Description of Getresponse Email Marketing Software Salesforce
Getresponse is primarily an email Advertising program Which Allows you to: Email Marketing Software Salesforce
Import and host a mailing list and also catch data onto it
create newsletters that can be sent to the subscribers in your mailing list
automate your emails to subscribers via utilization of’autoresponders’
perspective and analyse data linked to your email marketing campaigns — open rate, click through, forward etc..
Lately however, Getresponse’s attribute set has developed quite a bit, to the point at which it’s getting more of an’all-in-one’ marketing alternative.
In addition to email marketing, it also supplies training hosting, landing pages, and some CRM (client relationship management) functionality.
We are going to discuss all these attributes in depth below, but first, let’s look in pricing.
Getresponse’s feature set is arguably one of the most comprehensive on the market.
Not only does this provide all the crucial stuff you would expect from an email advertising platform – record templates, hosting, autoresponders, analytics and so on, but as mentioned previously, it’s recently been expanding the attribute set to the point at which it’s morphing into an all-in-one / CRM-style advertising and marketing platform.
The question is whether Getresponse is a jack of all trades and master of not – let us drill down into the crucial qualities to learn.
Up until very recently Getresponse service was one of the most comprehensive available for email advertising tools: the company offered phone service together with live chat support, email service and various online tutorials / resources.
Sadly, the phone support has now been discontinued. Instead you are going to need to use live chat (24/7) or email service. To be honest, most similar e-marketing platform suppliers only offer both of these channels – if telephone service is a deal-breaker for you you might wish to contemplate Aweber, which still provides it (you can read our Aweber review here).
Concerning the quality of Getresponse support, I have not had to use it very often (a good thing) but once I’ve I’ve found it for a small mixed bag (less of a good thing). A number of those live chat support I’ve received has been excellent, and I haven’t needed to wait too long to chat with an agent; the email service less so.
Some of the comments I have from our readers does indicate that there do need to be improvements made concerning the caliber of service Getresponse offer. As with a lot of these types of companies, I anticipate it boils down to who you get daily. Email Marketing Software Salesforce
Getresponse provides some very comprehensive reporting and analytics choices. You get all the Fundamentals of course – open speed, click-through, unsubscribe Prices and so forth – but also to that there are some very nifty features Which Are worth a particular mention, namely:
‘one-click segmentation’: the choice to identify individuals who didn’t participate with an e-newsletter that you shipped and set them in a section of subscribers which you can then email again with another version of the e-newsletter
‘metrics over time’: you can find out exactly when a lot of your subscribers take action in your emails, and time your future mailouts based on this information
’email ROI’: by incorporating some monitoring code into your post-sales webpage on your site, you can discover how effectively (or not!) Your email campaigns are driving sales, and work out your return on investment in email advertising.
Per-user info – you can click one of your subscribers and see in which they signed from, where they’re found and which emails they’ve opened in the past.
Mailchimp and Aweber provide some similar reporting functionality (especially around sales tracking) but Getresponse’s reporting application is definitely one of most featured out there (it certainly trounces the stats choices offered by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, however, when it comes to templates, Getresponse arguably drops down a little.
Regrettably, the templates supplied out of the box seem a bit dated; they aren’t as attractive as the ones offered by Mailchimp or Campaign Monitor (and that I slightly prefer Aweber’s offering here too).
On the other hand, the templates are very tweakable – you can alter fonts, designs and vision easily enough using the controls provided; and naturally there’s nothing to prevent you designing your own HTML email template and minding the code for it.
Furthermore, there are a lot of templates to choose from — over 500 — and they’re presented in easy-to-understand categories, therefore it’s generally pretty simple to locate a good starting point for a template and then edit it before you’re happy with the plan.
If you’re really not pleased with the templates offered by Getresponse, there is also the option of purchasing a template from a third party provider such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is the range of RSS-to-email software options aren’t so extensive (just 11 templates are supplied – well short of their 700+ available for regular newsletters!) And some of them played a bit for me when I tested them (2010). I finally found something that worked for me personally, but I think there are definitely a few improvements that could be made in this area. Email Marketing Software Salesforce
Autoresponders are e-newsletters that are sent to your readers at intervals depending on you personally — you can put them up so that instantly after somebody signs up to a mailing list, they receive a welcome message in your business; a week later they could receive a discount deal for some of your goods or services; three weeks after they could receive an invitation to follow you on social networking. And so on.
Getresponse’s autoresponder functionality is a key selling point – it provides one of the most extensive feature sets available.
You can send either time-based or action-based messages; time-based options comprise cycles such as the illustration above, and also action-based messages may be triggered by user actions or information, such as:
subscriptions to particular lists
changes connected preferences
completed transactions / goals
changes in user information
Lately Getresponse launched a brand new version of the new autoresponder performance, known as’Marketing Automation.’
This allows you to make automation workflows with a drag and drop builder – you basically install an’automation flowchart’ that educates Getresponse what to do if a user opens a particular deal, clicks on a certain link .
This kind of performance goes far beyond what has traditionally been available from autoresponders, and lets you make a user travel which can be customised to the nth degree.
For a quick overview I would suggest having a look in Getresponse’s video review for Marketing Automation.
It is important to note, however, that these more advanced marketing automation features are only available to the more expensive programs – the’Pro’ program and up. Email Marketing Software Salesforce
Landing page Builder
Online advertising campaigns which use landing pages will typically generate far more leads in the event, instead of simply directing people to some (cluttered!) Site, they point users to appealing’squeeze pages’ comprising clear information and a tidy, well-designed data capture form.
Getresponse provides something very useful in this respect that the majority of its competitors don’t: a landing page founder (and one that’s mobile-friendly to boot).
Products such as Campaign Monitor and Aweber require you to use a third party (and non invasive ) landing page creating tool like Unbounce or Instapage; Mailchimp lately introduced some landing page performance but it’s yet to become sophisticated at Getresponse’s.
But unless you’re on a Getresponse’Guru’,’Max’ or’Enterprise’ program, the Getresponse landing page functionality is rather limited: you can just produce 1 landing page, that can simply be displayed 1,000 times per month.
Additionally, and very importantly, you can not utilize the landing page A/B testing functionality on the cheapest Getresponse program (where the system indicates a sample of your users different variations of your landing page, computes conversion speeds, and ultimately rolls out the best performing landing page mechanically ).
If you’re serious about landing pages – and they’re certainly a useful attribute – then it’s definitely worth looking at among the more expensive Getresponse plans.
You may buy the Landing Pages feature as an add-on to get an additional $15 per month, however very frustratingly, even though the add-on permits you to show an infinite number of landing pages to potential subscribers, it does not consist of A/B testing.
Accordingly, if I had been interested in the Getresponse landing page performance, I wouldn’t bother with this rather half-baked add-on: I’d just go for one of the pricier plans (which I suppose is what Getresponse want you to do!) .
Getresponse was before its rivals for quite some time using its responsive email layout performance, which automatically corrects your e-newsletter’s template so that if a user is reading it on a mobile device, the design and fonts will be automatically optimised for the device in question.
Most competing products have captured up on this now, and offer responsive email templates, but Getresponse is far better than many similar goods when it comes to displaying a responsive record of your e-newsletter – you just hit a’mobile preview’ button for an instant snapshot of what your email looks like on a smartphone (see picture right).
Not just that but you can’flip’ the smartphone trailer around, so you can preview what your email looks like when the screen is used in either portrait or landscape style. Email Marketing Software Salesforce
Customer Relationship Management
One of the most frustrating facets of using many well-known CRM tools is the necessity to export data to CSV and straight back to your email marketing instrument as a way to do mailouts (or the need to export info from the email marketing tool in your CRM to include prospects to it).
When I watched Getresponse lately introducing a brand new CRM feature in their plans I was intrigued – this could possibly eliminate all that info exporting and exporting, and keep everything neatly in one place.
Initially I was not that impressed with all the Getresponse CRM tool as you could only use it in order to carry out quite basic jobs: you can create sales pipelines, add contacts to these and track activity (emails, phone calls etc.) with those contacts manually.
But recently Getresponse have upped their game a bit on this front. The CRM is currently integrated with all Getresponse’s email marketing functionality and you can add users to a CRM pipeline according to their action (form completions, email opens, purchases etc.) or trigger autoresponders based on the addition of a new contact to a pipeline stage.
An example of how to use this operation is as follows:
It is possible to add a contact to a particular point on a sales pipeline depending on the page of your site that they finished a form ;
you can then send a automated email tailored to this pipeline period a couple of days afterwards;
and based on the action they took in regards to this email (clicking on a particular link etc) you can automatically move them on another stage of the pipeline and invite invite them into a webinar.
It is very smart stuff, and that I can’t think of any similar email marketing product offering such a tight integration between autoresponders and CRM pipelines. For this type of functionality you normally need to appear at dedicated — and more expensive — CRM products such as Salesforce and Infusionsoft.
However, it’s not all fantastic news on the CRM front — there are some big things missing from Getresponse’s CRM feature collection.
The most glaring omission is email activity monitoring. Additional CRM packages permit you to bcc a dropbox email address any time you send an email to some lead or customer; doing this keeps a record of this communication from the contact’s history. There’s currently no method of doing so with all the Getresponse CRM, nor is there an simple way to send one-to-one mails to prospects or customers.
And oddly, if you click on a contact within a deal pipeline, you can’t see their contact action — i.e., the activities they have taken (open, clicks etc.) with regard to previous communications which you’ve sent to your prospects are not displayed. To see this, you need to go from the CRM section of Getresponse, search for your own contact in the contacts section and click in their details. But guess what? Doing this does not display their history.
Task management is non-existent also: Unlike dedicated CRM tools, there’s no way to assign tasks to other team members.
Finally, adding contacts into your pipeline stage is difficult. You need to add contacts to a list first, then visit the CRM pipeline, add a deal and search your lists for the contact you just added. From a usability point of view this is very clunky and time consuming. You should just be able to add a deal directly to a pipeline and enter the contact details of your guide or customer at the point.
So as things stand, the Getresponse CRM is a bit half-baked. But that said, it’s a new feature and the stuff it can do on the automation aspect is remarkable. I am hopeful that this attribute becomes developed over time since done right, it is potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to host webinars on the stage.
Given that webinars are generally utilized as a lead-generation strategy, the notion of getting your email database along with your webinar tool under the exact same roof is extremely attractive.
The pricing is also very competitive also compared to based webinar solutions. For example, one of the leading webinar services, Gotowebinar, charges $199 a month to sponsor webinars with as much as 500 attendees; you can really do the same (and a great deal more) with Getresponse for $165 (so long as your listing size is below 25,000).
With respect to attendee limitations, the Getresponse’Guru’ plan permits you to host a webinar with up to 100 participants; the’Max’ plan’s cap is 500.
You might even buy webinars functionality as a add on to a more affordable plan: $40 a month buys you a 100 attendees limit, $99 a month buys you a 500 attendees limit. It isn’t clear what your choices are if you need to host bigger scale webinars than that however.
A couple of Getresponse webinar features worth flagging up as being especially useful are:
The fact that your attendees don’t need to install any applications to attend the webinars
one-click list of your webinars
free online storage for playback documents
Ultimately webinar functionality is potentially an extremely useful feature to have sitting on your e-marketing arsenal and its inclusion as a feature gives Getresponse a very significant edge over its key rivals, especially once you believe you could connect it in using a built in CRM tool (more on this in a moment). Email Marketing Software Salesforce
The email deliverability rate – the percentage of e-newsletters sent that successfully reach inboxes – is obviously an important point to look at when choosing an email marketing tool.
Not all email marketing suppliers are that forthright about their deliverability rates; but Getresponse seems reasonably open about that, with this to say about it on their site:
At GetResponse we are frequently asked about the quality of the deliverability speed. Since deliverability depends on a number of factors, including the content of your messages, the deliverability rate may vary for each mailing. For our customers jointly, however, we’re proud to say our overall deliverability rate currently stands at 99%.
Clearly you are going to have to take the company’s term for this, but supposing it is true, it is a good rate and inspires confidence that the huge majority of emails you send using Getresponse will reach their intended recipients.
Furthermore, Getresponse really gives you the deliverability rate of every message in your email analytics – this is something that I have not struck on rival goods’ metrics. A thumbs up for this.
I do have to pull Getresponse on something concerning deliverability however: to guarantee a high deliverability speed, it is a good idea to use a system named DKIM email authentication. You are able to use DKIM with Getresponse – but just on the more expensive Getresponse’Max’ programs.
Though I’ve not struck any deliverability problems using the less costly plans, competing products do not force you to invest in a more expensive strategy to avail of this feature — it would be good to see Getresponse becoming more generous here.
There are two methods you can employ to add subscribers to a mailing list: using a’only opt-in’ or a’double click’ process.
If you use use a single opt-in procedure, the individual registering to your mailing list is added to your mailing list the minute they hit the submit button on your sign up form.
Using a double opt-in procedure, the person signing up to your record is sent via an email containing a confirmation link that s/he have to click before being subscribed.
The main advantage of one opt-in process is that it makes it really easy for users to subscribe to a mailing list; additionally, it generally increases conversion speed and therefore the number of readers on your record. A dual opt-in process is best for verifying that the people subscribing to your list are using actual email addresses and leads to cleaner information and more precise stats (because receptive rates etc. ) are calculated based on a list comprising just email addresses).
The fantastic news is that Getresponse permits you to take advantage of either opt-in approach – this isn’t true with all competing goods. Thus a thumbs up for Getresponse to be flexible on this.
You are probably thinking that all this sounds quite good — but to be honest, I think there is a lot of room for improvement with regard to Getresponse kind templates.
To begin with, they’re not responsive (i.e., they won’t resize themselves automatically to suit the device they’re being watched on).
Furthermore, no controls are offered by Getresponse to switch forms off or on on particular devices or individual pages of your site. At the light of Google’s brand new approach to pop-ups (where sites can have a hit in search results if they display’intrusive interstitials’ on cellular devices) this is a small concern.
To get around this, I generally avoid using Getresponse form templates, and make do using HTML embeded forms which I design myself, and also for popups I link my Getresponse to some growth-hacking instrument called Sumo (this enables me to change pop-ups off for mobile users, as well as display forms precisely as I’d like to and onto the webpages I need ). Email Marketing Software Salesforce
Overall, Getresponse is pretty straightforward to use. It is certainly easy enough to do all the fundamentals: import contacts, create campaigns, setup autoresponders and check statistics and the interface is pretty intuitive and clean.
In terms of how it stacks up against its competitors in this regard, I would assert that Campaign Monitor is a tiny bit more user friendly, and Mailchimp includes a slicker user interface (although one which makes finding certain functionality just a bit tricky at times).
1 area I feel that could be significantly better in the user-friendliness point of view is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide an extremely flexible approach to create blocks of content and move them around an e-newsletter, in practice it is fairly user friendly to use and may cause accidental deletion of material, or placement of it at the wrong portion of the e-newsletter.
If you can get your head about it, and practice using it a little bit, it does result in a helpful instrument – it’s only that the implementation of it might be rather better.
Additionally, as described above, the CRM tool might be far better from a usability point of view — adding contacts to deals can be unnecessarily difficult.
The 30-day free trial that Getresponse provides is completely operational and the free trial isn’t contingent upon providing credit card details.
This makes it possible to avoid that annoying”oops I forgot I signed up for this particular trial and now I’m getting charged for a commodity I don’t use” scenario.
The only down side to this free trial is the fact that it limits the amount of subscribers it is possible to send to to 1000. It would be useful if this could be increased a little, as it might help prospective users try out the tool in more’real world’ situations.
There are 3 chief sorts of Getresponse pricing plan -‘Email’,’Guru’ and’Max’ — and inside each of these, many additional types of plan to pick from (all based on list size).
Up to 1,000 subscribers: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there’s an”Enterprise” plan for users whose lists transcend 100,000 email addresses: this begins at $1199, using exact pricing based on prerequisites (if you’re considering the”Enterprise” program, you will want to contact Getresponse to schedule a demo, outline your needs and share pricing).
Substantial discounts are available if you pay upfront for 12 or 24 weeks of support (18% and 30% respectively) — these are much more generous than most competing platforms. Email Marketing Software Salesforce
Distinctions of Each Plan
All the Getresponse plans cover the important fundamentals — key characteristics include:
The ability to import, develop and host an email database
a wide range of templates
responsive email layouts
RSS / site to-email performance
comprehensive segmentation options
social sharing programs
There are a number of differences between the’Email’,’Pro’ and’Max’ plans but for me the key ones are:
CRM – Getresponse provides a client relationship manager tool on its’Guru’ plans up
Landing pages – you can simply avail of all landing pages which allow split testing and boundless views if you’re on a’Pro’ program or higher
Webinars – this functionality isn’t available whatsoever around the’Email’ strategy and the amount of webinar attendees is capped for the’Guru’ and’Max’ plans at 100, 500 respectively (it’s unclear what the limit is about the’Enterprise’ program ).
Users – you can only have one user account on the’Email’ plan; by contrast you receive 3 on’Guru’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you are pleased to use one of the entry-level’Email’ programs, the pay-per-month Getresponse plans are on the whole cheaper than those supplied by many of its key competitors, especially in case you’ve got a fairly large number of email addresses onto your database.
By way of instance, if you have a mailing list containing between 9,000 and 10,000 documents that you wish to send an infinite number of emails each month to, then you might discover that hosting it with Getresponse costs $65 per month.
$4 per month cheaper compared to Aweber
$10 cheaper a month than Mailchimp
$84 per month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure is dependent not just the number of email addresses on your own database however on how many emails you send per month also. If you are happy to limit the number of emails sent via Campaign Monitor (from the example above, to 50k mails ), you can expect to pay a monthly fee of $89, nevertheless substantially higher than Getresponse’s.
The sole well-known service that I can think of that comes in significantly cheaper is Mad Mimi, which costs $42 a month to sponsor up to 10,000 email addresses (note however that the performance offered by Mad Mimi is nowhere near as extensive as Getresponse’s or really another products mentioned above).
Additionally, it is worth pointing out that Mailchimp offers thinner pricing rings, meaning that based on how big your listing, it may sometimes be a slightly cheaper alternative than Getresponse.
At the database end of things, Getresponse’s pricing is really competitive too – you can host a database containing 1,000 email addresses for $15 a month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee for a 1,000 recording database will be the like Getresponse’s; and Mad Mimi supplies a slightly cheaper, if much less functional offering for $12 per month.
Two final things to be aware of on the pricing front:
Some competing suppliers — notably Mailchimp – offer free account for users with a few documents (but these do not offer the entire range of features that you get on a paid plan).
As stated earlier, if you are ready to pay upfront for 1 or 2 years, you can avail of substantial discounts the other competitors don’t yet provide.
So the most important thing is that Getresponse is fairly competitive in the pricing department. But what about features? Email Marketing Software Salesforce
Getresponse represents among the more cost-effective ways to host and speak using an email database.
It’s also among the most intriguing products of its kind – because it provides email marketing, landing pages, CRM and webinars all under one roof. It is difficult to consider any rival product that offers this’all round’ proposal, and it’s what continues to persuade us to utilize it for Style Factory’s email marketing.
Some developments to Getresponse do have to be made nonetheless, especially where the email programmer is concerned – its own drag and drop interface is more fiddly and not as responsive than it ought to be. A good deal of improvements can be made into the data capture forms too, particularly for consumers wanting to display them on mobile devices.
And from what I gather from reader feedback, there are improvements which could be made into the service offering.
Overall though I rate Getresponse very tremendously – you get considerable bang for your dollar with this item.
Here are a few pros and cons of using Getresponse overall:
Benefits of Getresponse
Superb marketing automation options.
The CRM performance integrates neatly with Getresponse’s email automation operation.
So long as you’re happy to utilize an’Email’ plan, Getresponse is more affordable than most of its key competitors (in some cases, substantially so) whilst supplying as much, or even more functionality as them.
The reductions you get when paying upfront for a couple of decades of support are very generous – you’ll be hard pressed to find similar reductions in prices from key competitors.
Its webinar functionality is a USP – something which is not offered by any products that are similar.
Its own reporting and comprehensive split testing attributes are powerful.
Getresponse is transparent about deliverability rates, publishing figures on its website and supplying deliverability statistics for individual e-newsletters that you send.
It provides an extremely flexible approach to data segmentation – more flexible than many competing products.
It allows you to add subscribers to a mailing list on both a single-opt in and also a dual opt-in basis.
It sends emails that are reactive and allows you to preview smartphone versions of your e-newsletters really easily.
It comes with a helpful landing page creator – but keep in mind that you have to be on a more expensive strategy to get the fully functional version of this.
You can test out all its features free for 30 days without needing to enter credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing emails can be a little bit on the fiddly side.
The data capture forms provided are not responsive and you can’t control when and in which they’re displayed on your site.
CRM performance has to be improved considerably before it could be considered a substitute for a standalone CRM merchandise.
There is a limited range of RSS-to-HTML e-newsletter templates provided.
You can just use’web-safe’ fonts in e-newsletters, which can make the templates look slightly less slick than those provided by competing products.
The pricing structure is a little perplexing, with customers having to cover something of a premium to access the landing page creator tool.
The free trial limits the amount of subscribers you can send messages into 1000.
The landing page add-on doesn’t allow you to perform A/B tests, meaning that in order to gain this functionality you are forced to use a more expensive program than you may like.
DKIM authentication is only available on the more expensive’Max’ plans.
No phone support is provided. Email Marketing Software Salesforce