Description of Getresponse Email Marketing Software South Africa
Getresponse is primarily an email marketing program Which Allows you to: Email Marketing Software South Africa
Import and host a mailing list and capture data on it
create newsletters which can be sent to the subscribers in your mailing list
automate your emails to subscribers via use of’autoresponders’
perspective and analyse data linked to your email advertising campaigns — open rate, click through, forwards etc..
Recently however, Getresponse’s attribute set has developed quite a bit, to the point at which it is getting more of an’all-in-one’ marketing solution.
In addition to email advertising, it now also provides webinar hosting, landing pages, and a few CRM (customer relationship management) functionality.
We’ll discuss all these features in depth below, but first, let us look in pricing.
Getresponse’s attribute set is arguably among the most comprehensive out there.
Not only does this provide all of the key stuff you would expect from an email advertising platform – record templates, hosting, autoresponders, analytics and so forth, but as mentioned above, it’s recently been expanding the attribute set to the point where it is morphing into an all-in-one / CRM-style marketing platform.
The question is if Getresponse is a jack of all trades and master of none – let us drill down to the crucial qualities to find out.
Up until quite recently Getresponse support was one of the most comprehensive available for email advertising tools: the firm offered phone support together with live chat support, email support and various online tutorials / resources.
Regrettably, the telephone support has now been discontinued. Instead you’ll have to use live chat (24/7) or email service. To be fair, many similar e-marketing platform providers only offer both of these stations – if phone service is a deal-breaker for you you might wish to consider Aweber, which nonetheless provides it (you can read our Aweber review here).
In terms of the quality of Getresponse service, I’ve never needed to use it quite often (a fantastic thing) but when I have I have discovered it for a bit of a mixed bag (less of a fantastic thing). Some of the live chat service I’ve received has been outstanding, and I have not needed to wait too long to chat with an agent; the email service .
Some of the comments I have from our readers will indicate that there do have to be improvements made in terms of the caliber of support Getresponse offer. As with a lot of these types of companies, I expect it boils down to that you get daily. Email Marketing Software South Africa
Getresponse offers some very comprehensive analytics and reporting options. You get all the Fundamentals of track – open rate, click-through, unsubscribe Prices and so on – but also to that there are some very nifty features that are worth a Specific mention, specifically:
‘one-click segmentation’: the choice to identify individuals who didn’t participate with an e-newsletter that you sent and put them in a segment of subscribers which you can then email again with another version of the e-newsletter
‘metrics over time’: you can find out exactly when a lot of your readers take action on your emails, and time your future mailouts according to this information
’email ROI’: by adding some monitoring code to your post-sales webpage on your site, it is possible to discover how efficiently (or not!) Your email campaigns are driving earnings, and work out your return on investment in electronic mail marketing.
Per-user information – you can click on one of your readers and see where they signed from, where they are located and which emails they have opened in the past.
Mailchimp and Aweber provide some similar reporting functionality (particularly around sales tracking) but Getresponse’s reporting application is decidedly one of most featured on the market (it certainly trounces the stats choices provided by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, however, in regards to templates, Getresponse arguably falls down a little.
Unfortunately, the templates supplied out of the box look a bit dated; they aren’t as attractive as the ones offered by Mailchimp or even Campaign Monitor (and that I slightly prefer Aweber’s offering here too).
On the plus side, the templates are extremely tweakable – you can alter fonts, layouts and imagery easily enough with all the controls supplied; and of course there is nothing to prevent you simply designing your HTML email template and importing the code for this.
Additionally, you will find tons of templates to choose from — around 500 — and they are presented in easy-to-understand classes, therefore it is generally pretty simple to locate a good starting point for a template and edit it until you are delighted with the plan.
If you are really unhappy with the templates provided by Getresponse, there is also the choice of buying a template by a third party supplier such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is the range of RSS-to-email software options are not very extensive (just 11 templates are supplied – well short of their 700+ available for routine newsletters!) And a few of them played up a bit for me when I tested them (2010). I eventually found something that worked for me, but I think that there are definitely a few improvements which could be made in this area. Email Marketing Software South Africa
Autoresponders are e-newsletters that are sent to your readers at intervals depending on you personally — you can set them up so that immediately after somebody signals up to your mailing list, they get a welcome message in your business; a week later they could get a discount deal for a number of your products or services; 3 months after they could obtain an invitation to follow you on social media. And so Forth.
Getresponse’s autoresponder functionality is an integral selling point – it offers one of the most extensive feature sets available.
You can send time-based or action-based messages; time-based options include cycles like the example above, and action-based messages may be triggered by user actions or advice, such as:
subscriptions to certain lists
changes connected tastes
finished trades / targets
changes in user data
Lately Getresponse launched a new version of their new autoresponder performance, known as’Marketing Automation.’
This allows you to make automation workflows using a drag and drop builder – you basically set up an’automation flowchart’ that instructs Getresponse what to do when a user opens a particular deal, clicks on a certain link etc..
This type of performance goes way beyond what’s traditionally been on offer from autoresponders, and lets you make an individual travel which may be customised to the nth level.
To get a fast overview I would suggest having a look at Getresponse’s video review for Marketing Automation.
It’s important to note, however, that these more innovative marketing automation features are only available to the more expensive programs – the’Guru’ program and up. Email Marketing Software South Africa
Landing page Builder
Online advertising campaigns which use landing pages will usually generate far more leads in the event, instead of simply directing people to a (cluttered!) Website, they tip users to appealing’squeeze pages’ containing clear info and a tidy, well-designed data capture type.
Getresponse offers something very useful in this regard that the majority of its competitors do not: a landing page creator (and one that is mobile-friendly to boot).
Products such as Campaign Monitor and Aweber ask you to use a third party (and non invasive ) landing page generating tool such as Unbounce or Instapage; Mailchimp recently introduced a landing page functionality but it is yet to become sophisticated at Getresponse’s.
However, unless you’re on a Getresponse’Guru’,’Max’ or’Enterprise’ plan, the Getresponse landing page performance is rather limited: you can just create one landing page, which could simply be displayed 1,000 times a month.
Additionally, and above all, you can’t use the landing page A/B testing performance on the cheapest Getresponse program (whereby the machine shows a sample of your customers different variations of your landing page, computes conversion rates, and ultimately rolls out the best performing landing page automatically).
If you are serious about landing pages – and they’re certainly a helpful feature – then it is definitely worth looking at among the more expensive Getresponse plans.
You can purchase the Landing Pages attribute as an add-on for an additional $15 per month, however quite frustratingly, although the add-on permits you to display an unlimited number of landing pages to potential subscribers, it does not consist of A/B testing.
Therefore, if I had been considering the Getresponse landing page functionality, I wouldn’t bother with this rather half-baked add-on: I’d just go for one of the pricier programs (which I guess is what Getresponse would like you to do) .
Getresponse was before its rivals for quite some time with its responsive email layout functionality, which automatically corrects your e-newsletter’s template so that if a user is reading it onto a mobile device, the layout and fonts will be automatically optimised for the device in question.
Most competing products have caught up on this today, and offer responsive email templates, but Getresponse is better than most similar products when it comes to displaying a responsive preview of your e-newsletter – you just hit a’cellphone preview’ button to get an instant snapshot of your email looks like on a smartphone (see image right).
Not just that but you can’reverse’ the smartphone preview around, so that you may preview what your email looks like when the display is employed in either portrait or landscape style. Email Marketing Software South Africa
Customer Relationship Management
One of the most frustrating aspects of utilizing many well-known CRM tools is the need to export information to CSV and back to your email marketing tool as a way to perform mailouts (or the need to export data from the email marketing tool into your CRM to include leads to it).
So when I saw Getresponse lately introducing a brand new CRM attribute into their plans I was intrigued – that could potentially eliminate all that info exporting and importing, and keep everything neatly in one area.
Initially I wasn’t that impressed with all the Getresponse CRM tool as you could only use it in order to carry out rather basic jobs: you could create sales pipelines, add contacts to them and track activity (emails, telephone calls etc.) with those contacts manually.
But recently Getresponse have upped their video game somewhat on this particular front. The CRM is currently integrated with all of Getresponse’s email marketing functionality and you can add users into a CRM pipeline according to their activity (form completions, email opens, purchases etc.) or activate autoresponders depending on the accession of a new contact into a pipeline phase.
An example of how you could use this operation is as follows:
It is possible to add a contact to a specific stage on a sales pipeline based on the page of your website that they completed a form ;
you can then send a automated email tailored to that pipeline stage a couple of days afterwards;
and dependent on the action they took with regard to that email (clicking on a certain link ) you could automatically move them on another phase of the pipeline and invite invite them to a webinar.
It’s very smart stuff, and I can’t think of any similar email advertising product offering such a tight integration between autoresponders and CRM pipelines. For this type of performance you normally need to look at dedicated — and more costly — CRM products like Salesforce and Infusionsoft.
But, it is not all fantastic news about the CRM front there are a few big things missing from Getresponse’s CRM feature set.
The most glaring omission is email activity monitoring. Other CRM packages permit you to bcc a dropbox email address any time you send an email to a lead or client; doing so keeps a list of this communication from the contact’s history. There’s currently no way of doing this with the Getresponse CRM, nor is there an simple way to send one-to-one mails to prospects or customers.
And strangely, if you click on a contact in a bargain pipeline, you can not see their contact action — i.e., the activities they’ve taken (open, clicks etc.) with regard to previous communications which you have sent to your prospects aren’t displayed. To observe this, you have to go from the CRM part of Getresponse, hunt for your own contact in the contacts section and then click on their details. But guess what? Doing so does not display their history.
Task management is non-existent also: unlike dedicated CRM tools, there’s no way to assign tasks to other group members.
Finally, adding contacts into a pipeline stage is tough. You need to add contacts to a list first, then go to the CRM pipeline, include a deal and hunt your lists to receive the contact you just added. From a usability point of view this is extremely clunky and time consuming. You should just be able to add a deal right to a pipeline and enter the contact details of your guide or client at that point.
So as things stand, the Getresponse CRM is a bit half-baked. But that said, it is a new feature and the stuff it could do on the automation side is remarkable. I’m optimistic that this attribute becomes developed over time since done right, it’s possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to sponsor webinars on the stage.
Given that webinars are usually used as a lead-generation strategy, the notion of getting your email database and your webinar tool under precisely the same roof is extremely appealing.
The pricing is also very aggressive too by comparison to based webinar solutions. By way of example, among the primary webinar services, Gotowebinar, charges $199 per month to host webinars with as much as 500 attendees; you can actually do exactly the same (plus a great deal more) with Getresponse for $165 (as long as your list size is below 25,000).
With regard to attendee limitations, the Getresponse’Pro’ plan permits you to host a webinar with around 100 participants; the’Max’ program’s cap is 500.
You might even buy webinars performance as a add on to a more affordable plan: $40 per month buys you a 100 attendees limit, $99 per month buys you a 500 attendees limit. It’s not clear what your options are if you need to host larger scale distributions compared to that however.
A couple of Getresponse webinar features worth flagging up as being especially useful are:
The fact Your attendees do not have to install any applications to attend the webinars
one-click list of your webinars
free online storage for playback files
Ultimately webinar performance is potentially an extremely useful feature to have sitting on your e-marketing arsenal and its addition as a feature gives Getresponse a very significant edge over its key competitors, particularly once you consider that you can link it in using a built-in CRM tool (more on that in a minute ). Email Marketing Software South Africa
The email deliverability rate – the proportion of e-newsletters delivered that successfully reach inboxes – is obviously an important point to look at when choosing an email marketing tool.
Not all email advertising suppliers are that forthright about their deliverability rates; however, Getresponse seems reasonably open about that, with this to say about it on their own site:
At GetResponse we are frequently asked about the quality of our deliverability rate. Because deliverability depends on many factors, including the content of your messages, the deliverability rate may vary for each mailing. For our customers jointly, nevertheless, we are pleased to say our overall deliverability rate currently stands at 99%.
Obviously you are going to need to choose the organization’s term for this, but supposing it is true, it is a fantastic rate and inspires confidence that the huge majority of emails that you send using Getresponse will achieve their receivers.
What’s more, Getresponse really provides you the deliverability rate of each message in your email analytics – this is something I have not encountered on competing goods’ metrics. A thumbs up for this.
I do need to pull Getresponse on one thing concerning deliverability however: to guarantee a high deliverability rate, it’s a good idea to use a platform named DKIM email authentication. You can use DKIM with Getresponse – but just on the more expensive Getresponse’Max’ programs.
Although I’ve not struck any deliverability difficulties utilizing the less costly plans, competing products do not make you invest in a more expensive strategy to avail of this feature — it’d be useful to see Getresponse becoming more generous here.
There are two methods you can employ to add subscribers to a mailing list: having a’only opt-in’ or even a’double click’ process.
If you use use a single opt-in process, the individual signing up to your mailing list is added to a mailing list the moment they hit the submit button on your sign up form.
Using a double opt-in procedure, the person signing up to your record is sent via an email containing a confirmation link that s/he must click before being subscribed.
The most important benefit of a single sampling procedure is that it makes it really easy for users to sign up for a mailing list; it also generally increases conversion speed and so the number of subscribers on your record. A dual opt-in process is best for verifying that the folks subscribing to a record are using real email addresses and contributes to cleaner information and more precise stats (because receptive rates etc. ) are calculated based on a list comprising only email addresses).
The good news is that Getresponse permits you to take advantage of either opt-in approach – this isn’t true with all competing products. Thus a thumbs up for Getresponse for being flexible about this.
You are probably thinking that this sounds quite fine — but to tell the truth, I think there is a lot of room for improvement with respect to Getresponse kind templates.
To begin with, they are not responsive (i.e., they won’t resize themselves automatically to suit the device they are being viewed on).
Additionally, no controllers are offered by Getresponse to change forms off or on on particular devices or individual pages of your site. At the light of Google’s new strategy to pop-ups (where sites can take a hit in search results if they exhibit’intrusive interstitials’ on cellular devices) this is a small concern.
To get around this, I normally avoid using Getresponse form templates, and make do using HTML embeded forms that I style myself, and for popups I connect my Getresponse to a growth-hacking tool named Sumo (this enables me to switch pop-ups off for cellular users, as well as display forms precisely as I’d like to and on the pages I want). Email Marketing Software South Africa
On the whole, Getresponse is really straightforward to use. It’s certainly easy enough to do all the fundamentals: import contacts, create campaigns, setup autoresponders and check statistics and the interface is really clean and intuitive.
In terms of how it stacks up against its rivals in this regard, I would argue that Campaign Monitor is a little bit more user friendly, and Mailchimp includes a slicker user interface (though one that makes locating certain performance a bit tricky at times).
One place I feel that could be significantly better in the user-friendliness point of view is the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide a very flexible approach to make blocks of content and transfer them about an e-newsletter, in practice it’s quite clunky to use and may lead to accidental deletion of material, or positioning of it at the incorrect portion of the e-newsletter.
If you’re able to get your head about it, and practice using it a little bit, it will make for a helpful instrument – it’s only that the execution of it might be rather better.
Additionally, as described above, the CRM instrument might be better from a usability point of view adding contacts to deals can be unnecessarily difficult.
The 30-day complimentary trial which Getresponse supplies is fully operational and the free trial is not contingent upon providing credit card details.
This makes it possible to avoid that annoying”oops I forgot I signed up for this particular trial and now I’m getting charged for a commodity that I don’t use” scenario.
The only down side to this free trial is the fact that it restricts the number of subscribers you can send to 1000. It would be good if this could be raised a bit, as it might help prospective users try out the tool in more’real-world’ situations.
There are 3 chief sorts of Getresponse pricing plan -‘Email’,’Guru’ and’Max’ — and inside each of these, many additional types of plan to pick from (all based on record size).
Up to 1,000 subscribers: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there’s an”Enterprise” plan for consumers that our lists exceed 100,000 email addresses: that begins at $1199, with exact pricing based on prerequisites (if you’re considering the”Enterprise” plan, you will need to contact Getresponse to schedule a presentation, outline your requirements and share pricing).
Significant discounts are available if you pay upfront for 12 or 24 weeks of service (18% and 30% respectively) — these are much more generous than most competing platforms. Email Marketing Software South Africa
Distinctions of Each Plan
All the Getresponse plans cover the important basics — key features include:
The capacity to export, develop and host an email database
a wide range of templates
responsive email designs
RSS / blog to-email functionality
comprehensive segmentation options
social sharing programs
There are a number of differences between the’Email’,’Guru’ and’Max’ plans but for me the key ones are:
CRM – Getresponse provides a customer relationship manager tool on its’Guru’ plans up
landing pages – you can only avail of landing pages which allow split testing and unlimited views if you are on a’Pro’ plan or greater
Webinars – this functionality is not accessible whatsoever on the’Email’ plan and the number of webinar attendees is capped for the’Guru’ and’Max’ plans at 100, 500 respectively (it is uncertain what the limitation is on the’Enterprise’ program ).
Users – you can only have one user account on the’Email’ program; by contrast you get 3 on’Pro’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you are happy to use one of those entry-level’Email’ programs, the pay-per-month Getresponse programs are on the whole more affordable than those supplied by many of its key competitors, particularly if you have a reasonably large number of email addresses onto your own database.
By way of instance, if you’ve got a mailing list containing between 9,000 and 10,000 records that you want to send an unlimited number of mails per month to, then you’ll discover that hosting it with Getresponse costs $65 monthly.
$4 per month more affordable compared to Aweber
$10 cheaper a month than Mailchimp
$84 per month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure depends not only the number of email addresses on your database but on the number of emails you send per month also. If you’re happy to set a limit on the number of emails delivered via Campaign Monitor (from the example above, to 50k emails), you can expect to pay a monthly fee of $89, nevertheless considerably greater than Getresponse’s.
The only well-known service that I can think of that comes from significantly cheaper is Mad Mimi, which charges $42 a month to sponsor up to 10,000 email addresses (note however that the performance provided by Mad Mimi is nowhere near as broad as Getresponse’s or indeed another products mentioned previously ).
It’s also worth pointing out that Mailchimp offers thinner pricing rings, meaning that depending on the size of your listing, it might occasionally be a slightly cheaper option than Getresponse.
In the database end of things, Getresponse’s pricing is pretty competitive too – you can host a database containing 1,000 email addresses for $15 a month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee to get a 1,000 record database is exactly the like Getresponse’s; and Mad Mimi provides a slightly cheaper, if less functional offering for $12 a month.
Two final things to be Conscious of about the pricing :
Some competing suppliers — notably Mailchimp – offer free account for users that have a small number of documents (but these don’t supply the entire assortment of features that you get on a paid program ).
As mentioned earlier, if you’re prepared to pay upfront for 1 or 2 years, you can avail of significant discounts the other competitors do not yet provide.
So the bottom line is that Getresponse is fairly competitive in the pricing department. But what about features? Email Marketing Software South Africa
Getresponse represents one of the more cost-effective ways to host and communicate with an email database.
It’s also one of the most intriguing products of its type – because it provides email marketing, landing pages, CRM and webinars all under one roof. It’s difficult to consider any competing product that delivers this’all round’ proposition, and it is what proceeds to persuade us to utilize it to Style Factory’s email advertising.
Some improvements to Getresponse do need to be made however, especially where the email designer is concerned – its own drag and drop interface is more fiddly and not as responsive than it should be. A lot of improvements can be made into the data capture forms also, especially for consumers wanting to display them on mobile devices.
And from what I gather from reader opinions, there are improvements which could be made into the service offering.
Overall though I rate Getresponse very tremendously – you get substantial bang for your buck with this product.
Here are a few pros and cons of utilizing Getresponse overall:
Advantages of Getresponse
Superb marketing automation options.
The CRM functionality integrates neatly with Getresponse’s email automation functionality.
So long as you are happy to use an’Email’ program, Getresponse is cheaper than most of its key competitors (in some situations, substantially so) whilst offering just as much, or even more functionality as them.
The reductions you receive when paying upfront for a couple of decades of support are extremely generous – you’ll be hard pushed to find comparable reductions in prices from key opponents.
Its webinar functionality is a USP – something that is not provided by any products that are similar.
Its reporting and thorough split testing features are powerful.
Getresponse is clear regarding deliverability rates, publishing characters on its own site and providing deliverability data for individual e-newsletters that you send.
It offers a very flexible approach to data segmentation – more elastic than many competing goods.
It permits you to add subscribers to your mailing list on both a single-opt in and a double opt-in basis.
It transmits responsive emails and allows you to preview smartphone variations of your e-newsletters really readily.
It comes with a helpful landing page founder – but keep in mind that you have to be on a more expensive strategy to get the fully functional version of the.
You can test out all its features free for 30 days without needing to enter credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing mails can be a little bit on the fiddly side.
The data capture forms supplied are not responsive and you can not control when and where they are displayed on your website.
CRM functionality needs to be improved substantially before it could be considered a replacement for a standalone CRM merchandise.
There’s a limited selection of RSS-to-HTML e-newsletter templates supplied.
You can just use’web-safe’ fonts from e-newsletters, which may make the templates look marginally less slick than those provided by competing products.
The pricing structure is a bit confusing, with customers having to cover something of a premium to get the landing page creator tool.
The free trial limits the number of subscribers you’ll be able to send messages into 1000.
The landing page addition does not allow you to perform A/B tests, meaning that so as to obtain this functionality you are forced to use a more expensive plan than you may like.
DKIM authentication is only available on the more expensive’Max’ plans.
No phone service is provided. Email Marketing Software South Africa