Description of Getresponse Email Marketing Software For Real Estate
Getresponse is primarily an email Advertising app that allows you to: Email Marketing Software For Real Estate
Import and host a mailing list and also capture data onto it
generate newsletters which can be delivered to the subscribers on your mailing list
automate your mails to subscribers via use of’autoresponders’
perspective and analyse statistics linked to your email marketing campaigns — open rate, click through, forwards etc..
Recently however, Getresponse’s feature set has evolved quite a bit, to the point at which it’s getting more of an’all-purpose’ marketing solution.
In addition to email marketing, it now also provides webinar hosting, landing pages, and some CRM (client relationship management) performance.
We are going to discuss all these features in depth below, but first, let’s look at pricing.
Getresponse’s attribute set is possibly one of the most comprehensive out there.
Not only does this provide all the key stuff you’d expect from an email marketing platform – list templates, hosting, autoresponders, analytics and so on, but as mentioned previously, it has recently been expanding the attribute set to the point at which it is morphing into an all-in-one / CRM-style advertising and marketing platform.
The inquiry is whether Getresponse is a jack of all trades and master of not – let’s drill down to the crucial features to find out.
Up until very recently Getresponse support was amongst the most comprehensive available for email marketing tools: the firm offered phone service alongside live chat support, email service and various online tutorials / tools.
Regrettably, the telephone service has now been discontinued. Instead you’ll have to use live chat (24/7) or email service. To be fair, most similar e-marketing platform providers only offer you these two channels – if phone support is a deal-breaker for you you might want to contemplate Aweber, which nonetheless provides it (you can read our Aweber review ).
In terms of the quality of Getresponse service, I have never needed to use it quite often (a fantastic thing) but when I’ve I’ve discovered it to be a small mixed bag (less of a good thing). Some of those live chat service I’ve received was outstanding, and I have not needed to wait too much time to talk to an agent; the email service less so.
Some of the feedback I’ve got from our readers will indicate that there do need to be improvements made in terms of the caliber of support Getresponse offer. As with a lot of these types of companies, I expect it boils down to who you get on the day. Email Marketing Software For Real Estate
Getresponse provides some very comprehensive analytics and reporting choices. You get all the Fundamentals of course – open rate, click-through, unsubscribe rates and so on – but in addition to that there are some very nifty features Which Are worth a Specific mention, namely:
‘one-click segmentation’: the choice to spot people who did not engage with an e-newsletter you shipped and set them in a section of subscribers that you may then email again using another version of the e-newsletter
‘metrics over time’: you can discover just when a lot of your subscribers do it on your emails, and period your prospective mailouts based on this info
’email ROI’: by adding some tracking code to your post-sales page on your website, you can discover how efficiently (or not!) Your email campaigns are driving sales, and workout your return on investment in email advertising.
Per-user information – you could click on one of your subscribers and see in which they signed up from, where they’re found and which emails they have opened in the past.
Mailchimp and Aweber offer some similar reporting performance (particularly around sales monitoring ) however Getresponse’s reporting application is definitely one of most fully featured on the market (it certainly trounces the stats choices offered by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, however, when it comes to templates, Getresponse arguably drops down a bit.
Unfortunately, the templates supplied out of the box seem somewhat dated; they aren’t as attractive as those offered by Mailchimp or Campaign Monitor (and that I marginally prefer Aweber’s offering here too).
On the plus side, the templates are very tweakable – you can alter fonts, designs and vision easily enough with all the controls provided; and naturally there is nothing to prevent you simply designing your own HTML email template and minding the code for this.
Additionally, you will find tons of templates to choose from — around 500 — and they are presented in easy-to-understand classes, so it is generally pretty simple to find a good beginning point to get a template and edit it before you’re happy with the design.
If you are really unhappy with the templates provided by Getresponse, there is also the option of buying a template by a third party provider such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is the range of RSS-to-email software options aren’t so extensive (just 11 templates are supplied – well short of the 700+ accessible for regular newsletters!) And a few of them played up a bit for me when I tested them in Outlook (2010). I eventually found something that worked for me, but I think that there are definitely a few improvements which could be made in this region. Email Marketing Software For Real Estate
Autoresponders are e-newsletters which are sent to your readers at intervals depending on you — you can set them up so that instantly after someone signals up to your mailing list, they get a welcome message in the business; a week later they can receive a discount deal for some of your products or services; 3 weeks after they could receive an invitation to follow you on social networking. And so Forth.
Getresponse’s autoresponder functionality is a key selling point – it provides one of the most extensive feature sets available.
You can send either time-based or action-based messages; time-based options include cycles such as the example above, and also action-based messages can be triggered by user actions or advice, such as:
subscriptions to certain lists
changes in contact preferences
finished trades / targets
changes in user information
Recently Getresponse launched a brand new version of their new autoresponder functionality, called’Marketing Automation.’
This permits you to create automation workflows using a drag and drop builder – you essentially install an’automation flowchart’ that educates Getresponse what to do if a user opens a specific offer, clicks on a certain link etc..
This type of performance goes way beyond what has traditionally been on offer from autoresponders, and lets you create an individual journey which can be customised to the nth degree.
For a fast overview I would suggest taking a look in Getresponse’s video overview for Marketing Automation.
It is important to note, however, these more innovative marketing automation features are only available on the pricier programs – the’Guru’ program and upward. Email Marketing Software For Real Estate
Landing page Builder
Online advertising campaigns that use landing pages will typically generate far more leads in the event, rather than simply directing people to some (cluttered!) Website, they point users to attractive’squeeze pages’ comprising clear information and a clean, well-designed data capture form.
Getresponse offers something very beneficial in this respect that most of its rivals do not: a landing page founder (and one that is mobile-friendly to boot).
Products such as Campaign Monitor and Aweber require you to use a third party (and non invasive ) landing page generating tool such as Unbounce or Instapage; Mailchimp lately introduced a landing page functionality but it is yet to become sophisticated at Getresponse’s.
But unless you’re on a Getresponse’Guru’,’Max’ or’Enterprise’ program, the Getresponse landing page performance is rather limited: you can just create 1 landing page, which could only be displayed 1,000 times per month.
Also, and very importantly, you can’t use the landing page A/B testing functionality on the cheapest Getresponse program (where the machine indicates a sample of your customers different variations of your landing page, calculates conversion rates, and finally rolls out the best performing landing page automatically).
If you’re serious about landing pages – plus they’re certainly a helpful attribute – then it’s definitely worth considering among the more expensive Getresponse plans.
You may buy the Landing Pages attribute as an add-on for an additional $15 a month, however very frustratingly, even though the add-on allows you to display an infinite number of landing pages to potential subscribers, it does not include A/B testing.
Accordingly, if I was considering the Getresponse landing page performance, I wouldn’t bother with this rather half-baked add-on: I would just go for one of the pricier programs (which I guess is exactly what Getresponse would like one to do) .
Getresponse was ahead of its rivals for quite some time using its responsive email design functionality, which automatically corrects your e-newsletter’s template so that when a user is reading it onto a mobile device, the design and fonts will be automatically optimised for the device in question.
Most competing products have captured up on this now, and extend responsive email templates, but Getresponse is far better than most similar goods when it comes to displaying a reactive preview of your e-newsletter – you simply hit on a’cellphone preview’ button for an instant snapshot of your email looks like on a smartphone (see picture right).
Not just that but you can’reverse’ the smartphone preview around, so that you may preview what your own email looks like when the screen is used in either portrait or landscape mode. Email Marketing Software For Real Estate
Customer Relationship Management
One of the most frustrating aspects of using many well-known CRM tools is the necessity to export information to CSV and back into your email marketing instrument in order to perform mailouts (or the necessity to export data from the email marketing tool in your CRM to add prospects to it).
So when I saw Getresponse recently introducing a brand new CRM attribute in their plans I was intrigued – this could potentially eliminate all that info exporting and exporting, and keep everything neatly in 1 area.
Initially I was not that impressed with the Getresponse CRM tool since you could only use it in order to carry out rather basic jobs: you could create sales pipelines, add contacts to them and track activity (mails, phone calls etc.) with these contacts manually.
But recently Getresponse have upped their video game somewhat on this particular front. The CRM is currently integrated with all Getresponse’s email marketing operation and you can add users into a CRM pipeline based on their action (form completions, email opens, purchases etc.) or trigger autoresponders depending on the accession of a new contact to a pipeline stage.
An example of how to use this functionality would be as follows:
It is possible to add a contact to a specific stage on a sales pipeline depending on the page of your site they completed a form on;
you could then send them a automated email tailored to this pipeline period a couple of days afterwards;
and based on the actions they took in regards to that email (clicking on a certain link ) you could automatically move them on another phase of the pipeline and invite invite them into a webinar.
It’s very clever stuff, and that I can not think of any similar email marketing product offering this kind of tight integration between autoresponders and CRM pipelines. For this kind of performance you normally need to appear at committed — and more expensive — CRM products like Salesforce and Infusionsoft.
However, it’s not all good news about the CRM front there are a few big things missing out of Getresponse’s CRM attribute set.
The most glaring omission is e mail activity tracking. Other CRM packages allow you to bcc a dropbox email address any time you send an email to a lead or client; doing this keeps a list of the communication in the contact’s history. There is now no method of doing this together with all the Getresponse CRM, nor is there an simple way to send one-to-one mails to prospects or customers.
And strangely, when you click on a contact in a bargain pipeline, you can not see their contact action — i.e., the actions they’ve taken (open, clicks etc.) with regard to previous communications which you have delivered to your leads are not displayed. To see this, you have to go out of the CRM part of Getresponse, hunt for your contact in the contacts section and then click in their details. But guess what? Doing this does not exhibit their history.
Task management is non-existent also: Unlike committed CRM tools, there is no way to assign tasks to other team members.
Eventually, adding contacts to a pipeline stage is tough. You need to add contacts to a list first, then go to the CRM pipeline, add a bargain and search your lists to receive the contact you just added. From a usability standpoint this is extremely clunky and time consuming. You should just have the ability to put in a deal directly to a pipeline and enter the contact information of your guide or client at that point.
So as things stand, the Getresponse CRM is a bit half-baked. But that said, it is a new feature and the stuff it can do on the automation side is impressive. I’m optimistic that this attribute gets developed over time since done right, it’s potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to host webinars on the platform.
Given that webinars are generally used as a lead-generation strategy, the idea of getting your email database and your webinar tool under precisely the exact same roof is extremely appealing.
The pricing is also very aggressive too compared to established webinar solutions. For example, one of the primary webinar providers, Gotowebinar, fees $199 a month to sponsor webinars with up to 500 attendees; you can actually do the same (plus a whole lot more) with Getresponse for $165 (as long as your list size is under 25,000).
With regard to attendee limits, the Getresponse’Pro’ plan permits you to host a webinar with around 100 participants; the’Max’ plan’s cap is 500.
You can also purchase webinars functionality as an add-on to a cheaper plan: $40 per month buys you a 100 attendees limitation, $99 per month buys you a 500 attendees restrict. It isn’t clear what your options are if you need to host bigger scale webinars compared to that however.
A couple of Getresponse webinar features worth flagging up as being especially useful are:
The fact Your attendees don’t have to install any applications to attend the webinars
one-click list of your webinars
free online storage for playback files
Ultimately webinar functionality is potentially a very useful feature to have sitting on your e-marketing arsenal and its inclusion as a feature gives Getresponse a very significant advantage over its key competitors, especially once you believe you could link it in with a built-in CRM tool (more on this in a minute ). Email Marketing Software For Real Estate
The email deliverability rate – the percentage of e-newsletters delivered that successfully reach inboxes – is obviously a very important point to check at when selecting an email marketing instrument.
Not all email marketing providers are that forthright about their deliverability rates; but Getresponse seems pretty open about this, with this to say about it in their website:
At GetResponse we are frequently asked about the quality of the deliverability rate. Because deliverability is dependent upon many things, including the content of your messages, the deliverability rate may vary for each mailing. For all our clients jointly, nevertheless, we are proud to say our general deliverability rate currently stands at 99%.
Clearly you are going to need to choose the company’s term for this, but supposing it’s accurate, it is a fantastic speed and inspires confidence that the vast majority of emails you send using Getresponse will reach their receivers.
Furthermore, Getresponse actually provides you the deliverability rate of every message in your email analytics – that is something that I haven’t struck on rival products’ metrics. A thumbs up for it.
I do have to pull Getresponse up on something concerning deliverability however: to ensure a high deliverability speed, it is a good idea to use a platform called DKIM email authentication. You can use DKIM with Getresponse – but only on the costlier Getresponse’Max’ plans.
Although I have not encountered any deliverability problems utilizing the less costly plans, competing goods do not force you to invest in a more expensive strategy to avail of the feature — it would be useful to see Getresponse becoming more generous here.
There are two methods you can use to add subscribers to a mailing list: having a’single opt-in’ or a’double opt-in’ process.
If you utilize a single opt-in procedure, the individual signing up to your mailing list is added to your mailing list the minute they hit the submit button on your sign up form.
With a double opt-in procedure, the person signing up to your list is sent via an email containing a confirmation link that s/he must click before being subscribed.
The main advantage of one opt-in process is that it makes it really easy for users to subscribe to your mailing list; it also generally increases conversion rate and so the number of subscribers on your record. A double opt-in process is better for verifying that the folks subscribing to your record are using actual email addresses and leads to cleaner data and more precise stats (because receptive rates etc. ) are calculated according to a list comprising only email addresses).
Now, the fantastic news is that Getresponse permits you to make use of either opt-in approach – this is not true with all competing goods. Thus a thumbs up for Getresponse to be flexible on this.
You are probably thinking that all this sounds quite fine — but to be honest, I think there’s a lot of room for advancement with respect to Getresponse form templates.
For a start, they’re not responsive (i.e., they won’t resize themselves automatically to suit the device they’re being watched on).
Furthermore, no controllers are offered by Getresponse to switch forms off or on on specific devices or individual pages of your website. In the light of Google’s brand new approach to pop-ups (where sites can take a hit in search results if they exhibit’intrusive interstitials’ on cellular devices) this really is a bit of a concern.
To get around this, I generally avoid using Getresponse form templates, and make do using HTML embeded forms which I style myself, and for popups I link my Getresponse into a growth-hacking tool called Sumo (that enables me to change pop-ups off for mobile users, in addition to display forms exactly as I’d like to and on the pages I want). Email Marketing Software For Real Estate
Overall, Getresponse is really straightforward to use. It is certainly easy enough to perform all the basics: import contacts, create campaigns, set up autoresponders and check statistics and the interface is really clean and intuitive.
With regards to how it stacks up against its competitors in this regard, I would argue that Campaign Monitor is a tiny bit more user friendly, and Mailchimp has a slicker user interface (although one that makes locating certain functionality just a bit tricky at times).
One area I feel that might be significantly better from a user-friendliness standpoint is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide a very flexible way to create blocks of content and transfer them about an e-newsletter, in practice it is fairly clunky to use and may cause accidental deletion of material, or placement of it at the incorrect part of the e-newsletter.
If you can get your head around it, and practice using it a little bit, it will make for a helpful instrument – it’s only that the execution of it could be somewhat better.
Also, as explained above, the CRM instrument might be better from a usability point of view — adding contacts to deals can be unnecessarily difficult.
The 30-day free trial which Getresponse supplies is fully functional and the free trial isn’t contingent upon supplying credit card details.
This helps you avoid that annoying”oops I forgot I signed up for this particular trial and now I’m getting charged for a product I do not use” scenario.
The only down side to this free trial is the fact that it restricts the number of subscribers it is possible to send to 1000. It would be useful if this could be raised a bit, as it would help prospective users try out the tool in more’real world’ situations.
There are 3 main types of Getresponse pricing strategy -‘Email’,’Guru’ and’Max’ — and inside each of these, several additional kinds of strategy to pick from (all based on record size).
As much as 1,000 contributors: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there’s an”Enterprise” program for users that our lists transcend 100,000 email addresses: this starts at $1199, using accurate pricing depending on prerequisites (if you’re considering the”Enterprise” plan, you will want to contact Getresponse to schedule a demo, outline your requirements and share pricing).
Substantial discounts are available if you pay upfront for 12 or 24 weeks of support (18% and 30% respectively) — those are considerably more generous than most competing platforms. Email Marketing Software For Real Estate
Distinctions of Each Plan
All the Getresponse plans cover the significant basics — key features include:
The ability to import, grow and host an email database
a wide Assortment of templates
responsive email designs
RSS / site to-email performance
comprehensive segmentation options
societal sharing programs
There are a number of differences between the’Email’,’Pro’ and’Max’ plans but for me the main ones are:
CRM – Getresponse provides a client relationship manager tool on its’Pro’ plans up
landing pages – you can only avail of all landing pages which enable split testing and boundless views if you’re on a’Guru’ plan or greater
Webinars – that functionality is not accessible whatsoever on the’Email’ strategy and the number of webinar attendees is restricted for the’Pro’ and’Max’ plans at 100, 500 respectively (it is unclear what the limitation is on the’Enterprise’ program ).
Users – you can have just one user account on the’Email’ plan; by contrast you receive 3 on’Pro’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you’re happy to use one of the entry-level’Email’ programs, the pay-per-month Getresponse programs are on the whole cheaper than those supplied by many of its key competitors, especially if you have a reasonably high number of email addresses on your database.
By way of instance, in case you have a mailing list containing between 9,000 and 10,000 records which you wish to send an unlimited number of mails per month to, then you’ll discover that hosting it using Getresponse costs $65 per month.
$4 per month cheaper than with Aweber
$10 cheaper per month than Mailchimp
$84 per month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure is dependent not just the number of email addresses on your database but on the number of emails you send a month too. If you’re happy to set a limit on the number of emails sent via Campaign Monitor (in the example above, to 50k emails), you can expect to pay a monthly charge of $89, nevertheless substantially greater than Getresponse’s.
The sole well-known service I can think of that comes in significantly more affordable is Mad Mimi, which costs $42 per month to host up to 10,000 email addresses (note however that the performance offered by Mad Mimi is nowhere near as broad as Getresponse’s or really another products mentioned previously ).
Additionally, it is worth pointing out that Mailchimp offers narrower pricing rings, meaning that depending on how big your list, it may sometimes be a slightly cheaper option than Getresponse.
At the smaller database end of things, Getresponse’s pricing is really competitive too – you can sponsor a database comprising 1,000 email addresses for $15 per month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee for a 1,000 recording database will be exactly the same as Getresponse’s; and Mad Mimi supplies a slightly cheaper, if less operational offering for $12 per month.
Two final things to be aware of on the pricing front:
Some competing providers — notably Mailchimp – offer free account for users with a small number of records (but these do not supply the entire range of features that you get on a paid program ).
As stated earlier, if you are prepared to pay upfront for 1 or 2 years, you can avail of significant discounts the other competitors don’t yet provide.
So the bottom line is that Getresponse is fairly competitive in the pricing section. However, what about attributes? Email Marketing Software For Real Estate
Getresponse represents among the more cost-effective ways to host and communicate using an email database.
It’s also one of the most intriguing products of its kind – because it provides email marketing, landing pages, CRM and webinars all under one roof. It’s hard to think of any competing product that offers this’all round’ proposition, and it is what proceeds to convince us to use it for Style Factory’s email marketing.
Some developments to Getresponse do have to be made however, especially where the email programmer is concerned – its own drag and drop interface is much more fiddly and not as responsive than it ought to be. A lot of improvements can be made to the data capture types also, especially for users wishing to exhibit them on mobile devices.
And from what I gather from reader opinions, there are developments which could be made into the support offering.
All in all though I rate Getresponse very tremendously – you get considerable bang for your dollar with this item.
Listed below are a few pros and cons of utilizing Getresponse overall:
Advantages of Getresponse
Superb marketing automation options.
The CRM functionality integrates neatly with Getresponse’s email automation functionality.
So long as you’re pleased to utilize an’Email’ plan, Getresponse is cheaper than most of its key competitors (in some situations, significantly so) whilst supplying just as much, or even more functionality as them.
The discounts you receive when paying upfront for one or two years of support are extremely generous – you will be hard pressed to find comparable reductions in prices from key opponents.
Its webinar functionality is a USP – something which is not offered by any similar products.
Its own reporting and comprehensive split testing attributes are strong.
Getresponse is clear regarding deliverability rates, publishing characters on its own website and providing deliverability statistics for person e-newsletters you send.
It offers a very flexible approach to information segmentation – more flexible than many competing products.
It allows you to add subscribers to your mailing list on both a single-opt in and a double opt-in basis.
It sends responsive emails and permits you to preview smartphone variations of your e-newsletters very readily.
It comes with a helpful landing page founder – but keep in mind that you have to be on a more expensive plan to get the fully functional version of the.
You are able to test all its features free for 30 days without the need to input credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing mails can be a little bit on the side.
The data capture forms supplied are not responsive and you can’t control when and where they’re displayed on your website.
CRM functionality has to be improved considerably before it can be thought of as a substitute for a standalone CRM merchandise.
There is a limited range of RSS-to-HTML e-newsletter templates provided.
You can only use’web-safe’ fonts from e-newsletters, which can make the templates seem marginally less slick than those provided by competing goods.
The pricing arrangement is a little confusing, with users having to pay something of a superior to access the landing page creator tool.
The free trial restricts the amount of subscribers you can send messages into 1000.
The landing page addition does not let you perform A/B tests, meaning that so as to gain this functionality you are forced to use a more expensive program than you may like.
DKIM authentication is only on the more expensive’Max’ plans.
No telephone service is provided. Email Marketing Software For Real Estate