Primary Features Email Marketing Software Reviews 2016
Aweber provides you with the Following key attributes:
the ability to import / host the email database
a vast range of templates
some marketing automation functionality
responsive email layouts
RSS / blog to-email performance
phone, email and live chat service
integrations with third party apps Email Marketing Software Reviews 2016
Aweber’s service is one of The stand-out features of the product.
Phone support, email service and Live chat support is available – this contrasts very well with some important competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that only provide live or email chat support.
Furthermore, there’s no hoops to Go through to get support – related phone number and email details may be seen very easily on the organization’s contact page, with no necessity to trawl’knowledge bases’ or fill in any forms ahead.
On top of that, the Business won a Gold award in 2016 that the US’ National Customer Association’s Stevie Awards (and a silver and bronze awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the service you will receive if you contact them.
If you are a newcomer to email Advertising, then this sort of easy accessibility to good-quality support is a strong argument in favour of using Aweber as your email marketing provider.
In terms of The availability of support, you can contact Aweber’s phone support staff from 8am-8pm ET Monday to Friday, and also their email and live/chat service is available 24/7.
In contrast to its Competitions, Aweber supply one of the largest collections of e-newsletters templates accessible: you will find more than 700 accessible.
To provide a bit of circumstance, There are approximately 500 templates available for Getresponse, 90 for Mailchimp and approximately 50 for Campaign Monitor.
Toe be truthful, I don’t adore all of The layouts – some of them seem slightly dated. I’d consider them to be marginally better compared to Getresponse ones, but not as excellent as Mailchimp’s or Campaign Monitor’s.
However, the Sheer volume of templates available means that using a bit of tweaking you should be able to obtain a suitable one for the e-newsletters. There is, of course, always the choice of communicating your own also. Email Marketing Software Reviews 2016
Like comparable e-marketing products, Aweber may take your website’s RSS feed and turn it into e-newsletters which get sent out based on a schedule that you define. Back in Aweber, this can be called’Blog broadcasts’, although you can use this attribute with any material that has an RSS feed.
This functionality is Particularly handy for bloggers that want subscribers on their mailing lists to automatically receive e-newsletters comprising their newest articles (or, really, a monthly digest of blog posts). Essentially, it means you can force your newsletters from the website – this can be a large time-saver.
It’s worth noting that You can not use the standard Aweber template layouts for RSS-to-email functions – you need to choose from a set of templates which are specifically designed for this function.
On the plus side, there are quite A few of them to pick from – over most other e-marketing alternatives I have tried.
On the down Side, many of them look pretty dreadful. And annoyingly, you can’t use the normal Aweber email drag and drop interface to edit them. With a bit of tweaking, you are probably going to have the ability to find something which works ok, but I think there’s definitely some large room for improvement here.
One thing that you can not use in Aweber templates which you can in some other competing platforms (such as Mailchimp and Campaign Monitor) is net fonts. You are restricted to using the usual’secure fonts’ – Arial, Times New Roman, Trebuchet and so forth.
There are good arguments for not Allowing use of internet fonts – for instance, your mails are likely to appear more consistently and display more faithfully across email clients – however merely using web safe fonts may make templates seem a tiny bit blander than they otherwise could.
In general, I’d give Aweber a Thumbs up in the template section, but it’d be nice to find a few of the templates freshened up a little, and the addition of some appealing web fonts.
Importing an existing database To Aweber is a fairly straightforward affair.
You can upload the next file Types:
Alternatively, you can add Individual subscribers manually, or copy and paste rows of subscribers into Aweber.
As you import your data, you’re Given the choice to add your readers to a certain set of autoresponders, and tag them. Not all competing goods permit the addition of imported data into autoresponder cycles so this is a wonderful feature to have.
For anti-spam reasons, you will Need to answer a few questions regarding how you collected the data you are importing. If your list is on the bigger side, you may also need to wait until it’s reviewed by Aweber’s anti-spam compliance group (as is true with other email advertising tools).
In essence, Aweber’s importing performance is great – no complaints .
Marketing automation is a feature Which is increasingly offered by email advertising options like Aweber.
I tend to consider it as ‘Autoresponders 2.0′ – where you go beyond traditional’drip’ campaigns and create sophisticated user journeys with’IFTT’ – if this, then – style workflows.
With Marketing automation, you generally look for a flowchart where mails are routed based on user actions: email opens, connect clicks, website visits, purchases made and so forth.
Aweber lately introduced a new advertising Automation feature that to a degree provides this performance:’Aweber Campaigns.’ With this feature, you may use certain user actions — specifically opens and clickthroughs — and the application of tags to ascertain what should be sent to whom and when (see above).
However, I Think this operation should go somewhat further really – tools such as Getresponse and Mailchimp supply much more flexibility when it comes to which kinds of user behaviour can trigger mailouts.
For example, in Getresponse, you may use triggers like purchase, special page visits, subscriber’score’ and revenue pipeline stage to send messages.
So Aweber is playing a little bit of catch up with its rivals here. Email Marketing Software Reviews 2016
Autoresponders – a Collection of Follow up emails which are automatically triggered by time or user actions – are a key part of any e-marketing solution.
Aweber assert to have Invented autoresponders back in 1998 and as such you would expect their autoresponder performance to be mind-blowingly excellent. Oddly, it is merely’okay’.
On the other hand It’s very Straightforward To set up follow up emails based on time period – for example, automatically sending readers an onboarding email immediately after sign up, a promo code two days afterwards and a’follow us on social websites’ email a week later is extremely easy. This is a regular use of autoresponders and it’s a breeze with Aweber.
On the other hand, triggering Autoresponders based on user actions and buys is a little more complicated compared to key opponents Mailchimp and Getresponse.
Utilizing Aweber, you can create ‘goals’ or combine automation principles with tagging to make autoresponders behave in very funky ways. . .but if you would like to take advantage of autoresponders in really advanced manners, you’re likely going to should appear at other products, especially Getresponse, which supplies’marketing automation’ performance that pops up to a built-in CRM.
And speaking Of advertising automation…
Mobile Responsive Design
Unlike some other e-marketing Tools – notably, Mad Mimi – all Aweber’s email templates are ‘responsive’.
This means that they Automatically resize themselves to suit the device they are being seen on. In this day and age of smartphones and tablets, this can be a good feature.
One minor Gripe I have however seeing the reactive designs is the way to preview them you’ll actually have to send a test email to a smartphone. On other platforms you can normally just hit a’preview on telephone’ button or similar. The absence of the operation is not a dealbreaker by any means, but it does slow you down a little, particularly if you’re sending a great deal of campaigns each month.
Split testing (also known as A/B testing) entails sending variants of your e-newsletters to a number of your mailing list, tracking the performance of eachand every sending the’best’ variant to the remainder of your list.
Most e-marketing tools manage This automatically for you: you produce a few distinct variations of your email (using either differing content or subject headers), send them into a sample of your data, along with your e-marketing solution will roll out the very best performing version automatically to the remainder of your mailing list.
Split testing USED to be great In Aweber: until quite recently, you could create and examine four variations of an email (making Awber’s split testing functionality better than most leading competitors; Getresponse being a notable exception).
For some Reason split testing is currently completely inaccessible in Aweber – I have been assured by their sales team that it’s coming back during the next few months, but if you think you are going to want this functionality urgently you might be best off considering an alternate email advertising solution.
Email analytics in Aweber have been good. In addition to Having the Ability to monitor key stats such as open Pace, clickthroughs and bounces, you can also look at a lot of other useful analytics / information, such as
that the growth of lists over time
an Summary of sign up methods
where individuals are opening your email (i.e., geographical place )
the history of an individual’s activity – you can see past opens and clicks etc. in a per-subscriber degree
And more besides.
In terms of how this compares With competing products, I’d say that Aweber’s reporting is more comprehensive than that which is available in Campaign Monitor or even Mad Mimi; howeverI would assert that Mailchimp and Getresponse both offer better reporting ports.
Together with the latter two products you Appear to be able to acquire more of an summary of information in 1 spot, particularly when looking at the performance of individual e-newsletters.
By comparison, With Aweber you’ve got to flick involving three segments -“Broadcasts”,”Subscribers” and”Reports” to get a general picture of information, whereas Getresponse and Mailchimp present most of their reporting information onto a single dashboard (which you can then use to drill down to specifics). Email Marketing Software Reviews 2016
A nice feature of Aweber is the Flexibility it gives you around how you want to deal with the opt-in process.
You can choose to subscribe your Users on either one opt-in or a double opt-in basis (single opt-in is when a user is subscribed instantly after finishing a form; double opt-in is when they have to click a link in a confirmation email to complete their subscription).
The two Approaches have their own merits, so it’s good to see Aweber being flexible in this regard – not all of competing solutions provide their clients with this choice.
Aweber Provides an adequate range of integrations with different solutions. There are over 400 integrations available which allow you to join Aweber to different kinds of cloud-based applications – web builders such as Wix or WordPress; CRM tools like Salesforce; landing pages like Instapage and so forth.
A number of them involve committed widgets; others involve adding a snippet of code into a site; others demand a sync tool such as Zapier.
It is rare that Aweber will plug to other software quite as easily as Mailchimp (that appears to be the default option’standard’ email advertising choice for a lot of apps), but you also should not have too much difficulty getting Aweber to operate with a broad range of other SaaS (software as a service) apps.
Information in Aweber is Pretty simple. You can create sections not only depending on the contents of any field in your database, but also on consumer action too – mails opened, web pages visited, links clicked, goods bought and so on. It is all very flexible and simple to use.
It is a bit tricky however To figure out how to reach the screen where you make the segments – you essentially have to visit a’manage subscribers’ section, search for some readers and save the search as a section.
To be honest, some solutions (such As Getresponse) use a similar approach to segment creation – although others (such as Campaign Monitor and Mailchimp) provide a more findable’segments’ section.
Regrettably Aweber does not let You broadcast mails to multiple sections at once, however. This will cause problems for some users that have a need to’pick and mix’ sections in mailouts on a normal basis.
By way of example, say you’re a dealership with a mailing list comprising a field known as’car version.’ You have used this field to segment your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer that is Specifically pertinent to Polo, Golf and Passat owners, and you also want to send a message about it to those three sections in 1 go.
In an Perfect world you’d only be Able to choose the applicable segments and send the message to all those three groups. With Aweber though – this isn’t possible. You would need to either send three individual messages or create a new section targeting’Polo OR Golf OR Passat.’
You’ll have a similar problem if You would like to exclude particular segments from the air; therefore finally it is a bit of thumbs-down for the segmenting functionality in Aweber.
Other email Marketing tools, especially Getresponse and Campaign Monitor, handle this in a much better manner.
Overall I would say Aweber is a Strong email marketing tool.
It is not exactly the best product of its own Kind accessible, but it’s reasonably priced, easy to use and contains many of the main features you’d expect from an email marketing solution.
The primary Facets of the product That would nudge me in Aweber’s leadership are its ease-of-use and thorough support. The latter might be especially important for some potential users, particularly those starting out in e-marketing without a truckload of technical skills (you likely won’t get stuck, but if you do, you are able to speak with an actual human being on an actual telephone line about your problem).
In Addition, It’s not overly Expensive by comparison to some competing products, notably Campaign Monitor and iContact.
The main things that would Dissuade me are its lack of split testing operation and its relatively fundamental automation features.
I hope you’ve found this Aweber review Helpful so far, but if you haven’t made your mind up on if this is actually the e-marketing solution for you, here’s a simple breakdown of the key advantages and disadvantages of using it: Email Marketing Software Reviews 2016
Benefits of using Aweber
Split testing is presently disabled.
There are cheaper options on the market that offer much more features in the marketing automation department – Getresponse being a prime example.
Some of the templates look a bit dated.
The RSS to email templates are bad and they can’t be edited with Aweber’s standard drag and drop email builder.
You can not include or exclude multiple segments simultaneously when sending an e-newsletter.
Benefits of Aweber
It’s easy to use.
Support options are more extensive than is the case with some essential competing goods and according to Aweber’s Stevie awards for customer service, should be high.
It is reasonably priced – whilst not the cheapest product of its type on the market, it is more affordable than many similar solutions.
It enables you to choose whether to join people to your list on a single or double click basis.
It has good import functionality, together with the option to import a wide assortment of file types and insert the email addresses you are importing directly to an autoresponder cycle.
It integrates neatly with a good range of third party applications and apps.
It comes with an extremely large assortment of templates – more than its key competitors.
Setting up simple time-based autoresponders is very simple to accomplish.
All email templates are responsive.
Reporting features are strong.
Segmenting data is relatively simple and you may use both field contents and user action (email opens, links clicked etc.) to create your sections.
You can Find a free trial of Aweber here.
You will find 5 Aweber plans on Offer:
Hosting and emailing a list containing up to 500 subscribers: $19 per month
501 to 2,500 readers: $29 per month
2,501 to 5,000 readers: $49 a month
5,001 to 10,000 subscribers: $69 monthly
10,001 to 25,000 readers: $149 per month
In Case You Have 25,000+ subscribers, You will need to call Aweber for a quotation.
A 14% reduction can be obtained If you pay quarterly; a 14.9% reduction is available if you pay annually. Additionally, there are some discounts available for students and non-profit organisations.
One Part of Aweber’s pricing Construction that prospective users may like is that all attributes are available on all plans – unlike some competing goods you do not need to be on more costly plans to unlock certain functionality.
Nevertheless, The performance available on Aweber – as we will see below – isn’t always as extensive as you may find in rival email marketing solutions.
Pricing Vs. Competition
Aweber is, in general,
Significantly more affordable than Campaign Monitor
much cheaper than iContact
roughly the same price as Mailchimp
slightly more costly than Getresponse
much more expensive than Mad Mimi (note: Mad Mimi’s attribute set is significantly more basic nonetheless ).
It is worth noting that the above Comparisons do not really apply to very little lists nonetheless – if you have a little email database, several of the competing goods are better worth.
For example, hosting a list Containing 1000 records will cost you $29 with Aweber, and…
$12 monthly using Mad Mimi
$15 monthly with Mailchimp
$15 per month with Getresponse
$29 per month using Campaign Monitor *
$32 per month with iContact
Taking another example, if you Have a larger list containing 10,000 documents, it will cost $69 with Aweber and…
$149 monthly with Campaign Monitor *
$79 per month with iContact
$75 monthly with Mailchimp
$65 per month having Getresponse
$42 monthly using Mad Mimi
* A brief note about Campaign Monitor: you will find a few cheaper Campaign Monitor plans available which allow you to host the very same amounts of email addresses as outlined above, but they limit the number of e-newsletters that it is possible to send them. For the sake of a fair comparison, I’ve referenced the prices for Campaign Monitor programs that permit unlimited broadcasts as these programs are comparable in terms of send volumes allowed to the Aweber ones.
That is just two examples of Course, and Aweber’s competitors have different pricing tiers that will occasionally make Aweber cheaper, occasionally more expensive. But generally I’d say Aweber is priced about in the middle of the e-marketing solution scale.
Of course, pricing Isn’t exactly the Only factor you should base your choice on. . .the more important thing to work out is what bang you get for your dollar.
So let us Look at several Aweber attributes.
Aweber Free Trial
One of the Best strategies to decide whether Aweber is for you of course is to avail of its free trial. Email Marketing Software Reviews 2016