Description of Getresponse Email Marketing Software Pcmag
Getresponse is primarily an email Advertising program Which Allows you to: Email Marketing Software Pcmag
Import and host a mailing list and capture data onto it
generate newsletters that could be sent to the subscribers on your mailing list
automate your mails to subscribers via use of’autoresponders’
view and analyse data linked to your email advertising campaigns — open rate, click through, forwards etc..
Recently however, Getresponse’s attribute set has evolved quite a bit, to the point where it’s getting more of an’all-purpose’ marketing solution.
In addition to email marketing, it also provides webinar hosting, landing pages, and a few CRM (client relationship management) performance.
We’ll discuss all these features in depth below, but first, let’s look in pricing.
Getresponse’s attribute set is possibly among the most comprehensive on the market.
Not only does this provide all the crucial stuff you would expect from an email advertising platform – list hosting, templates, autoresponders, analytics and so forth, but as mentioned previously, it has recently been expanding the attribute set to the point at which it is morphing into an all-in-one / CRM-style advertising and marketing platform.
The question is whether Getresponse is a jack of all trades and master of none – let’s drill down to the key qualities to learn.
Up until very recently Getresponse service was amongst the most comprehensive available for email advertising tools: the firm offered phone support together with live chat support, email support and assorted online tutorials / resources.
Regrettably, the telephone service has now been discontinued. Instead you are going to have to use live chat (24/7) or email service. To be fair, most similar e-marketing platform providers only offer you both of these channels – if phone support is a deal-breaker for you you might want to contemplate Aweber, which still provides it (you can read our Aweber review here).
In terms of the caliber of Getresponse service, I have not had to use it very often (a fantastic thing) but once I have I’ve found it to be a small mixed bag (less of a good thing). A number of those live chat service I have received was excellent, and I haven’t had to wait too long to chat with a broker; the email service less so.
Some of the feedback I have from our readers will indicate that there do have to be improvements made concerning the caliber of support Getresponse offer. Much like a number of these types of companies, I anticipate it boils down to who you get daily. Email Marketing Software Pcmag
Getresponse offers some very comprehensive reporting and analytics choices. You get all the Fundamentals of course – open rate, click-through, unsubscribe Prices and so forth – but in addition to that you will find some very nifty features Which Are worth a Specific mention, specifically:
‘one-click segmentation’: the option to identify people who did not participate with an e-newsletter you sent and put them in a section of readers which you may then email again using another variant of the e-newsletter
‘metrics over time’: you can find out exactly when most of your subscribers take action in your emails, and time your future mailouts according to this information
’email ROI’: by adding some monitoring code to your post-sales page on your site, you can discover how effectively (or not!) Your email campaigns are driving sales, and workout your return on investment in electronic mail marketing.
Per-user info – you can click on one of your subscribers and see in which they signed up from, where they’re located and which emails they have opened previously.
Mailchimp and Aweber provide some comparable reporting performance (particularly around sales monitoring ) but Getresponse’s reporting tool is definitely one of most fully featured on the market (it surely trounces the stats choices offered by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, but when it comes to templates, Getresponse arguably drops down a bit.
Regrettably, the templates provided out of the box look a bit dated; they aren’t as attractive as the ones provided by Mailchimp or even Campaign Monitor (and I slightly prefer Aweber’s offering here also ).
On the other hand, the templates are very tweakable – you can change fonts, designs and vision easily enough using the controls supplied; and of course there’s nothing to prevent you simply designing your own HTML email template and importing the code for this.
Additionally, you will find a lot of templates to choose from — around 500 — and they’re presented in easy-to-understand categories, therefore it’s generally pretty straightforward to find a good starting point to get a template and then edit it before you are happy with the design.
If you’re really unhappy with the templates offered by Getresponse, there is also the option of purchasing a template from a third party supplier such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is that the assortment of RSS-to-email software options aren’t so extensive (only 11 templates are supplied – well short of their 700+ accessible for regular newsletters!) And some of them played a bit for me when I tested them in Outlook (2010). I eventually found something that worked for me, but I think there are definitely a few improvements that could be created in this region. Email Marketing Software Pcmag
Autoresponders are e-newsletters which are delivered to your subscribers at intervals determined by you personally — you can set them up so that instantly after somebody signs up to a mailing list, they get a welcome message from your business; a week after they could get a discount offer for a number of your goods or services; three weeks after they could obtain an invitation to follow you on social networking. And so Forth.
Getresponse’s autoresponder functionality is an integral selling point – it provides one of the most comprehensive feature sets available.
You can send time-based or action-based messages; time-based options include cycles like the illustration above, and action-based messages may be triggered by user actions or advice, for example:
subscriptions to certain lists
changes in contact tastes
finished transactions / targets
changes in consumer data
Recently Getresponse launched a new version of their new autoresponder functionality, called’Marketing Automation.’
This allows you to create automation workflows using a drag and drop builder – you essentially set up an’automation flowchart’ that educates Getresponse what to do if a user opens a particular offer, clicks on a certain link etc..
This kind of functionality goes way beyond what’s traditionally been on offer from autoresponders, and lets you create a user journey which can be customised to the nth degree.
For a quick overview I would suggest having a look at Getresponse’s video review for Marketing Automation.
It’s important to note, however, that these more innovative marketing automation features are only available on the more expensive programs – the’Guru’ plan and upward. Email Marketing Software Pcmag
Landing page Builder
Online advertising campaigns that make use of landing pages will usually create far more leads if, rather than simply directing individuals to some (cluttered!) Site, they point users to attractive’squeeze pages’ containing clear information and a tidy, well-designed data capture form.
Getresponse offers something quite beneficial in this respect that the majority of its competitors do not: a landing page creator (and one that is mobile-friendly to boot).
Products like Campaign Monitor and Aweber require that you make use of a third party (and non invasive ) landing page generating tool like Unbounce or Instapage; Mailchimp recently introduced some landing page functionality but it is yet to become as sophisticated at Getresponse’s.
But unless you’re on a Getresponse’Guru’,’Max’ or’Enterprise’ plan, the Getresponse landing page performance is fairly limited: you can just create 1 landing page, which can simply be displayed 1,000 times a month.
Also, and above all, you can’t utilize the landing page A/B testing functionality on the cheapest Getresponse program (whereby the machine shows a sample of your customers different versions of your landing page, computes conversion speeds, and finally rolls out the best performing landing page mechanically ).
If you’re serious about landing pages – and they’re certainly a useful feature – then it’s definitely worth looking at among the costlier Getresponse plans.
You can buy the Landing Pages attribute as an add-on to get an extra $15 a month, however quite frustratingly, even though the add-on allows you to show an unlimited number of landing pages to prospective subscribers, it does not consist of A/B testing.
Accordingly, if I had been considering the Getresponse landing page functionality, I wouldn’t bother with this fairly half-baked add-on: I would just go for a few of the pricier plans (which I guess is exactly what Getresponse want you to do) .
Getresponse was before its rivals for quite a while with its responsive email design functionality, which automatically corrects your e-newsletter’s template so that when an individual is reading it on a mobile device, the design and fonts will be automatically optimised for the device in question.
Most competing products have caught up on this now, and extend responsive email templates, but Getresponse is far better than many similar products as soon as it comes to displaying a responsive record of your e-newsletter – you simply hit a’mobile preview’ button for a quick snapshot of your email resembles on a smartphone (see image right).
Not just that but you can’flip’ the smartphone trailer around, so you can preview what your email looks like when the screen is employed in either portrait or landscape style. Email Marketing Software Pcmag
Customer Relationship Management
One of the most frustrating aspects of using many famous CRM tools is the need to export data to CSV and straight back into your email marketing instrument as a way to do mailouts (or the need to export data from the email marketing tool into your CRM to add prospects to it).
When I watched Getresponse lately introducing a new CRM feature in their plans I had been intrigued – this could potentially eliminate all that info exporting and importing, and keep everything neatly in 1 place.
Initially I was not that impressed with the Getresponse CRM tool as you can only use it in order to carry out quite basic jobs: you can create sales pipelines, add contacts to these and monitor activity (mails, phone calls etc.) with those contacts manually.
But lately Getresponse have upped their game somewhat on this front. The CRM is currently integrated with all of Getresponse’s email marketing operation and you can add users to a CRM pipeline based on their action (form completions, email opens, purchases etc.) or activate autoresponders depending on the addition of a new contact into a pipeline stage.
An example of how to use this operation would be as follows:
You can add a contact to a specific point on a revenue pipeline based on the page of your site that they finished a form on;
you can then send a automated email tailored to that pipeline period a few days later;
and dependent on the action they took with regard to this email (clicking on a particular link ) you could automatically move them on another stage of the pipeline and automatically invite them into a webinar.
It’s very smart stuff, and that I can not think of any email advertising product offering this kind of tight integration between autoresponders and CRM pipelines. For this type of functionality you normally must look at committed — and more costly — CRM products such as Salesforce and Infusionsoft.
But, it’s not all good news about the CRM front — there are a few big things missing out of Getresponse’s CRM feature set.
The most glaring omission is e mail activity tracking. Other CRM packages permit you to bcc a dropbox email address whenever you send an email to a lead or client; doing this keeps a list of this communication in the contact’s history. There is now no method of doing this together with all the Getresponse CRM, nor is there an simple way to send one-to-one mails to prospects or customers.
And strangely, when you click on a contact within a deal pipeline, you can not see their contact action — i.e., the activities they have taken (open, clicks etc.) in regards to previous communications which you’ve sent to your leads aren’t displayed. To see this, you have to go out of the CRM section of Getresponse, search for your own contact in the contacts section and click on their details. But guess what? Doing so doesn’t display their deal history.
Task management is non-existent also: Unlike committed CRM tools, there’s no way to assign tasks to other group members.
Eventually, adding contacts to your pipeline stage is tough. You have to add contacts to a list , then go to the CRM pipeline, include a deal and hunt your lists for the contact you just added. From a usability point of view this is very clunky and time consuming. You should just be able to add a bargain directly to a pipeline and input the contact details of your lead or client at that point.
So as things stand, the Getresponse CRM is a bit half-baked. However, it’s a new attribute and the things it can do on the automation side is impressive. I’m optimistic that this feature becomes developed over time because done right, it’s potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to host webinars on the stage.
Given that webinars are generally utilized as a lead-generation tactic, the notion of having your email database along with your webinar tool under the exact same roof is extremely appealing.
The pricing is also very aggressive also compared to established webinar solutions. By way of instance, among the primary webinar services, Gotowebinar, fees $199 a month to sponsor webinars with up to 500 attendees; you can actually do the same (and a great deal more) with Getresponse for $165 (so long as your listing size is under 25,000).
With regard to attendee limitations, the Getresponse’Pro’ program allows you to sponsor a webinar with around 100 participants; the’Max’ plan’s limit is 500.
You might even purchase webinars performance as a add on to a cheaper plan: $40 a month buys you a 100 attendees limit, $99 per month buys you a 500 attendees restrict. It’s not clear what your choices are if you will need to host bigger scale webinars compared to that however.
A couple of Getresponse webinar features worth flagging up as being especially useful are:
The fact that your attendees do not have to install any applications to attend the webinars
one-click list of your webinars
free online storage for playback files
Ultimately webinar functionality is potentially an extremely helpful feature to have sitting in your e-marketing arsenal and its inclusion as a feature provides Getresponse a very significant edge over its key competitors, especially when you believe you could connect it in using a built-in CRM tool (more about that in a moment). Email Marketing Software Pcmag
The email deliverability rate – the percentage of e-newsletters sent that successfully hit inboxes – is always an important thing to check at when choosing an email marketing instrument.
Not all email advertising suppliers are that forthright about their deliverability prices; but Getresponse seems pretty open about this, with this to say about it in their own site:
At GetResponse we’re frequently asked about the quality of the deliverability speed. Since deliverability depends on many things, including the content of your messages, the deliverability rate may vary for every mailing. For our customers collectively, however, we are pleased to say our overall deliverability rate now stands at 99%.
Clearly you are going to have to choose the organization’s word for this, but supposing it is accurate, it’s a fantastic rate and inspires confidence that the huge majority of emails that you send using Getresponse will reach their receivers.
Furthermore, Getresponse really gives you the deliverability rate of each message in your email analytics – this is something I haven’t struck on competing products’ metrics. A thumbs up for this.
I really do need to pull Getresponse up on something concerning deliverability nevertheless: to guarantee a high deliverability rate, it’s a good idea to use a platform called DKIM email authentication. You are able to use DKIM with Getresponse – but only on the costlier Getresponse’Max’ programs.
Though I have not encountered any deliverability difficulties using the less costly plans, competing goods do not force you to invest in a more expensive plan to avail of the feature — it’d be good to see Getresponse becoming more generous here.
There are two methods you can employ to add subscribers to a mailing list: using a’single opt-in’ or even a’double click’ process.
If you utilize one opt-in process, the individual signing up to your own mailing list is added to your mailing list the minute they hit the submit button on your sign up form.
Using a double opt-in procedure, the individual registering to your list is sent an email containing a confirmation link that s/he must click before being subscribed.
The main advantage of one sampling procedure is that it makes it very easy for users to sign up for your mailing list; it also generally increases conversion speed and therefore the amount of readers on your record. A double opt-in process is best for verifying that the folks subscribing to your record are using actual email addresses and leads to cleaner information and more precise stats (because receptive rates etc. are calculated according to a list containing only real email addresses).
The good news here is that Getresponse permits you to take advantage of either opt-in approach – this isn’t true with all competing goods. Thus a thumbs up for Getresponse for being flexible on this.
You’re probably thinking that this sounds pretty fine — but to be honest, I think there is a great deal of room for improvement with respect to Getresponse kind templates.
To begin with, they are not responsive (i.e., they won’t resize themselves automatically to suit the device they are being viewed on).
Additionally, no controls are provided by Getresponse to change forms on or off on particular devices or pages of your website. In the light of Google’s new strategy to pop-ups (where sites can take a hit in search results if they display’intrusive interstitials’ on mobile devices) this is a small concern.
To circumvent this, I generally avoid using Getresponse form templates, and make do with HTML embeded forms which I design myself, and also for popups I connect my Getresponse to a growth-hacking instrument named Sumo (this enables me to switch pop-ups off for cellular users, as well as display forms precisely as I’d love to and onto the webpages I need ). Email Marketing Software Pcmag
Overall, Getresponse is really simple to use. It is certainly easy enough to perform all of the fundamentals: import contacts, create campaigns, setup autoresponders and check numbers and the interface is pretty intuitive and clean.
In terms of how it stacks up against its competitors in this regard, I’d assert that Campaign Monitor is a little bit more user friendly, and Mailchimp includes a slicker user interface (although one which makes locating certain performance just a little bit tricky at times).
1 place I feel that might be significantly better in the user-friendliness point of view is the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide a very flexible approach to make blocks of articles and transfer them around an e-newsletter, in practice it is fairly clunky to use and may cause accidental deletion of material, or placement of it at the incorrect part of the e-newsletter.
If you’re able to get your head around it, and practice using it a little bit, it does make for a useful instrument – it’s only that the execution of it might be rather better.
Additionally, as explained above, the CRM tool could be far better from a usability point of view adding contacts to deals could be difficult.
The 30-day free trial which Getresponse supplies is completely functional and the free trial isn’t contingent upon supplying credit card details.
This makes it possible to avoid that annoying”oops I forgot I signed up for this particular trial and today I am getting charged for a product I do not use” scenario.
The only down side to this free trial is that it restricts the amount of readers you can send to 1000. It would be useful if that could be raised a bit, as it would help prospective users try out the tool in more’real-world’ situations.
There are three main sorts of Getresponse pricing plan -‘Email’,’Pro’ and’Max’ — and within each of them, several additional types of plan to choose from (all based on record size).
As much as 1,000 contributors: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there is an”Enterprise” plan for consumers that our lists transcend 100,000 email addresses: that starts at $1199, with accurate pricing depending on prerequisites (if you are considering the”Enterprise” plan, you will need to contact Getresponse to schedule a demo, outline your requirements and discuss pricing).
Substantial discounts are available if you pay upfront for 12 or 24 months of service (18% and 30% respectively) — those are considerably more generous than many competing platforms. Email Marketing Software Pcmag
Distinctions of Every Strategy
Each of the Getresponse plans cover the important fundamentals — key features include:
The ability to import, develop and host an email database
a wide range of templates
responsive email layouts
RSS / blog to-email functionality
comprehensive segmentation alternatives
social sharing tools
There are a number of differences between the’Email’,’Guru’ and’Max’ plans but for me the key ones are:
CRM – Getresponse provides a client relationship manager tool on its own’Pro’ plans up
landing pages – you can only avail of landing pages that allow split testing and unlimited views if you’re on a’Pro’ program or greater
Webinars – this performance is not available whatsoever around the’Email’ strategy and the number of webinar attendees is capped for the’Pro’ and’Max’ programs at 100, 500 respectively (it is uncertain what the limitation is on the’Enterprise’ program ).
Users – you can only have one user account on the’Email’ program; by comparison you receive 3 on’Guru’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you’re pleased to use one of the entry-level’Email’ programs, the pay-per-month Getresponse plans are on the whole cheaper than those supplied by many of its key competitors, especially in case you’ve got a fairly large number of email addresses on your database.
For instance, if you’ve got a mailing list comprising between 9,000 and 10,000 documents that you want to send an unlimited number of mails per month to, you might discover that hosting it with Getresponse prices $65 monthly.
$4 a month more affordable compared to Aweber
$10 cheaper a month than Mailchimp
$84 a month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure is dependent not just the number of email addresses in your own database but on the number of emails you send per month too. If you’re happy to set a limit on the amount of emails sent via Campaign Monitor (from the case above, to 50k emails), you can expect to pay a monthly fee of $89, nevertheless considerably higher than Getresponse’s.
The only well-known service that I could think of that comes in considerably cheaper is Mad Mimi, which charges $42 a month to host up to 10,000 email addresses (note however that the performance offered by Mad Mimi is nowhere near as extensive as Getresponse’s or indeed another products mentioned above).
It’s also worth pointing out that Mailchimp offers thinner pricing rings, meaning that depending on the size of your listing, it might occasionally be a slightly cheaper alternative than Getresponse.
At the database end of things, Getresponse’s pricing is really competitive too – you can host a database comprising 1,000 email addresses for $15 per month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee to get a 1,000 record database will be exactly the like Getresponse’s; and Mad Mimi provides a marginally more affordable, if less operational offering for $12 per month.
Two final things to be aware of about the pricing :
Some competing providers — especially Mailchimp – provide free accounts for users that have a small number of records (but these do not supply the entire assortment of features that you get on a paid program ).
As mentioned before, if you are prepared to pay upfront for 1 or 2 decades, you can avail of substantial discounts the other competitors do not yet provide.
So the bottom line is that Getresponse is fairly competitive in the pricing department. However, what about features? Email Marketing Software Pcmag
Getresponse represents among the more cost-effective ways to host and communicate with an email database.
It’s also one of the most intriguing products of its type – because it provides email marketing, landing pages, CRM and webinars all under one roof. It’s difficult to consider any rival product that delivers this’all round’ proposition, and it is what proceeds to convince us to utilize it to Style Factory’s email marketing.
Some developments to Getresponse do need to be made nonetheless, especially where the email designer is concerned – its drag and drop interface is much more fiddly and less responsive than it ought to be. A good deal of improvements could be made into the data capture forms also, especially for users wishing to display them on mobile devices.
And from what I gather from reader feedback, there are improvements which could be made into the support offering.
All in all though I speed Getresponse very highly – you receive considerable bang for your buck with this item.
Here are a few pros and cons of utilizing Getresponse overall:
Advantages of Getresponse
Superb marketing automation options.
The CRM functionality integrates neatly with Getresponse’s email automation functionality.
So long as you’re pleased to utilize an’Email’ program, Getresponse is more affordable than most of its key competitors (in certain cases, significantly so) whilst supplying as much, or even more performance as them.
The reductions you get when paying for a couple of decades of service are extremely generous – you will be hard pushed to find comparable reductions in prices from key competitors.
Its webinar functionality is a USP – something which isn’t provided by any products that are similar.
Its reporting and comprehensive split testing attributes are strong.
Getresponse is transparent regarding deliverability rates, publishing characters on its site and supplying deliverability statistics for individual e-newsletters you send.
It provides a very flexible approach to data segmentation – more flexible than many competing goods.
It allows you to add subscribers to your mailing list on either a single-opt in and a dual opt-in basis.
It transmits emails that are reactive and permits you to preview smartphone versions of your e-newsletters very readily.
It comes with a helpful landing page founder – but keep in mind that you need to be on a more expensive plan to get the fully operational version of this.
You can test out all its features free for 30 days without the need to input credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing emails can be a little bit on the side.
The information capture forms supplied are not responsive and you can not control when and in which they’re displayed on your website.
CRM functionality needs to be improved substantially before it can be thought of as a replacement for a standalone CRM merchandise.
There is a limited selection of RSS-to-HTML e-newsletter templates supplied.
You can only use’web-safe’ fonts from e-newsletters, which may make the templates seem marginally less slick than those supplied by competing products.
The pricing arrangement is a bit confusing, with customers having to cover something of a superior to get the landing page creator tool.
The free trial limits the number of subscribers you can send messages into 1000.
The landing page add-on does not let you execute A/B tests, meaning that so as to obtain this functionality you are forced to use a more expensive plan than you may like.
DKIM authentication is only on the more expensive’Max’ plans.
No telephone support is provided. Email Marketing Software Pcmag