Description of Getresponse Email Marketing Software Real Estate
Getresponse is primarily an email marketing app that allows you to: Email Marketing Software Real Estate
Import and host a mailing list and also catch data onto it
create newsletters which could be delivered to the subscribers in your mailing list
automate your mails to subscribers via use of’autoresponders’
perspective and analyse data related to your email marketing campaigns — open rate, click through, forward etc..
Recently however, Getresponse’s feature set has evolved quite a bit, to the point where it is getting more of an’all-in-one’ marketing solution.
Besides email marketing, it also supplies training hosting, landing pages, and a few CRM (client relationship management) performance.
We’ll discuss all these features in depth below, but first, let’s look in pricing.
Getresponse’s feature set is arguably one of the most comprehensive on the market.
Not only does it provide all the crucial stuff you would expect from an email marketing platform – list templates, hosting, autoresponders, analytics and so forth, but as mentioned previously, it’s been expanding the feature set to the point at which it’s morphing into an all-in-one / CRM-style advertising and marketing platform.
The question is if Getresponse is a jack of all trades and master of none – let’s drill down into the crucial features to find out.
Up until very recently Getresponse support was one of the most comprehensive available for email marketing tools: the firm offered phone support together with live chat support, email support and assorted online tutorials / tools.
Sadly, the phone service has now been discontinued. Instead you’ll have to use live chat (24/7) or email service. To be honest, many similar e-marketing platform suppliers only offer you these two channels – if phone service is a deal-breaker for you then you might wish to consider Aweber, which still supplies it (you can read our Aweber review ).
Concerning the quality of Getresponse service, I have not had to use it very frequently (a good thing) but when I’ve I have found it for a bit of a mixed bag (less of a good thing). A number of those live chat support I’ve received has been excellent, and I haven’t needed to wait too long to chat with an agent; the email support .
Some of the comments I’ve got from our readers does suggest that there do need to be improvements made concerning the caliber of support Getresponse offer. As with a lot of these types of businesses, I expect it boils down to that you get daily. Email Marketing Software Real Estate
Getresponse offers some very comprehensive analytics and reporting options. You get all the Fundamentals of course – open rate, click-through, unsubscribe rates and so forth – but also to that there are some very nifty features that are worth a particular mention, specifically:
‘one-click segmentation’: the choice to identify individuals who did not engage with an e-newsletter you shipped and set them in a segment of readers which you can then email again with a different version of the e-newsletter
‘metrics over time’: you can discover just when a lot of your readers do it on your emails, and period your prospective mailouts according to this information
’email ROI’: by incorporating some monitoring code into your post-sales page on your website, it is possible to discover how efficiently (or not!) Your email campaigns are driving sales, and work out your return on investment in electronic mail marketing.
Per-user info – you can click one of your readers and see in which they signed from, where they’re located and which emails they’ve opened in the past.
Mailchimp and Aweber provide some comparable reporting performance (especially around sales tracking) but Getresponse’s reporting tool is definitely one of most fully featured out there (it surely trounces the stats options provided by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, however, in regards to templates, Getresponse arguably falls down a little.
Unfortunately, the templates provided from the box look a bit dated; they aren’t as attractive as the ones offered by Mailchimp or even Campaign Monitor (and I slightly prefer Aweber’s offering here also ).
On the other hand, the templates are extremely tweakable – you can alter fonts, layouts and vision easily enough using the controls supplied; and naturally there is nothing to stop you simply designing your HTML email template and minding the code for it.
Additionally, there are tons of templates to choose from — over 500 — and they are presented in easy-to-understand categories, so it’s generally pretty simple to locate a good starting point to get a template and then edit it until you’re happy with the plan.
If you are really not pleased with the templates offered by Getresponse, there is also the option of buying a template by a third party supplier such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is that the assortment of RSS-to-email applications options are not so extensive (just 11 templates are provided – well short of the 700+ available for routine newsletters!) And a few of them played a bit for me when I tested them in Outlook (2010). I finally found something that worked for me personally, but I think that there are definitely a few improvements that could be created in this region. Email Marketing Software Real Estate
Autoresponders are e-newsletters that are sent to your subscribers at intervals determined by you personally — you can put them up so that instantly after somebody signs up to a mailing list, they receive a welcome message in the business; a week after they can get a discount deal for some of your goods or services; 3 weeks later they could receive an invitation to follow you on social networking. And so on.
Getresponse’s autoresponder functionality is an integral selling point – it offers among the most extensive feature sets available.
You can send either time-based or action-based messages; time-based options comprise cycles such as the illustration above, and also action-based messages can be triggered by user actions or advice, such as:
subscriptions to particular lists
changes in contact tastes
finished transactions / targets
changes in consumer information
Lately Getresponse launched a new version of their new autoresponder functionality, known as’Marketing Automation.’
This allows you to create automation workflows using a drag and drop builder – you basically set up an’automation flowchart’ that educates Getresponse what to do when a user opens a particular deal, clicks on a specific link .
This type of functionality goes far beyond what’s traditionally been available from autoresponders, and lets you make an individual journey which can be customised to the nth level.
For a quick overview I’d suggest taking a look at Getresponse’s video overview for Marketing Automation.
It’s important to note, however, these more advanced marketing automation features are only available to the more expensive programs – the’Guru’ program and up. Email Marketing Software Real Estate
Landing page Builder
Online advertising campaigns which use landing pages will usually generate far more leads if, instead of simply directing individuals to a (cluttered!) Website, they point users to appealing’squeeze pages’ containing clear info and a clean, well-designed data capture form.
Getresponse offers something quite beneficial in this regard that the majority of its rivals do not: a landing page founder (and one that is mobile-friendly to boot).
Products like Campaign Monitor and Aweber require that you use a third party (and paid-for) landing page generating tool like Unbounce or Instapage; Mailchimp recently introduced a landing page functionality but it is yet to become sophisticated at Getresponse’s.
But unless you’re on a Getresponse’Pro’,’Max’ or’Enterprise’ program, the Getresponse landing page performance is fairly limited: you can just create one landing page, which can only be displayed 1,000 times per month.
Also, and above all, you can not utilize the landing page A/B testing functionality on the cheapest Getresponse program (where the system indicates a sample of your users different versions of your landing page, calculates conversion speeds, and ultimately rolls out the best performing landing page automatically).
If you’re serious about landing pages – and they are unquestionably a useful attribute – then it is definitely worth looking at one of the more expensive Getresponse plans.
You can buy the Landing Pages feature as an add-on for an extra $15 a month, but quite frustratingly, although the add-on allows you to display an unlimited amount of landing pages to potential subscribers, it doesn’t consist of A/B testing.
Therefore, if I was considering the Getresponse landing page functionality, I wouldn’t bother with this fairly half-baked add-on: I would just go for a few of the more expensive programs (which I suppose is exactly what Getresponse would like one to do) .
Getresponse was ahead of its rivals for quite some time using its responsive email design performance, which automatically corrects your e-newsletter’s template so that when a user is reading it onto a mobile device, the design and fonts will be optimized for the device in question.
Most competing products have captured up on this today, and extend responsive email templates, but Getresponse is far better than most similar goods as soon as it comes to displaying a reactive preview of your e-newsletter – you simply hit a’mobile preview’ button to get a quick snapshot of what your email resembles on a smartphone (see image right).
Not only that but you can’reverse’ the smartphone preview around, so you can preview what your own email looks like when the screen is used in either portrait or landscape style. Email Marketing Software Real Estate
Customer Relationship Management
One of the most frustrating facets of using many famous CRM tools is the necessity to export information to CSV and straight back into your email marketing instrument as a way to do mailouts (or the need to export data from the email marketing tool into your CRM to add leads to it).
When I watched Getresponse recently introducing a new CRM attribute in their plans I was intrigued – that could possibly do away with all that info exporting and exporting, and keep everything neatly in one area.
Initially I wasn’t that impressed with the Getresponse CRM tool since you could only use it to perform quite basic tasks: you could create sales pipelines, add contacts to them and track activity (emails, phone calls etc.) with those contacts manually.
But lately Getresponse have upped their video game a bit on this particular front. The CRM is currently integrated with all of Getresponse’s email marketing operation and you can add users into a CRM pipeline according to their activity (form completions, email opens, purchases etc.) or trigger autoresponders depending on the accession of a new contact into a pipeline phase.
An example of how you could use this functionality is as follows:
You can add a contact to a specific stage on a revenue pipeline based on the page of your website that they finished a form ;
you could then send a automated email tailored to that pipeline period a few days afterwards;
and dependent on the action they took in regards to that email (clicking on a certain link ) you could automatically move them onto another phase of the pipeline and automatically invite them to a webinar.
It is very clever stuff, and that I can’t think of any email marketing product offering such a tight integration between autoresponders and CRM pipelines. For this kind of functionality you normally must look at committed — and more costly — CRM products such as Salesforce and Infusionsoft.
But, it is not all good news about the CRM front there are a few big things missing out of Getresponse’s CRM feature set.
The most glaring omission is email activity monitoring. Other CRM packages permit you to bcc a dropbox email address any time you send an email to some lead or client; doing so keeps a record of this communication from the contact’s history. There’s currently no way of doing so together with all the Getresponse CRM, nor is there an easy way to send one-to-one emails to prospects or clients.
And strangely, when you click a contact in a deal pipeline, you can not see their contact activity — i.e., the activities they have taken (open, clicks etc.) with regard to previous communications which you’ve delivered to your leads are not displayed. To see this, you need to go from the CRM section of Getresponse, search for your own contact in the contacts section and click on their details. But guess what? Doing so doesn’t exhibit their deal history.
Task management is non-existent also: Unlike dedicated CRM tools, there’s no way to assign tasks to other team members.
Eventually, adding contacts into your pipeline stage is difficult. You have to add contacts to a list first, then go to the CRM pipeline, add a bargain and hunt your lists for the contact you just added. From a usability point of view this is very clunky and time consuming. You should just be able to put in a bargain right to a pipeline and then enter the contact details of your guide or customer at that point.
So as things stand, the Getresponse CRM is somewhat half-baked. However, it’s a new attribute and the stuff it could perform on the automation side is impressive. I’m hopeful that this feature gets developed over time since done right, it is potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to sponsor webinars on the platform.
Given that webinars are usually utilized as a lead-generation strategy, the notion of having your email database and your webinar tool under the exact same roof is extremely attractive.
The pricing is also very aggressive too compared to established webinar solutions. For instance, one of the leading webinar services, Gotowebinar, fees $199 a month to sponsor webinars with as much as 500 attendees; you can really do the same (plus a whole lot more) with Getresponse for $165 (as long as your listing size is below 25,000).
With regard to attendee limits, the Getresponse’Pro’ program allows you to sponsor a webinar with around 100 participants; the’Max’ program’s limit is 500.
You can also buy webinars performance as a add on to a cheaper plan: $40 per month buys you a 100 attendees limit, $99 a month buys you a 500 attendees limit. It’s not clear what your options are if you need to host larger scale webinars compared to that however.
A couple of Getresponse webinar features worth flagging up as being especially useful are:
The fact Your attendees do not need to install any applications to attend the webinars
one-click list of your webinars
free online storage for playback files
Ultimately webinar performance is potentially a very useful feature to have sitting on your e-marketing arsenal and its addition as a characteristic provides Getresponse a very significant advantage over its key rivals, particularly when you consider that you can link it in with a built-in CRM tool (more on that in a moment). Email Marketing Software Real Estate
The email deliverability rate – the percentage of e-newsletters sent that successfully reach inboxes – is obviously an important thing to check at when choosing an email marketing tool.
Not all email marketing suppliers are that forthright in their deliverability prices; but Getresponse seems pretty open about that, with this to say about it in their own website:
At GetResponse we are frequently asked about the quality of the deliverability speed. Since deliverability depends on many factors, including the content of your messages, the deliverability rate could vary for every mailing. For all our clients collectively, nevertheless, we’re pleased to say our general deliverability rate now stands at 99%.
Clearly you’re going to have to choose the company’s term for this, but assuming it is true, it is a fantastic rate and inspires confidence that the vast majority of emails you send using Getresponse will reach their intended recipients.
What’s more, Getresponse really provides you the deliverability rate of each message in your email analytics – this is something I haven’t encountered on competing products’ metrics. A thumbs up for this.
I really do have to pull Getresponse up on something concerning deliverability nevertheless: to guarantee a high deliverability speed, it’s advisable to use a platform named DKIM email authentication. You are able to use DKIM using Getresponse – but only on the costlier Getresponse’Max’ plans.
Though I’ve not encountered any deliverability problems using the cheaper plans, competing products do not force you to invest in a more expensive strategy to avail of this feature — it’d be useful to see Getresponse being more generous here.
There are two approaches you can use to add subscribers to a mailing list: having a’single opt-in’ or even a’double click’ process.
If you use use a single opt-in process, the individual signing up to your mailing list is added to your mailing list the moment they hit the submit button on your sign up form.
Using a double opt-in process, the person registering to your record is sent an email containing a confirmation link that s/he must click before being subscribed.
The main advantage of one opt-in process is that it makes it really easy for users to sign up for your mailing list; additionally, it generally increases conversion speed and so the number of subscribers on your record. A dual opt-in procedure is best for verifying the people subscribing to your list are using actual email addresses and contributes to cleaner information and more precise stats (because open rates etc. are calculated according to a list containing just real email addresses).
Now, the good news here is that Getresponse allows you to take advantage of either opt-in approach – this is not true with all competing goods. So a thumbs up for Getresponse to be flexible about this.
You’re probably thinking that all this sounds quite fine — but to tell the truth, I think there is a great deal of room for advancement with respect to Getresponse form templates.
To begin with, they’re not responsive (i.e., they won’t resize themselves automatically to suit the device they are being viewed on).
Furthermore, no controls are provided by Getresponse to switch forms off or on on particular devices or pages of your website. In the light of Google’s brand new strategy to pop-ups (where sites can take a hit in search results if they exhibit’intrusive interstitials’ on cellular devices) this really is a bit of a concern.
To circumvent this, I generally avoid using Getresponse form templates, and make do using HTML embeded forms which I style myself, and for popups I connect my Getresponse into a growth-hacking instrument named Sumo (that enables me to switch pop-ups off for cellular users, in addition to display forms exactly as I’d love to and onto the pages I need ). Email Marketing Software Real Estate
Overall, Getresponse is really simple to use. It is certainly easy enough to do all the fundamentals: import contacts, create campaigns, setup autoresponders and check statistics and the interface is really intuitive and clean.
In terms of how it stacks up against its competitors in this regard, I would argue that Campaign Monitor is a tiny bit more user friendly, and Mailchimp includes a slicker user interface (although one which makes finding certain functionality just a bit tricky at times).
1 area I feel that could be significantly better from a user-friendliness standpoint is the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide an extremely flexible approach to make blocks of articles and transfer them about an e-newsletter, in practice it is fairly user friendly to use and can lead to accidental deletion of content, or positioning of it in the incorrect part of the e-newsletter.
If you can get your head around it, and practice using it a bit, it will make for a helpful instrument – it is only that the execution of it might be rather better.
Also, as described above, the CRM instrument could be far better from a usability point of view — adding contacts to deals could be unnecessarily difficult.
The 30-day complimentary trial which Getresponse supplies is completely functional and the free trial is not contingent upon supplying credit card details.
This helps you avoid that annoying”oops I forgot I signed up for that trial and now I’m getting charged for a product that I don’t use” scenario.
The only down side to the free trial is the fact that it limits the number of readers you can send to to 1000. It would be good if this could be increased a little, as it would help prospective users try the tool out in more’real-world’ situations.
There are three chief types of Getresponse pricing strategy -‘Email’,’Pro’ and’Max’ — and inside each of them, several additional kinds of plan to choose from (all based on record size).
As much as 1,000 contributors: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there is an”Enterprise” program for users whose lists transcend 100,000 email addresses: this begins at $1199, using exact pricing based on requirements (if you are interested in the”Enterprise” plan, you will need to contact Getresponse to schedule a demo, outline your requirements and share pricing).
Significant discounts are available if you pay upfront for 12 or 24 months of service (18% and 30% respectively) — those are considerably more generous than most competing platforms. Email Marketing Software Real Estate
Distinctions of Each Strategy
Each of the Getresponse plans cover the significant basics — key characteristics include:
The capacity to export, grow and host an email database
a wide Assortment of templates
responsive email layouts
RSS / site to-email functionality
comprehensive segmentation options
social sharing programs
There are a number of differences between the’Email’,’Guru’ and’Max’ programs but for me the key ones are:
CRM – Getresponse provides a customer relationship manager tool on its’Guru’ plans up
Landing pages – you can only avail of landing pages that enable split testing and boundless views if you’re on a’Guru’ program or higher
Webinars – that performance is not accessible at all around the’Email’ plan and the number of webinar attendees is restricted for the’Pro’ and’Max’ plans at 100, 500 respectively (it is unclear what the limitation is about the’Enterprise’ program ).
Users – you can only have one user account on the’Email’ program; by contrast you get 3 on’Guru’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you are happy to use one of those entry-level’Email’ programs, the pay-per-month Getresponse plans are on the whole cheaper than those provided by many of its key competitors, particularly in case you have a reasonably large number of email addresses on your own database.
For instance, in case you’ve got a mailing list containing between 9,000 and 10,000 records that you want to send an infinite number of emails per month to, you might find that hosting it with Getresponse prices $65 per month.
$4 a month cheaper than with Aweber
$10 cheaper per month than Mailchimp
$84 a month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure depends not only the amount of email addresses on your own database however on the number of emails you send a month also. If you are happy to limit the number of emails delivered via Campaign Monitor (from the example above, to 50k mails ), you can expect to pay a monthly charge of $89, nevertheless considerably higher than Getresponse’s.
The only well-known service that I can think of that comes in considerably more affordable is Mad Mimi, which charges $42 per month to host up to 10,000 email addresses (note however that the performance offered by Mad Mimi is nowhere near as extensive as Getresponse’s or really another products mentioned above).
Additionally, it is worth pointing out that Mailchimp offers narrower pricing bands, meaning that based on the size of your list, it may occasionally be a slightly cheaper alternative than Getresponse.
At the database end of things, Getresponse’s pricing is really competitive too – you can host a database containing 1,000 email addresses for $15 per month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee to get a 1,000 recording database will be exactly the same as Getresponse’s; and Mad Mimi supplies a marginally more affordable, if less operational offering for $12 a month.
Two final things to be aware of about the pricing front:
Some competing suppliers — especially Mailchimp – offer completely free account for users with a small number of documents (but these do not supply the entire assortment of features that you get on a paid plan).
As stated before, if you are ready to pay upfront for 1 or 2 decades, you can avail of significant discounts that the other competitors do not yet provide.
So the bottom line is that Getresponse is pretty competitive in the pricing section. However, what about attributes? Email Marketing Software Real Estate
Getresponse represents one of the more cost-effective ways to host and communicate using an email database.
It is also among the most intriguing products of its type – in that it provides email marketing, landing pages, CRM and webinars all under a single roof. It’s difficult to think of any rival product that delivers this’all round’ proposal, and it’s what continues to convince us to use it to Style Factory’s email marketing.
Some developments to Getresponse do have to be made nonetheless, particularly where the email designer is concerned – its own drag and drop interface is much more fiddly and less responsive than it should be. A good deal of improvements can be made to the data capture types too, especially for users wishing to display them on mobile devices.
And from what I gather from reader opinions, there are developments that could be made into the support offering.
Overall though I speed Getresponse very highly – you get considerable bang for your buck with this product.
Listed below are a Couple of pros and cons of utilizing Getresponse overall:
Advantages of Getresponse
Excellent marketing automation options.
The CRM performance integrates neatly with Getresponse’s email automation operation.
Provided that you are pleased to use an’Email’ plan, Getresponse is cheaper than most of its key competitors (in some cases, significantly so) whilst supplying as much, or even more functionality as them.
The discounts you get when paying for a couple of years of service are extremely generous – you will be hard pushed to find comparable reductions in prices from key competitors.
Its webinar functionality is a USP – something that is not offered by any similar products.
Its reporting and comprehensive split testing features are powerful.
Getresponse is transparent regarding deliverability rates, publishing figures on its site and supplying deliverability data for individual e-newsletters you send.
It offers a very flexible approach to information segmentation – more elastic than many competing goods.
It allows you to add subscribers to a mailing list on both a single-opt in and a dual opt-in basis.
It sends responsive emails and allows you to preview smartphone variations of your e-newsletters very easily.
It comes with a useful landing page creator – but keep in mind that you need to be on a more expensive plan to get the fully operational version of this.
You are able to test out all its features free for 30 days without the need to enter credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing emails can be a little bit on the fiddly side.
The information capture forms provided are not responsive and you can’t control when and in which they’re displayed on your website.
CRM performance needs to be improved substantially before it could be thought of as a replacement for a standalone CRM merchandise.
There’s a limited selection of RSS-to-HTML e-newsletter templates provided.
You can only use’web-safe’ fonts in e-newsletters, which may make the templates seem marginally less slick than those provided by competing products.
The pricing arrangement is a bit perplexing, with users having to cover something of a premium to get the landing page creator tool.
The free trial restricts the amount of subscribers you’ll be able to send messages into 1000.
The landing page add-on does not allow you to execute A/B evaluations, meaning that in order to gain this functionality you’re forced to use a more expensive plan than you might like.
DKIM authentication is only on the more expensive’Max’ plans.
No phone support is provided. Email Marketing Software Real Estate