Description of Getresponse Email Marketing Software With Smtp
Getresponse is primarily an email Advertising app Which Allows you to: Email Marketing Software With Smtp
Import and host a mailing list and catch data onto it
create newsletters that can be delivered to the subscribers in your mailing list
automate your mails to subscribers via use of’autoresponders’
view and analyse statistics related to your email advertising campaigns — open rate, click through, forwards etc..
Recently however, Getresponse’s attribute set has developed quite a bit, to the point where it’s becoming more of an’all-in-one’ marketing alternative.
In addition to email marketing, it now also supplies training hosting, landing pages, and some CRM (client relationship management) functionality.
We’ll discuss all these features in depth below, but first, let us look in pricing.
Getresponse’s attribute set is arguably one of the most comprehensive out there.
Not only does it provide all of the crucial stuff you would expect from an email advertising platform – list templates, hosting, autoresponders, analytics and so on, but as mentioned above, it’s been expanding the feature set to the point where it’s morphing into an all-in-one / CRM-style marketing platform.
The inquiry is if Getresponse is a jack of all trades and master of none – let’s drill down into the key features to find out.
Up until very recently Getresponse service was one of the most comprehensive available for email marketing tools: the firm offered phone service alongside live chat support, email service and assorted online tutorials / resources.
Regrettably, the phone support has been discontinued. Instead you’ll have to use live chat (24/7) or email support. To be fair, most similar e-marketing platform providers only offer you these two stations – if telephone service is a deal-breaker for you you might want to contemplate Aweber, which still provides it (you can read our Aweber review ).
In terms of the caliber of Getresponse support, I have never needed to use it quite often (a fantastic thing) but once I’ve I have discovered it for a bit of a mixed bag (less of a good thing). A number of the live chat support I have received was excellent, and I have not had to wait too long to chat with an agent; the email support less so.
Some of the feedback I have from our readers will suggest that there do have to be improvements made concerning the quality of support Getresponse offer. As with a lot of these kinds of businesses, I expect it often boils down to who you get on the day. Email Marketing Software With Smtp
Getresponse offers some very comprehensive reporting and analytics options. You get all the basics of track – open rate, click-through, unsubscribe rates and so forth – but in addition to that you will find some very nifty features Which Are worth a particular mention, namely:
‘one-click segmentation’: the option to identify people who did not participate with an e-newsletter you shipped and put them in a section of readers that you can then email again using another variant of the e-newsletter
‘metrics over time’: you can find out exactly when a lot of your subscribers do it in your mails, and period your future mailouts according to this information
’email ROI’: by adding some tracking code into your post-sales webpage on your site, you can discover how efficiently (or not!) Your email campaigns are driving earnings, and workout your return on investment in email advertising.
Per-user info – you can click one of your readers and see where they signed from, where they are located and which emails they’ve opened previously.
Mailchimp and Aweber offer some comparable reporting functionality (especially around sales tracking) however Getresponse’s reporting tool is decidedly one of most featured on the market (it surely trounces the stats options offered by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, but when it comes to templates, Getresponse arguably drops down a little.
Regrettably, the templates supplied from the box seem a bit dated; they are not as attractive as those offered by Mailchimp or even Campaign Monitor (and that I slightly prefer Aweber’s offering here too).
On the other hand, the templates are extremely tweakable – you can change fonts, designs and imagery easily enough using the controls provided; and of course there is nothing to prevent you simply designing your HTML email template and importing the code for this.
Furthermore, you will find tons of templates to choose from — around 500 — and they’re presented in easy-to-understand categories, therefore it is generally pretty simple to find a good beginning point to get a template and edit it until you’re happy with the design.
If you’re really not pleased with the templates provided by Getresponse, there is also the choice of purchasing a template by a third party supplier such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is the range of RSS-to-email applications options are not so extensive (just 11 templates are supplied – well short of their 700+ available for routine newsletters!) And some of them played up a bit for me when I tested them in Outlook (2010). I finally found something that worked for me, but I think there are definitely a few improvements that could be created in this region. Email Marketing Software With Smtp
Autoresponders are e-newsletters that are delivered to your subscribers at intervals determined by you — you can put them up so that instantly after someone signs up to a mailing list, they receive a welcome message from your business; a week after they can get a discount offer for a number of your goods or services; 3 weeks after they could receive an encouragement to accompany you on social media. And so Forth.
Getresponse’s autoresponder functionality is an integral selling point – it provides among the most comprehensive feature sets available.
You can send either time-based or action-based messages; time-based choices comprise cycles such as the example above, and action-based messages can be triggered by user actions or advice, such as:
contributors to certain lists
changes connected tastes
completed trades / targets
changes in user information
Recently Getresponse launched a brand new version of their new autoresponder functionality, known as’Marketing Automation.’
This allows you to create automation workflows using a drag and drop builder – you basically set up an’automation flowchart’ that instructs Getresponse what to do if a user opens a specific deal, clicks on a specific link .
This kind of functionality goes far beyond what has traditionally been available from autoresponders, and lets you create a user travel that can be customised to the nth degree.
To get a quick overview I’d suggest having a look in Getresponse’s video review for Marketing Automation.
It’s important to note, however, that these more innovative marketing automation features are only available to the pricier programs – the’Pro’ plan and up. Email Marketing Software With Smtp
Landing page Builder
Online advertising campaigns that use landing pages will usually generate far more leads if, instead of simply directing people to some (cluttered!) Site, they point users to attractive’squeeze pages’ comprising clear information and a clean, well-designed data capture type.
Getresponse offers something quite beneficial in this respect that the majority of its competitors do not: a landing page creator (and one that is mobile-friendly to boot).
Products such as Campaign Monitor and Aweber ask you to make use of a third party (and non invasive ) landing page creating tool like Unbounce or Instapage; Mailchimp recently introduced some landing page performance but it’s yet to become sophisticated at Getresponse’s.
However, unless you’re on a Getresponse’Guru’,’Max’ or’Enterprise’ plan, the Getresponse landing page performance is fairly limited: you can just produce one landing page, which can simply be displayed 1,000 times per month.
Also, and above all, you can’t use the landing page A/B testing performance on the least expensive Getresponse plan (whereby the machine shows a sample of your customers different variations of your landing page, computes conversion rates, and ultimately rolls out the best performing landing page mechanically ).
If you’re serious about landing pages – and they’re unquestionably a useful feature – then it is definitely worth considering one of the more expensive Getresponse plans.
You can purchase the Landing Pages feature as an add-on for an extra $15 per month, but quite frustratingly, even though the add-on permits you to display an infinite number of landing pages to prospective subscribers, it doesn’t include A/B testing.
Accordingly, if I was interested in the Getresponse landing page functionality, I wouldn’t bother with this fairly half-baked add-on: I’d just go for one of the pricier plans (which I guess is what Getresponse would like you to do!) .
Getresponse was before its rivals for quite some time using its responsive email layout performance, which automatically adjusts your e-newsletter’s template so that if an individual is reading it onto a mobile device, the design and fonts will be automatically optimised for the device in question.
Most competing products have captured up on this now, and offer responsive email templates, but Getresponse is better than most similar products as soon as it comes to displaying a responsive record of your e-newsletter – you just hit on a’mobile preview’ button to get an instant snapshot of your email resembles on a smartphone (see image right).
Not just that but you can’flip’ the smartphone trailer around, so that you can preview what your own email looks like when the screen is employed in either portrait or landscape style. Email Marketing Software With Smtp
Customer Relationship Management
Among the most frustrating aspects of utilizing many famous CRM tools is the need to export information to CSV and back into your email marketing instrument in order to perform mailouts (or the need to export data from the email marketing tool in your CRM to add prospects to it).
So when I watched Getresponse recently introducing a new CRM attribute into their plans I was intrigued – that could possibly eliminate all that info exporting and exporting, and keep everything neatly in 1 area.
Initially I wasn’t that impressed with all the Getresponse CRM tool since you can only use it to carry out rather basic tasks: you could create sales pipelines, add contacts to these and monitor activity (emails, phone calls etc.) with these contacts manually.
But recently Getresponse have upped their video game a bit on this particular front. The CRM is currently integrated with all Getresponse’s email marketing functionality and you can add users into a CRM pipeline according to their activity (form completions, email opens, purchases etc.) or activate autoresponders depending on the accession of a new contact into a pipeline stage.
An example of how to use this operation is as follows:
It is possible to add a contact to a specific point on a sales pipeline based on the page of your website that they completed a form on;
you can then send a automated email tailored to that pipeline period a few days later;
and dependent on the action they took in regards to that email (clicking on a certain link etc) you could automatically move them onto another phase of the pipeline and invite invite them to a webinar.
It is very smart stuff, and I can’t think of any email advertising product offering such a tight integration between autoresponders and CRM pipelines. For this type of functionality you normally need to appear at committed — and more costly — CRM products like Salesforce and Infusionsoft.
But, it is not all fantastic news about the CRM front there are a few big things missing out of Getresponse’s CRM feature set.
The most glaring omission is e mail activity tracking. Additional CRM packages allow you to bcc a dropbox email address whenever you send an email to some lead or customer; doing this keeps a record of this communication from the contact’s history. There’s now no way of doing so with all the Getresponse CRM, nor is there an simple way to send one-to-one emails to prospects or clients.
And oddly, when you click on a contact within a bargain pipeline, you can not see their contact activity — i.e., the activities they have taken (open, clicks etc.) in regards to previous communications that you have sent to your leads aren’t displayed. To see this, you need to go from the CRM section of Getresponse, search for your own contact in the contacts section and click in their details. But guess what? Doing so doesn’t display their deal history.
Task management is non-existent also: unlike committed CRM tools, there’s no way to assign tasks to other group members.
Eventually, adding contacts to a pipeline stage is tough. You have to add contacts to a list first, then go to the CRM pipeline, add a deal and hunt your lists for the contact you just added. From a usability standpoint this is very clunky and time consuming. You should just have the ability to add a bargain directly to a pipeline and input the contact details of your lead or customer at that point.
So as things stand, the Getresponse CRM is a bit half-baked. But that said, it’s a new attribute and the things it could do on the automation aspect is remarkable. I am hopeful that this feature becomes developed over time because done right, it’s potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to sponsor webinars on the platform.
Given that webinars are generally used as a lead-generation tactic, the notion of having your email database and your webinar tool under the same roof is very appealing.
The pricing is also very competitive too by comparison to established webinar solutions. For example, among the primary webinar services, Gotowebinar, charges $199 per month to sponsor webinars with up to 500 attendees; you can actually do the same (plus a whole lot more) with Getresponse for $165 (so long as your list size is below 25,000).
With respect to attendee limits, the Getresponse’Guru’ program allows you to sponsor a webinar with up to 100 participants; the’Max’ program’s cap is 500.
You can also buy webinars performance as an add-on to a more affordable plan: $40 a month buys you a 100 attendees limitation, $99 per month buys you a 500 attendees limit. It isn’t clear what your options are if you need to host bigger scale distributions compared to that however.
Two or Three Getresponse webinar features worth flagging up as being especially useful are:
The very fact Your attendees don’t need to install any software to attend the webinars
one-click list of your webinars
free online storage for playback files
Ultimately webinar functionality is potentially an extremely useful feature to have sitting in your e-marketing arsenal and its inclusion as a characteristic provides Getresponse a very significant advantage over its key competitors, particularly once you believe that you can link it in with a built-in CRM tool (more on that in a minute ). Email Marketing Software With Smtp
The email deliverability rate – the percentage of e-newsletters delivered that successfully reach inboxes – is obviously an important thing to look at when choosing an email marketing tool.
Not all email advertising suppliers are that forthright in their deliverability prices; however, Getresponse seems reasonably open about that, with this to say about it in their own site:
At GetResponse we’re often asked about the quality of our deliverability rate. Because deliverability depends on a number of things, including the content of your messages, the deliverability rate may vary for each mailing. For our clients collectively, however, we are pleased to say our general deliverability rate now stands at 99%.
Clearly you are going to need to choose the company’s word for this, but supposing it’s accurate, it is a good speed and inspires confidence that the vast majority of emails that you send using Getresponse will achieve their receivers.
What’s more, Getresponse actually gives you the deliverability rate of each message on your email analytics – this is something that I haven’t struck on competing products’ metrics. A thumbs up for it.
I really do have to pull Getresponse up on something concerning deliverability nevertheless: to guarantee a high deliverability rate, it’s a good idea to use a platform named DKIM email authentication. You are able to use DKIM using Getresponse – but only on the costlier Getresponse’Max’ plans.
Although I’ve not encountered any deliverability problems using the less costly plans, competing goods do not make you invest in a more expensive plan to avail of the feature — it’d be useful to see Getresponse being more generous here.
There are two methods you can use to add subscribers to a mailing list: using a’only opt-in’ or even a’double click’ process.
If you use use a single opt-in procedure, the individual signing up to your mailing list is added to a mailing list the minute they hit the submit button on your sign up form.
With a double opt-in process, the individual registering to your list is sent an email containing a confirmation link that s/he must click before being subscribed.
The main advantage of a single sampling procedure is that it makes it really simple for users to subscribe to your mailing list; it also generally increases conversion speed and so the amount of subscribers on your record. A dual opt-in procedure is best for verifying the folks subscribing to a list are using real email addresses and leads to cleaner data and more precise stats (because open rates etc. are calculated based on a list comprising only real email addresses).
The fantastic news is that Getresponse allows you to take advantage of either opt-in approach – this isn’t the case with all competing products. Thus a thumbs up for Getresponse for being flexible on this.
You’re probably thinking that this sounds pretty good — but to be honest, I think there’s a great deal of room for advancement with respect to Getresponse kind templates.
To begin with, they are not responsive (i.e.they won’t resize themselves automatically to match the device they are being watched on).
Additionally, no controls are provided by Getresponse to switch forms on or off on particular devices or pages of your website. In the light of Google’s new strategy to pop-ups (where sites can have a hit in search results if they exhibit’intrusive interstitials’ on cellular devices) this is a small concern.
To get around this, I generally avoid using Getresponse form templates, and make do using HTML embeded forms that I style myself, and also for popups I connect my Getresponse to some growth-hacking tool named Sumo (this enables me to change pop-ups off for cellular users, as well as display forms precisely as I’d like to and onto the pages I want). Email Marketing Software With Smtp
On the whole, Getresponse is pretty simple to use. It’s certainly easy enough to perform all of the fundamentals: import contacts, create campaigns, set up autoresponders and check statistics and the interface is pretty clean and intuitive.
With regards to how it stacks up against its competitors in this respect, I would argue that Campaign Monitor is a little bit more user friendly, and Mailchimp includes a slicker user interface (though one that makes finding certain performance a little bit tricky at times).
1 area I feel that might be significantly better from a user-friendliness standpoint is the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide an extremely flexible approach to create blocks of content and move them about an e-newsletter, in practice it’s fairly clunky to use and may lead to accidental deletion of content, or positioning of it at the wrong part of the e-newsletter.
If you’re able to get your head about it, and practice using it a bit, it will result in a useful tool – it’s only that the execution of it might be somewhat better.
Additionally, as described above, the CRM instrument could be far better from a usability point of view — adding contacts to deals could be difficult.
The 30-day free trial which Getresponse supplies is completely functional and the free trial is not contingent upon providing credit card details.
This helps you avoid that annoying”oops I forgot I signed up for that trial and today I’m getting charged for a product that I do not use” scenario.
The only down side to this free trial is that it restricts the amount of readers it is possible to send to to 1000. It would be good if that could be increased a bit, as it might help prospective users try the tool out in more’real world’ scenarios.
There are three main types of Getresponse pricing strategy -‘Email’,’Guru’ and’Max’ — and inside each of these, several additional kinds of strategy to pick from (all based on list size).
As much as 1,000 contributors: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there’s an”Enterprise” program for consumers whose lists transcend 100,000 email addresses: this begins at $1199, using exact pricing depending on requirements (if you are considering the”Enterprise” plan, you will need to contact Getresponse to schedule a demo, outline your requirements and share pricing).
Substantial discounts are available if you pay upfront for 12 or 24 weeks of service (18% and 30% respectively) — those are much more generous than most competing platforms. Email Marketing Software With Smtp
Distinctions of Every Strategy
All the Getresponse plans cover the important fundamentals — key characteristics include:
The ability to export, grow and host an email database
a wide Assortment of templates
responsive email layouts
RSS / site to-email performance
comprehensive segmentation alternatives
societal sharing tools
There are a number of differences between the’Email’,’Guru’ and’Max’ plans but for me the key ones are:
CRM – Getresponse provides a customer relationship manager tool on its’Guru’ programs up
Landing pages – you can only avail of all landing pages that allow split testing and unlimited views if you’re on a’Guru’ plan or higher
Webinars – this functionality isn’t available at all around the’Email’ strategy and the amount of webinar attendees is capped for the’Pro’ and’Max’ programs at 100, 500 respectively (it is unclear what the limitation is about the’Enterprise’ plan).
Users – you can only have one user account on the’Email’ program; by comparison you get 3 on’Pro’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you’re happy to use one of those entry-level’Email’ plans, the pay-per-month Getresponse programs are on the whole more affordable than those supplied by many of its key competitors, particularly in case you have a fairly high number of email addresses on your own database.
By way of instance, if you’ve got a mailing list containing between 9,000 and 10,000 documents that you want to send an unlimited number of emails per month to, then you’ll find that hosting it using Getresponse prices $65 monthly.
$4 per month more affordable than with Aweber
$10 cheaper a month than Mailchimp
$84 a month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure is dependent not just the number of email addresses in your own database but on how many emails you send per month also. If you’re delighted to limit the number of emails delivered via Campaign Monitor (in the example above, to 50k mails ), you can expect to pay a monthly charge of $89, nevertheless considerably higher than Getresponse’s.
The sole well-known service I can think of that comes from significantly cheaper is Mad Mimi, which charges $42 a month to host up to 10,000 email addresses (note however that the functionality offered by Mad Mimi is nowhere near as extensive as Getresponse’s or really the other products mentioned previously ).
Additionally, it is worth pointing out that Mailchimp offers narrower pricing bands, meaning that depending on the size of your list, it might occasionally be a slightly cheaper option than Getresponse.
In the database end of things, Getresponse’s pricing is really competitive too – you can host a database comprising 1,000 email addresses for $15 per month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee to get a 1,000 recording database will be exactly the like Getresponse’s; and Mad Mimi provides a slightly cheaper, if less operational offering for $12 per month.
Two final things to be Conscious of on the pricing :
Some competing providers — especially Mailchimp – provide completely free accounts for users that have a few records (but these don’t offer the entire assortment of features that you get on a paid program ).
As stated earlier, if you are ready to pay upfront for 1 or 2 decades, you can avail of substantial discounts that the other competitors do not yet provide.
So the bottom line is that Getresponse is fairly competitive in the pricing section. But what about features? Email Marketing Software With Smtp
Getresponse represents among the more cost-effective tactics to host and speak with an email .
It’s also one of the most intriguing products of its kind – because it provides email marketing, landing pages, CRM and webinars all under one roof. It is hard to consider any rival product that offers this’all around’ proposition, and it’s what proceeds to persuade us to utilize it for Style Factory’s email marketing.
Some developments to Getresponse do have to be made however, especially where the email designer is concerned – its drag and drop interface is more fiddly and less responsive than it ought to be. A lot of improvements can be made to the data capture forms also, especially for consumers wanting to display them on mobile devices.
And from what I gather from reader feedback, there are developments which could be made to the service offering.
Overall though I speed Getresponse very highly – you receive substantial bang for your buck with this item.
Here are a few pros and cons of utilizing Getresponse overall:
Advantages of Getresponse
Superb marketing automation options.
The CRM performance integrates neatly with Getresponse’s email automation functionality.
Provided that you are happy to utilize an’Email’ program, Getresponse is cheaper than many of its key competitors (in some situations, substantially so) whilst supplying just as much, or even more performance as them.
The discounts you receive when paying upfront for a couple of years of support are very generous – you will be hard pressed to find comparable reductions in prices from key opponents.
Its webinar functionality is a USP – something which is not provided by any similar products.
Its reporting and comprehensive split testing features are powerful.
Getresponse is clear regarding deliverability rates, publishing characters on its own site and supplying deliverability data for individual e-newsletters you send.
It provides an extremely flexible approach to data segmentation – more elastic than many competing products.
It allows you to add subscribers to a mailing list on either a single-opt in and a dual opt-in basis.
It sends responsive emails and allows you to preview smartphone variations of your e-newsletters really readily.
It comes with a helpful landing page creator – but bear in mind you have to be on a more expensive strategy to get the fully operational version of the.
You can test out all of its features free for 30 days without needing to input credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing emails can be a little bit on the side.
The data capture forms supplied aren’t responsive and you can’t control when and in which they are displayed on your website.
CRM performance has to be improved substantially before it can be thought of as a substitute for a standalone CRM merchandise.
There’s a limited selection of RSS-to-HTML e-newsletter templates provided.
You can only use’web-safe’ fonts from e-newsletters, which may make the templates look slightly less slick than those supplied by competing goods.
The pricing arrangement is a bit confusing, with customers having to pay something of a superior to get the landing page creator tool.
The free trial limits the number of subscribers you’ll be able to send messages into 1000.
The landing page add-on doesn’t allow you to perform A/B evaluations, meaning that in order to obtain this functionality you are forced to use a more expensive program than you might like.
DKIM authentication is only available on the more expensive’Max’ plans.
No telephone support is provided. Email Marketing Software With Smtp