Primary Features Email Marketing Spam
Aweber provides you with all the Following key attributes:
the ability to import / host the email database
a wide range of templates
some marketing automation performance
responsive email designs
RSS / blog to-email functionality
telephone, email and live chat support
integrations with third party apps Email Marketing Spam
Aweber’s support is one of The stand-out features of the goods.
Phone assistance, email support and Live chat support is all available – that contrasts very well with some key competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that just offer live or email chat service.
Additionally, there’s no magic to Proceed through to contact support – relevant phone number and email details may be viewed very easily on the organization’s contact page, with no necessity to trawl’knowledge bases’ or fill in any forms ahead.
On top of that, the company won a Gold award in 2016 that the US’ National Customer Association’s Stevie Awards (along with a silver and bronze awards in 2017 and 2018 respectively), that augurs pretty well for the quality of the support you’ll receive if you contact them.
If you are a novice to email Advertising, then this sort of simple access to good-quality support is a strong argument in favour of using Aweber as your e mail marketing provider.
In relation to The availability of support, you can contact Aweber’s phone support team from 8am-8pm ET Monday to Friday, and their email and live/chat support is available 24/7.
By comparison to its own Competitors, Aweber provide one of the largest collections of e-newsletters templates available: you will find over 700 available.
To provide a bit of context, There are approximately 500 templates available for Getresponse, 90 for Mailchimp and approximately 50 for Campaign Monitor.
Toe be honest, I don’t love all of The layouts – some of them seem slightly dated. I would consider them to be marginally better than the Getresponse ones, but not as good as Mailchimp’s or even Campaign Monitor’s.
However, the Sheer volume of templates available means that with a little bit of tweaking you should be able to find a suitable one for the e-newsletters. There’s, of course, always the choice of coding your own also. Email Marketing Spam
Like similar e-marketing products, Aweber can take your site’s RSS feed and turn it in to e-newsletters which get sent out based on your schedule that you define. In Aweber, this is known as’Blog broadcasts’, though you can use this feature with any content which has an RSS feed.
This operation is Particularly useful for bloggers who need subscribers in their mailing lists to automatically receive e-newsletters containing their latest posts (or, really, a monthly digest of blog posts). In essence, it means you can force your newsletters from the website – this can be a big time-saver.
It is worth noting however that You can’t use the normal Aweber template designs for RSS-to-email purposes – you need to pick from a set of templates that are made specifically for this function.
On the plus side, you will find quite Some of these to choose from – more than most other e-marketing solutions I’ve tried.
On the down Side, many look pretty dreadful. And annoyingly, you can not use the normal Aweber email drag and drop interface to edit them. With a little bit of tweaking, you are probably going to be able to find something that works fine, but I think there is definitely some large room for improvement here.
1 thing that you can’t use in Aweber templates which you can in some other competing platforms (such as Mailchimp and Campaign Monitor) is net fonts. You’re limited to using the normal’safe fonts’ – Arial, Times New Roman, Trebuchet and so forth.
There are good arguments for not Permitting use of internet fonts – for instance, your mails are likely to appear more consistently and exhibit more reliably across email customers – however only using web safe fonts can make templates look a tiny bit blander than they otherwise could.
Generally, I’d give Aweber a Thumbs up in the template department, but it’d be great to find a few of the templates freshened up a little, and also the addition of some appealing web fonts.
Importing an existing database To Aweber is a pretty straightforward affair.
You can upload the next file Types:
Alternatively, you can add Individual subscribers, or copy and paste rows of readers into Aweber.
As you import your information, you are Given the option to add your readers to a particular pair of autoresponders, and label them. Not all competing products permit the inclusion of imported data into autoresponder cycles so this is a nice feature to have.
For anti-spam motives, you will Need to answer a few questions regarding how you gathered the data you’re importing. If your listing is on the larger side, you can also have to wait until it is reviewed by Aweber’s anti-spam compliance group (as is the case with other email advertising tools).
In essence, Aweber’s importing performance is great – no complaints here.
Marketing automation is a characteristic Which is offered by email advertising options like Aweber.
I tend to consider it as ‘Autoresponders 2.0′ – in which you go beyond conventional’drip’ campaigns and create sophisticated user journeys using’IFTT’ – if this, then that – fashion workflows.
With Marketing automation, you generally look for a flowchart where mails are routed based on consumer actions: email opens, link clicks, site visits, purchases made and so on.
Aweber lately introduced a new advertising Automation feature that to some level provides this performance:’Aweber Campaigns.’ With this feature, you may use certain user actions — specifically opens and clickthroughs — along with the program of tags to ascertain what needs to be routed to whom and when (see above).
But I Think this operation should go a bit further actually – tools such as Getresponse and Mailchimp supply much more flexibility in regards to which kinds of user behavior can activate mailouts.
For instance, at Getresponse, you may use triggers such as buy, special page visits, subscriber’score’ and revenue pipeline platform to send messages.
Thus Aweber is playing a bit of catch up with its rivals here. Email Marketing Spam
Autoresponders – a series of Follow up emails which are automatically triggered by either time or user activities – are an integral part of any e-marketing solution.
Aweber claim to have Invented autoresponders back in 1998 and as such you’d expect their autoresponder functionality to be mind-blowingly excellent. Oddly, it’s merely’alright’.
On the plus side It’s very Straightforward To set up follow up emails based on time period – for example, automatically sending readers an onboarding email immediately after sign up, a promo code two days later and a’follow us on social websites’ email a week after is extremely straightforward. This is a regular use of autoresponders and it is a cinch with Aweber.
On the other hand, triggering Autoresponders based on user activities and buys is a little more complicated than with key opponents Mailchimp and Getresponse.
Utilizing Aweber, you can make ‘targets’ or unite automation principles with tagging to make autoresponders behave in quite funky ways. . .but if you would like to take advantage of autoresponders in really advanced manners, you’ll probably should look at other products, especially Getresponse, which supplies’advertising automation’ functionality that hooks up to a built-in CRM.
And talking Of marketing automation…
Mobile Responsive Design
Unlike some other e-marketing Tools – notably, Mad Mimi – all Aweber’s email templates are all’responsive’.
This means that they Automatically resize themselves to suit the device they’re being viewed on. In this time of tablets and smartphones, this can be a good feature.
One minor Gripe I have however regarding the responsive designs is that to preview them you will actually have to send a test email to your smartphone. On other platforms you can usually just hit on a’preview on phone’ button or similar. The lack of the functionality is not a dealbreaker by any means, but it will slow you down a little, particularly if you are sending a great deal of campaigns every month.
Divide testing (also called A/B testing) entails sending variations of your e-newsletters to a number of your mailing list, monitoring the performance of eachand every sending the’best’ version to the remainder of your list.
Many e-marketing tools manage This automatically for you: you produce a few distinct variations of your email (using either different content or theme headers), send them to a sample of your information, along with your e-marketing option will roll out the very best performing version automatically to the remainder of your mailing list.
Divide testing USED to be good In Aweber: until very recently, you could create and examine four variants of an email (making Awber’s split testing functionality better than many major rivals; Getresponse being a notable exception).
For some Reason split testing is currently completely inaccessible in Aweber – I have been assured by their sales staff that it is coming back over the next few months, but if you believe you’re going to need this operation urgently you might be best off considering an alternate email advertising solution.
Email analytics in Aweber have been good. In addition to being able to monitor key stats such as open Pace, clickthroughs and bounces, You May Also look at a lot of additional useful analytics / information, including
that the Increase of lists over time
an Summary of sign up approaches
where individuals are opening your email (i.e., geographical location)
the background of an individual’s activity – you can view past clicks and opens etc. in a per-subscriber degree
And more besides.
With regards to how this compares With competing products, I’d say that Aweber’s reporting is more comprehensive than that which is offered in Campaign Monitor or Mad Mimi; however, I would argue that Mailchimp and Getresponse both offer better reporting ports.
With the latter two goods you Appear to have the ability to acquire more of an overview of information in one spot, especially when considering the operation of individual e-newsletters.
By comparison, With Aweber you’ve got to flick between three sections -“Broadcasts”,”Subscribers” and”Reports” to get an overall picture of analytics, whereas Getresponse and Mailchimp present most of their reporting data on a single dashboard (which you can then use to drill down to specifics). Email Marketing Spam
A Great feature of Aweber is that the Flexibility it gives you about how you want to handle the opt-in process.
You can choose to sign up your Users on either one opt-in or a dual opt-in basis (single opt-in is when a user is subscribed immediately after completing a form; dual opt-in is when they need to click on a link in a confirmation email to complete their subscription).
Both Approaches have their merits, so it’s fantastic to see Aweber being flexible in this respect – not all of competing solutions provide their clients with this choice.
Aweber Offers an adequate range of integrations with other options. You will find over 400 integrations available which allow you to connect Aweber to various types of cloud-based software – web builders like Wix or Hotmail; CRM tools like Salesforce; landing pages like Instapage and so forth.
Some of these involve committed widgets; others involve including a snippet of code into a site; others involve a sync tool like Zapier.
It is uncommon that Aweber will plug into other software quite as easily as Mailchimp (which seems to be the default option’standard’ email advertising choice for a great deal of programs ), but you should not have too much trouble getting Aweber to work with a wide range of other SaaS (software as a service) programs.
Information in Aweber is Pretty simple. You may produce sections not only based on the contents of any field in your database, but also on user action also – mails opened, web pages visited, links clicked, goods bought and so on. It is all very flexible and simple to use.
It is a little bit tricky however To work out how to get to the screen where you make the sections – you essentially have to go to some’manage subscribers’ section, search for a number of readers and then save the search for a section.
To be honest, some solutions (such As Getresponse) use a similar strategy to segment creation – but others (such as Campaign Monitor and Mailchimp) provide a more findable’segments’ section.
Unfortunately Aweber doesn’t let You broadcast mails to multiple segments at once, however. This may cause problems for some users who have a need to’pick and mix’ sections in mailouts on a regular basis.
For instance, say you are a dealership having a mailing list containing a field known as’car version.’ You’ve used this field to section your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer which is Particularly relevant to Polo, Golf and Passat owners, and you want to send a message about it to all those three sections in one go.
In an ideal world you’d just be Able to select the relevant segments and send the message to all those three classes. With Aweber however – this is not possible. You would need to either send three individual messages or make a new section targeting’Polo OR Golf OR Passat.’
You’ll Have a similar issue if You want to exclude certain segments from the air; so finally it is a little bit of thumbs-down for the segmenting performance in Aweber.
Other email Marketing tools, notably Getresponse and Campaign Monitor, manage this in a much better way.
Overall I would say Aweber is a Solid email marketing tool.
It’s not exactly the best product of its Kind available, but it’s reasonably priced, easy to use and contains many of the key features you’d expect from an email marketing solution.
The primary Facets of the Item That would nudge me in Aweber’s leadership are its own ease-of-use and thorough support. The latter might be especially important for some potential customers, especially those starting out in e-marketing with no truckload of technical skills (you likely won’t have stuck, but if you do, you are able to talk to an actual human being on an actual phone line about your problem).
In Addition, It’s not too Expensive compared to some competing products, notably Campaign Monitor and iContact.
The primary things that would Dissuade me are its lack of split testing functionality and its relatively basic automation features.
I hope you’ve found this Aweber review Helpful so far, but in case you have not made your mind up on whether this is actually the e-marketing solution for you, here is a simple breakdown of the key pros and cons of using it: Email Marketing Spam
Benefits of using Aweber
Split testing is currently disabled.
There are cheaper options on the market that offer considerably more features in the marketing automation department – Getresponse being a prime example.
Some of the templates look somewhat dated.
The RSS to email templates are poor and they can’t be edited with Aweber’s standard drag and drop email builder.
You can’t include or exclude multiple sections simultaneously when sending an e-newsletter.
Advantages of Aweber
It’s Simple to Use.
Support alternatives are more extensive than is the case with some essential competing products and according to Aweber’s Stevie awards for customer service, ought to be high.
It’s reasonably priced – although not the most expensive product of its type on the market, it is more affordable than several comparable options.
It enables you to choose whether to subscribe people to your list on a single or double click basis.
It has good export functionality, together with the choice to import a wide range of file types and add the email addresses you are importing directly to an autoresponder cycle.
It integrates neatly using a good assortment of third party tools and apps.
It includes an extremely large assortment of templates – more than its key competitors.
Setting up easy time-based autoresponders is very easy to do.
All email templates are responsive.
Reporting features are powerful.
Segmenting information is relatively easy and you may use both field contents and user activity (email opens, hyperlinks clicked etc.) to create your segments.
You can Find a free trial of Aweber here.
You will find 5 Aweber strategies on Provide:
Hosting and emailing a list containing around 500 subscribers: $19 per month
501 to 2,500 readers: $29 per month
2,501 to 5,000 readers: $49 per month
5,001 to 10,000 subscribers: $69 monthly
10,001 to 25,000 readers: $149 per month
In Case You Have 25,000+ subscribers, You will have to call Aweber to get a quote.
A 14% reduction can be obtained If you pay quarterly; a 14.9% discount is available if you pay annually. Additionally, there are some discounts available for students and non-profit organisations.
One aspect of Aweber’s pricing Structure that potential users may like is that all features are available on all programs – unlike any competing goods you don’t have to be on more costly plans to unlock specific functionality.
That said, The performance available on Aweber – as we will see below – is not always as extensive as you might find in competing email marketing solutions.
Pricing Vs. Competitors
Aweber is, in general,
Significantly cheaper than Campaign Monitor
considerably cheaper than iContact
roughly the exact same cost as Mailchimp
slightly more costly than Getresponse
much more costly than Mad Mimi (notice: Mad Mimi’s feature set is more basic nonetheless ).
It’s worth noting that the aforementioned Comparisons do not actually apply to very little lists however – if you’ve got a small email database, several of these competing goods are greater value.
By Way of Example, hosting a listing Comprising 1000 records will cost you $29 with Aweber, and…
$12 per month with Mad Mimi
$15 monthly with Mailchimp
$15 per month using Getresponse
$29 per month with Campaign Monitor *
$32 monthly using iContact
Taking another example, if you Have a bigger list comprising 10,000 records, it will cost $69 with Aweber and…
$149 monthly with Campaign Monitor *
$79 monthly using iContact
$75 monthly with Mailchimp
$65 per month with Getresponse
$42 per month using Mad Mimi
* A brief note about Campaign Monitor: there are some cheaper Campaign Monitor plans available which permit you to host the very same amounts of email addresses as outlined above, but they restrict the amount of e-newsletters which it is possible to send them. For the sake of a comparison, I’ve referenced the prices for Campaign Monitor plans that allow unlimited broadcasts as these plans are similar in terms of ship volumes allowed to the Aweber ones.
That is just two examples of Course, and Aweber’s opponents have different pricing tiers that will occasionally make Aweber more economical, sometimes more expensive. But generally I would say Aweber is priced about in the center of this e-marketing solution scale.
Of course, pricing is not exactly the Only factor you need to base your decision on. . .the more important thing to work out is exactly what bang you get for your buck.
So let’s Look at some Aweber features.
Aweber Free Trial
One of those Best ways to decide whether Aweber is to you naturally would be to avail of its free trial. Email Marketing Spam