Description of Getresponse Email Marketing Software Features
Getresponse is primarily an email Advertising program Which Allows you to: Email Marketing Software Features
Import and host a mailing list and catch data onto it
generate newsletters which can be sent to the subscribers on your mailing list
automate your mails to subscribers via utilization of’autoresponders’
view and analyse data related to your email advertising campaigns — open rate, click through, forwards etc..
Recently however, Getresponse’s feature set has developed quite a bit, to the point where it is becoming more of an’all-in-one’ marketing solution.
Besides email advertising, it now also supplies training hosting, landing pages, and a few CRM (customer relationship management) functionality.
We are going to discuss all these attributes in depth below, but first, let us look in pricing.
Getresponse’s feature set is arguably one of the most comprehensive on the market.
Not only does this provide all of the key stuff you’d expect from an email marketing platform – list templates, hosting, autoresponders, analytics and so forth, but as mentioned previously, it has been expanding the attribute set to the point where it’s morphing into an all-in-one / CRM-style advertising and marketing platform.
The question is whether Getresponse is a jack of all trades and master of none – let us drill down to the crucial features to learn.
Up until quite recently Getresponse service was amongst the most comprehensive available for email marketing tools: the company offered phone support together with live chat support, email support and various online tutorials / tools.
Regrettably, the phone service has been discontinued. Instead you’ll need to use live chat (24/7) or email service. To be fair, many similar e-marketing platform providers only offer both of these channels – if telephone support is a deal-breaker for you you might want to contemplate Aweber, which nonetheless provides it (you can read our Aweber review ).
Concerning the quality of Getresponse service, I’ve never needed to use it very frequently (a fantastic thing) but when I have I have found it to be a small mixed bag (less of a good thing). A number of those live chat support I’ve received has been outstanding, and I haven’t had to wait too long to talk to a broker; the email support less so.
Some of the feedback I have from our readers does suggest that there do need to be improvements made in terms of the quality of service Getresponse offer. Much like a number of these kinds of companies, I expect it boils down to who you get on the day. Email Marketing Software Features
Getresponse offers some very comprehensive analytics and reporting options. You get all the Fundamentals of track – open rate, click-through, unsubscribe Prices and so forth – but also to that you will find some very nifty features that are worth a Specific mention, specifically:
‘one-click segmentation’: the option to spot individuals who didn’t participate with an e-newsletter you shipped and put them in a segment of readers that you can then email again using another version of the e-newsletter
‘metrics over time’: you can discover just when most of your readers do it in your emails, and time your future mailouts according to this information
’email ROI’: by adding some tracking code into your post-sales page on your site, it is possible to discover how efficiently (or not!) Your email campaigns are driving sales, and work out your return on investment in email advertising.
Per-user info – you could click on one of your subscribers and see where they signed up from, where they’re found and which emails they’ve opened in the past.
Mailchimp and Aweber offer some comparable reporting functionality (particularly around sales tracking) but Getresponse’s reporting tool is decidedly one of most featured on the market (it certainly trounces the stats options provided by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, however, when it comes to templates, Getresponse arguably falls down a little.
Unfortunately, the templates supplied from the box seem a bit dated; they are not as attractive as the ones offered by Mailchimp or even Campaign Monitor (and that I slightly prefer Aweber’s offering here too).
On the other hand, the templates are extremely tweakable – you can alter fonts, designs and imagery easily enough using the controls provided; and of course there’s nothing to stop you simply designing your own HTML email template and importing the code for this.
Additionally, you will find a lot of templates to choose from — around 500 — and they are introduced in easy-to-understand classes, therefore it’s generally pretty straightforward to locate a good beginning point for a template and then edit it before you are happy with the plan.
If you are really not pleased with the templates provided by Getresponse, there is also the option of purchasing a template from a third party supplier such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is that the assortment of RSS-to-email software options are not so extensive (only 11 templates are supplied – well short of the 700+ accessible for routine newsletters!) And a few of them played a bit for me when I tested them in Outlook (2010). I eventually found something that worked for me personally, but I think that there are definitely a few improvements which could be created in this area. Email Marketing Software Features
Autoresponders are e-newsletters which are sent to your readers at intervals determined by you — you can put them up so that immediately after somebody signs up to a mailing list, they get a welcome message from your company; a week after they could receive a discount offer for some of your goods or services; 3 weeks after they could obtain an invitation to accompany you on social networking. And so on.
Getresponse’s autoresponder functionality is a key selling point – it offers among the most extensive feature sets available.
You can send time-based or action-based messages; time-based choices comprise cycles such as the example above, and also action-based messages may be triggered by user actions or advice, for example:
subscriptions to particular lists
changes in contact preferences
completed transactions / targets
changes in consumer information
Lately Getresponse launched a brand new version of their new autoresponder functionality, called’Marketing Automation.’
This permits you to create automation workflows with a drag and drop builder – you essentially set up an’automation flowchart’ that instructs Getresponse what to do when a user opens a specific offer, clicks on a specific link etc..
This type of functionality goes far beyond what’s traditionally been available from autoresponders, and allows you to create a user travel which may be customised to the nth degree.
For a fast overview I’d suggest having a look at Getresponse’s video overview for Marketing Automation.
It’s important to note, however, these more advanced marketing automation features are only available on the pricier plans – the’Pro’ plan and up. Email Marketing Software Features
Landing page Builder
Online advertising campaigns which make use of landing pages will typically generate far more leads if, rather than simply directing people to some (cluttered!) Site, they point users to appealing’squeeze pages’ containing clear info and a clean, well-designed data capture type.
Getresponse provides something quite useful in this respect that the majority of its rivals don’t: a landing page creator (and one that is mobile-friendly to boot).
Products such as Campaign Monitor and Aweber ask that you make use of a third party (and non invasive ) landing page generating tool like Unbounce or Instapage; Mailchimp recently introduced a landing page functionality but it is yet to become as sophisticated at Getresponse’s.
However, unless you’re on a Getresponse’Pro’,’Max’ or’Enterprise’ plan, the Getresponse landing page performance is fairly limited: you can just create one landing page, which could simply be displayed 1,000 times per month.
Additionally, and above all, you can’t use the landing page A/B testing functionality on the cheapest Getresponse plan (where the system indicates a sample of your users different versions of your landing page, computes conversion rates, and ultimately rolls out the top performing landing page mechanically ).
If you’re serious about landing pages – and they are certainly a helpful attribute – then it is definitely worth considering among the more expensive Getresponse plans.
You can purchase the Landing Pages feature as an add-on for an additional $15 a month, however quite frustratingly, even though the add-on allows you to display an infinite number of landing pages to potential subscribers, it doesn’t consist of A/B testing.
Accordingly, if I was interested in the Getresponse landing page functionality, I wouldn’t bother with this fairly half-baked add-on: I’d just go for a few of the pricier programs (which I guess is exactly what Getresponse would like one to do) .
Getresponse was ahead of its competitors for quite a while with its responsive email layout functionality, which automatically corrects your e-newsletter’s template so that if an individual is reading it onto a mobile device, the design and fonts will be automatically optimised for the device in question.
Most competing products have caught up on this now, and extend responsive email templates, but Getresponse is better than most similar goods as soon as it comes to displaying a responsive preview of your e-newsletter – you simply hit a’mobile preview’ button for an instant snapshot of your email looks like on a smartphone (see picture right).
Not just that but you can’reverse’ the smartphone preview around, so you can preview what your email looks like when the display is employed in either portrait or landscape mode. Email Marketing Software Features
Customer Relationship Management
One of the most frustrating facets of utilizing many well-known CRM tools is that the necessity to export information to CSV and straight back to your email marketing tool in order to do mailouts (or the need to export data from your email marketing tool into your CRM to include leads to it).
When I watched Getresponse lately introducing a brand new CRM feature in their plans I was intrigued – this could possibly eliminate all that data exporting and exporting, and keep everything neatly in 1 place.
Initially I was not that impressed with the Getresponse CRM tool as you could only use it to perform quite basic tasks: you could create sales pipelines, add contacts to these and track activity (mails, phone calls etc.) with these contacts manually.
But recently Getresponse have upped their game a bit on this front. The CRM is now integrated with all of Getresponse’s email marketing operation and you can add users into a CRM pipeline based on their activity (form completions, email opens, purchases etc.) or trigger autoresponders depending on the accession of a new contact into a pipeline phase.
An example of how you could use this functionality is as follows:
It is possible to add a contact to a specific stage on a sales pipeline based on the page of your site that they completed a form ;
you could then send a automated email tailored to that pipeline period a few days later;
and dependent on the action they took in regards to that email (clicking on a particular link etc) you could automatically move them onto another phase of the pipeline and automatically invite them to a webinar.
It is very clever stuff, and that I can’t think of any email marketing product offering such a tight integration between autoresponders and CRM pipelines. For this kind of performance you normally need to appear at dedicated — and more costly — CRM products such as Salesforce and Infusionsoft.
However, it’s not all fantastic news about the CRM front there are a few big things missing from Getresponse’s CRM feature set.
The most glaring omission is e mail activity monitoring. Additional CRM packages permit you to bcc a dropbox email address any time you send an email to some lead or client; doing this keeps a record of the communication from the contact’s history. There is currently no method of doing this with all the Getresponse CRM, nor is there an simple way to send one-to-one mails to prospects or clients.
And strangely, when you click on a contact in a deal pipeline, you can not see their contact activity — i.e., the activities they have taken (open, clicks etc.) with regard to previous communications which you have delivered to your leads are not displayed. To observe this, you have to go out of the CRM part of Getresponse, hunt for your own contact in the contacts section and click on their details. But guess what? Doing this does not exhibit their deal history.
Task management is non-existent also: unlike dedicated CRM tools, there is no way to assign tasks to other group members.
Finally, adding contacts to your pipeline stage is difficult. You need to add contacts to a list first, then visit the CRM pipeline, include a bargain and search your lists for the contact you just added. From a usability point of view this is very clunky and time consuming. You should just be able to add a bargain directly to a pipeline and then input the contact information of your guide or client at that point.
So as things stand, the Getresponse CRM is a bit half-baked. However, it’s a new attribute and the stuff it can do on the automation side is impressive. I am optimistic that this feature becomes developed over time since done right, it’s possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to sponsor webinars on the platform.
Given that webinars are usually used as a lead-generation strategy, the notion of getting your email database along with your webinar tool under the same roof is extremely attractive.
The pricing is also very competitive too by comparison to established webinar solutions. By way of instance, among the primary webinar services, Gotowebinar, charges $199 a month to sponsor webinars with up to 500 attendees; you can really do the same (and a whole lot more) with Getresponse for $165 (so long as your listing size is under 25,000).
With respect to attendee limits, the Getresponse’Pro’ plan allows you to sponsor a webinar with up to 100 participants; the’Max’ program’s cap is 500.
You might also purchase webinars functionality as a add on to a cheaper plan: $40 per month buys you a 100 attendees limitation, $99 a month buys you a 500 attendees restrict. It isn’t clear what your options are if you will need to host larger scale distributions compared to that however.
A couple of Getresponse webinar features worth flagging up as being particularly useful are:
The very fact that your attendees don’t have to install any applications to attend the webinars
one-click record of your webinars
free online storage for playback files
Ultimately webinar performance is potentially a very useful feature to have sitting in your e-marketing arsenal and its inclusion as a feature provides Getresponse a very significant edge over its key competitors, especially once you believe you could connect it in using a built in CRM tool (more about that in a minute ). Email Marketing Software Features
The email deliverability rate – the percentage of e-newsletters sent that successfully reach inboxes – is obviously a very important thing to check at when choosing an email marketing tool.
Not all email marketing providers are that forthright about their deliverability rates; but Getresponse seems reasonably open about this, with this to say about it on their own website:
At GetResponse we’re often asked about the quality of the deliverability speed. Since deliverability depends on many things, including the content of your messages, the deliverability rate may vary for each mailing. For our clients jointly, nevertheless, we’re proud to say our overall deliverability rate currently stands at 99%.
Obviously you are going to need to choose the company’s term for this, but assuming it is true, it is a fantastic rate and inspires confidence that the huge majority of emails you send using Getresponse will reach their receivers.
Furthermore, Getresponse actually provides you the deliverability rate of each message on your email analytics – that is something I haven’t struck on rival goods’ metrics. A thumbs up for this.
I really do need to pull Getresponse up on something relating to deliverability nevertheless: to guarantee a high deliverability rate, it’s advisable to use a platform called DKIM email authentication. You are able to use DKIM using Getresponse – but just on the costlier Getresponse’Max’ programs.
Though I’ve not encountered any deliverability difficulties using the less costly plans, competing goods don’t force you to invest in a more expensive plan to avail of this feature — it would be useful to see Getresponse becoming more generous here.
There are two methods you can employ to add subscribers to a mailing list: using a’single opt-in’ or even a’double click’ process.
If you utilize one opt-in process, the person registering to your mailing list is added to your mailing list the moment they hit the submit button on your sign up form.
Using a double opt-in procedure, the person registering to your record is sent via an email containing a confirmation link that s/he must click before being subscribed.
The main benefit of a single sampling procedure is that it makes it very easy for users to sign up for a mailing list; it also generally increases conversion speed and so the amount of readers on your record. A double opt-in process is best for verifying the people subscribing to a list are using real email addresses and leads to cleaner information and more precise stats (because receptive rates etc. ) are calculated based on a list containing only email addresses).
Now, the good news here is that Getresponse allows you to make use of either opt-in approach – this isn’t true with all competing goods. So a thumbs up for Getresponse to be flexible on this.
You’re probably thinking that all this sounds quite good — but to be honest, I think there is a lot of room for improvement with regard to Getresponse kind templates.
To begin with, they are not responsive (i.e.they won’t resize themselves automatically to suit the device they are being watched on).
Furthermore, no controls are offered by Getresponse to switch forms on or off on particular devices or individual pages of your site. In the light of Google’s brand new approach to pop-ups (where sites can take a hit in search results if they display’intrusive interstitials’ on cellular devices) this really is a bit of a concern.
To circumvent this, I normally avoid using Getresponse form templates, and make do with HTML embeded forms that I style myself, and for popups I connect my Getresponse into a growth-hacking instrument called Sumo (that enables me to change pop-ups off for mobile users, as well as display forms exactly as I’d like to and onto the webpages I need ). Email Marketing Software Features
On the whole, Getresponse is really simple to use. It’s certainly easy enough to do all of the basics: import contacts, create campaigns, set up autoresponders and check numbers and the interface is really intuitive and clean.
With regards to how it stacks up against its rivals in this respect, I would assert that Campaign Monitor is a little bit more user friendly, and Mailchimp has a slicker user interface (though one which makes finding certain functionality just a little bit tricky at times).
1 place I feel that might be significantly better from a user-friendliness standpoint is the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide an extremely flexible way to create blocks of content and transfer them about an e-newsletter, in practice it is quite user friendly to use and may cause accidental deletion of content, or positioning of it in the wrong part of the e-newsletter.
If you can get your head around it, and practice using it a little bit, it will make for a helpful instrument – it is just that the implementation of it might be somewhat better.
Additionally, as explained above, the CRM tool could be better from a usability point of view adding contacts to deals could be unnecessarily difficult.
The 30-day complimentary trial which Getresponse provides is fully functional and the free trial is not contingent upon supplying credit card information.
This helps you avoid that annoying”oops I forgot I signed up for that trial and now I’m getting charged for a commodity that I do not use” scenario.
The only down side to this free trial is that it limits the amount of subscribers you can send to to 1000. It would be good if this could be increased a bit, as it would help potential users try the tool out in more’real world’ scenarios.
There are three chief types of Getresponse pricing strategy -‘Email’,’Guru’ and’Max’ — and inside each of them, several additional types of plan to choose from (all based on list size).
As much as 1,000 contributors: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there’s an”Enterprise” plan for consumers whose lists transcend 100,000 email addresses: that starts at $1199, with exact pricing based on requirements (if you’re interested in the”Enterprise” plan, you’ll need to contact Getresponse to schedule a demo, outline your requirements and share pricing).
Substantial discounts are available if you pay upfront for 12 or 24 months of support (18% and 30% respectively) — these are much more generous than many competing platforms. Email Marketing Software Features
Distinctions of Each Strategy
Each of the Getresponse plans cover the important fundamentals — key features include:
The capacity to export, grow and host an email database
a wide range of templates
responsive email designs
RSS / blog to-email performance
comprehensive segmentation options
social sharing programs
There are a number of differences between the’Email’,’Pro’ and’Max’ programs but for me the key ones are:
CRM – Getresponse provides a client relationship manager tool on its’Guru’ plans up
landing pages – you can simply avail of all landing pages which enable split testing and unlimited views if you are on a’Pro’ program or higher
Webinars – this functionality is not available whatsoever around the’Email’ strategy and the amount of webinar attendees is capped for the’Guru’ and’Max’ plans at 100, 500 respectively (it’s uncertain what the limit is about the’Enterprise’ plan).
Users – you can have just one user account on the’Email’ program; by contrast you receive 3 on’Guru’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you are happy to use one of those entry-level’Email’ plans, the pay-per-month Getresponse programs are on the whole cheaper than those supplied by many of its key competitors, particularly if you’ve got a reasonably large number of email addresses onto your database.
For instance, in case you have a mailing list containing between 9,000 and 10,000 records which you want to send an infinite number of mails each month to, you might discover that hosting it with Getresponse costs $65 monthly.
$4 per month cheaper than with Aweber
$10 cheaper a month than Mailchimp
$84 per month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure depends not just the number of email addresses on your own database but on how many emails you send per month also. If you’re delighted to set a limit on the amount of mails sent via Campaign Monitor (from the example above, to 50k emails), you can expect to pay a monthly fee of $89, nevertheless substantially higher than Getresponse’s.
The only well-known service that I could think of that comes in considerably more affordable is Mad Mimi, which costs $42 per month to host up to 10,000 email addresses (note however that the functionality offered by Mad Mimi is nowhere near as extensive as Getresponse’s or really the other products mentioned previously ).
It’s also worth pointing out that Mailchimp offers narrower pricing rings, meaning that depending on the size of your listing, it might occasionally be a slightly cheaper option than Getresponse.
In the database end of things, Getresponse’s pricing is really competitive too – you can host a database comprising 1,000 email addresses for $15 a month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee for a 1,000 recording database will be the same as Getresponse’s; and Mad Mimi supplies a slightly cheaper, if much less operational offering for $12 a month.
Two final things to be aware of about the pricing :
Some competing providers — notably Mailchimp – offer free account for users with a small number of documents (but these don’t offer the entire range of features that you get on a paid plan).
As stated before, if you are prepared to pay upfront for 1 or two years, you can avail of substantial discounts the other competitors don’t yet provide.
So the most important thing is that Getresponse is fairly competitive in the pricing department. But what about attributes? Email Marketing Software Features
Getresponse represents one of the more cost-effective ways to host and speak with an email .
It is also among the most interesting products of its type – in that it provides email marketing, landing pages, CRM and webinars all under a single roof. It’s difficult to think of any competing product that offers this’all round’ proposition, and it’s what continues to convince us to use it for Style Factory’s email advertising.
Some developments to Getresponse do need to be made however, especially where the email programmer is concerned – its drag and drop interface is more fiddly and less responsive than it should be. A lot of improvements could be made to the data capture forms too, particularly for consumers wanting to display them on mobile devices.
And from what I gather from reader feedback, there are improvements which could be made to the service offering.
All in all though I speed Getresponse very highly – you get considerable bang for your buck with this item.
Here are a few pros and cons of utilizing Getresponse overall:
Advantages of Getresponse
Superb marketing automation choices.
The CRM performance integrates neatly with Getresponse’s email automation operation.
Provided that you’re happy to use an’Email’ program, Getresponse is cheaper than most of its key competitors (in certain cases, substantially so) whilst supplying as much, or even more performance as them.
The discounts you get when paying upfront for one or two decades of support are extremely generous – you will be hard pressed to find comparable reductions in prices from key competitors.
Its webinar functionality is a USP – something which isn’t offered by any similar products.
Its reporting and comprehensive split testing attributes are powerful.
Getresponse is transparent about deliverability rates, publishing figures on its own site and providing deliverability statistics for individual e-newsletters that you send.
It offers a very flexible approach to information segmentation – more flexible than many competing products.
It allows you to add subscribers to a mailing list on both a single-opt in and also a double opt-in basis.
It transmits responsive emails and allows you to preview smartphone versions of your e-newsletters really easily.
It includes a helpful landing page founder – but keep in mind that you have to be on a more expensive strategy to get the fully operational version of this.
You are able to test all of its features free for 30 days without the need to input credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing emails may be a little bit on the fiddly side.
The data capture forms supplied aren’t responsive and you can not control when and where they are displayed on your website.
CRM performance needs to be improved substantially before it could be thought of as a replacement for a standalone CRM merchandise.
There’s a limited selection of RSS-to-HTML e-newsletter templates supplied.
You can only use’web-safe’ fonts from e-newsletters, which can make the templates seem slightly less slick than those supplied by competing goods.
The pricing arrangement is a little perplexing, with users having to cover something of a superior to access the landing page creator tool.
The free trial restricts the amount of subscribers you’ll be able to send messages to to 1000.
The landing page addition doesn’t allow you to perform A/B evaluations, meaning that so as to gain this functionality you’re forced to use a more expensive plan than you might like.
DKIM authentication is only on the more expensive’Max’ plans.
No phone service is provided. Email Marketing Software Features