Description of Getresponse Email Marketing Software Warrior Forum
Getresponse is primarily an email Advertising app Which Allows you to: Email Marketing Software Warrior Forum
Import and host a mailing list and also catch data on it
create newsletters which could be delivered to the subscribers on your mailing list
automate your mails to subscribers via utilization of’autoresponders’
view and analyse data linked to your email marketing campaigns — open rate, click through, forwards etc..
Lately however, Getresponse’s attribute set has evolved quite a bit, to the point at which it is getting more of an’all-in-one’ marketing alternative.
In addition to email marketing, it also supplies training hosting, landing pages, and some CRM (client relationship management) functionality.
We’ll discuss all these features in depth below, but first, let us look at pricing.
Getresponse’s attribute set is possibly among the most comprehensive on the market.
Not only does it provide all the crucial stuff you would expect from an email marketing platform – record hosting, templates, autoresponders, analytics and so on, but as mentioned above, it’s recently been expanding the attribute set to the point at which it is morphing into an all-in-one / CRM-style marketing platform.
The inquiry is whether Getresponse is a jack of all trades and master of not – let us drill down to the crucial features to learn.
Up until quite recently Getresponse support was amongst the most comprehensive available for email marketing tools: the firm offered phone service alongside live chat support, email service and various online tutorials / resources.
Sadly, the phone service has now been discontinued. Instead you’ll need to use live chat (24/7) or email support. To be fair, most similar e-marketing platform providers only offer you both of these stations – if telephone support is a deal-breaker for you you may want to consider Aweber, which nonetheless supplies it (you can read our Aweber review ).
In terms of the caliber of Getresponse support, I’ve not had to use it very frequently (a fantastic thing) but once I have I’ve found it for a small mixed bag (less of a fantastic thing). Some of the live chat service I’ve received has been excellent, and I haven’t needed to wait too long to talk to an agent; the email support less so.
Some of the comments I have from our readers does suggest that there do need to be improvements made in terms of the quality of service Getresponse offer. Much like a number of these types of businesses, I expect it boils down to who you get on the day. Email Marketing Software Warrior Forum
Getresponse offers some very comprehensive reporting and analytics options. You get all the Fundamentals of course – open speed, click-through, unsubscribe rates and so forth – but in addition to that there are some very nifty features Which Are worth a particular mention, specifically:
‘one-click segmentation’: the option to identify individuals who didn’t engage with an e-newsletter that you sent and set them in a segment of readers which you can then email again using another version of the e-newsletter
‘metrics over time’: you can find out exactly when a lot of your subscribers do it on your mails, and time your future mailouts based on this info
’email ROI’: by incorporating some monitoring code into your post-sales page on your site, you can discover how efficiently (or not!) Your email campaigns are driving sales, and workout your return on investment in electronic mail marketing.
Per-user info – you can click on one of your subscribers and see where they signed up from, where they are found and which emails they have opened previously.
Mailchimp and Aweber provide some similar reporting functionality (especially around sales tracking) however Getresponse’s reporting application is definitely one of most featured on the market (it surely trounces the stats options provided by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, however, in regards to templates, Getresponse arguably drops down a bit.
Unfortunately, the templates supplied out of the box seem a bit dated; they are not as attractive as those offered by Mailchimp or even Campaign Monitor (and I slightly prefer Aweber’s offering here also ).
On the other hand, the templates are extremely tweakable – you can alter fonts, layouts and vision easily enough using the controls supplied; and of course there’s nothing to stop you designing your HTML email template and importing the code for it.
Furthermore, you will find a lot of templates to choose from — around 500 — and they are presented in easy-to-understand categories, so it is generally pretty straightforward to find a good starting point to get a template and edit it until you are happy with the plan.
If you are really not pleased with the templates provided by Getresponse, there is also the option of buying a template from a third party supplier such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is the range of RSS-to-email applications options are not very extensive (only 11 templates are provided – well short of their 700+ available for regular newsletters!) And some of them played a bit for me when I tested them in Outlook (2010). I finally found something that worked for me, but I think that there are definitely some improvements which could be made in this area. Email Marketing Software Warrior Forum
Autoresponders are e-newsletters that are delivered to your readers at intervals depending on you personally — you can set them up so that instantly after somebody signs up to a mailing list, they get a welcome message in your business; a week later they can get a discount deal for a number of your products or services; 3 weeks later they could receive an invitation to accompany you on social networking. And so on.
Getresponse’s autoresponder functionality is a key selling point – it offers one of the most extensive feature sets available.
You can send either time-based or action-based messages; time-based choices comprise cycles such as the illustration above, and also action-based messages may be triggered by user actions or information, such as:
subscriptions to particular lists
changes in contact tastes
completed transactions / targets
changes in consumer data
Lately Getresponse launched a brand new version of their new autoresponder performance, known as’Marketing Automation.’
This permits you to create automation workflows with a drag and drop builder – you basically install an’automation flowchart’ that instructs Getresponse what to do if a user opens a particular deal, clicks on a certain link .
This kind of performance goes far beyond what’s traditionally been on offer from autoresponders, and lets you make an individual journey which can be customised to the nth degree.
To get a fast overview I would suggest having a look at Getresponse’s video overview for Marketing Automation.
It’s important to notice, however, that these more advanced marketing automation features are only available to the pricier programs – the’Pro’ program and up. Email Marketing Software Warrior Forum
Landing page Builder
Online advertising campaigns which make use of landing pages will typically generate far more leads if, rather than simply directing people to some (cluttered!) Site, they point users to appealing’squeeze pages’ containing clear info and a clean, well-designed data capture form.
Getresponse provides something very beneficial in this respect that most of its rivals don’t: a landing page founder (and one that’s mobile-friendly to boot).
Products like Campaign Monitor and Aweber require that you use a third party (and non invasive ) landing page creating tool such as Unbounce or Instapage; Mailchimp recently introduced some landing page performance but it is yet to become as sophisticated at Getresponse’s.
However, unless you’re on a Getresponse’Pro’,’Max’ or’Enterprise’ plan, the Getresponse landing page functionality is fairly limited: you can just create 1 landing page, that could only be displayed 1,000 times a month.
Also, and above all, you can’t use the landing page A/B testing functionality on the cheapest Getresponse plan (whereby the machine shows a sample of your users different versions of your landing page, computes conversion rates, and ultimately rolls out the best performing landing page mechanically ).
If you are serious about landing pages – and they’re certainly a helpful feature – then it is definitely worth looking at one of the costlier Getresponse plans.
You can purchase the Landing Pages attribute as an add-on to get an extra $15 a month, however very frustratingly, although the add-on allows you to show an unlimited amount of landing pages to potential subscribers, it does not consist of A/B testing.
Accordingly, if I had been considering the Getresponse landing page performance, I would not bother with this fairly half-baked add-on: I’d just go for one of the pricier plans (which I guess is exactly what Getresponse would like one to do) .
Getresponse was ahead of its rivals for quite a while using its responsive email layout performance, which automatically adjusts your e-newsletter’s template so that if an individual is reading it onto a mobile device, the design and fonts will be optimized for the device in question.
Most competing products have captured up on this now, and offer responsive email templates, but Getresponse is better than most similar goods as soon as it comes to displaying a responsive record of your e-newsletter – you just hit a’mobile preview’ button to get an instant snapshot of your email looks like on a smartphone (see picture right).
Not only that but you can’flip’ the smartphone preview around, so that you may preview what your email looks like when the screen is employed in either portrait or landscape mode. Email Marketing Software Warrior Forum
Customer Relationship Management
One of the most frustrating aspects of utilizing many well-known CRM tools is that the necessity to export information to CSV and back to your email marketing instrument as a way to perform mailouts (or the necessity to export data from the email marketing tool into your CRM to add leads to it).
So when I saw Getresponse recently introducing a brand new CRM feature into their plans I had been intrigued – that could possibly eliminate all that data exporting and exporting, and keep everything neatly in one area.
Initially I wasn’t that impressed with the Getresponse CRM tool as you could only use it to carry out quite basic jobs: you can create sales pipelines, add contacts to them and monitor activity (mails, phone calls etc.) with those contacts manually.
But recently Getresponse have upped their video game a bit on this particular front. The CRM is now integrated with all of Getresponse’s email marketing functionality and you can add users into a CRM pipeline based on their activity (form completions, email opens, purchases etc.) or activate autoresponders based on the accession of a new contact into a pipeline stage.
An example of how to use this functionality is as follows:
You can add a contact to a particular stage on a revenue pipeline depending on the page of your site that they completed a form on;
you could then send them a automated email tailored to that pipeline period a few days afterwards;
and based on the action they took in regards to that email (clicking on a certain link ) you can automatically move them on another phase of the pipeline and automatically invite them to a webinar.
It’s very smart stuff, and I can’t think of any email advertising product offering such a tight integration between autoresponders and CRM pipelines. For this type of functionality you normally must appear at dedicated — and more costly — CRM products such as Salesforce and Infusionsoft.
But, it’s not all fantastic news on the CRM front — there are a few big things missing out of Getresponse’s CRM attribute set.
The most glaring omission is e mail activity monitoring. Additional CRM packages permit you to bcc a dropbox email address any time you send an email to a lead or customer; doing this keeps a record of the communication from the contact’s history. There’s now no method of doing so with all the Getresponse CRM, nor is there an simple way to send one-to-one mails to leads or customers.
And oddly, when you click on a contact in a bargain pipeline, you can not see their contact action — i.e., the activities they have taken (open, clicks etc.) with regard to previous communications which you have sent to your prospects aren’t displayed. To observe this, you have to go out of the CRM section of Getresponse, hunt for your own contact in the contacts section and click in their details. But guess what? Doing so does not exhibit their history.
Task management is non-existent too: unlike dedicated CRM tools, there’s no way to assign tasks to other group members.
Eventually, adding contacts into your pipeline stage is tough. You need to add contacts to a list , then go to the CRM pipeline, add a bargain and hunt your lists to receive the contact you just added. From a usability point of view this is extremely clunky and time consuming. You should just be able to add a bargain directly to a pipeline and enter the contact details of your lead or customer at that point.
So as things stand, the Getresponse CRM is a bit half-baked. But that said, it is a new feature and the things it can do on the automation side is remarkable. I’m optimistic that this feature gets developed over time since done right, it is possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to sponsor webinars on the platform.
Given that webinars are usually utilized as a lead-generation tactic, the idea of getting your email database and your webinar tool under the same roof is extremely appealing.
The pricing is also very competitive too by comparison to based webinar solutions. By way of example, among the leading webinar services, Gotowebinar, fees $199 per month to sponsor webinars with up to 500 attendees; you can actually do exactly the same (plus a whole lot more) with Getresponse for $165 (as long as your listing size is below 25,000).
With regard to attendee limitations, the Getresponse’Guru’ plan permits you to sponsor a webinar with up to 100 participants; the’Max’ plan’s limit is 500.
You can even buy webinars functionality as an add-on to a cheaper plan: $40 per month buys you a 100 attendees limit, $99 per month buys you a 500 attendees restrict. It’s not clear what your options are if you will need to host bigger scale webinars compared to that however.
Two or Three Getresponse webinar features worth flagging up as being especially useful are:
The very fact Your attendees don’t need to install any software to attend the webinars
one-click list of your webinars
free online storage for playback files
Ultimately webinar performance is potentially a very helpful feature to have sitting in your e-marketing arsenal and its addition as a feature provides Getresponse a very significant edge over its key rivals, particularly when you consider you could link it in using a built-in CRM tool (more about that in a minute ). Email Marketing Software Warrior Forum
The email deliverability rate – the proportion of e-newsletters delivered that successfully hit inboxes – is always an important point to check at when selecting an email marketing instrument.
Not all email advertising suppliers are that forthright about their deliverability prices; however, Getresponse seems pretty open about this, with this to say about it in their website:
At GetResponse we are frequently asked about the quality of our deliverability speed. Since deliverability is dependent upon a number of factors, including the content of your messages, the deliverability rate could vary for each mailing. For all our customers collectively, nevertheless, we are pleased to say our general deliverability rate currently stands at 99%.
Clearly you’re going to have to take the company’s term for this, but supposing it is accurate, it is a fantastic speed and inspires confidence that the huge majority of emails you send using Getresponse will reach their receivers.
What’s more, Getresponse really provides you the deliverability rate of every message in your email analytics – that is something that I have not struck on competing products’ metrics. A thumbs up for this.
I do have to pull Getresponse on something relating to deliverability however: to guarantee a high deliverability speed, it is advisable to use a platform called DKIM email authentication. You can use DKIM using Getresponse – but just on the costlier Getresponse’Max’ programs.
Though I have not encountered any deliverability problems using the cheaper plans, competing products do not make you invest in a more expensive plan to avail of the feature — it’d be useful to see Getresponse being more generous here.
There are two approaches you can employ to add subscribers to a mailing list: having a’only opt-in’ or even a’double opt-in’ process.
If you utilize a single opt-in procedure, the person registering to your mailing list is added to a mailing list the minute they hit the submit button on your sign up form.
With a double opt-in process, the individual registering to your record is sent an email containing a confirmation link that s/he have to click before being subscribed.
The main benefit of a single sampling procedure is that it makes it really easy for users to subscribe to a mailing list; additionally, it generally increases conversion speed and so the number of readers on your list. A double opt-in process is best for verifying the folks subscribing to your list are using actual email addresses and contributes to cleaner data and more accurate stats (because open rates etc. are calculated according to a list containing just real email addresses).
The good news here is that Getresponse permits you to make use of either opt-in approach – this isn’t the case with all competing goods. Thus a thumbs up for Getresponse for being flexible about this.
You are probably thinking that this sounds pretty fine — but to be honest, I think there’s a lot of room for improvement with regard to Getresponse form templates.
To begin with, they are not responsive (i.e.they won’t resize themselves automatically to suit the device they’re being watched on).
Additionally, no controllers are offered by Getresponse to change forms on or off on specific devices or individual pages of your site. At the light of Google’s brand new strategy to pop-ups (where websites can take a hit in search results if they display’intrusive interstitials’ on mobile devices) this really is a small concern.
To get around this, I generally avoid using Getresponse form templates, and make do using HTML embeded forms that I style myself, and also for popups I link my Getresponse into a growth-hacking instrument called Sumo (this allows me to switch pop-ups off for mobile users, in addition to display forms exactly as I’d love to and on the pages I need ). Email Marketing Software Warrior Forum
Overall, Getresponse is really straightforward to use. It’s certainly easy enough to perform all the basics: import contacts, create campaigns, setup autoresponders and check numbers and the interface is really intuitive and clean.
In terms of how it stacks up against its competitors in this regard, I would argue that Campaign Monitor is a little bit more user friendly, and Mailchimp has a slicker user interface (although one that makes finding certain functionality just a bit tricky at times).
1 area I feel that could be significantly better in the user-friendliness standpoint is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide an extremely flexible way to make blocks of articles and move them about an e-newsletter, in practice it is fairly clunky to use and can cause accidental deletion of material, or positioning of it in the wrong portion of the e-newsletter.
If you can get your head about it, and practice using it a bit, it will make for a helpful instrument – it’s just that the execution of it could be rather better.
Additionally, as described above, the CRM tool could be better from a usability point of view — adding contacts to deals can be unnecessarily difficult.
The 30-day complimentary trial that Getresponse provides is fully functional and the free trial is not contingent upon supplying credit card information.
This helps you avoid that annoying”oops I forgot I signed up for this particular trial and today I’m getting charged for a product that I don’t use” scenario.
The only down side to the free trial is that it restricts the amount of subscribers it is possible to send to to 1000. It would be good if this could be raised a little, as it would help potential users try out the tool in more’real-world’ situations.
There are 3 main types of Getresponse pricing strategy -‘Email’,’Pro’ and’Max’ — and inside each of these, many additional kinds of plan to pick from (all based on record size).
As much as 1,000 subscribers: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there’s an”Enterprise” program for consumers that our lists transcend 100,000 email addresses: that begins at $1199, using accurate pricing based on requirements (if you’re considering the”Enterprise” program, you will need to contact Getresponse to schedule a demo, outline your requirements and share pricing).
Substantial discounts are available if you pay upfront for 12 or 24 weeks of service (18% and 30% respectively) — those are considerably more generous than many competing platforms. Email Marketing Software Warrior Forum
Distinctions of Each Plan
Each of the Getresponse plans cover the important basics — key characteristics include:
The ability to import, grow and host an email database
a wide Assortment of templates
responsive email designs
RSS / site to-email performance
comprehensive segmentation alternatives
societal sharing programs
There are a number of differences between the’Email’,’Guru’ and’Max’ plans but for me the key ones are:
CRM – Getresponse provides a customer relationship manager tool on its’Guru’ plans up
landing pages – you can only avail of all landing pages that allow split testing and unlimited views if you’re on a’Pro’ program or greater
Webinars – this functionality is not accessible whatsoever on the’Email’ strategy and the amount of webinar attendees is restricted for the’Guru’ and’Max’ programs at 100, 500 respectively (it is unclear what the limitation is on the’Enterprise’ program ).
Users – you can have just one user account on the’Email’ program; by comparison you receive 3 on’Pro’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you’re happy to use one of the entry-level’Email’ programs, the pay-per-month Getresponse plans are on the whole cheaper than those provided by many of its key competitors, especially in case you have a fairly large number of email addresses onto your own database.
By way of instance, in case you’ve got a mailing list comprising between 9,000 and 10,000 records that you want to send an infinite number of emails per month to, then you’ll find that hosting it with Getresponse costs $65 per month.
$4 per month more affordable than with Aweber
$10 cheaper per month than Mailchimp
$84 per month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure is dependent not just the amount of email addresses in your database but on the number of emails you send per month also. If you’re happy to set a limit on the amount of mails delivered via Campaign Monitor (in the case above, to 50k emails), you can expect to pay a monthly fee of $89, still considerably higher than Getresponse’s.
The only well-known service I can think of that comes in considerably cheaper is Mad Mimi, which costs $42 per month to host up to 10,000 email addresses (note however that the performance provided by Mad Mimi is nowhere near as extensive as Getresponse’s or indeed another products mentioned previously ).
Additionally, it is worth pointing out that Mailchimp offers narrower pricing bands, meaning that based on the size of your listing, it might sometimes be a slightly cheaper option than Getresponse.
In the database end of things, Getresponse’s pricing is really competitive too – you can sponsor a database comprising 1,000 email addresses for $15 a month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee to get a 1,000 recording database is exactly the like Getresponse’s; and Mad Mimi provides a marginally cheaper, if less functional offering for $12 per month.
Two final things to be Conscious of on the pricing front:
Some competing providers — especially Mailchimp – offer free accounts for users with a small number of records (but these don’t supply the full range of features that you get on a paid plan).
As mentioned earlier, if you are ready to pay upfront for 1 or two years, you can avail of significant discounts the other competitors don’t yet supply.
So the bottom line is that Getresponse is pretty competitive in the pricing department. However, what about attributes? Email Marketing Software Warrior Forum
Getresponse represents one of the more cost-effective tactics to host and communicate with an email .
It is also one of the most intriguing products of its kind – in that it provides email marketing, landing pages, CRM and webinars all under one roof. It is hard to think of any rival product that delivers this’all round’ proposal, and it’s what continues to convince us to use it to Style Factory’s email marketing.
Some developments to Getresponse do need to be made however, particularly where the email programmer is concerned – its own drag and drop interface is more fiddly and not as responsive than it should be. A good deal of improvements could be made to the data capture types also, especially for users wanting to exhibit them on mobile devices.
And from what I gather from reader opinions, there are developments which could be made into the service offering.
Overall though I rate Getresponse very tremendously – you receive considerable bang for your buck with this product.
Here are a Couple of pros and cons of using Getresponse overall:
Advantages of Getresponse
Superb marketing automation choices.
The CRM performance integrates neatly with Getresponse’s email automation functionality.
So long as you’re pleased to utilize an’Email’ plan, Getresponse is cheaper than many of its key competitors (in some situations, significantly so) whilst offering just as much, if not more performance as them.
The discounts you get when paying upfront for a couple of years of support are extremely generous – you’ll be hard pushed to find comparable reductions in costs from key competitors.
Its webinar functionality is a USP – something which is not offered by any similar products.
Its reporting and comprehensive split testing features are powerful.
Getresponse is transparent regarding deliverability rates, publishing characters on its own site and providing deliverability statistics for person e-newsletters that you send.
It provides a very flexible approach to data segmentation – more elastic than many competing goods.
It allows you to add subscribers to a mailing list on both a single-opt in and a dual opt-in basis.
It sends emails that are reactive and allows you to preview smartphone versions of your e-newsletters very readily.
It includes a helpful landing page founder – but bear in mind you need to be on a more expensive strategy to get the fully operational version of the.
You are able to try out all its features free for 30 days without needing to enter credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing mails may be a little bit on the side.
The data capture forms provided aren’t responsive and you can’t control when and in which they’re displayed on your site.
CRM performance needs to be improved considerably before it could be considered a substitute for a standalone CRM product.
There is a limited selection of RSS-to-HTML e-newsletter templates provided.
You can only use’web-safe’ fonts in e-newsletters, which can make the templates seem slightly less slick than those supplied by competing goods.
The pricing structure is a little perplexing, with customers having to cover something of a premium to access the landing page creator tool.
The free trial limits the number of readers you can send messages into 1000.
The landing page addition doesn’t allow you to perform A/B tests, meaning that so as to gain this functionality you are forced to use a more expensive plan than you may like.
DKIM authentication is only on the more expensive’Max’ plans.
No telephone service is provided. Email Marketing Software Warrior Forum