Description of Getresponse Email Marketing Software Ppt
Getresponse is primarily an email Advertising program Which Allows you to: Email Marketing Software Ppt
Import and host a mailing list and also catch data on it
generate newsletters that can be delivered to the subscribers on your mailing list
automate your mails to subscribers via utilization of’autoresponders’
perspective and analyse data linked to your email advertising campaigns — open rate, click through, forward etc..
Lately however, Getresponse’s attribute set has evolved quite a bit, to the point where it is getting more of an’all-purpose’ marketing alternative.
Besides email marketing, it also supplies training hosting, landing pages, and a few CRM (client relationship management) performance.
We are going to discuss all these features in depth below, but first, let us look at pricing.
Getresponse’s feature set is arguably one of the most comprehensive on the market.
Not only does it provide all of the key stuff you’d expect from an email marketing platform – record hosting, templates, autoresponders, analytics and so on, but as mentioned previously, it has recently been expanding the feature set to the point where it is morphing into an all-in-one / CRM-style advertising and marketing platform.
The question is if Getresponse is a jack of all trades and master of not – let us drill down to the key features to find out.
Up until very recently Getresponse service was one of the most comprehensive available for email marketing tools: the company offered phone service together with live chat support, email support and assorted online tutorials / resources.
Sadly, the phone support has now been discontinued. Instead you are going to have to use live chat (24/7) or email support. To be honest, most similar e-marketing platform suppliers only offer these two channels – if telephone support is a deal-breaker for you you may wish to consider Aweber, which still supplies it (you can read our Aweber review here).
Concerning the quality of Getresponse support, I’ve never needed to use it very frequently (a good thing) but when I have I have discovered it for a bit of a mixed bag (less of a fantastic thing). A number of the live chat service I have received was outstanding, and I haven’t needed to wait too long to talk to an agent; the email support less so.
Some of the feedback I have from our readers does indicate that there do need to be improvements made concerning the caliber of support Getresponse offer. As with a lot of these kinds of businesses, I anticipate it often boils down to who you get daily. Email Marketing Software Ppt
Getresponse provides some very comprehensive reporting and analytics options. You get all the basics of course – open rate, click-through, unsubscribe Prices and so forth – but also to that you will find some very nifty features that are worth a Specific mention, specifically:
‘one-click segmentation’: the choice to spot people who did not engage with an e-newsletter you shipped and set them in a section of subscribers which you can then email again with a different version of the e-newsletter
‘metrics over time’: you can discover just when a lot of your readers take action in your mails, and period your prospective mailouts according to this info
’email ROI’: by adding some tracking code into your post-sales page on your site, it is possible to discover how efficiently (or not!) Your email campaigns are driving earnings, and work out your return on investment in email advertising.
Per-user information – you could click on one of your readers and see where they signed up from, where they’re found and which emails they have opened in the past.
Mailchimp and Aweber provide some comparable reporting performance (particularly around sales tracking) but Getresponse’s reporting application is definitely one of most fully featured out there (it certainly trounces the stats options offered by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, but when it comes to templates, Getresponse arguably drops down a bit.
Unfortunately, the templates provided from the box look a bit dated; they aren’t as attractive as those offered by Mailchimp or even Campaign Monitor (and that I marginally prefer Aweber’s offering here too).
On the plus side, the templates are very tweakable – you can change fonts, designs and imagery easily enough with all the controls supplied; and naturally there is nothing to stop you designing your own HTML email template and importing the code for it.
Furthermore, there are tons of templates to choose from — around 500 — and they are presented in easy-to-understand categories, therefore it’s generally pretty straightforward to locate a good starting point to get a template and then edit it until you’re happy with the design.
If you’re really not pleased with the templates offered by Getresponse, there’s also the choice of purchasing a template by a third party provider such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is that the range of RSS-to-email applications options aren’t so extensive (just 11 templates are supplied – well short of the 700+ available for routine newsletters!) And some of them played a bit for me when I tested them (2010). I finally found something that worked for me personally, but I think there are definitely some improvements which could be made in this region. Email Marketing Software Ppt
Autoresponders are e-newsletters that are delivered to your readers at intervals depending on you — you can set them up so that immediately after somebody signs up to a mailing list, they receive a welcome message in your business; a week later they can receive a discount deal for some of your goods or services; 3 weeks later they could obtain an invitation to accompany you on social media. And so on.
Getresponse’s autoresponder functionality is an integral selling point – it offers one of the most extensive feature sets available.
You can send time-based or action-based messages; time-based choices include cycles such as the example above, and action-based messages can be triggered by user actions or advice, such as:
contributors to particular lists
changes in contact tastes
completed trades / goals
changes in user data
Lately Getresponse launched a new version of their new autoresponder functionality, known as’Marketing Automation.’
This allows you to make automation workflows using a drag and drop builder – you basically set up an’automation flowchart’ that instructs Getresponse what to do when a user opens a particular deal, clicks on a specific link etc..
This type of performance goes far beyond what’s traditionally been available from autoresponders, and allows you to create a user journey which can be customised to the nth degree.
To get a fast overview I would suggest having a look at Getresponse’s video review for Marketing Automation.
It’s important to notice, however, these more innovative marketing automation features are only available on the pricier plans – the’Pro’ plan and up. Email Marketing Software Ppt
Landing page Builder
Online advertising campaigns which use landing pages will typically create far more leads if, instead of simply directing people to some (cluttered!) Site, they point users to attractive’squeeze pages’ containing clear information and a tidy, well-designed data capture form.
Getresponse provides something quite useful in this regard that most of its competitors don’t: a landing page founder (and one that is mobile-friendly to boot).
Products such as Campaign Monitor and Aweber require you to use a third party (and non invasive ) landing page creating tool such as Unbounce or Instapage; Mailchimp recently introduced some landing page performance but it is yet to become sophisticated at Getresponse’s.
However, unless you are on a Getresponse’Pro’,’Max’ or’Enterprise’ plan, the Getresponse landing page performance is rather limited: you can just produce one landing page, that can only be displayed 1,000 times per month.
Also, and very importantly, you can’t use the landing page A/B testing functionality on the cheapest Getresponse program (whereby the system shows a sample of your users different variations of your landing page, calculates conversion rates, and finally rolls out the best performing landing page automatically).
If you’re serious about landing pages – plus they’re unquestionably a helpful attribute – then it is definitely worth considering among the costlier Getresponse plans.
You can purchase the Landing Pages attribute as an add-on for an additional $15 a month, however quite frustratingly, even though the add-on permits you to show an unlimited number of landing pages to prospective subscribers, it doesn’t consist of A/B testing.
Accordingly, if I had been interested in the Getresponse landing page functionality, I wouldn’t bother with this rather half-baked add-on: I would just go for a few of the more expensive plans (which I suppose is what Getresponse would like one to do!) .
Getresponse was before its rivals for quite a while with its responsive email design performance, which automatically adjusts your e-newsletter’s template so that if a user is reading it on a mobile device, the layout and fonts will be automatically optimised for the device in question.
Most competing products have captured up on this today, and offer responsive email templates, but Getresponse is far better than many similar products as soon as it comes to displaying a responsive record of your e-newsletter – you simply hit a’mobile preview’ button for a quick snapshot of what your email resembles on a smartphone (see picture right).
Not only that but you can’reverse’ the smartphone trailer around, so that you can preview what your email looks like when the display is used in either portrait or landscape mode. Email Marketing Software Ppt
Customer Relationship Management
One of the most frustrating facets of using many famous CRM tools is the necessity to export information to CSV and straight back to your email marketing tool in order to do mailouts (or the need to export data from your email marketing tool in your CRM to include leads to it).
When I saw Getresponse lately introducing a brand new CRM feature in their plans I had been intrigued – this could potentially eliminate all that data exporting and exporting, and keep everything neatly in 1 place.
Initially I wasn’t that impressed with all the Getresponse CRM tool as you could only use it in order to perform rather basic tasks: you can create sales pipelines, add contacts to these and track activity (mails, phone calls etc.) with these contacts manually.
But recently Getresponse have upped their game a bit on this front. The CRM is currently integrated with all of Getresponse’s email marketing operation and you can add users into a CRM pipeline based on their action (form completions, email opens, purchases etc.) or activate autoresponders depending on the accession of a new contact into a pipeline stage.
An example of how to use this functionality is as follows:
It is possible to add a contact to a specific point on a revenue pipeline based on the page of your site they completed a form on;
you could then send them a automated email tailored to that pipeline stage a couple of days later;
and dependent on the actions they took in regards to this email (clicking on a particular link ) you could automatically move them on another phase of the pipeline and invite invite them to a webinar.
It is very clever stuff, and I can not think of any email advertising product offering such a tight integration between autoresponders and CRM pipelines. For this kind of functionality you normally need to look at dedicated — and more costly — CRM products such as Salesforce and Infusionsoft.
But, it’s not all good news about the CRM front — there are some big things missing from Getresponse’s CRM attribute set.
The most glaring omission is e mail activity tracking. Additional CRM packages permit you to bcc a dropbox email address any time you send an email to some lead or client; doing this keeps a record of this communication in the contact’s history. There is currently no method of doing so with the Getresponse CRM, nor is there an simple way to send one-to-one emails to prospects or customers.
And strangely, when you click on a contact in a deal pipeline, you can not see their contact activity — i.e., the activities they have taken (open, clicks etc.) in regards to previous communications which you’ve delivered to your leads are not displayed. To observe this, you have to go from the CRM section of Getresponse, search for your contact in the contacts section and click on their details. But guess what? Doing this does not display their history.
Task management is non-existent also: Unlike dedicated CRM tools, there’s no way to assign tasks to other team members.
Eventually, adding contacts to your pipeline stage is tough. You need to add contacts to a list first, then go to the CRM pipeline, add a deal and search your lists to receive the contact you just added. From a usability point of view this is extremely clunky and time consuming. You should just be able to put in a bargain right to a pipeline and input the contact details of your lead or client at that point.
So as things stand, the Getresponse CRM is a bit half-baked. However, it is a new feature and the stuff it could perform on the automation aspect is impressive. I’m hopeful that this feature gets developed over time because done right, it is possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to host webinars on the stage.
Given that webinars are usually utilized as a lead-generation strategy, the idea of getting your email database along with your webinar tool under the exact same roof is extremely appealing.
The pricing is also very aggressive also by comparison to established webinar solutions. For example, among the primary webinar providers, Gotowebinar, fees $199 per month to sponsor webinars with up to 500 attendees; you can actually do the same (and a great deal more) with Getresponse for $165 (as long as your list size is below 25,000).
With regard to attendee limitations, the Getresponse’Pro’ program permits you to sponsor a webinar with up to 100 participants; the’Max’ plan’s cap is 500.
You can also purchase webinars functionality as a add on to a cheaper plan: $40 a month buys you a 100 attendees limit, $99 a month buys you a 500 attendees restrict. It isn’t clear what your options are if you will need to host larger scale distributions compared to that however.
A couple of Getresponse webinar features worth flagging up as being especially useful are:
The very fact Your attendees don’t need to install any applications to attend the webinars
one-click list of your webinars
free online storage for playback documents
Ultimately webinar functionality is potentially an extremely helpful feature to have sitting on your e-marketing arsenal and its addition as a feature gives Getresponse a very significant edge over its key competitors, particularly once you consider that you can link it in with a built in CRM tool (more about this in a moment). Email Marketing Software Ppt
The email deliverability rate – the proportion of e-newsletters delivered that successfully hit inboxes – is obviously a very important point to look at when choosing an email marketing tool.
Not all email advertising suppliers are that forthright in their deliverability rates; but Getresponse seems reasonably open about this, with this to say about it in their own website:
At GetResponse we’re frequently asked about the quality of the deliverability rate. Since deliverability is dependent upon a number of factors, including the content of your messages, the deliverability rate may vary for each mailing. For our clients collectively, nevertheless, we’re pleased to say our general deliverability rate now stands at 99%.
Clearly you’re going to have to choose the company’s word for this, but supposing it is accurate, it’s a good rate and inspires confidence that the vast majority of emails you send using Getresponse will achieve their receivers.
What’s more, Getresponse really provides you the deliverability rate of each message in your email analytics – that is something I have not encountered on competing goods’ metrics. A thumbs up for it.
I do have to pull Getresponse up on one thing relating to deliverability however: to ensure a high deliverability rate, it is a good idea to use a platform named DKIM email authentication. You can use DKIM using Getresponse – but only on the more expensive Getresponse’Max’ programs.
Though I have not encountered any deliverability problems utilizing the cheaper plans, competing goods don’t make you invest in a more expensive plan to avail of the feature — it’d be useful to see Getresponse being more generous here.
There are two methods you can use to add subscribers to a mailing list: using a’single opt-in’ or even a’double opt-in’ process.
If you use use a single opt-in procedure, the person signing up to your mailing list is added to your mailing list the moment they hit the submit button on your sign up form.
Using a double opt-in procedure, the person registering to your record is sent via an email containing a confirmation link that s/he have to click before being subscribed.
The most important advantage of one sampling procedure is that it makes it very easy for users to subscribe to a mailing list; it also generally increases conversion rate and so the number of subscribers on your record. A double opt-in process is best for verifying the folks subscribing to a record are using actual email addresses and contributes to cleaner information and more accurate stats (because receptive rates etc. are calculated based on a list containing only real email addresses).
The fantastic news is that Getresponse permits you to make use of either opt-in approach – this isn’t the case with all competing goods. So a thumbs up for Getresponse for being flexible about this.
You are probably thinking that this sounds pretty good — but to be honest, I think there’s a great deal of room for improvement with respect to Getresponse kind templates.
To begin with, they are not responsive (i.e., they won’t resize themselves automatically to suit the device they are being viewed on).
Furthermore, no controllers are provided by Getresponse to change forms off or on on specific devices or pages of your site. At the light of Google’s brand new strategy to pop-ups (where websites can take a hit in search results if they display’intrusive interstitials’ on mobile devices) this is a bit of a concern.
To get around this, I generally avoid using Getresponse form templates, and make do with HTML embeded forms that I style myself, and for popups I connect my Getresponse into a growth-hacking instrument called Sumo (this allows me to switch pop-ups off for cellular users, in addition to display forms precisely as I’d love to and on the webpages I want). Email Marketing Software Ppt
Overall, Getresponse is really simple to use. It is certainly easy enough to perform all the basics: import contacts, create campaigns, setup autoresponders and check statistics and the interface is really clean and intuitive.
With regards to how it stacks up against its rivals in this respect, I’d argue that Campaign Monitor is a tiny bit more user friendly, and Mailchimp includes a slicker user interface (although one which makes locating certain performance a bit tricky at times).
One place I feel that might be significantly better in the user-friendliness standpoint is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide a very flexible approach to make blocks of content and move them around an e-newsletter, in practice it is quite user friendly to use and may lead to accidental deletion of content, or placement of it at the incorrect part of the e-newsletter.
If you’re able to get your head about it, and practice using it a bit, it does result in a helpful instrument – it is only that the execution of it could be rather better.
Also, as described above, the CRM instrument could be better from a usability point of view adding contacts to deals can be unnecessarily difficult.
The 30-day complimentary trial which Getresponse provides is fully operational and the free trial isn’t contingent upon providing credit card details.
This helps you avoid that annoying”oops I forgot I signed up for this particular trial and today I am getting charged for a product that I do not use” scenario.
The only down side to this free trial is that it restricts the amount of subscribers you can send to to 1000. It would be useful if this could be increased a little, as it might help potential users try out the tool in more’real-world’ scenarios.
There are 3 chief sorts of Getresponse pricing strategy -‘Email’,’Pro’ and’Max’ — and inside each of them, several additional kinds of strategy to pick from (all based on list size).
Up to 1,000 subscribers: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there is an”Enterprise” program for consumers that our lists transcend 100,000 email addresses: this starts at $1199, with accurate pricing depending on requirements (if you’re interested in the”Enterprise” plan, you’ll want to contact Getresponse to schedule a demo, outline your needs and discuss pricing).
Substantial discounts are available if you pay upfront for 12 or 24 months of support (18% and 30% respectively) — these are much more generous than most competing platforms. Email Marketing Software Ppt
Distinctions of Each Strategy
Each of the Getresponse plans cover the significant basics — key features include:
The capacity to export, develop and host an email database
a wide range of templates
responsive email designs
RSS / site to-email functionality
comprehensive segmentation options
societal sharing programs
There are a number of differences between the’Email’,’Pro’ and’Max’ programs but for me the main ones are:
CRM – Getresponse provides a client relationship manager tool on its own’Guru’ plans up
landing pages – you can only avail of landing pages that enable split testing and unlimited views if you’re on a’Pro’ program or greater
Webinars – this functionality isn’t available at all on the’Email’ plan and the amount of webinar attendees is capped for the’Guru’ and’Max’ programs at 100, 500 respectively (it’s unclear what the limitation is about the’Enterprise’ plan).
Users – you can only have one user account on the’Email’ program; by contrast you get 3 on’Guru’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you’re pleased to use one of those entry-level’Email’ plans, the pay-per-month Getresponse programs are on the whole more affordable than those provided by many of its key competitors, especially if you’ve got a fairly large number of email addresses on your database.
For instance, if you have a mailing list comprising between 9,000 and 10,000 documents that you wish to send an infinite number of mails each month to, then you might find that hosting it using Getresponse prices $65 per month.
$4 per month more affordable than with Aweber
$10 cheaper a month than Mailchimp
$84 per month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure depends not just the amount of email addresses on your database however on how many emails you send a month also. If you are delighted to set a limit on the amount of emails delivered via Campaign Monitor (from the example above, to 50k emails), you can expect to pay a monthly fee of $89, still considerably higher than Getresponse’s.
The only well-known service I could think of that comes from significantly cheaper is Mad Mimi, which costs $42 per month to sponsor up to 10,000 email addresses (note however that the performance offered by Mad Mimi is nowhere near as extensive as Getresponse’s or indeed another products mentioned previously ).
Additionally, it is worth pointing out that Mailchimp offers narrower pricing bands, meaning that depending on how big your listing, it may sometimes be a slightly cheaper alternative than Getresponse.
In the smaller database end of things, Getresponse’s pricing is really competitive too – you can sponsor a database comprising 1,000 email addresses for $15 a month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee to get a 1,000 record database will be the same as Getresponse’s; and Mad Mimi provides a slightly more affordable, if less functional offering for $12 a month.
Two final things to be Conscious of about the pricing front:
Some competing providers — notably Mailchimp – offer completely free account for users with a small number of documents (but these don’t offer the entire assortment of features that you get on a paid plan).
As mentioned before, if you are ready to pay upfront for 1 or 2 decades, you can avail of substantial discounts that the other competitors do not yet provide.
So the most important thing is that Getresponse is pretty competitive in the pricing department. But what about features? Email Marketing Software Ppt
Getresponse represents among the more cost-effective tactics to host and communicate with an email database.
It’s also among the most intriguing products of its type – because it provides email marketing, landing pages, CRM and webinars all under a single roof. It’s hard to think of any competing product that delivers this’all around’ proposal, and it is what proceeds to persuade us to use it to Style Factory’s email advertising.
Some improvements to Getresponse do have to be made however, especially where the email programmer is concerned – its drag and drop interface is more fiddly and less responsive than it ought to be. A lot of improvements can be made to the data capture types also, particularly for users wanting to display them on mobile devices.
And from what I gather from reader opinions, there are developments which could be made to the support offering.
All in all though I speed Getresponse very tremendously – you receive substantial bang for your buck with this product.
Here are a few pros and cons of using Getresponse overall:
Benefits of Getresponse
Superb marketing automation options.
The CRM functionality integrates neatly with Getresponse’s email automation operation.
Provided that you are pleased to utilize an’Email’ program, Getresponse is cheaper than most of its key competitors (in certain cases, substantially so) whilst supplying as much, or even more performance as them.
The reductions you receive when paying for a couple of years of support are very generous – you will be hard pressed to find comparable reductions in costs from key opponents.
Its webinar functionality is a USP – something that isn’t offered by any similar products.
Its reporting and thorough split testing attributes are strong.
Getresponse is clear about deliverability rates, publishing figures on its website and providing deliverability data for individual e-newsletters that you send.
It offers an extremely flexible approach to data segmentation – more elastic than many competing goods.
It allows you to add subscribers to your mailing list on either a single-opt in and a double opt-in basis.
It transmits responsive emails and allows you to preview smartphone variations of your e-newsletters really readily.
It includes a helpful landing page creator – but keep in mind that you need to be on a more expensive plan to get the fully functional version of the.
You are able to try out all of its features free for 30 days without the need to input credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing emails may be a little bit on the fiddly side.
The data capture forms supplied aren’t responsive and you can’t control when and in which they’re displayed on your site.
CRM performance needs to be improved considerably before it can be thought of as a replacement for a standalone CRM merchandise.
There’s a limited selection of RSS-to-HTML e-newsletter templates supplied.
You can only use’web-safe’ fonts from e-newsletters, which can make the templates seem slightly less slick than those provided by competing products.
The pricing structure is a bit confusing, with users having to cover something of a superior to access the landing page creator tool.
The free trial limits the amount of subscribers you’ll be able to send messages to to 1000.
The landing page addition does not allow you to perform A/B evaluations, meaning that in order to gain this functionality you’re forced to use a more expensive plan than you might like.
DKIM authentication is only on the more expensive’Max’ plans.
No telephone support is provided. Email Marketing Software Ppt