Primary Capabilities Email Marketing Software Australia
Aweber provides you with the Following key features:
the ability to import / host an email database
a vast assortment of templates
a few marketing automation functionality
responsive email designs
RSS / website to-email performance
phone, email and live chat support
integrations with third party apps Email Marketing Software Australia
Aweber’s support is one of The stand-out features of the goods.
Phone assistance, email service and Live chat service is available – this compares very favourably with some important competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that just provide email and/or live chat support.
Furthermore, there’s no hoops to Proceed through to contact service – relevant phone number and email details may be seen quite easily on the company’s contact page, without any necessity to trawl’knowledge bases’ or fill in any forms ahead.
On top of that, the Business won a Gold award in 2016 that the US’ National Client Association’s Stevie Awards (and a silver and bronze awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the support you will receive when you contact them.
If you are a newcomer to email Marketing, then this sort of easy access to good-quality service is a strong argument in favour of using Aweber as your e mail marketing supplier.
In terms of The availability of support, you can get in touch with Aweber’s phone service team from 8am-8pm ET Monday to Friday, and their email and live/chat support is available 24/7.
In contrast to its own Competitors, Aweber provide one of the biggest collections of e-newsletters templates available: you will find over 700 available.
To provide a bit of circumstance, There are approximately 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be honest, I don’t love all of The layouts – some of them look slightly dated. I would believe them to be slightly better than the Getresponse ones, but not as excellent as Mailchimp’s or Campaign Monitor’s.
However, the Sheer quantity of templates accessible means that using just a bit of tweaking you should be able to obtain a proper one for the e-newsletters. There is, of course, always the option of communicating your own also. Email Marketing Software Australia
Like comparable e-marketing products, Aweber may take your website’s RSS feed and turn it in to e-newsletters which get sent out according to a schedule that you define. Back in Aweber, this is called’Blog broadcasts’, though you can take advantage of this attribute with any material which has an RSS feed.
This functionality is Particularly useful for bloggers who need subscribers in their mailing lists to automatically receive e-newsletters comprising their latest posts (or, indeed, a monthly digest of blog posts). In essence, it means you can power your newsletters from your site – this is a large time-saver.
It’s worth noting that You can not use the normal Aweber template designs for RSS-to-email functions – you have to pick from a set of templates that are specifically designed for this purpose.
On the other hand, there are quite A few of these to pick from – over most other e-marketing alternatives I’ve tried.
On the down Side, many look pretty dreadful. And annoyingly, you can not use the standard Aweber email drag and drop interface to edit them. With a bit of tweaking, you are probably going to be able to find something that works fine, but I believe there is definitely some massive space for improvement here.
One thing that you can’t use in Aweber templates that you can in some other competing platforms (such as Mailchimp and Campaign Monitor) is net fonts. You are restricted to using the usual’secure fonts’ – Arial, Times New Roman, Trebuchet and so forth.
There are good arguments for not Allowing use of internet fonts – for example, your mails are likely to appear more consistently and exhibit more faithfully across email clients – but merely using web safe fonts can make templates seem a tiny bit blander than they otherwise could.
In general, I’d give Aweber a Thumbs up in the template section, but it would be nice to see some of the templates freshened up a little, and the addition of some appealing web fonts.
Importing an Current database To Aweber is a fairly straightforward affair.
You can upload the next file Types:
Alternatively, you can add Individual subscribers, or copy and paste rows of subscribers into Aweber.
As you import your data, you are Given the choice to add your readers to a particular set of autoresponders, and label them. Not all competing goods allow the addition of imported data directly into autoresponder cycles so this is a wonderful feature to have.
For anti-spam reasons, you may Need to answer a few questions regarding how you collected the data you are importing. If your listing is on the larger side, you can also have to wait until it’s reviewed by Aweber’s anti-spam compliance team (as is the case with other email advertising tools).
In essence, Aweber’s importing performance is good – no complaints here.
Marketing automation is a feature Which is offered by email advertising solutions like Aweber.
I often consider it as ‘Autoresponders 2.0′ – in which you go beyond conventional’drip’ campaigns and create sophisticated user journeys using’IFTT’ – if this, then that – style workflows.
With Marketing automation, you typically design a flowchart where mails are sent based on consumer actions: email opens, link clicks, website visits, purchases made and so on.
Aweber recently introduced a new marketing Automation feature that to some degree provides this functionality:’Aweber Campaigns.’ With this feature, you can use certain user activities — namely opens and clickthroughs — and the program of tags to determine what should be sent to whom and when (see previously ).
However, I Think this operation needs to go somewhat further actually – tools such as Getresponse and Mailchimp provide considerably more flexibility when it comes to which types of user behavior can activate mailouts.
By way of example, at Getresponse, you may use triggers such as buy, specific page visits, subscriber’score’ and revenue pipeline platform to send messages.
So Aweber is playing a little bit of catch up with its rivals here. Email Marketing Software Australia
Autoresponders – a series of Follow up emails that are automatically triggered by time or user activities – are a key part of a e-marketing solution.
Aweber assert to have Invented autoresponders back in 1998 and as such you would expect their autoresponder functionality to be mind-blowingly excellent. Oddly, it is just’alright’.
On the plus side it is very Straightforward To set up follow up emails based on time period – for example, automatically sending readers an onboarding email immediately after sign up, a promo code two days afterwards and a’follow us on social websites’ email a week later is extremely easy. This is a regular use of autoresponders and it’s a breeze with Aweber.
On the down side, triggering Autoresponders based on user actions and buys is a bit more complex compared to key opponents Mailchimp and Getresponse.
Utilizing Aweber, you can make ‘goals’ or unite automation rules with tagging to create autoresponders behave in quite funky ways. . .but if you want to take advantage of autoresponders in actually advanced manners, you’ll probably need to appear at other goods, particularly Getresponse, which supplies’advertising automation’ performance that pops up to some built-in CRM.
And speaking Of marketing automation…
Mobile Responsive Design
Unlike some other e-marketing Tools – notably, Mad Mimi – all of Aweber’s email templates are all’responsive’.
This means that they Automatically resize themselves to match the device they’re being viewed on. In this time of tablets and smartphones, this can be a fantastic feature.
One minor Gripe I have yet regarding the responsive designs is the way to preview them you will actually have to send a test email to your smartphone. On other platforms you can normally just hit a’preview on phone’ button or comparable. The absence of the functionality is not a dealbreaker by any means, but it does slow you down a bit, especially if you are sending a lot of campaigns every month.
Split testing (also called A/B testing) entails sending variations of your e-newsletters to a number of your mailing list, tracking the performance of every and every sending the’best’ version to the remainder of your list.
Many e-marketing tools handle This automatically for you: you produce a couple of distinct variations of your email (using either differing content or theme headers), send them into a sample of your information, along with your e-marketing solution will roll out the best performing version automatically to the remainder of your mailing list.
Divide testing USED to be good In Aweber: until quite recently, you could make and test four variants of an email (making Awber’s split testing operation better than most major rivals; Getresponse being a notable exception).
For a few Reason split testing is presently completely unavailable in Aweber – I’ve been assured by their sales team that it’s coming back during the next few months, but if you believe you are likely to want this functionality urgently you might be best off considering an alternative email advertising solution.
Email analytics in Aweber are good. Along with Having the Ability to monitor key stats such as open Pace, clickthroughs and bounces, You May Also look in a lot of other useful analytics / advice, such as
the Increase of lists over time
an overview of sign up methods
where individuals are opening your email (i.e., geographical location)
the background of an individual’s action – you can see past clicks and opens etc. in a per-subscriber degree
And more besides.
With regards to how this compares With competing products, I would say that Aweber’s reporting is more comprehensive than that which is offered in Campaign Monitor or even Mad Mimi; howeverI would assert that Mailchimp and Getresponse both provide better reporting interfaces.
Together with the latter two goods you Appear to have the ability to get more of an summary of information in 1 spot, particularly when looking at the operation of individual e-newsletters.
By contrast, With Aweber you have got to flick between three segments -“Broadcasts”,”Subscribers” and”Reports” to find a general picture of information, whereas Getresponse and Mailchimp current all their reporting data on one dashboard (which you can then use to drill down to particulars ). Email Marketing Software Australia
A Great feature of Aweber is that the Flexibility it provides you around how you want to deal with the opt-in procedure.
You can choose to subscribe your Users on either a single opt-in or a dual opt-in basis (single opt-in is when a consumer is dispersed instantly after completing a form; dual opt-in is if they have to click a link in a confirmation email to complete their subscription).
The two Approaches have their own merits, so it is fantastic to see Aweber being flexible in this respect – not all competing options provide their clients with this selection.
Aweber Provides an adequate range of integrations with different solutions. There are over 400 integrations available which enable you to join Aweber to various kinds of cloud-based applications – web builders such as Wix or Hotmail; CRM tools like Salesforce; landing pages like Instapage and so on.
Some of them involve committed widgets; others demand adding a snippet of code into a site; others demand a sync tool like Zapier.
It’s rare that Aweber will plug to other applications quite as seamlessly as Mailchimp (that seems to be the default option’standard’ email marketing option for a lot of apps), but you shouldn’t have too much difficulty getting Aweber to operate with a broad selection of other SaaS (software as a service) apps.
Segmenting data in Aweber is Pretty straightforward. You can create sections not only depending on the contents of any field in your database, but also on user activity also – mails opened, web pages visited, links clicked, goods bought and in the future. It’s all very flexible and easy to use.
It is a bit tricky however To work out how to get to the screen where you make the sections – you basically have to go to some’manage subscribers’ section, search for a number of readers and save the search as a section.
To be honest, some solutions (such As Getresponse) use a similar strategy to segment creation – but others (like Campaign Monitor and Mailchimp) provide a much more findable’segments’ section.
Unfortunately Aweber doesn’t let You broadcast mails to multiple segments at once, however. This may cause problems for some users that have a need to’pick and mix’ segments in mailouts on a regular basis.
For example, say you are a car dealer with a mailing list comprising a field known as’car version.’ You have used this field to section your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer that is Specifically relevant to Polo, Golf and Passat owners, and you also wish to send a message about it to all those three segments in one go.
In an ideal world you’d only be Able to select the applicable segments and deliver the message to all those 3 classes. With Aweber though – this is not possible. You’d have to send three individual messages or make a new segment targeting’Polo OR Golf OR Passat.’
You’ll Have a similar issue if You would like to exclude certain segments from the air; therefore finally it is a little bit of thumbs-down for the segmenting performance in Aweber.
Other email Marketing tools, notably Getresponse and Campaign Monitor, manage this in a much greater way.
Overall I’d say Aweber is a Solid email marketing instrument.
It’s not the best product of its own Kind available, but it’s reasonably priced, easy to use and comprises many of the key features you’d expect from an email marketing alternative.
The main Facets of the product That would nudge me in Aweber’s direction are its own ease-of-use and thorough support. The latter might be particularly important for some potential customers, especially those starting out in e-marketing with no truckload of technical skills (you probably won’t get stuck, but if you do, you are able to speak with an actual person being on a real phone line about your problem).
Additionally, it’s not overly Expensive by comparison to some competing products, especially Campaign Monitor and iContact.
The primary things that would Dissuade me are its lack of split testing functionality and its relatively basic automation features.
I hope you’ve found this Aweber review Helpful so far, but if you haven’t made up your mind on whether this is the e-marketing alternative for you, here’s a simple breakdown of the key pros and cons of utilizing it: Email Marketing Software Australia
Benefits of using Aweber
Divide testing is presently disabled.
You can find cheaper options on the market which offer considerably more attributes in the marketing automation department – Getresponse being a prime example.
Some of the templates seem a bit dated.
The RSS to email templates are bad and they can’t be edited using Aweber’s regular drag and drop email builder.
You can not include or exclude multiple sections at once when sending an e-newsletter.
Benefits of Aweber
It’s easy to use.
Support options are more extensive than is the case with some essential competing goods and based on Aweber’s Stevie awards for customer support, should be high.
It’s reasonably priced – although not the cheapest product of its type out there, it is more affordable than several comparable solutions.
It enables you to select whether to join people to your list on a single or double click basis.
It’s good import functionality, with the choice to import a broad assortment of file types and add the email addresses you are importing directly into an abysmal cycle.
It integrates neatly using a good range of third party applications and programs.
It comes with an extremely large range of templates – over its key competitors.
Setting up easy time-based autoresponders is very easy to do.
All email templates are responsive.
Reporting attributes are powerful.
Segmenting data is relatively simple and you can use both field contents and user action (email opens, links clicked etc.) to make your segments.
You can Find a free trial of Aweber here.
There are 5 Aweber strategies on Provide:
Hosting and emailing a list containing up to 500 subscribers: $19 per month
501 to 2,500 subscribers: $29 per month
2,501 to 5,000 subscribers: $49 per month
5,001 to 10,000 subscribers: $69 monthly
10,001 to 25,000 readers: $149 per month
If you have 25,000+ subscribers, You will have to call Aweber to get a quote.
A 14% reduction can be obtained If you pay quarterly; a 14.9% discount is available if you pay annually. There are also some discounts available for students and non-profit organisations.
1 aspect of Aweber’s pricing Structure that potential users may enjoy is that all of features are available on all programs – unlike any competing products you don’t need to be on more costly plans to unlock certain functionality.
That said, The functionality on Aweber – as we’ll see below – is not always as extensive as you might find in rival email advertising solutions.
Pricing Vs. Competitors
Aweber is, in general,
Significantly more affordable than Campaign Monitor
much cheaper than iContact
roughly the same cost as Mailchimp
marginally more expensive than Getresponse
much more costly than Mad Mimi (notice: Mad Mimi’s feature set is significantly more basic nonetheless ).
It’s worth noting that the above Comparisons don’t actually apply to very small lists nonetheless – if you have a small email database, a number of the competing products are greater worth.
By Way of Example, hosting a listing Containing 1000 records will cost you $29 with Aweber, and…
$12 monthly using Mad Mimi
$15 monthly with Mailchimp
$15 monthly with Getresponse
$29 per month with Campaign Monitor *
$32 monthly with iContact
Taking another example, if you Have a bigger list containing 10,000 records, it is going to cost $69 with Aweber and…
$149 per month with Campaign Monitor *
$79 monthly using iContact
$75 per month with Mailchimp
$65 monthly having Getresponse
$42 per month with Mad Mimi
* A quick note about Campaign Monitor: you will find some cheaper Campaign Monitor plans available which allow you to host the very same quantities of email addresses outlined previously, but they limit the amount of e-newsletters that you can send them. For the sake of a fair comparison, I’ve referenced the costs for Campaign Monitor programs that permit unlimited broadcasts since these plans are similar in terms of send volumes allowed to the Aweber ones.
That is just two examples of Route, and Aweber’s competitors have different pricing tiers which will sometimes make Aweber cheaper, occasionally more expensive. But normally I’d say Aweber is priced roughly in the middle of this e-marketing solution scale.
Of course, pricing Isn’t exactly the Only variable you need to base your choice on. . .the more important thing to work out is exactly what bang you get for your buck.
So let’s Look at some Aweber features.
Aweber Free Trial
One of those Best ways to decide whether Aweber is for you of course would be to avail of its free trial. Email Marketing Software Australia