Main Features Email Marketing Software Ranking
Aweber provides you with the Following key features:
the ability to import / server the email database
a wide range of templates
some marketing automation performance
responsive email layouts
RSS / website to-email performance
telephone, email and live chat support
integrations with third-party apps Email Marketing Software Ranking
Aweber’s service is one of The stand-out features of the product.
Phone support, email support and Live chat service is all available – that compares very favourably with some important competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, who only provide live or email chat service.
Furthermore, there’s no hoops to Go through to get support – related phone number and email details may be seen quite easily on the organization’s contact page, without any requirement to trawl’knowledge bases’ or fill in any forms beforehand.
On top of that, the Business won a Gold award in 2016 the US’ National Customer Association’s Stevie Awards (along with a silver and bronze awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the service you’ll receive if you contact them.
If you are a novice to email Advertising, then this sort of easy access to good-quality service is a powerful argument in favour of using Aweber as your email marketing provider.
In terms of The availability of support, you can get in touch with Aweber’s phone support team from 8am-8pm ET Monday to Friday, and their email and live/chat support is available 24/7.
By comparison to its own Competitions, Aweber supply one of the biggest collections of e-newsletters templates accessible: there are over 700 available.
To provide a bit of circumstance, There are around 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be honest, I don’t love all of The designs – some of them seem slightly dated. I would believe them to be slightly better than the Getresponse ones, but not as excellent as Mailchimp’s or Campaign Monitor’s.
However, the Sheer quantity of templates accessible means that using a little bit of tweaking you should be able to find a suitable one for the e-newsletters. There’s, of course, always the choice of coding your own also. Email Marketing Software Ranking
Like comparable e-marketing products, Aweber may take your website’s RSS feed and turn it in to e-newsletters which get sent out based on your schedule that you define. Back in Aweber, this can be known as’Blog broadcasts’, though you can use this feature with any content that has an RSS feed.
This functionality is Particularly useful for bloggers who want subscribers on their mailing lists to automatically receive e-newsletters comprising their latest posts (or, indeed, a monthly digest of blog posts). In essence, it means that you can power your newsletters from your site – this is a big time-saver.
It’s worth noting that You can not use the normal Aweber template designs for RSS-to-email purposes – you need to pick from a set of templates that are made specifically for this function.
On the plus side, there are quite A few of them to pick from – more than most other e-marketing solutions I’ve tried.
On the down Side, many look pretty dreadful. And annoyingly, you can not use the standard Aweber email drag and drop interface to edit them. With a little bit of tweaking, you are probably going to be able to find something that works fine, but I think there is definitely some large room for improvement here.
One thing that you can’t use in Aweber templates that you can in some other rival platforms (like Mailchimp and Campaign Monitor) is net fonts. You are limited to using the normal’secure fonts’ – Arial, Times New Roman, Trebuchet and so on.
There are good arguments for not Permitting use of web fonts – for example, your emails are likely to seem more consistently and exhibit more faithfully across email clients – however merely using web safe fonts may make templates seem a little bit blander than they otherwise could.
In general, I’d give Aweber a Thumbs up in the template section, but it would be nice to find a few of the templates freshened up a bit, and the addition of some appealing web fonts.
Importing an Current database To Aweber is a fairly straightforward affair.
You can upload the following file Types:
As an Alternative, You can add Individual subscribers, or copy and paste rows of subscribers into Aweber.
As you import your information, you’re Given the choice to add your subscribers to a particular pair of autoresponders, and tag them. Not all competing goods permit the inclusion of imported data into autoresponder cycles so this is a wonderful feature to have.
For anti-spam reasons, you may Have to answer a few questions regarding how you collected the data you are importing. If your listing is on the bigger side, you may also need to wait until it is assessed by Aweber’s anti-spam compliance team (as is the case with other email marketing tools).
In essence, Aweber’s importing performance is good – no complaints .
Marketing automation is a characteristic Which is offered by email advertising options like Aweber.
I tend to think of it as ‘Autoresponders 2.0′ – in which you go beyond conventional’trickle’ campaigns and create sophisticated user journeys with’IFTT’ – if this, then – style workflows.
With Marketing automation, you typically design a flowchart where mails are sent based on user actions: email opens, link clicks, website visits, purchases made and so forth.
Aweber lately introduced a new advertising Automation feature that to some level provides this performance:’Aweber Campaigns.’ With this feature, you can use certain user activities — namely opens and clickthroughs — along with the application of tags to ascertain what should be sent to whom and when (see previously ).
But I Think this operation needs to go a bit further actually – tools like Getresponse and Mailchimp supply considerably more flexibility when it comes to which kinds of user behaviour can activate mailouts.
For example, in Getresponse, you may use triggers like buy, special page visits, subscriber’score’ and sales pipeline stage to send messages.
Thus Aweber is playing a little bit of catch up with its rivals here. Email Marketing Software Ranking
Autoresponders – a series of Follow up emails that are automatically triggered by either time or user actions – are an integral part of any e-marketing solution.
Aweber assert to have Invented autoresponders back in 1998 and as such you would expect their autoresponder performance to be mind-blowingly excellent. Oddly, it is merely’alright’.
On the other hand It’s very Straightforward To set up follow up mails based on time interval – for example, automatically sending readers an onboarding email immediately after sign up, a promo code two days afterwards and also a’follow us on social websites’ email a week later is extremely straightforward. This is a typical use of autoresponders and it is a breeze with Aweber.
On the down side, triggering Autoresponders according to user activities and buys is a bit more complex compared to key competitors Mailchimp and Getresponse.
Utilizing Aweber, you can create ‘goals’ or combine automation rules with tagging to create autoresponders behave in quite funky ways. . .but if you want to make use of autoresponders in really advanced ways, you’re likely going to should look at other products, especially Getresponse, which provides’advertising automation’ performance that pops up to some built-in CRM.
And speaking Of marketing automation…
Mobile Responsive Design
Unlike Another e-marketing Tools – notably, Mad Mimi – all of Aweber’s email templates are ‘responsive’.
This means that they Automatically resize themselves to match the device they’re being viewed on. In this day and age of smartphones and tablets, this can be a good feature.
One minor Gripe I have yet seeing the reactive designs is that to preview them you will actually have to send a test email to a smartphone. On other platforms you can usually just hit a’preview on telephone’ button or similar. The lack of the functionality isn’t a dealbreaker by any means, but it will slow you down a bit, particularly if you’re sending a lot of campaigns each month.
Split testing (also called A/B testing) entails sending variants of your e-newsletters to some of your mailing list, tracking the operation of every and every sending the’best’ version to the rest of your list.
Many e-marketing tools handle This automatically for you: you produce a couple of different versions of your email (using either different content or subject headers), send them to a sample of your data, and your e-marketing option will roll the very best performing version mechanically to the rest of your mailing list.
Divide testing USED to be great In Aweber: until quite recently, you could create and examine four variations of an email (making Awber’s split testing functionality better than many major rivals; Getresponse being a noteworthy exception).
For a few Reason split testing is presently completely inaccessible in Aweber – I’ve been assured by their own sales team that it is coming back over the upcoming few months, but if you think you’re going to need this functionality desperately you could be best off considering an alternate email marketing solution.
Email analytics in Aweber have been good. In addition to being able to monitor key stats such as open Pace, clickthroughs and bounces, you can also look in a lot of other useful analytics / information, such as
the Increase of lists over time
an overview of sign up approaches
where individuals are opening your own email (i.e., geographical location)
the background of an individual’s action – you can see past opens and clicks etc. in a per-subscriber level
And more besides.
In terms of how this contrasts With competing products, I would say that Aweber’s reporting is much more comprehensive than that which is available in Campaign Monitor or even Mad Mimi; however, I would argue that Mailchimp and Getresponse both offer better reporting interfaces.
With the latter two products you Seem to have the ability to acquire more of an overview of information in 1 spot, particularly when considering the operation of individual e-newsletters.
By comparison, With Aweber you’ve got to flick between three segments -“Broadcasts”,”Clients” and”Reports” to get an overall picture of information, whereas Getresponse and Mailchimp present all their reporting information onto one dashboard (that you can then use to drill down to specifics). Email Marketing Software Ranking
A nice feature of Aweber is that the Flexibility it provides you around how you want to deal with the opt-in procedure.
You Can Opt to subscribe your Users on either one opt-in or a dual opt-in basis (single opt-in is when a user is dispersed immediately after finishing a form; double opt-in is if they need to click on a link in a confirmation email to complete their subscription).
Both Approaches have their merits, so it is fantastic to see Aweber being flexible in this respect – not all of competing options provide their clients with this choice.
Aweber Offers a decent range of integrations with different options. There are over 400 integrations available which enable you to join Aweber to different types of cloud-based applications – web builders like Wix or Hotmail; CRM tools such as Salesforce; landing pages such as Instapage and so on.
Some of them involve dedicated widgets; others involve including a snippet of code into a site; others demand a sync tool such as Zapier.
It is rare that Aweber will plug to other software quite as seamlessly as Mailchimp (which appears to be the default option’standard’ email marketing option for a lot of programs ), but you also should not have too much difficulty getting Aweber to work with a broad range of other SaaS (software as a service) apps.
Segmenting information in Aweber is Pretty straightforward. You can create segments not only based on the contents of any field in your database, but also on consumer activity too – mails opened, web pages visited, links clicked, goods bought and so on. It’s all very flexible and simple to use.
It’s a bit tricky however To figure out how to get to the screen where you create the segments – you basically have to go to some’handle subscribers’ section, search for some subscribers and then save the search as a segment.
To be fair, some options (such As Getresponse) use a similar approach to section creation – although others (like Campaign Monitor and Mailchimp) supply a more findable’sections’ section.
Unfortunately Aweber doesn’t let You broadcast mails to multiple sections at once, however. This will cause problems for many users who have a need to’pick and mix’ sections in mailouts on a normal basis.
By way of example, say you are a car dealer having a mailing list comprising a field known as’car version.’ You have used this area to section your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer which is Specifically pertinent to Polo, Golf and Passat owners, and you wish to send a message about it to all those three segments in one go.
In an ideal world you’d only be Able to choose the applicable segments and deliver the message to those 3 classes. With Aweber though – this isn’t possible. You would have to send three individual messages or create a new section targeting’Polo OR Golf OR Passat.’
You’ll Have a similar issue if You would like to exclude particular segments from the broadcast; so ultimately it’s a little bit of thumbs-down for its segmenting performance in Aweber.
Other email Marketing tools, notably Getresponse and Campaign Monitor, manage this in a far greater way.
Overall I’d say Aweber is a Strong email marketing tool.
It’s not the best product of its Kind accessible, but it is reasonably priced, easy to use and comprises most of the key features you’d expect from an email marketing solution.
The main aspects of the product That will nudge me in Aweber’s direction are its own ease-of-use and thorough support. The latter may be especially critical for some potential customers, especially those starting out in e-marketing without a truckload of technical skills (you probably won’t have stuck, but if you do, you are able to speak with an actual human being on an actual telephone line about your problem).
Additionally, it’s not overly Expensive compared to some competing products, notably Campaign Monitor and iContact.
The primary things that would Dissuade me are its lack of split testing operation and its relatively basic automation features.
I hope you have found this Aweber review Helpful so far, but if you haven’t made your mind up on if this is the e-marketing alternative for you, here is a simple breakdown of the important advantages and disadvantages of using it: Email Marketing Software Ranking
Benefits of using Aweber
Divide testing is currently disabled.
There are cheaper options on the market which offer considerably more features in the marketing automation department – Getresponse being a prime example.
Some of the templates look a bit dated.
The RSS to email templates are poor and they can’t be edited with Aweber’s regular drag and drop email builder.
You can’t include or exclude a number of sections simultaneously when sending an e-newsletter.
Advantages of Aweber
It’s easy to use.
Support options are more extensive than is true with some essential competing goods and according to Aweber’s Stevie awards for customer support, should be high.
It is reasonably priced – although not the cheapest product of its type out there, it is more affordable than several comparable solutions.
It enables you to select whether to join people to your listing on a single or double opt-in basis.
It’s good import functionality, together with the option to import a wide range of file types and also add the email addresses you’re importing directly into an abysmal cycle.
It integrates neatly with a good range of third party tools and apps.
It comes with a very large range of templates – more than its key competitors.
Setting up simple time-based autoresponders is extremely simple to accomplish.
All email templates are all responsive.
Reporting attributes are strong.
Segmenting information is relatively simple and you can use both area contents and consumer action (email opens, links clicked etc.) to create your segments.
You can Find a free trial of Aweber here.
You will find 5 Aweber strategies on Offer:
Hosting and emailing a list containing up to 500 subscribers: $19 per month
501 to 2,500 subscribers: $29 per month
2,501 to 5,000 subscribers: $49 per month
5,001 to 10,000 readers: $69 monthly
10,001 to 25,000 readers: $149 per month
In Case You Have 25,000+ readers, You’ll have to call Aweber for a quote.
A 14% reduction can be obtained If you pay quarterly; a 14.9% reduction is available if you pay annually. Additionally, there are some discounts available for students and not-for-profit organisations.
One Part of Aweber’s pricing Construction that potential users might enjoy is that all of attributes are available on all programs – unlike some competing goods you do not need to be on more expensive plans to unlock specific functionality.
Nevertheless, The functionality available on Aweber – as we will see below – is not necessarily as extensive as you may find in competing email advertising solutions.
Pricing Vs. Competitors
Aweber is, in general,
Significantly more affordable than Campaign Monitor
much more affordable than iContact
roughly the exact same price as Mailchimp
marginally more expensive than Getresponse
much more costly than Mad Mimi (notice: Mad Mimi’s attribute set is significantly more basic however).
It is worth noting that the aforementioned Comparisons don’t actually apply to very little lists nonetheless – if you’ve got a small email database, several of the competing goods are better value.
By Way of Example, hosting a list Containing 1000 records will cost you $29 using Aweber, and…
$12 monthly with Mad Mimi
$15 per month with Mailchimp
$15 per month using Getresponse
$29 per month with Campaign Monitor *
$32 per month with iContact
Taking another example, if you Have a larger list comprising 10,000 documents, it is going to cost $69 using Aweber and…
$149 monthly with Campaign Monitor *
$79 monthly using iContact
$75 monthly with Mailchimp
$65 per month having Getresponse
$42 per month using Mad Mimi
* A quick note about Campaign Monitor: you will find some cheaper Campaign Monitor plans available which permit you to host the very same amounts of email addresses outlined above, but they restrict the number of e-newsletters that you can send them. For the sake of a fair comparison, I’ve referenced the prices for Campaign Monitor programs that permit unlimited broadcasts as these plans are similar in terms of send volumes permitted to the Aweber ones.
That is just two examples of Course, and Aweber’s competitors have different pricing tiers that will sometimes make Aweber more economical, sometimes more expensive. But generally I’d say Aweber is priced about in the center of the e-marketing solution scale.
Of course, pricing Isn’t the Only factor you need to base your decision on. . .the more important consideration to work out is exactly what bang you get for your buck.
So let us Look at several Aweber features.
Aweber Free Trial
One of those Best ways to decide whether Aweber is to you of course would be to avail of its free trial. Email Marketing Software Ranking