Description of Getresponse Email Marketing Software Bulk Mailing Software
Getresponse is primarily an email Advertising program that allows you to: Email Marketing Software Bulk Mailing Software
Import and host a mailing list and catch data onto it
create newsletters which can be sent to the subscribers in your mailing list
automate your mails to subscribers via utilization of’autoresponders’
perspective and analyse statistics linked to your email advertising campaigns — open rate, click through, forward etc..
Recently however, Getresponse’s attribute set has evolved quite a bit, to the point at which it’s getting more of an’all-in-one’ marketing solution.
In addition to email marketing, it also provides webinar hosting, landing pages, and some CRM (client relationship management) functionality.
We are going to discuss all these features in depth below, but first, let’s look in pricing.
Getresponse’s attribute set is possibly among the most comprehensive out there.
Not only does it provide all the crucial stuff you would expect from an email marketing platform – record templates, hosting, autoresponders, analytics and so forth, but as mentioned above, it has been expanding the feature set to the point at which it’s morphing into an all-in-one / CRM-style marketing platform.
The question is whether Getresponse is a jack of all trades and master of none – let us drill down into the key qualities to find out.
Up until quite recently Getresponse service was one of the most comprehensive available for email advertising tools: the company offered phone support together with live chat support, email service and various online tutorials / tools.
Sadly, the phone support has now been discontinued. Instead you’ll have to use live chat (24/7) or email service. To be honest, many similar e-marketing platform suppliers only offer you both of these channels – if telephone service is a deal-breaker for you then you may wish to contemplate Aweber, which nonetheless provides it (you can read our Aweber review here).
In terms of the caliber of Getresponse support, I’ve not had to use it very frequently (a fantastic thing) but once I’ve I’ve discovered it to be a bit of a mixed bag (less of a good thing). A number of those live chat support I have received has been excellent, and I haven’t had to wait too long to talk to a broker; the email support .
Some of the feedback I have from our readers will indicate that there do need to be improvements made in terms of the quality of support Getresponse offer. As with a lot of these types of companies, I anticipate it boils down to that you get daily. Email Marketing Software Bulk Mailing Software
Getresponse offers some very comprehensive analytics and reporting choices. You get all the basics of track – open speed, click-through, unsubscribe rates and so on – but also to that there are some very nifty features Which Are worth a Specific mention, specifically:
‘one-click segmentation’: the option to identify individuals who did not participate with an e-newsletter you sent and set them in a section of readers which you may then email again using a different variant of the e-newsletter
‘metrics over time’: you can discover just when a lot of your readers do it on your mails, and time your future mailouts according to this info
’email ROI’: by incorporating some tracking code into your post-sales page on your website, it is possible to discover how effectively (or not!) Your email campaigns are driving earnings, and workout your return on investment in electronic mail marketing.
Per-user information – you can click on one of your subscribers and see in which they signed up from, where they are located and which emails they’ve opened in the past.
Mailchimp and Aweber offer some similar reporting performance (particularly around sales monitoring ) however Getresponse’s reporting tool is decidedly one of most featured on the market (it certainly trounces the stats options provided by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, however, in regards to templates, Getresponse arguably drops down a little.
Unfortunately, the templates provided out of the box look somewhat dated; they aren’t as attractive as the ones provided by Mailchimp or Campaign Monitor (and that I slightly prefer Aweber’s offering here too).
On the other hand, the templates are very tweakable – you can alter fonts, designs and vision easily enough using the controls provided; and of course there’s nothing to prevent you designing your HTML email template and importing the code for it.
Furthermore, you will find a lot of templates to choose from — around 500 — and they’re introduced in easy-to-understand categories, therefore it is generally pretty simple to locate a good beginning point to get a template and edit it until you’re delighted with the design.
If you are really unhappy with the templates provided by Getresponse, there is also the option of buying a template from a third party provider such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is the range of RSS-to-email software options aren’t very extensive (just 11 templates are provided – well short of their 700+ accessible for routine newsletters!) And some of them played a bit for me when I tested them in Outlook (2010). I finally found something that worked for me personally, but I think that there are definitely a few improvements that could be created in this region. Email Marketing Software Bulk Mailing Software
Autoresponders are e-newsletters which are sent to your readers at intervals depending on you — you can put them up so that immediately after somebody signals up to a mailing list, they receive a welcome message from the company; a week after they can receive a discount deal for a number of your products or services; three months after they could receive an invitation to accompany you on social media. And so on.
Getresponse’s autoresponder functionality is an integral selling point – it provides among the most extensive feature sets available.
You can send either time-based or action-based messages; time-based choices comprise cycles such as the illustration above, and also action-based messages may be triggered by user actions or information, for example:
contributors to particular lists
changes connected preferences
completed transactions / goals
changes in consumer data
Lately Getresponse launched a brand new version of their new autoresponder functionality, called’Marketing Automation.’
This allows you to make automation workflows with a drag and drop builder – you basically set up an’automation flowchart’ that educates Getresponse what to do if a user opens a particular deal, clicks on a specific link etc..
This kind of performance goes way beyond what’s traditionally been available from autoresponders, and allows you to make a user journey which may be customised to the nth level.
For a fast overview I would suggest having a look at Getresponse’s video overview for Marketing Automation.
It is important to note, however, that these more innovative marketing automation features are only available on the pricier plans – the’Pro’ plan and up. Email Marketing Software Bulk Mailing Software
Landing page Builder
Online advertising campaigns that make use of landing pages will typically create far more leads in the event, rather than simply directing people to a (cluttered!) Site, they tip users to appealing’squeeze pages’ containing clear information and a clean, well-designed data capture type.
Getresponse provides something very useful in this regard that most of its rivals do not: a landing page founder (and one that’s mobile-friendly to boot).
Products like Campaign Monitor and Aweber require that you make use of a third party (and paid-for) landing page generating tool like Unbounce or Instapage; Mailchimp recently introduced a landing page performance but it’s yet to become sophisticated at Getresponse’s.
However, unless you’re on a Getresponse’Pro’,’Max’ or’Enterprise’ plan, the Getresponse landing page performance is rather limited: you can just produce 1 landing page, which can only be displayed 1,000 times a month.
Also, and above all, you can not use the landing page A/B testing performance on the least expensive Getresponse program (where the system indicates a sample of your users different variations of your landing page, calculates conversion speeds, and ultimately rolls out the top performing landing page mechanically ).
If you’re serious about landing pages – plus they are unquestionably a helpful feature – then it is definitely worth considering among the costlier Getresponse plans.
You may buy the Landing Pages feature as an add-on for an extra $15 per month, but very frustratingly, although the add-on allows you to display an infinite amount of landing pages to prospective subscribers, it does not consist of A/B testing.
Accordingly, if I was considering the Getresponse landing page performance, I would not bother with this rather half-baked add-on: I’d just go for a few of the pricier plans (which I guess is exactly what Getresponse want one to do!) .
Getresponse was before its competitors for quite a while using its responsive email layout performance, which automatically adjusts your e-newsletter’s template so that if an individual is reading it on a mobile device, the design and fonts will be optimized for the device in question.
Most competing products have captured up on this today, and extend responsive email templates, but Getresponse is far better than many similar goods as soon as it comes to displaying a reactive record of your e-newsletter – you just hit a’cellphone preview’ button to get an instant snapshot of what your email looks like on a smartphone (see picture right).
Not just that but you can’reverse’ the smartphone trailer around, so that you may preview what your email looks like when the screen is used in either portrait or landscape mode. Email Marketing Software Bulk Mailing Software
Customer Relationship Management
One of the most frustrating facets of using many well-known CRM tools is the need to export data to CSV and straight back into your email marketing tool in order to perform mailouts (or the need to export info from the email marketing tool in your CRM to include leads to it).
When I watched Getresponse lately introducing a brand new CRM feature into their plans I was intrigued – this could possibly do away with all that data exporting and exporting, and keep everything neatly in 1 area.
Initially I was not that impressed with the Getresponse CRM tool since you can only use it to carry out rather basic tasks: you could create sales pipelines, add contacts to them and track activity (emails, phone calls etc.) with these contacts manually.
But recently Getresponse have upped their video game a bit on this particular front. The CRM is now integrated with all of Getresponse’s email marketing operation and you can add users to a CRM pipeline based on their action (form completions, email opens, purchases etc.) or activate autoresponders based on the accession of a new contact into a pipeline phase.
An example of how to use this functionality is as follows:
You can add a contact to a particular point on a sales pipeline depending on the page of your site that they completed a form on;
you can then send them a automated email tailored to that pipeline stage a couple of days afterwards;
and based on the actions they took with regard to this email (clicking on a particular link etc) you could automatically move them onto another stage of the pipeline and automatically invite them into a webinar.
It is very smart stuff, and I can not think of any email advertising product offering such a tight integration between autoresponders and CRM pipelines. For this type of functionality you normally must appear at dedicated — and more costly — CRM products such as Salesforce and Infusionsoft.
However, it’s not all good news on the CRM front — there are some big things missing out of Getresponse’s CRM attribute set.
The most glaring omission is email activity monitoring. Other CRM packages allow you to bcc a dropbox email address any time you send an email to some lead or customer; doing this keeps a record of the communication in the contact’s history. There’s currently no method of doing so with the Getresponse CRM, nor is there an easy way to send one-to-one emails to prospects or customers.
And oddly, if you click a contact in a deal pipeline, you can’t see their contact activity — i.e., the actions they’ve taken (open, clicks etc.) in regards to previous communications which you have delivered to your prospects are not displayed. To see this, you need to go from the CRM section of Getresponse, search for your own contact in the contacts section and click on their details. But guess what? Doing so doesn’t display their deal history.
Task management is non-existent too: unlike committed CRM tools, there’s no way to assign tasks to other group members.
Finally, adding contacts to your pipeline stage is difficult. You need to add contacts to a list , then visit the CRM pipeline, add a bargain and search your lists for the contact you just added. From a usability standpoint this is very clunky and time consuming. You should just have the ability to put in a deal right to a pipeline and enter the contact details of your guide or customer at that point.
So as things stand, the Getresponse CRM is somewhat half-baked. But that said, it is a new feature and the things it can perform on the automation aspect is impressive. I am hopeful that this feature gets developed over time because done right, it’s potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to host webinars on the stage.
Given that webinars are usually used as a lead-generation strategy, the notion of getting your email database and your webinar tool under the same roof is very appealing.
The pricing is also very aggressive too compared to established webinar solutions. For example, among the leading webinar providers, Gotowebinar, charges $199 per month to sponsor webinars with as much as 500 attendees; you can actually do the same (plus a whole lot more) with Getresponse for $165 (so long as your listing size is under 25,000).
With regard to attendee limitations, the Getresponse’Pro’ program allows you to sponsor a webinar with up to 100 participants; the’Max’ plan’s cap is 500.
You can even buy webinars functionality as a add on to a more affordable plan: $40 per month buys you a 100 attendees limit, $99 a month buys you a 500 attendees limit. It isn’t clear what your options are if you need to host larger scale distributions compared to that however.
Two or Three Getresponse webinar features worth flagging up as being particularly useful are:
The fact that your attendees do not have to install any applications to attend the webinars
one-click list of your webinars
free online storage for playback files
Ultimately webinar performance is potentially a very useful feature to have sitting in your e-marketing arsenal and its inclusion as a feature gives Getresponse a very significant advantage over its key rivals, especially when you consider you could link it in with a built in CRM tool (more on that in a minute ). Email Marketing Software Bulk Mailing Software
The email deliverability rate – the percentage of e-newsletters delivered that successfully reach inboxes – is always an important point to look at when choosing an email marketing tool.
Not all email marketing suppliers are that forthright in their deliverability prices; but Getresponse seems pretty open about that, with this to say about it on their website:
At GetResponse we are frequently asked about the quality of our deliverability rate. Since deliverability depends on many things, including the content of your messages, the deliverability rate may vary for every mailing. For our clients jointly, however, we’re proud to say our overall deliverability rate now stands at 99%.
Obviously you’re going to have to choose the organization’s term for this, but supposing it is true, it is a good speed and inspires confidence that the huge majority of emails that you send using Getresponse will achieve their receivers.
Furthermore, Getresponse actually gives you the deliverability rate of every message on your email analytics – that is something that I haven’t encountered on rival goods’ metrics. A thumbs up for it.
I really do have to pull Getresponse on one thing concerning deliverability however: to ensure a high deliverability speed, it is a good idea to use a platform called DKIM email authentication. You can use DKIM with Getresponse – but just on the more expensive Getresponse’Max’ plans.
Although I’ve not encountered any deliverability problems utilizing the less costly plans, competing goods don’t force you to invest in a more expensive plan to avail of this feature — it would be useful to see Getresponse becoming more generous here.
There are two methods you can use to add subscribers to a mailing list: having a’only opt-in’ or a’double click’ process.
If you use use a single opt-in process, the person registering to your mailing list is added to a mailing list the minute they hit the submit button on your sign up form.
With a double opt-in procedure, the person signing up to your record is sent an email containing a confirmation link that s/he have to click before being subscribed.
The main advantage of a single sampling procedure is that it makes it very easy for users to subscribe to your mailing list; it also generally increases conversion speed and so the amount of subscribers on your record. A double opt-in procedure is better for verifying that the folks subscribing to a list are using actual email addresses and contributes to cleaner data and more precise stats (because receptive rates etc. are calculated according to a list containing just real email addresses).
Now, the fantastic news is that Getresponse allows you to make use of either opt-in approach – this isn’t true with all competing products. Thus a thumbs up for Getresponse to be flexible about this.
You are probably thinking that this sounds quite good — but to tell the truth, I think there’s a lot of room for improvement with regard to Getresponse form templates.
For a start, they’re not responsive (i.e., they won’t resize themselves automatically to match the device they’re being watched on).
Additionally, no controllers are offered by Getresponse to change forms off or on on specific devices or individual pages of your website. At the light of Google’s new approach to pop-ups (where sites can have a hit in search results if they exhibit’intrusive interstitials’ on mobile devices) this is a small concern.
To get around this, I normally avoid using Getresponse form templates, and make do with HTML embeded forms which I style myself, and for popups I link my Getresponse into a growth-hacking tool named Sumo (that enables me to switch pop-ups off for mobile users, as well as display forms exactly as I’d like to and on the webpages I want). Email Marketing Software Bulk Mailing Software
On the whole, Getresponse is pretty simple to use. It is certainly easy enough to perform all the basics: import contacts, create campaigns, set up autoresponders and check statistics and the interface is really intuitive and clean.
In terms of how it stacks up against its competitors in this regard, I would argue that Campaign Monitor is a little bit more user friendly, and Mailchimp includes a slicker user interface (although one that makes finding certain performance a little bit tricky at times).
One area I feel that might be significantly better in the user-friendliness standpoint is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide a very flexible way to make blocks of articles and transfer them about an e-newsletter, in practice it’s fairly user friendly to use and can lead to accidental deletion of material, or placement of it at the incorrect part of the e-newsletter.
If you’re able to get your head around it, and practice using it a bit, it does result in a useful instrument – it is only that the execution of it could be rather better.
Also, as described above, the CRM tool might be far better from a usability point of view — adding contacts to deals can be difficult.
The 30-day complimentary trial which Getresponse provides is fully operational and the free trial isn’t contingent upon supplying credit card details.
This makes it possible to avoid that annoying”oops I forgot I signed up for this particular trial and today I am getting charged for a commodity I don’t use” scenario.
The only down side to the free trial is the fact that it restricts the number of readers it is possible to send to to 1000. It would be useful if this could be raised a little, as it would help prospective users try the tool out in more’real world’ scenarios.
There are 3 main types of Getresponse pricing strategy -‘Email’,’Guru’ and’Max’ — and within each of these, several additional kinds of strategy to choose from (all based on record size).
Up to 1,000 subscribers: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there’s an”Enterprise” plan for users whose lists transcend 100,000 email addresses: this starts at $1199, with exact pricing based on requirements (if you’re interested in the”Enterprise” program, you’ll need to contact Getresponse to schedule a demo, outline your requirements and discuss pricing).
Substantial discounts are available if you pay upfront for 12 or 24 months of support (18% and 30% respectively) — these are considerably more generous than most competing platforms. Email Marketing Software Bulk Mailing Software
Distinctions of Each Strategy
Each of the Getresponse plans cover the important fundamentals — key features include:
The ability to export, develop and host an email database
a wide range of templates
responsive email layouts
RSS / blog to-email functionality
comprehensive segmentation alternatives
social sharing tools
There are a number of differences between the’Email’,’Pro’ and’Max’ programs but for me the main ones are:
CRM – Getresponse provides a customer relationship manager tool on its’Guru’ plans up
Landing pages – you can only avail of all landing pages that allow split testing and boundless views if you’re on a’Guru’ plan or higher
Webinars – that functionality isn’t accessible whatsoever around the’Email’ strategy and the amount of webinar attendees is capped for the’Pro’ and’Max’ plans at 100, 500 respectively (it is unclear what the limit is on the’Enterprise’ program ).
Users – you can only have one user account on the’Email’ plan; by comparison you receive 3 on’Pro’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you’re happy to use one of those entry-level’Email’ programs, the pay-per-month Getresponse plans are on the whole cheaper than those provided by many of its key competitors, particularly if you’ve got a fairly high number of email addresses on your own database.
For instance, if you have a mailing list containing between 9,000 and 10,000 records that you want to send an infinite number of mails each month to, you’ll discover that hosting it using Getresponse costs $65 per month.
$4 per month cheaper compared to Aweber
$10 cheaper per month than Mailchimp
$84 a month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure is dependent not just the amount of email addresses in your own database however on how many emails you send per month too. If you’re happy to set a limit on the amount of mails delivered via Campaign Monitor (from the example above, to 50k mails ), you can expect to pay a monthly fee of $89, nevertheless considerably greater than Getresponse’s.
The sole well-known service I can think of that comes from considerably more affordable is Mad Mimi, which charges $42 per month to host up to 10,000 email addresses (note however that the performance offered by Mad Mimi is nowhere near as extensive as Getresponse’s or really the other products mentioned above).
Additionally, it is worth pointing out that Mailchimp offers thinner pricing bands, meaning that depending on how big your listing, it may sometimes be a slightly cheaper alternative than Getresponse.
At the smaller database end of things, Getresponse’s pricing is really competitive too – you can sponsor a database comprising 1,000 email addresses for $15 per month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee to get a 1,000 record database will be exactly the like Getresponse’s; and Mad Mimi provides a slightly cheaper, if much less functional offering for $12 per month.
Two final things to be Conscious of about the pricing :
Some competing providers — notably Mailchimp – offer free accounts for users with a small number of documents (but these don’t supply the full range of features that you get on a paid program ).
As mentioned earlier, if you’re prepared to pay upfront for 1 or 2 years, you can avail of significant discounts the other competitors do not yet supply.
So the most important thing is that Getresponse is fairly competitive in the pricing department. But what about features? Email Marketing Software Bulk Mailing Software
Getresponse represents among the more cost-effective tactics to host and speak with an email .
It is also one of the most interesting products of its type – in that it provides email marketing, landing pages, CRM and webinars all under one roof. It is hard to think of any competing product that delivers this’all around’ proposal, and it’s what continues to persuade us to use it to Style Factory’s email marketing.
Some developments to Getresponse do have to be made nonetheless, especially where the email programmer is concerned – its own drag and drop interface is more fiddly and less responsive than it ought to be. A lot of improvements can be made to the data capture types also, particularly for consumers wanting to display them on mobile devices.
And from what I gather from reader opinions, there are developments that could be made to the service offering.
Overall though I speed Getresponse very highly – you receive substantial bang for your buck with this product.
Listed below are a few pros and cons of using Getresponse overall:
Advantages of Getresponse
Excellent marketing automation choices.
The CRM performance integrates neatly with Getresponse’s email automation operation.
Provided that you are happy to use an’Email’ plan, Getresponse is more affordable than many of its key competitors (in certain cases, significantly so) whilst supplying as much, if not more functionality as them.
The reductions you get when paying for one or two decades of support are extremely generous – you will be hard pressed to find similar reductions in costs from key opponents.
Its webinar functionality is a USP – something that is not offered by any products that are similar.
Its reporting and comprehensive split testing features are strong.
Getresponse is clear about deliverability rates, publishing figures on its site and providing deliverability statistics for person e-newsletters you send.
It offers an extremely flexible approach to information segmentation – more flexible than many competing products.
It permits you to add subscribers to your mailing list on both a single-opt in and also a double opt-in basis.
It transmits responsive emails and permits you to preview smartphone versions of your e-newsletters very easily.
It includes a helpful landing page creator – but keep in mind you need to be on a more expensive strategy to get the fully functional version of this.
You can try out all its features free for 30 days without the need to input credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing mails may be a little bit on the side.
The information capture forms provided are not responsive and you can’t control when and in which they’re displayed on your site.
CRM performance needs to be improved substantially before it can be thought of as a replacement for a standalone CRM product.
There is a limited selection of RSS-to-HTML e-newsletter templates provided.
You can just use’web-safe’ fonts from e-newsletters, which may make the templates look marginally less slick than those provided by competing goods.
The pricing arrangement is a little confusing, with customers having to cover something of a premium to access the landing page creator tool.
The free trial restricts the number of subscribers you’ll be able to send messages into 1000.
The landing page add-on doesn’t allow you to execute A/B tests, meaning that so as to gain this functionality you are forced to use a more expensive plan than you might like.
DKIM authentication is only on the more expensive’Max’ plans.
No telephone service is provided. Email Marketing Software Bulk Mailing Software