Description of Getresponse Email Marketing Software Price Comparison
Getresponse is primarily an email Advertising app that allows you to: Email Marketing Software Price Comparison
Import and host a mailing list and also catch data on it
create newsletters that could be delivered to the subscribers in your mailing list
automate your mails to subscribers via use of’autoresponders’
perspective and analyse statistics related to your email marketing campaigns — open rate, click through, forward etc..
Lately however, Getresponse’s feature set has evolved quite a bit, to the point where it’s getting more of an’all-in-one’ marketing solution.
In addition to email advertising, it now also provides webinar hosting, landing pages, and a few CRM (client relationship management) functionality.
We are going to discuss all these features in depth below, but first, let us look at pricing.
Getresponse’s feature set is arguably one of the most comprehensive on the market.
Not only does it provide all the key stuff you’d expect from an email advertising platform – list templates, hosting, autoresponders, analytics and so on, but as mentioned previously, it has recently been expanding the feature set to the point at which it is morphing into an all-in-one / CRM-style marketing platform.
The question is whether Getresponse is a jack of all trades and master of none – let us drill down to the crucial features to find out.
Up until very recently Getresponse service was amongst the most comprehensive available for email marketing tools: the firm offered phone service together with live chat support, email support and assorted online tutorials / resources.
Regrettably, the phone service has been discontinued. Instead you are going to need to use live chat (24/7) or email support. To be honest, many similar e-marketing platform suppliers only offer both of these channels – if phone service is a deal-breaker for you then you may want to contemplate Aweber, which still supplies it (you can read our Aweber review here).
In terms of the caliber of Getresponse support, I’ve not had to use it very frequently (a good thing) but once I have I’ve discovered it to be a small mixed bag (less of a good thing). Some of those live chat service I’ve received has been excellent, and I haven’t needed to wait too much time to talk to a broker; the email support .
Some of the feedback I have from our readers does suggest that there do have to be improvements made in terms of the quality of support Getresponse offer. As with a lot of these types of companies, I anticipate it often boils down to that you get on the day. Email Marketing Software Price Comparison
Getresponse provides some very comprehensive reporting and analytics options. You get all the Fundamentals of track – open speed, click-through, unsubscribe Prices and so forth – but in addition to that you will find some very nifty features Which Are worth a particular mention, namely:
‘one-click segmentation’: the option to identify people who didn’t participate with an e-newsletter that you sent and put them in a section of readers which you may then email again using a different version of the e-newsletter
‘metrics over time’: you can find out exactly when most of your subscribers take action in your mails, and time your prospective mailouts according to this info
’email ROI’: by incorporating some monitoring code to your post-sales webpage on your website, it is possible to find out how efficiently (or not!) Your email campaigns are driving sales, and work out your return on investment in email marketing.
Per-user info – you can click one of your subscribers and see in which they signed from, where they are found and which emails they have opened in the past.
Mailchimp and Aweber provide some comparable reporting functionality (especially around sales tracking) but Getresponse’s reporting tool is decidedly one of most fully featured on the market (it certainly trounces the stats options offered by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, however, in regards to templates, Getresponse arguably drops down a little.
Unfortunately, the templates provided out of the box seem a bit dated; they are not as attractive as the ones provided by Mailchimp or Campaign Monitor (and I marginally prefer Aweber’s offering here also ).
On the other hand, the templates are very tweakable – you can alter fonts, layouts and imagery easily enough using the controls supplied; and naturally there is nothing to prevent you simply designing your HTML email template and minding the code for it.
Additionally, there are tons of templates to choose from — around 500 — and they are presented in easy-to-understand classes, so it is generally pretty simple to locate a good starting point to get a template and then edit it before you’re delighted with the design.
If you’re really not pleased with the templates offered by Getresponse, there’s also the option of purchasing a template from a third party supplier such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is the assortment of RSS-to-email software options aren’t so extensive (just 11 templates are supplied – well short of their 700+ available for routine newsletters!) And some of them played a bit for me when I tested them in Outlook (2010). I finally found something that worked for me personally, but I think that there are definitely some improvements that could be made in this area. Email Marketing Software Price Comparison
Autoresponders are e-newsletters which are delivered to your readers at intervals depending on you — you can set them up so that instantly after someone signals up to a mailing list, they receive a welcome message in the company; a week later they can receive a discount deal for a number of your products or services; three weeks after they could obtain an invitation to follow you on social media. And so Forth.
Getresponse’s autoresponder functionality is a key selling point – it offers one of the most comprehensive feature sets available.
You can send either time-based or action-based messages; time-based choices comprise cycles such as the example above, and also action-based messages may be triggered by user actions or advice, such as:
contributors to particular lists
changes connected tastes
finished trades / goals
changes in consumer data
Recently Getresponse launched a new version of their new autoresponder performance, known as’Marketing Automation.’
This permits you to create automation workflows with a drag and drop builder – you basically set up an’automation flowchart’ that educates Getresponse what to do when a user opens a particular offer, clicks on a certain link .
This type of performance goes far beyond what’s traditionally been available from autoresponders, and allows you to make an individual travel that can be customised to the nth level.
For a fast overview I’d suggest having a look in Getresponse’s video review for Marketing Automation.
It is important to notice, however, these more innovative marketing automation features are only available to the pricier programs – the’Guru’ plan and up. Email Marketing Software Price Comparison
Landing page Builder
Online advertising campaigns that use landing pages will usually generate far more leads if, rather than simply directing people to some (cluttered!) Site, they point users to attractive’squeeze pages’ comprising clear info and a clean, well-designed data capture type.
Getresponse provides something very useful in this regard that the majority of its rivals don’t: a landing page founder (and one that’s mobile-friendly to boot).
Products like Campaign Monitor and Aweber require you to make use of a third party (and paid-for) landing page creating tool such as Unbounce or Instapage; Mailchimp lately introduced a landing page functionality but it’s yet to become as sophisticated at Getresponse’s.
However, unless you are on a Getresponse’Pro’,’Max’ or’Enterprise’ program, the Getresponse landing page functionality is fairly limited: you can just produce 1 landing page, that can only be displayed 1,000 times per month.
Also, and above all, you can’t use the landing page A/B testing performance on the least expensive Getresponse program (whereby the machine indicates a sample of your customers different versions of your landing page, calculates conversion speeds, and ultimately rolls out the best performing landing page mechanically ).
If you are serious about landing pages – and they’re certainly a helpful attribute – then it is definitely worth considering one of the more expensive Getresponse plans.
You may buy the Landing Pages attribute as an add-on for an additional $15 per month, but quite frustratingly, although the add-on allows you to display an infinite number of landing pages to prospective subscribers, it does not include A/B testing.
Therefore, if I was considering the Getresponse landing page functionality, I would not bother with this rather half-baked add-on: I would just go for one of the pricier plans (which I suppose is exactly what Getresponse would like you to do) .
Getresponse was before its competitors for quite a while with its responsive email design functionality, which automatically corrects your e-newsletter’s template so that when an individual is reading it onto a mobile device, the design and fonts will be optimized for the device in question.
Most competing products have caught up on this now, and extend responsive email templates, but Getresponse is better than most similar goods as soon as it comes to displaying a responsive preview of your e-newsletter – you simply hit on a’cellphone preview’ button for an instant snapshot of what your email looks like on a smartphone (see image right).
Not only this but you can’flip’ the smartphone preview around, so you may preview what your own email looks like when the display is employed in either portrait or landscape mode. Email Marketing Software Price Comparison
Customer Relationship Management
One of the most frustrating facets of using many famous CRM tools is the necessity to export information to CSV and back to your email marketing instrument as a way to perform mailouts (or the need to export data from the email marketing tool into your CRM to add prospects to it).
So when I saw Getresponse recently introducing a new CRM attribute into their plans I had been intrigued – that could potentially eliminate all that data exporting and exporting, and keep everything neatly in 1 place.
Initially I was not that impressed with the Getresponse CRM tool as you could only use it in order to carry out rather basic tasks: you can create sales pipelines, add contacts to them and track activity (emails, telephone calls etc.) with these contacts manually.
But lately Getresponse have upped their video game somewhat on this particular front. The CRM is now integrated with all of Getresponse’s email marketing functionality and you can add users into a CRM pipeline according to their action (form completions, email opens, purchases etc.) or trigger autoresponders depending on the accession of a new contact into a pipeline stage.
An example of how to use this functionality would be as follows:
You can add a contact to a particular point on a revenue pipeline based on the page of your site that they finished a form on;
you can then send them a automated email tailored to that pipeline stage a couple of days afterwards;
and dependent on the action they took with regard to that email (clicking on a certain link ) you can automatically move them onto another phase of the pipeline and invite invite them into a webinar.
It is very smart stuff, and I can’t think of any similar email advertising product offering such a tight integration between autoresponders and CRM pipelines. For this kind of functionality you normally need to look at committed — and more expensive — CRM products such as Salesforce and Infusionsoft.
But, it is not all fantastic news on the CRM front there are a few big things missing from Getresponse’s CRM attribute collection.
The most glaring omission is e mail activity monitoring. Additional CRM packages allow you to bcc a dropbox email address any time you send an email to some lead or client; doing this keeps a record of this communication from the contact’s history. There is currently no method of doing so together with all the Getresponse CRM, nor is there an easy way to send one-to-one mails to leads or clients.
And strangely, if you click a contact in a deal pipeline, you can not see their contact action — i.e., the activities they’ve taken (open, clicks etc.) with regard to previous communications which you’ve delivered to your leads aren’t displayed. To see this, you need to go from the CRM part of Getresponse, search for your own contact in the contacts section and then click on their details. But guess what? Doing this doesn’t display their history.
Task management is non-existent too: unlike dedicated CRM tools, there is no way to assign tasks to other group members.
Eventually, adding contacts into a pipeline stage is tough. You have to add contacts to a list first, then visit the CRM pipeline, add a deal and hunt your lists for the contact you just added. From a usability point of view this is very clunky and time consuming. You should just have the ability to add a bargain directly to a pipeline and input the contact details of your lead or customer at the point.
So as things stand, the Getresponse CRM is somewhat half-baked. However, it is a new feature and the stuff it could do on the automation side is impressive. I am hopeful that this feature gets developed over time because done right, it’s potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to host webinars on the platform.
Given that webinars are usually utilized as a lead-generation strategy, the idea of having your email database and your webinar tool under precisely the exact same roof is very appealing.
The pricing is also very competitive also compared to established webinar solutions. By way of instance, among the primary webinar services, Gotowebinar, fees $199 per month to sponsor webinars with as much as 500 attendees; you can actually do the same (plus a whole lot more) with Getresponse for $165 (as long as your list size is below 25,000).
With respect to attendee limits, the Getresponse’Guru’ program permits you to host a webinar with up to 100 participants; the’Max’ plan’s limit is 500.
You might also purchase webinars performance as a add on to a cheaper plan: $40 a month buys you a 100 attendees limitation, $99 per month buys you a 500 attendees limit. It isn’t clear what your options are if you need to host bigger scale webinars than that however.
Two or Three Getresponse webinar features worth flagging up as being particularly useful are:
The fact Your attendees don’t have to install any software to attend the webinars
one-click list of your webinars
free online storage for playback files
Ultimately webinar performance is potentially a very helpful feature to have sitting in your e-marketing arsenal and its inclusion as a characteristic provides Getresponse a very significant advantage over its key competitors, especially when you believe that you can connect it in with a built in CRM tool (more on that in a moment). Email Marketing Software Price Comparison
The email deliverability rate – the proportion of e-newsletters sent that successfully reach inboxes – is always an important thing to check at when selecting an email marketing tool.
Not all email advertising providers are that forthright about their deliverability prices; but Getresponse seems pretty open about that, with this to say about it in their own website:
At GetResponse we are often asked about the quality of the deliverability rate. Because deliverability depends on many factors, including the content of your messages, the deliverability rate could vary for each mailing. For all our clients jointly, nevertheless, we’re proud to say our overall deliverability rate currently stands at 99%.
Clearly you’re going to have to take the organization’s term for this, but assuming it is accurate, it is a good speed and inspires confidence that the huge majority of emails you send using Getresponse will reach their receivers.
What’s more, Getresponse actually provides you the deliverability rate of each message in your email analytics – this is something that I have not encountered on competing goods’ metrics. A thumbs up for this.
I do need to pull Getresponse on something relating to deliverability nevertheless: to ensure a high deliverability rate, it is a good idea to use a system named DKIM email authentication. You can use DKIM with Getresponse – but only on the costlier Getresponse’Max’ programs.
Though I’ve not encountered any deliverability difficulties utilizing the cheaper plans, competing products don’t make you invest in a more expensive plan to avail of the feature — it’d be good to see Getresponse becoming more generous here.
There are two methods you can use to add subscribers to a mailing list: having a’single opt-in’ or even a’double click’ process.
If you utilize one opt-in procedure, the individual signing up to your own mailing list is added to a mailing list the moment they hit the submit button on your sign up form.
Using a double opt-in process, the person registering to your record is sent an email containing a confirmation link that s/he have to click before being subscribed.
The most important advantage of one opt-in process is that it makes it very simple for users to subscribe to a mailing list; additionally, it generally increases conversion rate and therefore the amount of subscribers on your list. A dual opt-in process is best for verifying that the folks subscribing to your record are using real email addresses and leads to cleaner information and more precise stats (because open rates etc. are calculated based on a list comprising only real email addresses).
The fantastic news is that Getresponse permits you to take advantage of either opt-in approach – this is not true with all competing products. Thus a thumbs up for Getresponse to be flexible about this.
You are probably thinking that all this sounds quite good — but to tell the truth, I think there’s a lot of room for improvement with respect to Getresponse form templates.
To begin with, they are not responsive (i.e., they won’t resize themselves automatically to match the device they’re being viewed on).
Furthermore, no controls are offered by Getresponse to change forms off or on on specific devices or individual pages of your site. In the light of Google’s brand new strategy to pop-ups (where websites can take a hit in search results if they exhibit’intrusive interstitials’ on mobile devices) this is a bit of a concern.
To circumvent this, I generally avoid using Getresponse form templates, and make do with HTML embeded forms which I style myself, and for popups I connect my Getresponse to a growth-hacking tool named Sumo (that allows me to change pop-ups off for cellular users, as well as display forms precisely as I’d like to and onto the webpages I need ). Email Marketing Software Price Comparison
On the whole, Getresponse is pretty simple to use. It is certainly easy enough to do all of the basics: import contacts, create campaigns, set up autoresponders and check numbers and the interface is pretty clean and intuitive.
With regards to how it stacks up against its rivals in this respect, I’d assert that Campaign Monitor is a little bit more user friendly, and Mailchimp has a slicker user interface (although one that makes locating certain functionality a bit tricky at times).
1 place I think that could be significantly better from a user-friendliness standpoint is the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide a very flexible way to create blocks of content and move them about an e-newsletter, in practice it is fairly user friendly to use and can cause accidental deletion of material, or positioning of it at the incorrect part of the e-newsletter.
If you’re able to get your head around it, and practice using it a little bit, it will make for a useful tool – it is just that the implementation of it might be rather better.
Additionally, as explained above, the CRM tool might be far better from a usability point of view adding contacts to deals could be unnecessarily difficult.
The 30-day complimentary trial which Getresponse provides is completely operational and the free trial is not contingent upon providing credit card information.
This makes it possible to avoid that annoying”oops I forgot I signed up for this particular trial and today I’m getting charged for a commodity I don’t use” scenario.
The only down side to this free trial is that it restricts the number of subscribers it is possible to send to to 1000. It would be useful if that could be raised a bit, as it might help potential users try out the tool in more’real world’ scenarios.
There are three main sorts of Getresponse pricing strategy -‘Email’,’Pro’ and’Max’ — and within each of these, several additional types of plan to choose from (all based on record size).
As much as 1,000 subscribers: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there is an”Enterprise” program for users whose lists exceed 100,000 email addresses: that begins at $1199, using exact pricing based on requirements (if you’re considering the”Enterprise” program, you will want to contact Getresponse to schedule a demo, outline your needs and discuss pricing).
Substantial discounts are available if you pay upfront for 12 or 24 months of service (18% and 30% respectively) — these are much more generous than many competing platforms. Email Marketing Software Price Comparison
Distinctions of Every Plan
All the Getresponse plans cover the significant fundamentals — key characteristics include:
The capacity to export, grow and host an email database
a wide range of templates
responsive email layouts
RSS / blog to-email functionality
comprehensive segmentation options
social sharing programs
There are a number of differences between the’Email’,’Pro’ and’Max’ programs but for me the main ones are:
CRM – Getresponse provides a client relationship manager tool on its own’Guru’ programs up
Landing pages – you can simply avail of landing pages that allow split testing and boundless views if you are on a’Pro’ plan or greater
Webinars – that performance is not accessible at all on the’Email’ plan and the amount of webinar attendees is capped for the’Guru’ and’Max’ plans at 100, 500 respectively (it is uncertain what the limitation is about the’Enterprise’ program ).
Users – you can only have one user account on the’Email’ program; by contrast you get 3 on’Pro’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you are happy to use one of those entry-level’Email’ plans, the pay-per-month Getresponse plans are on the whole cheaper than those supplied by many of its key competitors, particularly if you have a reasonably high number of email addresses on your own database.
For instance, if you’ve got a mailing list containing between 9,000 and 10,000 documents which you wish to send an unlimited number of mails per month to, then you’ll discover that hosting it using Getresponse prices $65 monthly.
$4 a month cheaper than with Aweber
$10 cheaper a month than Mailchimp
$84 per month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure depends not only the amount of email addresses on your database but on the number of emails you send a month too. If you are delighted to set a limit on the number of emails delivered via Campaign Monitor (from the example above, to 50k mails ), you can expect to pay a monthly fee of $89, nevertheless considerably higher than Getresponse’s.
The only well-known service that I could think of that comes from significantly more affordable is Mad Mimi, which costs $42 a month to host up to 10,000 email addresses (note however that the functionality offered by Mad Mimi is nowhere near as broad as Getresponse’s or really the other products mentioned above).
Additionally, it is worth pointing out that Mailchimp offers narrower pricing rings, meaning that depending on the size of your listing, it might sometimes be a slightly cheaper option than Getresponse.
In the database end of things, Getresponse’s pricing is really competitive too – you can sponsor a database comprising 1,000 email addresses for $15 per month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee to get a 1,000 recording database is the same as Getresponse’s; and Mad Mimi provides a marginally more affordable, if less functional offering for $12 per month.
Two final things to be aware of about the pricing front:
Some competing providers — notably Mailchimp – provide completely free accounts for users with a few documents (but these do not offer the full range of features that you get on a paid program ).
As stated before, if you are ready to pay upfront for 1 or two years, you can avail of significant discounts the other competitors do not yet provide.
So the most important thing is that Getresponse is fairly competitive in the pricing department. However, what about features? Email Marketing Software Price Comparison
Getresponse represents one of the more cost-effective tactics to host and communicate with an email .
It is also one of the most interesting products of its type – in that it provides email marketing, landing pages, CRM and webinars all under one roof. It’s hard to consider any rival product that offers this’all round’ proposal, and it’s what continues to persuade us to utilize it to Style Factory’s email advertising.
Some improvements to Getresponse do need to be made nonetheless, especially where the email programmer is concerned – its drag and drop interface is much more fiddly and not as responsive than it should be. A lot of improvements can be made into the data capture types also, particularly for users wishing to exhibit them on mobile devices.
And from what I gather from reader opinions, there are developments which could be made into the service offering.
Overall though I speed Getresponse very tremendously – you get substantial bang for your dollar with this item.
Here are a few pros and cons of using Getresponse overall:
Advantages of Getresponse
Excellent marketing automation options.
The CRM performance integrates neatly with Getresponse’s email automation operation.
So long as you’re pleased to utilize an’Email’ program, Getresponse is more affordable than most of its key competitors (in certain situations, significantly so) whilst offering just as much, if not more performance as them.
The discounts you get when paying upfront for a couple of decades of service are very generous – you’ll be hard pushed to find similar reductions in prices from key opponents.
Its webinar functionality is a USP – something that isn’t provided by any products that are similar.
Its reporting and thorough split testing attributes are strong.
Getresponse is clear regarding deliverability rates, publishing figures on its site and supplying deliverability data for person e-newsletters you send.
It provides an extremely flexible approach to information segmentation – more flexible than many competing goods.
It permits you to add subscribers to a mailing list on both a single-opt in and a dual opt-in basis.
It transmits responsive emails and permits you to preview smartphone variations of your e-newsletters very readily.
It includes a helpful landing page creator – but keep in mind you need to be on a more expensive strategy to get the fully operational version of the.
You are able to test out all its features free for 30 days without needing to input credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing mails can be a little bit on the side.
The information capture forms provided aren’t responsive and you can’t control when and where they’re displayed on your website.
CRM functionality has to be improved substantially before it can be considered a replacement for a standalone CRM product.
There’s a limited range of RSS-to-HTML e-newsletter templates provided.
You can only use’web-safe’ fonts in e-newsletters, which may make the templates seem slightly less slick than those supplied by competing products.
The pricing structure is a bit perplexing, with users having to pay something of a superior to access the landing page creator tool.
The free trial limits the number of readers you’ll be able to send messages to to 1000.
The landing page addition does not allow you to execute A/B evaluations, meaning that in order to gain this functionality you are forced to use a more expensive program than you might like.
DKIM authentication is only on the more expensive’Max’ plans.
No phone service is provided. Email Marketing Software Price Comparison