Description of Getresponse Email Marketing Software Free Download For Windows 7
Getresponse is primarily an email Advertising app that allows you to: Email Marketing Software Free Download For Windows 7
Import and host a mailing list and also catch data on it
create newsletters which could be sent to the subscribers in your mailing list
automate your mails to subscribers via utilization of’autoresponders’
perspective and analyse statistics linked to your email advertising campaigns — open rate, click through, forwards etc..
Recently however, Getresponse’s feature set has developed quite a bit, to the point at which it’s becoming more of an’all-purpose’ marketing solution.
Besides email advertising, it now also provides webinar hosting, landing pages, and some CRM (client relationship management) performance.
We’ll discuss all these features in depth below, but first, let’s look at pricing.
Getresponse’s attribute set is possibly among the most comprehensive out there.
Not only does this provide all of the key stuff you’d expect from an email marketing platform – record hosting, templates, autoresponders, analytics and so on, but as mentioned previously, it’s been expanding the attribute set to the point where it’s morphing into an all-in-one / CRM-style advertising and marketing platform.
The inquiry is whether Getresponse is a jack of all trades and master of none – let us drill down to the crucial features to find out.
Up until quite recently Getresponse support was one of the most comprehensive available for email marketing tools: the company offered phone service alongside live chat support, email support and assorted online tutorials / tools.
Regrettably, the phone service has now been discontinued. Instead you are going to need to use live chat (24/7) or email service. To be fair, most similar e-marketing platform suppliers only offer you these two stations – if telephone service is a deal-breaker for you then you may want to contemplate Aweber, which still supplies it (you can read our Aweber review here).
Concerning the quality of Getresponse service, I’ve not had to use it very frequently (a fantastic thing) but when I’ve I’ve found it for a bit of a mixed bag (less of a good thing). Some of the live chat service I have received has been outstanding, and I have not had to wait too much time to chat with an agent; the email support .
Some of the feedback I have from our readers does suggest that there do need to be improvements made in terms of the caliber of support Getresponse offer. Much like a number of these kinds of companies, I expect it often boils down to that you get on the day. Email Marketing Software Free Download For Windows 7
Getresponse provides some very comprehensive analytics and reporting choices. You get all the basics of track – open speed, click-through, unsubscribe Prices and so forth – but also to that there are some very nifty features that are worth a Specific mention, specifically:
‘one-click segmentation’: the choice to spot individuals who did not participate with an e-newsletter you sent and put them in a segment of readers that you may then email again with another version of the e-newsletter
‘metrics over time’: you can find out exactly when most of your subscribers do it on your mails, and time your future mailouts according to this info
’email ROI’: by adding some tracking code into your post-sales page on your website, you can find out how efficiently (or not!) Your email campaigns are driving earnings, and work out your return on investment in electronic mail marketing.
Per-user info – you can click on one of your subscribers and see where they signed from, where they are found and which emails they’ve opened in the past.
Mailchimp and Aweber provide some similar reporting performance (especially around sales tracking) but Getresponse’s reporting tool is definitely one of most featured on the market (it certainly trounces the stats choices offered by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, however, in regards to templates, Getresponse arguably drops down a bit.
Regrettably, the templates provided out of the box look a bit dated; they aren’t as attractive as the ones provided by Mailchimp or even Campaign Monitor (and I marginally prefer Aweber’s offering here too).
On the other hand, the templates are very tweakable – you can change fonts, layouts and imagery easily enough with all the controls provided; and of course there is nothing to stop you designing your HTML email template and importing the code for this.
Additionally, there are tons of templates to choose from — around 500 — and they are introduced in easy-to-understand categories, therefore it is generally pretty straightforward to locate a good beginning point to get a template and then edit it before you’re happy with the plan.
If you are really not pleased with the templates offered by Getresponse, there is also the option of buying a template by a third party provider such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is that the assortment of RSS-to-email applications options are not so extensive (just 11 templates are supplied – well short of their 700+ available for routine newsletters!) And some of them played up a bit for me when I tested them (2010). I eventually found something that worked for me personally, but I think there are definitely some improvements that could be made in this area. Email Marketing Software Free Download For Windows 7
Autoresponders are e-newsletters that are delivered to your readers at intervals determined by you personally — you can set them up so that immediately after somebody signs up to a mailing list, they receive a welcome message from your business; a week after they can get a discount deal for some of your products or services; 3 months later they could obtain an encouragement to follow you on social media. And so on.
Getresponse’s autoresponder functionality is an integral selling point – it offers one of the most comprehensive feature sets available.
You can send either time-based or action-based messages; time-based options include cycles like the illustration above, and also action-based messages can be triggered by user actions or advice, for example:
contributors to particular lists
changes connected tastes
completed transactions / goals
changes in user data
Recently Getresponse launched a new version of the new autoresponder functionality, known as’Marketing Automation.’
This allows you to create automation workflows with a drag and drop builder – you essentially install an’automation flowchart’ that instructs Getresponse what to do if a user opens a particular offer, clicks on a certain link .
This kind of functionality goes way beyond what has traditionally been on offer from autoresponders, and allows you to create an individual travel which may be customised to the nth level.
To get a fast overview I’d suggest taking a look in Getresponse’s video review for Marketing Automation.
It is important to notice, however, these more innovative marketing automation features are only available on the more expensive programs – the’Pro’ plan and up. Email Marketing Software Free Download For Windows 7
Landing page Builder
Online advertising campaigns which make use of landing pages will usually generate far more leads if, instead of simply directing people to some (cluttered!) Website, they point users to appealing’squeeze pages’ comprising clear information and a tidy, well-designed data capture form.
Getresponse offers something quite beneficial in this regard that the majority of its competitors don’t: a landing page founder (and one that is mobile-friendly to boot).
Products like Campaign Monitor and Aweber require that you use a third party (and paid-for) landing page creating tool like Unbounce or Instapage; Mailchimp lately introduced some landing page performance but it’s yet to become sophisticated at Getresponse’s.
But unless you’re on a Getresponse’Guru’,’Max’ or’Enterprise’ program, the Getresponse landing page performance is rather limited: you can just produce 1 landing page, that could only be displayed 1,000 times per month.
Additionally, and very importantly, you can’t use the landing page A/B testing functionality on the least expensive Getresponse program (whereby the machine indicates a sample of your customers different variations of your landing page, computes conversion speeds, and finally rolls out the top performing landing page mechanically ).
If you are serious about landing pages – and they’re certainly a useful attribute – then it’s definitely worth considering among the costlier Getresponse plans.
You can buy the Landing Pages attribute as an add-on for an extra $15 per month, but quite frustratingly, even though the add-on allows you to show an unlimited number of landing pages to prospective subscribers, it does not include A/B testing.
Accordingly, if I was interested in the Getresponse landing page performance, I would not bother with this fairly half-baked add-on: I would just go for a few of the pricier plans (which I suppose is exactly what Getresponse would like one to do) .
Getresponse was ahead of its competitors for quite some time with its responsive email layout functionality, which automatically adjusts your e-newsletter’s template so that when a user is reading it onto a mobile device, the layout and fonts will be automatically optimised for the device in question.
Most competing products have caught up on this today, and extend responsive email templates, but Getresponse is better than most similar products when it comes to displaying a responsive record of your e-newsletter – you simply hit on a’cellphone preview’ button for a quick snapshot of your email resembles on a smartphone (see picture right).
Not only that but you can’flip’ the smartphone preview around, so that you may preview what your own email looks like when the display is used in either portrait or landscape style. Email Marketing Software Free Download For Windows 7
Customer Relationship Management
One of the most frustrating aspects of using many famous CRM tools is that the need to export information to CSV and back to your email marketing tool in order to do mailouts (or the need to export data from the email marketing tool into your CRM to add leads to it).
So when I saw Getresponse lately introducing a new CRM feature in their plans I had been intrigued – that could potentially do away with all that data exporting and exporting, and keep everything neatly in 1 area.
Initially I wasn’t that impressed with all the Getresponse CRM tool since you can only use it in order to perform rather basic jobs: you could create sales pipelines, add contacts to these and monitor activity (mails, phone calls etc.) with these contacts manually.
But recently Getresponse have upped their video game somewhat on this particular front. The CRM is now integrated with all Getresponse’s email marketing functionality and you can add users to a CRM pipeline based on their activity (form completions, email opens, purchases etc.) or trigger autoresponders depending on the accession of a new contact into a pipeline phase.
An example of how you could use this operation would be as follows:
You can add a contact to a particular point on a sales pipeline depending on the page of your site that they finished a form on;
you can then send a automated email tailored to this pipeline stage a couple of days afterwards;
and based on the action they took in regards to that email (clicking on a particular link etc) you can automatically move them on another stage of the pipeline and invite invite them into a webinar.
It is very smart stuff, and that I can’t think of any similar email marketing product offering this kind of tight integration between autoresponders and CRM pipelines. For this type of performance you normally need to look at dedicated — and more costly — CRM products such as Salesforce and Infusionsoft.
However, it’s not all good news about the CRM front there are some big things missing out of Getresponse’s CRM feature set.
The most glaring omission is email activity monitoring. Other CRM packages permit you to bcc a dropbox email address whenever you send an email to a lead or customer; doing this keeps a record of this communication in the contact’s history. There is now no way of doing so together with all the Getresponse CRM, nor is there an simple way to send one-to-one mails to leads or customers.
And strangely, if you click on a contact within a bargain pipeline, you can not see their contact activity — i.e., the actions they’ve taken (open, clicks etc.) with regard to previous communications which you have sent to your leads aren’t displayed. To see this, you need to go from the CRM part of Getresponse, hunt for your contact in the contacts section and click in their details. But guess what? Doing so doesn’t display their history.
Task management is non-existent also: Unlike committed CRM tools, there is no way to assign tasks to other group members.
Eventually, adding contacts to a pipeline stage is tough. You need to add contacts to a list first, then go to the CRM pipeline, add a deal and hunt your lists to receive the contact you just added. From a usability point of view this is very clunky and time consuming. You should just be able to put in a bargain directly to a pipeline and then enter the contact information of your lead or customer at the point.
So as things stand, the Getresponse CRM is somewhat half-baked. However, it is a new attribute and the stuff it can perform on the automation aspect is impressive. I am optimistic that this attribute becomes developed over time since done right, it is potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to host webinars on the platform.
Given that webinars are generally utilized as a lead-generation tactic, the idea of getting your email database along with your webinar tool under the exact same roof is very attractive.
The pricing is also very aggressive also by comparison to established webinar solutions. By way of instance, among the leading webinar services, Gotowebinar, charges $199 per month to sponsor webinars with as much as 500 attendees; you can really do the same (plus a great deal more) with Getresponse for $165 (so long as your list size is under 25,000).
With respect to attendee limits, the Getresponse’Guru’ program allows you to sponsor a webinar with up to 100 participants; the’Max’ plan’s cap is 500.
You can even purchase webinars functionality as a add on to a more affordable plan: $40 a month buys you a 100 attendees limitation, $99 a month buys you a 500 attendees restrict. It isn’t clear what your options are if you will need to host larger scale webinars compared to that however.
A couple of Getresponse webinar features worth flagging up as being particularly useful are:
The very fact Your attendees don’t need to install any applications to attend the webinars
one-click record of your webinars
free online storage for playback files
Ultimately webinar performance is potentially an extremely helpful feature to have sitting in your e-marketing arsenal and its inclusion as a characteristic provides Getresponse a very significant edge over its key competitors, particularly when you consider you could link it in with a built in CRM tool (more about this in a moment). Email Marketing Software Free Download For Windows 7
The email deliverability rate – the proportion of e-newsletters delivered that successfully hit inboxes – is always an important thing to check at when selecting an email marketing instrument.
Not all email advertising providers are that forthright about their deliverability prices; but Getresponse seems pretty open about that, with this to say about it in their own website:
At GetResponse we are often asked about the quality of our deliverability rate. Since deliverability is dependent upon a number of factors, including the content of your messages, the deliverability rate could vary for each mailing. For all our clients jointly, nevertheless, we’re proud to say our overall deliverability rate now stands at 99%.
Obviously you are going to have to choose the company’s word for this, but supposing it is true, it is a good rate and inspires confidence that the huge majority of emails you send using Getresponse will achieve their receivers.
What’s more, Getresponse really gives you the deliverability rate of each message on your email analytics – this is something that I have not struck on competing goods’ metrics. A thumbs up for it.
I do have to pull Getresponse up on one thing relating to deliverability however: to ensure a high deliverability rate, it is advisable to use a system called DKIM email authentication. You can use DKIM with Getresponse – but only on the costlier Getresponse’Max’ plans.
Although I’ve not struck any deliverability difficulties utilizing the cheaper plans, competing products do not force you to invest in a more expensive strategy to avail of the feature — it would be good to see Getresponse becoming more generous here.
There are two approaches you can employ to add subscribers to a mailing list: having a’single opt-in’ or a’double click’ process.
If you use use one opt-in procedure, the person signing up to your mailing list is added to a mailing list the moment they hit the submit button on your sign up form.
With a double opt-in process, the individual signing up to your record is sent via an email containing a confirmation link that s/he have to click before being subscribed.
The most important benefit of one opt-in process is that it makes it really simple for users to subscribe to a mailing list; it also generally increases conversion speed and therefore the number of subscribers on your record. A double opt-in procedure is better for verifying that the people subscribing to your record are using real email addresses and leads to cleaner information and more accurate stats (because receptive rates etc. are calculated based on a list containing just email addresses).
The fantastic news is that Getresponse permits you to make use of either opt-in approach – this is not the case with all competing goods. So a thumbs up for Getresponse to be flexible about this.
You are probably thinking that this sounds quite good — but to tell the truth, I think there is a great deal of room for improvement with respect to Getresponse form templates.
To begin with, they’re not responsive (i.e.they won’t resize themselves automatically to match the device they’re being viewed on).
Furthermore, no controls are provided by Getresponse to switch forms on or off on particular devices or individual pages of your website. In the light of Google’s new approach to pop-ups (where sites can have a hit in search results if they exhibit’intrusive interstitials’ on cellular devices) this is a bit of a concern.
To get around this, I generally avoid using Getresponse form templates, and make do using HTML embeded forms which I style myself, and for popups I connect my Getresponse to some growth-hacking instrument named Sumo (this enables me to switch pop-ups off for mobile users, in addition to display forms exactly as I’d like to and on the pages I want). Email Marketing Software Free Download For Windows 7
Overall, Getresponse is really straightforward to use. It is certainly easy enough to perform all of the basics: import contacts, create campaigns, setup autoresponders and check statistics and the interface is really intuitive and clean.
In terms of how it stacks up against its rivals in this regard, I’d argue that Campaign Monitor is a little bit more user friendly, and Mailchimp includes a slicker user interface (though one which makes finding certain functionality a little bit tricky at times).
One place I feel that could be significantly better in the user-friendliness point of view is the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide a very flexible way to make blocks of articles and transfer them around an e-newsletter, in practice it’s quite user friendly to use and may lead to accidental deletion of material, or positioning of it at the wrong portion of the e-newsletter.
If you’re able to get your head about it, and practice using it a bit, it does make for a useful tool – it’s only that the execution of it could be rather better.
Also, as explained above, the CRM instrument might be better from a usability point of view — adding contacts to deals can be difficult.
The 30-day complimentary trial which Getresponse provides is fully functional and the free trial isn’t contingent upon providing credit card details.
This helps you avoid that annoying”oops I forgot I signed up for that trial and now I’m getting charged for a product I do not use” scenario.
The only down side to the free trial is the fact that it restricts the number of subscribers you can send to to 1000. It would be good if that could be increased a little, as it would help prospective users try out the tool in more’real world’ scenarios.
There are 3 chief types of Getresponse pricing strategy -‘Email’,’Pro’ and’Max’ — and inside each of them, many additional kinds of plan to pick from (all based on record size).
As much as 1,000 contributors: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there is an”Enterprise” plan for users that our lists exceed 100,000 email addresses: that starts at $1199, with accurate pricing based on prerequisites (if you’re considering the”Enterprise” plan, you’ll need to contact Getresponse to schedule a presentation, outline your requirements and discuss pricing).
Significant discounts are available if you pay upfront for 12 or 24 weeks of service (18% and 30% respectively) — these are considerably more generous than many competing platforms. Email Marketing Software Free Download For Windows 7
Distinctions of Each Strategy
All the Getresponse plans cover the important basics — key features include:
The capacity to export, develop and host an email database
a wide range of templates
responsive email designs
RSS / blog to-email performance
comprehensive segmentation options
societal sharing tools
There are a number of differences between the’Email’,’Pro’ and’Max’ plans but for me the main ones are:
CRM – Getresponse provides a client relationship manager tool on its’Guru’ plans up
landing pages – you can simply avail of all landing pages which allow split testing and boundless views if you are on a’Guru’ plan or greater
Webinars – that functionality isn’t available at all on the’Email’ plan and the number of webinar attendees is capped for the’Pro’ and’Max’ programs at 100, 500 respectively (it’s uncertain what the limitation is about the’Enterprise’ program ).
Users – you can have just one user account on the’Email’ plan; by contrast you receive 3 on’Guru’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you are happy to use one of those entry-level’Email’ programs, the pay-per-month Getresponse programs are on the whole cheaper than those provided by many of its key competitors, particularly in case you have a reasonably high number of email addresses onto your own database.
By way of example, if you’ve got a mailing list comprising between 9,000 and 10,000 records which you wish to send an infinite number of mails per month to, then you’ll find that hosting it using Getresponse costs $65 monthly.
$4 a month cheaper than with Aweber
$10 cheaper a month than Mailchimp
$84 per month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure depends not only the amount of email addresses on your own database however on the number of emails you send a month also. If you are happy to limit the amount of mails sent via Campaign Monitor (from the example above, to 50k mails ), you can expect to pay a monthly charge of $89, still substantially greater than Getresponse’s.
The sole well-known service I can think of that comes from significantly more affordable is Mad Mimi, which charges $42 a month to host up to 10,000 email addresses (note however that the functionality offered by Mad Mimi is nowhere near as extensive as Getresponse’s or really the other products mentioned previously ).
It’s also worth pointing out that Mailchimp offers thinner pricing rings, meaning that based on the size of your listing, it might sometimes be a slightly cheaper option than Getresponse.
In the smaller database end of things, Getresponse’s pricing is pretty competitive too – you can host a database comprising 1,000 email addresses for $15 per month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee for a 1,000 record database will be the like Getresponse’s; and Mad Mimi provides a slightly cheaper, if much less operational offering for $12 a month.
Two final things to be aware of about the pricing front:
Some competing suppliers — notably Mailchimp – offer completely free accounts for users with a small number of records (but these do not supply the entire assortment of features that you get on a paid program ).
As mentioned earlier, if you are prepared to pay upfront for 1 or two years, you can avail of significant discounts the other competitors do not yet supply.
So the bottom line is that Getresponse is fairly competitive in the pricing section. However, what about features? Email Marketing Software Free Download For Windows 7
Getresponse represents one of the more cost-effective ways to host and speak using an email .
It is also among the most interesting products of its kind – because it provides email marketing, landing pages, CRM and webinars all under one roof. It’s hard to think of any competing product that offers this’all round’ proposal, and it’s what continues to persuade us to utilize it for Style Factory’s email advertising.
Some improvements to Getresponse do need to be made however, particularly where the email designer is concerned – its own drag and drop interface is much more fiddly and not as responsive than it ought to be. A lot of improvements can be made to the data capture forms too, particularly for consumers wanting to display them on mobile devices.
And from what I gather from reader feedback, there are developments which could be made into the service offering.
Overall though I speed Getresponse very tremendously – you receive considerable bang for your dollar with this item.
Listed below are a few pros and cons of utilizing Getresponse overall:
Advantages of Getresponse
Excellent marketing automation options.
The CRM functionality integrates neatly with Getresponse’s email automation operation.
So long as you’re pleased to use an’Email’ plan, Getresponse is more affordable than many of its key competitors (in certain cases, substantially so) whilst offering as much, if not more functionality as them.
The discounts you receive when paying for a couple of years of support are very generous – you will be hard pressed to find comparable reductions in prices from key opponents.
Its webinar functionality is a USP – something which is not provided by any products that are similar.
Its own reporting and thorough split testing attributes are powerful.
Getresponse is clear about deliverability rates, publishing characters on its website and providing deliverability statistics for individual e-newsletters you send.
It offers an extremely flexible approach to information segmentation – more elastic than many competing products.
It permits you to add subscribers to a mailing list on either a single-opt in and a dual opt-in basis.
It transmits emails that are reactive and permits you to preview smartphone versions of your e-newsletters really easily.
It comes with a helpful landing page founder – but keep in mind you need to be on a more expensive strategy to get the fully operational version of this.
You are able to try all of its features free for 30 days without needing to input credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing mails may be a little bit on the fiddly side.
The data capture forms supplied aren’t responsive and you can not control when and where they’re displayed on your website.
CRM performance has to be improved substantially before it can be considered a replacement for a standalone CRM merchandise.
There’s a limited range of RSS-to-HTML e-newsletter templates supplied.
You can only use’web-safe’ fonts from e-newsletters, which can make the templates seem marginally less slick than those supplied by competing products.
The pricing arrangement is a bit perplexing, with customers having to pay something of a premium to access the landing page creator tool.
The free trial limits the amount of readers you’ll be able to send messages to to 1000.
The landing page addition doesn’t allow you to perform A/B tests, meaning that in order to obtain this functionality you are forced to use a more expensive plan than you might like.
DKIM authentication is only available on the more expensive’Max’ plans.
No phone service is provided. Email Marketing Software Free Download For Windows 7