Description of Getresponse Email Marketing Software Kostenlos
Getresponse is primarily an email Advertising program that allows you to: Email Marketing Software Kostenlos
Import and host a mailing list and also capture data on it
create newsletters which could be sent to the subscribers in your mailing list
automate your mails to subscribers via use of’autoresponders’
perspective and analyse data linked to your email marketing campaigns — open rate, click through, forward etc..
Lately however, Getresponse’s feature set has evolved quite a bit, to the point where it’s becoming more of an’all-in-one’ marketing solution.
In addition to email marketing, it now also supplies training hosting, landing pages, and a few CRM (customer relationship management) functionality.
We are going to discuss all these attributes in depth below, but first, let’s look in pricing.
Getresponse’s feature set is possibly among the most comprehensive out there.
Not only does it provide all of the crucial stuff you’d expect from an email marketing platform – list templates, hosting, autoresponders, analytics and so forth, but as mentioned previously, it has recently been expanding the attribute set to the point at which it’s morphing into an all-in-one / CRM-style marketing platform.
The inquiry is if Getresponse is a jack of all trades and master of none – let us drill down into the crucial features to find out.
Up until quite recently Getresponse support was one of the most comprehensive available for email advertising tools: the company offered phone service alongside live chat support, email service and assorted online tutorials / tools.
Sadly, the telephone service has been discontinued. Instead you’ll have to use live chat (24/7) or email service. To be honest, many similar e-marketing platform providers only offer both of these channels – if telephone support is a deal-breaker for you you may want to consider Aweber, which nonetheless provides it (you can read our Aweber review ).
In terms of the caliber of Getresponse service, I’ve not had to use it quite frequently (a good thing) but once I have I’ve discovered it for a bit of a mixed bag (less of a fantastic thing). Some of the live chat service I have received has been excellent, and I haven’t had to wait too long to chat with a broker; the email service less so.
Some of the comments I’ve got from our readers will suggest that there do have to be improvements made in terms of the caliber of support Getresponse offer. As with a lot of these kinds of businesses, I anticipate it often boils down to that you get on the day. Email Marketing Software Kostenlos
Getresponse offers some very comprehensive reporting and analytics options. You get all the Fundamentals of track – open rate, click-through, unsubscribe Prices and so forth – but in addition to that you will find some very nifty features Which Are worth a Specific mention, specifically:
‘one-click segmentation’: the choice to identify individuals who didn’t participate with an e-newsletter you sent and put them in a segment of subscribers that you may then email again using another variant of the e-newsletter
‘metrics over time’: you can find out exactly when a lot of your subscribers take action in your emails, and time your prospective mailouts according to this information
’email ROI’: by adding some tracking code to your post-sales page on your website, you can find out how efficiently (or not!) Your email campaigns are driving earnings, and workout your return on investment in email marketing.
Per-user information – you can click one of your subscribers and see where they signed from, where they’re found and which emails they have opened in the past.
Mailchimp and Aweber provide some similar reporting performance (especially around sales monitoring ) however Getresponse’s reporting application is decidedly one of most fully featured out there (it surely trounces the stats options provided by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, but when it comes to templates, Getresponse arguably falls down a little.
Regrettably, the templates provided from the box look a bit dated; they aren’t as attractive as those provided by Mailchimp or even Campaign Monitor (and I marginally prefer Aweber’s offering here too).
On the plus side, the templates are very tweakable – you can alter fonts, designs and vision easily enough using the controls supplied; and naturally there is nothing to prevent you simply designing your own HTML email template and minding the code for it.
Additionally, there are a lot of templates to choose from — over 500 — and they’re presented in easy-to-understand categories, so it is generally pretty simple to locate a good starting point for a template and then edit it before you’re happy with the plan.
If you’re really unhappy with the templates provided by Getresponse, there is also the choice of purchasing a template by a third party provider such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is the range of RSS-to-email software options aren’t very extensive (only 11 templates are supplied – well short of the 700+ available for regular newsletters!) And a few of them played a bit for me when I tested them (2010). I finally found something that worked for me, but I think that there are definitely some improvements that could be created in this area. Email Marketing Software Kostenlos
Autoresponders are e-newsletters that are sent to your subscribers at intervals depending on you personally — you can set them up so that immediately after somebody signals up to your mailing list, they get a welcome message from your company; a week after they could receive a discount deal for a number of your goods or services; 3 weeks later they could receive an invitation to follow you on social media. And so Forth.
Getresponse’s autoresponder functionality is an integral selling point – it provides one of the most comprehensive feature sets available.
You can send either time-based or action-based messages; time-based options comprise cycles like the illustration above, and action-based messages may be triggered by user actions or advice, such as:
contributors to certain lists
changes connected tastes
finished trades / goals
changes in user information
Lately Getresponse launched a brand new version of the new autoresponder performance, known as’Marketing Automation.’
This allows you to make automation workflows with a drag and drop builder – you basically set up an’automation flowchart’ that instructs Getresponse what to do when a user opens a specific deal, clicks on a specific link .
This kind of performance goes far beyond what has traditionally been available from autoresponders, and allows you to create a user travel which may be customised to the nth degree.
For a fast overview I would suggest taking a look in Getresponse’s video overview for Marketing Automation.
It’s important to notice, however, these more advanced marketing automation features are only available to the more expensive programs – the’Pro’ plan and up. Email Marketing Software Kostenlos
Landing page Builder
Online advertising campaigns that make use of landing pages will usually generate far more leads in the event, instead of simply directing individuals to a (cluttered!) Site, they point users to attractive’squeeze pages’ comprising clear info and a tidy, well-designed data capture type.
Getresponse provides something quite useful in this respect that most of its competitors don’t: a landing page creator (and one that is mobile-friendly to boot).
Products such as Campaign Monitor and Aweber require that you make use of a third party (and paid-for) landing page creating tool like Unbounce or Instapage; Mailchimp lately introduced a landing page performance but it’s yet to become as sophisticated at Getresponse’s.
But unless you’re on a Getresponse’Pro’,’Max’ or’Enterprise’ program, the Getresponse landing page performance is fairly limited: you can just produce one landing page, that could simply be displayed 1,000 times per month.
Also, and very importantly, you can not utilize the landing page A/B testing performance on the least expensive Getresponse plan (whereby the machine shows a sample of your users different variations of your landing page, calculates conversion rates, and finally rolls out the top performing landing page automatically).
If you’re serious about landing pages – and they are unquestionably a helpful feature – then it is definitely worth looking at one of the costlier Getresponse plans.
You can purchase the Landing Pages feature as an add-on to get an extra $15 a month, however quite frustratingly, even though the add-on permits you to show an infinite amount of landing pages to potential subscribers, it doesn’t include A/B testing.
Therefore, if I was interested in the Getresponse landing page performance, I would not bother with this fairly half-baked add-on: I would just go for one of the more expensive programs (which I suppose is what Getresponse want one to do) .
Getresponse was before its rivals for quite a while using its responsive email design functionality, which automatically adjusts your e-newsletter’s template so that if an individual is reading it onto a mobile device, the design and fonts will be optimized for the device in question.
Most competing products have captured up on this now, and offer responsive email templates, but Getresponse is better than many similar products when it comes to displaying a responsive preview of your e-newsletter – you just hit a’mobile preview’ button to get an instant snapshot of what your email resembles on a smartphone (see picture right).
Not just this but you can’flip’ the smartphone trailer around, so you may preview what your own email looks like when the screen is used in either portrait or landscape style. Email Marketing Software Kostenlos
Customer Relationship Management
Among the most frustrating aspects of utilizing many famous CRM tools is the need to export data to CSV and back into your email marketing tool as a way to do mailouts (or the necessity to export info from your email marketing tool into your CRM to include leads to it).
When I watched Getresponse recently introducing a new CRM feature into their plans I had been intrigued – that could potentially eliminate all that data exporting and exporting, and keep everything neatly in one place.
Initially I wasn’t that impressed with all the Getresponse CRM tool since you can only use it in order to carry out quite basic tasks: you can create sales pipelines, add contacts to them and track activity (mails, phone calls etc.) with those contacts manually.
But lately Getresponse have upped their game a bit on this front. The CRM is now integrated with all of Getresponse’s email marketing operation and you can add users into a CRM pipeline according to their action (form completions, email opens, purchases etc.) or activate autoresponders depending on the accession of a new contact into a pipeline phase.
An example of how to use this functionality is as follows:
It is possible to add a contact to a particular point on a revenue pipeline depending on the page of your website that they completed a form ;
you could then send them a automated email tailored to this pipeline period a few days later;
and based on the action they took with regard to this email (clicking on a certain link etc) you could automatically move them onto another stage of the pipeline and invite invite them to a webinar.
It’s very smart stuff, and that I can’t think of any email advertising product offering such a tight integration between autoresponders and CRM pipelines. For this kind of performance you normally must look at committed — and more expensive — CRM products like Salesforce and Infusionsoft.
But, it’s not all good news on the CRM front there are some big things missing from Getresponse’s CRM feature set.
The most glaring omission is email activity tracking. Additional CRM packages allow you to bcc a dropbox email address any time you send an email to a lead or client; doing this keeps a list of this communication from the contact’s history. There is currently no way of doing this together with all the Getresponse CRM, nor is there an easy way to send one-to-one mails to leads or customers.
And strangely, if you click a contact within a bargain pipeline, you can not see their contact action — i.e., the activities they have taken (open, clicks etc.) with regard to previous communications which you have delivered to your prospects are not displayed. To see this, you need to go from the CRM part of Getresponse, search for your own contact in the contacts section and then click in their details. But guess what? Doing this doesn’t exhibit their deal history.
Task management is non-existent also: Unlike dedicated CRM tools, there is no way to assign tasks to other team members.
Eventually, adding contacts into a pipeline stage is tough. You need to add contacts to a list first, then visit the CRM pipeline, include a bargain and hunt your lists to receive the contact you just added. From a usability point of view this is very clunky and time consuming. You should just have the ability to put in a deal directly to a pipeline and then enter the contact details of your lead or customer at that point.
So as things stand, the Getresponse CRM is somewhat half-baked. But that said, it is a new attribute and the things it could perform on the automation side is remarkable. I am hopeful that this attribute gets developed over time since done right, it is possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to host webinars on the stage.
Given that webinars are usually utilized as a lead-generation tactic, the idea of getting your email database and your webinar tool under the same roof is very attractive.
The pricing is also very aggressive also compared to based webinar solutions. By way of instance, among the primary webinar services, Gotowebinar, charges $199 a month to host webinars with as much as 500 attendees; you can really do the same (plus a great deal more) with Getresponse for $165 (so long as your listing size is under 25,000).
With regard to attendee limitations, the Getresponse’Guru’ plan permits you to sponsor a webinar with up to 100 participants; the’Max’ plan’s cap is 500.
You might even purchase webinars functionality as a add on to a cheaper plan: $40 a month buys you a 100 attendees limit, $99 per month buys you a 500 attendees limit. It isn’t clear what your options are if you will need to host larger scale webinars than that however.
A couple of Getresponse webinar features worth flagging up as being particularly useful are:
The fact that your attendees do not need to install any applications to attend the webinars
one-click list of your webinars
free online storage for playback files
Ultimately webinar performance is potentially a very useful feature to have sitting on your e-marketing arsenal and its addition as a feature provides Getresponse a very significant edge over its key rivals, particularly when you believe that you can link it in with a built-in CRM tool (more about that in a moment). Email Marketing Software Kostenlos
The email deliverability rate – the proportion of e-newsletters delivered that successfully hit inboxes – is obviously a very important thing to check at when choosing an email marketing instrument.
Not all email marketing providers are that forthright about their deliverability rates; however, Getresponse seems reasonably open about that, with this to say about it on their own site:
At GetResponse we’re often asked about the quality of our deliverability rate. Because deliverability is dependent upon many factors, including the content of your messages, the deliverability rate may vary for each mailing. For all our clients jointly, nevertheless, we are proud to say our overall deliverability rate currently stands at 99%.
Obviously you are going to need to take the organization’s word for this, but assuming it is true, it’s a good speed and inspires confidence that the vast majority of emails you send using Getresponse will reach their intended recipients.
What’s more, Getresponse really gives you the deliverability rate of every message in your email analytics – that is something I haven’t struck on rival products’ metrics. A thumbs up for it.
I really do need to pull Getresponse up on one thing relating to deliverability nevertheless: to guarantee a high deliverability rate, it’s a good idea to use a system called DKIM email authentication. You are able to use DKIM with Getresponse – but just on the more expensive Getresponse’Max’ programs.
Though I have not struck any deliverability problems using the less costly plans, competing products don’t make you invest in a more expensive strategy to avail of the feature — it would be useful to see Getresponse becoming more generous here.
There are two approaches you can use to add subscribers to a mailing list: using a’single opt-in’ or even a’double opt-in’ process.
If you use use one opt-in procedure, the individual signing up to your own mailing list is added to your mailing list the moment they hit the submit button on your sign up form.
With a double opt-in procedure, the person signing up to your record is sent via an email containing a confirmation link that s/he must click before being subscribed.
The main benefit of one opt-in process is that it makes it very simple for users to subscribe to your mailing list; it also generally increases conversion rate and therefore the amount of subscribers on your record. A dual opt-in procedure is best for verifying that the people subscribing to your list are using actual email addresses and contributes to cleaner information and more accurate stats (because receptive rates etc. are calculated based on a list comprising only real email addresses).
The good news is that Getresponse permits you to make use of either opt-in approach – this is not the case with all competing products. So a thumbs up for Getresponse for being flexible about this.
You’re probably thinking that this sounds pretty fine — but to be honest, I think there is a great deal of room for advancement with respect to Getresponse kind templates.
For a start, they’re not responsive (i.e.they won’t resize themselves automatically to suit the device they’re being viewed on).
Additionally, no controllers are provided by Getresponse to switch forms off or on on particular devices or pages of your site. At the light of Google’s new approach to pop-ups (where websites can take a hit in search results if they exhibit’intrusive interstitials’ on mobile devices) this really is a small concern.
To get around this, I generally avoid using Getresponse form templates, and make do using HTML embeded forms that I style myself, and for popups I connect my Getresponse to some growth-hacking instrument named Sumo (this enables me to switch pop-ups off for mobile users, as well as display forms exactly as I’d love to and on the webpages I want). Email Marketing Software Kostenlos
On the whole, Getresponse is really straightforward to use. It’s certainly easy enough to do all of the basics: import contacts, create campaigns, setup autoresponders and check numbers and the interface is really clean and intuitive.
With regards to how it stacks up against its rivals in this respect, I would assert that Campaign Monitor is a tiny bit more user friendly, and Mailchimp has a slicker user interface (though one that makes locating certain functionality just a bit tricky at times).
1 place I think that might be significantly better in the user-friendliness point of view is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide an extremely flexible approach to make blocks of articles and move them about an e-newsletter, in practice it’s fairly clunky to use and may cause accidental deletion of material, or placement of it in the wrong part of the e-newsletter.
If you can get your head around it, and practice using it a little bit, it will result in a helpful tool – it’s just that the implementation of it could be rather better.
Additionally, as described above, the CRM tool might be far better from a usability point of view adding contacts to deals could be unnecessarily difficult.
The 30-day complimentary trial that Getresponse supplies is fully functional and the free trial isn’t contingent upon supplying credit card details.
This makes it possible to avoid that annoying”oops I forgot I signed up for this particular trial and now I am getting charged for a product I do not use” scenario.
The only down side to this free trial is that it restricts the number of subscribers you can send to to 1000. It would be good if this could be raised a little, as it might help potential users try out the tool in more’real-world’ situations.
There are three main sorts of Getresponse pricing strategy -‘Email’,’Pro’ and’Max’ — and within each of them, many additional kinds of plan to choose from (all based on record size).
Up to 1,000 subscribers: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there’s an”Enterprise” program for users that our lists exceed 100,000 email addresses: that begins at $1199, with exact pricing depending on requirements (if you’re interested in the”Enterprise” plan, you will need to contact Getresponse to schedule a presentation, outline your needs and discuss pricing).
Significant discounts are available if you pay upfront for 12 or 24 weeks of service (18% and 30% respectively) — these are considerably more generous than many competing platforms. Email Marketing Software Kostenlos
Distinctions of Each Strategy
Each of the Getresponse plans cover the significant fundamentals — key characteristics include:
The ability to import, grow and host an email database
a wide Assortment of templates
responsive email designs
RSS / site to-email performance
comprehensive segmentation alternatives
social sharing tools
There are a number of differences between the’Email’,’Pro’ and’Max’ programs but for me the key ones are:
CRM – Getresponse provides a client relationship manager tool on its’Pro’ plans up
landing pages – you can simply avail of landing pages that enable split testing and boundless views if you’re on a’Guru’ plan or higher
Webinars – this performance is not available at all around the’Email’ strategy and the number of webinar attendees is capped for the’Pro’ and’Max’ plans at 100, 500 respectively (it is uncertain what the limitation is on the’Enterprise’ program ).
Users – you can have just one user account on the’Email’ plan; by contrast you receive 3 on’Guru’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you’re happy to use one of the entry-level’Email’ plans, the pay-per-month Getresponse programs are on the whole cheaper than those provided by many of its key competitors, especially in case you’ve got a fairly large number of email addresses onto your own database.
For example, in case you have a mailing list comprising between 9,000 and 10,000 records that you want to send an infinite number of mails per month to, you’ll find that hosting it with Getresponse prices $65 per month.
$4 a month more affordable than with Aweber
$10 cheaper per month than Mailchimp
$84 a month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure depends not only the number of email addresses in your database but on the number of emails you send per month too. If you are delighted to set a limit on the amount of emails sent via Campaign Monitor (from the case above, to 50k mails ), you can expect to pay a monthly charge of $89, still substantially higher than Getresponse’s.
The sole well-known service I could think of that comes in significantly more affordable is Mad Mimi, which costs $42 per month to host up to 10,000 email addresses (note however that the performance offered by Mad Mimi is nowhere near as broad as Getresponse’s or indeed another products mentioned previously ).
It’s also worth pointing out that Mailchimp offers thinner pricing bands, meaning that depending on how big your list, it may sometimes be a slightly cheaper option than Getresponse.
In the database end of things, Getresponse’s pricing is really competitive too – you can host a database containing 1,000 email addresses for $15 a month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee for a 1,000 recording database is the like Getresponse’s; and Mad Mimi provides a slightly cheaper, if much less operational offering for $12 per month.
Two final things to be Conscious of on the pricing front:
Some competing providers — notably Mailchimp – provide free accounts for users with a small number of documents (but these don’t offer the full assortment of features that you get on a paid program ).
As mentioned before, if you’re prepared to pay upfront for 1 or two decades, you can avail of substantial discounts that the other competitors do not yet supply.
So the most important thing is that Getresponse is pretty competitive in the pricing department. But what about attributes? Email Marketing Software Kostenlos
Getresponse represents among the more cost-effective tactics to host and communicate with an email .
It’s also among the most interesting products of its kind – in that it provides email marketing, landing pages, CRM and webinars all under one roof. It is hard to consider any rival product that offers this’all round’ proposition, and it is what continues to convince us to use it to Style Factory’s email marketing.
Some developments to Getresponse do have to be made nonetheless, particularly where the email designer is concerned – its own drag and drop interface is much more fiddly and not as responsive than it ought to be. A good deal of improvements could be made into the data capture forms also, especially for users wishing to display them on mobile devices.
And from what I gather from reader opinions, there are developments that could be made to the service offering.
Overall though I speed Getresponse very tremendously – you receive considerable bang for your buck with this product.
Listed below are a few pros and cons of using Getresponse overall:
Benefits of Getresponse
Excellent marketing automation choices.
The CRM performance integrates neatly with Getresponse’s email automation operation.
Provided that you’re happy to use an’Email’ program, Getresponse is more affordable than many of its key competitors (in certain cases, substantially so) whilst supplying just as much, if not more performance as them.
The reductions you get when paying upfront for a couple of decades of support are extremely generous – you’ll be hard pushed to find similar reductions in costs from key competitors.
Its webinar functionality is a USP – something that isn’t offered by any products that are similar.
Its own reporting and thorough split testing attributes are powerful.
Getresponse is transparent about deliverability rates, publishing figures on its site and providing deliverability data for person e-newsletters that you send.
It provides a very flexible approach to data segmentation – more elastic than many competing products.
It permits you to add subscribers to your mailing list on either a single-opt in and also a double opt-in basis.
It sends responsive emails and allows you to preview smartphone versions of your e-newsletters very readily.
It includes a helpful landing page founder – but keep in mind you have to be on a more expensive strategy to get the fully operational version of the.
You are able to test out all its features free for 30 days without needing to enter credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing emails may be a little bit on the side.
The data capture forms provided are not responsive and you can’t control when and where they are displayed on your website.
CRM functionality has to be improved substantially before it can be considered a replacement for a standalone CRM merchandise.
There is a limited selection of RSS-to-HTML e-newsletter templates supplied.
You can just use’web-safe’ fonts in e-newsletters, which may make the templates look marginally less slick than those provided by competing goods.
The pricing structure is a bit confusing, with users having to cover something of a premium to get the landing page creator tool.
The free trial restricts the number of subscribers you can send messages to to 1000.
The landing page addition does not let you perform A/B evaluations, meaning that so as to gain this functionality you are forced to use a more expensive program than you might like.
DKIM authentication is only on the more expensive’Max’ plans.
No phone service is provided. Email Marketing Software Kostenlos