Description of Getresponse Email Marketing Software Alternatives Marketing Campaigns
Getresponse is primarily an email Advertising program that allows you to: Email Marketing Software Alternatives Marketing Campaigns
Import and host a mailing list and catch data on it
generate newsletters which could be delivered to the subscribers in your mailing list
automate your emails to subscribers via utilization of’autoresponders’
perspective and analyse data related to your email advertising campaigns — open rate, click through, forwards etc..
Recently however, Getresponse’s attribute set has developed quite a bit, to the point where it’s getting more of an’all-purpose’ marketing alternative.
Besides email advertising, it now also supplies training hosting, landing pages, and some CRM (client relationship management) performance.
We are going to discuss all these features in depth below, but first, let us look at pricing.
Getresponse’s attribute set is possibly one of the most comprehensive on the market.
Not only does it provide all of the key stuff you would expect from an email marketing platform – record hosting, templates, autoresponders, analytics and so forth, but as mentioned previously, it has recently been expanding the attribute set to the point at which it is morphing into an all-in-one / CRM-style advertising and marketing platform.
The inquiry is whether Getresponse is a jack of all trades and master of not – let us drill down to the crucial features to find out.
Up until very recently Getresponse service was one of the most comprehensive available for email advertising tools: the company offered phone service alongside live chat support, email service and assorted online tutorials / resources.
Sadly, the telephone service has been discontinued. Instead you are going to have to use live chat (24/7) or email service. To be honest, most similar e-marketing platform suppliers only offer both of these stations – if telephone service is a deal-breaker for you then you might want to contemplate Aweber, which nonetheless provides it (you can read our Aweber review here).
In terms of the quality of Getresponse service, I’ve not had to use it quite often (a fantastic thing) but once I’ve I have discovered it to be a bit of a mixed bag (less of a good thing). A number of those live chat service I have received was outstanding, and I haven’t had to wait too much time to talk to a broker; the email support .
Some of the comments I’ve got from our readers will indicate that there do need to be improvements made concerning the caliber of service Getresponse offer. Much like a number of these types of businesses, I expect it boils down to who you get daily. Email Marketing Software Alternatives Marketing Campaigns
Getresponse offers some very comprehensive reporting and analytics choices. You get all the Fundamentals of course – open speed, click-through, unsubscribe rates and so forth – but also to that there are some very nifty features that are worth a Specific mention, namely:
‘one-click segmentation’: the option to spot people who did not participate with an e-newsletter you shipped and set them in a segment of readers that you can then email again using another version of the e-newsletter
‘metrics over time’: you can discover just when most of your subscribers do it on your mails, and time your prospective mailouts according to this info
’email ROI’: by incorporating some monitoring code to your post-sales webpage on your site, you can find out how effectively (or not!) Your email campaigns are driving sales, and workout your return on investment in email marketing.
Per-user information – you can click one of your readers and see in which they signed up from, where they’re found and which emails they have opened previously.
Mailchimp and Aweber offer some similar reporting functionality (particularly around sales tracking) however Getresponse’s reporting application is definitely one of most fully featured on the market (it certainly trounces the stats options offered by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, but when it comes to templates, Getresponse arguably drops down a little.
Regrettably, the templates supplied out of the box seem a bit dated; they aren’t as attractive as those offered by Mailchimp or even Campaign Monitor (and that I slightly prefer Aweber’s offering here also ).
On the other hand, the templates are very tweakable – you can alter fonts, designs and imagery easily enough using the controls supplied; and of course there’s nothing to stop you designing your HTML email template and importing the code for this.
Furthermore, you will find tons of templates to choose from — around 500 — and they are introduced in easy-to-understand categories, therefore it’s generally pretty straightforward to find a good starting point for a template and edit it before you’re happy with the design.
If you are really not pleased with the templates provided by Getresponse, there is also the option of purchasing a template from a third party provider such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is that the assortment of RSS-to-email applications options aren’t so extensive (just 11 templates are provided – well short of the 700+ accessible for regular newsletters!) And a few of them played up a bit for me when I tested them in Outlook (2010). I finally found something that worked for me, but I think there are definitely some improvements that could be made in this area. Email Marketing Software Alternatives Marketing Campaigns
Autoresponders are e-newsletters that are delivered to your readers at intervals depending on you personally — you can set them up so that immediately after someone signals up to your mailing list, they get a welcome message from your business; a week later they could get a discount deal for some of your goods or services; three weeks later they could obtain an invitation to accompany you on social media. And so Forth.
Getresponse’s autoresponder functionality is an integral selling point – it offers among the most comprehensive feature sets available.
You can send either time-based or action-based messages; time-based choices comprise cycles like the example above, and action-based messages may be triggered by user actions or advice, such as:
contributors to particular lists
changes connected preferences
finished transactions / targets
changes in consumer data
Lately Getresponse launched a brand new version of the new autoresponder functionality, called’Marketing Automation.’
This permits you to create automation workflows using a drag and drop builder – you basically install an’automation flowchart’ that instructs Getresponse what to do when a user opens a specific deal, clicks on a specific link etc..
This type of performance goes way beyond what’s traditionally been available from autoresponders, and allows you to create a user travel which can be customised to the nth level.
For a fast overview I’d suggest having a look at Getresponse’s video overview for Marketing Automation.
It is important to notice, however, these more innovative marketing automation features are only available to the more expensive plans – the’Pro’ plan and upward. Email Marketing Software Alternatives Marketing Campaigns
Landing page Builder
Online advertising campaigns that use landing pages will typically generate far more leads in the event, instead of simply directing individuals to some (cluttered!) Website, they tip users to appealing’squeeze pages’ comprising clear information and a tidy, well-designed data capture form.
Getresponse provides something very beneficial in this respect that the majority of its rivals do not: a landing page founder (and one that is mobile-friendly to boot).
Products like Campaign Monitor and Aweber ask you to make use of a third party (and paid-for) landing page creating tool such as Unbounce or Instapage; Mailchimp recently introduced some landing page functionality but it’s yet to become as sophisticated at Getresponse’s.
But unless you are on a Getresponse’Guru’,’Max’ or’Enterprise’ program, the Getresponse landing page performance is rather limited: you can just create one landing page, that could simply be displayed 1,000 times per month.
Also, and above all, you can not utilize the landing page A/B testing performance on the least expensive Getresponse plan (where the system shows a sample of your customers different versions of your landing page, calculates conversion speeds, and ultimately rolls out the top performing landing page mechanically ).
If you’re serious about landing pages – plus they’re certainly a useful feature – then it is definitely worth looking at one of the more expensive Getresponse plans.
You can purchase the Landing Pages attribute as an add-on for an additional $15 per month, however quite frustratingly, although the add-on permits you to show an unlimited amount of landing pages to potential subscribers, it does not include A/B testing.
Accordingly, if I was considering the Getresponse landing page functionality, I wouldn’t bother with this rather half-baked add-on: I would just go for one of the more expensive programs (which I guess is what Getresponse want one to do) .
Getresponse was ahead of its competitors for quite some time with its responsive email layout performance, which automatically adjusts your e-newsletter’s template so that when a user is reading it onto a mobile device, the design and fonts will be automatically optimised for the device in question.
Most competing products have captured up on this now, and extend responsive email templates, but Getresponse is better than most similar products as soon as it comes to displaying a reactive preview of your e-newsletter – you simply hit on a’mobile preview’ button to get a quick snapshot of what your email resembles on a smartphone (see picture right).
Not only this but you can’reverse’ the smartphone trailer around, so you can preview what your own email looks like when the display is used in either portrait or landscape mode. Email Marketing Software Alternatives Marketing Campaigns
Customer Relationship Management
One of the most frustrating aspects of using many well-known CRM tools is the necessity to export information to CSV and straight back into your email marketing instrument as a way to do mailouts (or the need to export data from your email marketing tool into your CRM to add leads to it).
So when I watched Getresponse lately introducing a new CRM feature into their plans I had been intrigued – this could potentially do away with all that info exporting and exporting, and keep everything neatly in one place.
Initially I was not that impressed with the Getresponse CRM tool since you can only use it in order to perform rather basic tasks: you can create sales pipelines, add contacts to them and track activity (emails, telephone calls etc.) with these contacts manually.
But lately Getresponse have upped their game a bit on this front. The CRM is currently integrated with all of Getresponse’s email marketing functionality and you can add users to a CRM pipeline based on their action (form completions, email opens, purchases etc.) or trigger autoresponders based on the addition of a new contact into a pipeline stage.
An example of how to use this operation is as follows:
You can add a contact to a particular stage on a revenue pipeline depending on the page of your website they completed a form on;
you can then send a automated email tailored to this pipeline stage a couple of days later;
and based on the action they took with regard to that email (clicking on a certain link etc) you can automatically move them onto another phase of the pipeline and invite invite them into a webinar.
It’s very clever stuff, and that I can’t think of any email advertising product offering such a tight integration between autoresponders and CRM pipelines. For this kind of performance you normally must appear at committed — and more expensive — CRM products like Salesforce and Infusionsoft.
However, it is not all fantastic news on the CRM front there are a few big things missing from Getresponse’s CRM feature set.
The most glaring omission is e mail activity monitoring. Other CRM packages allow you to bcc a dropbox email address any time you send an email to some lead or customer; doing so keeps a list of this communication from the contact’s history. There’s currently no way of doing this together with the Getresponse CRM, nor is there an easy way to send one-to-one emails to prospects or customers.
And strangely, when you click a contact in a bargain pipeline, you can’t see their contact action — i.e., the actions they’ve taken (open, clicks etc.) with regard to previous communications which you have sent to your prospects are not displayed. To see this, you have to go out of the CRM part of Getresponse, hunt for your own contact in the contacts section and click on their details. But guess what? Doing this doesn’t exhibit their deal history.
Task management is non-existent too: unlike committed CRM tools, there is no way to assign tasks to other group members.
Eventually, adding contacts to your pipeline stage is tough. You need to add contacts to a list first, then visit the CRM pipeline, include a deal and search your lists for the contact you just added. From a usability standpoint this is very clunky and time consuming. You should just have the ability to put in a deal right to a pipeline and enter the contact information of your guide or client at that point.
So as things stand, the Getresponse CRM is a bit half-baked. But that said, it is a new attribute and the stuff it could perform on the automation aspect is remarkable. I am hopeful that this feature becomes developed over time since done right, it is possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to sponsor webinars on the platform.
Given that webinars are generally used as a lead-generation strategy, the idea of having your email database and your webinar tool under precisely the exact same roof is extremely attractive.
The pricing is also very competitive also compared to established webinar solutions. For instance, one of the primary webinar services, Gotowebinar, charges $199 a month to sponsor webinars with up to 500 attendees; you can actually do the same (plus a great deal more) with Getresponse for $165 (so long as your listing size is below 25,000).
With regard to attendee limits, the Getresponse’Pro’ plan permits you to host a webinar with up to 100 participants; the’Max’ program’s limit is 500.
You can even buy webinars functionality as a add on to a more affordable plan: $40 a month buys you a 100 attendees limitation, $99 a month buys you a 500 attendees restrict. It isn’t clear what your choices are if you will need to host bigger scale distributions compared to that however.
A couple of Getresponse webinar features worth flagging up as being especially useful are:
The very fact that your attendees don’t need to install any software to attend the webinars
one-click list of your webinars
free online storage for playback files
Ultimately webinar performance is potentially a very helpful feature to have sitting on your e-marketing arsenal and its inclusion as a feature provides Getresponse a very significant advantage over its key competitors, especially once you believe you could link it in using a built-in CRM tool (more on that in a moment). Email Marketing Software Alternatives Marketing Campaigns
The email deliverability rate – the proportion of e-newsletters delivered that successfully reach inboxes – is obviously a very important point to check at when choosing an email marketing tool.
Not all email advertising providers are that forthright in their deliverability prices; however, Getresponse seems pretty open about this, with this to say about it in their site:
At GetResponse we’re frequently asked about the quality of the deliverability rate. Because deliverability is dependent upon many factors, including the content of your messages, the deliverability rate may vary for every mailing. For our clients jointly, however, we’re proud to say our general deliverability rate now stands at 99%.
Clearly you are going to have to choose the company’s term for this, but supposing it’s accurate, it is a fantastic speed and inspires confidence that the huge majority of emails you send using Getresponse will reach their intended recipients.
Furthermore, Getresponse really provides you the deliverability rate of every message in your email analytics – this is something that I have not encountered on competing goods’ metrics. A thumbs up for this.
I do need to pull Getresponse on one thing concerning deliverability nevertheless: to guarantee a high deliverability rate, it’s advisable to use a system called DKIM email authentication. You are able to use DKIM with Getresponse – but only on the more expensive Getresponse’Max’ programs.
Although I have not encountered any deliverability difficulties utilizing the cheaper plans, competing goods do not force you to invest in a more expensive plan to avail of this feature — it would be useful to see Getresponse being more generous here.
There are two approaches you can use to add subscribers to a mailing list: having a’only opt-in’ or even a’double click’ process.
If you use use a single opt-in procedure, the individual signing up to your own mailing list is added to a mailing list the minute they hit the submit button on your sign up form.
Using a double opt-in procedure, the individual signing up to your list is sent an email containing a confirmation link that s/he have to click before being subscribed.
The most important advantage of one opt-in process is that it makes it really simple for users to sign up for your mailing list; additionally, it generally increases conversion rate and therefore the number of readers on your record. A dual opt-in procedure is best for verifying the people subscribing to a record are using actual email addresses and leads to cleaner information and more precise stats (because open rates etc. ) are calculated based on a list containing just real email addresses).
Now, the good news is that Getresponse allows you to make use of either opt-in approach – this is not the case with all competing goods. Thus a thumbs up for Getresponse to be flexible on this.
You’re probably thinking that this sounds pretty good — but to be honest, I think there’s a great deal of room for improvement with regard to Getresponse kind templates.
For a start, they are not responsive (i.e., they won’t resize themselves automatically to match the device they’re being watched on).
Additionally, no controls are offered by Getresponse to switch forms on or off on specific devices or individual pages of your site. In the light of Google’s new approach to pop-ups (where sites can have a hit in search results if they display’intrusive interstitials’ on mobile devices) this really is a bit of a concern.
To get around this, I generally avoid using Getresponse form templates, and make do with HTML embeded forms that I style myself, and for popups I connect my Getresponse to some growth-hacking instrument named Sumo (this enables me to change pop-ups off for mobile users, as well as display forms exactly as I’d like to and on the webpages I need ). Email Marketing Software Alternatives Marketing Campaigns
On the whole, Getresponse is really simple to use. It is certainly easy enough to perform all of the fundamentals: import contacts, create campaigns, setup autoresponders and check numbers and the interface is really clean and intuitive.
With regards to how it stacks up against its rivals in this regard, I’d assert that Campaign Monitor is a tiny bit more user friendly, and Mailchimp has a slicker user interface (although one which makes locating certain performance just a little bit tricky at times).
One place I feel that could be significantly better from a user-friendliness point of view is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide a very flexible approach to make blocks of content and move them about an e-newsletter, in practice it is fairly clunky to use and may lead to accidental deletion of content, or placement of it at the wrong part of the e-newsletter.
If you’re able to get your head around it, and practice using it a bit, it will make for a useful instrument – it is only that the execution of it might be somewhat better.
Additionally, as explained above, the CRM tool could be far better from a usability point of view — adding contacts to deals can be difficult.
The 30-day free trial that Getresponse supplies is completely functional and the free trial is not contingent upon supplying credit card details.
This makes it possible to avoid that annoying”oops I forgot I signed up for that trial and now I am getting charged for a commodity I do not use” scenario.
The only down side to this free trial is the fact that it restricts the number of readers it is possible to send to 1000. It would be useful if that could be increased a little, as it would help potential users try the tool out in more’real world’ scenarios.
There are 3 main types of Getresponse pricing strategy -‘Email’,’Pro’ and’Max’ — and within each of these, several additional types of plan to choose from (all based on list size).
As much as 1,000 subscribers: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there’s an”Enterprise” plan for users that our lists transcend 100,000 email addresses: that begins at $1199, using exact pricing depending on prerequisites (if you are interested in the”Enterprise” plan, you’ll need to contact Getresponse to schedule a demo, outline your requirements and discuss pricing).
Substantial discounts are available if you pay upfront for 12 or 24 weeks of service (18% and 30% respectively) — those are much more generous than many competing platforms. Email Marketing Software Alternatives Marketing Campaigns
Distinctions of Each Plan
Each of the Getresponse plans cover the important basics — key features include:
The ability to import, develop and host an email database
a wide Assortment of templates
responsive email layouts
RSS / site to-email functionality
comprehensive segmentation alternatives
societal sharing tools
There are a number of differences between the’Email’,’Guru’ and’Max’ plans but for me the key ones are:
CRM – Getresponse provides a customer relationship manager tool on its own’Guru’ programs up
Landing pages – you can simply avail of landing pages that enable split testing and boundless views if you’re on a’Pro’ plan or higher
Webinars – this performance isn’t accessible whatsoever on the’Email’ plan and the number of webinar attendees is restricted for the’Pro’ and’Max’ plans at 100, 500 respectively (it is unclear what the limitation is about the’Enterprise’ program ).
Users – you can have just one user account on the’Email’ program; by contrast you get 3 on’Guru’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you are happy to use one of the entry-level’Email’ programs, the pay-per-month Getresponse plans are on the whole cheaper than those supplied by many of its key competitors, especially if you have a fairly high number of email addresses on your own database.
For example, if you have a mailing list comprising between 9,000 and 10,000 documents which you want to send an unlimited number of emails per month to, you might discover that hosting it with Getresponse prices $65 per month.
$4 per month cheaper compared to Aweber
$10 cheaper a month than Mailchimp
$84 per month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure depends not just the number of email addresses in your own database however on how many emails you send per month also. If you’re delighted to set a limit on the amount of mails delivered via Campaign Monitor (from the example above, to 50k mails ), you can expect to pay a monthly fee of $89, nevertheless substantially higher than Getresponse’s.
The sole well-known service I can think of that comes from considerably cheaper is Mad Mimi, which charges $42 a month to host up to 10,000 email addresses (note however that the performance provided by Mad Mimi is nowhere near as broad as Getresponse’s or indeed the other products mentioned above).
Additionally, it is worth pointing out that Mailchimp offers thinner pricing rings, meaning that depending on how big your list, it might sometimes be a slightly cheaper option than Getresponse.
In the database end of things, Getresponse’s pricing is really competitive too – you can sponsor a database comprising 1,000 email addresses for $15 per month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee to get a 1,000 recording database is exactly the same as Getresponse’s; and Mad Mimi provides a slightly cheaper, if much less functional offering for $12 a month.
Two final things to be aware of on the pricing :
Some competing suppliers — especially Mailchimp – offer free account for users with a small number of documents (but these do not offer the full assortment of features that you get on a paid program ).
As mentioned before, if you’re ready to pay upfront for 1 or 2 years, you can avail of substantial discounts that the other competitors don’t yet provide.
So the most important thing is that Getresponse is fairly competitive in the pricing section. But what about attributes? Email Marketing Software Alternatives Marketing Campaigns
Getresponse represents among the more cost-effective ways to host and communicate using an email .
It’s also one of the most intriguing products of its type – because it provides email marketing, landing pages, CRM and webinars all under one roof. It is difficult to think of any competing product that delivers this’all around’ proposition, and it’s what proceeds to convince us to utilize it to Style Factory’s email advertising.
Some improvements to Getresponse do have to be made however, especially where the email designer is concerned – its own drag and drop interface is more fiddly and less responsive than it ought to be. A good deal of improvements could be made into the data capture forms too, particularly for consumers wanting to exhibit them on mobile devices.
And from what I gather from reader opinions, there are improvements which could be made into the service offering.
Overall though I speed Getresponse very highly – you receive substantial bang for your buck with this item.
Listed below are a Couple of pros and cons of utilizing Getresponse overall:
Advantages of Getresponse
Excellent marketing automation options.
The CRM functionality integrates neatly with Getresponse’s email automation operation.
Provided that you’re happy to use an’Email’ plan, Getresponse is more affordable than most of its key competitors (in certain situations, significantly so) whilst supplying as much, if not more performance as them.
The discounts you receive when paying upfront for one or two years of service are very generous – you’ll be hard pushed to find similar reductions in costs from key opponents.
Its webinar functionality is a USP – something which isn’t provided by any products that are similar.
Its own reporting and comprehensive split testing attributes are strong.
Getresponse is clear regarding deliverability rates, publishing characters on its website and supplying deliverability statistics for person e-newsletters that you send.
It provides a very flexible approach to data segmentation – more flexible than many competing goods.
It permits you to add subscribers to a mailing list on both a single-opt in and a double opt-in basis.
It transmits emails that are reactive and permits you to preview smartphone variations of your e-newsletters very easily.
It includes a helpful landing page founder – but bear in mind you have to be on a more expensive plan to get the fully operational version of this.
You are able to test all of its features free for 30 days without the need to input credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing emails may be a little bit on the fiddly side.
The data capture forms provided are not responsive and you can’t control when and in which they’re displayed on your website.
CRM performance has to be improved considerably before it could be considered a substitute for a standalone CRM product.
There’s a limited range of RSS-to-HTML e-newsletter templates provided.
You can only use’web-safe’ fonts in e-newsletters, which may make the templates seem slightly less slick than those provided by competing products.
The pricing structure is a little confusing, with users having to cover something of a premium to access the landing page creator tool.
The free trial restricts the number of readers you’ll be able to send messages into 1000.
The landing page add-on does not allow you to perform A/B tests, meaning that so as to obtain this functionality you are forced to use a more expensive program than you might like.
DKIM authentication is only available on the more expensive’Max’ plans.
No phone support is provided. Email Marketing Software Alternatives Marketing Campaigns