Main Capabilities Email Marketing Software Download
Aweber provides you with the Following key features:
the capacity to import / host the email database
a wide range of templates
a few marketing automation functionality
responsive email designs
RSS / blog to-email functionality
telephone, email and live chat service
integrations with third-party apps Email Marketing Software Download
Aweber’s service is one of The stand-out features of the product.
Phone assistance, email support and Live chat service is all available – this compares very favourably with some key competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, who only offer live or email chat service.
Furthermore, there’s no hoops to Go through to get service – related phone number and email details can be seen quite easily on the organization’s contact page, without any requirement to trawl’knowledge bases’ or fill in any forms ahead.
On top of that, the Business won a Gold award in 2016 the US’ National Client Association’s Stevie Awards (and a silver and bronze awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the support you will receive when you contact them.
If you are a novice to email Advertising, then this type of simple access to good-quality support is a powerful argument in favour of using Aweber as your email marketing supplier.
In relation to The access to support, you can contact Aweber’s phone service team from 8am-8pm ET Monday to Friday, and their email and live/chat service is available 24/7.
By comparison to its own Competitors, Aweber supply one of the biggest sets of e-newsletters templates accessible: there are more than 700 accessible.
To Supply a bit of context, There are approximately 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be truthful, I do not adore all of The designs – some of them seem slightly dated. I would consider them to be marginally better than the Getresponse ones, but not as good as Mailchimp’s or Campaign Monitor’s.
However, the Sheer volume of templates available means that using a bit of tweaking you should be able to obtain a proper one for your e-newsletters. There’s, of course, always the choice of coding your own also. Email Marketing Software Download
Like similar e-marketing products, Aweber may take your site’s RSS feed and turn it in to e-newsletters which get sent out based on a schedule that you define. In Aweber, this can be called’Blog broadcasts’, though technically you can use this attribute with any material that has an RSS feed.
This operation is Particularly useful for bloggers who want subscribers on their mailing lists to automatically receive e-newsletters containing their newest articles (or, really, a monthly digest of blog posts). Essentially, it means you can power your newsletters from your website – this is a big time-saver.
It is worth noting however that You can not use the standard Aweber template layouts for RSS-to-email purposes – you need to pick from a set of templates which are specifically designed for this function.
On the plus side, you will find quite Some of these to choose from – more than most other e-marketing solutions I have tried.
On the down Side, a number look pretty dreadful. And annoyingly, you can’t use the standard Aweber email drag and drop interface to edit them. With a little bit of tweaking, you are probably going to have the ability to find something which works ok, but I think there’s definitely some large room for improvement here.
One thing that you can’t use in Aweber templates that you can in certain other competing platforms (like Mailchimp and Campaign Monitor) is web fonts. You’re limited to using the usual’safe fonts’ – Arial, Times New Roman, Trebuchet and so on.
There are good arguments for not Allowing use of internet fonts – for instance, your emails are very likely to appear more consistently and exhibit more reliably across email clients – however only using web safe fonts can make templates seem a tiny bit blander than they otherwise could.
Generally, I would give Aweber a Thumbs up in the template section, but it would be great to find some of the templates freshened up a bit, and the addition of some attractive web fonts.
Importing an Current database Into Aweber is a pretty straightforward affair.
You can upload the following file Types:
As an Alternative, You can add Individual subscribers, or copy and paste rows of readers into Aweber.
As you import your data, you’re Given the choice to add your readers to a certain set of autoresponders, and tag them. Not all competing goods permit the inclusion of imported data directly into autoresponder cycles so this really is a wonderful feature to have.
For anti-spam reasons, you will Have to answer some questions about how you gathered the data you are importing. If your list is on the bigger side, you can also have to wait until it is assessed by Aweber’s anti-spam compliance group (as is the case with other email marketing tools).
In essence, Aweber’s importing functionality is good – no complaints here.
Marketing automation is a feature Which is offered by email marketing solutions like Aweber.
I tend to think of it as ‘Autoresponders 2.0′ – in which you go beyond conventional’trickle’ campaigns and create complex user journeys with’IFTT’ – if this, then – style workflows.
With Marketing automation, you generally design a flowchart where mails are sent based on consumer actions: email opens, connect clicks, site visits, purchases made and so forth.
Aweber lately introduced a new advertising Automation feature that to some level provides this performance:’Aweber Campaigns.’ With this attribute, you may use certain user activities — namely opens and clickthroughs — and the program of tags to ascertain what needs to be routed to whom and when (see previously ).
However, I Think this operation needs to go a bit further actually – tools like Getresponse and Mailchimp provide considerably more flexibility in regards to which types of user behaviour can trigger mailouts.
For instance, in Getresponse, you may use triggers such as purchase, specific page visits, subscriber’score’ and revenue pipeline platform to send messages.
Thus Aweber is playing a bit of catch up with its competitors here. Email Marketing Software Download
Autoresponders – a series of Follow up emails which are automatically triggered by either time or user activities – are a key part of any e-marketing solution.
Aweber claim to have Invented autoresponders back in 1998 and as such you would expect their autoresponder functionality to be mind-blowingly good. Oddly, it’s merely’okay’.
On the plus side it is very easy To install follow up emails based on time interval – for instance, automatically sending subscribers an e-mail email instantly after sign up, a promo code two days afterwards and also a’follow us on social websites’ email a week after is extremely straightforward. This is a typical use of autoresponders and it is a cinch with Aweber.
On the other hand, triggering Autoresponders based on user activities and buys is a bit more complex compared to key competitors Mailchimp and Getresponse.
Using Aweber, you are able to make ‘goals’ or combine automation principles with tagging to create autoresponders act in very funky ways. . .but if you would like to take advantage of autoresponders in actually advanced manners, you’re likely going to need to look at other products, especially Getresponse, which supplies’advertising automation’ functionality that pops up to some built-in CRM.
And talking Of advertising automation…
Mobile Responsive Design
Unlike some other e-marketing Tools – especially, Mad Mimi – all of Aweber’s email templates are all’responsive’.
This means that they Automatically resize themselves to suit the device they’re being seen on. In this day and age of smartphones and tablets, this can be a fantastic feature.
One minor Gripe I have however regarding the reactive designs is the way to preview them you will actually have to send a test email to your smartphone. On other platforms you can usually just hit a’preview on phone’ button or comparable. The lack of this operation is not a dealbreaker by any means, but it will slow you down a little, particularly if you are sending a great deal of campaigns every month.
Divide testing (also called A/B testing) involves sending variants of your e-newsletters to some of your mailing list, monitoring the operation of each, and sending the’best’ version to the remainder of your list.
Many e-marketing tools manage This automatically for you: you create a few distinct versions of your email (using either differing content or subject headers), send them into a sample of your data, and your e-marketing solution will roll out the best performing version automatically to the remainder of your mailing list.
Split testing USED to be good In Aweber: until very recently, you were able to create and test four variants of an email (making Awber’s split testing operation better than many leading rivals; Getresponse being a noteworthy exception).
For a few Reason split testing is presently completely unavailable in Aweber – I have been assured by their sales staff that it’s coming back during the next few months, but if you believe you are likely to want this operation urgently you could be best off considering an alternate email marketing solution.
Email analytics in Aweber have been good. In addition to being able to monitor crucial stats such as open rate, clickthroughs and bounces, you can also look in a lot of other useful analytics / advice, including
that the Increase of lists over time
an overview of sign up approaches
where individuals are opening your email (i.e., geographical place )
the background of an individual’s activity – you can view past clicks and opens etc. in a per-subscriber level
And much else besides.
With regards to how this contrasts With competing products, I would say that Aweber’s reporting is more comprehensive than that which is available in Campaign Monitor or Mad Mimi; nonetheless I would assert that Mailchimp and Getresponse both offer better reporting ports.
Together with the latter two goods you Seem to have the ability to get more of an summary of information in 1 spot, especially when considering the operation of individual e-newsletters.
By contrast, With Aweber you’ve got to flick involving three sections -“Broadcasts”,”Clients” and”Reports” to get an overall picture of analytics, whereas Getresponse and Mailchimp present all their reporting data on one dashboard (that you can then use to drill down to particulars ). Email Marketing Software Download
A Great feature of Aweber is that the Flexibility it gives you around how you need to handle the opt-in procedure.
You can choose to subscribe your Users on either one opt-in or a dual opt-in basis (single opt-in is when a user is subscribed instantly after completing a form; dual opt-in is when they need to click a link in a confirmation email to complete their subscription).
The two Approaches have their own merits, so it’s fantastic to see Aweber being flexible in this respect – not all of competing solutions provide their clients with this choice.
Aweber Offers a decent selection of integrations with other options. You will find more than 400 integrations available which enable you to connect Aweber to various types of cloud-based applications – web builders like Wix or WordPress; CRM tools such as Salesforce; landing pages such as Instapage and so forth.
Some of them involve committed widgets; others involve adding a snippet of code into a site; others involve a sync tool such as Zapier.
It’s uncommon that Aweber will plug into other applications quite as seamlessly as Mailchimp (that seems to be the default’standard’ email advertising option for a great deal of apps), but you also should not have too much trouble getting Aweber to operate with a broad range of other SaaS (software as a service) programs.
Data in Aweber is Pretty straightforward. You can create sections not only depending on the contents of any field in your database, but also on user action too – mails opened, web pages visited, links clicked, goods bought and so on. It’s all very flexible and easy to use.
It is a bit tricky however To figure out how to get to the screen where you create the sections – you basically have to go to a’handle subscribers’ section, search for a number of readers and then save the search for a section.
To be honest, some options (such As Getresponse) use a similar approach to segment creation – although others (like Campaign Monitor and Mailchimp) provide a more findable’segments’ section.
Regrettably Aweber doesn’t let You broadcast mails to multiple sections at once, however. This will cause problems for many users who have a need to’pick and mix’ sections in mailouts on a normal basis.
By way of example, say you’re a dealership having a mailing list comprising a field known as’car model.’ You have used this field to section your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer that is Particularly pertinent to Polo, Golf and Passat owners, and you also want to send a message about it to all those three segments in one go.
In an ideal world you’d only be Able to choose the applicable segments and send the message to all those three classes. With Aweber though – that isn’t possible. You’d have to either send three individual messages or make a new section targeting’Polo OR Golf OR Passat.’
You’ll Have a similar problem if You want to exclude particular segments from the broadcast; so ultimately it is a little bit of thumbs-down for its segmenting performance in Aweber.
Other email Marketing tools, especially Getresponse and Campaign Monitor, handle this in a far better manner.
Overall I would say Aweber is a Solid email marketing instrument.
It’s not the best product of its own Kind available, but it’s reasonably priced, easy to use and comprises most of the main features you’d expect from an email marketing alternative.
The main aspects of the Item That would nudge me in Aweber’s direction are its own ease-of-use and comprehensive support. The latter might be especially important for some potential customers, especially those starting out in e-marketing without a truckload of specialized skills (you likely won’t have stuck, but if you do, you are able to speak with an actual human being on an actual phone line about your problem).
Additionally, it’s not overly Expensive compared to a competing products, notably Campaign Monitor and iContact.
The primary things that would Dissuade me are its lack of split testing operation and its comparatively basic automation features.
I hope you have found this Aweber review Helpful so far, but in case you have not made your mind up on if this is actually the e-marketing alternative for you, here’s a simple breakdown of the important pros and cons of utilizing it: Email Marketing Software Download
Benefits of using Aweber
Divide testing is presently disabled.
You can find cheaper options on the market which offer much more features in the marketing automation section – Getresponse being a prime example.
Some of the templates look somewhat dated.
The RSS to email templates are bad and they can not be edited using Aweber’s regular drag and drop email builder.
You can not include or exclude a number of sections at once when sending an e-newsletter.
Advantages of Aweber
It’s easy to use.
Support options are more extensive than is true with some key competing products and based on Aweber’s Stevie awards for customer service, ought to be high.
It’s reasonably priced – whilst not the most expensive product of its type out there, it is more affordable than several comparable options.
It enables you to select whether to subscribe people to your listing on a single or double click basis.
It’s good import performance, together with the option to import a broad assortment of file types and add the email addresses you are importing directly to an autoresponder cycle.
It integrates neatly with a fantastic range of third party applications and apps.
It comes with an extremely large assortment of templates – more than its key rivals.
Setting up easy time-based autoresponders is extremely simple to accomplish.
All email templates are responsive.
Reporting features are powerful.
Segmenting data is relatively simple and you can use both area contents and user action (email opens, links clicked etc.) to create your segments.
You can get a free trial of Aweber here.
You will find 5 Aweber plans on Provide:
Hosting and emailing a list containing up to 500 subscribers: $19 per month
501 to 2,500 subscribers: $29 per month
2,501 to 5,000 readers: $49 a month
5,001 to 10,000 subscribers: $69 per month
10,001 to 25,000 subscribers: $149 per month
If you have 25,000+ subscribers, You will need to call Aweber to get a quotation.
A 14% discount can be obtained If you pay quarterly; a 14.9% reduction is available if you pay yearly. There are also some discounts available for students and non-profit organisations.
One aspect of Aweber’s pricing Structure that prospective users may enjoy is that all of features are available on all plans – unlike some competing goods you don’t have to be on more expensive plans to unlock specific functionality.
Nevertheless, The functionality on Aweber – as we’ll see below – isn’t always as extensive as you might find in rival email marketing solutions.
Pricing Vs. Competitors
Aweber is, in general,
Significantly more affordable than Campaign Monitor
considerably cheaper than iContact
roughly the same cost as Mailchimp
marginally more costly than Getresponse
much more costly than Mad Mimi (notice: Mad Mimi’s feature set is significantly more basic nonetheless ).
It is worth noting that the above Comparisons do not really apply to very small lists however – if you have a little email database, a number of the competing goods are greater value.
For example, hosting a listing Containing 1000 records will cost you $29 with Aweber, and…
$12 per month with Mad Mimi
$15 monthly with Mailchimp
$15 per month using Getresponse
$29 per month using Campaign Monitor *
$32 monthly using iContact
Taking another example, if you Have a larger list containing 10,000 documents, it is going to cost $69 using Aweber and…
$149 monthly with Campaign Monitor *
$79 per month using iContact
$75 per month with Mailchimp
$65 per month with Getresponse
$42 per month with Mad Mimi
* A quick note about Campaign Monitor: there are a few cheaper Campaign Monitor plans available which permit you to host the very same amounts of email addresses outlined previously, but they restrict the number of e-newsletters that you can send to them. For the sake of a fair comparison, I have referenced the costs for Campaign Monitor programs that allow unlimited broadcasts as these plans are comparable in terms of ship volumes allowed to the Aweber ones.
That is just two examples of Route, and Aweber’s competitors have different pricing tiers that will occasionally make Aweber more economical, sometimes more expensive. But generally I would say Aweber is priced about in the center of the e-marketing solution scale.
Of course, pricing Isn’t the Only variable you should base your decision on. . .the more important consideration to work out is what bang you get for your dollar.
So let us Look at several Aweber attributes.
Aweber Free Trial
One of the Best ways to choose whether Aweber is for you naturally would be to avail of its free trial. Email Marketing Software Download