Description of Getresponse Email Marketing Software Guide
Getresponse is primarily an email marketing app Which Allows you to: Email Marketing Software Guide
Import and host a mailing list and catch data onto it
generate newsletters which could be sent to the subscribers on your mailing list
automate your emails to subscribers via utilization of’autoresponders’
view and analyse data linked to your email marketing campaigns — open rate, click through, forwards etc..
Recently however, Getresponse’s feature set has evolved quite a bit, to the point where it is becoming more of an’all-purpose’ marketing alternative.
In addition to email advertising, it also provides webinar hosting, landing pages, and a few CRM (customer relationship management) performance.
We are going to discuss all these attributes in depth below, but first, let us look in pricing.
Getresponse’s attribute set is arguably one of the most comprehensive on the market.
Not only does this provide all the crucial stuff you’d expect from an email marketing platform – record hosting, templates, autoresponders, analytics and so on, but as mentioned previously, it’s been expanding the attribute set to the point where it is morphing into an all-in-one / CRM-style advertising and marketing platform.
The inquiry is whether Getresponse is a jack of all trades and master of none – let’s drill down to the crucial features to find out.
Up until quite recently Getresponse support was one of the most comprehensive available for email advertising tools: the company offered phone support together with live chat support, email support and various online tutorials / resources.
Sadly, the phone service has been discontinued. Instead you’ll have to use live chat (24/7) or email service. To be honest, many similar e-marketing platform suppliers only offer you these two channels – if telephone support is a deal-breaker for you then you might want to contemplate Aweber, which nonetheless supplies it (you can read our Aweber review ).
Concerning the caliber of Getresponse service, I have not had to use it quite often (a good thing) but once I have I have discovered it to be a small mixed bag (less of a good thing). Some of the live chat service I have received was outstanding, and I have not needed to wait too much time to chat with a broker; the email support .
Some of the comments I have from our readers will suggest that there do need to be improvements made in terms of the caliber of service Getresponse offer. Much like a number of these kinds of companies, I anticipate it boils down to who you get on the day. Email Marketing Software Guide
Getresponse offers some very comprehensive analytics and reporting choices. You get all the basics of track – open rate, click-through, unsubscribe rates and so forth – but also to that you will find some very nifty features Which Are worth a Specific mention, specifically:
‘one-click segmentation’: the option to spot people who did not participate with an e-newsletter that you shipped and set them in a segment of subscribers which you can then email again with another version of the e-newsletter
‘metrics over time’: you can discover just when most of your readers do it in your emails, and period your future mailouts according to this information
’email ROI’: by incorporating some monitoring code to your post-sales page on your website, it is possible to find out how efficiently (or not!) Your email campaigns are driving earnings, and work out your return on investment in email marketing.
Per-user info – you could click one of your readers and see in which they signed from, where they’re found and which emails they have opened previously.
Mailchimp and Aweber offer some similar reporting performance (especially around sales tracking) but Getresponse’s reporting application is definitely one of most fully featured on the market (it surely trounces the stats choices provided by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, but in regards to templates, Getresponse arguably drops down a little.
Regrettably, the templates supplied out of the box seem somewhat dated; they aren’t as attractive as those provided by Mailchimp or even Campaign Monitor (and that I marginally prefer Aweber’s offering here also ).
On the other hand, the templates are extremely tweakable – you can change fonts, designs and imagery easily enough using the controls supplied; and naturally there is nothing to prevent you designing your HTML email template and minding the code for it.
Additionally, you will find tons of templates to choose from — over 500 — and they are introduced in easy-to-understand categories, therefore it’s generally pretty simple to find a good beginning point to get a template and edit it before you’re delighted with the design.
If you’re really unhappy with the templates offered by Getresponse, there’s also the option of purchasing a template by a third party provider such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is the range of RSS-to-email applications options aren’t very extensive (just 11 templates are provided – well short of the 700+ available for regular newsletters!) And a few of them played up a bit for me when I tested them (2010). I eventually found something that worked for me personally, but I think that there are definitely a few improvements that could be made in this area. Email Marketing Software Guide
Autoresponders are e-newsletters which are delivered to your readers at intervals determined by you — you can set them up so that immediately after someone signals up to a mailing list, they get a welcome message in the company; a week later they could get a discount offer for a number of your products or services; 3 months later they could obtain an encouragement to follow you on social networking. And so Forth.
Getresponse’s autoresponder functionality is an integral selling point – it offers among the most comprehensive feature sets available.
You can send either time-based or action-based messages; time-based options comprise cycles like the example above, and action-based messages may be triggered by user actions or information, such as:
subscriptions to particular lists
changes connected preferences
completed trades / targets
changes in consumer data
Lately Getresponse launched a new version of the new autoresponder performance, known as’Marketing Automation.’
This permits you to create automation workflows with a drag and drop builder – you basically set up an’automation flowchart’ that instructs Getresponse what to do when a user opens a specific deal, clicks on a specific link etc..
This type of functionality goes far beyond what has traditionally been available from autoresponders, and allows you to create a user travel that may be customised to the nth level.
For a quick overview I’d suggest having a look in Getresponse’s video review for Marketing Automation.
It’s important to note, however, that these more innovative marketing automation features are only available on the more expensive plans – the’Guru’ program and up. Email Marketing Software Guide
Landing page Builder
Online advertising campaigns that make use of landing pages will typically generate far more leads in the event, instead of simply directing people to some (cluttered!) Site, they tip users to attractive’squeeze pages’ containing clear info and a clean, well-designed data capture type.
Getresponse provides something quite useful in this respect that most of its rivals don’t: a landing page founder (and one that’s mobile-friendly to boot).
Products like Campaign Monitor and Aweber require you to make use of a third party (and non invasive ) landing page creating tool like Unbounce or Instapage; Mailchimp lately introduced some landing page performance but it is yet to become as sophisticated at Getresponse’s.
However, unless you are on a Getresponse’Pro’,’Max’ or’Enterprise’ plan, the Getresponse landing page functionality is fairly limited: you can just create one landing page, which could simply be displayed 1,000 times a month.
Additionally, and very importantly, you can not use the landing page A/B testing functionality on the least expensive Getresponse plan (whereby the system shows a sample of your customers different variations of your landing page, computes conversion rates, and finally rolls out the best performing landing page automatically).
If you are serious about landing pages – plus they’re unquestionably a useful attribute – then it’s definitely worth looking at one of the more expensive Getresponse plans.
You can purchase the Landing Pages attribute as an add-on for an extra $15 per month, however quite frustratingly, even though the add-on allows you to show an infinite number of landing pages to prospective subscribers, it doesn’t include A/B testing.
Therefore, if I had been interested in the Getresponse landing page performance, I wouldn’t bother with this fairly half-baked add-on: I would just go for one of the pricier programs (which I suppose is what Getresponse would like you to do!) .
Getresponse was ahead of its competitors for quite a while with its responsive email layout performance, which automatically adjusts your e-newsletter’s template so that when an individual is reading it onto a mobile device, the design and fonts will be optimized for the device in question.
Most competing products have captured up on this today, and offer responsive email templates, but Getresponse is far better than most similar products as soon as it comes to displaying a reactive record of your e-newsletter – you simply hit on a’cellphone preview’ button to get an instant snapshot of what your email looks like on a smartphone (see picture right).
Not only this but you can’flip’ the smartphone preview around, so you may preview what your email looks like when the display is used in either portrait or landscape mode. Email Marketing Software Guide
Customer Relationship Management
One of the most frustrating aspects of utilizing many famous CRM tools is that the need to export information to CSV and straight back into your email marketing tool as a way to do mailouts (or the necessity to export info from your email marketing tool into your CRM to add prospects to it).
So when I watched Getresponse recently introducing a brand new CRM attribute in their plans I had been intrigued – that could possibly eliminate all that info exporting and exporting, and keep everything neatly in one area.
Initially I wasn’t that impressed with the Getresponse CRM tool since you can only use it in order to carry out quite basic tasks: you can create sales pipelines, add contacts to these and monitor activity (emails, phone calls etc.) with these contacts manually.
But lately Getresponse have upped their video game somewhat on this particular front. The CRM is currently integrated with all of Getresponse’s email marketing operation and you can add users into a CRM pipeline based on their activity (form completions, email opens, purchases etc.) or trigger autoresponders based on the accession of a new contact into a pipeline stage.
An example of how to use this operation would be as follows:
It is possible to add a contact to a specific stage on a revenue pipeline based on the page of your website they finished a form on;
you can then send them a automated email tailored to that pipeline period a couple of days later;
and dependent on the actions they took in regards to this email (clicking on a certain link etc) you could automatically move them onto another phase of the pipeline and automatically invite them into a webinar.
It’s very clever stuff, and I can not think of any similar email advertising product offering such a tight integration between autoresponders and CRM pipelines. For this type of performance you normally need to appear at dedicated — and more costly — CRM products like Salesforce and Infusionsoft.
But, it is not all fantastic news about the CRM front — there are some big things missing out of Getresponse’s CRM attribute set.
The most glaring omission is email activity tracking. Other CRM packages allow you to bcc a dropbox email address whenever you send an email to some lead or customer; doing this keeps a record of this communication from the contact’s history. There is now no method of doing so with the Getresponse CRM, nor is there an simple way to send one-to-one mails to leads or clients.
And strangely, when you click on a contact within a bargain pipeline, you can’t see their contact action — i.e., the activities they have taken (open, clicks etc.) in regards to previous communications that you’ve delivered to your prospects aren’t displayed. To see this, you have to go from the CRM part of Getresponse, search for your own contact in the contacts section and click in their details. But guess what? Doing this does not display their deal history.
Task management is non-existent also: Unlike dedicated CRM tools, there’s no way to assign tasks to other team members.
Finally, adding contacts to a pipeline stage is tough. You have to add contacts to a list first, then go to the CRM pipeline, add a bargain and hunt your lists for the contact you just added. From a usability point of view this is extremely clunky and time consuming. You should just be able to put in a deal directly to a pipeline and then input the contact information of your lead or client at that point.
So as things stand, the Getresponse CRM is a bit half-baked. But that said, it is a new feature and the stuff it could perform on the automation aspect is remarkable. I’m optimistic that this feature becomes developed over time because done right, it is possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to sponsor webinars on the platform.
Given that webinars are usually utilized as a lead-generation tactic, the notion of having your email database and your webinar tool under precisely the exact same roof is extremely appealing.
The pricing is also very competitive too compared to established webinar solutions. By way of example, one of the leading webinar providers, Gotowebinar, fees $199 per month to sponsor webinars with up to 500 attendees; you can really do exactly the same (and a great deal more) with Getresponse for $165 (as long as your listing size is under 25,000).
With respect to attendee limits, the Getresponse’Pro’ plan allows you to host a webinar with around 100 participants; the’Max’ program’s limit is 500.
You can also purchase webinars performance as an add-on to a cheaper plan: $40 per month buys you a 100 attendees limitation, $99 a month buys you a 500 attendees limit. It isn’t clear what your choices are if you will need to host larger scale webinars than that however.
A couple of Getresponse webinar features worth flagging up as being especially useful are:
The fact Your attendees don’t have to install any applications to attend the webinars
one-click record of your webinars
free online storage for playback files
Ultimately webinar performance is potentially an extremely useful feature to have sitting on your e-marketing arsenal and its inclusion as a feature gives Getresponse a very significant edge over its key competitors, especially when you believe you could connect it in with a built-in CRM tool (more on this in a moment). Email Marketing Software Guide
The email deliverability rate – the percentage of e-newsletters delivered that successfully reach inboxes – is always an important thing to check at when selecting an email marketing tool.
Not all email marketing providers are that forthright about their deliverability rates; but Getresponse seems reasonably open about that, with this to say about it on their own site:
At GetResponse we are frequently asked about the quality of the deliverability speed. Because deliverability depends on many factors, including the content of your messages, the deliverability rate may vary for each mailing. For our customers collectively, nevertheless, we’re pleased to say our overall deliverability rate now stands at 99%.
Obviously you are going to have to choose the company’s term for this, but assuming it is true, it is a good rate and inspires confidence that the vast majority of emails that you send using Getresponse will reach their receivers.
Furthermore, Getresponse actually gives you the deliverability rate of each message in your email analytics – that is something I have not encountered on rival goods’ metrics. A thumbs up for it.
I do have to pull Getresponse up on one thing relating to deliverability nevertheless: to ensure a high deliverability rate, it is advisable to use a system called DKIM email authentication. You can use DKIM using Getresponse – but just on the more expensive Getresponse’Max’ plans.
Though I’ve not struck any deliverability difficulties utilizing the less costly plans, competing goods do not make you invest in a more expensive strategy to avail of the feature — it would be good to see Getresponse becoming more generous here.
There are two methods you can employ to add subscribers to a mailing list: having a’single opt-in’ or even a’double click’ process.
If you use use one opt-in procedure, the individual registering to your mailing list is added to a mailing list the minute they hit the submit button on your sign up form.
With a double opt-in process, the person signing up to your list is sent an email containing a confirmation link that s/he must click before being subscribed.
The main benefit of one sampling procedure is that it makes it very simple for users to sign up for a mailing list; additionally, it generally increases conversion rate and therefore the amount of subscribers on your list. A dual opt-in procedure is better for verifying that the people subscribing to your list are using real email addresses and leads to cleaner data and more accurate stats (because open rates etc. are calculated according to a list containing only email addresses).
Now, the fantastic news is that Getresponse allows you to make use of either opt-in approach – this isn’t true with all competing goods. Thus a thumbs up for Getresponse for being flexible about this.
You’re probably thinking that this sounds quite fine — but to be honest, I think there’s a great deal of room for improvement with regard to Getresponse kind templates.
For a start, they are not responsive (i.e.they won’t resize themselves automatically to match the device they are being viewed on).
Additionally, no controls are provided by Getresponse to change forms on or off on specific devices or pages of your site. In the light of Google’s new approach to pop-ups (where sites can have a hit in search results if they display’intrusive interstitials’ on mobile devices) this is a small concern.
To circumvent this, I generally avoid using Getresponse form templates, and make do with HTML embeded forms that I style myself, and also for popups I link my Getresponse into a growth-hacking tool named Sumo (this allows me to switch pop-ups off for mobile users, as well as display forms precisely as I’d like to and onto the pages I need ). Email Marketing Software Guide
On the whole, Getresponse is pretty simple to use. It is certainly easy enough to perform all the fundamentals: import contacts, create campaigns, setup autoresponders and check statistics and the interface is really clean and intuitive.
In terms of how it stacks up against its rivals in this regard, I’d argue that Campaign Monitor is a little bit more user friendly, and Mailchimp includes a slicker user interface (though one that makes locating certain functionality just a little bit tricky at times).
1 area I feel that might be significantly better from a user-friendliness standpoint is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide a very flexible approach to create blocks of articles and transfer them about an e-newsletter, in practice it is fairly user friendly to use and may cause accidental deletion of material, or positioning of it at the incorrect portion of the e-newsletter.
If you’re able to get your head about it, and practice using it a bit, it does result in a useful instrument – it is just that the execution of it might be somewhat better.
Also, as described above, the CRM instrument might be far better from a usability point of view — adding contacts to deals could be unnecessarily difficult.
The 30-day complimentary trial which Getresponse provides is completely functional and the free trial is not contingent upon supplying credit card information.
This helps you avoid that annoying”oops I forgot I signed up for that trial and today I am getting charged for a commodity that I don’t use” scenario.
The only down side to this free trial is the fact that it limits the amount of subscribers you can send to to 1000. It would be useful if this could be raised a little, as it might help potential users try out the tool in more’real-world’ situations.
There are three chief types of Getresponse pricing plan -‘Email’,’Guru’ and’Max’ — and within each of these, several additional types of plan to pick from (all based on record size).
Up to 1,000 subscribers: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there’s an”Enterprise” plan for users whose lists exceed 100,000 email addresses: that starts at $1199, using accurate pricing based on requirements (if you are interested in the”Enterprise” program, you will need to contact Getresponse to schedule a demo, outline your requirements and discuss pricing).
Substantial discounts are available if you pay upfront for 12 or 24 weeks of service (18% and 30% respectively) — these are considerably more generous than many competing platforms. Email Marketing Software Guide
Distinctions of Every Plan
Each of the Getresponse plans cover the important basics — key features include:
The ability to export, grow and host an email database
a wide range of templates
responsive email layouts
RSS / blog to-email functionality
comprehensive segmentation options
social sharing tools
There are a number of differences between the’Email’,’Guru’ and’Max’ plans but for me the main ones are:
CRM – Getresponse provides a client relationship manager tool on its own’Guru’ plans up
landing pages – you can simply avail of all landing pages that enable split testing and unlimited views if you’re on a’Guru’ program or higher
Webinars – that performance isn’t accessible whatsoever on the’Email’ strategy and the number of webinar attendees is capped for the’Guru’ and’Max’ plans at 100, 500 respectively (it is uncertain what the limit is on the’Enterprise’ plan).
Users – you can only have one user account on the’Email’ plan; by comparison you receive 3 on’Pro’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you are happy to use one of those entry-level’Email’ plans, the pay-per-month Getresponse plans are on the whole more affordable than those provided by many of its key competitors, particularly if you’ve got a reasonably high number of email addresses onto your own database.
By way of instance, in case you’ve got a mailing list containing between 9,000 and 10,000 documents that you wish to send an unlimited number of mails per month to, you might find that hosting it with Getresponse costs $65 monthly.
$4 a month more affordable than with Aweber
$10 cheaper a month than Mailchimp
$84 a month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure depends not only the amount of email addresses on your database however on the number of emails you send per month too. If you’re delighted to set a limit on the amount of mails delivered via Campaign Monitor (from the case above, to 50k emails), you can expect to pay a monthly charge of $89, still substantially greater than Getresponse’s.
The sole well-known service I can think of that comes from considerably cheaper is Mad Mimi, which charges $42 a month to host up to 10,000 email addresses (note however that the functionality provided by Mad Mimi is nowhere near as extensive as Getresponse’s or really another products mentioned above).
It’s also worth pointing out that Mailchimp offers thinner pricing rings, meaning that based on how big your listing, it might occasionally be a slightly cheaper alternative than Getresponse.
At the smaller database end of things, Getresponse’s pricing is really competitive too – you can sponsor a database comprising 1,000 email addresses for $15 per month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee to get a 1,000 recording database will be the like Getresponse’s; and Mad Mimi provides a marginally more affordable, if less functional offering for $12 a month.
Two final things to be aware of about the pricing :
Some competing suppliers — especially Mailchimp – provide completely free account for users with a small number of records (but these don’t offer the entire assortment of features that you get on a paid program ).
As stated earlier, if you are prepared to pay upfront for 1 or 2 years, you can avail of significant discounts that the other competitors don’t yet supply.
So the bottom line is that Getresponse is fairly competitive in the pricing section. However, what about attributes? Email Marketing Software Guide
Getresponse represents among the more cost-effective tactics to host and communicate with an email .
It’s also among the most interesting products of its type – because it provides email marketing, landing pages, CRM and webinars all under a single roof. It is difficult to consider any competing product that offers this’all around’ proposition, and it is what proceeds to persuade us to use it for Style Factory’s email advertising.
Some improvements to Getresponse do have to be made however, especially where the email programmer is concerned – its drag and drop interface is more fiddly and not as responsive than it should be. A good deal of improvements can be made into the data capture forms too, especially for users wanting to display them on mobile devices.
And from what I gather from reader feedback, there are developments which could be made to the support offering.
Overall though I speed Getresponse very tremendously – you receive substantial bang for your buck with this product.
Listed below are a few pros and cons of utilizing Getresponse overall:
Advantages of Getresponse
Superb marketing automation choices.
The CRM functionality integrates neatly with Getresponse’s email automation operation.
Provided that you’re happy to use an’Email’ program, Getresponse is cheaper than many of its key competitors (in some cases, significantly so) whilst offering just as much, if not more functionality as them.
The discounts you get when paying upfront for a couple of decades of service are very generous – you’ll be hard pressed to find similar reductions in costs from key opponents.
Its webinar functionality is a USP – something which isn’t provided by any products that are similar.
Its own reporting and comprehensive split testing features are strong.
Getresponse is transparent regarding deliverability rates, publishing figures on its own website and providing deliverability statistics for person e-newsletters you send.
It offers a very flexible approach to data segmentation – more flexible than many competing goods.
It permits you to add subscribers to a mailing list on either a single-opt in and also a dual opt-in basis.
It sends responsive emails and permits you to preview smartphone variations of your e-newsletters really readily.
It includes a useful landing page creator – but bear in mind that you have to be on a more expensive plan to get the fully operational version of this.
You are able to test out all of its features free for 30 days without needing to enter credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing emails can be a little bit on the fiddly side.
The information capture forms supplied aren’t responsive and you can’t control when and in which they are displayed on your site.
CRM functionality needs to be improved considerably before it could be considered a substitute for a standalone CRM product.
There is a limited range of RSS-to-HTML e-newsletter templates supplied.
You can just use’web-safe’ fonts from e-newsletters, which can make the templates seem marginally less slick than those provided by competing products.
The pricing structure is a bit confusing, with customers having to pay something of a premium to access the landing page creator tool.
The free trial limits the number of subscribers you’ll be able to send messages to to 1000.
The landing page add-on doesn’t let you perform A/B tests, meaning that in order to gain this functionality you’re forced to use a more expensive program than you might like.
DKIM authentication is only available on the more expensive’Max’ plans.
No phone service is provided. Email Marketing Software Guide