Description of Getresponse Email Marketing Software Reviews Uk
Getresponse is primarily an email Advertising program Which Allows you to: Email Marketing Software Reviews Uk
Import and host a mailing list and also capture data onto it
create newsletters which could be delivered to the subscribers on your mailing list
automate your emails to subscribers via utilization of’autoresponders’
view and analyse statistics related to your email marketing campaigns — open rate, click through, forwards etc..
Lately however, Getresponse’s feature set has developed quite a bit, to the point at which it is becoming more of an’all-in-one’ marketing solution.
In addition to email advertising, it now also supplies training hosting, landing pages, and some CRM (customer relationship management) performance.
We’ll discuss all these attributes in depth below, but first, let’s look at pricing.
Getresponse’s attribute set is possibly among the most comprehensive on the market.
Not only does it provide all of the crucial stuff you would expect from an email marketing platform – record templates, hosting, autoresponders, analytics and so forth, but as mentioned above, it’s recently been expanding the attribute set to the point at which it is morphing into an all-in-one / CRM-style marketing platform.
The inquiry is whether Getresponse is a jack of all trades and master of not – let us drill down to the crucial qualities to learn.
Up until quite recently Getresponse support was amongst the most comprehensive available for email marketing tools: the company offered phone support alongside live chat support, email support and assorted online tutorials / resources.
Sadly, the phone support has been discontinued. Instead you’ll have to use live chat (24/7) or email service. To be honest, most similar e-marketing platform providers only offer you both of these channels – if telephone support is a deal-breaker for you you may wish to contemplate Aweber, which nonetheless supplies it (you can read our Aweber review ).
Concerning the quality of Getresponse service, I’ve not had to use it very often (a good thing) but once I have I’ve found it for a bit of a mixed bag (less of a good thing). A number of the live chat support I’ve received was outstanding, and I have not needed to wait too much time to talk to an agent; the email service .
Some of the comments I have from our readers does suggest that there do have to be improvements made concerning the caliber of support Getresponse offer. Much like a number of these kinds of companies, I expect it often boils down to that you get on the day. Email Marketing Software Reviews Uk
Getresponse provides some very comprehensive analytics and reporting choices. You get all the Fundamentals of course – open rate, click-through, unsubscribe Prices and so forth – but also to that there are some very nifty features Which Are worth a particular mention, namely:
‘one-click segmentation’: the choice to identify people who didn’t engage with an e-newsletter you shipped and set them in a section of readers which you can then email again using a different version of the e-newsletter
‘metrics over time’: you can discover just when a lot of your readers take action on your mails, and time your future mailouts based on this info
’email ROI’: by incorporating some tracking code into your post-sales webpage on your site, you can discover how efficiently (or not!) Your email campaigns are driving sales, and work out your return on investment in electronic mail marketing.
Per-user information – you could click one of your readers and see where they signed from, where they’re found and which emails they have opened in the past.
Mailchimp and Aweber provide some comparable reporting functionality (particularly around sales tracking) but Getresponse’s reporting application is definitely one of most featured out there (it surely trounces the stats choices provided by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, but when it comes to templates, Getresponse arguably falls down a bit.
Regrettably, the templates supplied from the box look a bit dated; they are not as attractive as those offered by Mailchimp or Campaign Monitor (and that I marginally prefer Aweber’s offering here too).
On the other hand, the templates are extremely tweakable – you can change fonts, designs and vision easily enough using the controls supplied; and naturally there is nothing to prevent you simply designing your HTML email template and minding the code for this.
Additionally, you will find a lot of templates to choose from — around 500 — and they’re presented in easy-to-understand categories, therefore it’s generally pretty straightforward to locate a good starting point for a template and edit it before you’re happy with the plan.
If you are really unhappy with the templates offered by Getresponse, there is also the choice of purchasing a template from a third party provider such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is that the range of RSS-to-email applications options are not so extensive (only 11 templates are supplied – well short of their 700+ available for regular newsletters!) And some of them played a bit for me when I tested them (2010). I eventually found something that worked for me personally, but I think that there are definitely a few improvements which could be created in this region. Email Marketing Software Reviews Uk
Autoresponders are e-newsletters which are sent to your readers at intervals determined by you personally — you can set them up so that immediately after somebody signs up to a mailing list, they receive a welcome message from the business; a week later they could get a discount deal for a number of your products or services; three months after they could obtain an invitation to follow you on social networking. And so Forth.
Getresponse’s autoresponder functionality is a key selling point – it offers among the most extensive feature sets available.
You can send time-based or action-based messages; time-based options include cycles like the example above, and also action-based messages can be triggered by user actions or information, for example:
subscriptions to particular lists
changes in contact preferences
completed transactions / targets
changes in user information
Recently Getresponse launched a brand new version of the new autoresponder functionality, known as’Marketing Automation.’
This permits you to make automation workflows with a drag and drop builder – you essentially set up an’automation flowchart’ that educates Getresponse what to do if a user opens a particular deal, clicks on a specific link .
This kind of functionality goes way beyond what has traditionally been on offer from autoresponders, and allows you to create an individual travel which may be customised to the nth degree.
For a quick overview I’d suggest having a look at Getresponse’s video overview for Marketing Automation.
It’s important to notice, however, that these more innovative marketing automation features are only available to the pricier plans – the’Pro’ program and upward. Email Marketing Software Reviews Uk
Landing page Builder
Online advertising campaigns that use landing pages will usually generate far more leads in the event, rather than simply directing people to a (cluttered!) Website, they tip users to attractive’squeeze pages’ comprising clear info and a tidy, well-designed data capture form.
Getresponse provides something very beneficial in this respect that most of its competitors do not: a landing page creator (and one that’s mobile-friendly to boot).
Products like Campaign Monitor and Aweber ask that you use a third party (and paid-for) landing page creating tool such as Unbounce or Instapage; Mailchimp recently introduced some landing page performance but it’s yet to become as sophisticated at Getresponse’s.
However, unless you’re on a Getresponse’Pro’,’Max’ or’Enterprise’ program, the Getresponse landing page functionality is fairly limited: you can just produce 1 landing page, that can only be displayed 1,000 times a month.
Additionally, and above all, you can not use the landing page A/B testing functionality on the cheapest Getresponse program (whereby the system indicates a sample of your customers different versions of your landing page, calculates conversion speeds, and ultimately rolls out the top performing landing page automatically).
If you are serious about landing pages – plus they are unquestionably a helpful feature – then it is definitely worth looking at among the more expensive Getresponse plans.
You can purchase the Landing Pages feature as an add-on to get an additional $15 per month, but quite frustratingly, although the add-on permits you to show an unlimited number of landing pages to prospective subscribers, it doesn’t consist of A/B testing.
Accordingly, if I was considering the Getresponse landing page functionality, I would not bother with this rather half-baked add-on: I would just go for one of the pricier programs (which I guess is exactly what Getresponse would like one to do) .
Getresponse was before its competitors for quite a while with its responsive email layout functionality, which automatically corrects your e-newsletter’s template so that when a user is reading it on a mobile device, the layout and fonts will be automatically optimised for the device in question.
Most competing products have caught up on this now, and offer responsive email templates, but Getresponse is better than most similar goods when it comes to displaying a reactive record of your e-newsletter – you just hit on a’cellphone preview’ button for an instant snapshot of your email resembles on a smartphone (see picture right).
Not only that but you can’reverse’ the smartphone preview around, so you may preview what your own email looks like when the screen is employed in either portrait or landscape style. Email Marketing Software Reviews Uk
Customer Relationship Management
Among the most frustrating aspects of using many famous CRM tools is the necessity to export data to CSV and straight back into your email marketing instrument as a way to do mailouts (or the necessity to export data from the email marketing tool into your CRM to include prospects to it).
So when I saw Getresponse lately introducing a new CRM attribute in their plans I had been intrigued – that could possibly do away with all that info exporting and exporting, and keep everything neatly in one area.
Initially I was not that impressed with the Getresponse CRM tool as you can only use it in order to carry out quite basic tasks: you can create sales pipelines, add contacts to these and track activity (mails, phone calls etc.) with these contacts manually.
But lately Getresponse have upped their video game a bit on this particular front. The CRM is currently integrated with all of Getresponse’s email marketing functionality and you can add users into a CRM pipeline based on their action (form completions, email opens, purchases etc.) or trigger autoresponders based on the addition of a new contact into a pipeline stage.
An example of how you could use this functionality would be as follows:
You can add a contact to a particular point on a revenue pipeline based on the page of your site that they finished a form ;
you can then send a automated email tailored to this pipeline stage a few days afterwards;
and dependent on the actions they took in regards to this email (clicking on a certain link etc) you could automatically move them onto another phase of the pipeline and invite invite them into a webinar.
It is very smart stuff, and that I can’t think of any similar email advertising product offering this kind of tight integration between autoresponders and CRM pipelines. For this kind of performance you normally must appear at dedicated — and more expensive — CRM products such as Salesforce and Infusionsoft.
But, it’s not all good news on the CRM front there are some big things missing out of Getresponse’s CRM feature collection.
The most glaring omission is email activity tracking. Other CRM packages allow you to bcc a dropbox email address any time you send an email to some lead or customer; doing this keeps a record of the communication from the contact’s history. There’s currently no method of doing so together with the Getresponse CRM, nor is there an simple way to send one-to-one emails to leads or customers.
And strangely, when you click a contact in a deal pipeline, you can not see their contact activity — i.e., the activities they have taken (open, clicks etc.) with regard to previous communications that you have sent to your leads aren’t displayed. To see this, you need to go from the CRM section of Getresponse, search for your contact in the contacts section and click on their details. But guess what? Doing this does not display their deal history.
Task management is non-existent too: unlike committed CRM tools, there is no way to assign tasks to other group members.
Finally, adding contacts into a pipeline stage is difficult. You need to add contacts to a list first, then go to the CRM pipeline, add a bargain and hunt your lists to receive the contact you just added. From a usability standpoint this is very clunky and time consuming. You should just be able to add a deal directly to a pipeline and input the contact information of your guide or customer at that point.
So as things stand, the Getresponse CRM is a bit half-baked. But that said, it’s a new feature and the stuff it can perform on the automation aspect is impressive. I’m hopeful that this feature gets developed over time because done right, it is possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to sponsor webinars on the stage.
Given that webinars are generally utilized as a lead-generation strategy, the notion of getting your email database and your webinar tool under the exact same roof is very appealing.
The pricing is also very competitive too compared to established webinar solutions. By way of example, among the primary webinar providers, Gotowebinar, fees $199 a month to host webinars with up to 500 attendees; you can really do exactly the same (and a great deal more) with Getresponse for $165 (so long as your list size is below 25,000).
With respect to attendee limitations, the Getresponse’Pro’ program allows you to sponsor a webinar with around 100 participants; the’Max’ plan’s limit is 500.
You can also buy webinars functionality as an add-on to a cheaper plan: $40 per month buys you a 100 attendees limitation, $99 per month buys you a 500 attendees restrict. It’s not clear what your choices are if you need to host bigger scale distributions compared to that however.
A couple of Getresponse webinar features worth flagging up as being especially useful are:
The fact that your attendees don’t have to install any applications to attend the webinars
one-click record of your webinars
free online storage for playback documents
Ultimately webinar performance is potentially a very helpful feature to have sitting on your e-marketing arsenal and its inclusion as a feature gives Getresponse a very significant edge over its key rivals, particularly when you believe that you can connect it in using a built in CRM tool (more about this in a moment). Email Marketing Software Reviews Uk
The email deliverability rate – the percentage of e-newsletters sent that successfully reach inboxes – is always an important thing to look at when selecting an email marketing tool.
Not all email marketing suppliers are that forthright about their deliverability rates; however, Getresponse seems reasonably open about this, with this to say about it in their own site:
At GetResponse we are frequently asked about the quality of our deliverability rate. Because deliverability depends on a number of things, including the content of your messages, the deliverability rate could vary for every mailing. For our customers jointly, however, we’re proud to say our overall deliverability rate now stands at 99%.
Clearly you’re going to need to choose the company’s term for this, but assuming it is accurate, it is a fantastic speed and inspires confidence that the huge majority of emails that you send using Getresponse will achieve their intended recipients.
What’s more, Getresponse actually provides you the deliverability rate of every message in your email analytics – this is something that I have not struck on rival products’ metrics. A thumbs up for this.
I really do need to pull Getresponse on one thing concerning deliverability nevertheless: to guarantee a high deliverability rate, it’s a good idea to use a system named DKIM email authentication. You can use DKIM with Getresponse – but just on the more expensive Getresponse’Max’ plans.
Though I’ve not struck any deliverability difficulties using the cheaper plans, competing products do not force you to invest in a more expensive strategy to avail of this feature — it’d be good to see Getresponse being more generous here.
There are two methods you can employ to add subscribers to a mailing list: using a’single opt-in’ or even a’double opt-in’ process.
If you utilize one opt-in procedure, the person signing up to your own mailing list is added to a mailing list the moment they hit the submit button on your sign up form.
With a double opt-in process, the individual registering to your list is sent an email containing a confirmation link that s/he have to click before being subscribed.
The most important advantage of a single opt-in process is that it makes it very easy for users to subscribe to your mailing list; additionally, it generally increases conversion rate and so the number of subscribers on your record. A dual opt-in process is better for verifying the people subscribing to a record are using real email addresses and leads to cleaner information and more precise stats (because receptive rates etc. ) are calculated according to a list containing just email addresses).
The fantastic news is that Getresponse permits you to take advantage of either opt-in approach – this isn’t the case with all competing products. Thus a thumbs up for Getresponse to be flexible on this.
You’re probably thinking that all this sounds quite fine — but to tell the truth, I think there’s a great deal of room for advancement with respect to Getresponse form templates.
To begin with, they’re not responsive (i.e.they won’t resize themselves automatically to match the device they’re being viewed on).
Furthermore, no controllers are offered by Getresponse to change forms on or off on particular devices or individual pages of your website. In the light of Google’s new strategy to pop-ups (where sites can take a hit in search results if they display’intrusive interstitials’ on mobile devices) this is a bit of a concern.
To get around this, I generally avoid using Getresponse form templates, and make do with HTML embeded forms which I style myself, and also for popups I connect my Getresponse to some growth-hacking instrument named Sumo (that allows me to change pop-ups off for cellular users, in addition to display forms precisely as I’d love to and on the webpages I need ). Email Marketing Software Reviews Uk
On the whole, Getresponse is really straightforward to use. It’s certainly easy enough to perform all the basics: import contacts, create campaigns, setup autoresponders and check numbers and the interface is pretty clean and intuitive.
With regards to how it stacks up against its rivals in this regard, I’d assert that Campaign Monitor is a little bit more user friendly, and Mailchimp includes a slicker user interface (although one that makes finding certain performance a bit tricky at times).
One area I think that might be significantly better in the user-friendliness standpoint is the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide a very flexible approach to make blocks of content and transfer them about an e-newsletter, in practice it’s quite clunky to use and may cause accidental deletion of content, or placement of it at the incorrect part of the e-newsletter.
If you’re able to get your head around it, and practice using it a little bit, it does make for a useful instrument – it is only that the implementation of it could be rather better.
Additionally, as explained above, the CRM instrument could be far better from a usability point of view — adding contacts to deals can be unnecessarily difficult.
The 30-day free trial that Getresponse provides is fully functional and the free trial isn’t contingent upon providing credit card details.
This helps you avoid that annoying”oops I forgot I signed up for that trial and now I’m getting charged for a product that I do not use” scenario.
The only down side to this free trial is that it limits the number of readers it is possible to send to 1000. It would be useful if that could be increased a little, as it would help potential users try out the tool in more’real-world’ situations.
There are 3 chief types of Getresponse pricing plan -‘Email’,’Pro’ and’Max’ — and within each of them, several additional kinds of plan to pick from (all based on list size).
As much as 1,000 subscribers: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there’s an”Enterprise” program for consumers that our lists transcend 100,000 email addresses: that starts at $1199, using exact pricing depending on requirements (if you are considering the”Enterprise” plan, you will want to contact Getresponse to schedule a demo, outline your requirements and discuss pricing).
Significant discounts are available if you pay upfront for 12 or 24 months of service (18% and 30% respectively) — these are much more generous than many competing platforms. Email Marketing Software Reviews Uk
Distinctions of Every Plan
Each of the Getresponse plans cover the significant basics — key characteristics include:
The ability to import, develop and host an email database
a wide range of templates
responsive email designs
RSS / blog to-email performance
comprehensive segmentation alternatives
social sharing tools
There are a number of differences between the’Email’,’Pro’ and’Max’ plans but for me the key ones are:
CRM – Getresponse provides a customer relationship manager tool on its’Pro’ plans up
landing pages – you can simply avail of landing pages which enable split testing and boundless views if you are on a’Pro’ program or greater
Webinars – that performance is not available whatsoever on the’Email’ strategy and the number of webinar attendees is restricted for the’Guru’ and’Max’ plans at 100, 500 respectively (it is uncertain what the limit is about the’Enterprise’ program ).
Users – you can have just one user account on the’Email’ program; by contrast you receive 3 on’Pro’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you’re pleased to use one of those entry-level’Email’ plans, the pay-per-month Getresponse programs are on the whole more affordable than those provided by many of its key competitors, particularly if you have a fairly high number of email addresses on your database.
For example, if you’ve got a mailing list containing between 9,000 and 10,000 documents that you wish to send an unlimited number of mails per month to, then you’ll discover that hosting it using Getresponse costs $65 per month.
$4 a month cheaper than with Aweber
$10 cheaper per month than Mailchimp
$84 per month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure is dependent not just the number of email addresses in your database but on how many emails you send a month too. If you are happy to limit the amount of mails sent via Campaign Monitor (from the case above, to 50k mails ), you can expect to pay a monthly fee of $89, nevertheless considerably higher than Getresponse’s.
The only well-known service that I could think of that comes from significantly more affordable is Mad Mimi, which costs $42 per month to host up to 10,000 email addresses (note however that the functionality offered by Mad Mimi is nowhere near as broad as Getresponse’s or indeed another products mentioned above).
Additionally, it is worth pointing out that Mailchimp offers narrower pricing rings, meaning that based on how big your list, it might occasionally be a slightly cheaper option than Getresponse.
At the database end of things, Getresponse’s pricing is pretty competitive too – you can host a database containing 1,000 email addresses for $15 a month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee for a 1,000 recording database will be the like Getresponse’s; and Mad Mimi provides a marginally more affordable, if less operational offering for $12 per month.
Two final things to be Conscious of on the pricing :
Some competing suppliers — notably Mailchimp – offer free account for users that have a few records (but these do not supply the full range of features that you get on a paid program ).
As stated before, if you’re ready to pay upfront for 1 or two decades, you can avail of significant discounts the other competitors do not yet supply.
So the most important thing is that Getresponse is pretty competitive in the pricing section. But what about features? Email Marketing Software Reviews Uk
Getresponse represents among the more cost-effective ways to host and speak using an email database.
It’s also among the most intriguing products of its type – in that it provides email marketing, landing pages, CRM and webinars all under one roof. It is difficult to consider any competing product that offers this’all around’ proposition, and it’s what proceeds to convince us to use it for Style Factory’s email advertising.
Some developments to Getresponse do have to be made however, particularly where the email designer is concerned – its own drag and drop interface is much more fiddly and not as responsive than it ought to be. A good deal of improvements could be made to the data capture forms too, especially for users wishing to display them on mobile devices.
And from what I gather from reader opinions, there are improvements that could be made into the support offering.
Overall though I speed Getresponse very tremendously – you get considerable bang for your buck with this product.
Here are a Couple of pros and cons of utilizing Getresponse overall:
Advantages of Getresponse
Superb marketing automation options.
The CRM performance integrates neatly with Getresponse’s email automation functionality.
Provided that you are happy to use an’Email’ program, Getresponse is cheaper than most of its key competitors (in certain cases, substantially so) whilst supplying just as much, or even more performance as them.
The discounts you receive when paying upfront for one or two years of service are extremely generous – you will be hard pressed to find similar reductions in costs from key opponents.
Its webinar functionality is a USP – something which isn’t offered by any products that are similar.
Its reporting and comprehensive split testing features are strong.
Getresponse is clear regarding deliverability rates, publishing characters on its own site and providing deliverability statistics for individual e-newsletters that you send.
It offers an extremely flexible approach to data segmentation – more flexible than many competing goods.
It allows you to add subscribers to your mailing list on both a single-opt in and a dual opt-in basis.
It sends responsive emails and permits you to preview smartphone versions of your e-newsletters really easily.
It includes a useful landing page founder – but bear in mind that you need to be on a more expensive strategy to get the fully operational version of this.
You can try all of its features free for 30 days without the need to enter credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing mails may be a little bit on the fiddly side.
The data capture forms provided are not responsive and you can not control when and in which they’re displayed on your site.
CRM performance needs to be improved considerably before it could be considered a substitute for a standalone CRM merchandise.
There’s a limited selection of RSS-to-HTML e-newsletter templates provided.
You can only use’web-safe’ fonts in e-newsletters, which can make the templates seem marginally less slick than those provided by competing goods.
The pricing arrangement is a bit perplexing, with users having to cover something of a premium to access the landing page creator tool.
The free trial restricts the number of subscribers you can send messages into 1000.
The landing page addition does not let you perform A/B evaluations, meaning that in order to obtain this functionality you are forced to use a more expensive plan than you may like.
DKIM authentication is only on the more expensive’Max’ plans.
No phone support is provided. Email Marketing Software Reviews Uk