Description of Getresponse Email Marketing Software With Landing Pages
Getresponse is primarily an email marketing program that allows you to: Email Marketing Software With Landing Pages
Import and host a mailing list and capture data on it
create newsletters that could be delivered to the subscribers on your mailing list
automate your emails to subscribers via utilization of’autoresponders’
perspective and analyse data related to your email marketing campaigns — open rate, click through, forwards etc..
Lately however, Getresponse’s feature set has evolved quite a bit, to the point where it is getting more of an’all-purpose’ marketing alternative.
Besides email advertising, it also provides webinar hosting, landing pages, and some CRM (customer relationship management) performance.
We are going to discuss all these attributes in depth below, but first, let us look in pricing.
Getresponse’s attribute set is possibly one of the most comprehensive out there.
Not only does it provide all of the key stuff you would expect from an email marketing platform – record hosting, templates, autoresponders, analytics and so on, but as mentioned above, it’s recently been expanding the feature set to the point at which it is morphing into an all-in-one / CRM-style advertising and marketing platform.
The inquiry is whether Getresponse is a jack of all trades and master of none – let us drill down into the crucial features to learn.
Up until very recently Getresponse service was one of the most comprehensive available for email advertising tools: the firm offered phone support together with live chat support, email service and various online tutorials / tools.
Sadly, the telephone service has now been discontinued. Instead you are going to have to use live chat (24/7) or email service. To be fair, many similar e-marketing platform suppliers only offer these two stations – if telephone service is a deal-breaker for you then you may wish to contemplate Aweber, which nonetheless provides it (you can read our Aweber review ).
In terms of the quality of Getresponse support, I have never needed to use it very often (a fantastic thing) but once I’ve I have found it for a bit of a mixed bag (less of a good thing). Some of the live chat support I’ve received was excellent, and I haven’t had to wait too long to chat with a broker; the email support less so.
Some of the comments I’ve got from our readers will indicate that there do have to be improvements made in terms of the caliber of support Getresponse offer. As with a lot of these types of businesses, I anticipate it boils down to that you get daily. Email Marketing Software With Landing Pages
Getresponse offers some very comprehensive analytics and reporting choices. You get all the Fundamentals of track – open rate, click-through, unsubscribe Prices and so forth – but also to that there are some very nifty features that are worth a particular mention, specifically:
‘one-click segmentation’: the choice to spot individuals who did not engage with an e-newsletter that you shipped and set them in a section of subscribers which you can then email again using a different version of the e-newsletter
‘metrics over time’: you can discover just when most of your subscribers take action in your mails, and period your prospective mailouts according to this information
’email ROI’: by adding some monitoring code to your post-sales webpage on your site, it is possible to find out how effectively (or not!) Your email campaigns are driving sales, and workout your return on investment in email advertising.
Per-user information – you could click one of your subscribers and see where they signed up from, where they’re found and which emails they’ve opened in the past.
Mailchimp and Aweber offer some comparable reporting functionality (especially around sales tracking) however Getresponse’s reporting tool is decidedly one of most fully featured on the market (it surely trounces the stats options provided by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, however, in regards to templates, Getresponse arguably drops down a bit.
Regrettably, the templates provided from the box seem somewhat dated; they are not as attractive as those offered by Mailchimp or Campaign Monitor (and that I marginally prefer Aweber’s offering here also ).
On the other hand, the templates are extremely tweakable – you can change fonts, layouts and vision easily enough using the controls supplied; and naturally there’s nothing to stop you designing your HTML email template and importing the code for it.
Furthermore, there are a lot of templates to choose from — around 500 — and they are presented in easy-to-understand classes, therefore it’s generally pretty straightforward to locate a good starting point for a template and edit it until you’re happy with the design.
If you’re really unhappy with the templates provided by Getresponse, there is also the option of purchasing a template from a third party supplier such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is the assortment of RSS-to-email software options are not so extensive (just 11 templates are provided – well short of their 700+ accessible for routine newsletters!) And some of them played up a bit for me when I tested them (2010). I finally found something that worked for me, but I think there are definitely a few improvements which could be created in this area. Email Marketing Software With Landing Pages
Autoresponders are e-newsletters that are sent to your readers at intervals determined by you personally — you can set them up so that immediately after someone signs up to your mailing list, they get a welcome message in the company; a week after they could get a discount offer for a number of your goods or services; 3 weeks later they could receive an invitation to follow you on social networking. And so Forth.
Getresponse’s autoresponder functionality is a key selling point – it provides among the most extensive feature sets available.
You can send either time-based or action-based messages; time-based choices comprise cycles such as the example above, and action-based messages may be triggered by user actions or information, such as:
contributors to certain lists
changes in contact tastes
completed transactions / goals
changes in consumer information
Recently Getresponse launched a brand new version of the new autoresponder performance, called’Marketing Automation.’
This allows you to create automation workflows with a drag and drop builder – you basically set up an’automation flowchart’ that instructs Getresponse what to do when a user opens a specific offer, clicks on a specific link etc..
This kind of performance goes far beyond what’s traditionally been available from autoresponders, and allows you to make a user travel which can be customised to the nth degree.
To get a fast overview I’d suggest having a look in Getresponse’s video overview for Marketing Automation.
It’s important to notice, however, these more innovative marketing automation features are only available on the pricier programs – the’Pro’ program and up. Email Marketing Software With Landing Pages
Landing page Builder
Online advertising campaigns which make use of landing pages will typically generate far more leads in the event, rather than simply directing individuals to a (cluttered!) Site, they point users to appealing’squeeze pages’ comprising clear info and a clean, well-designed data capture type.
Getresponse offers something quite beneficial in this regard that the majority of its competitors don’t: a landing page creator (and one that is mobile-friendly to boot).
Products such as Campaign Monitor and Aweber ask you to use a third party (and non invasive ) landing page generating tool such as Unbounce or Instapage; Mailchimp lately introduced a landing page functionality but it’s yet to become sophisticated at Getresponse’s.
But unless you’re on a Getresponse’Guru’,’Max’ or’Enterprise’ plan, the Getresponse landing page performance is fairly limited: you can just produce 1 landing page, which can only be displayed 1,000 times per month.
Additionally, and very importantly, you can not use the landing page A/B testing functionality on the least expensive Getresponse program (whereby the machine indicates a sample of your customers different variations of your landing page, computes conversion speeds, and ultimately rolls out the top performing landing page mechanically ).
If you are serious about landing pages – and they are unquestionably a helpful attribute – then it’s definitely worth looking at one of the more expensive Getresponse plans.
You may buy the Landing Pages feature as an add-on for an additional $15 a month, however very frustratingly, even though the add-on allows you to show an infinite number of landing pages to prospective subscribers, it does not consist of A/B testing.
Therefore, if I was interested in the Getresponse landing page functionality, I would not bother with this rather half-baked add-on: I’d just go for one of the more expensive plans (which I guess is what Getresponse want one to do) .
Getresponse was before its competitors for quite a while using its responsive email design performance, which automatically corrects your e-newsletter’s template so that if an individual is reading it on a mobile device, the design and fonts will be optimized for the device in question.
Most competing products have captured up on this today, and offer responsive email templates, but Getresponse is far better than most similar goods as soon as it comes to displaying a responsive preview of your e-newsletter – you simply hit on a’cellphone preview’ button to get an instant snapshot of what your email resembles on a smartphone (see picture right).
Not just that but you can’reverse’ the smartphone preview around, so that you may preview what your own email looks like when the display is employed in either portrait or landscape mode. Email Marketing Software With Landing Pages
Customer Relationship Management
One of the most frustrating facets of using many well-known CRM tools is the necessity to export information to CSV and straight back into your email marketing tool as a way to perform mailouts (or the need to export info from the email marketing tool in your CRM to include prospects to it).
When I saw Getresponse recently introducing a new CRM feature into their plans I had been intrigued – this could possibly eliminate all that info exporting and importing, and keep everything neatly in 1 area.
Initially I was not that impressed with all the Getresponse CRM tool since you could only use it in order to carry out rather basic tasks: you can create sales pipelines, add contacts to them and track activity (mails, telephone calls etc.) with these contacts manually.
But lately Getresponse have upped their game a bit on this front. The CRM is now integrated with all of Getresponse’s email marketing functionality and you can add users to a CRM pipeline based on their action (form completions, email opens, purchases etc.) or trigger autoresponders based on the addition of a new contact to a pipeline stage.
An example of how to use this functionality would be as follows:
You can add a contact to a specific stage on a revenue pipeline based on the page of your website that they finished a form ;
you could then send a automated email tailored to this pipeline stage a couple of days later;
and dependent on the actions they took in regards to that email (clicking on a particular link ) you could automatically move them on another phase of the pipeline and invite invite them into a webinar.
It’s very clever stuff, and that I can’t think of any similar email advertising product offering this kind of tight integration between autoresponders and CRM pipelines. For this kind of functionality you normally need to look at dedicated — and more expensive — CRM products like Salesforce and Infusionsoft.
But, it is not all good news on the CRM front — there are a few big things missing from Getresponse’s CRM feature set.
The most glaring omission is email activity monitoring. Other CRM packages allow you to bcc a dropbox email address any time you send an email to a lead or client; doing so keeps a record of this communication in the contact’s history. There is now no way of doing this together with the Getresponse CRM, nor is there an simple way to send one-to-one emails to prospects or clients.
And oddly, when you click on a contact in a bargain pipeline, you can’t see their contact activity — i.e., the actions they’ve taken (open, clicks etc.) in regards to previous communications which you’ve sent to your prospects are not displayed. To observe this, you have to go out of the CRM part of Getresponse, hunt for your contact in the contacts section and then click on their details. But guess what? Doing so doesn’t exhibit their history.
Task management is non-existent too: Unlike dedicated CRM tools, there is no way to assign tasks to other group members.
Finally, adding contacts to a pipeline stage is tough. You need to add contacts to a list , then visit the CRM pipeline, add a deal and hunt your lists for the contact you just added. From a usability point of view this is extremely clunky and time consuming. You should just have the ability to add a deal right to a pipeline and then enter the contact information of your guide or customer at that point.
So as things stand, the Getresponse CRM is a bit half-baked. However, it is a new attribute and the things it could perform on the automation aspect is remarkable. I’m hopeful that this attribute gets developed over time since done right, it’s potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to sponsor webinars on the platform.
Given that webinars are generally utilized as a lead-generation strategy, the idea of getting your email database along with your webinar tool under precisely the exact same roof is very appealing.
The pricing is also very aggressive also by comparison to established webinar solutions. For instance, one of the primary webinar services, Gotowebinar, charges $199 per month to host webinars with up to 500 attendees; you can actually do exactly the same (plus a whole lot more) with Getresponse for $165 (so long as your list size is below 25,000).
With respect to attendee limitations, the Getresponse’Pro’ program allows you to sponsor a webinar with up to 100 participants; the’Max’ plan’s cap is 500.
You can even purchase webinars performance as an add-on to a more affordable plan: $40 per month buys you a 100 attendees limitation, $99 per month buys you a 500 attendees limit. It’s not clear what your options are if you will need to host larger scale distributions compared to that however.
Two or Three Getresponse webinar features worth flagging up as being particularly useful are:
The very fact that your attendees do not need to install any applications to attend the webinars
one-click record of your webinars
free online storage for playback files
Ultimately webinar performance is potentially a very useful feature to have sitting in your e-marketing arsenal and its inclusion as a feature provides Getresponse a very significant edge over its key competitors, particularly once you consider you could connect it in using a built-in CRM tool (more on this in a minute ). Email Marketing Software With Landing Pages
The email deliverability rate – the percentage of e-newsletters sent that successfully reach inboxes – is obviously a very important point to check at when selecting an email marketing tool.
Not all email advertising suppliers are that forthright in their deliverability prices; but Getresponse seems reasonably open about this, with this to say about it in their own website:
At GetResponse we are often asked about the quality of our deliverability rate. Because deliverability depends on many things, including the content of your messages, the deliverability rate could vary for every mailing. For all our clients jointly, nevertheless, we are proud to say our overall deliverability rate currently stands at 99%.
Obviously you’re going to have to choose the organization’s word for this, but assuming it’s true, it’s a fantastic speed and inspires confidence that the huge majority of emails you send using Getresponse will reach their receivers.
Furthermore, Getresponse really gives you the deliverability rate of every message on your email analytics – this is something I haven’t encountered on rival products’ metrics. A thumbs up for it.
I do have to pull Getresponse on one thing relating to deliverability however: to ensure a high deliverability speed, it’s a good idea to use a platform named DKIM email authentication. You are able to use DKIM using Getresponse – but just on the more expensive Getresponse’Max’ programs.
Although I have not struck any deliverability difficulties using the less costly plans, competing products do not force you to invest in a more expensive strategy to avail of the feature — it’d be good to see Getresponse becoming more generous here.
There are two approaches you can employ to add subscribers to a mailing list: having a’only opt-in’ or a’double opt-in’ process.
If you use use one opt-in procedure, the person registering to your mailing list is added to your mailing list the minute they hit the submit button on your sign up form.
With a double opt-in process, the individual registering to your record is sent an email containing a confirmation link that s/he have to click before being subscribed.
The most important advantage of one sampling procedure is that it makes it really easy for users to subscribe to a mailing list; it also generally increases conversion rate and therefore the amount of readers on your list. A dual opt-in procedure is better for verifying that the folks subscribing to a record are using actual email addresses and contributes to cleaner information and more precise stats (because open rates etc. ) are calculated according to a list containing just real email addresses).
Now, the good news is that Getresponse allows you to make use of either opt-in approach – this isn’t the case with all competing goods. So a thumbs up for Getresponse for being flexible on this.
You are probably thinking that this sounds quite fine — but to be honest, I think there is a lot of room for improvement with respect to Getresponse form templates.
For a start, they’re not responsive (i.e., they won’t resize themselves automatically to match the device they’re being watched on).
Furthermore, no controls are provided by Getresponse to switch forms on or off on specific devices or individual pages of your website. In the light of Google’s brand new strategy to pop-ups (where sites can take a hit in search results if they exhibit’intrusive interstitials’ on mobile devices) this really is a bit of a concern.
To get around this, I normally avoid using Getresponse form templates, and make do using HTML embeded forms which I design myself, and for popups I link my Getresponse into some growth-hacking instrument called Sumo (that allows me to switch pop-ups off for mobile users, in addition to display forms exactly as I’d like to and on the pages I want). Email Marketing Software With Landing Pages
Overall, Getresponse is really straightforward to use. It’s certainly easy enough to do all the fundamentals: import contacts, create campaigns, set up autoresponders and check statistics and the interface is pretty clean and intuitive.
In terms of how it stacks up against its rivals in this regard, I’d argue that Campaign Monitor is a tiny bit more user friendly, and Mailchimp includes a slicker user interface (although one that makes finding certain performance just a little bit tricky at times).
One place I think that might be significantly better from a user-friendliness standpoint is the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide a very flexible approach to make blocks of articles and transfer them about an e-newsletter, in practice it’s fairly clunky to use and may cause accidental deletion of material, or positioning of it at the wrong portion of the e-newsletter.
If you can get your head about it, and practice using it a little bit, it will result in a useful tool – it is only that the implementation of it could be rather better.
Also, as described above, the CRM instrument might be better from a usability point of view adding contacts to deals can be difficult.
The 30-day free trial that Getresponse provides is completely functional and the free trial isn’t contingent upon providing credit card information.
This makes it possible to avoid that annoying”oops I forgot I signed up for that trial and today I’m getting charged for a product that I don’t use” scenario.
The only down side to the free trial is the fact that it restricts the amount of subscribers you can send to 1000. It would be good if this could be increased a bit, as it might help potential users try out the tool in more’real-world’ scenarios.
There are 3 main types of Getresponse pricing plan -‘Email’,’Guru’ and’Max’ — and inside each of them, many additional types of plan to pick from (all based on record size).
Up to 1,000 subscribers: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there is an”Enterprise” plan for consumers that our lists transcend 100,000 email addresses: this starts at $1199, using accurate pricing based on prerequisites (if you are considering the”Enterprise” plan, you will want to contact Getresponse to schedule a presentation, outline your requirements and share pricing).
Substantial discounts are available if you pay upfront for 12 or 24 months of support (18% and 30% respectively) — those are considerably more generous than many competing platforms. Email Marketing Software With Landing Pages
Distinctions of Each Strategy
Each of the Getresponse plans cover the important basics — key characteristics include:
The ability to import, grow and host an email database
a wide range of templates
responsive email layouts
RSS / site to-email performance
comprehensive segmentation alternatives
social sharing tools
There are a number of differences between the’Email’,’Guru’ and’Max’ plans but for me the main ones are:
CRM – Getresponse provides a client relationship manager tool on its own’Pro’ programs up
landing pages – you can only avail of all landing pages which enable split testing and unlimited views if you’re on a’Guru’ program or higher
Webinars – this performance isn’t accessible at all around the’Email’ plan and the amount of webinar attendees is capped for the’Guru’ and’Max’ plans at 100, 500 respectively (it is unclear what the limit is on the’Enterprise’ plan).
Users – you can have just one user account on the’Email’ program; by contrast you get 3 on’Pro’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you’re happy to use one of the entry-level’Email’ programs, the pay-per-month Getresponse programs are on the whole cheaper than those provided by many of its key competitors, especially in case you have a fairly high number of email addresses onto your database.
By way of instance, in case you have a mailing list containing between 9,000 and 10,000 documents that you want to send an infinite number of mails each month to, then you might discover that hosting it with Getresponse costs $65 monthly.
$4 per month cheaper than with Aweber
$10 cheaper a month than Mailchimp
$84 per month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure depends not just the amount of email addresses on your own database however on the number of emails you send a month also. If you are delighted to set a limit on the amount of emails sent via Campaign Monitor (in the example above, to 50k mails ), you can expect to pay a monthly fee of $89, nevertheless considerably greater than Getresponse’s.
The sole well-known service that I can think of that comes in significantly cheaper is Mad Mimi, which charges $42 a month to sponsor up to 10,000 email addresses (note however that the functionality provided by Mad Mimi is nowhere near as extensive as Getresponse’s or really another products mentioned previously ).
Additionally, it is worth pointing out that Mailchimp offers narrower pricing rings, meaning that depending on the size of your listing, it might sometimes be a slightly cheaper option than Getresponse.
At the database end of things, Getresponse’s pricing is really competitive too – you can sponsor a database containing 1,000 email addresses for $15 per month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee to get a 1,000 recording database will be exactly the like Getresponse’s; and Mad Mimi supplies a slightly more affordable, if less operational offering for $12 per month.
Two final things to be Conscious of about the pricing :
Some competing suppliers — especially Mailchimp – offer free account for users that have a few records (but these don’t supply the full assortment of features that you get on a paid plan).
As stated before, if you are prepared to pay upfront for 1 or 2 years, you can avail of significant discounts that the other competitors don’t yet provide.
So the bottom line is that Getresponse is fairly competitive in the pricing section. But what about attributes? Email Marketing Software With Landing Pages
Getresponse represents one of the more cost-effective ways to host and communicate with an email database.
It is also one of the most interesting products of its kind – because it provides email marketing, landing pages, CRM and webinars all under one roof. It’s hard to consider any competing product that offers this’all around’ proposal, and it’s what proceeds to convince us to use it to Style Factory’s email marketing.
Some improvements to Getresponse do have to be made however, especially where the email programmer is concerned – its own drag and drop interface is more fiddly and less responsive than it should be. A good deal of improvements can be made into the data capture forms also, particularly for users wanting to exhibit them on mobile devices.
And from what I gather from reader opinions, there are developments which could be made to the support offering.
Overall though I rate Getresponse very highly – you receive substantial bang for your dollar with this product.
Listed below are a few pros and cons of using Getresponse overall:
Advantages of Getresponse
Excellent marketing automation choices.
The CRM functionality integrates neatly with Getresponse’s email automation operation.
So long as you’re pleased to use an’Email’ program, Getresponse is more affordable than many of its key competitors (in certain situations, significantly so) whilst supplying just as much, if not more functionality as them.
The discounts you receive when paying upfront for one or two years of service are extremely generous – you’ll be hard pressed to find comparable reductions in prices from key opponents.
Its webinar functionality is a USP – something which isn’t offered by any similar products.
Its own reporting and comprehensive split testing features are strong.
Getresponse is clear regarding deliverability rates, publishing characters on its site and supplying deliverability data for individual e-newsletters you send.
It provides an extremely flexible approach to data segmentation – more flexible than many competing products.
It allows you to add subscribers to a mailing list on either a single-opt in and also a dual opt-in basis.
It sends responsive emails and permits you to preview smartphone versions of your e-newsletters very readily.
It includes a useful landing page creator – but keep in mind that you need to be on a more expensive strategy to get the fully functional version of the.
You are able to try all of its features free for 30 days without needing to input credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing emails may be a little bit on the side.
The data capture forms provided are not responsive and you can not control when and in which they’re displayed on your website.
CRM functionality needs to be improved considerably before it could be considered a replacement for a standalone CRM merchandise.
There is a limited selection of RSS-to-HTML e-newsletter templates provided.
You can just use’web-safe’ fonts from e-newsletters, which may make the templates look marginally less slick than those provided by competing products.
The pricing arrangement is a bit confusing, with users having to pay something of a superior to access the landing page creator tool.
The free trial limits the amount of readers you can send messages into 1000.
The landing page addition doesn’t allow you to perform A/B evaluations, meaning that so as to gain this functionality you’re forced to use a more expensive program than you might like.
DKIM authentication is only available on the more expensive’Max’ plans.
No telephone support is provided. Email Marketing Software With Landing Pages