Description of Getresponse Email Marketing Software With List Builder
Getresponse is primarily an email marketing app that allows you to: Email Marketing Software With List Builder
Import and host a mailing list and also catch data on it
generate newsletters that could be delivered to the subscribers in your mailing list
automate your emails to subscribers via use of’autoresponders’
view and analyse data linked to your email advertising campaigns — open rate, click through, forwards etc..
Recently however, Getresponse’s attribute set has developed quite a bit, to the point where it’s becoming more of an’all-in-one’ marketing solution.
In addition to email marketing, it now also supplies training hosting, landing pages, and some CRM (client relationship management) functionality.
We’ll discuss all these attributes in depth below, but first, let’s look in pricing.
Getresponse’s attribute set is possibly among the most comprehensive on the market.
Not only does it provide all of the crucial stuff you would expect from an email marketing platform – list templates, hosting, autoresponders, analytics and so forth, but as mentioned previously, it’s been expanding the attribute set to the point where it’s morphing into an all-in-one / CRM-style advertising and marketing platform.
The question is if Getresponse is a jack of all trades and master of not – let us drill down to the crucial features to find out.
Up until very recently Getresponse support was one of the most comprehensive available for email advertising tools: the firm offered phone support alongside live chat support, email support and assorted online tutorials / resources.
Sadly, the telephone service has been discontinued. Instead you are going to need to use live chat (24/7) or email support. To be honest, many similar e-marketing platform suppliers only offer you both of these stations – if phone support is a deal-breaker for you then you may want to contemplate Aweber, which still provides it (you can read our Aweber review ).
In terms of the quality of Getresponse service, I have never needed to use it very often (a good thing) but when I’ve I’ve discovered it for a bit of a mixed bag (less of a fantastic thing). A number of the live chat service I’ve received has been excellent, and I have not needed to wait too long to chat with a broker; the email service .
Some of the comments I’ve got from our readers does suggest that there do have to be improvements made concerning the caliber of service Getresponse offer. As with a lot of these types of companies, I anticipate it boils down to that you get daily. Email Marketing Software With List Builder
Getresponse provides some very comprehensive reporting and analytics options. You get all the basics of track – open speed, click-through, unsubscribe rates and so forth – but in addition to that you will find some very nifty features that are worth a Specific mention, specifically:
‘one-click segmentation’: the choice to identify individuals who did not engage with an e-newsletter you shipped and put them in a section of subscribers which you may then email again using another version of the e-newsletter
‘metrics over time’: you can discover just when a lot of your readers do it on your mails, and period your prospective mailouts based on this information
’email ROI’: by incorporating some monitoring code into your post-sales webpage on your site, you can find out how effectively (or not!) Your email campaigns are driving earnings, and work out your return on investment in electronic mail advertising.
Per-user info – you can click on one of your readers and see in which they signed from, where they are found and which emails they have opened previously.
Mailchimp and Aweber provide some similar reporting functionality (particularly around sales monitoring ) but Getresponse’s reporting tool is definitely one of most fully featured on the market (it certainly trounces the stats choices offered by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, but in regards to templates, Getresponse arguably falls down a bit.
Regrettably, the templates supplied from the box look a bit dated; they aren’t as attractive as those offered by Mailchimp or even Campaign Monitor (and I slightly prefer Aweber’s offering here also ).
On the other hand, the templates are very tweakable – you can alter fonts, designs and imagery easily enough using the controls provided; and naturally there is nothing to prevent you designing your HTML email template and minding the code for this.
Additionally, you will find a lot of templates to choose from — around 500 — and they are presented in easy-to-understand categories, therefore it’s generally pretty straightforward to find a good starting point to get a template and edit it before you are happy with the design.
If you’re really not pleased with the templates offered by Getresponse, there’s also the option of purchasing a template from a third party provider such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is that the range of RSS-to-email software options aren’t very extensive (just 11 templates are provided – well short of their 700+ available for routine newsletters!) And some of them played up a bit for me when I tested them (2010). I eventually found something that worked for me personally, but I think that there are definitely some improvements that could be made in this region. Email Marketing Software With List Builder
Autoresponders are e-newsletters which are sent to your subscribers at intervals determined by you personally — you can put them up so that instantly after someone signals up to a mailing list, they get a welcome message in the company; a week later they can receive a discount offer for a number of your goods or services; three months after they could obtain an encouragement to follow you on social networking. And so on.
Getresponse’s autoresponder functionality is a key selling point – it provides one of the most comprehensive feature sets available.
You can send time-based or action-based messages; time-based options comprise cycles such as the example above, and action-based messages may be triggered by user actions or advice, for example:
contributors to certain lists
changes in contact preferences
finished transactions / goals
changes in consumer data
Recently Getresponse launched a new version of their new autoresponder performance, known as’Marketing Automation.’
This permits you to make automation workflows with a drag and drop builder – you basically set up an’automation flowchart’ that instructs Getresponse what to do when a user opens a particular deal, clicks on a certain link .
This kind of functionality goes far beyond what has traditionally been on offer from autoresponders, and lets you make an individual journey which can be customised to the nth degree.
To get a fast overview I would suggest having a look at Getresponse’s video review for Marketing Automation.
It’s important to notice, however, these more advanced marketing automation features are only available on the pricier programs – the’Guru’ plan and upward. Email Marketing Software With List Builder
Landing page Builder
Online advertising campaigns that make use of landing pages will usually generate far more leads in the event, instead of simply directing people to some (cluttered!) Website, they tip users to appealing’squeeze pages’ comprising clear info and a tidy, well-designed data capture form.
Getresponse provides something very beneficial in this regard that most of its rivals do not: a landing page creator (and one that is mobile-friendly to boot).
Products like Campaign Monitor and Aweber ask you to use a third party (and paid-for) landing page generating tool like Unbounce or Instapage; Mailchimp recently introduced a landing page functionality but it is yet to become sophisticated at Getresponse’s.
But unless you’re on a Getresponse’Guru’,’Max’ or’Enterprise’ plan, the Getresponse landing page performance is rather limited: you can just produce one landing page, that could only be displayed 1,000 times a month.
Also, and very importantly, you can not utilize the landing page A/B testing functionality on the least expensive Getresponse program (whereby the system indicates a sample of your customers different versions of your landing page, computes conversion speeds, and ultimately rolls out the top performing landing page automatically).
If you are serious about landing pages – and they are certainly a helpful attribute – then it is definitely worth considering among the costlier Getresponse plans.
You can buy the Landing Pages attribute as an add-on to get an additional $15 per month, but quite frustratingly, although the add-on permits you to show an infinite amount of landing pages to prospective subscribers, it doesn’t consist of A/B testing.
Accordingly, if I had been considering the Getresponse landing page performance, I wouldn’t bother with this rather half-baked add-on: I would just go for one of the more expensive programs (which I suppose is what Getresponse would like you to do!) .
Getresponse was before its rivals for quite some time with its responsive email design performance, which automatically adjusts your e-newsletter’s template so that if a user is reading it on a mobile device, the layout and fonts will be optimized for the device in question.
Most competing products have captured up on this now, and extend responsive email templates, but Getresponse is far better than most similar products when it comes to displaying a responsive record of your e-newsletter – you just hit a’cellphone preview’ button to get an instant snapshot of your email resembles on a smartphone (see image right).
Not only this but you can’flip’ the smartphone trailer around, so that you may preview what your email looks like when the display is employed in either portrait or landscape style. Email Marketing Software With List Builder
Customer Relationship Management
One of the most frustrating facets of using many famous CRM tools is the necessity to export data to CSV and straight back into your email marketing instrument in order to perform mailouts (or the necessity to export info from the email marketing tool in your CRM to include prospects to it).
When I watched Getresponse lately introducing a new CRM feature into their plans I had been intrigued – that could potentially eliminate all that info exporting and exporting, and keep everything neatly in one place.
Initially I was not that impressed with the Getresponse CRM tool as you can only use it in order to perform rather basic tasks: you could create sales pipelines, add contacts to them and monitor activity (emails, phone calls etc.) with these contacts manually.
But lately Getresponse have upped their game somewhat on this front. The CRM is now integrated with all of Getresponse’s email marketing functionality and you can add users into a CRM pipeline based on their activity (form completions, email opens, purchases etc.) or activate autoresponders depending on the addition of a new contact to a pipeline stage.
An example of how to use this functionality would be as follows:
You can add a contact to a particular point on a revenue pipeline depending on the page of your website they completed a form on;
you could then send them a automated email tailored to that pipeline stage a couple of days afterwards;
and based on the action they took with regard to this email (clicking on a particular link etc) you could automatically move them on another stage of the pipeline and automatically invite them to a webinar.
It’s very clever stuff, and that I can not think of any similar email advertising product offering this kind of tight integration between autoresponders and CRM pipelines. For this kind of functionality you normally must appear at dedicated — and more costly — CRM products like Salesforce and Infusionsoft.
But, it is not all good news about the CRM front — there are some big things missing from Getresponse’s CRM feature set.
The most glaring omission is email activity monitoring. Additional CRM packages permit you to bcc a dropbox email address whenever you send an email to some lead or customer; doing this keeps a record of the communication from the contact’s history. There is now no method of doing this together with the Getresponse CRM, nor is there an simple way to send one-to-one mails to prospects or clients.
And strangely, when you click on a contact within a deal pipeline, you can not see their contact action — i.e., the activities they’ve taken (open, clicks etc.) with regard to previous communications that you have delivered to your prospects are not displayed. To see this, you need to go out of the CRM part of Getresponse, hunt for your own contact in the contacts section and then click in their details. But guess what? Doing so doesn’t exhibit their deal history.
Task management is non-existent also: unlike dedicated CRM tools, there is no way to assign tasks to other team members.
Eventually, adding contacts into a pipeline stage is difficult. You have to add contacts to a list first, then visit the CRM pipeline, include a bargain and search your lists for the contact you just added. From a usability standpoint this is very clunky and time consuming. You should just have the ability to put in a bargain right to a pipeline and enter the contact information of your lead or customer at the point.
So as things stand, the Getresponse CRM is somewhat half-baked. However, it’s a new attribute and the stuff it can perform on the automation side is remarkable. I am optimistic that this attribute gets developed over time because done right, it’s potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to host webinars on the platform.
Given that webinars are generally used as a lead-generation tactic, the notion of having your email database along with your webinar tool under the exact same roof is very appealing.
The pricing is also very aggressive too by comparison to based webinar solutions. By way of instance, one of the primary webinar providers, Gotowebinar, charges $199 per month to sponsor webinars with up to 500 attendees; you can really do exactly the same (and a great deal more) with Getresponse for $165 (so long as your listing size is below 25,000).
With respect to attendee limitations, the Getresponse’Guru’ plan allows you to sponsor a webinar with around 100 participants; the’Max’ plan’s limit is 500.
You might also buy webinars functionality as a add on to a more affordable plan: $40 a month buys you a 100 attendees limit, $99 a month buys you a 500 attendees limit. It isn’t clear what your options are if you need to host larger scale distributions than that however.
A couple of Getresponse webinar features worth flagging up as being particularly useful are:
The very fact that your attendees do not have to install any applications to attend the webinars
one-click record of your webinars
free online storage for playback documents
Ultimately webinar performance is potentially an extremely helpful feature to have sitting in your e-marketing arsenal and its inclusion as a characteristic gives Getresponse a very significant advantage over its key rivals, especially once you believe you could link it in with a built-in CRM tool (more about this in a moment). Email Marketing Software With List Builder
The email deliverability rate – the percentage of e-newsletters sent that successfully hit inboxes – is obviously a very important thing to look at when choosing an email marketing tool.
Not all email advertising suppliers are that forthright about their deliverability prices; but Getresponse seems pretty open about that, with this to say about it on their site:
At GetResponse we’re often asked about the quality of the deliverability rate. Since deliverability is dependent upon a number of factors, including the content of your messages, the deliverability rate could vary for each mailing. For all our clients jointly, nevertheless, we are pleased to say our overall deliverability rate currently stands at 99%.
Clearly you’re going to need to choose the organization’s word for this, but supposing it’s true, it’s a good rate and inspires confidence that the huge majority of emails that you send using Getresponse will achieve their intended recipients.
Furthermore, Getresponse really provides you the deliverability rate of every message on your email analytics – this is something that I haven’t encountered on competing products’ metrics. A thumbs up for this.
I do have to pull Getresponse on one thing concerning deliverability however: to ensure a high deliverability speed, it’s advisable to use a system named DKIM email authentication. You can use DKIM with Getresponse – but only on the costlier Getresponse’Max’ programs.
Although I have not struck any deliverability problems using the cheaper plans, competing products do not force you to invest in a more expensive plan to avail of the feature — it would be useful to see Getresponse becoming more generous here.
There are two approaches you can employ to add subscribers to a mailing list: using a’only opt-in’ or a’double click’ process.
If you utilize a single opt-in procedure, the individual signing up to your own mailing list is added to a mailing list the minute they hit the submit button on your sign up form.
With a double opt-in procedure, the person signing up to your record is sent via an email containing a confirmation link that s/he have to click before being subscribed.
The most important advantage of a single opt-in process is that it makes it really simple for users to subscribe to a mailing list; it also generally increases conversion rate and therefore the number of readers on your list. A dual opt-in process is better for verifying the folks subscribing to your list are using real email addresses and contributes to cleaner information and more accurate stats (because open rates etc. are calculated based on a list containing just real email addresses).
The fantastic news is that Getresponse allows you to make use of either opt-in approach – this isn’t the case with all competing products. Thus a thumbs up for Getresponse to be flexible about this.
You are probably thinking that this sounds quite good — but to be honest, I think there’s a great deal of room for improvement with respect to Getresponse kind templates.
To begin with, they’re not responsive (i.e., they won’t resize themselves automatically to suit the device they’re being viewed on).
Additionally, no controls are offered by Getresponse to change forms off or on on particular devices or pages of your site. In the light of Google’s new approach to pop-ups (where websites can take a hit in search results if they display’intrusive interstitials’ on cellular devices) this is a small concern.
To circumvent this, I normally avoid using Getresponse form templates, and make do using HTML embeded forms that I design myself, and also for popups I connect my Getresponse to a growth-hacking instrument named Sumo (this allows me to switch pop-ups off for cellular users, as well as display forms exactly as I’d love to and onto the pages I want). Email Marketing Software With List Builder
On the whole, Getresponse is pretty simple to use. It is certainly easy enough to do all the fundamentals: import contacts, create campaigns, setup autoresponders and check statistics and the interface is really clean and intuitive.
In terms of how it stacks up against its rivals in this regard, I would assert that Campaign Monitor is a tiny bit more user friendly, and Mailchimp has a slicker user interface (though one that makes finding certain functionality a little bit tricky at times).
1 place I feel that could be significantly better from a user-friendliness point of view is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide a very flexible approach to create blocks of articles and move them around an e-newsletter, in practice it’s quite clunky to use and can cause accidental deletion of material, or placement of it at the incorrect portion of the e-newsletter.
If you’re able to get your head about it, and practice using it a little bit, it will make for a helpful instrument – it’s only that the implementation of it could be somewhat better.
Additionally, as explained above, the CRM instrument could be better from a usability point of view — adding contacts to deals could be unnecessarily difficult.
The 30-day complimentary trial which Getresponse supplies is fully functional and the free trial isn’t contingent upon providing credit card details.
This makes it possible to avoid that annoying”oops I forgot I signed up for that trial and today I’m getting charged for a commodity I don’t use” scenario.
The only down side to this free trial is the fact that it limits the number of subscribers you can send to 1000. It would be good if that could be increased a bit, as it might help prospective users try the tool out in more’real-world’ situations.
There are 3 main types of Getresponse pricing strategy -‘Email’,’Guru’ and’Max’ — and within each of these, many additional kinds of plan to pick from (all based on record size).
Up to 1,000 contributors: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there’s an”Enterprise” program for users whose lists exceed 100,000 email addresses: that starts at $1199, with exact pricing based on prerequisites (if you’re interested in the”Enterprise” program, you’ll need to contact Getresponse to schedule a presentation, outline your requirements and share pricing).
Significant discounts are available if you pay upfront for 12 or 24 months of support (18% and 30% respectively) — those are much more generous than many competing platforms. Email Marketing Software With List Builder
Distinctions of Every Plan
Each of the Getresponse plans cover the important basics — key features include:
The capacity to export, grow and host an email database
a wide Assortment of templates
responsive email designs
RSS / site to-email functionality
comprehensive segmentation options
social sharing programs
There are a number of differences between the’Email’,’Pro’ and’Max’ programs but for me the key ones are:
CRM – Getresponse provides a customer relationship manager tool on its own’Pro’ plans up
Landing pages – you can only avail of all landing pages which enable split testing and unlimited views if you are on a’Guru’ program or higher
Webinars – this functionality isn’t accessible whatsoever around the’Email’ strategy and the number of webinar attendees is capped for the’Pro’ and’Max’ plans at 100, 500 respectively (it is unclear what the limit is on the’Enterprise’ plan).
Users – you can have just one user account on the’Email’ program; by contrast you receive 3 on’Guru’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you’re happy to use one of the entry-level’Email’ programs, the pay-per-month Getresponse plans are on the whole cheaper than those supplied by many of its key competitors, especially if you have a fairly large number of email addresses onto your database.
By way of instance, in case you’ve got a mailing list comprising between 9,000 and 10,000 documents which you wish to send an unlimited number of emails per month to, then you might find that hosting it using Getresponse costs $65 per month.
$4 a month more affordable than with Aweber
$10 cheaper a month than Mailchimp
$84 per month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure depends not only the number of email addresses in your database however on how many emails you send a month also. If you are happy to set a limit on the amount of mails delivered via Campaign Monitor (in the example above, to 50k emails), you can expect to pay a monthly charge of $89, nevertheless considerably greater than Getresponse’s.
The sole well-known service that I could think of that comes in significantly cheaper is Mad Mimi, which costs $42 per month to sponsor up to 10,000 email addresses (note however that the performance offered by Mad Mimi is nowhere near as broad as Getresponse’s or really another products mentioned previously ).
It’s also worth pointing out that Mailchimp offers narrower pricing rings, meaning that based on how big your list, it may sometimes be a slightly cheaper option than Getresponse.
At the smaller database end of things, Getresponse’s pricing is really competitive too – you can sponsor a database comprising 1,000 email addresses for $15 per month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee to get a 1,000 record database is exactly the same as Getresponse’s; and Mad Mimi supplies a slightly more affordable, if much less operational offering for $12 per month.
Two final things to be Conscious of about the pricing :
Some competing suppliers — notably Mailchimp – offer completely free account for users that have a few records (but these don’t offer the full range of features that you get on a paid plan).
As mentioned before, if you’re prepared to pay upfront for 1 or two decades, you can avail of substantial discounts the other competitors do not yet supply.
So the most important thing is that Getresponse is fairly competitive in the pricing section. But what about features? Email Marketing Software With List Builder
Getresponse represents among the more cost-effective tactics to host and communicate with an email .
It’s also among the most intriguing products of its kind – because it provides email marketing, landing pages, CRM and webinars all under one roof. It is hard to think of any competing product that offers this’all round’ proposal, and it’s what continues to convince us to utilize it for Style Factory’s email advertising.
Some improvements to Getresponse do need to be made however, especially where the email programmer is concerned – its drag and drop interface is more fiddly and less responsive than it ought to be. A lot of improvements can be made into the data capture forms too, especially for users wanting to exhibit them on mobile devices.
And from what I gather from reader feedback, there are developments which could be made into the support offering.
Overall though I speed Getresponse very highly – you receive considerable bang for your dollar with this item.
Here are a Couple of pros and cons of utilizing Getresponse overall:
Benefits of Getresponse
Superb marketing automation choices.
The CRM performance integrates neatly with Getresponse’s email automation operation.
Provided that you’re happy to utilize an’Email’ program, Getresponse is more affordable than most of its key competitors (in some cases, substantially so) whilst supplying as much, if not more functionality as them.
The reductions you get when paying for one or two decades of service are extremely generous – you’ll be hard pushed to find similar reductions in costs from key opponents.
Its webinar functionality is a USP – something which is not offered by any products that are similar.
Its own reporting and thorough split testing features are powerful.
Getresponse is clear about deliverability rates, publishing figures on its website and supplying deliverability data for individual e-newsletters you send.
It provides a very flexible approach to data segmentation – more flexible than many competing products.
It allows you to add subscribers to your mailing list on either a single-opt in and a dual opt-in basis.
It transmits responsive emails and permits you to preview smartphone variations of your e-newsletters really readily.
It includes a helpful landing page creator – but bear in mind you need to be on a more expensive strategy to get the fully functional version of this.
You can test all its features free for 30 days without the need to enter credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing emails can be a little bit on the fiddly side.
The information capture forms provided are not responsive and you can’t control when and where they’re displayed on your site.
CRM functionality needs to be improved considerably before it could be considered a replacement for a standalone CRM merchandise.
There’s a limited range of RSS-to-HTML e-newsletter templates supplied.
You can only use’web-safe’ fonts from e-newsletters, which may make the templates look marginally less slick than those provided by competing goods.
The pricing arrangement is a little perplexing, with users having to cover something of a superior to get the landing page creator tool.
The free trial limits the number of subscribers you can send messages to to 1000.
The landing page add-on does not allow you to execute A/B evaluations, meaning that so as to obtain this functionality you are forced to use a more expensive program than you might like.
DKIM authentication is only available on the more expensive’Max’ plans.
No telephone service is provided. Email Marketing Software With List Builder