Description of Getresponse Email Marketing Software Php Mysql
Getresponse is primarily an email marketing program that allows you to: Email Marketing Software Php Mysql
Import and host a mailing list and also capture data on it
generate newsletters which can be sent to the subscribers in your mailing list
automate your mails to subscribers via utilization of’autoresponders’
view and analyse data linked to your email marketing campaigns — open rate, click through, forward etc..
Recently however, Getresponse’s attribute set has evolved quite a bit, to the point where it is becoming more of an’all-purpose’ marketing solution.
Besides email advertising, it now also provides webinar hosting, landing pages, and a few CRM (customer relationship management) performance.
We are going to discuss all these attributes in depth below, but first, let’s look at pricing.
Getresponse’s attribute set is arguably one of the most comprehensive out there.
Not only does this provide all of the crucial stuff you’d expect from an email marketing platform – list templates, hosting, autoresponders, analytics and so on, but as mentioned previously, it has been expanding the feature set to the point at which it’s morphing into an all-in-one / CRM-style advertising and marketing platform.
The question is whether Getresponse is a jack of all trades and master of none – let’s drill down to the key qualities to find out.
Up until very recently Getresponse support was amongst the most comprehensive available for email advertising tools: the firm offered phone service together with live chat support, email support and various online tutorials / resources.
Sadly, the telephone service has been discontinued. Instead you’ll need to use live chat (24/7) or email support. To be honest, many similar e-marketing platform suppliers only offer both of these stations – if telephone support is a deal-breaker for you you may wish to consider Aweber, which still supplies it (you can read our Aweber review here).
Concerning the caliber of Getresponse service, I’ve never needed to use it quite frequently (a good thing) but when I’ve I’ve discovered it for a small mixed bag (less of a fantastic thing). Some of the live chat service I have received has been outstanding, and I have not needed to wait too much time to chat with an agent; the email service .
Some of the feedback I’ve got from our readers will suggest that there do have to be improvements made in terms of the quality of service Getresponse offer. As with a lot of these kinds of businesses, I anticipate it boils down to who you get daily. Email Marketing Software Php Mysql
Getresponse offers some very comprehensive analytics and reporting choices. You get all the basics of track – open speed, click-through, unsubscribe Prices and so on – but also to that you will find some very nifty features Which Are worth a Specific mention, namely:
‘one-click segmentation’: the choice to spot people who did not engage with an e-newsletter that you shipped and put them in a section of readers which you may then email again with a different variant of the e-newsletter
‘metrics over time’: you can find out exactly when a lot of your subscribers take action in your emails, and time your prospective mailouts based on this info
’email ROI’: by adding some tracking code to your post-sales page on your website, you can find out how efficiently (or not!) Your email campaigns are driving sales, and work out your return on investment in electronic mail marketing.
Per-user info – you could click on one of your readers and see in which they signed from, where they are located and which emails they’ve opened previously.
Mailchimp and Aweber provide some comparable reporting functionality (especially around sales tracking) but Getresponse’s reporting application is decidedly one of most featured out there (it certainly trounces the stats options offered by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, however, when it comes to templates, Getresponse arguably drops down a bit.
Unfortunately, the templates provided from the box seem somewhat dated; they aren’t as attractive as those offered by Mailchimp or Campaign Monitor (and I slightly prefer Aweber’s offering here also ).
On the other hand, the templates are very tweakable – you can change fonts, layouts and vision easily enough using the controls provided; and naturally there’s nothing to prevent you simply designing your own HTML email template and importing the code for this.
Additionally, you will find a lot of templates to choose from — around 500 — and they’re presented in easy-to-understand categories, so it’s generally pretty simple to locate a good starting point for a template and then edit it until you’re happy with the design.
If you are really unhappy with the templates provided by Getresponse, there is also the choice of buying a template by a third party provider such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is that the assortment of RSS-to-email software options aren’t very extensive (only 11 templates are provided – well short of their 700+ accessible for regular newsletters!) And a few of them played up a bit for me when I tested them (2010). I finally found something that worked for me, but I think there are definitely some improvements which could be created in this region. Email Marketing Software Php Mysql
Autoresponders are e-newsletters that are sent to your subscribers at intervals depending on you — you can put them up so that immediately after someone signs up to a mailing list, they get a welcome message from your business; a week later they can receive a discount deal for some of your products or services; 3 months later they could obtain an invitation to accompany you on social media. And so Forth.
Getresponse’s autoresponder functionality is a key selling point – it offers one of the most comprehensive feature sets available.
You can send either time-based or action-based messages; time-based options comprise cycles such as the example above, and action-based messages can be triggered by user actions or advice, such as:
subscriptions to particular lists
changes connected preferences
finished trades / goals
changes in consumer information
Lately Getresponse launched a new version of their new autoresponder performance, called’Marketing Automation.’
This allows you to make automation workflows with a drag and drop builder – you essentially install an’automation flowchart’ that educates Getresponse what to do when a user opens a specific offer, clicks on a certain link etc..
This type of functionality goes way beyond what has traditionally been on offer from autoresponders, and lets you make a user travel that can be customised to the nth level.
To get a quick overview I’d suggest taking a look at Getresponse’s video overview for Marketing Automation.
It is important to note, however, these more innovative marketing automation features are only available to the pricier plans – the’Pro’ program and upward. Email Marketing Software Php Mysql
Landing page Builder
Online advertising campaigns that make use of landing pages will usually create far more leads if, rather than simply directing people to a (cluttered!) Website, they point users to attractive’squeeze pages’ comprising clear information and a clean, well-designed data capture form.
Getresponse offers something quite beneficial in this regard that the majority of its rivals do not: a landing page founder (and one that’s mobile-friendly to boot).
Products like Campaign Monitor and Aweber require that you use a third party (and paid-for) landing page creating tool such as Unbounce or Instapage; Mailchimp lately introduced a landing page performance but it is yet to become as sophisticated at Getresponse’s.
But unless you are on a Getresponse’Pro’,’Max’ or’Enterprise’ plan, the Getresponse landing page functionality is rather limited: you can just create 1 landing page, which can simply be displayed 1,000 times per month.
Additionally, and very importantly, you can’t utilize the landing page A/B testing functionality on the least expensive Getresponse plan (whereby the system shows a sample of your customers different versions of your landing page, computes conversion speeds, and finally rolls out the top performing landing page mechanically ).
If you’re serious about landing pages – plus they’re unquestionably a helpful feature – then it’s definitely worth considering among the more expensive Getresponse plans.
You can purchase the Landing Pages feature as an add-on for an additional $15 a month, but quite frustratingly, although the add-on permits you to show an infinite amount of landing pages to prospective subscribers, it does not include A/B testing.
Accordingly, if I was considering the Getresponse landing page functionality, I would not bother with this rather half-baked add-on: I’d just go for a few of the more expensive programs (which I suppose is exactly what Getresponse want one to do) .
Getresponse was before its rivals for quite some time using its responsive email layout performance, which automatically adjusts your e-newsletter’s template so that when an individual is reading it on a mobile device, the design and fonts will be automatically optimised for the device in question.
Most competing products have caught up on this now, and offer responsive email templates, but Getresponse is better than most similar goods as soon as it comes to displaying a responsive record of your e-newsletter – you just hit on a’cellphone preview’ button for a quick snapshot of what your email looks like on a smartphone (see picture right).
Not just that but you can’reverse’ the smartphone trailer around, so that you may preview what your own email looks like when the display is employed in either portrait or landscape mode. Email Marketing Software Php Mysql
Customer Relationship Management
One of the most frustrating aspects of using many well-known CRM tools is the necessity to export information to CSV and straight back to your email marketing instrument as a way to perform mailouts (or the need to export info from the email marketing tool in your CRM to add leads to it).
So when I watched Getresponse recently introducing a brand new CRM attribute into their plans I had been intrigued – that could possibly do away with all that info exporting and exporting, and keep everything neatly in 1 place.
Initially I was not that impressed with the Getresponse CRM tool since you could only use it to carry out rather basic tasks: you could create sales pipelines, add contacts to these and track activity (mails, phone calls etc.) with these contacts manually.
But recently Getresponse have upped their video game somewhat on this front. The CRM is currently integrated with all of Getresponse’s email marketing functionality and you can add users to a CRM pipeline based on their action (form completions, email opens, purchases etc.) or activate autoresponders based on the addition of a new contact to a pipeline stage.
An example of how you could use this operation would be as follows:
You can add a contact to a particular point on a revenue pipeline based on the page of your site they finished a form ;
you could then send them a automated email tailored to that pipeline stage a couple of days afterwards;
and based on the action they took in regards to this email (clicking on a certain link ) you could automatically move them on another phase of the pipeline and invite invite them into a webinar.
It’s very clever stuff, and that I can’t think of any similar email marketing product offering such a tight integration between autoresponders and CRM pipelines. For this kind of performance you normally must look at dedicated — and more expensive — CRM products like Salesforce and Infusionsoft.
However, it is not all fantastic news about the CRM front — there are a few big things missing from Getresponse’s CRM feature collection.
The most glaring omission is e mail activity monitoring. Other CRM packages allow you to bcc a dropbox email address any time you send an email to some lead or customer; doing this keeps a record of the communication from the contact’s history. There is currently no method of doing this with all the Getresponse CRM, nor is there an simple way to send one-to-one mails to prospects or customers.
And strangely, when you click a contact in a deal pipeline, you can not see their contact action — i.e., the activities they’ve taken (open, clicks etc.) in regards to previous communications which you have sent to your leads aren’t displayed. To see this, you need to go out of the CRM section of Getresponse, hunt for your contact in the contacts section and then click on their details. But guess what? Doing this doesn’t display their history.
Task management is non-existent also: Unlike dedicated CRM tools, there’s no way to assign tasks to other team members.
Eventually, adding contacts into your pipeline stage is difficult. You need to add contacts to a list first, then visit the CRM pipeline, include a bargain and search your lists for the contact you just added. From a usability standpoint this is extremely clunky and time consuming. You should just have the ability to add a bargain right to a pipeline and then enter the contact details of your guide or client at the point.
So as things stand, the Getresponse CRM is a bit half-baked. However, it is a new feature and the stuff it could perform on the automation aspect is impressive. I am hopeful that this feature gets developed over time because done right, it is potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to sponsor webinars on the platform.
Given that webinars are generally used as a lead-generation strategy, the idea of having your email database along with your webinar tool under the same roof is very attractive.
The pricing is also very aggressive also compared to based webinar solutions. For instance, among the primary webinar services, Gotowebinar, fees $199 per month to host webinars with as much as 500 attendees; you can really do the same (and a great deal more) with Getresponse for $165 (so long as your list size is under 25,000).
With respect to attendee limitations, the Getresponse’Pro’ program allows you to sponsor a webinar with around 100 participants; the’Max’ plan’s limit is 500.
You might also buy webinars performance as an add-on to a cheaper plan: $40 per month buys you a 100 attendees limitation, $99 a month buys you a 500 attendees limit. It’s not clear what your choices are if you will need to host larger scale webinars compared to that however.
A couple of Getresponse webinar features worth flagging up as being particularly useful are:
The very fact Your attendees don’t have to install any software to attend the webinars
one-click record of your webinars
free online storage for playback files
Ultimately webinar performance is potentially an extremely useful feature to have sitting on your e-marketing arsenal and its addition as a characteristic provides Getresponse a very significant advantage over its key rivals, especially once you believe you could connect it in using a built-in CRM tool (more about that in a minute ). Email Marketing Software Php Mysql
The email deliverability rate – the proportion of e-newsletters sent that successfully hit inboxes – is always an important thing to look at when selecting an email marketing tool.
Not all email advertising providers are that forthright about their deliverability prices; however, Getresponse seems reasonably open about this, with this to say about it in their website:
At GetResponse we’re often asked about the quality of our deliverability speed. Because deliverability is dependent upon a number of factors, including the content of your messages, the deliverability rate may vary for every mailing. For our clients collectively, however, we’re proud to say our overall deliverability rate now stands at 99%.
Clearly you are going to have to choose the company’s term for this, but supposing it is accurate, it is a good rate and inspires confidence that the vast majority of emails that you send using Getresponse will achieve their receivers.
Furthermore, Getresponse actually provides you the deliverability rate of each message on your email analytics – that is something I have not encountered on rival goods’ metrics. A thumbs up for this.
I really do need to pull Getresponse on one thing concerning deliverability nevertheless: to ensure a high deliverability speed, it’s advisable to use a system called DKIM email authentication. You are able to use DKIM using Getresponse – but just on the more expensive Getresponse’Max’ plans.
Though I’ve not encountered any deliverability difficulties using the less costly plans, competing goods do not make you invest in a more expensive strategy to avail of the feature — it would be useful to see Getresponse being more generous here.
There are two methods you can use to add subscribers to a mailing list: using a’only opt-in’ or even a’double click’ process.
If you use use a single opt-in process, the individual signing up to your mailing list is added to your mailing list the moment they hit the submit button on your sign up form.
Using a double opt-in process, the person signing up to your list is sent an email containing a confirmation link that s/he have to click before being subscribed.
The main advantage of one opt-in process is that it makes it really easy for users to sign up for your mailing list; it also generally increases conversion rate and so the number of readers on your list. A double opt-in process is better for verifying the folks subscribing to your record are using real email addresses and leads to cleaner information and more precise stats (because receptive rates etc. ) are calculated based on a list containing just email addresses).
The fantastic news is that Getresponse allows you to take advantage of either opt-in approach – this isn’t true with all competing goods. Thus a thumbs up for Getresponse to be flexible on this.
You are probably thinking that this sounds quite good — but to be honest, I think there is a lot of room for advancement with regard to Getresponse kind templates.
For a start, they are not responsive (i.e., they won’t resize themselves automatically to match the device they’re being watched on).
Furthermore, no controls are offered by Getresponse to change forms on or off on specific devices or pages of your website. In the light of Google’s new approach to pop-ups (where websites can have a hit in search results if they display’intrusive interstitials’ on mobile devices) this really is a bit of a concern.
To circumvent this, I normally avoid using Getresponse form templates, and make do using HTML embeded forms which I design myself, and for popups I link my Getresponse to some growth-hacking tool named Sumo (this allows me to change pop-ups off for mobile users, in addition to display forms precisely as I’d love to and onto the pages I need ). Email Marketing Software Php Mysql
On the whole, Getresponse is really simple to use. It is certainly easy enough to do all of the basics: import contacts, create campaigns, setup autoresponders and check numbers and the interface is really intuitive and clean.
In terms of how it stacks up against its competitors in this regard, I would assert that Campaign Monitor is a tiny bit more user friendly, and Mailchimp has a slicker user interface (though one that makes finding certain performance a little bit tricky at times).
1 place I think that could be significantly better from a user-friendliness standpoint is the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide an extremely flexible approach to create blocks of articles and transfer them about an e-newsletter, in practice it’s fairly clunky to use and may lead to accidental deletion of content, or positioning of it at the incorrect portion of the e-newsletter.
If you’re able to get your head about it, and practice using it a bit, it will make for a helpful tool – it is just that the implementation of it could be rather better.
Additionally, as described above, the CRM tool could be far better from a usability point of view adding contacts to deals could be difficult.
The 30-day free trial that Getresponse provides is completely operational and the free trial isn’t contingent upon providing credit card details.
This helps you avoid that annoying”oops I forgot I signed up for this particular trial and now I am getting charged for a commodity that I don’t use” scenario.
The only down side to this free trial is that it restricts the amount of readers it is possible to send to to 1000. It would be good if this could be increased a little, as it would help prospective users try out the tool in more’real world’ scenarios.
There are three chief sorts of Getresponse pricing strategy -‘Email’,’Pro’ and’Max’ — and within each of them, many additional kinds of plan to choose from (all based on record size).
Up to 1,000 subscribers: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there’s an”Enterprise” plan for users whose lists exceed 100,000 email addresses: this starts at $1199, using accurate pricing depending on prerequisites (if you are considering the”Enterprise” program, you’ll want to contact Getresponse to schedule a demo, outline your requirements and share pricing).
Significant discounts are available if you pay upfront for 12 or 24 months of service (18% and 30% respectively) — those are considerably more generous than many competing platforms. Email Marketing Software Php Mysql
Distinctions of Each Strategy
All the Getresponse plans cover the important fundamentals — key characteristics include:
The ability to import, grow and host an email database
a wide Assortment of templates
responsive email layouts
RSS / blog to-email performance
comprehensive segmentation alternatives
social sharing tools
There are a number of differences between the’Email’,’Guru’ and’Max’ plans but for me the main ones are:
CRM – Getresponse provides a client relationship manager tool on its’Pro’ plans up
landing pages – you can only avail of all landing pages which allow split testing and boundless views if you are on a’Pro’ program or greater
Webinars – this functionality isn’t available whatsoever on the’Email’ plan and the amount of webinar attendees is capped for the’Guru’ and’Max’ plans at 100, 500 respectively (it’s unclear what the limit is on the’Enterprise’ program ).
Users – you can have just one user account on the’Email’ program; by contrast you receive 3 on’Pro’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you are pleased to use one of the entry-level’Email’ programs, the pay-per-month Getresponse plans are on the whole more affordable than those provided by many of its key competitors, especially in case you’ve got a reasonably large number of email addresses onto your own database.
For example, in case you have a mailing list containing between 9,000 and 10,000 documents which you wish to send an unlimited number of mails per month to, you might discover that hosting it with Getresponse prices $65 per month.
$4 per month cheaper compared to Aweber
$10 cheaper per month than Mailchimp
$84 per month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure is dependent not only the amount of email addresses on your database but on the number of emails you send per month too. If you’re happy to set a limit on the amount of emails delivered via Campaign Monitor (from the case above, to 50k mails ), you can expect to pay a monthly fee of $89, nevertheless substantially greater than Getresponse’s.
The only well-known service that I could think of that comes from significantly more affordable is Mad Mimi, which costs $42 per month to sponsor up to 10,000 email addresses (note however that the functionality provided by Mad Mimi is nowhere near as broad as Getresponse’s or indeed another products mentioned previously ).
It’s also worth pointing out that Mailchimp offers thinner pricing bands, meaning that depending on how big your listing, it might sometimes be a slightly cheaper option than Getresponse.
In the database end of things, Getresponse’s pricing is pretty competitive too – you can host a database containing 1,000 email addresses for $15 per month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee for a 1,000 recording database is the like Getresponse’s; and Mad Mimi supplies a slightly cheaper, if much less operational offering for $12 a month.
Two final things to be Conscious of on the pricing :
Some competing providers — especially Mailchimp – offer free accounts for users that have a few records (but these do not supply the full assortment of features that you get on a paid plan).
As mentioned earlier, if you’re prepared to pay upfront for 1 or two decades, you can avail of substantial discounts the other competitors don’t yet supply.
So the most important thing is that Getresponse is pretty competitive in the pricing section. But what about features? Email Marketing Software Php Mysql
Getresponse represents among the more cost-effective ways to host and communicate using an email .
It is also one of the most intriguing products of its type – in that it provides email marketing, landing pages, CRM and webinars all under a single roof. It is hard to consider any rival product that delivers this’all round’ proposal, and it is what continues to persuade us to use it to Style Factory’s email marketing.
Some developments to Getresponse do have to be made however, especially where the email programmer is concerned – its own drag and drop interface is more fiddly and less responsive than it should be. A lot of improvements could be made to the data capture types also, especially for users wanting to display them on mobile devices.
And from what I gather from reader opinions, there are improvements that could be made into the service offering.
Overall though I speed Getresponse very highly – you get considerable bang for your dollar with this product.
Listed below are a Couple of pros and cons of using Getresponse overall:
Advantages of Getresponse
Superb marketing automation choices.
The CRM functionality integrates neatly with Getresponse’s email automation functionality.
So long as you are pleased to use an’Email’ program, Getresponse is more affordable than many of its key competitors (in certain situations, substantially so) whilst supplying just as much, or even more performance as them.
The reductions you receive when paying upfront for a couple of decades of support are very generous – you will be hard pressed to find similar reductions in prices from key competitors.
Its webinar functionality is a USP – something that isn’t offered by any products that are similar.
Its own reporting and thorough split testing features are powerful.
Getresponse is clear regarding deliverability rates, publishing characters on its own site and providing deliverability data for person e-newsletters that you send.
It offers an extremely flexible approach to data segmentation – more elastic than many competing goods.
It permits you to add subscribers to your mailing list on both a single-opt in and also a dual opt-in basis.
It sends emails that are reactive and permits you to preview smartphone variations of your e-newsletters really easily.
It comes with a useful landing page creator – but bear in mind that you have to be on a more expensive strategy to get the fully operational version of the.
You are able to try all its features free for 30 days without needing to input credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing emails may be a little bit on the fiddly side.
The information capture forms supplied aren’t responsive and you can not control when and in which they’re displayed on your website.
CRM functionality has to be improved substantially before it could be considered a substitute for a standalone CRM merchandise.
There’s a limited range of RSS-to-HTML e-newsletter templates provided.
You can just use’web-safe’ fonts in e-newsletters, which can make the templates look marginally less slick than those supplied by competing goods.
The pricing structure is a little confusing, with customers having to cover something of a premium to access the landing page creator tool.
The free trial limits the amount of readers you’ll be able to send messages into 1000.
The landing page addition doesn’t let you perform A/B tests, meaning that so as to obtain this functionality you’re forced to use a more expensive program than you may like.
DKIM authentication is only on the more expensive’Max’ plans.
No phone support is provided. Email Marketing Software Php Mysql