Description of Getresponse Email Marketing Software Open Rates
Getresponse is primarily an email marketing app Which Allows you to: Email Marketing Software Open Rates
Import and host a mailing list and also capture data on it
generate newsletters which can be delivered to the subscribers in your mailing list
automate your emails to subscribers via utilization of’autoresponders’
perspective and analyse data related to your email marketing campaigns — open rate, click through, forward etc..
Lately however, Getresponse’s attribute set has evolved quite a bit, to the point at which it’s becoming more of an’all-purpose’ marketing alternative.
Besides email advertising, it also provides webinar hosting, landing pages, and a few CRM (client relationship management) performance.
We are going to discuss all these attributes in depth below, but first, let us look in pricing.
Getresponse’s feature set is possibly among the most comprehensive out there.
Not only does this provide all of the key stuff you would expect from an email marketing platform – record hosting, templates, autoresponders, analytics and so on, but as mentioned above, it’s been expanding the feature set to the point at which it’s morphing into an all-in-one / CRM-style advertising and marketing platform.
The question is if Getresponse is a jack of all trades and master of none – let us drill down to the key qualities to learn.
Up until very recently Getresponse support was amongst the most comprehensive available for email advertising tools: the firm offered phone support alongside live chat support, email service and various online tutorials / resources.
Sadly, the phone support has now been discontinued. Instead you’ll have to use live chat (24/7) or email support. To be honest, most similar e-marketing platform suppliers only offer you these two channels – if telephone service is a deal-breaker for you you might wish to contemplate Aweber, which still supplies it (you can read our Aweber review ).
Concerning the caliber of Getresponse support, I have never needed to use it very often (a good thing) but when I’ve I’ve discovered it to be a bit of a mixed bag (less of a fantastic thing). A number of those live chat support I’ve received has been excellent, and I haven’t had to wait too much time to talk to a broker; the email support less so.
Some of the comments I have from our readers will suggest that there do need to be improvements made concerning the caliber of support Getresponse offer. As with a lot of these kinds of companies, I expect it often boils down to who you get on the day. Email Marketing Software Open Rates
Getresponse provides some very comprehensive reporting and analytics options. You get all the Fundamentals of course – open speed, click-through, unsubscribe rates and so forth – but in addition to that you will find some very nifty features Which Are worth a Specific mention, namely:
‘one-click segmentation’: the option to identify people who didn’t participate with an e-newsletter you shipped and set them in a section of readers which you can then email again with another version of the e-newsletter
‘metrics over time’: you can find out exactly when a lot of your subscribers take action in your mails, and time your future mailouts according to this info
’email ROI’: by incorporating some tracking code to your post-sales webpage on your site, it is possible to discover how effectively (or not!) Your email campaigns are driving earnings, and workout your return on investment in email marketing.
Per-user information – you could click on one of your readers and see in which they signed from, where they’re located and which emails they’ve opened previously.
Mailchimp and Aweber offer some comparable reporting performance (particularly around sales tracking) however Getresponse’s reporting tool is definitely one of most featured on the market (it certainly trounces the stats options offered by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, however, in regards to templates, Getresponse arguably falls down a little.
Unfortunately, the templates supplied from the box seem somewhat dated; they aren’t as attractive as those provided by Mailchimp or even Campaign Monitor (and that I marginally prefer Aweber’s offering here too).
On the other hand, the templates are very tweakable – you can change fonts, layouts and imagery easily enough using the controls supplied; and naturally there is nothing to stop you simply designing your HTML email template and importing the code for this.
Additionally, there are a lot of templates to choose from — over 500 — and they’re presented in easy-to-understand classes, so it’s generally pretty straightforward to locate a good starting point to get a template and then edit it before you’re happy with the design.
If you’re really not pleased with the templates provided by Getresponse, there is also the choice of buying a template from a third party provider such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is the range of RSS-to-email software options are not very extensive (only 11 templates are provided – well short of the 700+ available for routine newsletters!) And some of them played up a bit for me when I tested them (2010). I eventually found something that worked for me personally, but I think there are definitely some improvements which could be created in this area. Email Marketing Software Open Rates
Autoresponders are e-newsletters that are sent to your subscribers at intervals determined by you personally — you can set them up so that instantly after someone signals up to a mailing list, they receive a welcome message from your business; a week later they can receive a discount offer for some of your products or services; three months after they could receive an invitation to follow you on social networking. And so on.
Getresponse’s autoresponder functionality is a key selling point – it offers one of the most extensive feature sets available.
You can send either time-based or action-based messages; time-based choices include cycles like the illustration above, and action-based messages can be triggered by user actions or information, for example:
subscriptions to particular lists
changes in contact tastes
finished transactions / goals
changes in consumer information
Recently Getresponse launched a brand new version of the new autoresponder functionality, known as’Marketing Automation.’
This permits you to create automation workflows using a drag and drop builder – you basically set up an’automation flowchart’ that educates Getresponse what to do when a user opens a specific deal, clicks on a certain link .
This type of performance goes far beyond what’s traditionally been available from autoresponders, and lets you create a user travel that can be customised to the nth level.
To get a fast overview I would suggest having a look in Getresponse’s video review for Marketing Automation.
It is important to note, however, these more advanced marketing automation features are only available to the more expensive plans – the’Pro’ program and upward. Email Marketing Software Open Rates
Landing page Builder
Online advertising campaigns which make use of landing pages will usually create far more leads in the event, instead of simply directing people to a (cluttered!) Website, they point users to appealing’squeeze pages’ containing clear information and a clean, well-designed data capture form.
Getresponse offers something quite beneficial in this respect that the majority of its competitors don’t: a landing page founder (and one that’s mobile-friendly to boot).
Products such as Campaign Monitor and Aweber require that you use a third party (and paid-for) landing page generating tool such as Unbounce or Instapage; Mailchimp lately introduced a landing page performance but it is yet to become as sophisticated at Getresponse’s.
However, unless you’re on a Getresponse’Pro’,’Max’ or’Enterprise’ program, the Getresponse landing page functionality is fairly limited: you can just produce one landing page, that can only be displayed 1,000 times a month.
Also, and above all, you can not utilize the landing page A/B testing performance on the cheapest Getresponse plan (where the machine indicates a sample of your users different versions of your landing page, computes conversion speeds, and finally rolls out the best performing landing page automatically).
If you are serious about landing pages – plus they’re certainly a useful feature – then it’s definitely worth looking at one of the more expensive Getresponse plans.
You can purchase the Landing Pages attribute as an add-on for an additional $15 a month, however quite frustratingly, even though the add-on permits you to display an infinite number of landing pages to potential subscribers, it does not consist of A/B testing.
Therefore, if I was considering the Getresponse landing page performance, I would not bother with this rather half-baked add-on: I’d just go for a few of the more expensive plans (which I guess is what Getresponse want you to do) .
Getresponse was before its competitors for quite a while using its responsive email design functionality, which automatically adjusts your e-newsletter’s template so that when an individual is reading it on a mobile device, the design and fonts will be optimized for the device in question.
Most competing products have caught up on this today, and offer responsive email templates, but Getresponse is far better than many similar goods as soon as it comes to displaying a reactive record of your e-newsletter – you simply hit on a’mobile preview’ button for an instant snapshot of your email resembles on a smartphone (see picture right).
Not just this but you can’flip’ the smartphone preview around, so you can preview what your email looks like when the display is employed in either portrait or landscape style. Email Marketing Software Open Rates
Customer Relationship Management
One of the most frustrating facets of utilizing many well-known CRM tools is the need to export information to CSV and back into your email marketing instrument as a way to perform mailouts (or the necessity to export info from the email marketing tool in your CRM to add leads to it).
So when I watched Getresponse recently introducing a new CRM attribute in their plans I was intrigued – this could possibly do away with all that data exporting and importing, and keep everything neatly in 1 place.
Initially I was not that impressed with all the Getresponse CRM tool since you can only use it in order to perform rather basic tasks: you can create sales pipelines, add contacts to these and track activity (mails, phone calls etc.) with these contacts manually.
But recently Getresponse have upped their video game somewhat on this particular front. The CRM is currently integrated with all of Getresponse’s email marketing functionality and you can add users into a CRM pipeline according to their action (form completions, email opens, purchases etc.) or trigger autoresponders based on the accession of a new contact into a pipeline stage.
An example of how to use this operation would be as follows:
It is possible to add a contact to a specific point on a sales pipeline depending on the page of your website they completed a form on;
you could then send them a automated email tailored to that pipeline stage a couple of days later;
and dependent on the actions they took with regard to that email (clicking on a certain link ) you could automatically move them onto another stage of the pipeline and automatically invite them to a webinar.
It is very smart stuff, and I can’t think of any similar email marketing product offering such a tight integration between autoresponders and CRM pipelines. For this kind of performance you normally need to look at dedicated — and more expensive — CRM products like Salesforce and Infusionsoft.
However, it’s not all good news about the CRM front there are some big things missing from Getresponse’s CRM attribute collection.
The most glaring omission is e mail activity monitoring. Additional CRM packages permit you to bcc a dropbox email address whenever you send an email to a lead or client; doing so keeps a list of the communication in the contact’s history. There is currently no way of doing this together with the Getresponse CRM, nor is there an simple way to send one-to-one mails to prospects or customers.
And strangely, when you click a contact within a deal pipeline, you can not see their contact activity — i.e., the actions they have taken (open, clicks etc.) in regards to previous communications which you’ve delivered to your prospects aren’t displayed. To see this, you need to go from the CRM section of Getresponse, hunt for your contact in the contacts section and click on their details. But guess what? Doing this doesn’t display their history.
Task management is non-existent too: Unlike dedicated CRM tools, there is no way to assign tasks to other team members.
Eventually, adding contacts to a pipeline stage is tough. You need to add contacts to a list first, then visit the CRM pipeline, include a bargain and search your lists for the contact you just added. From a usability point of view this is very clunky and time consuming. You should just have the ability to put in a bargain directly to a pipeline and then input the contact details of your guide or client at the point.
So as things stand, the Getresponse CRM is a bit half-baked. However, it’s a new feature and the stuff it can do on the automation side is impressive. I’m hopeful that this feature gets developed over time because done right, it’s possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to sponsor webinars on the stage.
Given that webinars are usually used as a lead-generation strategy, the idea of getting your email database and your webinar tool under the same roof is extremely attractive.
The pricing is also very aggressive also by comparison to established webinar solutions. By way of example, one of the leading webinar providers, Gotowebinar, charges $199 per month to host webinars with up to 500 attendees; you can actually do the same (plus a whole lot more) with Getresponse for $165 (as long as your listing size is below 25,000).
With respect to attendee limitations, the Getresponse’Pro’ plan permits you to sponsor a webinar with around 100 participants; the’Max’ program’s limit is 500.
You can also purchase webinars performance as an add-on to a more affordable plan: $40 per month buys you a 100 attendees limitation, $99 per month buys you a 500 attendees restrict. It’s not clear what your choices are if you need to host bigger scale webinars compared to that however.
A couple of Getresponse webinar features worth flagging up as being particularly useful are:
The very fact that your attendees do not have to install any software to attend the webinars
one-click list of your webinars
free online storage for playback files
Ultimately webinar performance is potentially an extremely useful feature to have sitting on your e-marketing arsenal and its addition as a feature provides Getresponse a very significant edge over its key competitors, particularly when you believe that you can connect it in using a built-in CRM tool (more about this in a minute ). Email Marketing Software Open Rates
The email deliverability rate – the proportion of e-newsletters delivered that successfully hit inboxes – is always an important point to check at when choosing an email marketing tool.
Not all email advertising providers are that forthright about their deliverability prices; but Getresponse seems pretty open about that, with this to say about it in their site:
At GetResponse we’re frequently asked about the quality of our deliverability rate. Since deliverability depends on a number of things, including the content of your messages, the deliverability rate may vary for every mailing. For all our customers jointly, however, we are proud to say our general deliverability rate currently stands at 99%.
Obviously you’re going to need to choose the organization’s word for this, but supposing it’s true, it’s a fantastic rate and inspires confidence that the vast majority of emails you send using Getresponse will achieve their intended recipients.
Furthermore, Getresponse actually gives you the deliverability rate of each message in your email analytics – this is something that I have not encountered on rival goods’ metrics. A thumbs up for this.
I really do need to pull Getresponse on something relating to deliverability however: to guarantee a high deliverability rate, it’s a good idea to use a system called DKIM email authentication. You can use DKIM using Getresponse – but just on the more expensive Getresponse’Max’ programs.
Although I’ve not encountered any deliverability problems using the less costly plans, competing products don’t make you invest in a more expensive plan to avail of the feature — it’d be useful to see Getresponse becoming more generous here.
There are two methods you can use to add subscribers to a mailing list: using a’single opt-in’ or even a’double click’ process.
If you use use one opt-in procedure, the individual signing up to your mailing list is added to a mailing list the minute they hit the submit button on your sign up form.
With a double opt-in process, the person signing up to your list is sent via an email containing a confirmation link that s/he have to click before being subscribed.
The most important advantage of one sampling procedure is that it makes it really easy for users to sign up for a mailing list; it also generally increases conversion rate and therefore the amount of subscribers on your list. A double opt-in procedure is best for verifying the folks subscribing to your list are using real email addresses and leads to cleaner information and more accurate stats (because open rates etc. are calculated according to a list containing only real email addresses).
Now, the good news is that Getresponse permits you to take advantage of either opt-in approach – this isn’t the case with all competing products. Thus a thumbs up for Getresponse to be flexible on this.
You are probably thinking that this sounds quite fine — but to be honest, I think there is a lot of room for improvement with regard to Getresponse form templates.
To begin with, they are not responsive (i.e., they won’t resize themselves automatically to match the device they’re being viewed on).
Furthermore, no controls are offered by Getresponse to change forms off or on on particular devices or pages of your website. In the light of Google’s brand new strategy to pop-ups (where sites can have a hit in search results if they exhibit’intrusive interstitials’ on cellular devices) this really is a bit of a concern.
To circumvent this, I generally avoid using Getresponse form templates, and make do using HTML embeded forms that I design myself, and for popups I link my Getresponse into a growth-hacking tool named Sumo (this enables me to change pop-ups off for mobile users, as well as display forms precisely as I’d like to and onto the webpages I need ). Email Marketing Software Open Rates
On the whole, Getresponse is pretty straightforward to use. It’s certainly easy enough to perform all the basics: import contacts, create campaigns, set up autoresponders and check statistics and the interface is really intuitive and clean.
In terms of how it stacks up against its rivals in this regard, I’d assert that Campaign Monitor is a tiny bit more user friendly, and Mailchimp has a slicker user interface (although one that makes finding certain performance just a bit tricky at times).
One place I think that might be significantly better in the user-friendliness point of view is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide an extremely flexible approach to create blocks of articles and transfer them around an e-newsletter, in practice it is fairly user friendly to use and may lead to accidental deletion of content, or positioning of it in the wrong part of the e-newsletter.
If you can get your head about it, and practice using it a bit, it does make for a useful instrument – it’s just that the implementation of it might be rather better.
Also, as explained above, the CRM tool could be far better from a usability point of view adding contacts to deals could be unnecessarily difficult.
The 30-day free trial that Getresponse provides is completely functional and the free trial is not contingent upon supplying credit card details.
This helps you avoid that annoying”oops I forgot I signed up for that trial and now I am getting charged for a product I don’t use” scenario.
The only down side to the free trial is the fact that it limits the amount of readers you can send to 1000. It would be useful if that could be raised a bit, as it would help potential users try out the tool in more’real world’ situations.
There are 3 chief types of Getresponse pricing plan -‘Email’,’Guru’ and’Max’ — and inside each of these, many additional kinds of strategy to choose from (all based on record size).
Up to 1,000 subscribers: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there is an”Enterprise” plan for users that our lists transcend 100,000 email addresses: that starts at $1199, with exact pricing based on prerequisites (if you are interested in the”Enterprise” plan, you will need to contact Getresponse to schedule a demo, outline your requirements and discuss pricing).
Substantial discounts are available if you pay upfront for 12 or 24 weeks of service (18% and 30% respectively) — those are much more generous than many competing platforms. Email Marketing Software Open Rates
Distinctions of Every Plan
Each of the Getresponse plans cover the significant basics — key characteristics include:
The ability to import, develop and host an email database
a wide Assortment of templates
responsive email designs
RSS / site to-email functionality
comprehensive segmentation options
social sharing programs
There are a number of differences between the’Email’,’Guru’ and’Max’ plans but for me the key ones are:
CRM – Getresponse provides a client relationship manager tool on its own’Guru’ plans up
Landing pages – you can simply avail of all landing pages which enable split testing and unlimited views if you’re on a’Guru’ plan or higher
Webinars – this functionality is not available at all around the’Email’ plan and the number of webinar attendees is capped for the’Pro’ and’Max’ plans at 100, 500 respectively (it’s unclear what the limitation is about the’Enterprise’ program ).
Users – you can have just one user account on the’Email’ plan; by comparison you receive 3 on’Pro’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you’re pleased to use one of the entry-level’Email’ plans, the pay-per-month Getresponse plans are on the whole more affordable than those provided by many of its key competitors, especially if you’ve got a fairly large number of email addresses on your own database.
By way of instance, in case you’ve got a mailing list containing between 9,000 and 10,000 documents that you want to send an infinite number of mails each month to, then you might discover that hosting it using Getresponse prices $65 per month.
$4 per month more affordable than with Aweber
$10 cheaper per month than Mailchimp
$84 per month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure depends not only the amount of email addresses in your database however on the number of emails you send per month too. If you’re happy to limit the number of emails delivered via Campaign Monitor (in the example above, to 50k emails), you can expect to pay a monthly fee of $89, nevertheless substantially higher than Getresponse’s.
The only well-known service I can think of that comes in considerably cheaper is Mad Mimi, which charges $42 per month to host up to 10,000 email addresses (note however that the performance offered by Mad Mimi is nowhere near as broad as Getresponse’s or indeed another products mentioned above).
It’s also worth pointing out that Mailchimp offers narrower pricing bands, meaning that based on the size of your list, it may sometimes be a slightly cheaper option than Getresponse.
In the smaller database end of things, Getresponse’s pricing is pretty competitive too – you can sponsor a database comprising 1,000 email addresses for $15 a month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee for a 1,000 recording database will be the same as Getresponse’s; and Mad Mimi supplies a marginally cheaper, if much less operational offering for $12 per month.
Two final things to be Conscious of on the pricing front:
Some competing providers — especially Mailchimp – provide completely free accounts for users with a small number of documents (but these don’t supply the entire range of features that you get on a paid program ).
As mentioned earlier, if you’re prepared to pay upfront for 1 or 2 years, you can avail of substantial discounts that the other competitors do not yet provide.
So the most important thing is that Getresponse is pretty competitive in the pricing section. But what about features? Email Marketing Software Open Rates
Getresponse represents among the more cost-effective tactics to host and speak with an email database.
It is also among the most interesting products of its type – because it provides email marketing, landing pages, CRM and webinars all under one roof. It is hard to think of any competing product that delivers this’all round’ proposition, and it is what continues to persuade us to utilize it for Style Factory’s email marketing.
Some improvements to Getresponse do have to be made nonetheless, especially where the email programmer is concerned – its drag and drop interface is more fiddly and less responsive than it ought to be. A good deal of improvements could be made to the data capture forms also, especially for users wanting to display them on mobile devices.
And from what I gather from reader feedback, there are improvements which could be made into the service offering.
All in all though I speed Getresponse very highly – you receive considerable bang for your dollar with this product.
Here are a few pros and cons of using Getresponse overall:
Advantages of Getresponse
Superb marketing automation options.
The CRM performance integrates neatly with Getresponse’s email automation functionality.
Provided that you are pleased to use an’Email’ plan, Getresponse is more affordable than many of its key competitors (in certain situations, substantially so) whilst offering as much, or even more functionality as them.
The reductions you get when paying upfront for a couple of years of support are extremely generous – you will be hard pushed to find comparable reductions in prices from key opponents.
Its webinar functionality is a USP – something that isn’t provided by any products that are similar.
Its own reporting and thorough split testing attributes are powerful.
Getresponse is transparent regarding deliverability rates, publishing figures on its own website and supplying deliverability data for individual e-newsletters you send.
It offers an extremely flexible approach to data segmentation – more elastic than many competing goods.
It allows you to add subscribers to your mailing list on both a single-opt in and also a double opt-in basis.
It sends responsive emails and allows you to preview smartphone versions of your e-newsletters really easily.
It comes with a helpful landing page creator – but bear in mind that you have to be on a more expensive plan to get the fully functional version of this.
You can try all its features free for 30 days without needing to enter credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing emails may be a little bit on the side.
The information capture forms supplied are not responsive and you can’t control when and in which they are displayed on your site.
CRM functionality needs to be improved considerably before it could be considered a replacement for a standalone CRM product.
There is a limited range of RSS-to-HTML e-newsletter templates supplied.
You can only use’web-safe’ fonts from e-newsletters, which may make the templates seem slightly less slick than those supplied by competing products.
The pricing structure is a bit confusing, with customers having to pay something of a superior to access the landing page creator tool.
The free trial limits the number of readers you’ll be able to send messages into 1000.
The landing page add-on does not let you execute A/B tests, meaning that so as to gain this functionality you are forced to use a more expensive plan than you may like.
DKIM authentication is only available on the more expensive’Max’ plans.
No telephone support is provided. Email Marketing Software Open Rates