Description of Getresponse Email Marketing Software Nonprofit
Getresponse is primarily an email Advertising app Which Allows you to: Email Marketing Software Nonprofit
Import and host a mailing list and also capture data onto it
create newsletters which can be sent to the subscribers on your mailing list
automate your mails to subscribers via utilization of’autoresponders’
view and analyse statistics related to your email advertising campaigns — open rate, click through, forward etc..
Recently however, Getresponse’s feature set has evolved quite a bit, to the point where it is getting more of an’all-in-one’ marketing alternative.
In addition to email marketing, it now also supplies training hosting, landing pages, and a few CRM (client relationship management) functionality.
We’ll discuss all these features in depth below, but first, let us look in pricing.
Getresponse’s attribute set is possibly one of the most comprehensive on the market.
Not only does it provide all the crucial stuff you would expect from an email advertising platform – list templates, hosting, autoresponders, analytics and so on, but as mentioned previously, it’s recently been expanding the feature set to the point at which it is morphing into an all-in-one / CRM-style marketing platform.
The question is if Getresponse is a jack of all trades and master of none – let us drill down into the key features to learn.
Up until very recently Getresponse service was one of the most comprehensive available for email marketing tools: the firm offered phone support together with live chat support, email service and assorted online tutorials / resources.
Regrettably, the phone support has been discontinued. Instead you’ll need to use live chat (24/7) or email support. To be fair, most similar e-marketing platform suppliers only offer both of these channels – if telephone support is a deal-breaker for you you may want to consider Aweber, which still supplies it (you can read our Aweber review here).
In terms of the quality of Getresponse service, I have not had to use it very frequently (a fantastic thing) but once I have I have found it to be a small mixed bag (less of a fantastic thing). Some of the live chat service I have received has been excellent, and I haven’t had to wait too long to talk to an agent; the email service less so.
Some of the comments I’ve got from our readers does suggest that there do need to be improvements made concerning the caliber of support Getresponse offer. As with a number of these kinds of businesses, I anticipate it boils down to who you get daily. Email Marketing Software Nonprofit
Getresponse provides some very comprehensive reporting and analytics options. You get all the basics of course – open rate, click-through, unsubscribe Prices and so on – but in addition to that there are some very nifty features that are worth a Specific mention, namely:
‘one-click segmentation’: the option to identify people who did not participate with an e-newsletter that you shipped and put them in a section of subscribers that you can then email again with a different version of the e-newsletter
‘metrics over time’: you can find out exactly when most of your readers do it on your emails, and time your prospective mailouts based on this information
’email ROI’: by incorporating some tracking code into your post-sales page on your website, it is possible to find out how effectively (or not!) Your email campaigns are driving sales, and work out your return on investment in electronic mail marketing.
Per-user information – you could click on one of your readers and see where they signed up from, where they are located and which emails they have opened previously.
Mailchimp and Aweber provide some comparable reporting performance (especially around sales tracking) but Getresponse’s reporting tool is definitely one of most featured out there (it surely trounces the stats options offered by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, but when it comes to templates, Getresponse arguably drops down a bit.
Regrettably, the templates supplied from the box seem a bit dated; they are not as attractive as those provided by Mailchimp or Campaign Monitor (and that I marginally prefer Aweber’s offering here too).
On the other hand, the templates are extremely tweakable – you can change fonts, designs and imagery easily enough with all the controls supplied; and naturally there is nothing to stop you designing your HTML email template and minding the code for this.
Furthermore, there are a lot of templates to choose from — around 500 — and they are introduced in easy-to-understand classes, so it’s generally pretty simple to find a good starting point for a template and then edit it until you are happy with the design.
If you’re really unhappy with the templates offered by Getresponse, there is also the option of buying a template from a third party supplier such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is the assortment of RSS-to-email applications options aren’t so extensive (just 11 templates are supplied – well short of the 700+ accessible for routine newsletters!) And some of them played a bit for me when I tested them (2010). I eventually found something that worked for me, but I think there are definitely a few improvements which could be created in this region. Email Marketing Software Nonprofit
Autoresponders are e-newsletters which are delivered to your subscribers at intervals determined by you — you can set them up so that instantly after someone signals up to a mailing list, they receive a welcome message in your business; a week later they can receive a discount offer for a number of your products or services; 3 months later they could receive an encouragement to follow you on social networking. And so Forth.
Getresponse’s autoresponder functionality is an integral selling point – it provides one of the most extensive feature sets available.
You can send either time-based or action-based messages; time-based choices comprise cycles such as the example above, and also action-based messages can be triggered by user actions or information, for example:
subscriptions to particular lists
changes connected tastes
completed transactions / targets
changes in consumer data
Lately Getresponse launched a brand new version of the new autoresponder performance, known as’Marketing Automation.’
This allows you to create automation workflows with a drag and drop builder – you basically install an’automation flowchart’ that educates Getresponse what to do if a user opens a particular offer, clicks on a certain link .
This kind of performance goes far beyond what has traditionally been on offer from autoresponders, and allows you to create an individual journey which may be customised to the nth degree.
For a fast overview I would suggest having a look in Getresponse’s video overview for Marketing Automation.
It is important to notice, however, these more innovative marketing automation features are only available on the more expensive programs – the’Guru’ program and up. Email Marketing Software Nonprofit
Landing page Builder
Online advertising campaigns that use landing pages will usually generate far more leads in the event, instead of simply directing individuals to a (cluttered!) Website, they point users to appealing’squeeze pages’ comprising clear info and a tidy, well-designed data capture type.
Getresponse offers something very beneficial in this regard that the majority of its rivals do not: a landing page creator (and one that’s mobile-friendly to boot).
Products like Campaign Monitor and Aweber ask that you make use of a third party (and paid-for) landing page generating tool such as Unbounce or Instapage; Mailchimp lately introduced a landing page performance but it is yet to become as sophisticated at Getresponse’s.
However, unless you are on a Getresponse’Guru’,’Max’ or’Enterprise’ plan, the Getresponse landing page functionality is fairly limited: you can just produce one landing page, that could only be displayed 1,000 times per month.
Also, and above all, you can not use the landing page A/B testing functionality on the cheapest Getresponse program (whereby the machine shows a sample of your users different versions of your landing page, calculates conversion speeds, and finally rolls out the top performing landing page automatically).
If you are serious about landing pages – and they’re certainly a helpful feature – then it is definitely worth looking at among the costlier Getresponse plans.
You can purchase the Landing Pages attribute as an add-on to get an extra $15 per month, however quite frustratingly, although the add-on allows you to display an unlimited number of landing pages to potential subscribers, it does not include A/B testing.
Accordingly, if I had been interested in the Getresponse landing page functionality, I wouldn’t bother with this fairly half-baked add-on: I would just go for a few of the more expensive programs (which I guess is what Getresponse want one to do) .
Getresponse was ahead of its rivals for quite a while with its responsive email design performance, which automatically corrects your e-newsletter’s template so that if an individual is reading it on a mobile device, the design and fonts will be optimized for the device in question.
Most competing products have captured up on this now, and offer responsive email templates, but Getresponse is far better than many similar products as soon as it comes to displaying a responsive preview of your e-newsletter – you just hit a’mobile preview’ button for a quick snapshot of your email resembles on a smartphone (see image right).
Not just this but you can’flip’ the smartphone trailer around, so that you can preview what your own email looks like when the screen is employed in either portrait or landscape style. Email Marketing Software Nonprofit
Customer Relationship Management
One of the most frustrating aspects of using many well-known CRM tools is that the need to export data to CSV and straight back into your email marketing tool in order to do mailouts (or the necessity to export info from the email marketing tool into your CRM to include prospects to it).
So when I watched Getresponse lately introducing a brand new CRM attribute in their plans I had been intrigued – this could potentially eliminate all that data exporting and exporting, and keep everything neatly in one area.
Initially I was not that impressed with the Getresponse CRM tool since you could only use it to perform quite basic tasks: you can create sales pipelines, add contacts to these and monitor activity (emails, telephone calls etc.) with those contacts manually.
But lately Getresponse have upped their game a bit on this particular front. The CRM is currently integrated with all of Getresponse’s email marketing functionality and you can add users to a CRM pipeline according to their action (form completions, email opens, purchases etc.) or activate autoresponders based on the addition of a new contact into a pipeline stage.
An example of how to use this functionality is as follows:
You can add a contact to a particular point on a revenue pipeline depending on the page of your website they completed a form ;
you can then send them a automated email tailored to this pipeline period a few days later;
and dependent on the actions they took with regard to this email (clicking on a certain link ) you could automatically move them onto another phase of the pipeline and invite invite them to a webinar.
It is very clever stuff, and I can not think of any email advertising product offering this kind of tight integration between autoresponders and CRM pipelines. For this type of functionality you normally must look at committed — and more costly — CRM products such as Salesforce and Infusionsoft.
But, it is not all fantastic news on the CRM front — there are a few big things missing from Getresponse’s CRM feature set.
The most glaring omission is email activity monitoring. Additional CRM packages permit you to bcc a dropbox email address any time you send an email to some lead or client; doing so keeps a record of the communication from the contact’s history. There is currently no method of doing so with the Getresponse CRM, nor is there an easy way to send one-to-one mails to leads or customers.
And strangely, when you click a contact within a bargain pipeline, you can’t see their contact activity — i.e., the activities they’ve taken (open, clicks etc.) in regards to previous communications that you have sent to your prospects are not displayed. To observe this, you have to go from the CRM part of Getresponse, search for your own contact in the contacts section and then click on their details. But guess what? Doing this does not display their history.
Task management is non-existent too: Unlike committed CRM tools, there’s no way to assign tasks to other team members.
Eventually, adding contacts into a pipeline stage is difficult. You need to add contacts to a list , then visit the CRM pipeline, include a deal and search your lists to receive the contact you just added. From a usability standpoint this is extremely clunky and time consuming. You should just be able to add a deal right to a pipeline and enter the contact details of your lead or customer at the point.
So as things stand, the Getresponse CRM is a bit half-baked. However, it’s a new feature and the stuff it can perform on the automation aspect is impressive. I’m optimistic that this feature becomes developed over time because done right, it is possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to sponsor webinars on the platform.
Given that webinars are usually used as a lead-generation strategy, the notion of getting your email database along with your webinar tool under precisely the exact same roof is very attractive.
The pricing is also very aggressive too by comparison to established webinar solutions. By way of instance, one of the primary webinar providers, Gotowebinar, fees $199 a month to sponsor webinars with as much as 500 attendees; you can really do the same (and a great deal more) with Getresponse for $165 (so long as your listing size is below 25,000).
With regard to attendee limits, the Getresponse’Pro’ program allows you to sponsor a webinar with up to 100 participants; the’Max’ program’s limit is 500.
You can even buy webinars performance as an add-on to a cheaper plan: $40 per month buys you a 100 attendees limit, $99 a month buys you a 500 attendees restrict. It’s not clear what your choices are if you will need to host bigger scale distributions than that however.
Two or Three Getresponse webinar features worth flagging up as being particularly useful are:
The fact Your attendees do not need to install any applications to attend the webinars
one-click list of your webinars
free online storage for playback documents
Ultimately webinar performance is potentially an extremely helpful feature to have sitting in your e-marketing arsenal and its inclusion as a feature gives Getresponse a very significant advantage over its key competitors, especially once you believe you could link it in using a built-in CRM tool (more on that in a minute ). Email Marketing Software Nonprofit
The email deliverability rate – the percentage of e-newsletters delivered that successfully reach inboxes – is obviously an important point to look at when selecting an email marketing instrument.
Not all email advertising providers are that forthright about their deliverability prices; but Getresponse seems reasonably open about that, with this to say about it in their own website:
At GetResponse we are frequently asked about the quality of our deliverability rate. Since deliverability depends on a number of things, including the content of your messages, the deliverability rate may vary for every mailing. For our customers collectively, however, we’re pleased to say our overall deliverability rate now stands at 99%.
Obviously you’re going to need to choose the organization’s term for this, but supposing it’s true, it is a fantastic speed and inspires confidence that the huge majority of emails you send using Getresponse will achieve their receivers.
Furthermore, Getresponse really provides you the deliverability rate of each message on your email analytics – this is something I haven’t struck on competing goods’ metrics. A thumbs up for it.
I really do have to pull Getresponse on one thing relating to deliverability however: to ensure a high deliverability speed, it is a good idea to use a platform named DKIM email authentication. You are able to use DKIM with Getresponse – but just on the more expensive Getresponse’Max’ plans.
Although I’ve not encountered any deliverability problems using the less costly plans, competing products don’t make you invest in a more expensive plan to avail of this feature — it would be good to see Getresponse becoming more generous here.
There are two approaches you can use to add subscribers to a mailing list: having a’single opt-in’ or a’double click’ process.
If you use use a single opt-in process, the individual registering to your mailing list is added to your mailing list the minute they hit the submit button on your sign up form.
With a double opt-in process, the individual signing up to your record is sent via an email containing a confirmation link that s/he have to click before being subscribed.
The main benefit of one sampling procedure is that it makes it very easy for users to sign up for a mailing list; additionally, it generally increases conversion speed and therefore the amount of readers on your record. A double opt-in procedure is best for verifying that the people subscribing to a list are using real email addresses and leads to cleaner information and more accurate stats (because receptive rates etc. ) are calculated according to a list comprising just real email addresses).
The fantastic news here is that Getresponse allows you to make use of either opt-in approach – this isn’t true with all competing products. So a thumbs up for Getresponse to be flexible about this.
You’re probably thinking that all this sounds quite fine — but to tell the truth, I think there is a lot of room for advancement with regard to Getresponse form templates.
For a start, they are not responsive (i.e., they won’t resize themselves automatically to suit the device they’re being watched on).
Furthermore, no controllers are provided by Getresponse to switch forms off or on on particular devices or pages of your website. In the light of Google’s brand new approach to pop-ups (where websites can have a hit in search results if they exhibit’intrusive interstitials’ on mobile devices) this really is a bit of a concern.
To get around this, I normally avoid using Getresponse form templates, and make do using HTML embeded forms that I style myself, and for popups I link my Getresponse to some growth-hacking tool called Sumo (this allows me to switch pop-ups off for mobile users, as well as display forms precisely as I’d love to and onto the pages I want). Email Marketing Software Nonprofit
Overall, Getresponse is pretty simple to use. It’s certainly easy enough to do all of the fundamentals: import contacts, create campaigns, setup autoresponders and check statistics and the interface is really intuitive and clean.
With regards to how it stacks up against its rivals in this respect, I’d assert that Campaign Monitor is a little bit more user friendly, and Mailchimp includes a slicker user interface (though one which makes finding certain performance a bit tricky at times).
1 area I think that could be significantly better from a user-friendliness point of view is the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide an extremely flexible way to create blocks of articles and move them around an e-newsletter, in practice it is fairly clunky to use and may lead to accidental deletion of material, or placement of it in the wrong portion of the e-newsletter.
If you can get your head around it, and practice using it a little bit, it does make for a useful tool – it’s only that the implementation of it might be somewhat better.
Also, as explained above, the CRM instrument could be better from a usability point of view — adding contacts to deals can be difficult.
The 30-day free trial that Getresponse provides is completely operational and the free trial isn’t contingent upon supplying credit card details.
This makes it possible to avoid that annoying”oops I forgot I signed up for this particular trial and now I’m getting charged for a commodity I do not use” scenario.
The only down side to this free trial is that it limits the number of subscribers you can send to 1000. It would be good if this could be raised a bit, as it might help prospective users try the tool out in more’real world’ situations.
There are 3 main types of Getresponse pricing strategy -‘Email’,’Guru’ and’Max’ — and inside each of these, many additional kinds of strategy to choose from (all based on list size).
As much as 1,000 subscribers: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there’s an”Enterprise” plan for users whose lists exceed 100,000 email addresses: that starts at $1199, with exact pricing based on requirements (if you’re interested in the”Enterprise” program, you’ll need to contact Getresponse to schedule a presentation, outline your requirements and share pricing).
Significant discounts are available if you pay upfront for 12 or 24 months of service (18% and 30% respectively) — those are considerably more generous than many competing platforms. Email Marketing Software Nonprofit
Distinctions of Each Plan
All the Getresponse plans cover the important fundamentals — key features include:
The ability to export, develop and host an email database
a wide range of templates
responsive email designs
RSS / site to-email performance
comprehensive segmentation options
societal sharing programs
There are a number of differences between the’Email’,’Pro’ and’Max’ plans but for me the main ones are:
CRM – Getresponse provides a client relationship manager tool on its’Guru’ plans up
Landing pages – you can simply avail of landing pages which allow split testing and unlimited views if you’re on a’Pro’ program or higher
Webinars – that functionality isn’t accessible whatsoever around the’Email’ plan and the amount of webinar attendees is restricted for the’Pro’ and’Max’ programs at 100, 500 respectively (it is uncertain what the limitation is on the’Enterprise’ program ).
Users – you can have just one user account on the’Email’ plan; by comparison you get 3 on’Guru’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you are happy to use one of those entry-level’Email’ plans, the pay-per-month Getresponse plans are on the whole more affordable than those supplied by many of its key competitors, particularly if you’ve got a reasonably high number of email addresses on your database.
By way of instance, in case you’ve got a mailing list comprising between 9,000 and 10,000 records that you want to send an unlimited number of emails per month to, you might find that hosting it with Getresponse prices $65 per month.
$4 per month more affordable compared to Aweber
$10 cheaper a month than Mailchimp
$84 a month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure depends not only the number of email addresses in your own database but on how many emails you send a month too. If you are happy to limit the amount of mails delivered via Campaign Monitor (from the case above, to 50k mails ), you can expect to pay a monthly fee of $89, still substantially greater than Getresponse’s.
The only well-known service I can think of that comes from considerably more affordable is Mad Mimi, which costs $42 per month to sponsor up to 10,000 email addresses (note however that the performance offered by Mad Mimi is nowhere near as broad as Getresponse’s or really the other products mentioned above).
Additionally, it is worth pointing out that Mailchimp offers narrower pricing rings, meaning that based on the size of your listing, it might sometimes be a slightly cheaper alternative than Getresponse.
At the database end of things, Getresponse’s pricing is pretty competitive too – you can host a database comprising 1,000 email addresses for $15 per month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee for a 1,000 recording database will be exactly the like Getresponse’s; and Mad Mimi supplies a marginally cheaper, if much less operational offering for $12 a month.
Two final things to be aware of on the pricing front:
Some competing suppliers — notably Mailchimp – provide completely free accounts for users that have a small number of records (but these do not supply the full assortment of features that you get on a paid program ).
As stated earlier, if you’re prepared to pay upfront for 1 or 2 years, you can avail of significant discounts that the other competitors don’t yet supply.
So the bottom line is that Getresponse is fairly competitive in the pricing department. But what about attributes? Email Marketing Software Nonprofit
Getresponse represents one of the more cost-effective tactics to host and speak with an email database.
It’s also among the most intriguing products of its type – in that it provides email marketing, landing pages, CRM and webinars all under a single roof. It’s hard to consider any competing product that delivers this’all around’ proposal, and it is what proceeds to convince us to utilize it for Style Factory’s email advertising.
Some improvements to Getresponse do have to be made nonetheless, especially where the email designer is concerned – its own drag and drop interface is much more fiddly and not as responsive than it should be. A lot of improvements could be made into the data capture forms too, particularly for users wishing to display them on mobile devices.
And from what I gather from reader feedback, there are developments which could be made to the service offering.
Overall though I rate Getresponse very highly – you receive considerable bang for your dollar with this item.
Here are a Couple of pros and cons of using Getresponse overall:
Advantages of Getresponse
Excellent marketing automation choices.
The CRM functionality integrates neatly with Getresponse’s email automation operation.
Provided that you are happy to utilize an’Email’ program, Getresponse is cheaper than many of its key competitors (in certain situations, significantly so) whilst offering just as much, if not more performance as them.
The reductions you get when paying for a couple of years of service are extremely generous – you will be hard pressed to find comparable reductions in prices from key competitors.
Its webinar functionality is a USP – something which isn’t offered by any products that are similar.
Its own reporting and comprehensive split testing attributes are powerful.
Getresponse is transparent about deliverability rates, publishing characters on its own website and providing deliverability statistics for person e-newsletters you send.
It offers an extremely flexible approach to data segmentation – more flexible than many competing products.
It allows you to add subscribers to a mailing list on both a single-opt in and a dual opt-in basis.
It sends emails that are reactive and permits you to preview smartphone variations of your e-newsletters really readily.
It includes a helpful landing page founder – but keep in mind you need to be on a more expensive strategy to get the fully functional version of the.
You can try out all its features free for 30 days without needing to enter credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing emails can be a little bit on the fiddly side.
The data capture forms provided aren’t responsive and you can’t control when and in which they are displayed on your site.
CRM performance needs to be improved considerably before it can be thought of as a replacement for a standalone CRM product.
There is a limited range of RSS-to-HTML e-newsletter templates provided.
You can just use’web-safe’ fonts from e-newsletters, which can make the templates look marginally less slick than those supplied by competing products.
The pricing arrangement is a little perplexing, with users having to pay something of a premium to access the landing page creator tool.
The free trial restricts the number of subscribers you can send messages to to 1000.
The landing page add-on does not let you execute A/B tests, meaning that so as to gain this functionality you are forced to use a more expensive program than you may like.
DKIM authentication is only available on the more expensive’Max’ plans.
No phone support is provided. Email Marketing Software Nonprofit