Description of Getresponse Email Marketing Software Tools
Getresponse is primarily an email marketing program Which Allows you to: Email Marketing Software Tools
Import and host a mailing list and also capture data on it
create newsletters which could be sent to the subscribers in your mailing list
automate your mails to subscribers via utilization of’autoresponders’
view and analyse statistics linked to your email marketing campaigns — open rate, click through, forward etc..
Recently however, Getresponse’s feature set has developed quite a bit, to the point at which it is getting more of an’all-purpose’ marketing alternative.
Besides email advertising, it also supplies training hosting, landing pages, and some CRM (client relationship management) functionality.
We are going to discuss all these attributes in depth below, but first, let’s look in pricing.
Getresponse’s attribute set is arguably among the most comprehensive out there.
Not only does it provide all the key stuff you would expect from an email advertising platform – record templates, hosting, autoresponders, analytics and so forth, but as mentioned above, it’s been expanding the feature set to the point where it’s morphing into an all-in-one / CRM-style advertising and marketing platform.
The inquiry is if Getresponse is a jack of all trades and master of none – let us drill down into the crucial qualities to find out.
Up until quite recently Getresponse service was one of the most comprehensive available for email marketing tools: the firm offered phone support alongside live chat support, email service and assorted online tutorials / resources.
Sadly, the phone support has now been discontinued. Instead you’ll have to use live chat (24/7) or email service. To be honest, many similar e-marketing platform suppliers only offer both of these channels – if telephone service is a deal-breaker for you you may wish to consider Aweber, which nonetheless supplies it (you can read our Aweber review ).
In terms of the quality of Getresponse support, I’ve never needed to use it quite frequently (a good thing) but when I have I’ve found it to be a small mixed bag (less of a good thing). A number of the live chat service I’ve received has been outstanding, and I have not needed to wait too much time to chat with an agent; the email support less so.
Some of the feedback I have from our readers will indicate that there do have to be improvements made concerning the quality of service Getresponse offer. As with a number of these kinds of companies, I anticipate it often boils down to that you get daily. Email Marketing Software Tools
Getresponse provides some very comprehensive analytics and reporting choices. You get all the basics of course – open rate, click-through, unsubscribe Prices and so forth – but in addition to that there are some very nifty features that are worth a particular mention, specifically:
‘one-click segmentation’: the option to identify individuals who did not participate with an e-newsletter that you sent and put them in a section of readers that you can then email again using a different version of the e-newsletter
‘metrics over time’: you can discover just when most of your readers take action in your emails, and time your prospective mailouts according to this info
’email ROI’: by adding some monitoring code into your post-sales webpage on your website, you can discover how efficiently (or not!) Your email campaigns are driving sales, and workout your return on investment in electronic mail marketing.
Per-user info – you could click one of your subscribers and see in which they signed from, where they’re found and which emails they have opened in the past.
Mailchimp and Aweber offer some comparable reporting functionality (particularly around sales tracking) but Getresponse’s reporting application is decidedly one of most featured on the market (it surely trounces the stats choices offered by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, but in regards to templates, Getresponse arguably drops down a bit.
Regrettably, the templates supplied from the box seem a bit dated; they are not as attractive as those offered by Mailchimp or even Campaign Monitor (and that I slightly prefer Aweber’s offering here also ).
On the other hand, the templates are very tweakable – you can change fonts, layouts and imagery easily enough using the controls supplied; and naturally there’s nothing to prevent you designing your own HTML email template and importing the code for it.
Additionally, you will find tons of templates to choose from — over 500 — and they are introduced in easy-to-understand categories, therefore it’s generally pretty straightforward to find a good starting point for a template and then edit it until you are delighted with the plan.
If you are really not pleased with the templates provided by Getresponse, there is also the option of purchasing a template from a third party supplier such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is that the assortment of RSS-to-email software options aren’t very extensive (just 11 templates are provided – well short of the 700+ accessible for routine newsletters!) And a few of them played up a bit for me when I tested them (2010). I finally found something that worked for me, but I think there are definitely a few improvements which could be created in this area. Email Marketing Software Tools
Autoresponders are e-newsletters which are sent to your readers at intervals depending on you — you can put them up so that instantly after someone signals up to a mailing list, they get a welcome message from the business; a week later they could get a discount deal for a number of your goods or services; three months after they could obtain an invitation to accompany you on social networking. And so on.
Getresponse’s autoresponder functionality is an integral selling point – it provides among the most extensive feature sets available.
You can send either time-based or action-based messages; time-based options comprise cycles like the illustration above, and action-based messages may be triggered by user actions or advice, for example:
subscriptions to certain lists
changes connected preferences
finished transactions / targets
changes in user data
Recently Getresponse launched a brand new version of their new autoresponder performance, known as’Marketing Automation.’
This permits you to make automation workflows with a drag and drop builder – you basically install an’automation flowchart’ that educates Getresponse what to do if a user opens a specific offer, clicks on a specific link .
This type of functionality goes way beyond what’s traditionally been on offer from autoresponders, and lets you create a user travel that can be customised to the nth level.
For a fast overview I would suggest taking a look at Getresponse’s video review for Marketing Automation.
It is important to notice, however, that these more innovative marketing automation features are only available on the more expensive programs – the’Pro’ plan and up. Email Marketing Software Tools
Landing page Builder
Online advertising campaigns that make use of landing pages will typically create far more leads if, instead of simply directing people to a (cluttered!) Site, they tip users to attractive’squeeze pages’ comprising clear info and a clean, well-designed data capture type.
Getresponse provides something very useful in this respect that the majority of its competitors don’t: a landing page founder (and one that is mobile-friendly to boot).
Products like Campaign Monitor and Aweber ask that you make use of a third party (and non invasive ) landing page generating tool like Unbounce or Instapage; Mailchimp recently introduced a landing page functionality but it is yet to become as sophisticated at Getresponse’s.
However, unless you are on a Getresponse’Pro’,’Max’ or’Enterprise’ program, the Getresponse landing page performance is fairly limited: you can just create one landing page, which can simply be displayed 1,000 times a month.
Also, and very importantly, you can’t use the landing page A/B testing functionality on the least expensive Getresponse program (whereby the machine indicates a sample of your customers different variations of your landing page, calculates conversion speeds, and ultimately rolls out the top performing landing page automatically).
If you’re serious about landing pages – plus they’re unquestionably a helpful feature – then it’s definitely worth looking at one of the more expensive Getresponse plans.
You may buy the Landing Pages attribute as an add-on for an extra $15 a month, however quite frustratingly, even though the add-on allows you to display an infinite amount of landing pages to potential subscribers, it doesn’t consist of A/B testing.
Therefore, if I had been interested in the Getresponse landing page functionality, I wouldn’t bother with this fairly half-baked add-on: I would just go for a few of the pricier plans (which I suppose is exactly what Getresponse want you to do!) .
Getresponse was ahead of its rivals for quite a while with its responsive email layout functionality, which automatically corrects your e-newsletter’s template so that if a user is reading it on a mobile device, the layout and fonts will be optimized for the device in question.
Most competing products have caught up on this today, and extend responsive email templates, but Getresponse is better than many similar products as soon as it comes to displaying a responsive record of your e-newsletter – you simply hit a’cellphone preview’ button to get an instant snapshot of what your email looks like on a smartphone (see image right).
Not only this but you can’reverse’ the smartphone trailer around, so you can preview what your email looks like when the display is employed in either portrait or landscape mode. Email Marketing Software Tools
Customer Relationship Management
One of the most frustrating aspects of using many well-known CRM tools is the necessity to export data to CSV and back to your email marketing instrument in order to do mailouts (or the necessity to export info from the email marketing tool in your CRM to include leads to it).
So when I saw Getresponse recently introducing a new CRM attribute into their plans I was intrigued – this could possibly do away with all that info exporting and importing, and keep everything neatly in 1 area.
Initially I was not that impressed with the Getresponse CRM tool as you can only use it in order to perform quite basic jobs: you can create sales pipelines, add contacts to them and track activity (emails, telephone calls etc.) with these contacts manually.
But lately Getresponse have upped their video game somewhat on this particular front. The CRM is currently integrated with all Getresponse’s email marketing operation and you can add users into a CRM pipeline according to their activity (form completions, email opens, purchases etc.) or trigger autoresponders based on the accession of a new contact into a pipeline stage.
An example of how to use this functionality would be as follows:
It is possible to add a contact to a specific stage on a sales pipeline based on the page of your site that they finished a form ;
you could then send them a automated email tailored to this pipeline stage a few days afterwards;
and based on the actions they took with regard to that email (clicking on a certain link ) you could automatically move them on another phase of the pipeline and automatically invite them to a webinar.
It’s very smart stuff, and I can not think of any similar email advertising product offering such a tight integration between autoresponders and CRM pipelines. For this type of performance you normally need to look at committed — and more costly — CRM products such as Salesforce and Infusionsoft.
However, it is not all fantastic news about the CRM front there are a few big things missing from Getresponse’s CRM attribute collection.
The most glaring omission is email activity tracking. Other CRM packages allow you to bcc a dropbox email address whenever you send an email to some lead or client; doing this keeps a list of the communication from the contact’s history. There is currently no way of doing so together with all the Getresponse CRM, nor is there an easy way to send one-to-one mails to leads or customers.
And strangely, if you click a contact in a bargain pipeline, you can’t see their contact action — i.e., the activities they’ve taken (open, clicks etc.) with regard to previous communications which you’ve delivered to your leads are not displayed. To observe this, you need to go out of the CRM part of Getresponse, hunt for your own contact in the contacts section and click in their details. But guess what? Doing so does not display their history.
Task management is non-existent too: unlike dedicated CRM tools, there’s no way to assign tasks to other team members.
Finally, adding contacts into your pipeline stage is difficult. You have to add contacts to a list first, then go to the CRM pipeline, include a bargain and search your lists for the contact you just added. From a usability point of view this is very clunky and time consuming. You should just be able to add a deal directly to a pipeline and then input the contact details of your lead or client at that point.
So as things stand, the Getresponse CRM is a bit half-baked. However, it is a new feature and the stuff it can perform on the automation side is remarkable. I am optimistic that this feature becomes developed over time since done right, it’s potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to sponsor webinars on the stage.
Given that webinars are usually used as a lead-generation tactic, the idea of getting your email database and your webinar tool under precisely the exact same roof is very attractive.
The pricing is also very competitive too by comparison to based webinar solutions. By way of instance, among the leading webinar services, Gotowebinar, fees $199 a month to sponsor webinars with as much as 500 attendees; you can actually do the same (and a whole lot more) with Getresponse for $165 (so long as your listing size is under 25,000).
With regard to attendee limits, the Getresponse’Pro’ plan permits you to host a webinar with up to 100 participants; the’Max’ plan’s cap is 500.
You might even buy webinars performance as a add on to a cheaper plan: $40 per month buys you a 100 attendees limitation, $99 a month buys you a 500 attendees limit. It’s not clear what your options are if you need to host larger scale distributions than that however.
A couple of Getresponse webinar features worth flagging up as being particularly useful are:
The fact that your attendees don’t need to install any software to attend the webinars
one-click list of your webinars
free online storage for playback documents
Ultimately webinar functionality is potentially a very helpful feature to have sitting in your e-marketing arsenal and its addition as a characteristic provides Getresponse a very significant advantage over its key rivals, particularly once you consider that you can connect it in using a built in CRM tool (more on that in a moment). Email Marketing Software Tools
The email deliverability rate – the percentage of e-newsletters sent that successfully hit inboxes – is always an important point to check at when choosing an email marketing tool.
Not all email marketing suppliers are that forthright about their deliverability prices; however, Getresponse seems pretty open about this, with this to say about it in their own website:
At GetResponse we’re often asked about the quality of our deliverability speed. Because deliverability is dependent upon many things, including the content of your messages, the deliverability rate may vary for each mailing. For our customers jointly, however, we are pleased to say our general deliverability rate now stands at 99%.
Clearly you are going to need to take the organization’s term for this, but assuming it is accurate, it is a good rate and inspires confidence that the huge majority of emails you send using Getresponse will achieve their receivers.
What’s more, Getresponse actually provides you the deliverability rate of every message on your email analytics – this is something I haven’t struck on competing goods’ metrics. A thumbs up for this.
I really do need to pull Getresponse on one thing concerning deliverability however: to guarantee a high deliverability rate, it is advisable to use a system named DKIM email authentication. You are able to use DKIM using Getresponse – but only on the costlier Getresponse’Max’ programs.
Though I’ve not struck any deliverability difficulties utilizing the cheaper plans, competing goods do not force you to invest in a more expensive plan to avail of the feature — it would be useful to see Getresponse being more generous here.
There are two methods you can use to add subscribers to a mailing list: using a’only opt-in’ or even a’double opt-in’ process.
If you utilize a single opt-in procedure, the person registering to your own mailing list is added to a mailing list the minute they hit the submit button on your sign up form.
Using a double opt-in procedure, the individual signing up to your record is sent an email containing a confirmation link that s/he must click before being subscribed.
The most important advantage of a single sampling procedure is that it makes it really easy for users to subscribe to your mailing list; it also generally increases conversion rate and so the amount of subscribers on your record. A dual opt-in process is better for verifying that the folks subscribing to a record are using actual email addresses and leads to cleaner information and more precise stats (because receptive rates etc. ) are calculated based on a list comprising just email addresses).
Now, the fantastic news here is that Getresponse permits you to take advantage of either opt-in approach – this isn’t the case with all competing products. Thus a thumbs up for Getresponse to be flexible on this.
You are probably thinking that all this sounds quite fine — but to tell the truth, I think there is a lot of room for advancement with regard to Getresponse form templates.
For a start, they are not responsive (i.e.they won’t resize themselves automatically to suit the device they’re being viewed on).
Furthermore, no controls are provided by Getresponse to change forms on or off on particular devices or pages of your site. At the light of Google’s new approach to pop-ups (where websites can take a hit in search results if they exhibit’intrusive interstitials’ on cellular devices) this really is a bit of a concern.
To get around this, I generally avoid using Getresponse form templates, and make do with HTML embeded forms which I design myself, and for popups I connect my Getresponse into some growth-hacking tool named Sumo (this allows me to change pop-ups off for cellular users, in addition to display forms exactly as I’d like to and onto the webpages I need ). Email Marketing Software Tools
On the whole, Getresponse is really simple to use. It’s certainly easy enough to perform all of the basics: import contacts, create campaigns, setup autoresponders and check numbers and the interface is pretty intuitive and clean.
With regards to how it stacks up against its rivals in this respect, I’d argue that Campaign Monitor is a little bit more user friendly, and Mailchimp includes a slicker user interface (though one that makes locating certain performance just a little bit tricky at times).
1 place I think that could be significantly better in the user-friendliness standpoint is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide a very flexible approach to make blocks of content and transfer them around an e-newsletter, in practice it is quite clunky to use and may lead to accidental deletion of content, or positioning of it at the incorrect part of the e-newsletter.
If you can get your head about it, and practice using it a bit, it does make for a helpful instrument – it’s just that the implementation of it could be somewhat better.
Also, as described above, the CRM instrument could be better from a usability point of view — adding contacts to deals can be unnecessarily difficult.
The 30-day free trial that Getresponse supplies is fully operational and the free trial is not contingent upon supplying credit card information.
This makes it possible to avoid that annoying”oops I forgot I signed up for that trial and now I’m getting charged for a product that I don’t use” scenario.
The only down side to the free trial is that it limits the number of readers you can send to 1000. It would be good if this could be raised a bit, as it might help prospective users try out the tool in more’real-world’ situations.
There are three chief types of Getresponse pricing strategy -‘Email’,’Guru’ and’Max’ — and inside each of these, many additional types of strategy to choose from (all based on record size).
As much as 1,000 subscribers: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there is an”Enterprise” program for consumers whose lists exceed 100,000 email addresses: that starts at $1199, using exact pricing based on prerequisites (if you’re considering the”Enterprise” plan, you’ll want to contact Getresponse to schedule a demo, outline your requirements and discuss pricing).
Significant discounts are available if you pay upfront for 12 or 24 weeks of service (18% and 30% respectively) — these are much more generous than most competing platforms. Email Marketing Software Tools
Distinctions of Every Strategy
Each of the Getresponse plans cover the important basics — key features include:
The capacity to import, develop and host an email database
a wide Assortment of templates
responsive email layouts
RSS / site to-email performance
comprehensive segmentation options
societal sharing programs
There are a number of differences between the’Email’,’Pro’ and’Max’ plans but for me the main ones are:
CRM – Getresponse provides a client relationship manager tool on its own’Pro’ plans up
Landing pages – you can only avail of landing pages which allow split testing and unlimited views if you are on a’Pro’ plan or greater
Webinars – that functionality isn’t accessible at all on the’Email’ strategy and the number of webinar attendees is restricted for the’Pro’ and’Max’ plans at 100, 500 respectively (it’s uncertain what the limit is about the’Enterprise’ plan).
Users – you can have just one user account on the’Email’ program; by contrast you receive 3 on’Pro’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you’re happy to use one of those entry-level’Email’ programs, the pay-per-month Getresponse programs are on the whole more affordable than those provided by many of its key competitors, especially in case you’ve got a reasonably high number of email addresses on your own database.
By way of example, if you’ve got a mailing list comprising between 9,000 and 10,000 documents that you want to send an unlimited number of mails per month to, then you’ll find that hosting it with Getresponse costs $65 per month.
$4 a month more affordable than with Aweber
$10 cheaper per month than Mailchimp
$84 a month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure depends not just the amount of email addresses in your database however on the number of emails you send per month also. If you are delighted to limit the number of mails sent via Campaign Monitor (from the case above, to 50k emails), you can expect to pay a monthly charge of $89, still considerably greater than Getresponse’s.
The sole well-known service I can think of that comes from considerably more affordable is Mad Mimi, which charges $42 a month to host up to 10,000 email addresses (note however that the performance provided by Mad Mimi is nowhere near as broad as Getresponse’s or indeed the other products mentioned above).
Additionally, it is worth pointing out that Mailchimp offers thinner pricing bands, meaning that depending on the size of your list, it may sometimes be a slightly cheaper alternative than Getresponse.
In the smaller database end of things, Getresponse’s pricing is really competitive too – you can sponsor a database comprising 1,000 email addresses for $15 a month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee for a 1,000 recording database is exactly the like Getresponse’s; and Mad Mimi supplies a slightly cheaper, if much less functional offering for $12 per month.
Two final things to be Conscious of about the pricing :
Some competing providers — notably Mailchimp – offer free accounts for users that have a few records (but these do not supply the full assortment of features that you get on a paid plan).
As mentioned before, if you are ready to pay upfront for 1 or two years, you can avail of substantial discounts that the other competitors don’t yet supply.
So the bottom line is that Getresponse is pretty competitive in the pricing department. However, what about features? Email Marketing Software Tools
Getresponse represents among the more cost-effective tactics to host and communicate using an email .
It is also among the most intriguing products of its type – because it provides email marketing, landing pages, CRM and webinars all under a single roof. It is difficult to think of any competing product that offers this’all around’ proposal, and it’s what continues to convince us to utilize it for Style Factory’s email marketing.
Some improvements to Getresponse do need to be made nonetheless, particularly where the email designer is concerned – its drag and drop interface is more fiddly and less responsive than it should be. A good deal of improvements could be made into the data capture types too, especially for consumers wishing to exhibit them on mobile devices.
And from what I gather from reader opinions, there are improvements that could be made into the support offering.
Overall though I rate Getresponse very tremendously – you receive considerable bang for your buck with this product.
Listed below are a Couple of pros and cons of utilizing Getresponse overall:
Advantages of Getresponse
Superb marketing automation choices.
The CRM functionality integrates neatly with Getresponse’s email automation operation.
Provided that you are pleased to utilize an’Email’ program, Getresponse is more affordable than most of its key competitors (in certain situations, significantly so) whilst offering as much, or even more performance as them.
The discounts you receive when paying for one or two decades of service are extremely generous – you’ll be hard pushed to find comparable reductions in prices from key competitors.
Its webinar functionality is a USP – something that isn’t provided by any products that are similar.
Its own reporting and thorough split testing features are powerful.
Getresponse is clear about deliverability rates, publishing figures on its own site and supplying deliverability data for individual e-newsletters that you send.
It provides an extremely flexible approach to information segmentation – more elastic than many competing products.
It permits you to add subscribers to a mailing list on either a single-opt in and a dual opt-in basis.
It transmits responsive emails and permits you to preview smartphone versions of your e-newsletters really easily.
It includes a helpful landing page creator – but keep in mind that you have to be on a more expensive strategy to get the fully operational version of this.
You can test all of its features free for 30 days without needing to enter credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing emails may be a little bit on the fiddly side.
The information capture forms supplied are not responsive and you can not control when and where they are displayed on your site.
CRM performance has to be improved substantially before it can be thought of as a replacement for a standalone CRM product.
There’s a limited range of RSS-to-HTML e-newsletter templates supplied.
You can just use’web-safe’ fonts from e-newsletters, which can make the templates seem marginally less slick than those supplied by competing goods.
The pricing arrangement is a little confusing, with customers having to cover something of a premium to access the landing page creator tool.
The free trial limits the number of readers you can send messages to to 1000.
The landing page add-on does not let you perform A/B tests, meaning that so as to gain this functionality you’re forced to use a more expensive plan than you might like.
DKIM authentication is only on the more expensive’Max’ plans.
No telephone support is provided. Email Marketing Software Tools