Description of Getresponse Email Marketing Software For Bloggers
Getresponse is primarily an email Advertising program Which Allows you to: Email Marketing Software For Bloggers
Import and host a mailing list and also capture data on it
create newsletters which can be sent to the subscribers on your mailing list
automate your emails to subscribers via use of’autoresponders’
view and analyse data related to your email marketing campaigns — open rate, click through, forward etc..
Lately however, Getresponse’s feature set has evolved quite a bit, to the point where it’s becoming more of an’all-purpose’ marketing alternative.
Besides email advertising, it also provides webinar hosting, landing pages, and a few CRM (customer relationship management) performance.
We are going to discuss all these attributes in depth below, but first, let us look at pricing.
Getresponse’s attribute set is possibly among the most comprehensive out there.
Not only does it provide all the key stuff you’d expect from an email advertising platform – list hosting, templates, autoresponders, analytics and so forth, but as mentioned previously, it has been expanding the feature set to the point at which it is morphing into an all-in-one / CRM-style advertising and marketing platform.
The question is if Getresponse is a jack of all trades and master of none – let’s drill down into the crucial qualities to learn.
Up until quite recently Getresponse support was amongst the most comprehensive available for email marketing tools: the company offered phone service alongside live chat support, email support and assorted online tutorials / tools.
Regrettably, the telephone service has been discontinued. Instead you are going to have to use live chat (24/7) or email support. To be fair, many similar e-marketing platform suppliers only offer these two stations – if telephone support is a deal-breaker for you you might want to contemplate Aweber, which still supplies it (you can read our Aweber review here).
In terms of the quality of Getresponse support, I have not had to use it quite often (a good thing) but when I have I have discovered it for a small mixed bag (less of a fantastic thing). Some of the live chat service I have received was excellent, and I have not needed to wait too long to talk to a broker; the email support .
Some of the feedback I have from our readers will indicate that there do have to be improvements made in terms of the quality of support Getresponse offer. Much like a number of these types of businesses, I anticipate it often boils down to that you get daily. Email Marketing Software For Bloggers
Getresponse provides some very comprehensive analytics and reporting choices. You get all the basics of course – open rate, click-through, unsubscribe Prices and so on – but also to that there are some very nifty features Which Are worth a particular mention, specifically:
‘one-click segmentation’: the option to spot individuals who did not participate with an e-newsletter that you sent and set them in a section of subscribers that you can then email again with a different version of the e-newsletter
‘metrics over time’: you can discover just when most of your readers do it on your mails, and time your prospective mailouts based on this info
’email ROI’: by incorporating some tracking code into your post-sales webpage on your site, it is possible to find out how efficiently (or not!) Your email campaigns are driving sales, and work out your return on investment in electronic mail marketing.
Per-user info – you can click on one of your readers and see in which they signed from, where they’re located and which emails they’ve opened previously.
Mailchimp and Aweber provide some comparable reporting functionality (particularly around sales monitoring ) however Getresponse’s reporting application is definitely one of most fully featured out there (it surely trounces the stats options offered by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, however, in regards to templates, Getresponse arguably drops down a little.
Unfortunately, the templates supplied from the box look a bit dated; they are not as attractive as the ones provided by Mailchimp or Campaign Monitor (and that I slightly prefer Aweber’s offering here too).
On the plus side, the templates are extremely tweakable – you can change fonts, layouts and vision easily enough using the controls provided; and of course there’s nothing to prevent you designing your HTML email template and minding the code for it.
Additionally, you will find tons of templates to choose from — over 500 — and they are presented in easy-to-understand classes, therefore it is generally pretty straightforward to locate a good beginning point for a template and edit it until you’re happy with the design.
If you’re really not pleased with the templates provided by Getresponse, there’s also the choice of purchasing a template from a third party supplier such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is the range of RSS-to-email applications options aren’t so extensive (just 11 templates are supplied – well short of their 700+ accessible for routine newsletters!) And some of them played up a bit for me when I tested them in Outlook (2010). I eventually found something that worked for me, but I think there are definitely some improvements that could be created in this area. Email Marketing Software For Bloggers
Autoresponders are e-newsletters that are delivered to your subscribers at intervals depending on you — you can put them up so that instantly after somebody signals up to a mailing list, they receive a welcome message in the business; a week after they can receive a discount offer for some of your products or services; three weeks after they could obtain an encouragement to accompany you on social media. And so Forth.
Getresponse’s autoresponder functionality is an integral selling point – it offers among the most extensive feature sets available.
You can send either time-based or action-based messages; time-based options include cycles like the example above, and also action-based messages may be triggered by user actions or information, for example:
subscriptions to certain lists
changes in contact preferences
completed trades / targets
changes in consumer data
Lately Getresponse launched a new version of the new autoresponder performance, called’Marketing Automation.’
This allows you to make automation workflows using a drag and drop builder – you essentially set up an’automation flowchart’ that instructs Getresponse what to do when a user opens a specific offer, clicks on a specific link etc..
This kind of functionality goes far beyond what’s traditionally been available from autoresponders, and lets you create a user journey which can be customised to the nth level.
To get a fast overview I’d suggest taking a look in Getresponse’s video review for Marketing Automation.
It is important to note, however, that these more advanced marketing automation features are only available to the pricier plans – the’Pro’ program and up. Email Marketing Software For Bloggers
Landing page Builder
Online advertising campaigns that make use of landing pages will usually create far more leads in the event, instead of simply directing individuals to a (cluttered!) Site, they point users to appealing’squeeze pages’ containing clear information and a clean, well-designed data capture form.
Getresponse provides something quite useful in this regard that most of its rivals don’t: a landing page founder (and one that’s mobile-friendly to boot).
Products like Campaign Monitor and Aweber require that you make use of a third party (and paid-for) landing page creating tool such as Unbounce or Instapage; Mailchimp recently introduced a landing page performance but it is yet to become as sophisticated at Getresponse’s.
But unless you’re on a Getresponse’Guru’,’Max’ or’Enterprise’ program, the Getresponse landing page functionality is rather limited: you can just create 1 landing page, which can only be displayed 1,000 times a month.
Additionally, and above all, you can not utilize the landing page A/B testing functionality on the least expensive Getresponse program (whereby the system indicates a sample of your customers different versions of your landing page, computes conversion speeds, and finally rolls out the top performing landing page mechanically ).
If you are serious about landing pages – plus they are unquestionably a useful feature – then it is definitely worth looking at one of the costlier Getresponse plans.
You may buy the Landing Pages feature as an add-on to get an additional $15 per month, but very frustratingly, although the add-on permits you to display an unlimited number of landing pages to potential subscribers, it doesn’t consist of A/B testing.
Accordingly, if I had been interested in the Getresponse landing page functionality, I wouldn’t bother with this rather half-baked add-on: I’d just go for a few of the pricier plans (which I suppose is exactly what Getresponse want you to do!) .
Getresponse was ahead of its rivals for quite some time using its responsive email design performance, which automatically corrects your e-newsletter’s template so that when a user is reading it on a mobile device, the design and fonts will be optimized for the device in question.
Most competing products have caught up on this today, and extend responsive email templates, but Getresponse is far better than many similar goods when it comes to displaying a reactive preview of your e-newsletter – you just hit a’cellphone preview’ button to get an instant snapshot of your email resembles on a smartphone (see image right).
Not just this but you can’flip’ the smartphone preview around, so you may preview what your own email looks like when the screen is used in either portrait or landscape style. Email Marketing Software For Bloggers
Customer Relationship Management
Among the most frustrating aspects of utilizing many famous CRM tools is that the necessity to export information to CSV and straight back to your email marketing instrument in order to do mailouts (or the need to export info from your email marketing tool in your CRM to add leads to it).
So when I saw Getresponse lately introducing a brand new CRM feature in their plans I was intrigued – that could possibly eliminate all that data exporting and importing, and keep everything neatly in one place.
Initially I was not that impressed with the Getresponse CRM tool since you could only use it in order to carry out rather basic jobs: you could create sales pipelines, add contacts to these and track activity (emails, phone calls etc.) with those contacts manually.
But lately Getresponse have upped their game a bit on this front. The CRM is currently integrated with all of Getresponse’s email marketing operation and you can add users to a CRM pipeline according to their action (form completions, email opens, purchases etc.) or trigger autoresponders based on the addition of a new contact into a pipeline phase.
An example of how to use this functionality would be as follows:
It is possible to add a contact to a particular point on a sales pipeline based on the page of your site that they completed a form on;
you could then send a automated email tailored to that pipeline stage a few days afterwards;
and based on the actions they took with regard to that email (clicking on a certain link etc) you can automatically move them onto another phase of the pipeline and invite invite them into a webinar.
It is very clever stuff, and that I can’t think of any email marketing product offering such a tight integration between autoresponders and CRM pipelines. For this kind of functionality you normally need to appear at dedicated — and more costly — CRM products like Salesforce and Infusionsoft.
However, it’s not all good news about the CRM front there are a few big things missing out of Getresponse’s CRM feature set.
The most glaring omission is e mail activity monitoring. Other CRM packages permit you to bcc a dropbox email address any time you send an email to a lead or client; doing this keeps a record of the communication from the contact’s history. There is currently no way of doing so together with the Getresponse CRM, nor is there an simple way to send one-to-one emails to leads or clients.
And strangely, when you click on a contact within a deal pipeline, you can’t see their contact activity — i.e., the actions they’ve taken (open, clicks etc.) with regard to previous communications that you have delivered to your prospects aren’t displayed. To observe this, you have to go from the CRM part of Getresponse, search for your own contact in the contacts section and click in their details. But guess what? Doing this does not display their deal history.
Task management is non-existent also: Unlike committed CRM tools, there’s no way to assign tasks to other team members.
Finally, adding contacts into a pipeline stage is tough. You need to add contacts to a list first, then go to the CRM pipeline, add a bargain and hunt your lists for the contact you just added. From a usability standpoint this is very clunky and time consuming. You should just have the ability to put in a deal right to a pipeline and then enter the contact details of your guide or client at the point.
So as things stand, the Getresponse CRM is a bit half-baked. However, it is a new attribute and the things it can do on the automation side is remarkable. I’m optimistic that this attribute gets developed over time because done right, it is potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to sponsor webinars on the stage.
Given that webinars are generally used as a lead-generation strategy, the notion of having your email database along with your webinar tool under the same roof is extremely attractive.
The pricing is also very competitive too by comparison to based webinar solutions. For instance, among the leading webinar services, Gotowebinar, fees $199 per month to host webinars with up to 500 attendees; you can actually do exactly the same (and a great deal more) with Getresponse for $165 (so long as your list size is below 25,000).
With regard to attendee limits, the Getresponse’Guru’ program permits you to sponsor a webinar with up to 100 participants; the’Max’ program’s limit is 500.
You might even buy webinars functionality as a add on to a cheaper plan: $40 a month buys you a 100 attendees limit, $99 per month buys you a 500 attendees restrict. It isn’t clear what your choices are if you will need to host larger scale webinars compared to that however.
Two or Three Getresponse webinar features worth flagging up as being particularly useful are:
The fact Your attendees do not have to install any applications to attend the webinars
one-click record of your webinars
free online storage for playback documents
Ultimately webinar functionality is potentially an extremely useful feature to have sitting in your e-marketing arsenal and its addition as a characteristic provides Getresponse a very significant edge over its key rivals, especially once you consider that you can connect it in with a built-in CRM tool (more on that in a minute ). Email Marketing Software For Bloggers
The email deliverability rate – the proportion of e-newsletters delivered that successfully reach inboxes – is obviously a very important point to check at when selecting an email marketing tool.
Not all email advertising suppliers are that forthright in their deliverability rates; however, Getresponse seems pretty open about this, with this to say about it on their own site:
At GetResponse we are often asked about the quality of the deliverability speed. Since deliverability depends on a number of things, including the content of your messages, the deliverability rate may vary for each mailing. For all our clients jointly, nevertheless, we are pleased to say our general deliverability rate currently stands at 99%.
Clearly you’re going to need to choose the company’s term for this, but supposing it’s accurate, it is a good speed and inspires confidence that the vast majority of emails you send using Getresponse will reach their intended recipients.
What’s more, Getresponse actually provides you the deliverability rate of each message in your email analytics – that is something that I have not struck on rival goods’ metrics. A thumbs up for it.
I really do have to pull Getresponse up on one thing relating to deliverability nevertheless: to ensure a high deliverability rate, it is a good idea to use a platform called DKIM email authentication. You can use DKIM using Getresponse – but just on the more expensive Getresponse’Max’ programs.
Though I have not struck any deliverability difficulties utilizing the cheaper plans, competing products don’t force you to invest in a more expensive strategy to avail of the feature — it’d be useful to see Getresponse being more generous here.
There are two methods you can employ to add subscribers to a mailing list: using a’single opt-in’ or a’double opt-in’ process.
If you utilize a single opt-in process, the person registering to your mailing list is added to a mailing list the moment they hit the submit button on your sign up form.
Using a double opt-in procedure, the individual registering to your record is sent via an email containing a confirmation link that s/he must click before being subscribed.
The main advantage of a single sampling procedure is that it makes it very easy for users to sign up for a mailing list; it also generally increases conversion rate and so the amount of readers on your record. A dual opt-in process is better for verifying the folks subscribing to your list are using real email addresses and contributes to cleaner data and more accurate stats (because receptive rates etc. ) are calculated according to a list containing just email addresses).
The fantastic news is that Getresponse allows you to take advantage of either opt-in approach – this is not the case with all competing goods. Thus a thumbs up for Getresponse to be flexible about this.
You’re probably thinking that this sounds quite fine — but to be honest, I think there is a lot of room for advancement with respect to Getresponse form templates.
For a start, they are not responsive (i.e.they won’t resize themselves automatically to suit the device they are being viewed on).
Furthermore, no controls are offered by Getresponse to switch forms on or off on specific devices or pages of your site. In the light of Google’s brand new strategy to pop-ups (where websites can have a hit in search results if they display’intrusive interstitials’ on cellular devices) this really is a bit of a concern.
To circumvent this, I generally avoid using Getresponse form templates, and make do using HTML embeded forms that I design myself, and for popups I connect my Getresponse to a growth-hacking tool named Sumo (that enables me to change pop-ups off for mobile users, as well as display forms precisely as I’d like to and onto the pages I want). Email Marketing Software For Bloggers
Overall, Getresponse is pretty straightforward to use. It’s certainly easy enough to do all of the basics: import contacts, create campaigns, setup autoresponders and check statistics and the interface is pretty intuitive and clean.
With regards to how it stacks up against its rivals in this respect, I’d argue that Campaign Monitor is a tiny bit more user friendly, and Mailchimp includes a slicker user interface (though one which makes finding certain functionality just a little bit tricky at times).
One place I think that could be significantly better from a user-friendliness standpoint is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide a very flexible way to make blocks of articles and move them around an e-newsletter, in practice it’s fairly clunky to use and may cause accidental deletion of material, or positioning of it at the incorrect part of the e-newsletter.
If you’re able to get your head around it, and practice using it a bit, it does result in a useful tool – it’s just that the execution of it could be rather better.
Also, as explained above, the CRM instrument might be far better from a usability point of view — adding contacts to deals could be unnecessarily difficult.
The 30-day complimentary trial that Getresponse provides is fully operational and the free trial isn’t contingent upon providing credit card information.
This makes it possible to avoid that annoying”oops I forgot I signed up for that trial and today I’m getting charged for a product that I don’t use” scenario.
The only down side to this free trial is the fact that it limits the number of subscribers you can send to to 1000. It would be good if this could be raised a bit, as it would help prospective users try the tool out in more’real-world’ situations.
There are three main sorts of Getresponse pricing plan -‘Email’,’Guru’ and’Max’ — and inside each of these, many additional kinds of plan to pick from (all based on list size).
As much as 1,000 subscribers: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there’s an”Enterprise” plan for consumers that our lists transcend 100,000 email addresses: that begins at $1199, with exact pricing depending on prerequisites (if you are interested in the”Enterprise” plan, you’ll need to contact Getresponse to schedule a demo, outline your requirements and share pricing).
Significant discounts are available if you pay upfront for 12 or 24 weeks of service (18% and 30% respectively) — those are considerably more generous than most competing platforms. Email Marketing Software For Bloggers
Distinctions of Every Plan
Each of the Getresponse plans cover the significant basics — key features include:
The ability to import, develop and host an email database
a wide range of templates
responsive email layouts
RSS / blog to-email performance
comprehensive segmentation options
social sharing tools
There are a number of differences between the’Email’,’Pro’ and’Max’ plans but for me the key ones are:
CRM – Getresponse provides a client relationship manager tool on its’Guru’ plans up
landing pages – you can only avail of landing pages which enable split testing and unlimited views if you’re on a’Pro’ program or greater
Webinars – that performance isn’t available whatsoever around the’Email’ plan and the amount of webinar attendees is capped for the’Guru’ and’Max’ plans at 100, 500 respectively (it’s uncertain what the limit is about the’Enterprise’ program ).
Users – you can only have one user account on the’Email’ plan; by contrast you get 3 on’Guru’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you’re pleased to use one of the entry-level’Email’ programs, the pay-per-month Getresponse programs are on the whole cheaper than those supplied by many of its key competitors, especially in case you have a reasonably high number of email addresses onto your database.
By way of example, in case you’ve got a mailing list comprising between 9,000 and 10,000 documents which you want to send an infinite number of mails each month to, then you’ll discover that hosting it with Getresponse costs $65 per month.
$4 a month cheaper compared to Aweber
$10 cheaper per month than Mailchimp
$84 a month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure is dependent not just the number of email addresses in your database but on how many emails you send a month too. If you are delighted to limit the amount of mails delivered via Campaign Monitor (in the case above, to 50k mails ), you can expect to pay a monthly charge of $89, nevertheless considerably greater than Getresponse’s.
The sole well-known service I can think of that comes from significantly more affordable is Mad Mimi, which charges $42 per month to sponsor up to 10,000 email addresses (note however that the performance provided by Mad Mimi is nowhere near as broad as Getresponse’s or indeed the other products mentioned above).
Additionally, it is worth pointing out that Mailchimp offers narrower pricing bands, meaning that based on the size of your list, it may occasionally be a slightly cheaper alternative than Getresponse.
At the smaller database end of things, Getresponse’s pricing is really competitive too – you can sponsor a database containing 1,000 email addresses for $15 per month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee to get a 1,000 record database will be exactly the like Getresponse’s; and Mad Mimi supplies a marginally cheaper, if much less functional offering for $12 a month.
Two final things to be aware of on the pricing :
Some competing providers — especially Mailchimp – offer free account for users that have a few documents (but these don’t offer the full assortment of features that you get on a paid plan).
As mentioned before, if you’re ready to pay upfront for 1 or 2 years, you can avail of substantial discounts the other competitors do not yet supply.
So the most important thing is that Getresponse is pretty competitive in the pricing department. However, what about features? Email Marketing Software For Bloggers
Getresponse represents one of the more cost-effective ways to host and communicate using an email database.
It’s also among the most interesting products of its type – because it provides email marketing, landing pages, CRM and webinars all under a single roof. It’s hard to consider any rival product that delivers this’all around’ proposal, and it’s what continues to persuade us to use it to Style Factory’s email advertising.
Some improvements to Getresponse do need to be made nonetheless, especially where the email programmer is concerned – its own drag and drop interface is more fiddly and less responsive than it ought to be. A lot of improvements can be made to the data capture forms also, particularly for users wishing to exhibit them on mobile devices.
And from what I gather from reader opinions, there are improvements which could be made to the service offering.
Overall though I rate Getresponse very tremendously – you get substantial bang for your dollar with this product.
Here are a few pros and cons of using Getresponse overall:
Advantages of Getresponse
Superb marketing automation choices.
The CRM performance integrates neatly with Getresponse’s email automation functionality.
So long as you are pleased to utilize an’Email’ plan, Getresponse is cheaper than many of its key competitors (in some situations, substantially so) whilst offering just as much, if not more performance as them.
The discounts you get when paying upfront for a couple of years of service are very generous – you’ll be hard pressed to find similar reductions in prices from key opponents.
Its webinar functionality is a USP – something which is not offered by any similar products.
Its reporting and thorough split testing attributes are strong.
Getresponse is transparent regarding deliverability rates, publishing characters on its own site and supplying deliverability data for person e-newsletters that you send.
It provides an extremely flexible approach to information segmentation – more elastic than many competing goods.
It permits you to add subscribers to your mailing list on both a single-opt in and a double opt-in basis.
It sends emails that are reactive and allows you to preview smartphone variations of your e-newsletters really readily.
It includes a helpful landing page founder – but bear in mind you have to be on a more expensive plan to get the fully functional version of the.
You are able to test out all its features free for 30 days without the need to input credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing mails can be a little bit on the side.
The information capture forms provided aren’t responsive and you can’t control when and in which they are displayed on your website.
CRM functionality needs to be improved substantially before it can be thought of as a replacement for a standalone CRM merchandise.
There is a limited selection of RSS-to-HTML e-newsletter templates provided.
You can only use’web-safe’ fonts in e-newsletters, which may make the templates look marginally less slick than those provided by competing products.
The pricing arrangement is a little perplexing, with customers having to cover something of a premium to access the landing page creator tool.
The free trial limits the number of subscribers you can send messages into 1000.
The landing page add-on doesn’t let you perform A/B tests, meaning that so as to obtain this functionality you are forced to use a more expensive plan than you might like.
DKIM authentication is only on the more expensive’Max’ plans.
No telephone service is provided. Email Marketing Software For Bloggers