similar issue if You want to exclude certain segments from the broadcast; therefore finally it’s a little bit of thumbs-down for its segmenting performance in Aweber.
Other email Marketing tools, notably Getresponse and Campaign Monitor, manage this in a much greater way.
Overall I’d say Aweber is a Strong email marketing tool.
It is not the best product of its own Kind accessible, but it is reasonably priced, easy to use and comprises most of the main features you’d expect from an email marketing alternative.
The primary aspects of the Item That will nudge me Aweber’s direction are its own ease-of-use and thorough support. The latter may be particularly critical for some potential users, especially those starting out in e-marketing without a truckload of specialized skills (you likely won’t have stuck, but if you do, you can talk to an actual human being on an actual phone line about your problem).
Additionally, it’s not overly Expensive compared to a competing products, especially Campaign Monitor and iContact.
The main things that would Dissuade me are its lack of split testing operation and its comparatively basic automation features.
I hope you’ve found this Aweber review Helpful so much, but if you have not made your mind up on whether this is the e-marketing alternative for you, here’s a brief breakdown of the key advantages and disadvantages of using it: Email Marketing Statistics
Benefits of using Aweber
Divide testing is presently disabled.
There are cheaper options on the market which offer considerably more attributes in the marketing automation section – Getresponse being a prime example.
A number of the templates look a bit dated.
The RSS to email templates are poor and they can not be edited using Aweber’s standard drag and drop email builder.
You can’t include or exclude a number of segments simultaneously when sending an e-newsletter.
Benefits of Aweber
It’s Simple to Use.
Support options are more extensive than is the case with some key competing goods and based on Aweber’s Stevie awards for client service, ought to be high.
It’s reasonably priced – whilst not the cheapest product of its type on the market, it is more affordable than many comparable solutions.
It lets you select whether to join people to your list on a single or double opt-in basis.
It has good import performance, together with the option to import a broad assortment of file types and insert the email addresses you’re importing directly into an abysmal cycle.
It integrates neatly with a fantastic range of third party tools and programs.
It includes a very large assortment of templates – over its key competitors.
Setting up simple time-based autoresponders is very simple to accomplish.
All email templates are responsive.
Reporting features are powerful.
Segmenting data is relatively simple and you can use both field contents and user activity (email opens, links clicked etc.) to create your segments.
You can Find a free trial of Aweber here.
You will find 5 Aweber strategies on Offer:
Hosting and emailing a list containing up to 500 subscribers: $19 per month
501 to 2,500 readers: $29 per month
2,501 to 5,000 readers: $49 per month
5,001 to 10,000 subscribers: $69 monthly
10,001 to 25,000 subscribers: $149 per month
In Case You Have 25,000+ subscribers, You will have to call Aweber for a quote.
A 14% discount can be obtained If you pay quarterly; a 14.9% discount is available if you pay yearly. Additionally, there are some discounts available for students and not-for-profit organisations.
1 aspect of Aweber’s pricing Structure that prospective users might like is that all attributes are available on all plans – unlike any competing goods you don’t have to be on more expensive plans to unlock specific functionality.
That said, The performance on Aweber – as we will see below – isn’t always as extensive as you may find in competing email advertising solutions.
Pricing Vs. Competitors
Aweber is, in general,
Significantly more affordable than Campaign Monitor
considerably cheaper than iContact
roughly the exact same price as Mailchimp
slightly more costly than Getresponse
much more expensive than Mad Mimi (note: Mad Mimi’s attribute set is significantly more basic nonetheless ).
It’s worth noting that the above Comparisons do not really apply to very small lists nonetheless – if you’ve got a small email database, a number of the competing products are greater value.
By Way of Example, hosting a list Comprising 1000 records will cost you $29 using Aweber, and…
$12 monthly using Mad Mimi
$15 per month with Mailchimp
$15 monthly using Getresponse
$29 per month using Campaign Monitor *
$32 monthly using iContact
Taking another example, if you Have a bigger list comprising 10,000 records, it is going to cost $69 with Aweber and…
$149 per month with Campaign Monitor *
$79 per month using iContact
$75 per month with Mailchimp
$65 per month having Getresponse
$42 monthly with Mad Mimi
* A quick note about Campaign Monitor: there are some cheaper Campaign Monitor plans available which allow you to host the same amounts of email addresses as outlined previously, but they limit the amount of e-newsletters which it is possible to send them. For the interest of a fair comparison, I’ve referenced the prices for Campaign Monitor programs that allow unlimited broadcasts since these programs are comparable in terms of send volumes allowed to the Aweber ones.
That’s just two examples of Course, and Aweber’s opponents have different pricing tiers that will occasionally make Aweber cheaper, sometimes more expensive. But generally I would say Aweber is priced about in the middle of this e-marketing solution scale.
Of course, pricing is not exactly the Only factor you should base your choice on. . .the more important consideration to work out is exactly what bang you get for your dollar.
So let us Look at some Aweber features.
Aweber Free Trial
One of those Best strategies to decide whether Aweber is to you naturally is to avail of its free trial. Email Marketing Statistics