Description of Getresponse Email Marketing Software Free Online
Getresponse is primarily an email marketing app that allows you to: Email Marketing Software Free Online
Import and host a mailing list and also catch data onto it
generate newsletters which could be delivered to the subscribers on your mailing list
automate your emails to subscribers via utilization of’autoresponders’
view and analyse statistics linked to your email marketing campaigns — open rate, click through, forward etc..
Lately however, Getresponse’s attribute set has developed quite a bit, to the point where it’s getting more of an’all-in-one’ marketing alternative.
In addition to email marketing, it now also supplies training hosting, landing pages, and some CRM (customer relationship management) functionality.
We are going to discuss all these attributes in depth below, but first, let’s look in pricing.
Getresponse’s attribute set is possibly one of the most comprehensive out there.
Not only does this provide all the key stuff you would expect from an email advertising platform – record templates, hosting, autoresponders, analytics and so forth, but as mentioned previously, it’s been expanding the attribute set to the point at which it is morphing into an all-in-one / CRM-style marketing platform.
The question is whether Getresponse is a jack of all trades and master of none – let’s drill down into the key features to learn.
Up until quite recently Getresponse service was amongst the most comprehensive available for email advertising tools: the company offered phone service alongside live chat support, email support and assorted online tutorials / tools.
Sadly, the telephone support has now been discontinued. Instead you’ll need to use live chat (24/7) or email support. To be fair, many similar e-marketing platform providers only offer you both of these stations – if telephone service is a deal-breaker for you you might wish to contemplate Aweber, which still supplies it (you can read our Aweber review here).
In terms of the caliber of Getresponse support, I have never needed to use it quite frequently (a good thing) but when I’ve I’ve discovered it for a small mixed bag (less of a good thing). A number of those live chat support I have received has been excellent, and I have not needed to wait too much time to talk to an agent; the email service less so.
Some of the comments I have from our readers will suggest that there do have to be improvements made in terms of the quality of support Getresponse offer. As with a lot of these types of businesses, I expect it often boils down to who you get daily. Email Marketing Software Free Online
Getresponse provides some very comprehensive reporting and analytics options. You get all the Fundamentals of course – open rate, click-through, unsubscribe Prices and so on – but also to that you will find some very nifty features Which Are worth a particular mention, namely:
‘one-click segmentation’: the option to identify individuals who didn’t engage with an e-newsletter you sent and set them in a section of subscribers that you may then email again using a different variant of the e-newsletter
‘metrics over time’: you can find out exactly when most of your subscribers take action on your mails, and period your prospective mailouts based on this information
’email ROI’: by adding some monitoring code into your post-sales webpage on your website, it is possible to discover how effectively (or not!) Your email campaigns are driving sales, and workout your return on investment in email advertising.
Per-user info – you could click one of your readers and see where they signed from, where they’re located and which emails they’ve opened previously.
Mailchimp and Aweber provide some similar reporting functionality (particularly around sales monitoring ) but Getresponse’s reporting application is definitely one of most fully featured out there (it certainly trounces the stats options offered by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, but in regards to templates, Getresponse arguably drops down a little.
Unfortunately, the templates supplied from the box seem a bit dated; they are not as attractive as those provided by Mailchimp or Campaign Monitor (and that I marginally prefer Aweber’s offering here also ).
On the other hand, the templates are very tweakable – you can alter fonts, designs and vision easily enough using the controls supplied; and naturally there’s nothing to stop you designing your HTML email template and importing the code for it.
Furthermore, you will find a lot of templates to choose from — over 500 — and they’re presented in easy-to-understand categories, therefore it is generally pretty simple to find a good beginning point to get a template and edit it before you’re delighted with the plan.
If you are really unhappy with the templates offered by Getresponse, there’s also the option of buying a template from a third party provider such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is that the range of RSS-to-email software options aren’t so extensive (only 11 templates are supplied – well short of their 700+ accessible for routine newsletters!) And some of them played up a bit for me when I tested them (2010). I finally found something that worked for me personally, but I think that there are definitely a few improvements that could be made in this area. Email Marketing Software Free Online
Autoresponders are e-newsletters which are delivered to your subscribers at intervals determined by you — you can put them up so that instantly after somebody signals up to your mailing list, they get a welcome message from your company; a week after they could receive a discount offer for a number of your products or services; three weeks after they could obtain an encouragement to accompany you on social networking. And so on.
Getresponse’s autoresponder functionality is an integral selling point – it offers among the most comprehensive feature sets available.
You can send time-based or action-based messages; time-based options comprise cycles like the example above, and also action-based messages can be triggered by user actions or advice, for example:
contributors to particular lists
changes connected tastes
finished trades / goals
changes in user data
Recently Getresponse launched a brand new version of their new autoresponder functionality, known as’Marketing Automation.’
This permits you to make automation workflows using a drag and drop builder – you essentially install an’automation flowchart’ that instructs Getresponse what to do when a user opens a specific deal, clicks on a specific link etc..
This type of performance goes way beyond what’s traditionally been available from autoresponders, and allows you to create a user travel that can be customised to the nth degree.
For a quick overview I’d suggest taking a look in Getresponse’s video overview for Marketing Automation.
It is important to notice, however, that these more innovative marketing automation features are only available on the pricier programs – the’Pro’ plan and up. Email Marketing Software Free Online
Landing page Builder
Online advertising campaigns that use landing pages will typically create far more leads in the event, rather than simply directing individuals to a (cluttered!) Website, they point users to appealing’squeeze pages’ comprising clear info and a tidy, well-designed data capture type.
Getresponse provides something very beneficial in this regard that most of its competitors do not: a landing page creator (and one that is mobile-friendly to boot).
Products like Campaign Monitor and Aweber require you to make use of a third party (and non invasive ) landing page creating tool such as Unbounce or Instapage; Mailchimp recently introduced some landing page performance but it is yet to become sophisticated at Getresponse’s.
However, unless you’re on a Getresponse’Guru’,’Max’ or’Enterprise’ plan, the Getresponse landing page performance is fairly limited: you can just create one landing page, which can simply be displayed 1,000 times per month.
Additionally, and very importantly, you can’t use the landing page A/B testing performance on the cheapest Getresponse plan (where the machine indicates a sample of your users different versions of your landing page, computes conversion rates, and finally rolls out the best performing landing page automatically).
If you’re serious about landing pages – plus they are unquestionably a useful feature – then it is definitely worth looking at one of the costlier Getresponse plans.
You may purchase the Landing Pages feature as an add-on to get an additional $15 per month, but very frustratingly, even though the add-on allows you to show an infinite amount of landing pages to prospective subscribers, it doesn’t include A/B testing.
Therefore, if I had been interested in the Getresponse landing page performance, I wouldn’t bother with this rather half-baked add-on: I would just go for one of the more expensive programs (which I suppose is exactly what Getresponse would like you to do!) .
Getresponse was ahead of its competitors for quite a while with its responsive email layout functionality, which automatically corrects your e-newsletter’s template so that when an individual is reading it onto a mobile device, the design and fonts will be optimized for the device in question.
Most competing products have captured up on this now, and offer responsive email templates, but Getresponse is better than most similar products when it comes to displaying a responsive preview of your e-newsletter – you just hit on a’mobile preview’ button for a quick snapshot of your email looks like on a smartphone (see picture right).
Not just this but you can’reverse’ the smartphone preview around, so you can preview what your own email looks like when the screen is used in either portrait or landscape style. Email Marketing Software Free Online
Customer Relationship Management
Among the most frustrating facets of using many well-known CRM tools is the need to export information to CSV and straight back into your email marketing tool in order to do mailouts (or the need to export info from the email marketing tool into your CRM to include prospects to it).
When I saw Getresponse recently introducing a brand new CRM feature into their plans I was intrigued – that could possibly do away with all that info exporting and importing, and keep everything neatly in one area.
Initially I wasn’t that impressed with the Getresponse CRM tool as you could only use it in order to perform rather basic tasks: you could create sales pipelines, add contacts to these and track activity (mails, phone calls etc.) with these contacts manually.
But lately Getresponse have upped their video game a bit on this front. The CRM is now integrated with all Getresponse’s email marketing functionality and you can add users into a CRM pipeline according to their activity (form completions, email opens, purchases etc.) or activate autoresponders based on the accession of a new contact into a pipeline phase.
An example of how to use this functionality is as follows:
You can add a contact to a specific stage on a sales pipeline depending on the page of your website they finished a form on;
you can then send them a automated email tailored to that pipeline period a couple of days later;
and based on the actions they took with regard to this email (clicking on a particular link etc) you could automatically move them onto another phase of the pipeline and automatically invite them into a webinar.
It’s very smart stuff, and I can not think of any similar email advertising product offering this kind of tight integration between autoresponders and CRM pipelines. For this type of performance you normally must look at committed — and more expensive — CRM products like Salesforce and Infusionsoft.
However, it’s not all good news on the CRM front — there are a few big things missing from Getresponse’s CRM attribute collection.
The most glaring omission is e mail activity monitoring. Other CRM packages allow you to bcc a dropbox email address whenever you send an email to some lead or client; doing this keeps a list of this communication from the contact’s history. There is now no way of doing this together with the Getresponse CRM, nor is there an simple way to send one-to-one emails to leads or customers.
And oddly, when you click on a contact in a deal pipeline, you can not see their contact activity — i.e., the activities they have taken (open, clicks etc.) with regard to previous communications which you have delivered to your leads are not displayed. To see this, you need to go out of the CRM part of Getresponse, search for your own contact in the contacts section and then click on their details. But guess what? Doing so does not exhibit their deal history.
Task management is non-existent also: Unlike committed CRM tools, there’s no way to assign tasks to other team members.
Eventually, adding contacts into a pipeline stage is tough. You have to add contacts to a list , then go to the CRM pipeline, add a bargain and hunt your lists for the contact you just added. From a usability standpoint this is extremely clunky and time consuming. You should just be able to add a deal right to a pipeline and enter the contact details of your guide or customer at that point.
So as things stand, the Getresponse CRM is somewhat half-baked. However, it is a new feature and the things it could perform on the automation aspect is impressive. I am hopeful that this attribute gets developed over time since done right, it’s potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to sponsor webinars on the stage.
Given that webinars are generally utilized as a lead-generation strategy, the idea of having your email database and your webinar tool under the exact same roof is very attractive.
The pricing is also very competitive also by comparison to based webinar solutions. By way of instance, among the primary webinar services, Gotowebinar, fees $199 per month to sponsor webinars with as much as 500 attendees; you can actually do exactly the same (plus a great deal more) with Getresponse for $165 (as long as your listing size is under 25,000).
With respect to attendee limitations, the Getresponse’Pro’ plan allows you to host a webinar with around 100 participants; the’Max’ program’s cap is 500.
You might even buy webinars functionality as an add-on to a cheaper plan: $40 per month buys you a 100 attendees limit, $99 a month buys you a 500 attendees restrict. It isn’t clear what your options are if you need to host bigger scale webinars than that however.
Two or Three Getresponse webinar features worth flagging up as being especially useful are:
The fact that your attendees don’t have to install any applications to attend the webinars
one-click list of your webinars
free online storage for playback documents
Ultimately webinar performance is potentially a very helpful feature to have sitting in your e-marketing arsenal and its addition as a feature gives Getresponse a very significant edge over its key rivals, especially once you consider that you can link it in with a built-in CRM tool (more on this in a minute ). Email Marketing Software Free Online
The email deliverability rate – the percentage of e-newsletters sent that successfully hit inboxes – is obviously a very important point to check at when choosing an email marketing instrument.
Not all email marketing providers are that forthright about their deliverability rates; but Getresponse seems reasonably open about this, with this to say about it in their site:
At GetResponse we are frequently asked about the quality of our deliverability rate. Since deliverability depends on a number of factors, including the content of your messages, the deliverability rate could vary for every mailing. For our customers jointly, however, we’re pleased to say our general deliverability rate now stands at 99%.
Clearly you are going to have to choose the company’s term for this, but assuming it’s accurate, it’s a fantastic speed and inspires confidence that the huge majority of emails that you send using Getresponse will reach their intended recipients.
Furthermore, Getresponse actually provides you the deliverability rate of each message in your email analytics – that is something I haven’t struck on rival goods’ metrics. A thumbs up for it.
I do have to pull Getresponse on one thing concerning deliverability however: to guarantee a high deliverability rate, it is a good idea to use a system called DKIM email authentication. You are able to use DKIM using Getresponse – but just on the more expensive Getresponse’Max’ programs.
Although I’ve not struck any deliverability problems utilizing the cheaper plans, competing goods do not force you to invest in a more expensive plan to avail of this feature — it’d be useful to see Getresponse being more generous here.
There are two methods you can employ to add subscribers to a mailing list: having a’single opt-in’ or a’double opt-in’ process.
If you use use a single opt-in procedure, the person signing up to your mailing list is added to your mailing list the moment they hit the submit button on your sign up form.
With a double opt-in procedure, the person registering to your list is sent via an email containing a confirmation link that s/he must click before being subscribed.
The most important benefit of one sampling procedure is that it makes it really easy for users to subscribe to a mailing list; additionally, it generally increases conversion speed and so the amount of readers on your list. A double opt-in process is better for verifying that the folks subscribing to your list are using actual email addresses and leads to cleaner data and more precise stats (because receptive rates etc. ) are calculated based on a list containing only email addresses).
The fantastic news is that Getresponse allows you to take advantage of either opt-in approach – this is not the case with all competing products. So a thumbs up for Getresponse for being flexible about this.
You’re probably thinking that all this sounds quite fine — but to be honest, I think there’s a lot of room for advancement with regard to Getresponse kind templates.
To begin with, they are not responsive (i.e.they won’t resize themselves automatically to suit the device they are being viewed on).
Furthermore, no controllers are offered by Getresponse to switch forms on or off on specific devices or pages of your website. At the light of Google’s new approach to pop-ups (where websites can have a hit in search results if they display’intrusive interstitials’ on mobile devices) this really is a small concern.
To get around this, I normally avoid using Getresponse form templates, and make do with HTML embeded forms that I style myself, and for popups I link my Getresponse to a growth-hacking tool called Sumo (that allows me to switch pop-ups off for mobile users, as well as display forms exactly as I’d like to and onto the pages I need ). Email Marketing Software Free Online
Overall, Getresponse is really simple to use. It’s certainly easy enough to do all the basics: import contacts, create campaigns, set up autoresponders and check statistics and the interface is pretty intuitive and clean.
In terms of how it stacks up against its rivals in this respect, I’d argue that Campaign Monitor is a little bit more user friendly, and Mailchimp includes a slicker user interface (though one that makes locating certain performance a little bit tricky at times).
One area I think that could be significantly better from a user-friendliness standpoint is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide an extremely flexible approach to make blocks of articles and move them around an e-newsletter, in practice it is fairly user friendly to use and may lead to accidental deletion of material, or placement of it at the wrong portion of the e-newsletter.
If you can get your head about it, and practice using it a little bit, it will make for a useful tool – it is just that the implementation of it might be somewhat better.
Additionally, as described above, the CRM tool could be better from a usability point of view adding contacts to deals could be unnecessarily difficult.
The 30-day complimentary trial which Getresponse supplies is fully functional and the free trial isn’t contingent upon providing credit card information.
This helps you avoid that annoying”oops I forgot I signed up for this particular trial and today I’m getting charged for a commodity I do not use” scenario.
The only down side to the free trial is the fact that it limits the amount of readers you can send to to 1000. It would be good if this could be raised a little, as it might help prospective users try the tool out in more’real-world’ situations.
There are three main types of Getresponse pricing plan -‘Email’,’Pro’ and’Max’ — and inside each of them, several additional types of plan to choose from (all based on record size).
As much as 1,000 contributors: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there’s an”Enterprise” plan for consumers that our lists transcend 100,000 email addresses: this begins at $1199, with accurate pricing based on requirements (if you’re interested in the”Enterprise” program, you will need to contact Getresponse to schedule a demo, outline your requirements and discuss pricing).
Significant discounts are available if you pay upfront for 12 or 24 weeks of support (18% and 30% respectively) — those are considerably more generous than many competing platforms. Email Marketing Software Free Online
Distinctions of Every Plan
Each of the Getresponse plans cover the significant fundamentals — key features include:
The ability to import, grow and host an email database
a wide Assortment of templates
responsive email layouts
RSS / site to-email performance
comprehensive segmentation alternatives
social sharing programs
There are a number of differences between the’Email’,’Pro’ and’Max’ programs but for me the main ones are:
CRM – Getresponse provides a customer relationship manager tool on its own’Guru’ programs up
landing pages – you can only avail of landing pages which enable split testing and boundless views if you’re on a’Pro’ program or greater
Webinars – that functionality isn’t accessible whatsoever around the’Email’ strategy and the amount of webinar attendees is restricted for the’Pro’ and’Max’ plans at 100, 500 respectively (it’s uncertain what the limitation is about the’Enterprise’ program ).
Users – you can have just one user account on the’Email’ program; by comparison you get 3 on’Pro’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you are pleased to use one of those entry-level’Email’ plans, the pay-per-month Getresponse plans are on the whole cheaper than those supplied by many of its key competitors, particularly if you’ve got a fairly large number of email addresses onto your database.
For instance, in case you’ve got a mailing list comprising between 9,000 and 10,000 documents which you wish to send an infinite number of emails per month to, you’ll find that hosting it using Getresponse prices $65 monthly.
$4 per month more affordable than with Aweber
$10 cheaper a month than Mailchimp
$84 a month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure depends not just the number of email addresses on your database however on how many emails you send per month also. If you are happy to set a limit on the amount of mails sent via Campaign Monitor (from the case above, to 50k mails ), you can expect to pay a monthly charge of $89, nevertheless substantially greater than Getresponse’s.
The sole well-known service that I can think of that comes from considerably cheaper is Mad Mimi, which charges $42 a month to host up to 10,000 email addresses (note however that the performance provided by Mad Mimi is nowhere near as extensive as Getresponse’s or indeed the other products mentioned previously ).
Additionally, it is worth pointing out that Mailchimp offers thinner pricing rings, meaning that based on the size of your list, it may sometimes be a slightly cheaper alternative than Getresponse.
In the smaller database end of things, Getresponse’s pricing is pretty competitive too – you can sponsor a database containing 1,000 email addresses for $15 per month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee to get a 1,000 record database is the like Getresponse’s; and Mad Mimi supplies a marginally more affordable, if much less functional offering for $12 a month.
Two final things to be Conscious of on the pricing front:
Some competing suppliers — especially Mailchimp – provide free accounts for users with a small number of records (but these don’t offer the full assortment of features that you get on a paid plan).
As stated earlier, if you’re prepared to pay upfront for 1 or 2 decades, you can avail of substantial discounts the other competitors do not yet supply.
So the bottom line is that Getresponse is pretty competitive in the pricing section. But what about features? Email Marketing Software Free Online
Getresponse represents among the more cost-effective ways to host and speak using an email .
It’s also one of the most intriguing products of its type – in that it provides email marketing, landing pages, CRM and webinars all under one roof. It’s hard to think of any competing product that delivers this’all around’ proposal, and it is what continues to persuade us to utilize it for Style Factory’s email marketing.
Some developments to Getresponse do need to be made however, especially where the email programmer is concerned – its drag and drop interface is much more fiddly and not as responsive than it ought to be. A lot of improvements can be made into the data capture forms also, especially for consumers wanting to exhibit them on mobile devices.
And from what I gather from reader feedback, there are improvements which could be made to the support offering.
Overall though I speed Getresponse very highly – you receive substantial bang for your dollar with this product.
Listed below are a few pros and cons of utilizing Getresponse overall:
Benefits of Getresponse
Superb marketing automation choices.
The CRM functionality integrates neatly with Getresponse’s email automation operation.
So long as you’re happy to utilize an’Email’ program, Getresponse is cheaper than most of its key competitors (in certain cases, significantly so) whilst supplying just as much, if not more performance as them.
The discounts you receive when paying for a couple of years of service are very generous – you will be hard pressed to find comparable reductions in costs from key opponents.
Its webinar functionality is a USP – something which is not offered by any products that are similar.
Its own reporting and comprehensive split testing attributes are powerful.
Getresponse is transparent regarding deliverability rates, publishing figures on its own site and providing deliverability statistics for person e-newsletters you send.
It provides a very flexible approach to data segmentation – more elastic than many competing products.
It allows you to add subscribers to your mailing list on either a single-opt in and also a double opt-in basis.
It sends responsive emails and permits you to preview smartphone variations of your e-newsletters very easily.
It comes with a helpful landing page founder – but keep in mind that you have to be on a more expensive strategy to get the fully functional version of the.
You can test out all of its features free for 30 days without needing to input credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing mails can be a little bit on the side.
The information capture forms supplied are not responsive and you can’t control when and where they are displayed on your website.
CRM functionality has to be improved substantially before it can be considered a replacement for a standalone CRM product.
There is a limited selection of RSS-to-HTML e-newsletter templates provided.
You can only use’web-safe’ fonts from e-newsletters, which may make the templates look slightly less slick than those provided by competing goods.
The pricing structure is a little confusing, with users having to pay something of a superior to access the landing page creator tool.
The free trial restricts the number of readers you can send messages to to 1000.
The landing page add-on does not let you execute A/B tests, meaning that in order to obtain this functionality you are forced to use a more expensive plan than you may like.
DKIM authentication is only available on the more expensive’Max’ plans.
No phone support is provided. Email Marketing Software Free Online