Description of Getresponse Email Marketing Software Cost Comparison
Getresponse is primarily an email marketing app that allows you to: Email Marketing Software Cost Comparison
Import and host a mailing list and capture data on it
generate newsletters which could be sent to the subscribers in your mailing list
automate your emails to subscribers via utilization of’autoresponders’
view and analyse statistics related to your email advertising campaigns — open rate, click through, forwards etc..
Lately however, Getresponse’s feature set has evolved quite a bit, to the point where it’s getting more of an’all-purpose’ marketing alternative.
Besides email advertising, it also supplies training hosting, landing pages, and a few CRM (client relationship management) performance.
We’ll discuss all these attributes in depth below, but first, let us look in pricing.
Getresponse’s attribute set is possibly one of the most comprehensive out there.
Not only does it provide all the crucial stuff you’d expect from an email marketing platform – list templates, hosting, autoresponders, analytics and so on, but as mentioned above, it has been expanding the feature set to the point where it is morphing into an all-in-one / CRM-style marketing platform.
The question is whether Getresponse is a jack of all trades and master of none – let us drill down into the key qualities to learn.
Up until very recently Getresponse service was amongst the most comprehensive available for email marketing tools: the company offered phone support alongside live chat support, email support and various online tutorials / tools.
Regrettably, the phone service has been discontinued. Instead you’ll have to use live chat (24/7) or email support. To be fair, most similar e-marketing platform providers only offer you both of these channels – if phone support is a deal-breaker for you then you may want to consider Aweber, which nonetheless provides it (you can read our Aweber review ).
Concerning the quality of Getresponse service, I’ve not had to use it quite frequently (a fantastic thing) but once I have I’ve discovered it to be a bit of a mixed bag (less of a fantastic thing). Some of those live chat support I have received was outstanding, and I have not had to wait too long to chat with a broker; the email support .
Some of the comments I have from our readers will suggest that there do need to be improvements made in terms of the caliber of service Getresponse offer. As with a lot of these types of companies, I anticipate it often boils down to who you get on the day. Email Marketing Software Cost Comparison
Getresponse offers some very comprehensive analytics and reporting choices. You get all the basics of track – open speed, click-through, unsubscribe rates and so forth – but also to that there are some very nifty features that are worth a Specific mention, specifically:
‘one-click segmentation’: the choice to identify people who did not engage with an e-newsletter that you sent and put them in a segment of readers that you can then email again using another variant of the e-newsletter
‘metrics over time’: you can find out exactly when a lot of your subscribers do it on your emails, and period your prospective mailouts based on this info
’email ROI’: by adding some tracking code into your post-sales page on your website, it is possible to discover how effectively (or not!) Your email campaigns are driving sales, and work out your return on investment in electronic mail advertising.
Per-user information – you can click on one of your readers and see in which they signed from, where they’re located and which emails they have opened previously.
Mailchimp and Aweber offer some comparable reporting performance (particularly around sales monitoring ) however Getresponse’s reporting application is definitely one of most fully featured out there (it certainly trounces the stats options provided by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, however, in regards to templates, Getresponse arguably drops down a little.
Unfortunately, the templates supplied from the box look somewhat dated; they are not as attractive as those provided by Mailchimp or even Campaign Monitor (and I marginally prefer Aweber’s offering here also ).
On the other hand, the templates are very tweakable – you can change fonts, designs and imagery easily enough using the controls provided; and of course there’s nothing to prevent you simply designing your own HTML email template and importing the code for it.
Additionally, you will find tons of templates to choose from — around 500 — and they’re introduced in easy-to-understand classes, so it is generally pretty simple to locate a good beginning point to get a template and then edit it until you are happy with the design.
If you are really unhappy with the templates offered by Getresponse, there’s also the option of buying a template from a third party provider such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is the range of RSS-to-email applications options aren’t very extensive (only 11 templates are provided – well short of the 700+ available for regular newsletters!) And some of them played up a bit for me when I tested them in Outlook (2010). I finally found something that worked for me, but I think that there are definitely some improvements which could be made in this region. Email Marketing Software Cost Comparison
Autoresponders are e-newsletters that are delivered to your subscribers at intervals determined by you personally — you can put them up so that immediately after someone signs up to a mailing list, they get a welcome message from your company; a week after they can get a discount offer for some of your goods or services; 3 weeks after they could receive an encouragement to follow you on social media. And so on.
Getresponse’s autoresponder functionality is a key selling point – it provides one of the most comprehensive feature sets available.
You can send time-based or action-based messages; time-based options comprise cycles such as the illustration above, and also action-based messages can be triggered by user actions or information, for example:
contributors to certain lists
changes connected preferences
finished transactions / targets
changes in consumer information
Lately Getresponse launched a brand new version of their new autoresponder functionality, called’Marketing Automation.’
This allows you to create automation workflows using a drag and drop builder – you basically set up an’automation flowchart’ that instructs Getresponse what to do if a user opens a particular offer, clicks on a specific link .
This type of functionality goes far beyond what’s traditionally been on offer from autoresponders, and allows you to create a user travel which may be customised to the nth degree.
For a fast overview I would suggest taking a look at Getresponse’s video review for Marketing Automation.
It is important to note, however, these more innovative marketing automation features are only available on the more expensive plans – the’Pro’ plan and upward. Email Marketing Software Cost Comparison
Landing page Builder
Online advertising campaigns that use landing pages will usually create far more leads if, instead of simply directing people to some (cluttered!) Website, they point users to appealing’squeeze pages’ comprising clear info and a tidy, well-designed data capture form.
Getresponse offers something very beneficial in this regard that the majority of its competitors do not: a landing page founder (and one that’s mobile-friendly to boot).
Products like Campaign Monitor and Aweber require you to make use of a third party (and paid-for) landing page creating tool like Unbounce or Instapage; Mailchimp lately introduced some landing page functionality but it’s yet to become sophisticated at Getresponse’s.
However, unless you’re on a Getresponse’Guru’,’Max’ or’Enterprise’ plan, the Getresponse landing page performance is fairly limited: you can just create 1 landing page, which can only be displayed 1,000 times per month.
Additionally, and very importantly, you can not utilize the landing page A/B testing functionality on the cheapest Getresponse plan (where the machine shows a sample of your customers different versions of your landing page, calculates conversion rates, and finally rolls out the top performing landing page automatically).
If you’re serious about landing pages – and they’re unquestionably a useful feature – then it’s definitely worth looking at among the more expensive Getresponse plans.
You can purchase the Landing Pages feature as an add-on for an extra $15 a month, but quite frustratingly, although the add-on permits you to display an infinite amount of landing pages to potential subscribers, it does not include A/B testing.
Accordingly, if I was considering the Getresponse landing page performance, I wouldn’t bother with this rather half-baked add-on: I would just go for a few of the more expensive programs (which I suppose is what Getresponse would like one to do!) .
Getresponse was ahead of its competitors for quite some time using its responsive email design functionality, which automatically corrects your e-newsletter’s template so that if a user is reading it onto a mobile device, the layout and fonts will be automatically optimised for the device in question.
Most competing products have captured up on this now, and extend responsive email templates, but Getresponse is better than most similar goods when it comes to displaying a reactive preview of your e-newsletter – you simply hit a’cellphone preview’ button for an instant snapshot of what your email looks like on a smartphone (see image right).
Not only this but you can’reverse’ the smartphone preview around, so you may preview what your email looks like when the display is employed in either portrait or landscape mode. Email Marketing Software Cost Comparison
Customer Relationship Management
One of the most frustrating aspects of utilizing many well-known CRM tools is that the necessity to export information to CSV and straight back to your email marketing instrument as a way to perform mailouts (or the need to export info from your email marketing tool into your CRM to add leads to it).
So when I saw Getresponse lately introducing a new CRM attribute in their plans I had been intrigued – this could potentially eliminate all that data exporting and importing, and keep everything neatly in 1 area.
Initially I wasn’t that impressed with all the Getresponse CRM tool since you can only use it to carry out rather basic jobs: you can create sales pipelines, add contacts to these and track activity (mails, phone calls etc.) with these contacts manually.
But lately Getresponse have upped their game somewhat on this particular front. The CRM is now integrated with all Getresponse’s email marketing functionality and you can add users into a CRM pipeline based on their activity (form completions, email opens, purchases etc.) or activate autoresponders depending on the addition of a new contact into a pipeline stage.
An example of how you could use this operation would be as follows:
You can add a contact to a specific point on a revenue pipeline depending on the page of your website that they finished a form on;
you could then send a automated email tailored to that pipeline period a few days later;
and dependent on the actions they took in regards to this email (clicking on a certain link ) you could automatically move them on another stage of the pipeline and automatically invite them to a webinar.
It’s very clever stuff, and that I can not think of any email advertising product offering such a tight integration between autoresponders and CRM pipelines. For this type of functionality you normally must appear at committed — and more expensive — CRM products such as Salesforce and Infusionsoft.
But, it is not all fantastic news on the CRM front — there are some big things missing from Getresponse’s CRM attribute collection.
The most glaring omission is e mail activity monitoring. Additional CRM packages allow you to bcc a dropbox email address any time you send an email to some lead or customer; doing this keeps a list of the communication in the contact’s history. There’s currently no method of doing so together with all the Getresponse CRM, nor is there an simple way to send one-to-one mails to prospects or clients.
And strangely, if you click a contact in a bargain pipeline, you can’t see their contact activity — i.e., the actions they’ve taken (open, clicks etc.) with regard to previous communications that you’ve delivered to your leads aren’t displayed. To see this, you need to go from the CRM section of Getresponse, hunt for your contact in the contacts section and click on their details. But guess what? Doing so doesn’t display their deal history.
Task management is non-existent too: unlike committed CRM tools, there is no way to assign tasks to other group members.
Eventually, adding contacts to your pipeline stage is tough. You need to add contacts to a list first, then go to the CRM pipeline, include a deal and hunt your lists to receive the contact you just added. From a usability standpoint this is very clunky and time consuming. You should just have the ability to put in a bargain directly to a pipeline and input the contact details of your guide or customer at the point.
So as things stand, the Getresponse CRM is a bit half-baked. But that said, it is a new feature and the things it could do on the automation side is impressive. I’m hopeful that this attribute becomes developed over time since done right, it is potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to host webinars on the platform.
Given that webinars are generally used as a lead-generation strategy, the notion of having your email database and your webinar tool under the same roof is extremely attractive.
The pricing is also very aggressive too by comparison to established webinar solutions. For example, among the primary webinar providers, Gotowebinar, charges $199 per month to sponsor webinars with up to 500 attendees; you can actually do the same (plus a whole lot more) with Getresponse for $165 (as long as your list size is below 25,000).
With respect to attendee limitations, the Getresponse’Guru’ program permits you to sponsor a webinar with around 100 participants; the’Max’ plan’s cap is 500.
You can even purchase webinars performance as a add on to a more affordable plan: $40 per month buys you a 100 attendees limit, $99 per month buys you a 500 attendees limit. It’s not clear what your choices are if you need to host larger scale distributions compared to that however.
A couple of Getresponse webinar features worth flagging up as being especially useful are:
The fact Your attendees don’t have to install any applications to attend the webinars
one-click list of your webinars
free online storage for playback documents
Ultimately webinar performance is potentially a very helpful feature to have sitting on your e-marketing arsenal and its addition as a feature gives Getresponse a very significant advantage over its key rivals, especially when you believe that you can connect it in with a built in CRM tool (more on this in a moment). Email Marketing Software Cost Comparison
The email deliverability rate – the proportion of e-newsletters delivered that successfully hit inboxes – is always an important point to look at when selecting an email marketing instrument.
Not all email advertising providers are that forthright in their deliverability prices; but Getresponse seems reasonably open about this, with this to say about it in their own website:
At GetResponse we are often asked about the quality of the deliverability rate. Since deliverability is dependent upon many factors, including the content of your messages, the deliverability rate could vary for each mailing. For our customers jointly, however, we’re pleased to say our general deliverability rate currently stands at 99%.
Obviously you’re going to have to choose the organization’s word for this, but assuming it’s true, it is a fantastic rate and inspires confidence that the vast majority of emails that you send using Getresponse will achieve their intended recipients.
What’s more, Getresponse actually provides you the deliverability rate of each message on your email analytics – that is something I have not encountered on rival products’ metrics. A thumbs up for this.
I really do need to pull Getresponse up on something relating to deliverability nevertheless: to ensure a high deliverability speed, it is a good idea to use a platform named DKIM email authentication. You can use DKIM with Getresponse – but just on the costlier Getresponse’Max’ programs.
Though I’ve not encountered any deliverability problems using the less costly plans, competing products do not make you invest in a more expensive plan to avail of this feature — it’d be useful to see Getresponse becoming more generous here.
There are two methods you can use to add subscribers to a mailing list: using a’only opt-in’ or even a’double opt-in’ process.
If you utilize one opt-in procedure, the individual signing up to your own mailing list is added to a mailing list the minute they hit the submit button on your sign up form.
With a double opt-in procedure, the individual registering to your list is sent an email containing a confirmation link that s/he have to click before being subscribed.
The most important advantage of a single sampling procedure is that it makes it really easy for users to sign up for your mailing list; it also generally increases conversion speed and so the number of subscribers on your record. A dual opt-in process is best for verifying the people subscribing to a list are using real email addresses and contributes to cleaner data and more accurate stats (because receptive rates etc. are calculated according to a list containing only real email addresses).
The good news is that Getresponse allows you to make use of either opt-in approach – this isn’t the case with all competing goods. So a thumbs up for Getresponse for being flexible about this.
You are probably thinking that this sounds pretty fine — but to tell the truth, I think there is a great deal of room for improvement with regard to Getresponse kind templates.
For a start, they are not responsive (i.e.they won’t resize themselves automatically to suit the device they are being watched on).
Furthermore, no controllers are provided by Getresponse to change forms off or on on particular devices or individual pages of your website. At the light of Google’s new strategy to pop-ups (where websites can have a hit in search results if they display’intrusive interstitials’ on mobile devices) this is a bit of a concern.
To circumvent this, I normally avoid using Getresponse form templates, and make do using HTML embeded forms that I style myself, and also for popups I link my Getresponse into a growth-hacking instrument named Sumo (that enables me to change pop-ups off for cellular users, in addition to display forms exactly as I’d love to and on the webpages I want). Email Marketing Software Cost Comparison
Overall, Getresponse is really simple to use. It is certainly easy enough to do all the fundamentals: import contacts, create campaigns, set up autoresponders and check numbers and the interface is pretty intuitive and clean.
In terms of how it stacks up against its competitors in this respect, I’d argue that Campaign Monitor is a tiny bit more user friendly, and Mailchimp has a slicker user interface (though one that makes finding certain functionality just a little bit tricky at times).
One area I feel that could be significantly better from a user-friendliness standpoint is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide a very flexible approach to make blocks of articles and transfer them about an e-newsletter, in practice it is quite user friendly to use and may cause accidental deletion of material, or positioning of it at the incorrect portion of the e-newsletter.
If you can get your head about it, and practice using it a bit, it will make for a useful tool – it is just that the implementation of it might be rather better.
Additionally, as described above, the CRM tool might be far better from a usability point of view adding contacts to deals could be difficult.
The 30-day free trial that Getresponse supplies is completely functional and the free trial isn’t contingent upon providing credit card information.
This helps you avoid that annoying”oops I forgot I signed up for that trial and now I am getting charged for a commodity I don’t use” scenario.
The only down side to this free trial is that it restricts the number of subscribers it is possible to send to 1000. It would be useful if this could be increased a little, as it might help prospective users try out the tool in more’real-world’ scenarios.
There are three main sorts of Getresponse pricing strategy -‘Email’,’Guru’ and’Max’ — and within each of these, several additional kinds of plan to choose from (all based on record size).
As much as 1,000 contributors: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there is an”Enterprise” program for users that our lists transcend 100,000 email addresses: this begins at $1199, with accurate pricing based on prerequisites (if you’re interested in the”Enterprise” plan, you’ll need to contact Getresponse to schedule a presentation, outline your requirements and share pricing).
Significant discounts are available if you pay upfront for 12 or 24 weeks of support (18% and 30% respectively) — those are considerably more generous than many competing platforms. Email Marketing Software Cost Comparison
Distinctions of Every Plan
All the Getresponse plans cover the important fundamentals — key characteristics include:
The ability to export, develop and host an email database
a wide Assortment of templates
responsive email designs
RSS / site to-email performance
comprehensive segmentation options
societal sharing programs
There are a number of differences between the’Email’,’Guru’ and’Max’ programs but for me the main ones are:
CRM – Getresponse provides a customer relationship manager tool on its own’Guru’ programs up
Landing pages – you can simply avail of landing pages which enable split testing and boundless views if you are on a’Guru’ program or higher
Webinars – that functionality isn’t accessible at all on the’Email’ plan and the amount of webinar attendees is capped for the’Pro’ and’Max’ programs at 100, 500 respectively (it’s unclear what the limit is about the’Enterprise’ program ).
Users – you can have just one user account on the’Email’ plan; by comparison you receive 3 on’Guru’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you are happy to use one of those entry-level’Email’ programs, the pay-per-month Getresponse plans are on the whole more affordable than those supplied by many of its key competitors, especially if you have a fairly high number of email addresses onto your database.
For instance, in case you have a mailing list containing between 9,000 and 10,000 documents which you wish to send an unlimited number of emails per month to, you’ll find that hosting it with Getresponse prices $65 monthly.
$4 per month cheaper compared to Aweber
$10 cheaper per month than Mailchimp
$84 per month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure is dependent not only the amount of email addresses on your database however on the number of emails you send a month too. If you are delighted to limit the number of mails delivered via Campaign Monitor (in the example above, to 50k emails), you can expect to pay a monthly charge of $89, nevertheless considerably higher than Getresponse’s.
The sole well-known service that I can think of that comes in considerably more affordable is Mad Mimi, which costs $42 per month to sponsor up to 10,000 email addresses (note however that the performance offered by Mad Mimi is nowhere near as broad as Getresponse’s or really another products mentioned above).
Additionally, it is worth pointing out that Mailchimp offers narrower pricing rings, meaning that based on how big your listing, it might sometimes be a slightly cheaper alternative than Getresponse.
In the database end of things, Getresponse’s pricing is really competitive too – you can sponsor a database comprising 1,000 email addresses for $15 a month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee for a 1,000 record database is exactly the same as Getresponse’s; and Mad Mimi provides a marginally cheaper, if less functional offering for $12 per month.
Two final things to be aware of on the pricing front:
Some competing suppliers — notably Mailchimp – offer free account for users with a small number of documents (but these do not supply the full assortment of features that you get on a paid plan).
As mentioned before, if you’re ready to pay upfront for 1 or two years, you can avail of significant discounts that the other competitors don’t yet supply.
So the most important thing is that Getresponse is pretty competitive in the pricing department. But what about features? Email Marketing Software Cost Comparison
Getresponse represents among the more cost-effective ways to host and communicate with an email .
It’s also among the most interesting products of its type – in that it provides email marketing, landing pages, CRM and webinars all under one roof. It is difficult to consider any rival product that delivers this’all round’ proposal, and it’s what continues to convince us to use it to Style Factory’s email advertising.
Some developments to Getresponse do need to be made however, especially where the email designer is concerned – its own drag and drop interface is more fiddly and less responsive than it should be. A lot of improvements could be made to the data capture types too, particularly for users wanting to display them on mobile devices.
And from what I gather from reader opinions, there are improvements that could be made to the support offering.
All in all though I rate Getresponse very highly – you receive substantial bang for your dollar with this product.
Listed below are a few pros and cons of using Getresponse overall:
Benefits of Getresponse
Superb marketing automation options.
The CRM performance integrates neatly with Getresponse’s email automation functionality.
So long as you’re happy to use an’Email’ program, Getresponse is cheaper than most of its key competitors (in certain situations, significantly so) whilst offering just as much, or even more performance as them.
The reductions you receive when paying upfront for a couple of years of service are extremely generous – you will be hard pushed to find similar reductions in costs from key competitors.
Its webinar functionality is a USP – something which is not offered by any products that are similar.
Its own reporting and comprehensive split testing features are strong.
Getresponse is clear regarding deliverability rates, publishing characters on its own site and providing deliverability data for individual e-newsletters that you send.
It offers a very flexible approach to information segmentation – more flexible than many competing products.
It allows you to add subscribers to a mailing list on both a single-opt in and also a double opt-in basis.
It transmits responsive emails and allows you to preview smartphone versions of your e-newsletters really easily.
It includes a helpful landing page founder – but bear in mind you need to be on a more expensive plan to get the fully functional version of this.
You can try out all its features free for 30 days without needing to input credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing emails may be a little bit on the fiddly side.
The data capture forms supplied are not responsive and you can not control when and in which they’re displayed on your website.
CRM functionality has to be improved substantially before it could be thought of as a replacement for a standalone CRM product.
There’s a limited selection of RSS-to-HTML e-newsletter templates provided.
You can just use’web-safe’ fonts in e-newsletters, which can make the templates look marginally less slick than those provided by competing products.
The pricing arrangement is a bit confusing, with users having to pay something of a superior to get the landing page creator tool.
The free trial limits the number of subscribers you’ll be able to send messages to to 1000.
The landing page add-on does not allow you to perform A/B tests, meaning that so as to obtain this functionality you’re forced to use a more expensive plan than you might like.
DKIM authentication is only on the more expensive’Max’ plans.
No telephone service is provided. Email Marketing Software Cost Comparison