Description of Getresponse Email Marketing Software Alternatives Sales Funnel
Getresponse is primarily an email marketing app that allows you to: Email Marketing Software Alternatives Sales Funnel
Import and host a mailing list and catch data onto it
create newsletters that can be sent to the subscribers on your mailing list
automate your emails to subscribers via utilization of’autoresponders’
perspective and analyse data linked to your email advertising campaigns — open rate, click through, forwards etc..
Lately however, Getresponse’s attribute set has evolved quite a bit, to the point where it is becoming more of an’all-in-one’ marketing alternative.
Besides email advertising, it also supplies training hosting, landing pages, and some CRM (customer relationship management) functionality.
We are going to discuss all these features in depth below, but first, let’s look in pricing.
Getresponse’s attribute set is possibly among the most comprehensive on the market.
Not only does it provide all the crucial stuff you’d expect from an email marketing platform – record templates, hosting, autoresponders, analytics and so forth, but as mentioned previously, it’s been expanding the attribute set to the point where it is morphing into an all-in-one / CRM-style marketing platform.
The question is whether Getresponse is a jack of all trades and master of not – let’s drill down to the crucial features to learn.
Up until very recently Getresponse support was one of the most comprehensive available for email marketing tools: the firm offered phone service alongside live chat support, email support and assorted online tutorials / tools.
Regrettably, the phone service has now been discontinued. Instead you’ll have to use live chat (24/7) or email support. To be fair, many similar e-marketing platform providers only offer these two channels – if telephone service is a deal-breaker for you then you might want to consider Aweber, which still provides it (you can read our Aweber review here).
In terms of the quality of Getresponse service, I have never needed to use it quite often (a fantastic thing) but when I’ve I’ve discovered it for a small mixed bag (less of a good thing). Some of the live chat support I have received was excellent, and I have not had to wait too much time to talk to a broker; the email support less so.
Some of the comments I’ve got from our readers will suggest that there do need to be improvements made concerning the quality of service Getresponse offer. As with a lot of these kinds of businesses, I expect it boils down to who you get daily. Email Marketing Software Alternatives Sales Funnel
Getresponse offers some very comprehensive reporting and analytics choices. You get all the basics of course – open speed, click-through, unsubscribe rates and so on – but in addition to that there are some very nifty features that are worth a Specific mention, namely:
‘one-click segmentation’: the option to spot people who did not participate with an e-newsletter you sent and put them in a segment of subscribers that you can then email again using a different version of the e-newsletter
‘metrics over time’: you can find out exactly when most of your subscribers take action in your mails, and period your prospective mailouts based on this info
’email ROI’: by incorporating some monitoring code to your post-sales page on your site, you can discover how effectively (or not!) Your email campaigns are driving earnings, and workout your return on investment in email marketing.
Per-user information – you can click one of your readers and see where they signed up from, where they’re found and which emails they have opened previously.
Mailchimp and Aweber provide some comparable reporting functionality (especially around sales monitoring ) but Getresponse’s reporting tool is decidedly one of most fully featured on the market (it certainly trounces the stats choices provided by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, however, when it comes to templates, Getresponse arguably drops down a bit.
Regrettably, the templates supplied out of the box look a bit dated; they aren’t as attractive as the ones provided by Mailchimp or even Campaign Monitor (and I slightly prefer Aweber’s offering here also ).
On the other hand, the templates are very tweakable – you can alter fonts, designs and imagery easily enough with all the controls supplied; and naturally there is nothing to prevent you simply designing your own HTML email template and minding the code for this.
Additionally, there are a lot of templates to choose from — around 500 — and they are introduced in easy-to-understand categories, so it’s generally pretty simple to locate a good beginning point to get a template and then edit it before you are delighted with the plan.
If you’re really not pleased with the templates provided by Getresponse, there’s also the option of purchasing a template from a third party provider such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is the assortment of RSS-to-email software options aren’t very extensive (only 11 templates are supplied – well short of the 700+ available for routine newsletters!) And a few of them played a bit for me when I tested them (2010). I eventually found something that worked for me, but I think there are definitely a few improvements that could be created in this area. Email Marketing Software Alternatives Sales Funnel
Autoresponders are e-newsletters that are delivered to your subscribers at intervals determined by you personally — you can put them up so that immediately after somebody signs up to a mailing list, they get a welcome message from your business; a week after they can receive a discount deal for a number of your goods or services; three weeks later they could obtain an invitation to follow you on social networking. And so Forth.
Getresponse’s autoresponder functionality is an integral selling point – it provides among the most extensive feature sets available.
You can send time-based or action-based messages; time-based choices comprise cycles like the illustration above, and action-based messages can be triggered by user actions or information, for example:
contributors to particular lists
changes connected preferences
finished trades / targets
changes in consumer data
Recently Getresponse launched a new version of their new autoresponder performance, called’Marketing Automation.’
This permits you to create automation workflows with a drag and drop builder – you basically install an’automation flowchart’ that educates Getresponse what to do when a user opens a particular deal, clicks on a specific link etc..
This type of performance goes far beyond what has traditionally been available from autoresponders, and allows you to create a user journey which may be customised to the nth degree.
For a fast overview I would suggest having a look in Getresponse’s video overview for Marketing Automation.
It is important to notice, however, these more advanced marketing automation features are only available to the more expensive plans – the’Guru’ plan and upward. Email Marketing Software Alternatives Sales Funnel
Landing page Builder
Online advertising campaigns which use landing pages will usually create far more leads if, instead of simply directing people to some (cluttered!) Site, they tip users to attractive’squeeze pages’ containing clear information and a clean, well-designed data capture type.
Getresponse offers something very useful in this regard that most of its rivals do not: a landing page founder (and one that’s mobile-friendly to boot).
Products like Campaign Monitor and Aweber require that you make use of a third party (and non invasive ) landing page generating tool such as Unbounce or Instapage; Mailchimp recently introduced a landing page performance but it is yet to become as sophisticated at Getresponse’s.
But unless you are on a Getresponse’Guru’,’Max’ or’Enterprise’ program, the Getresponse landing page functionality is rather limited: you can just produce 1 landing page, which can only be displayed 1,000 times per month.
Also, and above all, you can not utilize the landing page A/B testing functionality on the cheapest Getresponse program (whereby the machine shows a sample of your customers different versions of your landing page, calculates conversion rates, and ultimately rolls out the best performing landing page mechanically ).
If you are serious about landing pages – and they’re unquestionably a helpful feature – then it’s definitely worth looking at one of the costlier Getresponse plans.
You may buy the Landing Pages feature as an add-on for an extra $15 a month, however quite frustratingly, even though the add-on allows you to display an infinite number of landing pages to potential subscribers, it does not consist of A/B testing.
Therefore, if I had been interested in the Getresponse landing page functionality, I wouldn’t bother with this fairly half-baked add-on: I’d just go for a few of the pricier plans (which I suppose is exactly what Getresponse want you to do) .
Getresponse was before its rivals for quite a while using its responsive email layout performance, which automatically adjusts your e-newsletter’s template so that when a user is reading it onto a mobile device, the layout and fonts will be automatically optimised for the device in question.
Most competing products have captured up on this now, and offer responsive email templates, but Getresponse is far better than most similar products as soon as it comes to displaying a responsive record of your e-newsletter – you just hit on a’mobile preview’ button to get an instant snapshot of your email looks like on a smartphone (see picture right).
Not only this but you can’reverse’ the smartphone trailer around, so you can preview what your own email looks like when the screen is used in either portrait or landscape mode. Email Marketing Software Alternatives Sales Funnel
Customer Relationship Management
Among the most frustrating aspects of using many well-known CRM tools is that the need to export information to CSV and straight back into your email marketing tool in order to do mailouts (or the necessity to export data from the email marketing tool into your CRM to add prospects to it).
So when I saw Getresponse lately introducing a brand new CRM attribute into their plans I was intrigued – that could potentially eliminate all that data exporting and importing, and keep everything neatly in 1 area.
Initially I was not that impressed with the Getresponse CRM tool as you can only use it to carry out quite basic jobs: you could create sales pipelines, add contacts to these and track activity (mails, telephone calls etc.) with those contacts manually.
But lately Getresponse have upped their video game a bit on this front. The CRM is now integrated with all Getresponse’s email marketing functionality and you can add users to a CRM pipeline according to their activity (form completions, email opens, purchases etc.) or activate autoresponders depending on the addition of a new contact to a pipeline phase.
An example of how to use this functionality would be as follows:
It is possible to add a contact to a specific stage on a sales pipeline depending on the page of your website they finished a form ;
you could then send them a automated email tailored to that pipeline stage a few days later;
and based on the actions they took with regard to that email (clicking on a certain link ) you could automatically move them onto another stage of the pipeline and automatically invite them to a webinar.
It’s very clever stuff, and I can’t think of any email advertising product offering such a tight integration between autoresponders and CRM pipelines. For this type of performance you normally must look at committed — and more expensive — CRM products like Salesforce and Infusionsoft.
However, it’s not all good news on the CRM front there are a few big things missing from Getresponse’s CRM attribute set.
The most glaring omission is email activity monitoring. Other CRM packages allow you to bcc a dropbox email address any time you send an email to some lead or customer; doing so keeps a record of this communication in the contact’s history. There is currently no method of doing this together with the Getresponse CRM, nor is there an easy way to send one-to-one emails to prospects or clients.
And strangely, if you click on a contact within a deal pipeline, you can not see their contact activity — i.e., the actions they’ve taken (open, clicks etc.) in regards to previous communications that you’ve sent to your prospects are not displayed. To observe this, you have to go from the CRM part of Getresponse, search for your own contact in the contacts section and click in their details. But guess what? Doing this doesn’t exhibit their history.
Task management is non-existent too: unlike committed CRM tools, there’s no way to assign tasks to other group members.
Finally, adding contacts into your pipeline stage is tough. You have to add contacts to a list first, then visit the CRM pipeline, add a bargain and hunt your lists to receive the contact you just added. From a usability point of view this is very clunky and time consuming. You should just have the ability to put in a deal right to a pipeline and then input the contact information of your guide or customer at the point.
So as things stand, the Getresponse CRM is a bit half-baked. But that said, it is a new feature and the stuff it can perform on the automation aspect is remarkable. I’m hopeful that this attribute becomes developed over time because done right, it’s potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to sponsor webinars on the platform.
Given that webinars are usually used as a lead-generation strategy, the idea of getting your email database along with your webinar tool under the same roof is extremely appealing.
The pricing is also very aggressive too by comparison to established webinar solutions. By way of instance, one of the primary webinar services, Gotowebinar, charges $199 a month to host webinars with up to 500 attendees; you can really do the same (and a great deal more) with Getresponse for $165 (as long as your list size is under 25,000).
With respect to attendee limitations, the Getresponse’Pro’ plan allows you to host a webinar with up to 100 participants; the’Max’ plan’s cap is 500.
You might also purchase webinars functionality as a add on to a more affordable plan: $40 per month buys you a 100 attendees limit, $99 per month buys you a 500 attendees restrict. It’s not clear what your choices are if you need to host bigger scale distributions compared to that however.
A couple of Getresponse webinar features worth flagging up as being especially useful are:
The very fact that your attendees do not have to install any applications to attend the webinars
one-click list of your webinars
free online storage for playback documents
Ultimately webinar performance is potentially a very helpful feature to have sitting in your e-marketing arsenal and its inclusion as a characteristic provides Getresponse a very significant advantage over its key rivals, particularly when you believe that you can link it in with a built-in CRM tool (more on this in a minute ). Email Marketing Software Alternatives Sales Funnel
The email deliverability rate – the proportion of e-newsletters delivered that successfully reach inboxes – is obviously an important point to look at when selecting an email marketing tool.
Not all email marketing providers are that forthright in their deliverability prices; but Getresponse seems pretty open about this, with this to say about it in their own site:
At GetResponse we are often asked about the quality of our deliverability speed. Because deliverability depends on many things, including the content of your messages, the deliverability rate could vary for every mailing. For our customers jointly, however, we are pleased to say our overall deliverability rate now stands at 99%.
Clearly you are going to have to choose the organization’s term for this, but supposing it’s true, it is a good speed and inspires confidence that the huge majority of emails that you send using Getresponse will achieve their receivers.
Furthermore, Getresponse really provides you the deliverability rate of each message on your email analytics – this is something I have not encountered on competing goods’ metrics. A thumbs up for it.
I really do need to pull Getresponse up on one thing relating to deliverability nevertheless: to ensure a high deliverability rate, it’s a good idea to use a system named DKIM email authentication. You can use DKIM with Getresponse – but only on the more expensive Getresponse’Max’ plans.
Though I have not struck any deliverability problems utilizing the cheaper plans, competing goods don’t make you invest in a more expensive strategy to avail of this feature — it’d be useful to see Getresponse becoming more generous here.
There are two approaches you can use to add subscribers to a mailing list: using a’single opt-in’ or a’double opt-in’ process.
If you use use one opt-in procedure, the individual signing up to your own mailing list is added to your mailing list the minute they hit the submit button on your sign up form.
With a double opt-in procedure, the person signing up to your record is sent an email containing a confirmation link that s/he have to click before being subscribed.
The main benefit of one sampling procedure is that it makes it very easy for users to sign up for a mailing list; additionally, it generally increases conversion speed and so the amount of readers on your record. A dual opt-in procedure is best for verifying that the people subscribing to your record are using actual email addresses and leads to cleaner data and more accurate stats (because receptive rates etc. ) are calculated according to a list comprising only real email addresses).
The good news is that Getresponse allows you to take advantage of either opt-in approach – this isn’t the case with all competing products. Thus a thumbs up for Getresponse to be flexible about this.
You’re probably thinking that all this sounds pretty fine — but to be honest, I think there’s a lot of room for improvement with respect to Getresponse kind templates.
For a start, they’re not responsive (i.e.they won’t resize themselves automatically to match the device they are being viewed on).
Furthermore, no controls are offered by Getresponse to switch forms on or off on specific devices or pages of your website. At the light of Google’s new strategy to pop-ups (where websites can have a hit in search results if they display’intrusive interstitials’ on mobile devices) this really is a small concern.
To get around this, I normally avoid using Getresponse form templates, and make do with HTML embeded forms that I style myself, and for popups I link my Getresponse to some growth-hacking instrument named Sumo (that enables me to change pop-ups off for mobile users, in addition to display forms precisely as I’d love to and onto the webpages I want). Email Marketing Software Alternatives Sales Funnel
On the whole, Getresponse is pretty straightforward to use. It is certainly easy enough to perform all of the fundamentals: import contacts, create campaigns, setup autoresponders and check statistics and the interface is really clean and intuitive.
In terms of how it stacks up against its rivals in this regard, I’d argue that Campaign Monitor is a little bit more user friendly, and Mailchimp has a slicker user interface (although one which makes finding certain functionality just a little bit tricky at times).
One place I feel that could be significantly better from a user-friendliness standpoint is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide an extremely flexible approach to create blocks of articles and move them around an e-newsletter, in practice it’s quite clunky to use and may cause accidental deletion of content, or placement of it in the wrong portion of the e-newsletter.
If you can get your head about it, and practice using it a little bit, it does result in a helpful instrument – it’s only that the implementation of it could be somewhat better.
Also, as described above, the CRM instrument might be better from a usability point of view adding contacts to deals could be unnecessarily difficult.
The 30-day complimentary trial that Getresponse supplies is fully operational and the free trial is not contingent upon providing credit card information.
This helps you avoid that annoying”oops I forgot I signed up for that trial and now I’m getting charged for a commodity that I do not use” scenario.
The only down side to the free trial is the fact that it restricts the number of readers it is possible to send to 1000. It would be useful if that could be increased a little, as it might help prospective users try the tool out in more’real world’ situations.
There are three chief sorts of Getresponse pricing strategy -‘Email’,’Guru’ and’Max’ — and within each of these, many additional types of plan to pick from (all based on list size).
Up to 1,000 subscribers: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there is an”Enterprise” program for consumers that our lists transcend 100,000 email addresses: this starts at $1199, using exact pricing based on prerequisites (if you’re interested in the”Enterprise” plan, you’ll want to contact Getresponse to schedule a demo, outline your needs and discuss pricing).
Substantial discounts are available if you pay upfront for 12 or 24 months of service (18% and 30% respectively) — these are much more generous than many competing platforms. Email Marketing Software Alternatives Sales Funnel
Distinctions of Each Strategy
Each of the Getresponse plans cover the significant basics — key features include:
The ability to import, grow and host an email database
a wide Assortment of templates
responsive email designs
RSS / site to-email functionality
comprehensive segmentation alternatives
societal sharing programs
There are a number of differences between the’Email’,’Guru’ and’Max’ programs but for me the key ones are:
CRM – Getresponse provides a customer relationship manager tool on its own’Pro’ plans up
Landing pages – you can simply avail of all landing pages which enable split testing and unlimited views if you are on a’Guru’ plan or greater
Webinars – this functionality isn’t accessible at all on the’Email’ strategy and the amount of webinar attendees is capped for the’Pro’ and’Max’ programs at 100, 500 respectively (it’s unclear what the limitation is on the’Enterprise’ program ).
Users – you can have just one user account on the’Email’ program; by contrast you receive 3 on’Guru’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you are happy to use one of those entry-level’Email’ programs, the pay-per-month Getresponse programs are on the whole more affordable than those supplied by many of its key competitors, particularly in case you have a reasonably large number of email addresses onto your own database.
By way of example, in case you have a mailing list containing between 9,000 and 10,000 documents which you want to send an infinite number of mails each month to, then you’ll discover that hosting it with Getresponse prices $65 monthly.
$4 per month cheaper compared to Aweber
$10 cheaper per month than Mailchimp
$84 a month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure depends not just the amount of email addresses in your database however on how many emails you send per month too. If you are happy to limit the amount of mails delivered via Campaign Monitor (in the case above, to 50k mails ), you can expect to pay a monthly charge of $89, still considerably higher than Getresponse’s.
The sole well-known service I could think of that comes in considerably cheaper is Mad Mimi, which costs $42 a month to host up to 10,000 email addresses (note however that the functionality offered by Mad Mimi is nowhere near as broad as Getresponse’s or indeed the other products mentioned above).
Additionally, it is worth pointing out that Mailchimp offers narrower pricing bands, meaning that depending on how big your list, it might occasionally be a slightly cheaper option than Getresponse.
In the smaller database end of things, Getresponse’s pricing is really competitive too – you can host a database containing 1,000 email addresses for $15 per month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee for a 1,000 record database will be the like Getresponse’s; and Mad Mimi supplies a slightly more affordable, if less functional offering for $12 a month.
Two final things to be aware of about the pricing front:
Some competing providers — notably Mailchimp – offer completely free accounts for users that have a small number of documents (but these do not supply the full assortment of features that you get on a paid plan).
As mentioned earlier, if you’re prepared to pay upfront for 1 or two decades, you can avail of substantial discounts that the other competitors don’t yet supply.
So the bottom line is that Getresponse is fairly competitive in the pricing department. However, what about attributes? Email Marketing Software Alternatives Sales Funnel
Getresponse represents one of the more cost-effective ways to host and communicate with an email .
It is also among the most interesting products of its kind – in that it provides email marketing, landing pages, CRM and webinars all under one roof. It’s difficult to consider any rival product that offers this’all round’ proposal, and it’s what proceeds to persuade us to utilize it for Style Factory’s email marketing.
Some improvements to Getresponse do have to be made however, especially where the email programmer is concerned – its own drag and drop interface is more fiddly and not as responsive than it should be. A good deal of improvements can be made into the data capture forms too, especially for consumers wishing to display them on mobile devices.
And from what I gather from reader opinions, there are improvements that could be made to the support offering.
All in all though I speed Getresponse very tremendously – you receive substantial bang for your buck with this product.
Listed below are a Couple of pros and cons of using Getresponse overall:
Benefits of Getresponse
Excellent marketing automation choices.
The CRM functionality integrates neatly with Getresponse’s email automation functionality.
So long as you’re happy to utilize an’Email’ program, Getresponse is more affordable than most of its key competitors (in certain cases, substantially so) whilst supplying as much, or even more functionality as them.
The reductions you get when paying upfront for a couple of years of service are very generous – you’ll be hard pushed to find similar reductions in costs from key opponents.
Its webinar functionality is a USP – something which is not provided by any similar products.
Its reporting and comprehensive split testing features are powerful.
Getresponse is clear about deliverability rates, publishing characters on its own website and supplying deliverability statistics for person e-newsletters that you send.
It provides a very flexible approach to data segmentation – more flexible than many competing goods.
It permits you to add subscribers to your mailing list on both a single-opt in and also a double opt-in basis.
It sends responsive emails and allows you to preview smartphone versions of your e-newsletters really easily.
It comes with a helpful landing page creator – but keep in mind you have to be on a more expensive plan to get the fully operational version of the.
You are able to test out all of its features free for 30 days without needing to enter credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing mails can be a little bit on the fiddly side.
The information capture forms supplied aren’t responsive and you can not control when and in which they are displayed on your site.
CRM functionality needs to be improved substantially before it can be thought of as a substitute for a standalone CRM product.
There’s a limited selection of RSS-to-HTML e-newsletter templates supplied.
You can only use’web-safe’ fonts in e-newsletters, which may make the templates look slightly less slick than those supplied by competing products.
The pricing structure is a little confusing, with users having to cover something of a superior to get the landing page creator tool.
The free trial limits the number of subscribers you can send messages to to 1000.
The landing page add-on does not let you perform A/B evaluations, meaning that in order to gain this functionality you’re forced to use a more expensive plan than you might like.
DKIM authentication is only available on the more expensive’Max’ plans.
No telephone service is provided. Email Marketing Software Alternatives Sales Funnel