Description of Getresponse Email Marketing Software Free Download Full Version
Getresponse is primarily an email marketing app Which Allows you to: Email Marketing Software Free Download Full Version
Import and host a mailing list and also capture data onto it
create newsletters that could be delivered to the subscribers in your mailing list
automate your emails to subscribers via utilization of’autoresponders’
perspective and analyse statistics linked to your email advertising campaigns — open rate, click through, forwards etc..
Lately however, Getresponse’s attribute set has evolved quite a bit, to the point at which it is getting more of an’all-purpose’ marketing solution.
Besides email advertising, it also supplies training hosting, landing pages, and a few CRM (customer relationship management) performance.
We are going to discuss all these features in depth below, but first, let us look in pricing.
Getresponse’s feature set is possibly one of the most comprehensive out there.
Not only does this provide all of the key stuff you’d expect from an email marketing platform – list hosting, templates, autoresponders, analytics and so forth, but as mentioned previously, it has recently been expanding the feature set to the point where it is morphing into an all-in-one / CRM-style advertising and marketing platform.
The inquiry is if Getresponse is a jack of all trades and master of not – let’s drill down to the key qualities to find out.
Up until very recently Getresponse support was amongst the most comprehensive available for email advertising tools: the company offered phone support alongside live chat support, email support and assorted online tutorials / resources.
Regrettably, the telephone support has now been discontinued. Instead you’ll have to use live chat (24/7) or email service. To be fair, many similar e-marketing platform suppliers only offer these two channels – if telephone service is a deal-breaker for you then you may want to contemplate Aweber, which still provides it (you can read our Aweber review here).
Concerning the caliber of Getresponse support, I have not had to use it quite frequently (a good thing) but when I have I have discovered it for a bit of a mixed bag (less of a good thing). A number of the live chat support I have received has been excellent, and I have not had to wait too long to chat with an agent; the email service less so.
Some of the feedback I’ve got from our readers will indicate that there do have to be improvements made concerning the caliber of support Getresponse offer. Much like a lot of these kinds of companies, I expect it boils down to that you get daily. Email Marketing Software Free Download Full Version
Getresponse provides some very comprehensive reporting and analytics options. You get all the Fundamentals of course – open rate, click-through, unsubscribe Prices and so on – but in addition to that there are some very nifty features that are worth a Specific mention, namely:
‘one-click segmentation’: the choice to identify people who didn’t engage with an e-newsletter you sent and set them in a segment of readers which you can then email again using a different version of the e-newsletter
‘metrics over time’: you can discover just when a lot of your readers take action in your mails, and period your future mailouts according to this information
’email ROI’: by adding some monitoring code to your post-sales page on your website, it is possible to find out how efficiently (or not!) Your email campaigns are driving sales, and workout your return on investment in electronic mail marketing.
Per-user info – you can click on one of your readers and see in which they signed up from, where they’re found and which emails they’ve opened previously.
Mailchimp and Aweber offer some comparable reporting functionality (particularly around sales tracking) but Getresponse’s reporting application is decidedly one of most fully featured on the market (it certainly trounces the stats choices offered by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, however, when it comes to templates, Getresponse arguably falls down a little.
Regrettably, the templates supplied from the box seem a bit dated; they are not as attractive as the ones provided by Mailchimp or Campaign Monitor (and that I marginally prefer Aweber’s offering here too).
On the plus side, the templates are extremely tweakable – you can change fonts, layouts and imagery easily enough using the controls provided; and of course there is nothing to prevent you designing your HTML email template and importing the code for this.
Additionally, there are a lot of templates to choose from — over 500 — and they are presented in easy-to-understand categories, therefore it is generally pretty straightforward to locate a good starting point to get a template and then edit it until you are happy with the design.
If you’re really unhappy with the templates provided by Getresponse, there’s also the choice of purchasing a template from a third party supplier such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is that the assortment of RSS-to-email software options are not very extensive (only 11 templates are supplied – well short of their 700+ available for routine newsletters!) And some of them played a bit for me when I tested them in Outlook (2010). I eventually found something that worked for me personally, but I think that there are definitely a few improvements which could be created in this region. Email Marketing Software Free Download Full Version
Autoresponders are e-newsletters which are delivered to your subscribers at intervals determined by you — you can put them up so that instantly after somebody signals up to your mailing list, they receive a welcome message from the business; a week after they could receive a discount deal for some of your products or services; 3 weeks after they could receive an encouragement to follow you on social networking. And so Forth.
Getresponse’s autoresponder functionality is an integral selling point – it offers one of the most comprehensive feature sets available.
You can send either time-based or action-based messages; time-based options comprise cycles like the illustration above, and also action-based messages can be triggered by user actions or information, for example:
subscriptions to certain lists
changes connected preferences
completed trades / goals
changes in consumer data
Lately Getresponse launched a new version of their new autoresponder functionality, known as’Marketing Automation.’
This allows you to make automation workflows using a drag and drop builder – you essentially set up an’automation flowchart’ that educates Getresponse what to do if a user opens a particular deal, clicks on a certain link .
This type of performance goes far beyond what’s traditionally been on offer from autoresponders, and lets you create a user journey that can be customised to the nth level.
For a quick overview I’d suggest having a look at Getresponse’s video overview for Marketing Automation.
It’s important to notice, however, these more innovative marketing automation features are only available on the more expensive programs – the’Pro’ program and up. Email Marketing Software Free Download Full Version
Landing page Builder
Online advertising campaigns that use landing pages will typically create far more leads if, instead of simply directing individuals to a (cluttered!) Website, they point users to appealing’squeeze pages’ containing clear information and a clean, well-designed data capture type.
Getresponse provides something very useful in this respect that the majority of its competitors do not: a landing page founder (and one that is mobile-friendly to boot).
Products like Campaign Monitor and Aweber require you to make use of a third party (and paid-for) landing page creating tool like Unbounce or Instapage; Mailchimp lately introduced a landing page functionality but it is yet to become as sophisticated at Getresponse’s.
However, unless you’re on a Getresponse’Guru’,’Max’ or’Enterprise’ program, the Getresponse landing page functionality is fairly limited: you can just produce one landing page, that can only be displayed 1,000 times per month.
Additionally, and very importantly, you can not use the landing page A/B testing performance on the least expensive Getresponse program (where the system shows a sample of your users different variations of your landing page, calculates conversion speeds, and ultimately rolls out the best performing landing page mechanically ).
If you’re serious about landing pages – and they’re unquestionably a useful attribute – then it’s definitely worth looking at among the more expensive Getresponse plans.
You can purchase the Landing Pages feature as an add-on to get an extra $15 a month, however quite frustratingly, even though the add-on allows you to show an infinite amount of landing pages to prospective subscribers, it doesn’t include A/B testing.
Accordingly, if I was considering the Getresponse landing page functionality, I wouldn’t bother with this fairly half-baked add-on: I would just go for a few of the pricier programs (which I suppose is exactly what Getresponse would like you to do!) .
Getresponse was before its rivals for quite a while with its responsive email design functionality, which automatically corrects your e-newsletter’s template so that when an individual is reading it on a mobile device, the layout and fonts will be optimized for the device in question.
Most competing products have caught up on this now, and extend responsive email templates, but Getresponse is better than most similar products when it comes to displaying a responsive preview of your e-newsletter – you simply hit on a’mobile preview’ button to get a quick snapshot of your email looks like on a smartphone (see image right).
Not only that but you can’flip’ the smartphone trailer around, so that you may preview what your email looks like when the display is employed in either portrait or landscape mode. Email Marketing Software Free Download Full Version
Customer Relationship Management
Among the most frustrating facets of using many famous CRM tools is the necessity to export data to CSV and straight back into your email marketing instrument in order to do mailouts (or the need to export data from the email marketing tool into your CRM to include prospects to it).
So when I saw Getresponse recently introducing a brand new CRM feature into their plans I had been intrigued – this could possibly eliminate all that data exporting and importing, and keep everything neatly in one place.
Initially I wasn’t that impressed with the Getresponse CRM tool since you can only use it to perform quite basic tasks: you can create sales pipelines, add contacts to these and monitor activity (mails, telephone calls etc.) with these contacts manually.
But recently Getresponse have upped their game somewhat on this front. The CRM is currently integrated with all Getresponse’s email marketing operation and you can add users to a CRM pipeline based on their action (form completions, email opens, purchases etc.) or trigger autoresponders based on the addition of a new contact into a pipeline stage.
An example of how you could use this functionality would be as follows:
It is possible to add a contact to a specific stage on a revenue pipeline depending on the page of your site they completed a form ;
you could then send a automated email tailored to this pipeline stage a couple of days afterwards;
and dependent on the action they took in regards to that email (clicking on a particular link ) you can automatically move them on another stage of the pipeline and automatically invite them into a webinar.
It is very clever stuff, and I can not think of any similar email advertising product offering such a tight integration between autoresponders and CRM pipelines. For this type of functionality you normally need to look at committed — and more costly — CRM products such as Salesforce and Infusionsoft.
However, it is not all fantastic news on the CRM front — there are a few big things missing from Getresponse’s CRM attribute set.
The most glaring omission is email activity tracking. Additional CRM packages allow you to bcc a dropbox email address any time you send an email to a lead or client; doing this keeps a record of this communication in the contact’s history. There’s now no way of doing so together with all the Getresponse CRM, nor is there an easy way to send one-to-one mails to leads or clients.
And oddly, when you click a contact in a deal pipeline, you can not see their contact action — i.e., the actions they have taken (open, clicks etc.) in regards to previous communications which you’ve sent to your prospects aren’t displayed. To observe this, you have to go from the CRM part of Getresponse, search for your contact in the contacts section and then click on their details. But guess what? Doing this doesn’t exhibit their deal history.
Task management is non-existent also: unlike committed CRM tools, there is no way to assign tasks to other group members.
Eventually, adding contacts into your pipeline stage is tough. You need to add contacts to a list , then visit the CRM pipeline, add a bargain and search your lists to receive the contact you just added. From a usability point of view this is extremely clunky and time consuming. You should just have the ability to add a bargain right to a pipeline and then input the contact information of your lead or customer at the point.
So as things stand, the Getresponse CRM is a bit half-baked. But that said, it’s a new attribute and the stuff it can perform on the automation aspect is remarkable. I am optimistic that this feature gets developed over time because done right, it’s potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to host webinars on the stage.
Given that webinars are usually utilized as a lead-generation tactic, the notion of having your email database and your webinar tool under the same roof is very appealing.
The pricing is also very competitive also by comparison to established webinar solutions. By way of instance, one of the primary webinar services, Gotowebinar, charges $199 a month to sponsor webinars with as much as 500 attendees; you can actually do exactly the same (and a whole lot more) with Getresponse for $165 (so long as your listing size is under 25,000).
With respect to attendee limits, the Getresponse’Guru’ plan allows you to sponsor a webinar with around 100 participants; the’Max’ program’s limit is 500.
You can even purchase webinars functionality as an add-on to a more affordable plan: $40 a month buys you a 100 attendees limit, $99 per month buys you a 500 attendees limit. It’s not clear what your choices are if you need to host bigger scale distributions compared to that however.
A couple of Getresponse webinar features worth flagging up as being particularly useful are:
The very fact Your attendees do not have to install any software to attend the webinars
one-click record of your webinars
free online storage for playback files
Ultimately webinar performance is potentially a very helpful feature to have sitting in your e-marketing arsenal and its addition as a characteristic gives Getresponse a very significant edge over its key competitors, particularly once you consider that you can connect it in using a built in CRM tool (more on this in a minute ). Email Marketing Software Free Download Full Version
The email deliverability rate – the proportion of e-newsletters sent that successfully reach inboxes – is always a very important thing to check at when selecting an email marketing tool.
Not all email marketing suppliers are that forthright about their deliverability prices; however, Getresponse seems reasonably open about this, with this to say about it on their own site:
At GetResponse we are often asked about the quality of our deliverability rate. Because deliverability is dependent upon many factors, including the content of your messages, the deliverability rate may vary for every mailing. For our customers jointly, however, we are proud to say our general deliverability rate currently stands at 99%.
Obviously you are going to need to choose the company’s term for this, but supposing it is accurate, it is a fantastic speed and inspires confidence that the vast majority of emails you send using Getresponse will achieve their receivers.
What’s more, Getresponse actually provides you the deliverability rate of every message on your email analytics – this is something I have not encountered on rival goods’ metrics. A thumbs up for it.
I do have to pull Getresponse up on something concerning deliverability nevertheless: to ensure a high deliverability speed, it’s advisable to use a platform named DKIM email authentication. You can use DKIM using Getresponse – but just on the costlier Getresponse’Max’ plans.
Though I have not struck any deliverability problems utilizing the cheaper plans, competing goods don’t make you invest in a more expensive strategy to avail of the feature — it’d be good to see Getresponse being more generous here.
There are two approaches you can use to add subscribers to a mailing list: having a’only opt-in’ or a’double click’ process.
If you utilize a single opt-in procedure, the individual signing up to your mailing list is added to a mailing list the moment they hit the submit button on your sign up form.
Using a double opt-in procedure, the individual registering to your list is sent an email containing a confirmation link that s/he have to click before being subscribed.
The most important benefit of one sampling procedure is that it makes it really simple for users to sign up for your mailing list; additionally, it generally increases conversion speed and so the number of readers on your list. A double opt-in process is better for verifying that the folks subscribing to your record are using real email addresses and leads to cleaner information and more accurate stats (because open rates etc. ) are calculated based on a list containing only real email addresses).
The good news is that Getresponse permits you to take advantage of either opt-in approach – this isn’t true with all competing products. Thus a thumbs up for Getresponse to be flexible on this.
You’re probably thinking that all this sounds pretty good — but to be honest, I think there’s a great deal of room for improvement with respect to Getresponse kind templates.
To begin with, they are not responsive (i.e., they won’t resize themselves automatically to suit the device they’re being viewed on).
Additionally, no controls are provided by Getresponse to switch forms on or off on particular devices or individual pages of your site. In the light of Google’s new strategy to pop-ups (where sites can have a hit in search results if they exhibit’intrusive interstitials’ on mobile devices) this is a small concern.
To get around this, I generally avoid using Getresponse form templates, and make do using HTML embeded forms which I style myself, and for popups I connect my Getresponse into some growth-hacking tool named Sumo (this enables me to switch pop-ups off for mobile users, in addition to display forms exactly as I’d love to and onto the webpages I need ). Email Marketing Software Free Download Full Version
On the whole, Getresponse is pretty straightforward to use. It’s certainly easy enough to perform all of the basics: import contacts, create campaigns, setup autoresponders and check statistics and the interface is really intuitive and clean.
With regards to how it stacks up against its competitors in this regard, I’d argue that Campaign Monitor is a tiny bit more user friendly, and Mailchimp includes a slicker user interface (although one which makes locating certain performance just a bit tricky at times).
1 area I think that might be significantly better from a user-friendliness point of view is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide an extremely flexible approach to create blocks of articles and move them around an e-newsletter, in practice it’s fairly user friendly to use and can cause accidental deletion of material, or positioning of it in the wrong part of the e-newsletter.
If you can get your head around it, and practice using it a bit, it will result in a useful instrument – it’s only that the implementation of it could be rather better.
Additionally, as explained above, the CRM tool could be better from a usability point of view adding contacts to deals could be difficult.
The 30-day complimentary trial which Getresponse supplies is completely functional and the free trial is not contingent upon supplying credit card information.
This makes it possible to avoid that annoying”oops I forgot I signed up for that trial and now I’m getting charged for a product I do not use” scenario.
The only down side to the free trial is that it restricts the amount of subscribers you can send to to 1000. It would be useful if that could be increased a little, as it would help prospective users try out the tool in more’real-world’ scenarios.
There are three chief sorts of Getresponse pricing strategy -‘Email’,’Guru’ and’Max’ — and inside each of them, several additional kinds of plan to pick from (all based on record size).
As much as 1,000 subscribers: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there’s an”Enterprise” plan for users whose lists transcend 100,000 email addresses: this starts at $1199, using accurate pricing based on requirements (if you’re interested in the”Enterprise” plan, you’ll need to contact Getresponse to schedule a presentation, outline your needs and share pricing).
Significant discounts are available if you pay upfront for 12 or 24 months of support (18% and 30% respectively) — those are considerably more generous than many competing platforms. Email Marketing Software Free Download Full Version
Distinctions of Each Plan
Each of the Getresponse plans cover the important basics — key features include:
The capacity to import, grow and host an email database
a wide range of templates
responsive email layouts
RSS / blog to-email performance
comprehensive segmentation alternatives
social sharing tools
There are a number of differences between the’Email’,’Pro’ and’Max’ programs but for me the main ones are:
CRM – Getresponse provides a customer relationship manager tool on its own’Guru’ plans up
Landing pages – you can simply avail of landing pages which enable split testing and boundless views if you are on a’Guru’ plan or greater
Webinars – this performance isn’t available at all around the’Email’ strategy and the amount of webinar attendees is restricted for the’Guru’ and’Max’ programs at 100, 500 respectively (it’s uncertain what the limitation is about the’Enterprise’ program ).
Users – you can have just one user account on the’Email’ plan; by contrast you get 3 on’Guru’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you’re pleased to use one of the entry-level’Email’ plans, the pay-per-month Getresponse plans are on the whole cheaper than those provided by many of its key competitors, particularly if you’ve got a reasonably high number of email addresses onto your own database.
For example, if you have a mailing list comprising between 9,000 and 10,000 documents which you wish to send an infinite number of mails each month to, then you might discover that hosting it using Getresponse costs $65 monthly.
$4 per month cheaper compared to Aweber
$10 cheaper a month than Mailchimp
$84 a month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure is dependent not just the amount of email addresses on your own database but on the number of emails you send per month too. If you’re happy to limit the amount of mails sent via Campaign Monitor (in the example above, to 50k emails), you can expect to pay a monthly charge of $89, still substantially greater than Getresponse’s.
The sole well-known service that I could think of that comes in significantly more affordable is Mad Mimi, which costs $42 per month to host up to 10,000 email addresses (note however that the functionality offered by Mad Mimi is nowhere near as extensive as Getresponse’s or really the other products mentioned above).
Additionally, it is worth pointing out that Mailchimp offers narrower pricing bands, meaning that depending on how big your listing, it may occasionally be a slightly cheaper option than Getresponse.
At the smaller database end of things, Getresponse’s pricing is really competitive too – you can sponsor a database containing 1,000 email addresses for $15 per month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee for a 1,000 recording database will be exactly the like Getresponse’s; and Mad Mimi provides a slightly cheaper, if less operational offering for $12 per month.
Two final things to be Conscious of on the pricing front:
Some competing suppliers — notably Mailchimp – offer free account for users with a small number of records (but these don’t offer the entire assortment of features that you get on a paid program ).
As mentioned before, if you’re prepared to pay upfront for 1 or 2 decades, you can avail of significant discounts the other competitors don’t yet provide.
So the most important thing is that Getresponse is fairly competitive in the pricing department. However, what about features? Email Marketing Software Free Download Full Version
Getresponse represents among the more cost-effective ways to host and communicate using an email .
It’s also among the most interesting products of its type – because it provides email marketing, landing pages, CRM and webinars all under one roof. It is hard to think of any competing product that offers this’all around’ proposition, and it’s what proceeds to persuade us to use it to Style Factory’s email marketing.
Some improvements to Getresponse do have to be made nonetheless, particularly where the email programmer is concerned – its drag and drop interface is much more fiddly and not as responsive than it ought to be. A good deal of improvements can be made into the data capture types too, especially for users wishing to display them on mobile devices.
And from what I gather from reader feedback, there are developments which could be made into the service offering.
All in all though I rate Getresponse very highly – you receive substantial bang for your buck with this product.
Listed below are a few pros and cons of utilizing Getresponse overall:
Benefits of Getresponse
Excellent marketing automation choices.
The CRM performance integrates neatly with Getresponse’s email automation operation.
Provided that you are happy to utilize an’Email’ plan, Getresponse is cheaper than most of its key competitors (in some cases, significantly so) whilst supplying as much, if not more performance as them.
The reductions you get when paying upfront for a couple of decades of service are very generous – you’ll be hard pushed to find similar reductions in prices from key opponents.
Its webinar functionality is a USP – something which isn’t offered by any products that are similar.
Its reporting and comprehensive split testing features are strong.
Getresponse is transparent regarding deliverability rates, publishing figures on its own site and providing deliverability data for person e-newsletters that you send.
It offers a very flexible approach to information segmentation – more flexible than many competing goods.
It allows you to add subscribers to a mailing list on both a single-opt in and a double opt-in basis.
It transmits emails that are reactive and permits you to preview smartphone versions of your e-newsletters really readily.
It includes a helpful landing page founder – but bear in mind that you have to be on a more expensive strategy to get the fully functional version of this.
You can try all its features free for 30 days without the need to enter credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing emails can be a little bit on the side.
The information capture forms provided aren’t responsive and you can not control when and where they are displayed on your site.
CRM functionality needs to be improved considerably before it could be thought of as a replacement for a standalone CRM merchandise.
There’s a limited range of RSS-to-HTML e-newsletter templates supplied.
You can only use’web-safe’ fonts from e-newsletters, which may make the templates seem slightly less slick than those provided by competing products.
The pricing arrangement is a little confusing, with customers having to pay something of a superior to access the landing page creator tool.
The free trial restricts the number of readers you can send messages into 1000.
The landing page addition does not allow you to execute A/B tests, meaning that so as to obtain this functionality you are forced to use a more expensive plan than you may like.
DKIM authentication is only on the more expensive’Max’ plans.
No phone service is provided. Email Marketing Software Free Download Full Version