Description of Getresponse Email Marketing Software Alternatives Super Easy
Getresponse is primarily an email marketing app Which Allows you to: Email Marketing Software Alternatives Super Easy
Import and host a mailing list and catch data on it
generate newsletters that could be sent to the subscribers on your mailing list
automate your mails to subscribers via utilization of’autoresponders’
view and analyse data related to your email advertising campaigns — open rate, click through, forwards etc..
Lately however, Getresponse’s attribute set has developed quite a bit, to the point at which it is becoming more of an’all-purpose’ marketing solution.
Besides email marketing, it now also provides webinar hosting, landing pages, and some CRM (client relationship management) functionality.
We’ll discuss all these features in depth below, but first, let’s look at pricing.
Getresponse’s feature set is possibly among the most comprehensive out there.
Not only does it provide all of the key stuff you would expect from an email marketing platform – record templates, hosting, autoresponders, analytics and so forth, but as mentioned previously, it has recently been expanding the attribute set to the point at which it is morphing into an all-in-one / CRM-style advertising and marketing platform.
The question is if Getresponse is a jack of all trades and master of not – let’s drill down into the crucial qualities to learn.
Up until quite recently Getresponse service was amongst the most comprehensive available for email advertising tools: the firm offered phone support together with live chat support, email service and various online tutorials / resources.
Regrettably, the phone service has been discontinued. Instead you’ll need to use live chat (24/7) or email service. To be fair, many similar e-marketing platform suppliers only offer you both of these channels – if telephone service is a deal-breaker for you you may wish to consider Aweber, which still provides it (you can read our Aweber review here).
Concerning the quality of Getresponse service, I have not had to use it quite frequently (a fantastic thing) but when I’ve I have found it to be a bit of a mixed bag (less of a good thing). A number of the live chat support I’ve received was outstanding, and I have not had to wait too much time to chat with a broker; the email service less so.
Some of the comments I have from our readers will indicate that there do need to be improvements made concerning the quality of support Getresponse offer. Much like a number of these kinds of companies, I expect it often boils down to who you get on the day. Email Marketing Software Alternatives Super Easy
Getresponse provides some very comprehensive reporting and analytics choices. You get all the basics of course – open speed, click-through, unsubscribe Prices and so forth – but also to that you will find some very nifty features that are worth a Specific mention, namely:
‘one-click segmentation’: the option to spot individuals who did not participate with an e-newsletter you shipped and put them in a section of readers which you may then email again with a different version of the e-newsletter
‘metrics over time’: you can discover just when a lot of your readers take action on your mails, and period your future mailouts based on this information
’email ROI’: by adding some tracking code into your post-sales page on your site, you can discover how efficiently (or not!) Your email campaigns are driving sales, and workout your return on investment in email marketing.
Per-user information – you can click on one of your readers and see in which they signed up from, where they are located and which emails they have opened in the past.
Mailchimp and Aweber offer some similar reporting performance (particularly around sales monitoring ) but Getresponse’s reporting tool is definitely one of most featured on the market (it surely trounces the stats choices offered by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, however, in regards to templates, Getresponse arguably drops down a bit.
Unfortunately, the templates supplied out of the box look somewhat dated; they are not as attractive as those provided by Mailchimp or Campaign Monitor (and I marginally prefer Aweber’s offering here also ).
On the other hand, the templates are extremely tweakable – you can alter fonts, layouts and vision easily enough with all the controls supplied; and of course there is nothing to prevent you simply designing your HTML email template and minding the code for it.
Furthermore, you will find a lot of templates to choose from — over 500 — and they’re introduced in easy-to-understand classes, therefore it’s generally pretty simple to find a good starting point to get a template and edit it until you are happy with the plan.
If you are really not pleased with the templates provided by Getresponse, there is also the choice of buying a template by a third party provider such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is that the assortment of RSS-to-email software options are not so extensive (only 11 templates are supplied – well short of their 700+ accessible for routine newsletters!) And a few of them played a bit for me when I tested them in Outlook (2010). I eventually found something that worked for me, but I think there are definitely a few improvements which could be made in this region. Email Marketing Software Alternatives Super Easy
Autoresponders are e-newsletters which are delivered to your subscribers at intervals depending on you personally — you can put them up so that immediately after somebody signs up to your mailing list, they receive a welcome message from your business; a week later they can get a discount offer for some of your goods or services; three weeks after they could obtain an invitation to follow you on social networking. And so Forth.
Getresponse’s autoresponder functionality is an integral selling point – it provides one of the most comprehensive feature sets available.
You can send time-based or action-based messages; time-based choices include cycles such as the example above, and also action-based messages can be triggered by user actions or information, for example:
contributors to certain lists
changes in contact tastes
completed trades / targets
changes in consumer data
Lately Getresponse launched a new version of the new autoresponder functionality, called’Marketing Automation.’
This allows you to make automation workflows using a drag and drop builder – you basically set up an’automation flowchart’ that educates Getresponse what to do if a user opens a particular deal, clicks on a certain link .
This type of functionality goes way beyond what’s traditionally been on offer from autoresponders, and allows you to make a user travel that may be customised to the nth level.
To get a quick overview I would suggest having a look in Getresponse’s video overview for Marketing Automation.
It’s important to notice, however, these more advanced marketing automation features are only available on the more expensive programs – the’Guru’ plan and upward. Email Marketing Software Alternatives Super Easy
Landing page Builder
Online advertising campaigns that use landing pages will usually generate far more leads in the event, instead of simply directing individuals to a (cluttered!) Site, they tip users to attractive’squeeze pages’ comprising clear information and a tidy, well-designed data capture form.
Getresponse provides something very beneficial in this respect that the majority of its rivals don’t: a landing page founder (and one that’s mobile-friendly to boot).
Products such as Campaign Monitor and Aweber require that you make use of a third party (and paid-for) landing page creating tool like Unbounce or Instapage; Mailchimp lately introduced a landing page functionality but it is yet to become as sophisticated at Getresponse’s.
But unless you’re on a Getresponse’Guru’,’Max’ or’Enterprise’ plan, the Getresponse landing page performance is rather limited: you can just produce one landing page, which could only be displayed 1,000 times per month.
Also, and very importantly, you can’t use the landing page A/B testing performance on the least expensive Getresponse plan (whereby the machine shows a sample of your customers different variations of your landing page, computes conversion rates, and ultimately rolls out the top performing landing page automatically).
If you are serious about landing pages – plus they are unquestionably a useful attribute – then it is definitely worth looking at among the costlier Getresponse plans.
You may buy the Landing Pages attribute as an add-on for an extra $15 a month, but very frustratingly, even though the add-on permits you to show an unlimited number of landing pages to potential subscribers, it does not consist of A/B testing.
Therefore, if I had been considering the Getresponse landing page performance, I wouldn’t bother with this fairly half-baked add-on: I would just go for a few of the more expensive programs (which I guess is what Getresponse would like you to do) .
Getresponse was before its rivals for quite a while with its responsive email layout functionality, which automatically corrects your e-newsletter’s template so that if an individual is reading it onto a mobile device, the layout and fonts will be optimized for the device in question.
Most competing products have captured up on this today, and offer responsive email templates, but Getresponse is better than many similar products as soon as it comes to displaying a responsive preview of your e-newsletter – you just hit a’mobile preview’ button for an instant snapshot of your email resembles on a smartphone (see image right).
Not only this but you can’flip’ the smartphone trailer around, so you may preview what your email looks like when the screen is used in either portrait or landscape style. Email Marketing Software Alternatives Super Easy
Customer Relationship Management
Among the most frustrating facets of using many famous CRM tools is the necessity to export information to CSV and straight back into your email marketing instrument in order to do mailouts (or the need to export info from your email marketing tool in your CRM to include leads to it).
So when I watched Getresponse recently introducing a brand new CRM feature in their plans I was intrigued – that could possibly eliminate all that info exporting and importing, and keep everything neatly in one place.
Initially I was not that impressed with the Getresponse CRM tool since you could only use it to perform quite basic tasks: you can create sales pipelines, add contacts to these and monitor activity (emails, telephone calls etc.) with those contacts manually.
But recently Getresponse have upped their game somewhat on this front. The CRM is currently integrated with all of Getresponse’s email marketing functionality and you can add users into a CRM pipeline based on their action (form completions, email opens, purchases etc.) or activate autoresponders depending on the addition of a new contact into a pipeline phase.
An example of how you could use this functionality is as follows:
You can add a contact to a specific point on a revenue pipeline based on the page of your site they finished a form ;
you could then send them a automated email tailored to that pipeline period a couple of days afterwards;
and based on the actions they took in regards to that email (clicking on a certain link etc) you could automatically move them onto another stage of the pipeline and invite invite them into a webinar.
It’s very clever stuff, and that I can not think of any similar email marketing product offering such a tight integration between autoresponders and CRM pipelines. For this type of performance you normally must appear at committed — and more expensive — CRM products like Salesforce and Infusionsoft.
But, it is not all good news about the CRM front there are a few big things missing from Getresponse’s CRM attribute set.
The most glaring omission is e mail activity tracking. Other CRM packages allow you to bcc a dropbox email address whenever you send an email to some lead or client; doing so keeps a record of this communication in the contact’s history. There’s currently no method of doing this with all the Getresponse CRM, nor is there an easy way to send one-to-one mails to prospects or clients.
And strangely, when you click on a contact in a bargain pipeline, you can not see their contact action — i.e., the actions they have taken (open, clicks etc.) in regards to previous communications that you’ve sent to your leads are not displayed. To see this, you need to go from the CRM part of Getresponse, hunt for your own contact in the contacts section and click on their details. But guess what? Doing so does not exhibit their deal history.
Task management is non-existent also: unlike committed CRM tools, there’s no way to assign tasks to other group members.
Finally, adding contacts into a pipeline stage is difficult. You need to add contacts to a list , then go to the CRM pipeline, include a bargain and hunt your lists to receive the contact you just added. From a usability standpoint this is very clunky and time consuming. You should just have the ability to add a deal directly to a pipeline and then enter the contact details of your guide or customer at that point.
So as things stand, the Getresponse CRM is somewhat half-baked. However, it is a new attribute and the stuff it could do on the automation aspect is impressive. I am optimistic that this attribute becomes developed over time since done right, it’s possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to sponsor webinars on the stage.
Given that webinars are usually used as a lead-generation strategy, the notion of having your email database and your webinar tool under precisely the same roof is extremely attractive.
The pricing is also very aggressive also compared to based webinar solutions. By way of instance, among the primary webinar services, Gotowebinar, fees $199 per month to sponsor webinars with up to 500 attendees; you can actually do the same (plus a whole lot more) with Getresponse for $165 (as long as your listing size is under 25,000).
With regard to attendee limitations, the Getresponse’Guru’ plan allows you to host a webinar with up to 100 participants; the’Max’ program’s limit is 500.
You might even purchase webinars performance as a add on to a cheaper plan: $40 a month buys you a 100 attendees limitation, $99 a month buys you a 500 attendees restrict. It’s not clear what your options are if you will need to host larger scale distributions than that however.
Two or Three Getresponse webinar features worth flagging up as being especially useful are:
The fact Your attendees do not need to install any software to attend the webinars
one-click record of your webinars
free online storage for playback documents
Ultimately webinar performance is potentially an extremely helpful feature to have sitting in your e-marketing arsenal and its inclusion as a feature gives Getresponse a very significant edge over its key rivals, particularly once you consider that you can connect it in with a built-in CRM tool (more on this in a moment). Email Marketing Software Alternatives Super Easy
The email deliverability rate – the percentage of e-newsletters delivered that successfully hit inboxes – is always a very important point to check at when choosing an email marketing instrument.
Not all email marketing providers are that forthright about their deliverability prices; but Getresponse seems pretty open about this, with this to say about it in their own website:
At GetResponse we are frequently asked about the quality of our deliverability rate. Since deliverability is dependent upon a number of factors, including the content of your messages, the deliverability rate may vary for every mailing. For our clients collectively, nevertheless, we are pleased to say our overall deliverability rate currently stands at 99%.
Clearly you’re going to have to choose the company’s word for this, but supposing it’s true, it is a fantastic rate and inspires confidence that the huge majority of emails you send using Getresponse will achieve their intended recipients.
What’s more, Getresponse really provides you the deliverability rate of each message on your email analytics – this is something I haven’t encountered on rival goods’ metrics. A thumbs up for this.
I do need to pull Getresponse on something concerning deliverability however: to guarantee a high deliverability speed, it is advisable to use a system called DKIM email authentication. You are able to use DKIM using Getresponse – but only on the costlier Getresponse’Max’ plans.
Though I’ve not encountered any deliverability difficulties utilizing the less costly plans, competing goods do not force you to invest in a more expensive plan to avail of the feature — it’d be useful to see Getresponse being more generous here.
There are two methods you can use to add subscribers to a mailing list: having a’only opt-in’ or even a’double opt-in’ process.
If you utilize one opt-in process, the person registering to your own mailing list is added to your mailing list the minute they hit the submit button on your sign up form.
Using a double opt-in process, the individual signing up to your list is sent an email containing a confirmation link that s/he must click before being subscribed.
The most important benefit of a single sampling procedure is that it makes it very simple for users to subscribe to your mailing list; it also generally increases conversion rate and so the number of subscribers on your list. A dual opt-in process is better for verifying the folks subscribing to a list are using real email addresses and leads to cleaner data and more precise stats (because open rates etc. ) are calculated according to a list containing just email addresses).
Now, the fantastic news here is that Getresponse permits you to make use of either opt-in approach – this isn’t the case with all competing products. Thus a thumbs up for Getresponse to be flexible on this.
You are probably thinking that this sounds quite good — but to tell the truth, I think there is a lot of room for improvement with respect to Getresponse kind templates.
For a start, they’re not responsive (i.e.they won’t resize themselves automatically to match the device they’re being viewed on).
Additionally, no controls are offered by Getresponse to switch forms off or on on specific devices or pages of your site. In the light of Google’s brand new approach to pop-ups (where sites can take a hit in search results if they display’intrusive interstitials’ on mobile devices) this is a bit of a concern.
To circumvent this, I normally avoid using Getresponse form templates, and make do using HTML embeded forms that I design myself, and for popups I link my Getresponse to some growth-hacking instrument named Sumo (this enables me to change pop-ups off for mobile users, as well as display forms exactly as I’d like to and onto the webpages I want). Email Marketing Software Alternatives Super Easy
On the whole, Getresponse is really simple to use. It is certainly easy enough to perform all of the basics: import contacts, create campaigns, set up autoresponders and check statistics and the interface is pretty intuitive and clean.
In terms of how it stacks up against its rivals in this respect, I would assert that Campaign Monitor is a tiny bit more user friendly, and Mailchimp has a slicker user interface (although one that makes locating certain functionality just a bit tricky at times).
One place I think that could be significantly better in the user-friendliness standpoint is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide an extremely flexible approach to create blocks of articles and move them around an e-newsletter, in practice it is quite user friendly to use and may cause accidental deletion of material, or positioning of it at the wrong portion of the e-newsletter.
If you’re able to get your head around it, and practice using it a bit, it will result in a helpful instrument – it is just that the execution of it might be somewhat better.
Also, as described above, the CRM tool might be better from a usability point of view — adding contacts to deals can be difficult.
The 30-day complimentary trial which Getresponse supplies is fully operational and the free trial isn’t contingent upon supplying credit card information.
This helps you avoid that annoying”oops I forgot I signed up for this particular trial and today I’m getting charged for a product I do not use” scenario.
The only down side to the free trial is that it limits the amount of readers you can send to 1000. It would be useful if this could be raised a bit, as it would help potential users try the tool out in more’real world’ situations.
There are three chief sorts of Getresponse pricing plan -‘Email’,’Pro’ and’Max’ — and inside each of these, many additional kinds of strategy to pick from (all based on list size).
Up to 1,000 contributors: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there’s an”Enterprise” plan for users that our lists transcend 100,000 email addresses: this begins at $1199, using exact pricing based on prerequisites (if you are considering the”Enterprise” program, you’ll want to contact Getresponse to schedule a demo, outline your needs and discuss pricing).
Substantial discounts are available if you pay upfront for 12 or 24 weeks of support (18% and 30% respectively) — these are much more generous than most competing platforms. Email Marketing Software Alternatives Super Easy
Distinctions of Every Strategy
All the Getresponse plans cover the significant basics — key characteristics include:
The ability to export, grow and host an email database
a wide range of templates
responsive email designs
RSS / blog to-email performance
comprehensive segmentation options
social sharing programs
There are a number of differences between the’Email’,’Guru’ and’Max’ plans but for me the key ones are:
CRM – Getresponse provides a customer relationship manager tool on its own’Pro’ plans up
landing pages – you can simply avail of landing pages that allow split testing and boundless views if you’re on a’Guru’ program or higher
Webinars – this functionality isn’t available whatsoever around the’Email’ strategy and the number of webinar attendees is capped for the’Guru’ and’Max’ programs at 100, 500 respectively (it’s uncertain what the limitation is on the’Enterprise’ plan).
Users – you can only have one user account on the’Email’ program; by comparison you receive 3 on’Pro’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you are happy to use one of the entry-level’Email’ programs, the pay-per-month Getresponse plans are on the whole cheaper than those provided by many of its key competitors, especially in case you’ve got a fairly large number of email addresses on your own database.
For instance, in case you have a mailing list containing between 9,000 and 10,000 documents that you wish to send an infinite number of emails each month to, then you might discover that hosting it using Getresponse prices $65 monthly.
$4 per month cheaper than with Aweber
$10 cheaper per month than Mailchimp
$84 per month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure is dependent not just the amount of email addresses in your own database however on the number of emails you send a month also. If you’re delighted to limit the number of emails delivered via Campaign Monitor (from the example above, to 50k emails), you can expect to pay a monthly charge of $89, nevertheless considerably higher than Getresponse’s.
The only well-known service I could think of that comes in significantly cheaper is Mad Mimi, which costs $42 per month to sponsor up to 10,000 email addresses (note however that the performance provided by Mad Mimi is nowhere near as broad as Getresponse’s or indeed another products mentioned above).
It’s also worth pointing out that Mailchimp offers narrower pricing bands, meaning that depending on how big your listing, it may sometimes be a slightly cheaper option than Getresponse.
At the smaller database end of things, Getresponse’s pricing is pretty competitive too – you can sponsor a database comprising 1,000 email addresses for $15 per month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee to get a 1,000 record database is the same as Getresponse’s; and Mad Mimi supplies a marginally cheaper, if less operational offering for $12 a month.
Two final things to be aware of about the pricing :
Some competing suppliers — notably Mailchimp – offer completely free accounts for users with a few records (but these do not supply the entire range of features that you get on a paid program ).
As stated before, if you’re ready to pay upfront for 1 or 2 years, you can avail of substantial discounts the other competitors don’t yet supply.
So the bottom line is that Getresponse is pretty competitive in the pricing section. But what about features? Email Marketing Software Alternatives Super Easy
Getresponse represents among the more cost-effective tactics to host and speak using an email database.
It’s also one of the most interesting products of its kind – in that it provides email marketing, landing pages, CRM and webinars all under a single roof. It is hard to consider any rival product that delivers this’all around’ proposal, and it is what proceeds to persuade us to utilize it for Style Factory’s email advertising.
Some developments to Getresponse do have to be made nonetheless, particularly where the email programmer is concerned – its drag and drop interface is more fiddly and less responsive than it should be. A good deal of improvements can be made into the data capture types too, particularly for consumers wishing to display them on mobile devices.
And from what I gather from reader feedback, there are improvements that could be made to the support offering.
All in all though I rate Getresponse very tremendously – you receive substantial bang for your dollar with this product.
Here are a Couple of pros and cons of using Getresponse overall:
Benefits of Getresponse
Superb marketing automation options.
The CRM performance integrates neatly with Getresponse’s email automation functionality.
Provided that you are pleased to use an’Email’ plan, Getresponse is cheaper than many of its key competitors (in some cases, substantially so) whilst offering just as much, if not more functionality as them.
The discounts you get when paying upfront for one or two decades of support are very generous – you will be hard pressed to find similar reductions in prices from key opponents.
Its webinar functionality is a USP – something that is not provided by any similar products.
Its reporting and comprehensive split testing attributes are powerful.
Getresponse is transparent regarding deliverability rates, publishing characters on its website and providing deliverability data for person e-newsletters that you send.
It offers a very flexible approach to data segmentation – more elastic than many competing goods.
It allows you to add subscribers to your mailing list on both a single-opt in and a dual opt-in basis.
It transmits emails that are reactive and permits you to preview smartphone variations of your e-newsletters really easily.
It comes with a useful landing page creator – but bear in mind that you need to be on a more expensive strategy to get the fully functional version of this.
You can try out all its features free for 30 days without needing to enter credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing mails may be a little bit on the fiddly side.
The information capture forms provided aren’t responsive and you can not control when and in which they’re displayed on your website.
CRM performance has to be improved substantially before it could be thought of as a replacement for a standalone CRM product.
There’s a limited selection of RSS-to-HTML e-newsletter templates supplied.
You can just use’web-safe’ fonts from e-newsletters, which can make the templates look marginally less slick than those provided by competing products.
The pricing arrangement is a bit perplexing, with customers having to pay something of a superior to access the landing page creator tool.
The free trial restricts the amount of readers you’ll be able to send messages to to 1000.
The landing page add-on does not allow you to execute A/B evaluations, meaning that so as to gain this functionality you are forced to use a more expensive plan than you might like.
DKIM authentication is only available on the more expensive’Max’ plans.
No phone support is provided. Email Marketing Software Alternatives Super Easy