Introduction Email Marketing Software For Small Business
If I asked you to name an email Marketing instrument, what would you say? Email Marketing Software For Small Business
MailChimp? Aweber? ActiveCampaign?
Like most online businesses now, email advertising has been Dominated by the same large players for the previous decade. Which means that they get promoted very heavily and accomplish a lot of mindshare.
Now and then, however, an Underdog disrupts the marketplace, causing long-time users to question their loyalties.
MailerLite has done exactly that.
So now, in this short article, I’ll be ripping MailerLite from limb To limb to find out if it stands its own ground against the big boys…
…and, more importantly, whether youshould consider making the switch.
– Uses tag-based system (called Groups)
– Powerful Segmentation using rules
– Custom Fields for advanced email personalization
– Advanced Campaign types (auto-resend, A/B, etc.)
– Simple to Utilize email builder/template editor
– Practical Email elements such as countdowns and merchandise boxes
– Intuitive Form, popup and landing page builder
– Supports Automations employing visual workflows
– Offers Both readable and comprehensive reporting
– A Fraction of the price compared to most other options
– Strict Approval process
– Few email Templates accessible
– Very few Form templates accessible
– Can’t Create mails without leaving the visual workflow builder
– No Support for site tracking Email Marketing Software For Small Business
Like most email marketing providers these days, You’ll Need to Go through a review process before being able to properly use the software.
When you first register, you’ll be asked to finish your profile.
This includes information like your company name, site, Business, address, company size, list size and even the kind of content you intend to send.
Then, You Have to confirm your Site (or domain ).
This is still part of the acceptance process, and MailerLite will Simply ask which email is related to that domain so they can email you a verification link.
As Soon as You’ve completed those Steps, you’ll need to wait it out.
The MailerLite staff will review your application, check your Site, and ascertain whether you are a good fit for their service.
(Quite simply, they are making sure you are not a spammer/scammer)
As shown above, you’ll nevertheless be Able to utilize the software to create campaigns and perform with the attributes, but you will not have the ability to send anything before approved.
I had been”partially” approved within a few hours, which gave me a Temporary limitation of 500 subscribers.
Here’s what the email said:
But while these measures are not ideal for getting started, it Does help prevent malicious users from hurting everyone else’s deliverability.
If you are anything like me, you’ll rely upon automations to Deal with Nearly all your email advertising.
(We will get to automations soon, do not worry.)
But if it is a brand new blog article, podcast, or timely Announcement, there’s always a reason to send a more immediate email.
That is where’Campaigns’ come in.
Clicking the brand new’Produce Campaign’ will provide you several options.
– Regular effort: A traditional broadcast email.
– A/B split campaign: Multiple email Versions, such as subject line, from title and, yes, even content. (Woop!)
– Auto resend: Resend to readers who Don’t start your broadcast email, with the option of altering the subject line and email content.
– RSS effort: Create a recurring campaign That sends new content to subscribers using your site’s RSS feed.
Apart from a few additional options, the Majority of these will follow Exactly the same step-by-step process of a normal effort.
So let us walk you through it.
As Soon as You click on to create your campaign, you’ll be requested to Pick a preferred editor, whether that be the dragn’ drop, rich text or HTML.
Otherwise, you can change to the Templates tab and select from one of their pre-designed email templates — which will move you into the dragn’ drop editor by default.
In the time of writing, there are 21 email templates to choose From which is somewhat on the low side, however, the designs are super modern.
And, of course, if you’d just Like to reuse a previous email, you can click the’Recent Emails’ tab.
For this example, I will choose the first template from the library.
The editor is easy to use, Making customizing these templates a 5-minute job.
You can also use the cubes in the sidebar to add different Kinds of content to your email, such as videos, product columns, and social links.
After making your changes, just click’Done Editing’ and you’ll Be taken to the recipients’ choices where you can select your groups or segments.
The advanced tab also allows you To build segment-like rules , in case your targeting isn’t quite right.
Finally, right before sending, then you’ll get to the’Program’ screen.
This is where you control if your broadcast email should go Out, if that is instantly, at a set time/date, or in accordance with your subscribers time zones.
Impressive, right? Email Marketing Software For Small Business
Handling Your Subscribers
Having granular control over your readers is arguably one of The most essential aspects of any email marketing software today.
Because highly personalized campaigns are necessary if You are searching to increase clicks, opens, and, above all, your conversions.
And while most providers allow you to”tag” subscribers in order To target them effectively, MailerLite uses a slightly different approach.
When you start up your subscriber dashboard, you’ll see two Choices; Segments and Groups.
Segments are basically rules.
Your subscribers belong to a section only when they fulfill the Specified principles, and will be automatically inserted or eliminated accordingly.
Here’s what setting up a rule looks like:
Notice the way you can also blend Rules, as well as an alternate rule if the first doesn’t exist.
Pretty smart, eh?
The following tab is for groups, and also the difference in name, These act much like your normal”tagging” system.
(MailerLite even debated Changing the name to’Tags’, but finally decided against it)
Contrary to Segments, Groups are updated manually or through an Automation principle — that we will get to in a minute — and they don’t have any value aside from what you actually call them.
As you start to use this stage, you’ll begin to understand At which Segments and Groups are generally used, but MailerLite offers a hand in the event you’re unsure:
Fundamentally, groups are more of a Deliberate action on a per-subscriber foundation, whereas Segments allow you to bulge multiple subscribers together based on a frequent denominator.
A tad confusing, I’ll admit… but I believe it’s a fair trade-off For the additional flexibility. Besides, they’re optional.
Finally, the’Fields’ tab is used to personalize your email copy.
You will notice that MailerLite has Already populated this region with their particular fields, such as name, business, and country.
If You Would like to create your own custom fields, you can do so by Clicking on the’Add new field’ button.
So how do they really work?
You can either upload a CSV record of your readers along with Your custom field data in distinct columns… or may easily add these fields to a forms which will only apply to prospective readers.
Here’s a screenshot of a test field I created and added into a form:
I won’t go too much to the form Stuff here because I have an entire section on this below, but this is the strategy I’d recommend if you wanted to use this attribute.
Again, as Soon as You’ve gathered your custom field information from fresh Subscribers, you are able to pull them in to your email content and subject line.
Just click the’Personalization’ drop down and choose your Custom field.
I am barely scraping the surface Of what’s possible with custom fields, but it’s important to understand this is a feature you can use.
Overall, it’s reasonable to state MailerLite has their contributor Management and personalization features on stage. Email Marketing Software For Small Business
If you’re not impressed by what you’ve seen up to Now, then maybe The webpage builder will tickle your fancy.
After selecting’Landing Pages’ in the forms page, then you’ll be Able to pick from 8 pre-designed templates.
Again, while the template selection Is not winning any awards, it will offer a great foundation to work from if, for example the majority people, you don’t have that natural eye for layout.
I went ahead and selected the’Lead Generation’ template, though They all finally do the same task; collect an email address.
This time, the editor will Provide you 17 building blocks to Further construct or alter your landing page.
Now, I’ve used my fair share of Visual page builders, and this is already better than some dedicated solutions *cough* WPBakery.
Along with the basic building blocks, you can use elements like Hero sections, popup buttons, testimonials and countdown timers.
No, it won’t be replacing landing Page builders like Thrive Architect or even LeadPagesanytime shortly, but credit where credit due, this item over-delivers on all three kind types.
Form Builder Tool
Unlike some email marketing tools, MailerLite actually Provides a Adequate set of type building tools.
Also, but you can also create popups and landing pages Through this exact same interface, so there is a whole lot to cover .
Let us begin with your Bog-standard embedded type.
These forms are first created inside MailerLite so as to get An embed code, which you can then put on your site to show it on specific pages.
Despite beginning super basic, the form designer lets you To customize everything in the kind style, subjects, background, name, input fields and, of course, the button.
Form text may also be edited directly, which gives you a chance To envision your own backup in real time.
It would have been nice to have Some templates, but as you know, there’s more to a form than just its physical appearance.
Clicking the’Settings’ tab will allow you to configure the way the Form functions, such as adding additional fields and setting a custom success page.
(There’s a GDPR compliance alternative. Sweet.)
And speaking of the success page…
…MailerLite also enables you to customize the default message, Which can replace the embedded kind and prevents users .
Last but surely not least, you Can check the way your form screens on cellular by switching the toggle to reactive mode.
You won’t be able to make any layout changes here, but it makes Sense to check, nevertheless.
So that is an Summary of the Embedded form but like I said before, you can even create popup forms in MailerLite.
While the majority of the installation process is identical, you will find A few differences I’d like to point out.
Unlike embedded kinds, you can choose between a set of Templates:
While this isn’t the most In depth choice, they do offer a good base to work from and the editor is just as simple to use with this form type.
Clicking the’E-commerce’ template takes me to a preview Before moving into the editor.
Here, you’ll notice there are some new options under form types Now around:
Considering paid tools like Thrive Leads exist for ribbons and slide-in forms, it’s pretty impressive to observe this amount of control over popup forms.
And, as before, you can perform with the styling options to get it Matched up with your own branding.
Finally, you can Select the close Behaviour of your type under the’Settings’ tab.
The default option is that the X icon, but you can swap out this for A”No thanks” text option, or have both.
That is really where most email Marketing platforms will leave you, but MailerLite has yet another trick up its sleeve.
Reporting & Analytics
Like most tools, you’ll find a summary of your campaign Data in the main dashboard.
Here you’ll see everything from effort open and click info, Subscriber growth, automation analytics, and form signups.
Clicking into any campaign will Give you specific reporting for that campaign.
This is where you’ll find some statistics such as Unsubscribes, spam complaints, bounces, reading environment, email client and much more.
This should be plenty of Information for the ordinary consumer…
…but in Case You really want To dig into the numbers, you can click into different areas of this report to get a more comprehensive breakdown.
You can find some real gems under These reports.
For example, the’View Email’ tab also displays a click map, so You can see exactly how your subscribers interacted with your mails in relation to one another.
Reports for automations are Available under the’Automations’ tab, although I found these to be less enlightening than effort reports.
Here’s a quick example:
Overall, MailerLite does a Stellar job with their reporting interface, and many will find the available data more than sufficient to meet their demands.
What is email marketing without a dash of automation?
For most reading this, MailerLite’s automation capabilities Could easily make or break this review.
The great news? If you have ever used a visual workflow builder, then You’ll immediately feel at home here…
Much like the rest of MailerLite, The automations interface is simple, clean and easy to navigate — something that certainly can’t be said for every email marketing program.
After establishing your trigger, you can Start adding measures to your workflow.
These steps can be anything from sending an email, adding a Delay, a conditional split, or an act, like transferring a subscriber or upgrading their records.
Here’s a straightforward workflow I set together, where subscribers Are unsubscribed when they don’t open my email within seven days.
There are countless Possibilities in regards to workflow automations like this, and MailerLite should have no trouble with the huge majority of use cases.
Granted, it’s not quite as Feature-rich as something such as ActiveCampaign since it lacks a number of the conditional elements. (Split, Visit, Goal, etc.)
For example, there’s currently no automation for moving Readers directly into another automation.
That being said, the Majority of these activities can Nevertheless Be achieved by moving Subscribers into different groups that trigger new automation workflows. It is simply much less effective…. yet.
Another matter of efficacy here is when generating new mails From the automation workflow builder.
After adding an email block to The workflow, you will be asked to put in your topic line that appears on the block itself.
From there, clicking on the’Design email’ button will fire up the Writer:
Now, you’ll be briefly Redirected to the typical campaign creation wizard, which I covered previously in the critique.
This time, however, once you’ve established your email, clicking the ‘Done editing’ button will direct you straight back into the automations workflow instead of the usual sending options.
Finally, your email address will probably be Loaded into your own automation.
A Wonderful touch here is having a thumbnail preview of your Email within your automation block, so you can find an concept of what it contains at a glimpse.
While this procedure may seem like A grind on paper, it is actually much faster than what I am used to with other email marketing tools — ActiveCampaign being a great example.
On the other hand, if you have come over from something like ConvertKit where The editor is loaded inside the automations builder, you’ll probably find this a downgrade in performance.
It’s fast enough for me, Personally, but I guess it’s all relative.
Before I wrap up this segment, there’s 1 type of automation You will not find in MailerLite, also that I think that it’s important to highlight.
The ability to activate an automation (or measure ) based on how Subscribers interact with the pages on your website.
This Sort of behavioral targeting just isn’t available in MailerLite at this time, so if it’s something you use or intend to use, you might want to skip this one. Email Marketing Software For Small Business
The cost of MailerLite is among the tools biggest Selling things, and let us face it, we all love a good deal.
For starters, they offer an infinite free plan that includes All attributes (including premium) to get as many as 1,000 subscribers.
While there is some subtle Branding in your emails using this program, it’s still an wonderful alternative for those starting out.
And what about the premium plans?
It turns out, at around half the Cost of the competition on average, MailerLite is by far among the least expensive options available on the industry. Plus, if you are ready to pay yearly, you can also get a much better discount.
In fact, I haven’t been able to locate anything that does the same job, cheaper.
MailerLite is among those few email advertising tools The (very crowded) industry in the last couple of decades, which is no simple feat.
While it’s not as fast as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it works exceptionally well at virtually anything you can throw at it.
All in all, I find MailerLite strikes the perfect balance Between flexibility, simplicity and speed, and at a price point you will seriously struggle to beat.
Thinking of giving it a twist? Let us know how it works for you From the comments. Email Marketing Software For Small Business