Description of Getresponse Email Marketing Software Market Size
Getresponse is primarily an email Advertising program Which Allows you to: Email Marketing Software Market Size
Import and host a mailing list and also catch data onto it
create newsletters that can be delivered to the subscribers on your mailing list
automate your mails to subscribers via utilization of’autoresponders’
perspective and analyse data linked to your email advertising campaigns — open rate, click through, forward etc..
Recently however, Getresponse’s attribute set has evolved quite a bit, to the point where it’s getting more of an’all-in-one’ marketing alternative.
Besides email advertising, it also supplies training hosting, landing pages, and a few CRM (customer relationship management) functionality.
We are going to discuss all these features in depth below, but first, let us look in pricing.
Getresponse’s attribute set is possibly among the most comprehensive on the market.
Not only does this provide all of the crucial stuff you would expect from an email marketing platform – record hosting, templates, autoresponders, analytics and so on, but as mentioned previously, it has been expanding the attribute set to the point where it’s morphing into an all-in-one / CRM-style advertising and marketing platform.
The inquiry is whether Getresponse is a jack of all trades and master of none – let’s drill down to the key features to learn.
Up until very recently Getresponse support was amongst the most comprehensive available for email advertising tools: the company offered phone service alongside live chat support, email service and various online tutorials / resources.
Regrettably, the phone support has been discontinued. Instead you are going to have to use live chat (24/7) or email service. To be fair, many similar e-marketing platform providers only offer you both of these channels – if telephone service is a deal-breaker for you then you may wish to contemplate Aweber, which still supplies it (you can read our Aweber review here).
Concerning the caliber of Getresponse service, I have not had to use it quite often (a good thing) but once I have I have discovered it for a bit of a mixed bag (less of a fantastic thing). A number of the live chat support I’ve received was excellent, and I haven’t needed to wait too much time to chat with a broker; the email service less so.
Some of the feedback I’ve got from our readers does suggest that there do need to be improvements made in terms of the quality of service Getresponse offer. As with a number of these types of businesses, I expect it often boils down to that you get daily. Email Marketing Software Market Size
Getresponse offers some very comprehensive reporting and analytics choices. You get all the basics of track – open speed, click-through, unsubscribe rates and so forth – but also to that there are some very nifty features Which Are worth a Specific mention, namely:
‘one-click segmentation’: the choice to spot people who didn’t engage with an e-newsletter that you sent and set them in a section of readers that you can then email again with another version of the e-newsletter
‘metrics over time’: you can find out exactly when most of your readers take action in your emails, and period your future mailouts based on this information
’email ROI’: by adding some monitoring code to your post-sales page on your website, it is possible to discover how efficiently (or not!) Your email campaigns are driving sales, and work out your return on investment in electronic mail advertising.
Per-user info – you could click on one of your readers and see where they signed from, where they’re located and which emails they have opened in the past.
Mailchimp and Aweber offer some comparable reporting functionality (especially around sales tracking) however Getresponse’s reporting tool is decidedly one of most fully featured on the market (it surely trounces the stats options provided by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, however, in regards to templates, Getresponse arguably drops down a little.
Regrettably, the templates supplied out of the box look a bit dated; they aren’t as attractive as the ones provided by Mailchimp or even Campaign Monitor (and that I marginally prefer Aweber’s offering here also ).
On the other hand, the templates are very tweakable – you can change fonts, layouts and vision easily enough with all the controls provided; and naturally there’s nothing to stop you simply designing your own HTML email template and importing the code for this.
Additionally, you will find a lot of templates to choose from — over 500 — and they are presented in easy-to-understand classes, so it is generally pretty simple to find a good starting point for a template and edit it before you are happy with the plan.
If you’re really not pleased with the templates offered by Getresponse, there’s also the option of buying a template by a third party supplier such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is the assortment of RSS-to-email software options are not so extensive (just 11 templates are provided – well short of the 700+ accessible for regular newsletters!) And some of them played up a bit for me when I tested them (2010). I eventually found something that worked for me, but I think there are definitely a few improvements that could be created in this area. Email Marketing Software Market Size
Autoresponders are e-newsletters that are delivered to your subscribers at intervals determined by you — you can put them up so that instantly after someone signals up to a mailing list, they receive a welcome message in your business; a week after they could receive a discount deal for some of your goods or services; three months later they could obtain an invitation to follow you on social media. And so on.
Getresponse’s autoresponder functionality is a key selling point – it provides one of the most comprehensive feature sets available.
You can send either time-based or action-based messages; time-based options comprise cycles such as the example above, and action-based messages can be triggered by user actions or advice, such as:
subscriptions to certain lists
changes in contact tastes
completed transactions / targets
changes in user data
Recently Getresponse launched a brand new version of the new autoresponder functionality, known as’Marketing Automation.’
This permits you to make automation workflows using a drag and drop builder – you essentially set up an’automation flowchart’ that educates Getresponse what to do when a user opens a particular offer, clicks on a specific link .
This kind of performance goes far beyond what’s traditionally been on offer from autoresponders, and allows you to create an individual journey that can be customised to the nth level.
To get a fast overview I’d suggest having a look at Getresponse’s video review for Marketing Automation.
It’s important to notice, however, that these more advanced marketing automation features are only available on the pricier plans – the’Pro’ program and upward. Email Marketing Software Market Size
Landing page Builder
Online advertising campaigns that use landing pages will usually create far more leads if, instead of simply directing individuals to a (cluttered!) Site, they point users to attractive’squeeze pages’ comprising clear information and a clean, well-designed data capture type.
Getresponse provides something very beneficial in this respect that the majority of its competitors don’t: a landing page founder (and one that’s mobile-friendly to boot).
Products such as Campaign Monitor and Aweber ask you to use a third party (and paid-for) landing page generating tool like Unbounce or Instapage; Mailchimp lately introduced a landing page performance but it’s yet to become as sophisticated at Getresponse’s.
However, unless you’re on a Getresponse’Guru’,’Max’ or’Enterprise’ plan, the Getresponse landing page functionality is fairly limited: you can just produce one landing page, which can only be displayed 1,000 times per month.
Additionally, and very importantly, you can not use the landing page A/B testing functionality on the least expensive Getresponse program (where the system indicates a sample of your customers different variations of your landing page, computes conversion speeds, and ultimately rolls out the best performing landing page automatically).
If you’re serious about landing pages – and they are certainly a helpful attribute – then it is definitely worth considering one of the costlier Getresponse plans.
You can buy the Landing Pages feature as an add-on to get an additional $15 per month, however very frustratingly, even though the add-on permits you to display an unlimited amount of landing pages to prospective subscribers, it does not include A/B testing.
Therefore, if I had been considering the Getresponse landing page performance, I would not bother with this fairly half-baked add-on: I’d just go for one of the more expensive programs (which I suppose is exactly what Getresponse would like you to do!) .
Getresponse was before its rivals for quite a while with its responsive email design performance, which automatically adjusts your e-newsletter’s template so that when an individual is reading it on a mobile device, the design and fonts will be optimized for the device in question.
Most competing products have caught up on this now, and extend responsive email templates, but Getresponse is far better than many similar products when it comes to displaying a reactive preview of your e-newsletter – you just hit a’mobile preview’ button to get a quick snapshot of your email looks like on a smartphone (see picture right).
Not only this but you can’reverse’ the smartphone preview around, so you may preview what your own email looks like when the display is used in either portrait or landscape style. Email Marketing Software Market Size
Customer Relationship Management
One of the most frustrating facets of using many famous CRM tools is that the need to export information to CSV and straight back into your email marketing instrument in order to perform mailouts (or the necessity to export data from the email marketing tool into your CRM to add prospects to it).
When I watched Getresponse recently introducing a new CRM feature into their plans I had been intrigued – this could possibly do away with all that data exporting and importing, and keep everything neatly in 1 area.
Initially I wasn’t that impressed with the Getresponse CRM tool as you can only use it to perform quite basic jobs: you can create sales pipelines, add contacts to these and monitor activity (emails, telephone calls etc.) with these contacts manually.
But recently Getresponse have upped their game a bit on this front. The CRM is currently integrated with all of Getresponse’s email marketing operation and you can add users to a CRM pipeline according to their activity (form completions, email opens, purchases etc.) or trigger autoresponders depending on the addition of a new contact into a pipeline phase.
An example of how you could use this operation would be as follows:
It is possible to add a contact to a particular point on a revenue pipeline depending on the page of your website they finished a form on;
you can then send them a automated email tailored to this pipeline period a couple of days later;
and dependent on the actions they took with regard to this email (clicking on a particular link ) you could automatically move them onto another stage of the pipeline and automatically invite them to a webinar.
It is very smart stuff, and I can not think of any similar email advertising product offering such a tight integration between autoresponders and CRM pipelines. For this kind of performance you normally need to appear at committed — and more expensive — CRM products such as Salesforce and Infusionsoft.
However, it is not all good news about the CRM front — there are some big things missing from Getresponse’s CRM attribute set.
The most glaring omission is email activity monitoring. Other CRM packages permit you to bcc a dropbox email address whenever you send an email to a lead or customer; doing so keeps a record of this communication from the contact’s history. There is currently no way of doing this with the Getresponse CRM, nor is there an easy way to send one-to-one mails to leads or customers.
And oddly, when you click on a contact in a deal pipeline, you can’t see their contact action — i.e., the activities they’ve taken (open, clicks etc.) in regards to previous communications that you’ve delivered to your prospects aren’t displayed. To observe this, you have to go out of the CRM section of Getresponse, search for your contact in the contacts section and click on their details. But guess what? Doing this doesn’t display their deal history.
Task management is non-existent too: Unlike dedicated CRM tools, there is no way to assign tasks to other team members.
Finally, adding contacts into a pipeline stage is difficult. You have to add contacts to a list first, then go to the CRM pipeline, add a deal and search your lists to receive the contact you just added. From a usability point of view this is very clunky and time consuming. You should just be able to put in a bargain right to a pipeline and then input the contact information of your lead or customer at that point.
So as things stand, the Getresponse CRM is somewhat half-baked. However, it’s a new attribute and the things it could perform on the automation aspect is impressive. I am hopeful that this attribute gets developed over time because done right, it’s potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to sponsor webinars on the platform.
Given that webinars are usually used as a lead-generation tactic, the notion of getting your email database along with your webinar tool under the same roof is very appealing.
The pricing is also very competitive also compared to based webinar solutions. By way of instance, one of the leading webinar providers, Gotowebinar, charges $199 per month to host webinars with up to 500 attendees; you can really do the same (plus a great deal more) with Getresponse for $165 (so long as your list size is below 25,000).
With respect to attendee limitations, the Getresponse’Pro’ plan allows you to host a webinar with around 100 participants; the’Max’ plan’s cap is 500.
You can also buy webinars performance as a add on to a cheaper plan: $40 per month buys you a 100 attendees limitation, $99 a month buys you a 500 attendees limit. It isn’t clear what your choices are if you will need to host larger scale webinars than that however.
Two or Three Getresponse webinar features worth flagging up as being especially useful are:
The fact that your attendees don’t need to install any software to attend the webinars
one-click record of your webinars
free online storage for playback documents
Ultimately webinar functionality is potentially an extremely useful feature to have sitting on your e-marketing arsenal and its inclusion as a characteristic gives Getresponse a very significant advantage over its key competitors, especially once you believe that you can connect it in with a built in CRM tool (more about this in a minute ). Email Marketing Software Market Size
The email deliverability rate – the proportion of e-newsletters delivered that successfully hit inboxes – is always a very important thing to check at when selecting an email marketing tool.
Not all email marketing suppliers are that forthright in their deliverability prices; however, Getresponse seems pretty open about this, with this to say about it on their own site:
At GetResponse we are often asked about the quality of our deliverability speed. Because deliverability is dependent upon many factors, including the content of your messages, the deliverability rate could vary for each mailing. For all our customers collectively, nevertheless, we’re proud to say our general deliverability rate now stands at 99%.
Clearly you are going to need to take the organization’s word for this, but supposing it is accurate, it is a fantastic rate and inspires confidence that the huge majority of emails that you send using Getresponse will achieve their intended recipients.
Furthermore, Getresponse actually provides you the deliverability rate of every message in your email analytics – this is something that I haven’t encountered on rival goods’ metrics. A thumbs up for it.
I do have to pull Getresponse on something relating to deliverability however: to guarantee a high deliverability speed, it is a good idea to use a system named DKIM email authentication. You can use DKIM using Getresponse – but only on the costlier Getresponse’Max’ programs.
Although I have not encountered any deliverability problems using the less costly plans, competing goods don’t force you to invest in a more expensive plan to avail of the feature — it’d be useful to see Getresponse becoming more generous here.
There are two methods you can employ to add subscribers to a mailing list: using a’single opt-in’ or a’double click’ process.
If you utilize one opt-in procedure, the individual signing up to your own mailing list is added to your mailing list the minute they hit the submit button on your sign up form.
With a double opt-in process, the individual registering to your list is sent an email containing a confirmation link that s/he have to click before being subscribed.
The main advantage of one opt-in process is that it makes it very easy for users to subscribe to your mailing list; it also generally increases conversion speed and so the amount of readers on your list. A dual opt-in process is better for verifying the folks subscribing to your record are using actual email addresses and leads to cleaner data and more precise stats (because open rates etc. are calculated according to a list comprising just email addresses).
The good news here is that Getresponse permits you to take advantage of either opt-in approach – this isn’t the case with all competing goods. So a thumbs up for Getresponse for being flexible about this.
You are probably thinking that this sounds quite good — but to tell the truth, I think there is a great deal of room for improvement with respect to Getresponse kind templates.
To begin with, they’re not responsive (i.e., they won’t resize themselves automatically to suit the device they are being viewed on).
Additionally, no controllers are provided by Getresponse to change forms on or off on specific devices or pages of your site. At the light of Google’s new strategy to pop-ups (where websites can have a hit in search results if they display’intrusive interstitials’ on mobile devices) this is a small concern.
To get around this, I normally avoid using Getresponse form templates, and make do using HTML embeded forms which I design myself, and also for popups I connect my Getresponse to some growth-hacking tool called Sumo (that enables me to change pop-ups off for cellular users, in addition to display forms exactly as I’d like to and on the pages I want). Email Marketing Software Market Size
On the whole, Getresponse is really simple to use. It is certainly easy enough to perform all of the basics: import contacts, create campaigns, setup autoresponders and check statistics and the interface is pretty clean and intuitive.
In terms of how it stacks up against its rivals in this regard, I’d assert that Campaign Monitor is a tiny bit more user friendly, and Mailchimp includes a slicker user interface (although one which makes locating certain functionality just a bit tricky at times).
One place I think that could be significantly better from a user-friendliness standpoint is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide an extremely flexible way to make blocks of content and move them around an e-newsletter, in practice it is quite user friendly to use and may cause accidental deletion of content, or positioning of it in the incorrect part of the e-newsletter.
If you’re able to get your head around it, and practice using it a bit, it does result in a helpful tool – it’s only that the execution of it could be somewhat better.
Additionally, as described above, the CRM tool could be far better from a usability point of view — adding contacts to deals could be unnecessarily difficult.
The 30-day complimentary trial that Getresponse provides is completely operational and the free trial is not contingent upon supplying credit card information.
This helps you avoid that annoying”oops I forgot I signed up for this particular trial and today I am getting charged for a commodity that I don’t use” scenario.
The only down side to the free trial is the fact that it restricts the number of readers it is possible to send to to 1000. It would be useful if that could be increased a bit, as it might help prospective users try out the tool in more’real-world’ situations.
There are 3 main sorts of Getresponse pricing strategy -‘Email’,’Pro’ and’Max’ — and within each of these, many additional types of strategy to choose from (all based on record size).
As much as 1,000 subscribers: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there is an”Enterprise” plan for consumers whose lists transcend 100,000 email addresses: that starts at $1199, with exact pricing based on prerequisites (if you are interested in the”Enterprise” program, you’ll want to contact Getresponse to schedule a presentation, outline your needs and discuss pricing).
Significant discounts are available if you pay upfront for 12 or 24 months of service (18% and 30% respectively) — those are much more generous than most competing platforms. Email Marketing Software Market Size
Distinctions of Every Plan
All the Getresponse plans cover the significant basics — key features include:
The ability to export, develop and host an email database
a wide range of templates
responsive email designs
RSS / blog to-email functionality
comprehensive segmentation alternatives
societal sharing tools
There are a number of differences between the’Email’,’Guru’ and’Max’ plans but for me the main ones are:
CRM – Getresponse provides a client relationship manager tool on its’Pro’ programs up
Landing pages – you can only avail of landing pages that allow split testing and unlimited views if you are on a’Pro’ program or greater
Webinars – this functionality is not available whatsoever on the’Email’ strategy and the number of webinar attendees is capped for the’Pro’ and’Max’ programs at 100, 500 respectively (it’s uncertain what the limitation is about the’Enterprise’ program ).
Users – you can only have one user account on the’Email’ plan; by comparison you get 3 on’Pro’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you are happy to use one of those entry-level’Email’ plans, the pay-per-month Getresponse plans are on the whole more affordable than those supplied by many of its key competitors, particularly if you have a reasonably large number of email addresses on your own database.
For example, if you’ve got a mailing list comprising between 9,000 and 10,000 records that you want to send an infinite number of mails each month to, then you might discover that hosting it with Getresponse costs $65 monthly.
$4 a month more affordable compared to Aweber
$10 cheaper a month than Mailchimp
$84 per month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure depends not only the number of email addresses on your database but on the number of emails you send per month too. If you are delighted to set a limit on the amount of emails delivered via Campaign Monitor (from the case above, to 50k mails ), you can expect to pay a monthly charge of $89, still considerably greater than Getresponse’s.
The only well-known service I could think of that comes from significantly more affordable is Mad Mimi, which charges $42 per month to host up to 10,000 email addresses (note however that the functionality provided by Mad Mimi is nowhere near as broad as Getresponse’s or really the other products mentioned above).
Additionally, it is worth pointing out that Mailchimp offers narrower pricing bands, meaning that based on the size of your list, it might occasionally be a slightly cheaper alternative than Getresponse.
In the smaller database end of things, Getresponse’s pricing is really competitive too – you can sponsor a database comprising 1,000 email addresses for $15 per month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee for a 1,000 recording database is the like Getresponse’s; and Mad Mimi provides a marginally cheaper, if much less operational offering for $12 per month.
Two final things to be aware of on the pricing :
Some competing providers — notably Mailchimp – provide free account for users that have a small number of documents (but these don’t offer the full range of features that you get on a paid program ).
As stated earlier, if you are ready to pay upfront for 1 or 2 decades, you can avail of significant discounts that the other competitors do not yet provide.
So the most important thing is that Getresponse is pretty competitive in the pricing section. But what about attributes? Email Marketing Software Market Size
Getresponse represents one of the more cost-effective tactics to host and communicate with an email database.
It’s also one of the most interesting products of its kind – in that it provides email marketing, landing pages, CRM and webinars all under a single roof. It is difficult to think of any rival product that delivers this’all around’ proposition, and it is what proceeds to convince us to use it to Style Factory’s email advertising.
Some developments to Getresponse do have to be made however, especially where the email designer is concerned – its drag and drop interface is more fiddly and less responsive than it ought to be. A good deal of improvements could be made into the data capture types too, particularly for consumers wanting to display them on mobile devices.
And from what I gather from reader feedback, there are improvements which could be made to the service offering.
Overall though I rate Getresponse very highly – you get substantial bang for your dollar with this item.
Listed below are a Couple of pros and cons of using Getresponse overall:
Benefits of Getresponse
Superb marketing automation choices.
The CRM functionality integrates neatly with Getresponse’s email automation functionality.
Provided that you’re happy to utilize an’Email’ program, Getresponse is more affordable than many of its key competitors (in some cases, substantially so) whilst offering just as much, or even more performance as them.
The discounts you receive when paying upfront for one or two decades of support are very generous – you will be hard pushed to find comparable reductions in costs from key competitors.
Its webinar functionality is a USP – something that isn’t provided by any products that are similar.
Its reporting and thorough split testing attributes are strong.
Getresponse is transparent about deliverability rates, publishing characters on its site and supplying deliverability data for individual e-newsletters that you send.
It provides an extremely flexible approach to data segmentation – more elastic than many competing products.
It allows you to add subscribers to your mailing list on both a single-opt in and a double opt-in basis.
It sends responsive emails and permits you to preview smartphone variations of your e-newsletters really readily.
It comes with a useful landing page creator – but bear in mind you have to be on a more expensive strategy to get the fully operational version of the.
You can test all of its features free for 30 days without the need to enter credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing emails can be a little bit on the side.
The information capture forms supplied are not responsive and you can not control when and where they are displayed on your website.
CRM performance has to be improved substantially before it can be thought of as a substitute for a standalone CRM product.
There is a limited selection of RSS-to-HTML e-newsletter templates supplied.
You can only use’web-safe’ fonts from e-newsletters, which can make the templates look marginally less slick than those provided by competing goods.
The pricing arrangement is a bit confusing, with customers having to pay something of a superior to get the landing page creator tool.
The free trial limits the number of subscribers you’ll be able to send messages into 1000.
The landing page add-on doesn’t let you perform A/B evaluations, meaning that in order to gain this functionality you are forced to use a more expensive program than you might like.
DKIM authentication is only on the more expensive’Max’ plans.
No phone support is provided. Email Marketing Software Market Size