Introduction Email Marketing Software For Nonprofits
When I asked you to name an email Marketing instrument, what would you say? Email Marketing Software For Nonprofits
MailChimp? Aweber? ActiveCampaign?
Like many online industries now, email advertising has been Dominated by the identical large players for the last decade. Which means that they get promoted very heavily and accomplish a great deal of mindshare.
Now and then, however, an Underdog disrupts the marketplace, causing long-time customers to question their loyalties.
MailerLite has done precisely that.
So today, in this review, I’ll be tearing MailerLite from limb To limb to find out whether it really stands its own ground against the big boys…
…and, what’s more, whether youshould consider making the change.
– Uses tag-based system (called Groups)
– Powerful Segmentation using principles
– Custom Fields for advanced email personalization
– Advanced Campaign types (auto-resend, A/B, etc.. )
– Easy to Utilize email builder/template editor
– Practical Email components such as countdowns and product boxes
– Intuitive Type, popup and landing page builder
– Supports Automations employing visual workflows
– Offers Both digestible and comprehensive reporting
– A Fraction of the cost compared to most other options
– Strict Approval procedure
– Few email Templates available
– Very few Form templates accessible
– Can’t Create emails without leaving the visual workflow builder
– No Support for website monitoring Email Marketing Software For Nonprofits
Like most email marketing providers Nowadays, you will need to Go through a review process before being able to properly use the software.
When you first sign up, you’ll be asked to finish your profile.
This includes information like your company name, site, Industry, address, business size, list size and even the type of content you plan to send.
Then, you need to confirm your Website (or domain ).
This is still part of this acceptance process, and MailerLite will Simply ask which email is associated to this domain so they can email you a confirmation link.
As Soon as You’ve completed these Measures, you ought to wait it out.
The MailerLite staff will review your application, assess your Site, and ascertain whether you are a good fit for their services.
(Quite simply, they’re making sure you are not a spammer/scammer)
As revealed above, you’ll still be Able to utilize the software to create campaigns and perform with the attributes, but you won’t have the ability to send anything until accepted.
I had been”partially” approved within a few hours, which gave me a Temporary limitation of 500 subscribers.
Here’s what the email said:
But while these steps aren’t perfect for getting started, it Does help prevent malicious users from hurting everybody’s deliverability.
If you are anything like me, you’ll rely upon automations to handle Nearly all your email advertising.
(We will get to automations soon, don’t worry.)
But if it’s a new blog post, podcast, or timely Announcement, there’s always some excuse to send a more immediate email.
That is where’Campaigns’ come in.
Clicking the brand new’Create Campaign’ will give you several choices.
– Regular effort: A Conventional broadcast email.
– A/B split effort: Multiple email Versions, such as subject line, from name and, yes, even content. (Woop!)
– Auto resend: Resend to subscribers who Do not open your broadcast email, with the choice of changing the subject line and email content.
– RSS campaign: Produce a recurring campaign That sends new content to readers using your website’s RSS feed.
Aside from a few additional options, the Majority of these will follow Exactly the exact same step-by-step procedure of a standard campaign.
So let us walk you through it.
As Soon as You click to create your campaign, you’ll be asked to Select a favorite editor, whether that’s the dragn’ drop, rich text or HTML.
You can switch to the Templates tab and select from one of the pre-designed email templates — which will move you to the dragn’ drop editor .
At the time of writing, you’ll find 21 email templates to choose From which is somewhat on the low side, however, the layouts are super modern.
And, of course, if you would just Like to reuse a previous email, you can click on the’Recent Emails’ tab.
For this instance, I’ll choose the first template from the library.
The editor is easy to use, Making customizing these templates a 5-minute job.
You can also use the cubes in the sidebar to add distinct Types of articles to your email, including videos, merchandise columns, and social connections.
After making your adjustments, simply click’Done Editing’ and you’ll Be carried to the recipients’ choices where you can select your groups or segments.
The tab also allows one To build segment-like rules , in the event your targeting isn’t quite perfect.
Finally, right before sending, you’ll get into the’Schedule’ screen.
This is where you control if your broadcast email should go Out, whether that is instantly, at a set time/date, or according to your readers time zones.
Impressive, right? Email Marketing Software For Nonprofits
Managing Your Clients
Possessing granular control over your subscribers is arguably one of The most essential facets of any email advertising software today.
Because highly personalized campaigns are necessary if You are looking to increase opens, clicks, and, above all, your conversions.
And while most providers Permit You to”label” subscribers in order To target them more effectively, MailerLite uses a slightly different approach.
When you open up your subscriber dashboard, you’ll see two Choices; Segments and Groups.
Segments are basically rules.
Your readers belong to a segment only when they meet the Specified principles, and will be automatically added or eliminated accordingly.
Here’s what establishing a rule looks like:
Notice how you can also blend Principles, in addition to an alternate rule if the first does not exist.
Pretty smart, eh?
The next tab is for classes, and also the difference in title, These behave much like your normal”tagging” system.
(MailerLite even debated Changing the name to’Tags’, but ultimately decided against it.)
Contrary to Segments, Groups are upgraded manually or via an Automation principle — that we will get to in a moment — and they have no value besides what you actually call them.
As you Begin to use this platform, you’ll Start to understand At which Segments and Groups are generally used, but MailerLite delivers a hand in the event you’re unsure:
Fundamentally, groups are much more of a Deliberate activity on a per-subscriber basis, whereas Segments allow you to bulge multiple subscribers together according to a frequent denominator.
Somewhat confusing, I will admit… but I believe it’s a fair trade-off For the additional flexibility. In any case, they’re optional.
Finally, the’Fields’ tab is used to personalize your email copy.
You’ll notice that MailerLite has Already populated this area with their particular fields, such as name, business, and country.
If You Would like to create your own custom fields, you can do this by Clicking the’Add new field’ button.
So how do they actually work?
You can either upload a CSV file of your readers along with Your custom field data in separate columns… or can simply add these fields to a types which will only apply to prospective readers.
Here’s a screenshot of a test area I made and added into a form:
I won’t go too much into the form Stuff here because I have a whole section on that below, but this is the strategy I would recommend if you wished to use this feature.
Again, as Soon as You’ve collected your custom field data from fresh Subscribers, you are able to pull them in to your email content and subject line.
Just click the’Personalization’ drop down and select your Custom field.
I am barely scraping the surface Of what’s possible with custom fields, but it is important that you understand that this is a feature you may use.
Overall, it’s fair to state MailerLite has their subscriber Direction and personalization features on stage. Email Marketing Software For Nonprofits
If you are not impressed by what you’ve seen so far, then perhaps The page builder will tickle your fancy.
After selecting’Landing Pages’ in the forms page, you will be Able to select from 8 pre-designed templates.
Again, while the template selection Is not winning any awards, it does offer a fantastic foundation to work from if, for example the majority of us, you don’t have that pure eye for layout.
I went ahead and selected the’Lead Generation’ template, however They finally do the identical task; accumulate an email address.
This time, the editor will give you 17 building blocks to Further construct or alter your landing page.
Now, I’ve used my fair share of Visual site builders, and it is better than some dedicated solutions *Infection * WPBakery.
Along with the basic building blocks, you can use elements like Hero segments, popup buttons, reviews and countdown timers.
It won’t be replacing landing Page builders like Thrive Architect or even LeadPagesanytime soon, but credit where credit due, this thing over-delivers on all three form types.
Form Builder Tool
Unlike some email advertising tools, MailerLite actually offers a Decent pair of form building tools.
Not only that, but you can also create popups and landing pages Through this same interface, so there is a whole lot to cover here.
Let’s start with your Bog-standard embedded form.
These forms are first created inside MailerLite in order to get An embed code, which you can then put on your website to display it on specific pages.
Despite starting off super fundamental, the form designer lets you To personalize everything from the form style, subjects, background, name, enter fields and, clearly, the button.
Form text can also be edited directly, which Provides you a chance To visualize your backup in real time.
It would’ve been nice to have Some templates here, but as you know, there is more to a form than simply its appearance.
Clicking on the’Settings’ tab will Make It Possible for you to configure how the Form functions, including adding additional fields and establishing a custom success page.
(There’s even a GDPR compliance option. Sweet.)
And speaking of the success page…
…MailerLite also enables you to customize the default message, That will replace the embedded kind also prevents users .
Last but certainly not least, you Can assess how your form displays on cellular by shifting the toggle to reactive mode.
You won’t Have the Ability to make any design changes , but it makes Sense to test, nevertheless.
So that is an overview of the Embedded form but as I said before, you can also create popup forms in MailerLite.
While the Vast Majority of the setup process is identical, you will find A few differences I’d like to point out.
Unlike embedded forms, you can choose between a set of Templates:
While this isn’t the most Comprehensive choice, they do offer a fantastic base to work from and the editor is at least as simple to use with this form type.
Clicking the’E-commerce’ template requires me into a preview Before moving into the editor.
Here, you’ll notice there are a few new options under form types This time around:
Considering paid programs like Thrive Leads exist for both ribbons and slide-in forms, it is pretty impressive to see this amount of control over popup types.
And, like before, you can play the styling options to get it Matched up with your own branding.
Last, you can Select the close Behaviour of your form under the’Settings’ tab.
The default option is the X icon, but you can swap this out for A”No thanks” text choice, or have .
This is where most email Marketing platforms will render you, but MailerLite has yet another trick up its sleeve.
Reporting & Analytics
Like many tools, you’ll find a summary of your campaign Data in the dashboard.
Here you’ll see everything from campaign open and click info, Subscriber development, automation stats, and kind signups.
Clicking into any campaign will Give you specific coverage for this effort.
This is where you’ll discover a few statistics such as Unsubscribes, spam complaints, bounces, studying surroundings, email client and more.
This should be plenty of Information for the average user…
…but in Case You really want To dig into the numbers, you can click into individual areas of the report for a more comprehensive breakdown.
You can find some real gems under These reports.
For example, the’View Email’ tab also shows a click map, so You can see your subscribers interacted to another.
Reports for automations are Accessible under the’Automations’ tab, even though I found to be less insightful than campaign reports.
Here’s a quick example:
Total, MailerLite does a Stellar job with their reporting port, and many will find the available statistics more than enough to fulfill their demands.
What is email marketing without a dashboard of automation?
For many reading this, MailerLite’s automation capabilities Could easily make or break this review.
The good news? If you have used a visual workflow builder, You’ll immediately feel at home here…
Much like the rest of MailerLite, That the automations interface is simple, clean and simple to navigate — something which certainly can not be said for every email advertising software.
After setting your trigger, you can begin adding measures to your workflow.
These measures could be anything from sending an email, including a Postpone, a bubble break, or an act, like moving a contributor or updating their records.
Here’s a straightforward workflow I put together, where readers Are unsubscribed when they do not open my email within seven days.
There are countless Possibilities when it comes to workflow automations similar to this, and MailerLite should not have any trouble with the vast majority of use cases.
Granted, it is not quite as Feature-rich as something such as ActiveCampaign since it lacks some of the conditional elements. (Split, Visit, Goal, etc.. )
For Instance, there’s now no automation for moving Readers directly into a different automation.
That being said, the Majority of these activities can Nevertheless Be achieved by moving Subscribers into different classes that trigger new automation workflows. It’s simply much less effective…. yet.
Another question of efficiency here is when creating new mails In the automation workflow builder.
After adding an email block to The workflow, you’ll be asked to add your subject line that then appears on the block itself.
From there, clicking the’Design email’ button will fire up the Writer:
Now, you’ll be temporarily Redirected to the standard campaign creation wizard, which I covered previously in the review.
This time, but once you’ve created your email, clicking the ‘Done editing’ button will direct you straight back into the automations workflow rather than the usual sending options.
Finally, your email will be Loaded into your own automation.
A Wonderful touch here is using a thumbnail preview of your Email within your automation cube, which means you can find an idea about what it contains at a glimpse.
While this procedure may seem like A grind on newspaper, it is actually much faster than what I’m utilized to with other email advertising tools — ActiveCampaign being a fantastic example.
On the other hand, if you have come over from something such as ConvertKit where The editor is loaded within the automations builder, you will likely find this a downgrade in functionality.
It is quick enough for me, Personally, however I guess it is all relative.
Before I wrap up this section, there is 1 Kind of automation You won’t find in MailerLite, also that I think it’s important to highlight.
The ability to trigger an automation (or step) based on the way Subscribers interact with the webpages on your site.
This Sort of behavioral targeting only is not accessible MailerLite at this time, so if it’s something you use or plan to use, you might want to skip this one. Email Marketing Software For Nonprofits
The cost of MailerLite is among the tools largest Selling things, and let’s face it, we all love a good bargain.
For starters, they offer an infinite free plan that includes All attributes (including premium) for as many as 1,000 subscribers.
While there is some subtle Branding in your emails using this program, it is still an amazing alternative for those starting out.
And what about the premium programs?
It ends up, at around half of the Cost of the competition generally, MailerLite is by far among the cheapest options on the market. Plus, if you are willing to pay annually, you can also get a much greater discount.
In fact, I have not been able to find anything that does the same job, cheaper.
MailerLite is one of those few email marketing tools to interrupt The (very crowded) industry in the last couple of decades, and that’s no simple feat.
While it’s not as fast as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it performs exceptionally well at virtually anything you can throw at it.
I find MailerLite strikes the best balance Between flexibility, speed and simplicity, and all at a price point you will seriously struggle to beat.
Thinking of giving it a spin? Let us know how it works for you From the comments. Email Marketing Software For Nonprofits