Description of Getresponse Email Marketing Software Alternatives Marketing Tool
Getresponse is primarily an email marketing program that allows you to: Email Marketing Software Alternatives Marketing Tool
Import and host a mailing list and also catch data on it
generate newsletters that can be delivered to the subscribers on your mailing list
automate your emails to subscribers via utilization of’autoresponders’
perspective and analyse statistics related to your email advertising campaigns — open rate, click through, forward etc..
Recently however, Getresponse’s attribute set has developed quite a bit, to the point where it is becoming more of an’all-in-one’ marketing solution.
In addition to email marketing, it now also supplies training hosting, landing pages, and a few CRM (client relationship management) performance.
We’ll discuss all these features in depth below, but first, let’s look at pricing.
Getresponse’s feature set is arguably among the most comprehensive on the market.
Not only does it provide all of the key stuff you would expect from an email marketing platform – list templates, hosting, autoresponders, analytics and so on, but as mentioned previously, it has been expanding the feature set to the point where it’s morphing into an all-in-one / CRM-style marketing platform.
The inquiry is if Getresponse is a jack of all trades and master of not – let’s drill down to the key qualities to learn.
Up until quite recently Getresponse support was amongst the most comprehensive available for email advertising tools: the company offered phone support together with live chat support, email service and various online tutorials / resources.
Sadly, the telephone support has now been discontinued. Instead you’ll have to use live chat (24/7) or email service. To be honest, most similar e-marketing platform providers only offer you both of these stations – if telephone service is a deal-breaker for you then you may wish to consider Aweber, which still supplies it (you can read our Aweber review here).
In terms of the quality of Getresponse service, I have never needed to use it quite often (a good thing) but when I have I have discovered it for a bit of a mixed bag (less of a fantastic thing). A number of the live chat support I have received has been excellent, and I have not had to wait too much time to talk to a broker; the email service less so.
Some of the feedback I have from our readers will indicate that there do have to be improvements made concerning the caliber of support Getresponse offer. Much like a number of these types of businesses, I expect it often boils down to who you get on the day. Email Marketing Software Alternatives Marketing Tool
Getresponse provides some very comprehensive reporting and analytics options. You get all the basics of course – open speed, click-through, unsubscribe rates and so forth – but also to that there are some very nifty features Which Are worth a Specific mention, specifically:
‘one-click segmentation’: the choice to identify individuals who did not engage with an e-newsletter that you shipped and set them in a section of subscribers which you can then email again using a different variant of the e-newsletter
‘metrics over time’: you can discover just when most of your subscribers take action in your emails, and period your future mailouts according to this info
’email ROI’: by adding some tracking code to your post-sales webpage on your site, you can discover how efficiently (or not!) Your email campaigns are driving sales, and workout your return on investment in email advertising.
Per-user info – you could click one of your readers and see in which they signed from, where they’re found and which emails they’ve opened previously.
Mailchimp and Aweber provide some comparable reporting functionality (especially around sales tracking) however Getresponse’s reporting application is decidedly one of most fully featured out there (it surely trounces the stats options offered by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, but in regards to templates, Getresponse arguably falls down a little.
Unfortunately, the templates supplied out of the box look somewhat dated; they are not as attractive as those provided by Mailchimp or even Campaign Monitor (and that I slightly prefer Aweber’s offering here too).
On the other hand, the templates are extremely tweakable – you can change fonts, designs and imagery easily enough with all the controls supplied; and naturally there is nothing to stop you designing your own HTML email template and importing the code for this.
Additionally, there are a lot of templates to choose from — over 500 — and they are presented in easy-to-understand categories, so it’s generally pretty straightforward to locate a good starting point for a template and edit it until you’re delighted with the design.
If you’re really not pleased with the templates provided by Getresponse, there’s also the choice of purchasing a template from a third party provider such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is that the range of RSS-to-email software options are not so extensive (just 11 templates are provided – well short of the 700+ available for routine newsletters!) And some of them played a bit for me when I tested them (2010). I finally found something that worked for me, but I think that there are definitely a few improvements that could be created in this region. Email Marketing Software Alternatives Marketing Tool
Autoresponders are e-newsletters which are delivered to your readers at intervals determined by you — you can put them up so that instantly after someone signals up to a mailing list, they get a welcome message in the company; a week later they can get a discount offer for a number of your products or services; 3 months later they could obtain an encouragement to accompany you on social networking. And so on.
Getresponse’s autoresponder functionality is a key selling point – it offers among the most comprehensive feature sets available.
You can send time-based or action-based messages; time-based choices include cycles such as the example above, and also action-based messages can be triggered by user actions or advice, for example:
contributors to particular lists
changes connected tastes
finished trades / goals
changes in consumer information
Recently Getresponse launched a new version of their new autoresponder performance, known as’Marketing Automation.’
This allows you to make automation workflows using a drag and drop builder – you basically set up an’automation flowchart’ that instructs Getresponse what to do if a user opens a particular offer, clicks on a specific link .
This kind of functionality goes way beyond what’s traditionally been available from autoresponders, and allows you to make a user journey that may be customised to the nth level.
For a quick overview I’d suggest taking a look at Getresponse’s video overview for Marketing Automation.
It is important to note, however, that these more advanced marketing automation features are only available to the more expensive programs – the’Pro’ plan and upward. Email Marketing Software Alternatives Marketing Tool
Landing page Builder
Online advertising campaigns which use landing pages will typically generate far more leads in the event, instead of simply directing people to some (cluttered!) Website, they point users to appealing’squeeze pages’ comprising clear information and a tidy, well-designed data capture type.
Getresponse provides something very useful in this regard that most of its competitors do not: a landing page founder (and one that’s mobile-friendly to boot).
Products like Campaign Monitor and Aweber ask that you make use of a third party (and paid-for) landing page creating tool such as Unbounce or Instapage; Mailchimp recently introduced some landing page performance but it’s yet to become sophisticated at Getresponse’s.
However, unless you’re on a Getresponse’Guru’,’Max’ or’Enterprise’ plan, the Getresponse landing page performance is rather limited: you can just produce 1 landing page, which could simply be displayed 1,000 times a month.
Additionally, and very importantly, you can’t use the landing page A/B testing performance on the cheapest Getresponse plan (whereby the machine shows a sample of your users different versions of your landing page, calculates conversion rates, and finally rolls out the best performing landing page automatically).
If you’re serious about landing pages – and they are unquestionably a helpful feature – then it’s definitely worth looking at one of the more expensive Getresponse plans.
You may buy the Landing Pages attribute as an add-on for an extra $15 per month, but quite frustratingly, even though the add-on allows you to show an infinite number of landing pages to potential subscribers, it doesn’t consist of A/B testing.
Therefore, if I was considering the Getresponse landing page functionality, I would not bother with this fairly half-baked add-on: I’d just go for a few of the more expensive plans (which I suppose is exactly what Getresponse would like you to do) .
Getresponse was before its competitors for quite some time using its responsive email design performance, which automatically corrects your e-newsletter’s template so that if an individual is reading it onto a mobile device, the layout and fonts will be optimized for the device in question.
Most competing products have captured up on this now, and extend responsive email templates, but Getresponse is far better than many similar products as soon as it comes to displaying a responsive record of your e-newsletter – you simply hit on a’cellphone preview’ button to get an instant snapshot of your email resembles on a smartphone (see image right).
Not just this but you can’reverse’ the smartphone preview around, so that you can preview what your own email looks like when the screen is used in either portrait or landscape style. Email Marketing Software Alternatives Marketing Tool
Customer Relationship Management
Among the most frustrating facets of utilizing many well-known CRM tools is the necessity to export data to CSV and straight back into your email marketing tool as a way to perform mailouts (or the need to export info from your email marketing tool into your CRM to include prospects to it).
So when I saw Getresponse recently introducing a brand new CRM attribute in their plans I was intrigued – this could potentially eliminate all that data exporting and exporting, and keep everything neatly in 1 place.
Initially I was not that impressed with the Getresponse CRM tool as you could only use it to perform quite basic jobs: you can create sales pipelines, add contacts to these and track activity (mails, telephone calls etc.) with these contacts manually.
But recently Getresponse have upped their video game somewhat on this front. The CRM is now integrated with all of Getresponse’s email marketing operation and you can add users into a CRM pipeline based on their activity (form completions, email opens, purchases etc.) or activate autoresponders based on the addition of a new contact into a pipeline stage.
An example of how you could use this functionality would be as follows:
It is possible to add a contact to a specific point on a revenue pipeline based on the page of your site that they completed a form on;
you could then send a automated email tailored to that pipeline period a few days later;
and dependent on the action they took with regard to this email (clicking on a particular link etc) you can automatically move them onto another phase of the pipeline and invite invite them to a webinar.
It is very smart stuff, and that I can not think of any similar email advertising product offering this kind of tight integration between autoresponders and CRM pipelines. For this kind of performance you normally need to appear at committed — and more expensive — CRM products such as Salesforce and Infusionsoft.
But, it is not all good news on the CRM front — there are a few big things missing out of Getresponse’s CRM attribute collection.
The most glaring omission is e mail activity tracking. Other CRM packages permit you to bcc a dropbox email address whenever you send an email to some lead or customer; doing this keeps a record of this communication in the contact’s history. There’s currently no method of doing this with all the Getresponse CRM, nor is there an simple way to send one-to-one emails to leads or clients.
And oddly, if you click on a contact within a deal pipeline, you can not see their contact activity — i.e., the actions they’ve taken (open, clicks etc.) with regard to previous communications which you have sent to your leads are not displayed. To observe this, you have to go out of the CRM part of Getresponse, hunt for your contact in the contacts section and then click on their details. But guess what? Doing this doesn’t display their deal history.
Task management is non-existent also: unlike dedicated CRM tools, there is no way to assign tasks to other group members.
Eventually, adding contacts to your pipeline stage is difficult. You have to add contacts to a list , then visit the CRM pipeline, include a deal and search your lists for the contact you just added. From a usability standpoint this is very clunky and time consuming. You should just have the ability to add a deal right to a pipeline and then input the contact information of your lead or client at that point.
So as things stand, the Getresponse CRM is a bit half-baked. However, it is a new attribute and the stuff it could perform on the automation side is remarkable. I’m optimistic that this attribute becomes developed over time since done right, it is possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to sponsor webinars on the stage.
Given that webinars are generally used as a lead-generation strategy, the idea of having your email database and your webinar tool under the same roof is very attractive.
The pricing is also very aggressive too compared to established webinar solutions. By way of instance, among the primary webinar providers, Gotowebinar, fees $199 a month to sponsor webinars with up to 500 attendees; you can really do exactly the same (and a whole lot more) with Getresponse for $165 (so long as your list size is below 25,000).
With regard to attendee limitations, the Getresponse’Pro’ program permits you to host a webinar with up to 100 participants; the’Max’ program’s limit is 500.
You might also purchase webinars functionality as a add on to a cheaper plan: $40 a month buys you a 100 attendees limitation, $99 a month buys you a 500 attendees limit. It’s not clear what your options are if you need to host larger scale distributions compared to that however.
A couple of Getresponse webinar features worth flagging up as being especially useful are:
The fact Your attendees do not need to install any software to attend the webinars
one-click list of your webinars
free online storage for playback files
Ultimately webinar functionality is potentially an extremely helpful feature to have sitting in your e-marketing arsenal and its inclusion as a characteristic provides Getresponse a very significant advantage over its key rivals, especially when you believe you could link it in with a built in CRM tool (more about this in a moment). Email Marketing Software Alternatives Marketing Tool
The email deliverability rate – the proportion of e-newsletters sent that successfully hit inboxes – is always a very important thing to look at when selecting an email marketing tool.
Not all email marketing providers are that forthright about their deliverability prices; but Getresponse seems reasonably open about this, with this to say about it on their own site:
At GetResponse we are frequently asked about the quality of the deliverability rate. Since deliverability depends on a number of things, including the content of your messages, the deliverability rate could vary for each mailing. For all our clients collectively, however, we’re proud to say our overall deliverability rate now stands at 99%.
Obviously you’re going to need to take the company’s word for this, but supposing it’s true, it is a fantastic speed and inspires confidence that the huge majority of emails that you send using Getresponse will reach their receivers.
What’s more, Getresponse actually provides you the deliverability rate of every message on your email analytics – that is something I haven’t encountered on rival goods’ metrics. A thumbs up for this.
I do have to pull Getresponse up on something concerning deliverability however: to ensure a high deliverability rate, it’s a good idea to use a system named DKIM email authentication. You are able to use DKIM with Getresponse – but just on the more expensive Getresponse’Max’ programs.
Though I have not encountered any deliverability problems using the cheaper plans, competing products don’t force you to invest in a more expensive plan to avail of the feature — it’d be useful to see Getresponse being more generous here.
There are two methods you can use to add subscribers to a mailing list: having a’only opt-in’ or even a’double opt-in’ process.
If you utilize one opt-in procedure, the person signing up to your mailing list is added to your mailing list the moment they hit the submit button on your sign up form.
With a double opt-in procedure, the person signing up to your record is sent via an email containing a confirmation link that s/he must click before being subscribed.
The main advantage of one opt-in process is that it makes it very easy for users to sign up for a mailing list; it also generally increases conversion rate and therefore the amount of subscribers on your record. A dual opt-in procedure is better for verifying that the people subscribing to your list are using real email addresses and contributes to cleaner data and more precise stats (because open rates etc. are calculated according to a list comprising just real email addresses).
Now, the good news here is that Getresponse permits you to take advantage of either opt-in approach – this isn’t true with all competing products. Thus a thumbs up for Getresponse for being flexible on this.
You’re probably thinking that all this sounds quite good — but to be honest, I think there is a lot of room for advancement with regard to Getresponse form templates.
To begin with, they are not responsive (i.e.they won’t resize themselves automatically to suit the device they’re being watched on).
Additionally, no controls are offered by Getresponse to switch forms on or off on particular devices or individual pages of your site. At the light of Google’s brand new strategy to pop-ups (where sites can have a hit in search results if they exhibit’intrusive interstitials’ on cellular devices) this is a bit of a concern.
To circumvent this, I normally avoid using Getresponse form templates, and make do with HTML embeded forms that I design myself, and for popups I connect my Getresponse into a growth-hacking tool named Sumo (that enables me to switch pop-ups off for cellular users, as well as display forms exactly as I’d like to and on the webpages I want). Email Marketing Software Alternatives Marketing Tool
On the whole, Getresponse is pretty simple to use. It is certainly easy enough to do all the basics: import contacts, create campaigns, set up autoresponders and check numbers and the interface is really intuitive and clean.
With regards to how it stacks up against its competitors in this regard, I’d assert that Campaign Monitor is a little bit more user friendly, and Mailchimp includes a slicker user interface (though one that makes locating certain performance a bit tricky at times).
One place I think that might be significantly better from a user-friendliness point of view is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide an extremely flexible way to make blocks of content and move them about an e-newsletter, in practice it’s quite clunky to use and may cause accidental deletion of content, or positioning of it in the incorrect part of the e-newsletter.
If you’re able to get your head about it, and practice using it a bit, it will result in a useful tool – it’s just that the implementation of it might be rather better.
Also, as explained above, the CRM tool could be better from a usability point of view adding contacts to deals could be difficult.
The 30-day free trial which Getresponse provides is completely functional and the free trial isn’t contingent upon providing credit card information.
This helps you avoid that annoying”oops I forgot I signed up for that trial and today I am getting charged for a commodity that I don’t use” scenario.
The only down side to the free trial is that it restricts the amount of subscribers it is possible to send to to 1000. It would be good if this could be raised a bit, as it would help potential users try the tool out in more’real-world’ situations.
There are 3 main sorts of Getresponse pricing plan -‘Email’,’Pro’ and’Max’ — and inside each of them, many additional kinds of plan to pick from (all based on record size).
Up to 1,000 contributors: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there is an”Enterprise” plan for users whose lists transcend 100,000 email addresses: that starts at $1199, using accurate pricing based on requirements (if you are interested in the”Enterprise” plan, you will want to contact Getresponse to schedule a demo, outline your needs and share pricing).
Substantial discounts are available if you pay upfront for 12 or 24 months of service (18% and 30% respectively) — those are considerably more generous than most competing platforms. Email Marketing Software Alternatives Marketing Tool
Distinctions of Every Strategy
Each of the Getresponse plans cover the important basics — key characteristics include:
The ability to export, develop and host an email database
a wide Assortment of templates
responsive email designs
RSS / blog to-email functionality
comprehensive segmentation alternatives
societal sharing programs
There are a number of differences between the’Email’,’Guru’ and’Max’ programs but for me the key ones are:
CRM – Getresponse provides a customer relationship manager tool on its own’Guru’ plans up
Landing pages – you can only avail of all landing pages that allow split testing and unlimited views if you are on a’Guru’ plan or greater
Webinars – that functionality isn’t available at all on the’Email’ strategy and the amount of webinar attendees is restricted for the’Guru’ and’Max’ programs at 100, 500 respectively (it’s uncertain what the limit is about the’Enterprise’ plan).
Users – you can have just one user account on the’Email’ plan; by comparison you receive 3 on’Guru’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you’re happy to use one of the entry-level’Email’ plans, the pay-per-month Getresponse plans are on the whole cheaper than those provided by many of its key competitors, particularly if you’ve got a fairly high number of email addresses onto your database.
For instance, if you have a mailing list comprising between 9,000 and 10,000 records that you want to send an unlimited number of mails per month to, you might discover that hosting it with Getresponse prices $65 per month.
$4 per month cheaper compared to Aweber
$10 cheaper a month than Mailchimp
$84 a month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure is dependent not just the amount of email addresses on your database however on how many emails you send a month too. If you’re happy to limit the amount of mails sent via Campaign Monitor (from the case above, to 50k emails), you can expect to pay a monthly fee of $89, nevertheless considerably higher than Getresponse’s.
The only well-known service that I could think of that comes from considerably cheaper is Mad Mimi, which charges $42 a month to host up to 10,000 email addresses (note however that the functionality offered by Mad Mimi is nowhere near as extensive as Getresponse’s or indeed the other products mentioned above).
Additionally, it is worth pointing out that Mailchimp offers narrower pricing rings, meaning that based on how big your list, it may occasionally be a slightly cheaper option than Getresponse.
In the smaller database end of things, Getresponse’s pricing is really competitive too – you can host a database containing 1,000 email addresses for $15 a month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee for a 1,000 record database is exactly the same as Getresponse’s; and Mad Mimi provides a slightly cheaper, if much less functional offering for $12 a month.
Two final things to be Conscious of about the pricing front:
Some competing suppliers — notably Mailchimp – provide free account for users with a few records (but these don’t supply the full assortment of features that you get on a paid plan).
As stated earlier, if you are ready to pay upfront for 1 or two decades, you can avail of significant discounts that the other competitors do not yet supply.
So the bottom line is that Getresponse is fairly competitive in the pricing section. But what about attributes? Email Marketing Software Alternatives Marketing Tool
Getresponse represents among the more cost-effective tactics to host and speak with an email database.
It is also one of the most intriguing products of its type – because it provides email marketing, landing pages, CRM and webinars all under one roof. It’s difficult to consider any rival product that offers this’all around’ proposition, and it is what proceeds to convince us to use it for Style Factory’s email advertising.
Some developments to Getresponse do need to be made however, especially where the email programmer is concerned – its drag and drop interface is more fiddly and less responsive than it ought to be. A good deal of improvements could be made to the data capture types also, particularly for consumers wishing to exhibit them on mobile devices.
And from what I gather from reader feedback, there are improvements which could be made to the service offering.
All in all though I speed Getresponse very highly – you get substantial bang for your dollar with this item.
Listed below are a Couple of pros and cons of using Getresponse overall:
Advantages of Getresponse
Excellent marketing automation options.
The CRM performance integrates neatly with Getresponse’s email automation functionality.
Provided that you are pleased to use an’Email’ program, Getresponse is more affordable than most of its key competitors (in some situations, substantially so) whilst offering as much, or even more functionality as them.
The discounts you receive when paying for a couple of decades of service are extremely generous – you will be hard pressed to find similar reductions in prices from key opponents.
Its webinar functionality is a USP – something which isn’t offered by any products that are similar.
Its reporting and comprehensive split testing features are strong.
Getresponse is clear regarding deliverability rates, publishing figures on its site and supplying deliverability data for person e-newsletters that you send.
It provides an extremely flexible approach to information segmentation – more flexible than many competing products.
It allows you to add subscribers to a mailing list on either a single-opt in and a double opt-in basis.
It sends responsive emails and allows you to preview smartphone variations of your e-newsletters very easily.
It comes with a useful landing page founder – but keep in mind that you have to be on a more expensive plan to get the fully functional version of this.
You are able to try out all of its features free for 30 days without the need to enter credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing mails can be a little bit on the fiddly side.
The data capture forms provided aren’t responsive and you can not control when and in which they’re displayed on your website.
CRM performance has to be improved considerably before it could be thought of as a replacement for a standalone CRM product.
There is a limited selection of RSS-to-HTML e-newsletter templates supplied.
You can only use’web-safe’ fonts from e-newsletters, which can make the templates seem slightly less slick than those supplied by competing products.
The pricing arrangement is a little perplexing, with customers having to cover something of a premium to access the landing page creator tool.
The free trial restricts the number of readers you can send messages into 1000.
The landing page add-on doesn’t let you execute A/B evaluations, meaning that so as to obtain this functionality you are forced to use a more expensive plan than you may like.
DKIM authentication is only available on the more expensive’Max’ plans.
No phone service is provided. Email Marketing Software Alternatives Marketing Tool