Description of Getresponse Email Marketing Software Companies
Getresponse is primarily an email marketing program Which Allows you to: Email Marketing Software Companies
Import and host a mailing list and capture data on it
generate newsletters which could be delivered to the subscribers on your mailing list
automate your mails to subscribers via use of’autoresponders’
view and analyse data linked to your email marketing campaigns — open rate, click through, forwards etc..
Recently however, Getresponse’s feature set has developed quite a bit, to the point where it’s becoming more of an’all-in-one’ marketing alternative.
Besides email advertising, it also provides webinar hosting, landing pages, and some CRM (customer relationship management) performance.
We are going to discuss all these attributes in depth below, but first, let’s look in pricing.
Getresponse’s feature set is possibly among the most comprehensive out there.
Not only does this provide all the crucial stuff you would expect from an email marketing platform – record templates, hosting, autoresponders, analytics and so forth, but as mentioned above, it has been expanding the feature set to the point at which it is morphing into an all-in-one / CRM-style advertising and marketing platform.
The inquiry is whether Getresponse is a jack of all trades and master of not – let’s drill down into the crucial qualities to learn.
Up until quite recently Getresponse support was one of the most comprehensive available for email advertising tools: the firm offered phone support together with live chat support, email support and assorted online tutorials / tools.
Sadly, the phone service has now been discontinued. Instead you are going to need to use live chat (24/7) or email support. To be honest, many similar e-marketing platform suppliers only offer both of these stations – if telephone service is a deal-breaker for you then you may want to consider Aweber, which nonetheless supplies it (you can read our Aweber review here).
Concerning the quality of Getresponse service, I have never needed to use it very often (a good thing) but when I’ve I’ve found it to be a bit of a mixed bag (less of a good thing). Some of those live chat support I have received has been excellent, and I have not needed to wait too long to chat with an agent; the email support less so.
Some of the comments I’ve got from our readers will suggest that there do have to be improvements made in terms of the caliber of support Getresponse offer. As with a number of these kinds of businesses, I anticipate it often boils down to who you get on the day. Email Marketing Software Companies
Getresponse offers some very comprehensive analytics and reporting choices. You get all the basics of course – open rate, click-through, unsubscribe Prices and so forth – but also to that you will find some very nifty features Which Are worth a Specific mention, namely:
‘one-click segmentation’: the option to identify people who didn’t engage with an e-newsletter you sent and put them in a section of readers which you can then email again using another variant of the e-newsletter
‘metrics over time’: you can find out exactly when most of your readers do it on your emails, and period your prospective mailouts according to this information
’email ROI’: by adding some tracking code into your post-sales page on your website, you can discover how efficiently (or not!) Your email campaigns are driving earnings, and workout your return on investment in electronic mail marketing.
Per-user information – you could click on one of your subscribers and see where they signed up from, where they’re located and which emails they have opened previously.
Mailchimp and Aweber offer some comparable reporting performance (especially around sales monitoring ) but Getresponse’s reporting tool is decidedly one of most featured out there (it certainly trounces the stats options offered by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, however, when it comes to templates, Getresponse arguably falls down a little.
Unfortunately, the templates supplied from the box look a bit dated; they are not as attractive as those offered by Mailchimp or even Campaign Monitor (and I slightly prefer Aweber’s offering here too).
On the plus side, the templates are extremely tweakable – you can change fonts, layouts and imagery easily enough with all the controls supplied; and naturally there is nothing to stop you simply designing your own HTML email template and minding the code for it.
Additionally, you will find a lot of templates to choose from — over 500 — and they are introduced in easy-to-understand categories, therefore it’s generally pretty simple to locate a good starting point to get a template and edit it before you are happy with the design.
If you are really unhappy with the templates provided by Getresponse, there’s also the choice of purchasing a template from a third party supplier such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is that the assortment of RSS-to-email software options aren’t so extensive (only 11 templates are provided – well short of the 700+ accessible for routine newsletters!) And a few of them played a bit for me when I tested them in Outlook (2010). I eventually found something that worked for me, but I think there are definitely some improvements which could be made in this region. Email Marketing Software Companies
Autoresponders are e-newsletters that are delivered to your readers at intervals determined by you personally — you can put them up so that immediately after someone signs up to a mailing list, they get a welcome message from the business; a week after they could receive a discount offer for some of your products or services; 3 weeks later they could obtain an encouragement to accompany you on social media. And so Forth.
Getresponse’s autoresponder functionality is a key selling point – it offers one of the most extensive feature sets available.
You can send time-based or action-based messages; time-based choices include cycles such as the example above, and also action-based messages may be triggered by user actions or information, such as:
contributors to certain lists
changes in contact tastes
completed trades / targets
changes in consumer information
Recently Getresponse launched a new version of the new autoresponder performance, known as’Marketing Automation.’
This allows you to make automation workflows using a drag and drop builder – you essentially install an’automation flowchart’ that educates Getresponse what to do if a user opens a specific deal, clicks on a certain link .
This kind of functionality goes way beyond what has traditionally been available from autoresponders, and allows you to make a user travel which can be customised to the nth level.
For a quick overview I’d suggest having a look in Getresponse’s video review for Marketing Automation.
It is important to notice, however, that these more innovative marketing automation features are only available on the pricier plans – the’Guru’ plan and upward. Email Marketing Software Companies
Landing page Builder
Online advertising campaigns that make use of landing pages will usually create far more leads in the event, instead of simply directing individuals to some (cluttered!) Site, they point users to appealing’squeeze pages’ comprising clear information and a clean, well-designed data capture type.
Getresponse offers something quite useful in this respect that the majority of its competitors do not: a landing page founder (and one that is mobile-friendly to boot).
Products like Campaign Monitor and Aweber require you to use a third party (and non invasive ) landing page generating tool such as Unbounce or Instapage; Mailchimp recently introduced some landing page functionality but it is yet to become sophisticated at Getresponse’s.
But unless you are on a Getresponse’Guru’,’Max’ or’Enterprise’ plan, the Getresponse landing page performance is rather limited: you can just create 1 landing page, which could only be displayed 1,000 times per month.
Additionally, and above all, you can not use the landing page A/B testing performance on the cheapest Getresponse plan (where the system indicates a sample of your users different versions of your landing page, calculates conversion speeds, and ultimately rolls out the top performing landing page mechanically ).
If you’re serious about landing pages – and they’re certainly a helpful feature – then it is definitely worth looking at among the more expensive Getresponse plans.
You may purchase the Landing Pages attribute as an add-on to get an additional $15 per month, however quite frustratingly, although the add-on permits you to show an infinite amount of landing pages to potential subscribers, it does not consist of A/B testing.
Therefore, if I had been considering the Getresponse landing page functionality, I wouldn’t bother with this fairly half-baked add-on: I’d just go for a few of the more expensive plans (which I guess is what Getresponse want you to do!) .
Getresponse was ahead of its rivals for quite a while using its responsive email design functionality, which automatically corrects your e-newsletter’s template so that when an individual is reading it on a mobile device, the layout and fonts will be optimized for the device in question.
Most competing products have caught up on this now, and offer responsive email templates, but Getresponse is far better than many similar products when it comes to displaying a responsive record of your e-newsletter – you simply hit a’mobile preview’ button for a quick snapshot of what your email looks like on a smartphone (see image right).
Not only that but you can’flip’ the smartphone preview around, so that you may preview what your email looks like when the display is employed in either portrait or landscape mode. Email Marketing Software Companies
Customer Relationship Management
Among the most frustrating aspects of using many famous CRM tools is that the necessity to export information to CSV and straight back into your email marketing tool in order to do mailouts (or the necessity to export info from the email marketing tool in your CRM to include prospects to it).
So when I watched Getresponse recently introducing a brand new CRM feature into their plans I was intrigued – that could possibly do away with all that info exporting and exporting, and keep everything neatly in 1 area.
Initially I was not that impressed with all the Getresponse CRM tool since you can only use it in order to carry out quite basic tasks: you could create sales pipelines, add contacts to them and monitor activity (mails, phone calls etc.) with those contacts manually.
But recently Getresponse have upped their game somewhat on this front. The CRM is now integrated with all Getresponse’s email marketing functionality and you can add users into a CRM pipeline based on their activity (form completions, email opens, purchases etc.) or activate autoresponders based on the addition of a new contact into a pipeline stage.
An example of how to use this functionality would be as follows:
It is possible to add a contact to a particular point on a revenue pipeline depending on the page of your site they finished a form on;
you can then send a automated email tailored to that pipeline stage a couple of days later;
and dependent on the actions they took in regards to this email (clicking on a particular link etc) you can automatically move them onto another stage of the pipeline and automatically invite them to a webinar.
It’s very smart stuff, and that I can’t think of any email advertising product offering such a tight integration between autoresponders and CRM pipelines. For this type of performance you normally must appear at dedicated — and more expensive — CRM products like Salesforce and Infusionsoft.
But, it is not all fantastic news about the CRM front there are a few big things missing out of Getresponse’s CRM attribute collection.
The most glaring omission is email activity tracking. Other CRM packages allow you to bcc a dropbox email address any time you send an email to a lead or customer; doing this keeps a record of the communication from the contact’s history. There is currently no way of doing so with the Getresponse CRM, nor is there an easy way to send one-to-one mails to leads or customers.
And strangely, if you click on a contact in a bargain pipeline, you can not see their contact action — i.e., the actions they’ve taken (open, clicks etc.) with regard to previous communications which you have delivered to your prospects are not displayed. To observe this, you have to go from the CRM part of Getresponse, search for your contact in the contacts section and click on their details. But guess what? Doing this does not exhibit their history.
Task management is non-existent also: Unlike dedicated CRM tools, there’s no way to assign tasks to other group members.
Finally, adding contacts to your pipeline stage is tough. You need to add contacts to a list , then go to the CRM pipeline, add a deal and hunt your lists to receive the contact you just added. From a usability point of view this is very clunky and time consuming. You should just have the ability to put in a bargain directly to a pipeline and then input the contact information of your guide or client at that point.
So as things stand, the Getresponse CRM is somewhat half-baked. However, it’s a new attribute and the things it could perform on the automation side is remarkable. I’m hopeful that this attribute gets developed over time because done right, it’s possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to sponsor webinars on the platform.
Given that webinars are generally used as a lead-generation tactic, the idea of getting your email database along with your webinar tool under precisely the same roof is very attractive.
The pricing is also very aggressive too by comparison to established webinar solutions. For instance, one of the leading webinar services, Gotowebinar, fees $199 a month to host webinars with as much as 500 attendees; you can actually do exactly the same (plus a great deal more) with Getresponse for $165 (as long as your list size is below 25,000).
With respect to attendee limitations, the Getresponse’Guru’ plan permits you to sponsor a webinar with up to 100 participants; the’Max’ program’s limit is 500.
You can also buy webinars performance as a add on to a cheaper plan: $40 a month buys you a 100 attendees limit, $99 a month buys you a 500 attendees limit. It’s not clear what your choices are if you need to host larger scale webinars compared to that however.
A couple of Getresponse webinar features worth flagging up as being particularly useful are:
The fact Your attendees don’t need to install any software to attend the webinars
one-click list of your webinars
free online storage for playback files
Ultimately webinar performance is potentially a very helpful feature to have sitting in your e-marketing arsenal and its addition as a feature provides Getresponse a very significant advantage over its key competitors, particularly when you consider that you can link it in using a built in CRM tool (more on this in a minute ). Email Marketing Software Companies
The email deliverability rate – the proportion of e-newsletters sent that successfully hit inboxes – is always an important thing to look at when choosing an email marketing tool.
Not all email marketing suppliers are that forthright about their deliverability prices; however, Getresponse seems reasonably open about that, with this to say about it in their website:
At GetResponse we are often asked about the quality of the deliverability rate. Since deliverability is dependent upon many factors, including the content of your messages, the deliverability rate could vary for every mailing. For our customers collectively, however, we are proud to say our overall deliverability rate now stands at 99%.
Obviously you are going to need to choose the organization’s term for this, but assuming it’s true, it is a good speed and inspires confidence that the huge majority of emails you send using Getresponse will achieve their intended recipients.
Furthermore, Getresponse actually gives you the deliverability rate of every message on your email analytics – that is something I haven’t struck on competing products’ metrics. A thumbs up for it.
I do need to pull Getresponse on one thing relating to deliverability nevertheless: to guarantee a high deliverability speed, it is a good idea to use a system named DKIM email authentication. You can use DKIM using Getresponse – but just on the more expensive Getresponse’Max’ plans.
Although I have not struck any deliverability problems utilizing the less costly plans, competing products do not make you invest in a more expensive strategy to avail of this feature — it would be useful to see Getresponse becoming more generous here.
There are two approaches you can use to add subscribers to a mailing list: having a’single opt-in’ or a’double opt-in’ process.
If you use use a single opt-in procedure, the person signing up to your mailing list is added to your mailing list the moment they hit the submit button on your sign up form.
Using a double opt-in procedure, the individual signing up to your list is sent via an email containing a confirmation link that s/he have to click before being subscribed.
The most important benefit of a single opt-in process is that it makes it really simple for users to subscribe to a mailing list; it also generally increases conversion speed and therefore the number of subscribers on your record. A double opt-in process is best for verifying that the people subscribing to your list are using actual email addresses and contributes to cleaner data and more accurate stats (because receptive rates etc. ) are calculated based on a list containing just email addresses).
The fantastic news is that Getresponse permits you to make use of either opt-in approach – this isn’t the case with all competing goods. Thus a thumbs up for Getresponse to be flexible about this.
You’re probably thinking that all this sounds pretty good — but to tell the truth, I think there’s a great deal of room for improvement with respect to Getresponse form templates.
To begin with, they’re not responsive (i.e.they won’t resize themselves automatically to match the device they’re being viewed on).
Additionally, no controls are offered by Getresponse to change forms off or on on particular devices or pages of your website. In the light of Google’s new approach to pop-ups (where websites can have a hit in search results if they exhibit’intrusive interstitials’ on cellular devices) this really is a small concern.
To get around this, I normally avoid using Getresponse form templates, and make do with HTML embeded forms that I style myself, and for popups I connect my Getresponse into a growth-hacking instrument named Sumo (this allows me to switch pop-ups off for mobile users, in addition to display forms precisely as I’d love to and onto the webpages I want). Email Marketing Software Companies
On the whole, Getresponse is pretty straightforward to use. It’s certainly easy enough to do all the basics: import contacts, create campaigns, setup autoresponders and check statistics and the interface is really intuitive and clean.
With regards to how it stacks up against its competitors in this respect, I’d assert that Campaign Monitor is a tiny bit more user friendly, and Mailchimp includes a slicker user interface (though one which makes finding certain functionality a bit tricky at times).
One area I think that might be significantly better from a user-friendliness point of view is the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide an extremely flexible way to make blocks of content and transfer them around an e-newsletter, in practice it’s fairly clunky to use and can lead to accidental deletion of content, or placement of it in the incorrect portion of the e-newsletter.
If you can get your head about it, and practice using it a bit, it will make for a useful instrument – it is only that the implementation of it could be somewhat better.
Additionally, as described above, the CRM instrument could be far better from a usability point of view adding contacts to deals can be unnecessarily difficult.
The 30-day complimentary trial which Getresponse supplies is completely operational and the free trial isn’t contingent upon providing credit card details.
This makes it possible to avoid that annoying”oops I forgot I signed up for that trial and now I am getting charged for a commodity I don’t use” scenario.
The only down side to this free trial is the fact that it limits the number of subscribers you can send to 1000. It would be useful if that could be raised a bit, as it might help potential users try out the tool in more’real-world’ situations.
There are three main types of Getresponse pricing strategy -‘Email’,’Guru’ and’Max’ — and within each of them, several additional types of strategy to choose from (all based on record size).
As much as 1,000 subscribers: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there’s an”Enterprise” program for users whose lists exceed 100,000 email addresses: this starts at $1199, using exact pricing depending on requirements (if you’re interested in the”Enterprise” program, you will need to contact Getresponse to schedule a demo, outline your requirements and share pricing).
Substantial discounts are available if you pay upfront for 12 or 24 weeks of support (18% and 30% respectively) — those are much more generous than most competing platforms. Email Marketing Software Companies
Distinctions of Each Plan
Each of the Getresponse plans cover the important basics — key features include:
The ability to import, develop and host an email database
a wide range of templates
responsive email layouts
RSS / site to-email functionality
comprehensive segmentation alternatives
social sharing tools
There are a number of differences between the’Email’,’Guru’ and’Max’ programs but for me the key ones are:
CRM – Getresponse provides a customer relationship manager tool on its’Guru’ plans up
landing pages – you can only avail of all landing pages that allow split testing and boundless views if you’re on a’Guru’ program or greater
Webinars – this functionality is not accessible at all on the’Email’ plan and the amount of webinar attendees is capped for the’Pro’ and’Max’ programs at 100, 500 respectively (it’s unclear what the limit is on the’Enterprise’ plan).
Users – you can only have one user account on the’Email’ plan; by comparison you receive 3 on’Guru’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you’re pleased to use one of the entry-level’Email’ plans, the pay-per-month Getresponse plans are on the whole more affordable than those supplied by many of its key competitors, particularly in case you have a reasonably large number of email addresses on your database.
By way of instance, in case you have a mailing list containing between 9,000 and 10,000 documents that you want to send an unlimited number of emails per month to, you’ll discover that hosting it with Getresponse costs $65 monthly.
$4 a month more affordable than with Aweber
$10 cheaper a month than Mailchimp
$84 a month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure is dependent not just the amount of email addresses on your own database however on how many emails you send a month also. If you are happy to limit the amount of emails sent via Campaign Monitor (in the example above, to 50k mails ), you can expect to pay a monthly charge of $89, nevertheless substantially higher than Getresponse’s.
The only well-known service I could think of that comes in considerably cheaper is Mad Mimi, which charges $42 per month to sponsor up to 10,000 email addresses (note however that the performance offered by Mad Mimi is nowhere near as extensive as Getresponse’s or indeed the other products mentioned above).
Additionally, it is worth pointing out that Mailchimp offers narrower pricing rings, meaning that depending on the size of your listing, it may occasionally be a slightly cheaper option than Getresponse.
In the smaller database end of things, Getresponse’s pricing is really competitive too – you can host a database containing 1,000 email addresses for $15 a month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee for a 1,000 record database is the same as Getresponse’s; and Mad Mimi provides a slightly cheaper, if less functional offering for $12 a month.
Two final things to be Conscious of about the pricing front:
Some competing suppliers — notably Mailchimp – offer free account for users with a small number of records (but these do not offer the entire assortment of features that you get on a paid plan).
As mentioned before, if you’re prepared to pay upfront for 1 or 2 years, you can avail of substantial discounts the other competitors don’t yet supply.
So the bottom line is that Getresponse is pretty competitive in the pricing section. However, what about attributes? Email Marketing Software Companies
Getresponse represents one of the more cost-effective tactics to host and communicate with an email .
It’s also among the most interesting products of its type – because it provides email marketing, landing pages, CRM and webinars all under one roof. It’s hard to consider any competing product that offers this’all round’ proposal, and it’s what continues to convince us to use it to Style Factory’s email marketing.
Some developments to Getresponse do need to be made however, especially where the email programmer is concerned – its drag and drop interface is more fiddly and less responsive than it should be. A lot of improvements can be made into the data capture types also, particularly for consumers wishing to exhibit them on mobile devices.
And from what I gather from reader opinions, there are improvements which could be made into the service offering.
All in all though I speed Getresponse very tremendously – you receive substantial bang for your dollar with this item.
Here are a Couple of pros and cons of utilizing Getresponse overall:
Benefits of Getresponse
Superb marketing automation choices.
The CRM functionality integrates neatly with Getresponse’s email automation functionality.
Provided that you’re pleased to use an’Email’ program, Getresponse is cheaper than many of its key competitors (in certain cases, substantially so) whilst offering just as much, if not more functionality as them.
The reductions you get when paying for one or two years of service are extremely generous – you will be hard pressed to find comparable reductions in prices from key opponents.
Its webinar functionality is a USP – something which isn’t provided by any similar products.
Its reporting and thorough split testing attributes are strong.
Getresponse is transparent regarding deliverability rates, publishing figures on its own website and supplying deliverability data for individual e-newsletters that you send.
It offers a very flexible approach to information segmentation – more flexible than many competing products.
It permits you to add subscribers to a mailing list on both a single-opt in and also a dual opt-in basis.
It sends emails that are reactive and allows you to preview smartphone variations of your e-newsletters really readily.
It comes with a useful landing page creator – but bear in mind that you need to be on a more expensive strategy to get the fully functional version of the.
You are able to try all of its features free for 30 days without needing to input credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing emails can be a little bit on the side.
The data capture forms provided are not responsive and you can not control when and where they’re displayed on your website.
CRM performance needs to be improved substantially before it could be considered a substitute for a standalone CRM product.
There’s a limited range of RSS-to-HTML e-newsletter templates provided.
You can only use’web-safe’ fonts in e-newsletters, which may make the templates look slightly less slick than those supplied by competing products.
The pricing structure is a little confusing, with users having to cover something of a premium to access the landing page creator tool.
The free trial limits the amount of readers you’ll be able to send messages into 1000.
The landing page add-on doesn’t allow you to execute A/B tests, meaning that so as to gain this functionality you are forced to use a more expensive plan than you may like.
DKIM authentication is only on the more expensive’Max’ plans.
No telephone support is provided. Email Marketing Software Companies