Description of Getresponse Email Marketing Software Buyer’S Guide
Getresponse is primarily an email marketing app Which Allows you to: Email Marketing Software Buyer’S Guide
Import and host a mailing list and also catch data on it
generate newsletters which can be delivered to the subscribers in your mailing list
automate your mails to subscribers via utilization of’autoresponders’
view and analyse data related to your email marketing campaigns — open rate, click through, forwards etc..
Lately however, Getresponse’s feature set has developed quite a bit, to the point at which it is becoming more of an’all-purpose’ marketing alternative.
Besides email marketing, it now also supplies training hosting, landing pages, and a few CRM (customer relationship management) performance.
We are going to discuss all these attributes in depth below, but first, let’s look in pricing.
Getresponse’s attribute set is possibly one of the most comprehensive out there.
Not only does this provide all the crucial stuff you’d expect from an email marketing platform – list templates, hosting, autoresponders, analytics and so forth, but as mentioned previously, it’s recently been expanding the feature set to the point at which it’s morphing into an all-in-one / CRM-style marketing platform.
The inquiry is whether Getresponse is a jack of all trades and master of none – let us drill down into the key features to find out.
Up until very recently Getresponse support was one of the most comprehensive available for email advertising tools: the firm offered phone service together with live chat support, email service and various online tutorials / resources.
Regrettably, the phone support has been discontinued. Instead you’ll have to use live chat (24/7) or email support. To be fair, most similar e-marketing platform suppliers only offer both of these stations – if phone service is a deal-breaker for you you may wish to contemplate Aweber, which nonetheless provides it (you can read our Aweber review here).
Concerning the caliber of Getresponse service, I have not had to use it very often (a good thing) but once I have I have discovered it for a small mixed bag (less of a good thing). A number of the live chat support I have received has been excellent, and I have not needed to wait too long to chat with a broker; the email support less so.
Some of the feedback I’ve got from our readers will indicate that there do need to be improvements made in terms of the caliber of support Getresponse offer. Much like a number of these kinds of companies, I anticipate it often boils down to who you get daily. Email Marketing Software Buyer’S Guide
Getresponse provides some very comprehensive analytics and reporting choices. You get all the basics of track – open speed, click-through, unsubscribe rates and so forth – but in addition to that there are some very nifty features Which Are worth a particular mention, namely:
‘one-click segmentation’: the option to identify people who did not participate with an e-newsletter you shipped and put them in a section of readers that you may then email again using another version of the e-newsletter
‘metrics over time’: you can find out exactly when a lot of your readers take action on your mails, and period your future mailouts based on this information
’email ROI’: by incorporating some tracking code into your post-sales webpage on your site, it is possible to discover how efficiently (or not!) Your email campaigns are driving sales, and workout your return on investment in email marketing.
Per-user info – you could click one of your readers and see where they signed up from, where they are located and which emails they’ve opened previously.
Mailchimp and Aweber offer some comparable reporting functionality (particularly around sales monitoring ) but Getresponse’s reporting tool is definitely one of most featured on the market (it surely trounces the stats options provided by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, however, when it comes to templates, Getresponse arguably falls down a little.
Regrettably, the templates supplied out of the box look somewhat dated; they are not as attractive as those offered by Mailchimp or even Campaign Monitor (and I slightly prefer Aweber’s offering here also ).
On the other hand, the templates are very tweakable – you can alter fonts, designs and imagery easily enough with all the controls provided; and naturally there is nothing to stop you designing your own HTML email template and minding the code for this.
Additionally, you will find a lot of templates to choose from — around 500 — and they are introduced in easy-to-understand classes, so it’s generally pretty straightforward to find a good starting point for a template and edit it until you’re happy with the design.
If you’re really not pleased with the templates offered by Getresponse, there is also the option of purchasing a template from a third party supplier such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is the range of RSS-to-email software options are not very extensive (only 11 templates are provided – well short of their 700+ accessible for regular newsletters!) And a few of them played up a bit for me when I tested them (2010). I eventually found something that worked for me, but I think that there are definitely some improvements which could be made in this region. Email Marketing Software Buyer’S Guide
Autoresponders are e-newsletters which are sent to your subscribers at intervals depending on you — you can set them up so that immediately after someone signals up to your mailing list, they receive a welcome message from your company; a week later they could get a discount deal for some of your products or services; three months after they could obtain an invitation to follow you on social networking. And so on.
Getresponse’s autoresponder functionality is a key selling point – it provides one of the most comprehensive feature sets available.
You can send either time-based or action-based messages; time-based choices comprise cycles like the illustration above, and action-based messages may be triggered by user actions or information, such as:
subscriptions to certain lists
changes in contact preferences
completed trades / goals
changes in user data
Lately Getresponse launched a brand new version of their new autoresponder functionality, called’Marketing Automation.’
This allows you to create automation workflows with a drag and drop builder – you basically install an’automation flowchart’ that instructs Getresponse what to do when a user opens a particular deal, clicks on a specific link .
This kind of performance goes far beyond what has traditionally been available from autoresponders, and lets you make a user journey that can be customised to the nth degree.
To get a fast overview I’d suggest taking a look in Getresponse’s video review for Marketing Automation.
It is important to notice, however, that these more advanced marketing automation features are only available to the pricier programs – the’Pro’ program and upward. Email Marketing Software Buyer’S Guide
Landing page Builder
Online advertising campaigns which make use of landing pages will usually generate far more leads if, instead of simply directing individuals to a (cluttered!) Site, they tip users to attractive’squeeze pages’ comprising clear info and a tidy, well-designed data capture form.
Getresponse offers something quite beneficial in this respect that the majority of its competitors don’t: a landing page creator (and one that’s mobile-friendly to boot).
Products such as Campaign Monitor and Aweber ask that you use a third party (and paid-for) landing page creating tool like Unbounce or Instapage; Mailchimp recently introduced a landing page functionality but it’s yet to become as sophisticated at Getresponse’s.
But unless you are on a Getresponse’Pro’,’Max’ or’Enterprise’ plan, the Getresponse landing page functionality is fairly limited: you can just create one landing page, that can only be displayed 1,000 times a month.
Also, and above all, you can’t use the landing page A/B testing functionality on the cheapest Getresponse program (where the system shows a sample of your customers different versions of your landing page, calculates conversion speeds, and finally rolls out the best performing landing page mechanically ).
If you are serious about landing pages – and they’re certainly a useful attribute – then it is definitely worth considering one of the more expensive Getresponse plans.
You can buy the Landing Pages feature as an add-on for an additional $15 per month, however quite frustratingly, although the add-on permits you to display an unlimited number of landing pages to potential subscribers, it doesn’t include A/B testing.
Therefore, if I had been interested in the Getresponse landing page performance, I would not bother with this fairly half-baked add-on: I’d just go for one of the pricier programs (which I guess is exactly what Getresponse would like one to do) .
Getresponse was ahead of its competitors for quite some time using its responsive email design performance, which automatically adjusts your e-newsletter’s template so that if an individual is reading it on a mobile device, the layout and fonts will be optimized for the device in question.
Most competing products have caught up on this today, and offer responsive email templates, but Getresponse is better than most similar products as soon as it comes to displaying a reactive preview of your e-newsletter – you simply hit on a’cellphone preview’ button to get a quick snapshot of what your email looks like on a smartphone (see picture right).
Not only that but you can’flip’ the smartphone preview around, so you can preview what your own email looks like when the display is used in either portrait or landscape style. Email Marketing Software Buyer’S Guide
Customer Relationship Management
One of the most frustrating aspects of utilizing many well-known CRM tools is that the necessity to export data to CSV and back to your email marketing instrument in order to do mailouts (or the necessity to export data from the email marketing tool in your CRM to add leads to it).
When I saw Getresponse recently introducing a new CRM feature in their plans I was intrigued – this could potentially eliminate all that info exporting and exporting, and keep everything neatly in 1 place.
Initially I was not that impressed with the Getresponse CRM tool since you could only use it to perform quite basic jobs: you could create sales pipelines, add contacts to them and track activity (emails, phone calls etc.) with these contacts manually.
But lately Getresponse have upped their game somewhat on this particular front. The CRM is now integrated with all of Getresponse’s email marketing functionality and you can add users into a CRM pipeline based on their activity (form completions, email opens, purchases etc.) or trigger autoresponders depending on the accession of a new contact to a pipeline phase.
An example of how you could use this operation is as follows:
You can add a contact to a specific point on a revenue pipeline depending on the page of your website they finished a form ;
you can then send a automated email tailored to that pipeline period a couple of days afterwards;
and dependent on the actions they took in regards to that email (clicking on a certain link ) you could automatically move them on another phase of the pipeline and automatically invite them to a webinar.
It is very clever stuff, and that I can’t think of any email marketing product offering this kind of tight integration between autoresponders and CRM pipelines. For this kind of functionality you normally must appear at committed — and more costly — CRM products such as Salesforce and Infusionsoft.
However, it’s not all good news about the CRM front there are some big things missing out of Getresponse’s CRM feature set.
The most glaring omission is email activity tracking. Additional CRM packages permit you to bcc a dropbox email address any time you send an email to some lead or client; doing so keeps a record of this communication from the contact’s history. There’s now no way of doing this with the Getresponse CRM, nor is there an easy way to send one-to-one mails to prospects or customers.
And oddly, when you click a contact within a bargain pipeline, you can not see their contact action — i.e., the activities they’ve taken (open, clicks etc.) in regards to previous communications which you have delivered to your prospects are not displayed. To observe this, you need to go from the CRM part of Getresponse, search for your contact in the contacts section and then click on their details. But guess what? Doing so does not exhibit their deal history.
Task management is non-existent too: Unlike committed CRM tools, there is no way to assign tasks to other group members.
Eventually, adding contacts to your pipeline stage is tough. You need to add contacts to a list , then go to the CRM pipeline, include a bargain and hunt your lists to receive the contact you just added. From a usability standpoint this is extremely clunky and time consuming. You should just have the ability to put in a deal directly to a pipeline and then enter the contact information of your lead or client at the point.
So as things stand, the Getresponse CRM is somewhat half-baked. But that said, it is a new attribute and the things it can perform on the automation aspect is remarkable. I’m hopeful that this attribute gets developed over time because done right, it is potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to host webinars on the stage.
Given that webinars are generally used as a lead-generation tactic, the notion of having your email database and your webinar tool under precisely the same roof is extremely attractive.
The pricing is also very aggressive too by comparison to based webinar solutions. By way of instance, among the leading webinar services, Gotowebinar, fees $199 a month to host webinars with up to 500 attendees; you can really do the same (and a great deal more) with Getresponse for $165 (so long as your list size is below 25,000).
With respect to attendee limits, the Getresponse’Pro’ program allows you to host a webinar with up to 100 participants; the’Max’ plan’s cap is 500.
You can even buy webinars performance as an add-on to a cheaper plan: $40 a month buys you a 100 attendees limit, $99 a month buys you a 500 attendees limit. It’s not clear what your choices are if you need to host bigger scale webinars than that however.
Two or Three Getresponse webinar features worth flagging up as being particularly useful are:
The very fact Your attendees do not need to install any software to attend the webinars
one-click record of your webinars
free online storage for playback files
Ultimately webinar functionality is potentially an extremely useful feature to have sitting in your e-marketing arsenal and its inclusion as a characteristic provides Getresponse a very significant advantage over its key rivals, especially when you consider that you can connect it in using a built-in CRM tool (more on that in a minute ). Email Marketing Software Buyer’S Guide
The email deliverability rate – the percentage of e-newsletters sent that successfully hit inboxes – is always a very important thing to look at when selecting an email marketing instrument.
Not all email marketing providers are that forthright about their deliverability rates; however, Getresponse seems reasonably open about this, with this to say about it in their own website:
At GetResponse we are frequently asked about the quality of the deliverability rate. Because deliverability depends on many factors, including the content of your messages, the deliverability rate could vary for every mailing. For our customers jointly, however, we are pleased to say our general deliverability rate currently stands at 99%.
Clearly you’re going to have to take the company’s word for this, but supposing it’s true, it’s a fantastic rate and inspires confidence that the huge majority of emails you send using Getresponse will reach their receivers.
What’s more, Getresponse actually gives you the deliverability rate of every message on your email analytics – that is something I haven’t encountered on competing products’ metrics. A thumbs up for this.
I do have to pull Getresponse up on one thing relating to deliverability nevertheless: to guarantee a high deliverability rate, it is advisable to use a system called DKIM email authentication. You can use DKIM using Getresponse – but only on the costlier Getresponse’Max’ programs.
Although I have not encountered any deliverability problems using the less costly plans, competing products don’t make you invest in a more expensive strategy to avail of this feature — it would be good to see Getresponse becoming more generous here.
There are two approaches you can use to add subscribers to a mailing list: using a’single opt-in’ or even a’double click’ process.
If you utilize one opt-in process, the individual registering to your own mailing list is added to a mailing list the minute they hit the submit button on your sign up form.
With a double opt-in procedure, the person signing up to your record is sent an email containing a confirmation link that s/he must click before being subscribed.
The most important advantage of a single sampling procedure is that it makes it very easy for users to sign up for your mailing list; it also generally increases conversion speed and therefore the number of readers on your list. A double opt-in process is best for verifying that the people subscribing to a record are using real email addresses and leads to cleaner information and more accurate stats (because open rates etc. are calculated based on a list comprising only email addresses).
The good news is that Getresponse allows you to make use of either opt-in approach – this isn’t the case with all competing products. Thus a thumbs up for Getresponse to be flexible about this.
You’re probably thinking that all this sounds pretty good — but to be honest, I think there is a great deal of room for advancement with regard to Getresponse form templates.
To begin with, they’re not responsive (i.e.they won’t resize themselves automatically to match the device they are being viewed on).
Additionally, no controllers are provided by Getresponse to change forms off or on on specific devices or individual pages of your website. In the light of Google’s new strategy to pop-ups (where sites can take a hit in search results if they exhibit’intrusive interstitials’ on cellular devices) this really is a small concern.
To circumvent this, I normally avoid using Getresponse form templates, and make do using HTML embeded forms which I design myself, and for popups I connect my Getresponse into some growth-hacking tool named Sumo (that enables me to change pop-ups off for mobile users, in addition to display forms precisely as I’d like to and on the pages I want). Email Marketing Software Buyer’S Guide
Overall, Getresponse is really simple to use. It’s certainly easy enough to do all of the fundamentals: import contacts, create campaigns, set up autoresponders and check numbers and the interface is pretty intuitive and clean.
With regards to how it stacks up against its competitors in this regard, I would assert that Campaign Monitor is a little bit more user friendly, and Mailchimp has a slicker user interface (though one that makes locating certain performance just a little bit tricky at times).
One place I think that might be significantly better from a user-friendliness point of view is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide an extremely flexible way to make blocks of content and move them around an e-newsletter, in practice it’s quite user friendly to use and may cause accidental deletion of material, or placement of it in the incorrect part of the e-newsletter.
If you can get your head around it, and practice using it a little bit, it will result in a useful instrument – it’s just that the implementation of it could be somewhat better.
Also, as explained above, the CRM instrument might be far better from a usability point of view adding contacts to deals could be difficult.
The 30-day complimentary trial which Getresponse supplies is fully functional and the free trial is not contingent upon supplying credit card information.
This makes it possible to avoid that annoying”oops I forgot I signed up for that trial and today I’m getting charged for a product that I don’t use” scenario.
The only down side to this free trial is that it limits the number of readers it is possible to send to to 1000. It would be useful if this could be raised a bit, as it might help potential users try the tool out in more’real world’ situations.
There are 3 main types of Getresponse pricing strategy -‘Email’,’Pro’ and’Max’ — and within each of these, several additional types of strategy to choose from (all based on record size).
As much as 1,000 contributors: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there is an”Enterprise” program for consumers whose lists exceed 100,000 email addresses: that starts at $1199, with exact pricing based on requirements (if you’re considering the”Enterprise” program, you will need to contact Getresponse to schedule a presentation, outline your requirements and discuss pricing).
Significant discounts are available if you pay upfront for 12 or 24 months of service (18% and 30% respectively) — those are much more generous than many competing platforms. Email Marketing Software Buyer’S Guide
Distinctions of Every Strategy
Each of the Getresponse plans cover the important fundamentals — key features include:
The capacity to export, develop and host an email database
a wide range of templates
responsive email layouts
RSS / site to-email performance
comprehensive segmentation options
social sharing programs
There are a number of differences between the’Email’,’Pro’ and’Max’ programs but for me the key ones are:
CRM – Getresponse provides a customer relationship manager tool on its’Guru’ plans up
landing pages – you can simply avail of landing pages which allow split testing and boundless views if you are on a’Guru’ plan or greater
Webinars – that performance isn’t accessible at all on the’Email’ strategy and the amount of webinar attendees is capped for the’Pro’ and’Max’ programs at 100, 500 respectively (it’s unclear what the limitation is about the’Enterprise’ plan).
Users – you can only have one user account on the’Email’ program; by contrast you receive 3 on’Pro’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you are pleased to use one of those entry-level’Email’ plans, the pay-per-month Getresponse programs are on the whole more affordable than those supplied by many of its key competitors, especially if you have a fairly high number of email addresses onto your database.
By way of example, in case you have a mailing list comprising between 9,000 and 10,000 records that you wish to send an unlimited number of mails per month to, you’ll discover that hosting it with Getresponse costs $65 monthly.
$4 per month more affordable than with Aweber
$10 cheaper a month than Mailchimp
$84 a month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure depends not only the amount of email addresses on your own database however on the number of emails you send per month too. If you’re delighted to set a limit on the number of emails delivered via Campaign Monitor (from the example above, to 50k emails), you can expect to pay a monthly fee of $89, still substantially greater than Getresponse’s.
The only well-known service I could think of that comes in significantly cheaper is Mad Mimi, which charges $42 a month to sponsor up to 10,000 email addresses (note however that the functionality offered by Mad Mimi is nowhere near as broad as Getresponse’s or indeed another products mentioned previously ).
It’s also worth pointing out that Mailchimp offers narrower pricing rings, meaning that based on how big your list, it may occasionally be a slightly cheaper option than Getresponse.
In the database end of things, Getresponse’s pricing is really competitive too – you can sponsor a database comprising 1,000 email addresses for $15 a month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee for a 1,000 record database is exactly the same as Getresponse’s; and Mad Mimi provides a marginally cheaper, if less operational offering for $12 per month.
Two final things to be aware of about the pricing front:
Some competing providers — especially Mailchimp – offer completely free accounts for users that have a few records (but these don’t supply the entire range of features that you get on a paid plan).
As stated before, if you’re prepared to pay upfront for 1 or two decades, you can avail of significant discounts that the other competitors do not yet provide.
So the most important thing is that Getresponse is fairly competitive in the pricing section. However, what about attributes? Email Marketing Software Buyer’S Guide
Getresponse represents among the more cost-effective ways to host and speak using an email .
It is also one of the most interesting products of its type – because it provides email marketing, landing pages, CRM and webinars all under one roof. It is hard to consider any rival product that offers this’all around’ proposition, and it is what proceeds to convince us to utilize it to Style Factory’s email advertising.
Some improvements to Getresponse do need to be made however, especially where the email designer is concerned – its own drag and drop interface is more fiddly and less responsive than it ought to be. A good deal of improvements could be made to the data capture types also, especially for users wishing to exhibit them on mobile devices.
And from what I gather from reader opinions, there are improvements which could be made into the support offering.
All in all though I rate Getresponse very tremendously – you get considerable bang for your buck with this item.
Listed below are a Couple of pros and cons of using Getresponse overall:
Advantages of Getresponse
Excellent marketing automation choices.
The CRM performance integrates neatly with Getresponse’s email automation functionality.
So long as you are pleased to utilize an’Email’ program, Getresponse is cheaper than many of its key competitors (in certain situations, significantly so) whilst offering as much, if not more performance as them.
The reductions you get when paying upfront for one or two years of service are very generous – you will be hard pressed to find comparable reductions in costs from key competitors.
Its webinar functionality is a USP – something that is not offered by any products that are similar.
Its reporting and comprehensive split testing features are powerful.
Getresponse is transparent about deliverability rates, publishing characters on its website and supplying deliverability statistics for person e-newsletters that you send.
It offers a very flexible approach to data segmentation – more elastic than many competing products.
It allows you to add subscribers to your mailing list on both a single-opt in and a double opt-in basis.
It transmits responsive emails and allows you to preview smartphone versions of your e-newsletters very readily.
It includes a useful landing page founder – but keep in mind you have to be on a more expensive strategy to get the fully functional version of this.
You are able to test out all its features free for 30 days without the need to enter credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing emails may be a little bit on the side.
The data capture forms provided aren’t responsive and you can’t control when and in which they’re displayed on your site.
CRM functionality needs to be improved considerably before it could be thought of as a substitute for a standalone CRM product.
There’s a limited range of RSS-to-HTML e-newsletter templates provided.
You can only use’web-safe’ fonts from e-newsletters, which can make the templates look slightly less slick than those provided by competing products.
The pricing arrangement is a bit confusing, with customers having to cover something of a superior to get the landing page creator tool.
The free trial limits the amount of subscribers you can send messages to to 1000.
The landing page add-on doesn’t allow you to perform A/B tests, meaning that in order to obtain this functionality you’re forced to use a more expensive program than you might like.
DKIM authentication is only on the more expensive’Max’ plans.
No phone support is provided. Email Marketing Software Buyer’S Guide