Description of Getresponse Email Marketing Software Comparison 2016
Getresponse is primarily an email Advertising program Which Allows you to: Email Marketing Software Comparison 2016
Import and host a mailing list and catch data on it
generate newsletters that can be sent to the subscribers on your mailing list
automate your emails to subscribers via use of’autoresponders’
perspective and analyse data linked to your email advertising campaigns — open rate, click through, forward etc..
Recently however, Getresponse’s attribute set has evolved quite a bit, to the point at which it’s becoming more of an’all-in-one’ marketing solution.
Besides email marketing, it also supplies training hosting, landing pages, and a few CRM (client relationship management) functionality.
We’ll discuss all these attributes in depth below, but first, let’s look at pricing.
Getresponse’s feature set is possibly one of the most comprehensive on the market.
Not only does this provide all of the crucial stuff you’d expect from an email marketing platform – record templates, hosting, autoresponders, analytics and so forth, but as mentioned previously, it has recently been expanding the feature set to the point where it is morphing into an all-in-one / CRM-style marketing platform.
The question is if Getresponse is a jack of all trades and master of none – let us drill down into the crucial features to find out.
Up until very recently Getresponse support was one of the most comprehensive available for email advertising tools: the firm offered phone service alongside live chat support, email service and assorted online tutorials / resources.
Regrettably, the phone service has now been discontinued. Instead you’ll have to use live chat (24/7) or email support. To be honest, most similar e-marketing platform suppliers only offer you these two channels – if phone support is a deal-breaker for you you may wish to contemplate Aweber, which still provides it (you can read our Aweber review ).
In terms of the caliber of Getresponse service, I’ve never needed to use it very often (a fantastic thing) but when I’ve I’ve found it to be a bit of a mixed bag (less of a fantastic thing). A number of those live chat service I’ve received was outstanding, and I have not had to wait too much time to chat with a broker; the email service less so.
Some of the comments I’ve got from our readers does indicate that there do have to be improvements made in terms of the quality of service Getresponse offer. As with a lot of these types of businesses, I expect it often boils down to that you get daily. Email Marketing Software Comparison 2016
Getresponse offers some very comprehensive reporting and analytics choices. You get all the basics of track – open speed, click-through, unsubscribe rates and so forth – but also to that you will find some very nifty features Which Are worth a Specific mention, specifically:
‘one-click segmentation’: the choice to spot individuals who did not participate with an e-newsletter that you shipped and set them in a section of readers which you may then email again using a different variant of the e-newsletter
‘metrics over time’: you can discover just when most of your subscribers do it on your emails, and time your prospective mailouts based on this info
’email ROI’: by incorporating some tracking code to your post-sales webpage on your website, it is possible to find out how effectively (or not!) Your email campaigns are driving earnings, and workout your return on investment in email advertising.
Per-user information – you can click one of your subscribers and see where they signed up from, where they are found and which emails they’ve opened in the past.
Mailchimp and Aweber provide some comparable reporting performance (especially around sales monitoring ) but Getresponse’s reporting application is definitely one of most fully featured out there (it surely trounces the stats choices provided by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, but in regards to templates, Getresponse arguably falls down a bit.
Regrettably, the templates supplied out of the box look a bit dated; they are not as attractive as the ones provided by Mailchimp or Campaign Monitor (and that I slightly prefer Aweber’s offering here also ).
On the plus side, the templates are extremely tweakable – you can alter fonts, layouts and vision easily enough with all the controls provided; and of course there’s nothing to stop you designing your HTML email template and minding the code for it.
Additionally, you will find a lot of templates to choose from — over 500 — and they are introduced in easy-to-understand categories, so it is generally pretty straightforward to find a good beginning point for a template and then edit it before you’re happy with the plan.
If you are really unhappy with the templates provided by Getresponse, there’s also the option of purchasing a template from a third party provider such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is the range of RSS-to-email applications options are not so extensive (only 11 templates are supplied – well short of their 700+ accessible for regular newsletters!) And some of them played a bit for me when I tested them in Outlook (2010). I eventually found something that worked for me personally, but I think that there are definitely a few improvements that could be created in this region. Email Marketing Software Comparison 2016
Autoresponders are e-newsletters that are delivered to your subscribers at intervals depending on you — you can set them up so that instantly after somebody signs up to your mailing list, they receive a welcome message from your business; a week later they could get a discount deal for a number of your goods or services; 3 weeks after they could receive an invitation to accompany you on social networking. And so Forth.
Getresponse’s autoresponder functionality is a key selling point – it provides one of the most comprehensive feature sets available.
You can send either time-based or action-based messages; time-based options comprise cycles like the illustration above, and action-based messages can be triggered by user actions or information, such as:
subscriptions to certain lists
changes connected preferences
finished trades / targets
changes in consumer information
Lately Getresponse launched a new version of their new autoresponder performance, called’Marketing Automation.’
This allows you to create automation workflows using a drag and drop builder – you essentially set up an’automation flowchart’ that instructs Getresponse what to do if a user opens a particular deal, clicks on a specific link etc..
This type of functionality goes way beyond what has traditionally been on offer from autoresponders, and allows you to create an individual travel that may be customised to the nth level.
To get a fast overview I’d suggest having a look at Getresponse’s video review for Marketing Automation.
It is important to notice, however, that these more advanced marketing automation features are only available on the more expensive plans – the’Pro’ program and up. Email Marketing Software Comparison 2016
Landing page Builder
Online advertising campaigns which make use of landing pages will usually generate far more leads in the event, instead of simply directing people to a (cluttered!) Site, they point users to appealing’squeeze pages’ comprising clear info and a clean, well-designed data capture form.
Getresponse provides something quite useful in this regard that most of its competitors do not: a landing page founder (and one that’s mobile-friendly to boot).
Products such as Campaign Monitor and Aweber require that you make use of a third party (and paid-for) landing page generating tool such as Unbounce or Instapage; Mailchimp recently introduced some landing page functionality but it’s yet to become as sophisticated at Getresponse’s.
However, unless you’re on a Getresponse’Guru’,’Max’ or’Enterprise’ program, the Getresponse landing page functionality is fairly limited: you can just create 1 landing page, which can only be displayed 1,000 times a month.
Additionally, and above all, you can not use the landing page A/B testing performance on the least expensive Getresponse plan (whereby the system indicates a sample of your customers different versions of your landing page, calculates conversion rates, and ultimately rolls out the top performing landing page automatically).
If you are serious about landing pages – and they are certainly a helpful feature – then it is definitely worth considering among the costlier Getresponse plans.
You can purchase the Landing Pages attribute as an add-on to get an extra $15 per month, however quite frustratingly, although the add-on allows you to display an infinite amount of landing pages to prospective subscribers, it does not consist of A/B testing.
Accordingly, if I was considering the Getresponse landing page functionality, I would not bother with this fairly half-baked add-on: I’d just go for a few of the more expensive plans (which I suppose is what Getresponse want one to do) .
Getresponse was before its competitors for quite some time with its responsive email layout performance, which automatically corrects your e-newsletter’s template so that when an individual is reading it on a mobile device, the design and fonts will be optimized for the device in question.
Most competing products have caught up on this today, and extend responsive email templates, but Getresponse is far better than many similar products when it comes to displaying a responsive record of your e-newsletter – you simply hit on a’cellphone preview’ button for a quick snapshot of what your email looks like on a smartphone (see picture right).
Not only this but you can’flip’ the smartphone preview around, so you may preview what your email looks like when the screen is used in either portrait or landscape mode. Email Marketing Software Comparison 2016
Customer Relationship Management
One of the most frustrating aspects of utilizing many famous CRM tools is the need to export data to CSV and straight back into your email marketing instrument as a way to do mailouts (or the necessity to export info from your email marketing tool in your CRM to add leads to it).
So when I saw Getresponse lately introducing a new CRM attribute into their plans I was intrigued – that could potentially do away with all that data exporting and importing, and keep everything neatly in one area.
Initially I wasn’t that impressed with the Getresponse CRM tool as you could only use it in order to perform quite basic tasks: you can create sales pipelines, add contacts to these and monitor activity (emails, phone calls etc.) with these contacts manually.
But lately Getresponse have upped their video game a bit on this particular front. The CRM is currently integrated with all of Getresponse’s email marketing functionality and you can add users into a CRM pipeline according to their action (form completions, email opens, purchases etc.) or activate autoresponders depending on the addition of a new contact into a pipeline stage.
An example of how to use this functionality is as follows:
You can add a contact to a particular stage on a sales pipeline based on the page of your website that they finished a form on;
you could then send them a automated email tailored to this pipeline period a couple of days afterwards;
and based on the actions they took in regards to that email (clicking on a certain link etc) you could automatically move them onto another phase of the pipeline and invite invite them into a webinar.
It’s very clever stuff, and that I can not think of any email marketing product offering this kind of tight integration between autoresponders and CRM pipelines. For this kind of functionality you normally need to look at dedicated — and more costly — CRM products like Salesforce and Infusionsoft.
But, it is not all good news about the CRM front there are a few big things missing out of Getresponse’s CRM attribute set.
The most glaring omission is e mail activity monitoring. Other CRM packages allow you to bcc a dropbox email address whenever you send an email to a lead or client; doing so keeps a list of this communication from the contact’s history. There’s now no method of doing this together with all the Getresponse CRM, nor is there an easy way to send one-to-one emails to leads or customers.
And oddly, if you click a contact in a bargain pipeline, you can not see their contact action — i.e., the actions they’ve taken (open, clicks etc.) in regards to previous communications that you have delivered to your prospects aren’t displayed. To observe this, you need to go out of the CRM section of Getresponse, search for your own contact in the contacts section and click in their details. But guess what? Doing so does not exhibit their history.
Task management is non-existent too: unlike committed CRM tools, there’s no way to assign tasks to other group members.
Eventually, adding contacts to your pipeline stage is difficult. You have to add contacts to a list first, then go to the CRM pipeline, include a deal and hunt your lists for the contact you just added. From a usability point of view this is extremely clunky and time consuming. You should just be able to add a bargain directly to a pipeline and enter the contact details of your guide or customer at that point.
So as things stand, the Getresponse CRM is a bit half-baked. But that said, it is a new attribute and the things it could do on the automation aspect is remarkable. I’m optimistic that this attribute becomes developed over time because done right, it’s possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to sponsor webinars on the platform.
Given that webinars are generally utilized as a lead-generation tactic, the idea of getting your email database along with your webinar tool under the same roof is very appealing.
The pricing is also very aggressive also compared to based webinar solutions. By way of example, among the leading webinar providers, Gotowebinar, charges $199 per month to sponsor webinars with up to 500 attendees; you can actually do the same (plus a great deal more) with Getresponse for $165 (as long as your listing size is under 25,000).
With regard to attendee limits, the Getresponse’Guru’ plan permits you to sponsor a webinar with up to 100 participants; the’Max’ program’s limit is 500.
You can even purchase webinars functionality as an add-on to a more affordable plan: $40 per month buys you a 100 attendees limitation, $99 per month buys you a 500 attendees restrict. It isn’t clear what your choices are if you need to host larger scale webinars compared to that however.
A couple of Getresponse webinar features worth flagging up as being especially useful are:
The fact that your attendees do not have to install any applications to attend the webinars
one-click list of your webinars
free online storage for playback documents
Ultimately webinar functionality is potentially a very helpful feature to have sitting on your e-marketing arsenal and its inclusion as a characteristic provides Getresponse a very significant edge over its key rivals, especially once you believe you could connect it in with a built-in CRM tool (more on this in a moment). Email Marketing Software Comparison 2016
The email deliverability rate – the proportion of e-newsletters sent that successfully hit inboxes – is obviously an important thing to check at when choosing an email marketing tool.
Not all email marketing providers are that forthright in their deliverability rates; but Getresponse seems pretty open about this, with this to say about it on their own website:
At GetResponse we are frequently asked about the quality of our deliverability rate. Because deliverability is dependent upon many things, including the content of your messages, the deliverability rate may vary for every mailing. For all our clients collectively, nevertheless, we’re proud to say our overall deliverability rate now stands at 99%.
Clearly you’re going to need to take the organization’s word for this, but assuming it’s accurate, it’s a fantastic speed and inspires confidence that the vast majority of emails that you send using Getresponse will reach their intended recipients.
Furthermore, Getresponse actually provides you the deliverability rate of every message on your email analytics – this is something I have not struck on competing goods’ metrics. A thumbs up for it.
I really do need to pull Getresponse up on something relating to deliverability nevertheless: to guarantee a high deliverability rate, it’s advisable to use a system called DKIM email authentication. You can use DKIM using Getresponse – but just on the more expensive Getresponse’Max’ programs.
Although I have not struck any deliverability problems utilizing the cheaper plans, competing goods don’t make you invest in a more expensive strategy to avail of this feature — it’d be useful to see Getresponse becoming more generous here.
There are two approaches you can employ to add subscribers to a mailing list: having a’single opt-in’ or a’double opt-in’ process.
If you utilize a single opt-in procedure, the person registering to your mailing list is added to your mailing list the minute they hit the submit button on your sign up form.
With a double opt-in process, the person registering to your record is sent via an email containing a confirmation link that s/he must click before being subscribed.
The main advantage of a single opt-in process is that it makes it very simple for users to sign up for a mailing list; additionally, it generally increases conversion speed and therefore the amount of subscribers on your record. A dual opt-in process is best for verifying that the people subscribing to your record are using actual email addresses and contributes to cleaner information and more precise stats (because receptive rates etc. ) are calculated according to a list containing just email addresses).
Now, the fantastic news here is that Getresponse allows you to make use of either opt-in approach – this is not the case with all competing goods. So a thumbs up for Getresponse for being flexible on this.
You are probably thinking that this sounds quite fine — but to tell the truth, I think there is a great deal of room for advancement with regard to Getresponse form templates.
To begin with, they are not responsive (i.e., they won’t resize themselves automatically to match the device they’re being viewed on).
Furthermore, no controls are provided by Getresponse to switch forms on or off on particular devices or individual pages of your site. In the light of Google’s new strategy to pop-ups (where websites can take a hit in search results if they exhibit’intrusive interstitials’ on cellular devices) this is a bit of a concern.
To get around this, I normally avoid using Getresponse form templates, and make do using HTML embeded forms which I style myself, and also for popups I link my Getresponse to some growth-hacking tool named Sumo (this allows me to change pop-ups off for cellular users, as well as display forms precisely as I’d love to and on the pages I want). Email Marketing Software Comparison 2016
On the whole, Getresponse is really simple to use. It is certainly easy enough to do all of the fundamentals: import contacts, create campaigns, set up autoresponders and check numbers and the interface is really intuitive and clean.
In terms of how it stacks up against its competitors in this respect, I would assert that Campaign Monitor is a little bit more user friendly, and Mailchimp includes a slicker user interface (though one which makes locating certain functionality just a bit tricky at times).
1 place I think that might be significantly better in the user-friendliness point of view is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide an extremely flexible approach to create blocks of articles and move them around an e-newsletter, in practice it’s fairly user friendly to use and may lead to accidental deletion of content, or positioning of it at the incorrect part of the e-newsletter.
If you’re able to get your head around it, and practice using it a bit, it does result in a helpful instrument – it’s only that the execution of it might be somewhat better.
Also, as explained above, the CRM instrument might be better from a usability point of view adding contacts to deals can be difficult.
The 30-day complimentary trial that Getresponse supplies is completely functional and the free trial is not contingent upon supplying credit card information.
This helps you avoid that annoying”oops I forgot I signed up for that trial and now I’m getting charged for a commodity that I don’t use” scenario.
The only down side to this free trial is that it restricts the number of readers it is possible to send to to 1000. It would be useful if this could be increased a little, as it would help potential users try out the tool in more’real-world’ scenarios.
There are 3 chief types of Getresponse pricing plan -‘Email’,’Pro’ and’Max’ — and within each of them, many additional types of strategy to choose from (all based on list size).
Up to 1,000 subscribers: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there’s an”Enterprise” plan for consumers that our lists exceed 100,000 email addresses: this begins at $1199, using exact pricing depending on prerequisites (if you’re interested in the”Enterprise” program, you’ll want to contact Getresponse to schedule a demo, outline your requirements and discuss pricing).
Substantial discounts are available if you pay upfront for 12 or 24 weeks of support (18% and 30% respectively) — these are considerably more generous than most competing platforms. Email Marketing Software Comparison 2016
Distinctions of Each Plan
Each of the Getresponse plans cover the significant basics — key features include:
The capacity to import, grow and host an email database
a wide range of templates
responsive email designs
RSS / blog to-email performance
comprehensive segmentation alternatives
societal sharing tools
There are a number of differences between the’Email’,’Guru’ and’Max’ programs but for me the key ones are:
CRM – Getresponse provides a customer relationship manager tool on its own’Pro’ programs up
Landing pages – you can only avail of landing pages which enable split testing and boundless views if you are on a’Guru’ plan or higher
Webinars – that functionality is not accessible whatsoever around the’Email’ strategy and the amount of webinar attendees is capped for the’Pro’ and’Max’ plans at 100, 500 respectively (it is uncertain what the limit is about the’Enterprise’ program ).
Users – you can have just one user account on the’Email’ plan; by comparison you receive 3 on’Guru’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you’re happy to use one of those entry-level’Email’ programs, the pay-per-month Getresponse programs are on the whole cheaper than those provided by many of its key competitors, especially if you’ve got a reasonably large number of email addresses on your database.
By way of instance, in case you’ve got a mailing list containing between 9,000 and 10,000 documents which you want to send an unlimited number of mails each month to, you’ll find that hosting it with Getresponse costs $65 monthly.
$4 a month cheaper than with Aweber
$10 cheaper per month than Mailchimp
$84 per month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure depends not only the amount of email addresses on your database however on how many emails you send a month also. If you’re happy to limit the amount of emails delivered via Campaign Monitor (from the case above, to 50k mails ), you can expect to pay a monthly fee of $89, still substantially greater than Getresponse’s.
The only well-known service that I could think of that comes from considerably more affordable is Mad Mimi, which charges $42 a month to host up to 10,000 email addresses (note however that the functionality offered by Mad Mimi is nowhere near as extensive as Getresponse’s or really another products mentioned above).
Additionally, it is worth pointing out that Mailchimp offers thinner pricing bands, meaning that depending on the size of your listing, it might occasionally be a slightly cheaper alternative than Getresponse.
At the smaller database end of things, Getresponse’s pricing is really competitive too – you can host a database comprising 1,000 email addresses for $15 per month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee for a 1,000 record database is exactly the like Getresponse’s; and Mad Mimi provides a marginally more affordable, if much less operational offering for $12 per month.
Two final things to be aware of about the pricing :
Some competing suppliers — especially Mailchimp – offer completely free accounts for users that have a small number of records (but these don’t offer the entire assortment of features that you get on a paid program ).
As mentioned before, if you’re ready to pay upfront for 1 or 2 decades, you can avail of substantial discounts the other competitors don’t yet supply.
So the bottom line is that Getresponse is pretty competitive in the pricing department. But what about features? Email Marketing Software Comparison 2016
Getresponse represents among the more cost-effective tactics to host and communicate with an email database.
It is also among the most intriguing products of its kind – in that it provides email marketing, landing pages, CRM and webinars all under one roof. It is hard to think of any rival product that delivers this’all round’ proposition, and it’s what proceeds to persuade us to utilize it to Style Factory’s email marketing.
Some developments to Getresponse do have to be made nonetheless, particularly where the email programmer is concerned – its drag and drop interface is much more fiddly and not as responsive than it ought to be. A lot of improvements could be made to the data capture types too, particularly for users wishing to display them on mobile devices.
And from what I gather from reader feedback, there are improvements which could be made into the service offering.
All in all though I rate Getresponse very highly – you receive considerable bang for your dollar with this product.
Here are a Couple of pros and cons of using Getresponse overall:
Benefits of Getresponse
Excellent marketing automation choices.
The CRM performance integrates neatly with Getresponse’s email automation functionality.
Provided that you are pleased to utilize an’Email’ plan, Getresponse is cheaper than many of its key competitors (in certain cases, substantially so) whilst offering as much, if not more functionality as them.
The discounts you get when paying upfront for a couple of decades of support are extremely generous – you’ll be hard pressed to find similar reductions in prices from key opponents.
Its webinar functionality is a USP – something that isn’t provided by any products that are similar.
Its own reporting and thorough split testing attributes are powerful.
Getresponse is clear regarding deliverability rates, publishing figures on its site and providing deliverability statistics for individual e-newsletters you send.
It offers a very flexible approach to information segmentation – more elastic than many competing goods.
It permits you to add subscribers to your mailing list on both a single-opt in and also a double opt-in basis.
It sends emails that are reactive and permits you to preview smartphone versions of your e-newsletters really easily.
It comes with a useful landing page creator – but bear in mind that you have to be on a more expensive strategy to get the fully functional version of this.
You can test out all its features free for 30 days without the need to enter credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing emails can be a little bit on the fiddly side.
The data capture forms supplied are not responsive and you can’t control when and where they’re displayed on your website.
CRM performance needs to be improved considerably before it can be considered a replacement for a standalone CRM product.
There is a limited selection of RSS-to-HTML e-newsletter templates provided.
You can just use’web-safe’ fonts in e-newsletters, which may make the templates look slightly less slick than those supplied by competing products.
The pricing arrangement is a little confusing, with users having to pay something of a premium to get the landing page creator tool.
The free trial limits the number of subscribers you can send messages to to 1000.
The landing page add-on doesn’t allow you to perform A/B evaluations, meaning that so as to gain this functionality you are forced to use a more expensive plan than you might like.
DKIM authentication is only available on the more expensive’Max’ plans.
No telephone service is provided. Email Marketing Software Comparison 2016