Description of Getresponse Email Marketing Software Free Mac
Getresponse is primarily an email Advertising app Which Allows you to: Email Marketing Software Free Mac
Import and host a mailing list and also catch data onto it
create newsletters that can be delivered to the subscribers in your mailing list
automate your mails to subscribers via use of’autoresponders’
perspective and analyse statistics linked to your email marketing campaigns — open rate, click through, forward etc..
Lately however, Getresponse’s attribute set has developed quite a bit, to the point at which it is getting more of an’all-purpose’ marketing solution.
In addition to email advertising, it also provides webinar hosting, landing pages, and some CRM (client relationship management) performance.
We are going to discuss all these features in depth below, but first, let’s look in pricing.
Getresponse’s attribute set is possibly among the most comprehensive out there.
Not only does it provide all the crucial stuff you would expect from an email advertising platform – list templates, hosting, autoresponders, analytics and so forth, but as mentioned above, it’s been expanding the attribute set to the point where it is morphing into an all-in-one / CRM-style marketing platform.
The inquiry is whether Getresponse is a jack of all trades and master of not – let’s drill down into the key features to find out.
Up until quite recently Getresponse support was amongst the most comprehensive available for email advertising tools: the firm offered phone service alongside live chat support, email service and various online tutorials / tools.
Sadly, the phone support has been discontinued. Instead you’ll have to use live chat (24/7) or email support. To be honest, most similar e-marketing platform providers only offer you these two stations – if telephone service is a deal-breaker for you then you may want to contemplate Aweber, which still supplies it (you can read our Aweber review here).
Concerning the caliber of Getresponse service, I have not had to use it quite frequently (a good thing) but when I have I’ve discovered it for a bit of a mixed bag (less of a good thing). A number of those live chat service I’ve received has been outstanding, and I have not had to wait too much time to talk to a broker; the email service .
Some of the feedback I have from our readers does indicate that there do need to be improvements made in terms of the quality of support Getresponse offer. As with a number of these types of companies, I expect it boils down to who you get daily. Email Marketing Software Free Mac
Getresponse provides some very comprehensive analytics and reporting choices. You get all the basics of course – open speed, click-through, unsubscribe rates and so forth – but also to that there are some very nifty features that are worth a particular mention, specifically:
‘one-click segmentation’: the option to spot individuals who did not participate with an e-newsletter that you sent and put them in a segment of readers that you can then email again using another variant of the e-newsletter
‘metrics over time’: you can find out exactly when most of your readers take action in your emails, and time your prospective mailouts according to this information
’email ROI’: by incorporating some tracking code to your post-sales page on your site, it is possible to discover how effectively (or not!) Your email campaigns are driving sales, and workout your return on investment in electronic mail advertising.
Per-user info – you could click on one of your readers and see in which they signed up from, where they are located and which emails they’ve opened in the past.
Mailchimp and Aweber offer some similar reporting functionality (especially around sales tracking) but Getresponse’s reporting tool is decidedly one of most fully featured out there (it certainly trounces the stats choices offered by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, however, when it comes to templates, Getresponse arguably drops down a little.
Unfortunately, the templates provided out of the box seem a bit dated; they are not as attractive as those offered by Mailchimp or Campaign Monitor (and that I marginally prefer Aweber’s offering here also ).
On the plus side, the templates are extremely tweakable – you can alter fonts, designs and imagery easily enough using the controls supplied; and naturally there’s nothing to prevent you simply designing your own HTML email template and minding the code for it.
Additionally, there are tons of templates to choose from — around 500 — and they are introduced in easy-to-understand classes, so it’s generally pretty simple to locate a good starting point to get a template and edit it before you are delighted with the plan.
If you are really unhappy with the templates offered by Getresponse, there is also the option of buying a template by a third party supplier such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is that the assortment of RSS-to-email applications options aren’t very extensive (just 11 templates are supplied – well short of the 700+ accessible for regular newsletters!) And a few of them played a bit for me when I tested them in Outlook (2010). I eventually found something that worked for me, but I think there are definitely some improvements that could be created in this area. Email Marketing Software Free Mac
Autoresponders are e-newsletters that are sent to your readers at intervals depending on you — you can put them up so that instantly after someone signs up to a mailing list, they get a welcome message from your business; a week later they could get a discount deal for a number of your products or services; 3 months later they could receive an invitation to accompany you on social networking. And so on.
Getresponse’s autoresponder functionality is a key selling point – it provides among the most comprehensive feature sets available.
You can send time-based or action-based messages; time-based choices comprise cycles like the example above, and action-based messages may be triggered by user actions or information, for example:
contributors to certain lists
changes in contact tastes
completed transactions / goals
changes in consumer information
Lately Getresponse launched a new version of the new autoresponder functionality, called’Marketing Automation.’
This permits you to create automation workflows using a drag and drop builder – you essentially install an’automation flowchart’ that educates Getresponse what to do when a user opens a particular deal, clicks on a specific link .
This kind of functionality goes way beyond what has traditionally been on offer from autoresponders, and lets you make a user journey which can be customised to the nth level.
For a fast overview I’d suggest having a look in Getresponse’s video overview for Marketing Automation.
It is important to note, however, these more innovative marketing automation features are only available to the pricier programs – the’Pro’ plan and up. Email Marketing Software Free Mac
Landing page Builder
Online advertising campaigns that use landing pages will typically create far more leads in the event, rather than simply directing people to a (cluttered!) Website, they tip users to appealing’squeeze pages’ containing clear information and a tidy, well-designed data capture type.
Getresponse provides something quite useful in this respect that most of its rivals do not: a landing page founder (and one that’s mobile-friendly to boot).
Products such as Campaign Monitor and Aweber ask you to make use of a third party (and non invasive ) landing page creating tool such as Unbounce or Instapage; Mailchimp recently introduced some landing page functionality but it is yet to become as sophisticated at Getresponse’s.
However, unless you are on a Getresponse’Pro’,’Max’ or’Enterprise’ program, the Getresponse landing page functionality is rather limited: you can just produce 1 landing page, that can only be displayed 1,000 times a month.
Also, and above all, you can not use the landing page A/B testing functionality on the cheapest Getresponse program (whereby the machine shows a sample of your customers different variations of your landing page, computes conversion speeds, and ultimately rolls out the best performing landing page automatically).
If you are serious about landing pages – and they are certainly a useful attribute – then it’s definitely worth considering among the costlier Getresponse plans.
You may buy the Landing Pages feature as an add-on for an additional $15 per month, however very frustratingly, even though the add-on permits you to display an infinite amount of landing pages to potential subscribers, it does not include A/B testing.
Therefore, if I was interested in the Getresponse landing page performance, I wouldn’t bother with this fairly half-baked add-on: I’d just go for one of the more expensive programs (which I suppose is what Getresponse want you to do!) .
Getresponse was ahead of its rivals for quite a while using its responsive email layout performance, which automatically corrects your e-newsletter’s template so that when an individual is reading it on a mobile device, the design and fonts will be optimized for the device in question.
Most competing products have caught up on this today, and offer responsive email templates, but Getresponse is far better than most similar products when it comes to displaying a reactive record of your e-newsletter – you just hit a’mobile preview’ button to get a quick snapshot of your email resembles on a smartphone (see image right).
Not only that but you can’flip’ the smartphone preview around, so that you may preview what your own email looks like when the screen is employed in either portrait or landscape mode. Email Marketing Software Free Mac
Customer Relationship Management
One of the most frustrating aspects of utilizing many famous CRM tools is that the necessity to export information to CSV and back into your email marketing tool as a way to perform mailouts (or the necessity to export info from the email marketing tool into your CRM to add prospects to it).
When I watched Getresponse recently introducing a brand new CRM feature into their plans I was intrigued – that could potentially eliminate all that info exporting and exporting, and keep everything neatly in 1 area.
Initially I was not that impressed with all the Getresponse CRM tool as you could only use it to carry out rather basic jobs: you can create sales pipelines, add contacts to these and track activity (emails, phone calls etc.) with these contacts manually.
But recently Getresponse have upped their video game a bit on this particular front. The CRM is currently integrated with all of Getresponse’s email marketing operation and you can add users into a CRM pipeline based on their activity (form completions, email opens, purchases etc.) or trigger autoresponders depending on the addition of a new contact to a pipeline phase.
An example of how you could use this functionality would be as follows:
You can add a contact to a particular stage on a sales pipeline depending on the page of your website that they completed a form on;
you could then send a automated email tailored to this pipeline stage a couple of days afterwards;
and based on the actions they took in regards to this email (clicking on a particular link ) you can automatically move them on another stage of the pipeline and invite invite them to a webinar.
It is very clever stuff, and that I can’t think of any similar email advertising product offering this kind of tight integration between autoresponders and CRM pipelines. For this type of performance you normally must appear at committed — and more expensive — CRM products such as Salesforce and Infusionsoft.
But, it’s not all good news about the CRM front — there are some big things missing out of Getresponse’s CRM feature collection.
The most glaring omission is email activity tracking. Other CRM packages permit you to bcc a dropbox email address whenever you send an email to a lead or customer; doing so keeps a list of this communication from the contact’s history. There’s now no way of doing this together with all the Getresponse CRM, nor is there an easy way to send one-to-one mails to leads or clients.
And oddly, if you click a contact in a bargain pipeline, you can not see their contact activity — i.e., the actions they’ve taken (open, clicks etc.) in regards to previous communications that you’ve sent to your prospects aren’t displayed. To see this, you need to go out of the CRM section of Getresponse, hunt for your own contact in the contacts section and then click on their details. But guess what? Doing so doesn’t exhibit their history.
Task management is non-existent too: Unlike committed CRM tools, there is no way to assign tasks to other team members.
Finally, adding contacts to your pipeline stage is tough. You have to add contacts to a list , then visit the CRM pipeline, add a deal and hunt your lists to receive the contact you just added. From a usability point of view this is extremely clunky and time consuming. You should just have the ability to put in a deal right to a pipeline and enter the contact details of your guide or client at the point.
So as things stand, the Getresponse CRM is a bit half-baked. But that said, it is a new feature and the things it could do on the automation aspect is impressive. I am optimistic that this feature becomes developed over time because done right, it is possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to sponsor webinars on the stage.
Given that webinars are generally used as a lead-generation tactic, the idea of having your email database along with your webinar tool under the same roof is very attractive.
The pricing is also very aggressive too compared to established webinar solutions. By way of example, one of the leading webinar providers, Gotowebinar, fees $199 per month to sponsor webinars with as much as 500 attendees; you can actually do the same (plus a whole lot more) with Getresponse for $165 (as long as your listing size is under 25,000).
With regard to attendee limitations, the Getresponse’Pro’ program permits you to sponsor a webinar with up to 100 participants; the’Max’ plan’s cap is 500.
You might also purchase webinars functionality as a add on to a cheaper plan: $40 per month buys you a 100 attendees limitation, $99 a month buys you a 500 attendees limit. It’s not clear what your options are if you need to host bigger scale webinars than that however.
A couple of Getresponse webinar features worth flagging up as being particularly useful are:
The very fact that your attendees don’t need to install any software to attend the webinars
one-click list of your webinars
free online storage for playback files
Ultimately webinar functionality is potentially a very useful feature to have sitting on your e-marketing arsenal and its inclusion as a feature provides Getresponse a very significant edge over its key competitors, particularly once you consider that you can link it in using a built in CRM tool (more on that in a moment). Email Marketing Software Free Mac
The email deliverability rate – the proportion of e-newsletters delivered that successfully hit inboxes – is obviously a very important thing to check at when selecting an email marketing instrument.
Not all email advertising suppliers are that forthright about their deliverability rates; but Getresponse seems reasonably open about that, with this to say about it on their site:
At GetResponse we are frequently asked about the quality of the deliverability speed. Since deliverability is dependent upon a number of things, including the content of your messages, the deliverability rate may vary for every mailing. For our clients collectively, nevertheless, we’re pleased to say our general deliverability rate now stands at 99%.
Obviously you’re going to have to choose the company’s word for this, but assuming it is true, it’s a good rate and inspires confidence that the huge majority of emails you send using Getresponse will reach their intended recipients.
What’s more, Getresponse really gives you the deliverability rate of every message on your email analytics – this is something that I have not struck on competing goods’ metrics. A thumbs up for it.
I really do need to pull Getresponse on something concerning deliverability however: to ensure a high deliverability speed, it is a good idea to use a platform named DKIM email authentication. You can use DKIM using Getresponse – but only on the costlier Getresponse’Max’ programs.
Although I have not encountered any deliverability problems using the cheaper plans, competing products do not make you invest in a more expensive strategy to avail of this feature — it would be useful to see Getresponse becoming more generous here.
There are two approaches you can employ to add subscribers to a mailing list: having a’only opt-in’ or a’double opt-in’ process.
If you use use one opt-in procedure, the person signing up to your own mailing list is added to your mailing list the minute they hit the submit button on your sign up form.
With a double opt-in process, the individual registering to your record is sent via an email containing a confirmation link that s/he have to click before being subscribed.
The most important benefit of a single opt-in process is that it makes it very easy for users to subscribe to your mailing list; additionally, it generally increases conversion speed and so the amount of readers on your record. A dual opt-in process is better for verifying that the people subscribing to your record are using actual email addresses and leads to cleaner information and more accurate stats (because receptive rates etc. are calculated according to a list comprising only email addresses).
The fantastic news here is that Getresponse allows you to take advantage of either opt-in approach – this isn’t the case with all competing products. Thus a thumbs up for Getresponse to be flexible about this.
You’re probably thinking that all this sounds pretty fine — but to be honest, I think there’s a lot of room for improvement with respect to Getresponse kind templates.
For a start, they are not responsive (i.e., they won’t resize themselves automatically to match the device they’re being viewed on).
Furthermore, no controls are provided by Getresponse to change forms off or on on particular devices or pages of your website. At the light of Google’s brand new strategy to pop-ups (where websites can take a hit in search results if they display’intrusive interstitials’ on mobile devices) this really is a small concern.
To get around this, I normally avoid using Getresponse form templates, and make do using HTML embeded forms which I style myself, and also for popups I link my Getresponse into some growth-hacking tool called Sumo (this allows me to switch pop-ups off for mobile users, as well as display forms exactly as I’d love to and on the webpages I need ). Email Marketing Software Free Mac
On the whole, Getresponse is really simple to use. It’s certainly easy enough to do all the basics: import contacts, create campaigns, set up autoresponders and check numbers and the interface is pretty intuitive and clean.
With regards to how it stacks up against its rivals in this respect, I would assert that Campaign Monitor is a little bit more user friendly, and Mailchimp includes a slicker user interface (although one which makes locating certain performance a bit tricky at times).
One area I feel that could be significantly better in the user-friendliness standpoint is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide a very flexible way to create blocks of articles and move them around an e-newsletter, in practice it is fairly clunky to use and may cause accidental deletion of content, or positioning of it in the wrong part of the e-newsletter.
If you can get your head around it, and practice using it a bit, it will result in a useful instrument – it’s only that the execution of it might be rather better.
Also, as explained above, the CRM tool could be better from a usability point of view adding contacts to deals can be difficult.
The 30-day free trial which Getresponse provides is fully functional and the free trial is not contingent upon supplying credit card information.
This helps you avoid that annoying”oops I forgot I signed up for that trial and today I am getting charged for a commodity I don’t use” scenario.
The only down side to the free trial is the fact that it limits the amount of subscribers it is possible to send to to 1000. It would be good if this could be raised a little, as it might help potential users try the tool out in more’real world’ scenarios.
There are 3 main types of Getresponse pricing strategy -‘Email’,’Pro’ and’Max’ — and inside each of these, several additional types of strategy to choose from (all based on record size).
Up to 1,000 contributors: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there is an”Enterprise” plan for users that our lists exceed 100,000 email addresses: this begins at $1199, using accurate pricing depending on requirements (if you are interested in the”Enterprise” plan, you’ll need to contact Getresponse to schedule a demo, outline your needs and share pricing).
Significant discounts are available if you pay upfront for 12 or 24 weeks of service (18% and 30% respectively) — those are much more generous than most competing platforms. Email Marketing Software Free Mac
Distinctions of Every Plan
Each of the Getresponse plans cover the significant fundamentals — key characteristics include:
The capacity to export, develop and host an email database
a wide Assortment of templates
responsive email layouts
RSS / site to-email functionality
comprehensive segmentation options
social sharing tools
There are a number of differences between the’Email’,’Pro’ and’Max’ plans but for me the main ones are:
CRM – Getresponse provides a client relationship manager tool on its own’Pro’ programs up
Landing pages – you can simply avail of landing pages which enable split testing and boundless views if you’re on a’Pro’ plan or higher
Webinars – this performance isn’t available at all on the’Email’ strategy and the amount of webinar attendees is capped for the’Guru’ and’Max’ programs at 100, 500 respectively (it’s unclear what the limit is on the’Enterprise’ program ).
Users – you can have just one user account on the’Email’ program; by contrast you get 3 on’Guru’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you are happy to use one of those entry-level’Email’ programs, the pay-per-month Getresponse plans are on the whole cheaper than those supplied by many of its key competitors, especially in case you’ve got a fairly high number of email addresses on your database.
For instance, in case you’ve got a mailing list containing between 9,000 and 10,000 records that you want to send an unlimited number of mails each month to, you’ll find that hosting it using Getresponse prices $65 monthly.
$4 a month more affordable than with Aweber
$10 cheaper a month than Mailchimp
$84 a month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure is dependent not only the number of email addresses in your own database however on the number of emails you send a month also. If you are delighted to set a limit on the amount of mails sent via Campaign Monitor (in the case above, to 50k mails ), you can expect to pay a monthly charge of $89, still considerably higher than Getresponse’s.
The sole well-known service that I could think of that comes in significantly cheaper is Mad Mimi, which charges $42 per month to sponsor up to 10,000 email addresses (note however that the functionality provided by Mad Mimi is nowhere near as broad as Getresponse’s or really another products mentioned above).
Additionally, it is worth pointing out that Mailchimp offers thinner pricing rings, meaning that based on the size of your listing, it may sometimes be a slightly cheaper option than Getresponse.
At the database end of things, Getresponse’s pricing is pretty competitive too – you can sponsor a database comprising 1,000 email addresses for $15 per month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee for a 1,000 record database will be the same as Getresponse’s; and Mad Mimi supplies a slightly more affordable, if less functional offering for $12 a month.
Two final things to be Conscious of about the pricing :
Some competing suppliers — especially Mailchimp – offer completely free account for users with a small number of records (but these do not offer the full assortment of features that you get on a paid program ).
As stated earlier, if you are ready to pay upfront for 1 or two years, you can avail of substantial discounts that the other competitors do not yet provide.
So the bottom line is that Getresponse is pretty competitive in the pricing department. However, what about features? Email Marketing Software Free Mac
Getresponse represents among the more cost-effective tactics to host and speak using an email .
It’s also one of the most intriguing products of its type – because it provides email marketing, landing pages, CRM and webinars all under one roof. It’s difficult to think of any rival product that offers this’all around’ proposition, and it’s what continues to convince us to use it for Style Factory’s email advertising.
Some developments to Getresponse do need to be made nonetheless, particularly where the email programmer is concerned – its own drag and drop interface is much more fiddly and not as responsive than it should be. A good deal of improvements can be made into the data capture forms also, especially for users wishing to exhibit them on mobile devices.
And from what I gather from reader feedback, there are improvements that could be made to the service offering.
All in all though I speed Getresponse very highly – you receive substantial bang for your dollar with this product.
Here are a Couple of pros and cons of using Getresponse overall:
Benefits of Getresponse
Superb marketing automation options.
The CRM functionality integrates neatly with Getresponse’s email automation functionality.
So long as you’re happy to use an’Email’ program, Getresponse is cheaper than many of its key competitors (in some cases, substantially so) whilst offering just as much, or even more performance as them.
The reductions you receive when paying upfront for a couple of years of service are very generous – you’ll be hard pushed to find similar reductions in costs from key opponents.
Its webinar functionality is a USP – something which is not provided by any similar products.
Its reporting and comprehensive split testing features are powerful.
Getresponse is transparent regarding deliverability rates, publishing characters on its website and providing deliverability statistics for individual e-newsletters you send.
It offers a very flexible approach to data segmentation – more flexible than many competing products.
It allows you to add subscribers to your mailing list on either a single-opt in and a double opt-in basis.
It transmits responsive emails and allows you to preview smartphone variations of your e-newsletters very easily.
It comes with a helpful landing page founder – but keep in mind that you have to be on a more expensive plan to get the fully operational version of this.
You are able to try all its features free for 30 days without the need to enter credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing mails may be a little bit on the fiddly side.
The information capture forms provided are not responsive and you can’t control when and where they are displayed on your site.
CRM performance needs to be improved considerably before it could be considered a substitute for a standalone CRM product.
There is a limited range of RSS-to-HTML e-newsletter templates supplied.
You can only use’web-safe’ fonts from e-newsletters, which may make the templates look marginally less slick than those supplied by competing goods.
The pricing structure is a little perplexing, with users having to pay something of a premium to get the landing page creator tool.
The free trial restricts the number of subscribers you can send messages to to 1000.
The landing page add-on does not allow you to perform A/B evaluations, meaning that in order to gain this functionality you are forced to use a more expensive program than you might like.
DKIM authentication is only available on the more expensive’Max’ plans.
No telephone service is provided. Email Marketing Software Free Mac