Description of Getresponse Email Marketing Software Without Footer
Getresponse is primarily an email marketing program Which Allows you to: Email Marketing Software Without Footer
Import and host a mailing list and also capture data onto it
generate newsletters that could be delivered to the subscribers in your mailing list
automate your emails to subscribers via utilization of’autoresponders’
perspective and analyse statistics related to your email marketing campaigns — open rate, click through, forward etc..
Recently however, Getresponse’s attribute set has evolved quite a bit, to the point at which it’s becoming more of an’all-purpose’ marketing alternative.
In addition to email marketing, it also supplies training hosting, landing pages, and some CRM (client relationship management) performance.
We’ll discuss all these attributes in depth below, but first, let’s look in pricing.
Getresponse’s feature set is possibly among the most comprehensive on the market.
Not only does this provide all of the key stuff you’d expect from an email advertising platform – list hosting, templates, autoresponders, analytics and so forth, but as mentioned previously, it has recently been expanding the attribute set to the point at which it is morphing into an all-in-one / CRM-style marketing platform.
The inquiry is whether Getresponse is a jack of all trades and master of not – let us drill down into the crucial qualities to find out.
Up until very recently Getresponse support was amongst the most comprehensive available for email advertising tools: the company offered phone service together with live chat support, email service and assorted online tutorials / tools.
Sadly, the phone service has now been discontinued. Instead you are going to have to use live chat (24/7) or email support. To be fair, many similar e-marketing platform suppliers only offer both of these stations – if telephone service is a deal-breaker for you then you might wish to contemplate Aweber, which nonetheless provides it (you can read our Aweber review ).
In terms of the quality of Getresponse service, I have never needed to use it very frequently (a fantastic thing) but once I have I’ve found it for a small mixed bag (less of a good thing). A number of those live chat service I have received has been outstanding, and I have not had to wait too much time to talk to a broker; the email service .
Some of the feedback I’ve got from our readers will suggest that there do need to be improvements made in terms of the quality of support Getresponse offer. Much like a lot of these types of companies, I anticipate it often boils down to who you get on the day. Email Marketing Software Without Footer
Getresponse offers some very comprehensive reporting and analytics options. You get all the Fundamentals of track – open rate, click-through, unsubscribe Prices and so forth – but in addition to that you will find some very nifty features that are worth a Specific mention, namely:
‘one-click segmentation’: the option to identify individuals who didn’t engage with an e-newsletter that you shipped and set them in a segment of subscribers which you can then email again using a different variant of the e-newsletter
‘metrics over time’: you can discover just when a lot of your subscribers do it on your emails, and period your future mailouts according to this information
’email ROI’: by incorporating some tracking code into your post-sales page on your site, it is possible to discover how efficiently (or not!) Your email campaigns are driving earnings, and workout your return on investment in email advertising.
Per-user info – you can click on one of your subscribers and see where they signed up from, where they are located and which emails they have opened previously.
Mailchimp and Aweber provide some similar reporting performance (especially around sales tracking) however Getresponse’s reporting application is definitely one of most featured on the market (it surely trounces the stats options offered by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, however, in regards to templates, Getresponse arguably falls down a bit.
Unfortunately, the templates supplied out of the box seem a bit dated; they aren’t as attractive as the ones offered by Mailchimp or Campaign Monitor (and that I slightly prefer Aweber’s offering here too).
On the plus side, the templates are extremely tweakable – you can change fonts, designs and imagery easily enough with all the controls provided; and naturally there is nothing to stop you designing your HTML email template and importing the code for it.
Furthermore, there are tons of templates to choose from — around 500 — and they’re presented in easy-to-understand classes, so it is generally pretty simple to locate a good beginning point for a template and then edit it until you’re delighted with the plan.
If you’re really unhappy with the templates offered by Getresponse, there’s also the option of buying a template from a third party supplier such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is the assortment of RSS-to-email applications options aren’t so extensive (just 11 templates are provided – well short of the 700+ available for routine newsletters!) And a few of them played a bit for me when I tested them in Outlook (2010). I finally found something that worked for me, but I think that there are definitely a few improvements which could be created in this area. Email Marketing Software Without Footer
Autoresponders are e-newsletters which are delivered to your subscribers at intervals determined by you — you can set them up so that instantly after someone signals up to your mailing list, they receive a welcome message from your business; a week after they can receive a discount offer for a number of your goods or services; 3 weeks later they could obtain an encouragement to accompany you on social networking. And so on.
Getresponse’s autoresponder functionality is an integral selling point – it provides among the most comprehensive feature sets available.
You can send either time-based or action-based messages; time-based options comprise cycles like the illustration above, and action-based messages may be triggered by user actions or advice, such as:
subscriptions to certain lists
changes in contact preferences
completed trades / targets
changes in user data
Recently Getresponse launched a new version of the new autoresponder performance, called’Marketing Automation.’
This permits you to make automation workflows with a drag and drop builder – you basically set up an’automation flowchart’ that educates Getresponse what to do if a user opens a specific deal, clicks on a certain link etc..
This kind of functionality goes far beyond what has traditionally been available from autoresponders, and lets you create a user journey that can be customised to the nth degree.
For a quick overview I would suggest having a look in Getresponse’s video overview for Marketing Automation.
It is important to notice, however, these more advanced marketing automation features are only available on the more expensive programs – the’Guru’ plan and upward. Email Marketing Software Without Footer
Landing page Builder
Online advertising campaigns that make use of landing pages will usually generate far more leads in the event, instead of simply directing individuals to some (cluttered!) Website, they point users to appealing’squeeze pages’ comprising clear info and a tidy, well-designed data capture type.
Getresponse offers something quite beneficial in this regard that the majority of its competitors do not: a landing page founder (and one that’s mobile-friendly to boot).
Products like Campaign Monitor and Aweber require you to use a third party (and paid-for) landing page creating tool such as Unbounce or Instapage; Mailchimp recently introduced a landing page performance but it is yet to become sophisticated at Getresponse’s.
But unless you are on a Getresponse’Guru’,’Max’ or’Enterprise’ plan, the Getresponse landing page functionality is fairly limited: you can just produce 1 landing page, that can only be displayed 1,000 times per month.
Also, and above all, you can not utilize the landing page A/B testing performance on the least expensive Getresponse program (whereby the machine shows a sample of your users different variations of your landing page, calculates conversion rates, and finally rolls out the top performing landing page automatically).
If you’re serious about landing pages – and they are certainly a helpful attribute – then it’s definitely worth considering among the costlier Getresponse plans.
You can purchase the Landing Pages feature as an add-on to get an additional $15 per month, however quite frustratingly, although the add-on permits you to display an infinite amount of landing pages to potential subscribers, it doesn’t consist of A/B testing.
Therefore, if I had been considering the Getresponse landing page performance, I wouldn’t bother with this fairly half-baked add-on: I’d just go for a few of the more expensive plans (which I suppose is what Getresponse want you to do) .
Getresponse was ahead of its rivals for quite a while with its responsive email design functionality, which automatically adjusts your e-newsletter’s template so that if a user is reading it on a mobile device, the layout and fonts will be optimized for the device in question.
Most competing products have captured up on this today, and extend responsive email templates, but Getresponse is far better than most similar products as soon as it comes to displaying a reactive preview of your e-newsletter – you simply hit a’mobile preview’ button for a quick snapshot of your email looks like on a smartphone (see picture right).
Not just this but you can’flip’ the smartphone trailer around, so that you can preview what your email looks like when the display is employed in either portrait or landscape mode. Email Marketing Software Without Footer
Customer Relationship Management
One of the most frustrating aspects of using many well-known CRM tools is the need to export information to CSV and back to your email marketing instrument as a way to perform mailouts (or the need to export data from the email marketing tool into your CRM to add prospects to it).
So when I watched Getresponse recently introducing a new CRM feature into their plans I had been intrigued – this could potentially do away with all that info exporting and exporting, and keep everything neatly in 1 area.
Initially I was not that impressed with all the Getresponse CRM tool since you could only use it in order to perform rather basic jobs: you could create sales pipelines, add contacts to them and track activity (mails, phone calls etc.) with those contacts manually.
But recently Getresponse have upped their video game a bit on this particular front. The CRM is now integrated with all Getresponse’s email marketing functionality and you can add users to a CRM pipeline according to their activity (form completions, email opens, purchases etc.) or activate autoresponders based on the addition of a new contact into a pipeline stage.
An example of how you could use this operation is as follows:
It is possible to add a contact to a particular stage on a sales pipeline depending on the page of your website they finished a form on;
you could then send them a automated email tailored to this pipeline stage a couple of days later;
and dependent on the actions they took with regard to this email (clicking on a particular link etc) you can automatically move them onto another phase of the pipeline and invite invite them to a webinar.
It is very clever stuff, and I can not think of any email marketing product offering such a tight integration between autoresponders and CRM pipelines. For this kind of functionality you normally need to look at dedicated — and more costly — CRM products such as Salesforce and Infusionsoft.
However, it is not all fantastic news on the CRM front — there are a few big things missing from Getresponse’s CRM attribute set.
The most glaring omission is email activity tracking. Additional CRM packages permit you to bcc a dropbox email address any time you send an email to some lead or client; doing so keeps a list of the communication from the contact’s history. There’s now no method of doing so together with the Getresponse CRM, nor is there an easy way to send one-to-one emails to prospects or customers.
And oddly, if you click on a contact within a bargain pipeline, you can’t see their contact activity — i.e., the actions they’ve taken (open, clicks etc.) in regards to previous communications that you have sent to your leads are not displayed. To see this, you have to go out of the CRM part of Getresponse, hunt for your contact in the contacts section and click in their details. But guess what? Doing so doesn’t exhibit their deal history.
Task management is non-existent also: unlike dedicated CRM tools, there’s no way to assign tasks to other team members.
Finally, adding contacts into a pipeline stage is difficult. You have to add contacts to a list first, then visit the CRM pipeline, include a bargain and search your lists for the contact you just added. From a usability standpoint this is extremely clunky and time consuming. You should just have the ability to add a bargain directly to a pipeline and enter the contact details of your guide or client at that point.
So as things stand, the Getresponse CRM is a bit half-baked. However, it’s a new feature and the stuff it could do on the automation aspect is remarkable. I am hopeful that this feature becomes developed over time because done right, it’s possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to host webinars on the platform.
Given that webinars are usually utilized as a lead-generation strategy, the notion of having your email database along with your webinar tool under precisely the same roof is extremely appealing.
The pricing is also very aggressive also compared to established webinar solutions. By way of example, among the primary webinar providers, Gotowebinar, charges $199 per month to sponsor webinars with as much as 500 attendees; you can actually do the same (plus a great deal more) with Getresponse for $165 (as long as your list size is below 25,000).
With respect to attendee limitations, the Getresponse’Guru’ plan allows you to host a webinar with up to 100 participants; the’Max’ plan’s limit is 500.
You might even buy webinars performance as an add-on to a cheaper plan: $40 a month buys you a 100 attendees limitation, $99 a month buys you a 500 attendees restrict. It isn’t clear what your choices are if you will need to host larger scale distributions than that however.
A couple of Getresponse webinar features worth flagging up as being particularly useful are:
The very fact Your attendees do not need to install any software to attend the webinars
one-click list of your webinars
free online storage for playback documents
Ultimately webinar functionality is potentially a very useful feature to have sitting in your e-marketing arsenal and its addition as a characteristic gives Getresponse a very significant advantage over its key rivals, especially when you consider that you can link it in with a built in CRM tool (more on this in a minute ). Email Marketing Software Without Footer
The email deliverability rate – the percentage of e-newsletters sent that successfully hit inboxes – is obviously an important thing to check at when choosing an email marketing instrument.
Not all email advertising providers are that forthright in their deliverability rates; however, Getresponse seems pretty open about that, with this to say about it in their own website:
At GetResponse we are frequently asked about the quality of our deliverability speed. Since deliverability is dependent upon a number of things, including the content of your messages, the deliverability rate may vary for each mailing. For all our customers jointly, however, we are proud to say our overall deliverability rate currently stands at 99%.
Obviously you are going to need to take the organization’s term for this, but assuming it’s true, it’s a good rate and inspires confidence that the huge majority of emails that you send using Getresponse will reach their intended recipients.
What’s more, Getresponse really provides you the deliverability rate of every message in your email analytics – that is something that I have not encountered on competing goods’ metrics. A thumbs up for it.
I do have to pull Getresponse up on something concerning deliverability however: to guarantee a high deliverability speed, it is a good idea to use a platform named DKIM email authentication. You are able to use DKIM with Getresponse – but only on the more expensive Getresponse’Max’ plans.
Although I have not encountered any deliverability problems utilizing the less costly plans, competing products don’t force you to invest in a more expensive strategy to avail of the feature — it’d be good to see Getresponse being more generous here.
There are two approaches you can use to add subscribers to a mailing list: having a’single opt-in’ or a’double opt-in’ process.
If you use use one opt-in procedure, the individual signing up to your mailing list is added to your mailing list the minute they hit the submit button on your sign up form.
With a double opt-in process, the individual signing up to your record is sent an email containing a confirmation link that s/he have to click before being subscribed.
The most important advantage of one opt-in process is that it makes it really easy for users to sign up for your mailing list; additionally, it generally increases conversion speed and so the amount of readers on your record. A dual opt-in process is better for verifying that the folks subscribing to a record are using actual email addresses and contributes to cleaner data and more accurate stats (because open rates etc. are calculated according to a list containing just email addresses).
Now, the fantastic news here is that Getresponse allows you to make use of either opt-in approach – this isn’t the case with all competing products. So a thumbs up for Getresponse for being flexible about this.
You’re probably thinking that this sounds pretty fine — but to tell the truth, I think there is a great deal of room for advancement with regard to Getresponse kind templates.
For a start, they are not responsive (i.e., they won’t resize themselves automatically to suit the device they are being watched on).
Additionally, no controls are provided by Getresponse to switch forms on or off on particular devices or pages of your site. In the light of Google’s new approach to pop-ups (where sites can have a hit in search results if they exhibit’intrusive interstitials’ on cellular devices) this really is a small concern.
To circumvent this, I normally avoid using Getresponse form templates, and make do using HTML embeded forms that I style myself, and also for popups I link my Getresponse into some growth-hacking instrument called Sumo (that enables me to switch pop-ups off for mobile users, as well as display forms precisely as I’d like to and onto the webpages I need ). Email Marketing Software Without Footer
Overall, Getresponse is pretty simple to use. It is certainly easy enough to perform all the basics: import contacts, create campaigns, set up autoresponders and check numbers and the interface is pretty intuitive and clean.
With regards to how it stacks up against its rivals in this regard, I would argue that Campaign Monitor is a little bit more user friendly, and Mailchimp includes a slicker user interface (although one that makes finding certain functionality just a bit tricky at times).
One place I think that could be significantly better from a user-friendliness standpoint is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide an extremely flexible way to create blocks of articles and transfer them around an e-newsletter, in practice it is fairly clunky to use and can lead to accidental deletion of content, or positioning of it at the wrong portion of the e-newsletter.
If you’re able to get your head about it, and practice using it a little bit, it does make for a useful instrument – it is just that the implementation of it could be rather better.
Also, as described above, the CRM tool might be better from a usability point of view adding contacts to deals could be difficult.
The 30-day free trial that Getresponse provides is fully functional and the free trial isn’t contingent upon providing credit card information.
This helps you avoid that annoying”oops I forgot I signed up for that trial and today I’m getting charged for a product that I do not use” scenario.
The only down side to this free trial is the fact that it limits the amount of subscribers you can send to to 1000. It would be good if that could be increased a little, as it would help prospective users try out the tool in more’real world’ scenarios.
There are 3 chief types of Getresponse pricing plan -‘Email’,’Pro’ and’Max’ — and within each of them, several additional kinds of strategy to choose from (all based on record size).
Up to 1,000 contributors: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there’s an”Enterprise” program for consumers whose lists transcend 100,000 email addresses: that starts at $1199, with exact pricing based on prerequisites (if you’re interested in the”Enterprise” plan, you will want to contact Getresponse to schedule a presentation, outline your requirements and share pricing).
Significant discounts are available if you pay upfront for 12 or 24 months of service (18% and 30% respectively) — these are much more generous than most competing platforms. Email Marketing Software Without Footer
Distinctions of Each Strategy
All the Getresponse plans cover the important fundamentals — key characteristics include:
The ability to import, grow and host an email database
a wide range of templates
responsive email designs
RSS / site to-email functionality
comprehensive segmentation alternatives
societal sharing programs
There are a number of differences between the’Email’,’Guru’ and’Max’ programs but for me the main ones are:
CRM – Getresponse provides a customer relationship manager tool on its’Guru’ plans up
landing pages – you can simply avail of landing pages which allow split testing and boundless views if you are on a’Pro’ plan or higher
Webinars – that functionality is not available whatsoever on the’Email’ strategy and the number of webinar attendees is capped for the’Guru’ and’Max’ plans at 100, 500 respectively (it’s unclear what the limit is on the’Enterprise’ program ).
Users – you can only have one user account on the’Email’ program; by contrast you get 3 on’Guru’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you are happy to use one of the entry-level’Email’ programs, the pay-per-month Getresponse plans are on the whole cheaper than those supplied by many of its key competitors, particularly in case you’ve got a fairly large number of email addresses onto your own database.
For example, in case you have a mailing list comprising between 9,000 and 10,000 documents which you want to send an infinite number of mails per month to, then you might discover that hosting it with Getresponse prices $65 per month.
$4 a month cheaper than with Aweber
$10 cheaper a month than Mailchimp
$84 a month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure is dependent not just the amount of email addresses on your database however on how many emails you send per month too. If you’re happy to limit the amount of emails sent via Campaign Monitor (from the example above, to 50k emails), you can expect to pay a monthly fee of $89, still considerably greater than Getresponse’s.
The only well-known service that I could think of that comes in considerably cheaper is Mad Mimi, which charges $42 a month to host up to 10,000 email addresses (note however that the performance offered by Mad Mimi is nowhere near as broad as Getresponse’s or indeed the other products mentioned above).
It’s also worth pointing out that Mailchimp offers narrower pricing rings, meaning that depending on how big your listing, it might occasionally be a slightly cheaper alternative than Getresponse.
In the smaller database end of things, Getresponse’s pricing is pretty competitive too – you can host a database comprising 1,000 email addresses for $15 a month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee for a 1,000 record database is the like Getresponse’s; and Mad Mimi provides a slightly cheaper, if much less functional offering for $12 per month.
Two final things to be Conscious of on the pricing :
Some competing suppliers — especially Mailchimp – provide free accounts for users that have a small number of records (but these don’t supply the full assortment of features that you get on a paid plan).
As stated before, if you are ready to pay upfront for 1 or 2 decades, you can avail of substantial discounts the other competitors do not yet supply.
So the bottom line is that Getresponse is fairly competitive in the pricing department. However, what about features? Email Marketing Software Without Footer
Getresponse represents among the more cost-effective ways to host and communicate using an email database.
It is also among the most intriguing products of its type – in that it provides email marketing, landing pages, CRM and webinars all under a single roof. It’s difficult to think of any competing product that delivers this’all around’ proposal, and it is what continues to convince us to utilize it to Style Factory’s email marketing.
Some improvements to Getresponse do have to be made however, especially where the email designer is concerned – its own drag and drop interface is more fiddly and not as responsive than it should be. A lot of improvements could be made into the data capture forms also, particularly for consumers wanting to display them on mobile devices.
And from what I gather from reader feedback, there are developments which could be made to the support offering.
Overall though I speed Getresponse very highly – you get considerable bang for your buck with this product.
Listed below are a few pros and cons of using Getresponse overall:
Advantages of Getresponse
Excellent marketing automation options.
The CRM functionality integrates neatly with Getresponse’s email automation functionality.
Provided that you’re pleased to use an’Email’ plan, Getresponse is cheaper than many of its key competitors (in certain situations, substantially so) whilst offering as much, or even more functionality as them.
The discounts you receive when paying for a couple of decades of support are very generous – you will be hard pressed to find comparable reductions in prices from key competitors.
Its webinar functionality is a USP – something which isn’t provided by any similar products.
Its reporting and thorough split testing attributes are strong.
Getresponse is transparent regarding deliverability rates, publishing figures on its own site and providing deliverability statistics for person e-newsletters that you send.
It provides a very flexible approach to information segmentation – more elastic than many competing products.
It permits you to add subscribers to your mailing list on either a single-opt in and also a double opt-in basis.
It transmits responsive emails and permits you to preview smartphone versions of your e-newsletters very readily.
It includes a useful landing page creator – but bear in mind that you have to be on a more expensive plan to get the fully operational version of the.
You are able to try all of its features free for 30 days without the need to enter credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing emails can be a little bit on the fiddly side.
The data capture forms supplied aren’t responsive and you can’t control when and in which they are displayed on your site.
CRM performance has to be improved substantially before it could be considered a substitute for a standalone CRM product.
There’s a limited range of RSS-to-HTML e-newsletter templates supplied.
You can just use’web-safe’ fonts in e-newsletters, which can make the templates look marginally less slick than those supplied by competing goods.
The pricing structure is a little confusing, with customers having to cover something of a premium to access the landing page creator tool.
The free trial limits the amount of subscribers you’ll be able to send messages into 1000.
The landing page add-on does not let you execute A/B tests, meaning that in order to obtain this functionality you’re forced to use a more expensive plan than you might like.
DKIM authentication is only on the more expensive’Max’ plans.
No phone support is provided. Email Marketing Software Without Footer