Description of Getresponse Email Marketing Software Alternatives Mailchimp Alternatives WordPress
Getresponse is primarily an email marketing program Which Allows you to: Email Marketing Software Alternatives Mailchimp Alternatives WordPress
Import and host a mailing list and also catch data on it
create newsletters which can be sent to the subscribers on your mailing list
automate your mails to subscribers via use of’autoresponders’
perspective and analyse data related to your email advertising campaigns — open rate, click through, forwards etc..
Lately however, Getresponse’s feature set has evolved quite a bit, to the point where it is becoming more of an’all-in-one’ marketing solution.
In addition to email advertising, it now also supplies training hosting, landing pages, and a few CRM (client relationship management) functionality.
We’ll discuss all these attributes in depth below, but first, let us look in pricing.
Getresponse’s feature set is possibly one of the most comprehensive on the market.
Not only does this provide all the crucial stuff you’d expect from an email marketing platform – list hosting, templates, autoresponders, analytics and so forth, but as mentioned previously, it has recently been expanding the feature set to the point where it’s morphing into an all-in-one / CRM-style marketing platform.
The inquiry is whether Getresponse is a jack of all trades and master of none – let us drill down into the key qualities to learn.
Up until very recently Getresponse support was amongst the most comprehensive available for email advertising tools: the company offered phone support alongside live chat support, email service and assorted online tutorials / resources.
Regrettably, the telephone service has been discontinued. Instead you’ll need to use live chat (24/7) or email service. To be honest, many similar e-marketing platform providers only offer you both of these stations – if telephone support is a deal-breaker for you then you may want to contemplate Aweber, which still provides it (you can read our Aweber review here).
In terms of the quality of Getresponse service, I have not had to use it very often (a fantastic thing) but when I have I’ve discovered it for a bit of a mixed bag (less of a good thing). Some of those live chat support I’ve received was excellent, and I haven’t had to wait too much time to talk to a broker; the email support .
Some of the comments I have from our readers will suggest that there do have to be improvements made in terms of the caliber of support Getresponse offer. Much like a number of these kinds of companies, I anticipate it boils down to who you get daily. Email Marketing Software Alternatives Mailchimp Alternatives WordPress
Getresponse offers some very comprehensive analytics and reporting choices. You get all the Fundamentals of track – open rate, click-through, unsubscribe rates and so on – but also to that you will find some very nifty features Which Are worth a particular mention, namely:
‘one-click segmentation’: the option to identify individuals who did not participate with an e-newsletter you sent and set them in a segment of subscribers that you may then email again with another version of the e-newsletter
‘metrics over time’: you can find out exactly when a lot of your subscribers take action in your emails, and period your future mailouts based on this info
’email ROI’: by adding some monitoring code into your post-sales page on your site, it is possible to find out how effectively (or not!) Your email campaigns are driving earnings, and workout your return on investment in electronic mail advertising.
Per-user information – you could click on one of your readers and see where they signed from, where they’re found and which emails they have opened previously.
Mailchimp and Aweber provide some similar reporting functionality (particularly around sales tracking) however Getresponse’s reporting tool is decidedly one of most featured on the market (it surely trounces the stats choices offered by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, but when it comes to templates, Getresponse arguably falls down a bit.
Regrettably, the templates supplied out of the box look somewhat dated; they are not as attractive as the ones provided by Mailchimp or even Campaign Monitor (and that I slightly prefer Aweber’s offering here also ).
On the plus side, the templates are very tweakable – you can change fonts, designs and vision easily enough using the controls provided; and naturally there’s nothing to stop you designing your own HTML email template and minding the code for it.
Furthermore, you will find tons of templates to choose from — around 500 — and they’re introduced in easy-to-understand categories, therefore it is generally pretty straightforward to find a good starting point for a template and then edit it until you’re delighted with the design.
If you’re really unhappy with the templates offered by Getresponse, there’s also the option of buying a template by a third party provider such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is that the assortment of RSS-to-email applications options are not very extensive (just 11 templates are provided – well short of their 700+ accessible for routine newsletters!) And some of them played a bit for me when I tested them in Outlook (2010). I finally found something that worked for me personally, but I think that there are definitely a few improvements which could be created in this region. Email Marketing Software Alternatives Mailchimp Alternatives WordPress
Autoresponders are e-newsletters that are delivered to your readers at intervals determined by you personally — you can set them up so that immediately after someone signals up to your mailing list, they receive a welcome message in the company; a week later they could receive a discount deal for a number of your products or services; three months after they could obtain an invitation to follow you on social networking. And so Forth.
Getresponse’s autoresponder functionality is a key selling point – it provides among the most comprehensive feature sets available.
You can send time-based or action-based messages; time-based options comprise cycles such as the example above, and action-based messages can be triggered by user actions or information, such as:
subscriptions to certain lists
changes in contact tastes
finished transactions / goals
changes in consumer data
Recently Getresponse launched a brand new version of the new autoresponder functionality, known as’Marketing Automation.’
This permits you to create automation workflows with a drag and drop builder – you essentially install an’automation flowchart’ that educates Getresponse what to do if a user opens a specific offer, clicks on a specific link .
This kind of functionality goes way beyond what’s traditionally been available from autoresponders, and lets you create an individual travel that can be customised to the nth degree.
For a fast overview I’d suggest having a look in Getresponse’s video overview for Marketing Automation.
It’s important to notice, however, these more innovative marketing automation features are only available to the pricier programs – the’Guru’ plan and up. Email Marketing Software Alternatives Mailchimp Alternatives WordPress
Landing page Builder
Online advertising campaigns that use landing pages will usually generate far more leads in the event, rather than simply directing individuals to a (cluttered!) Site, they point users to attractive’squeeze pages’ containing clear information and a tidy, well-designed data capture type.
Getresponse offers something quite useful in this regard that most of its competitors do not: a landing page creator (and one that is mobile-friendly to boot).
Products like Campaign Monitor and Aweber ask you to make use of a third party (and paid-for) landing page generating tool such as Unbounce or Instapage; Mailchimp recently introduced a landing page functionality but it is yet to become as sophisticated at Getresponse’s.
However, unless you’re on a Getresponse’Pro’,’Max’ or’Enterprise’ program, the Getresponse landing page performance is fairly limited: you can just create one landing page, that could only be displayed 1,000 times per month.
Also, and above all, you can’t use the landing page A/B testing functionality on the cheapest Getresponse program (whereby the system indicates a sample of your customers different variations of your landing page, computes conversion speeds, and finally rolls out the top performing landing page mechanically ).
If you’re serious about landing pages – plus they are certainly a helpful feature – then it’s definitely worth looking at among the costlier Getresponse plans.
You can buy the Landing Pages feature as an add-on for an extra $15 per month, but very frustratingly, although the add-on allows you to show an unlimited number of landing pages to prospective subscribers, it doesn’t consist of A/B testing.
Accordingly, if I was considering the Getresponse landing page performance, I would not bother with this rather half-baked add-on: I would just go for one of the pricier programs (which I guess is what Getresponse want you to do!) .
Getresponse was ahead of its rivals for quite a while with its responsive email layout functionality, which automatically adjusts your e-newsletter’s template so that when a user is reading it onto a mobile device, the design and fonts will be optimized for the device in question.
Most competing products have caught up on this today, and extend responsive email templates, but Getresponse is better than most similar goods as soon as it comes to displaying a responsive preview of your e-newsletter – you just hit on a’mobile preview’ button to get an instant snapshot of what your email resembles on a smartphone (see picture right).
Not just this but you can’reverse’ the smartphone preview around, so you may preview what your email looks like when the display is employed in either portrait or landscape mode. Email Marketing Software Alternatives Mailchimp Alternatives WordPress
Customer Relationship Management
Among the most frustrating aspects of utilizing many famous CRM tools is that the need to export information to CSV and straight back into your email marketing instrument in order to perform mailouts (or the need to export data from the email marketing tool into your CRM to include prospects to it).
When I saw Getresponse recently introducing a new CRM attribute in their plans I had been intrigued – this could possibly do away with all that data exporting and exporting, and keep everything neatly in 1 place.
Initially I was not that impressed with all the Getresponse CRM tool since you can only use it in order to perform quite basic jobs: you can create sales pipelines, add contacts to these and track activity (emails, phone calls etc.) with these contacts manually.
But lately Getresponse have upped their game somewhat on this particular front. The CRM is now integrated with all Getresponse’s email marketing operation and you can add users into a CRM pipeline based on their activity (form completions, email opens, purchases etc.) or trigger autoresponders depending on the addition of a new contact to a pipeline phase.
An example of how to use this operation would be as follows:
You can add a contact to a specific point on a revenue pipeline based on the page of your website that they completed a form ;
you can then send them a automated email tailored to this pipeline stage a couple of days later;
and dependent on the action they took with regard to this email (clicking on a particular link etc) you can automatically move them onto another phase of the pipeline and automatically invite them to a webinar.
It is very clever stuff, and that I can’t think of any similar email advertising product offering this kind of tight integration between autoresponders and CRM pipelines. For this type of functionality you normally must look at committed — and more expensive — CRM products such as Salesforce and Infusionsoft.
But, it is not all good news on the CRM front there are some big things missing out of Getresponse’s CRM attribute set.
The most glaring omission is e mail activity tracking. Additional CRM packages permit you to bcc a dropbox email address any time you send an email to a lead or customer; doing this keeps a record of the communication from the contact’s history. There’s currently no method of doing this together with the Getresponse CRM, nor is there an easy way to send one-to-one mails to leads or customers.
And oddly, if you click a contact in a bargain pipeline, you can not see their contact activity — i.e., the activities they have taken (open, clicks etc.) with regard to previous communications which you have delivered to your leads are not displayed. To observe this, you have to go from the CRM part of Getresponse, search for your contact in the contacts section and click in their details. But guess what? Doing this doesn’t exhibit their deal history.
Task management is non-existent too: Unlike dedicated CRM tools, there is no way to assign tasks to other team members.
Finally, adding contacts into your pipeline stage is tough. You need to add contacts to a list , then go to the CRM pipeline, add a deal and hunt your lists for the contact you just added. From a usability standpoint this is extremely clunky and time consuming. You should just be able to put in a deal right to a pipeline and then input the contact information of your guide or client at that point.
So as things stand, the Getresponse CRM is somewhat half-baked. However, it is a new attribute and the things it can perform on the automation aspect is remarkable. I’m optimistic that this feature becomes developed over time because done right, it is potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to host webinars on the platform.
Given that webinars are usually used as a lead-generation strategy, the idea of having your email database and your webinar tool under precisely the same roof is extremely appealing.
The pricing is also very competitive also compared to based webinar solutions. By way of instance, among the primary webinar providers, Gotowebinar, fees $199 per month to host webinars with as much as 500 attendees; you can actually do exactly the same (plus a great deal more) with Getresponse for $165 (as long as your listing size is under 25,000).
With respect to attendee limits, the Getresponse’Pro’ plan permits you to host a webinar with around 100 participants; the’Max’ plan’s limit is 500.
You might also purchase webinars functionality as an add-on to a cheaper plan: $40 a month buys you a 100 attendees limit, $99 per month buys you a 500 attendees restrict. It’s not clear what your choices are if you need to host bigger scale webinars than that however.
Two or Three Getresponse webinar features worth flagging up as being especially useful are:
The very fact that your attendees don’t have to install any applications to attend the webinars
one-click list of your webinars
free online storage for playback files
Ultimately webinar performance is potentially a very useful feature to have sitting on your e-marketing arsenal and its inclusion as a characteristic provides Getresponse a very significant advantage over its key rivals, particularly once you believe you could link it in with a built in CRM tool (more on this in a minute ). Email Marketing Software Alternatives Mailchimp Alternatives WordPress
The email deliverability rate – the percentage of e-newsletters delivered that successfully hit inboxes – is obviously a very important point to look at when selecting an email marketing instrument.
Not all email marketing providers are that forthright about their deliverability rates; but Getresponse seems pretty open about that, with this to say about it in their site:
At GetResponse we’re frequently asked about the quality of our deliverability speed. Because deliverability depends on many things, including the content of your messages, the deliverability rate may vary for every mailing. For all our customers jointly, nevertheless, we’re proud to say our general deliverability rate now stands at 99%.
Obviously you’re going to need to take the company’s term for this, but assuming it’s accurate, it is a good rate and inspires confidence that the vast majority of emails you send using Getresponse will achieve their receivers.
What’s more, Getresponse actually provides you the deliverability rate of each message on your email analytics – this is something that I have not struck on rival goods’ metrics. A thumbs up for it.
I do have to pull Getresponse on one thing concerning deliverability nevertheless: to ensure a high deliverability rate, it is advisable to use a system named DKIM email authentication. You can use DKIM using Getresponse – but only on the costlier Getresponse’Max’ plans.
Although I’ve not encountered any deliverability problems using the cheaper plans, competing goods don’t force you to invest in a more expensive plan to avail of the feature — it would be useful to see Getresponse becoming more generous here.
There are two approaches you can use to add subscribers to a mailing list: using a’only opt-in’ or even a’double opt-in’ process.
If you use use a single opt-in procedure, the individual signing up to your own mailing list is added to your mailing list the moment they hit the submit button on your sign up form.
With a double opt-in procedure, the person registering to your list is sent an email containing a confirmation link that s/he have to click before being subscribed.
The most important advantage of one opt-in process is that it makes it really easy for users to sign up for a mailing list; it also generally increases conversion rate and so the amount of readers on your list. A dual opt-in process is best for verifying that the people subscribing to a list are using actual email addresses and leads to cleaner data and more accurate stats (because open rates etc. are calculated according to a list comprising just email addresses).
Now, the good news is that Getresponse allows you to take advantage of either opt-in approach – this isn’t true with all competing products. Thus a thumbs up for Getresponse for being flexible on this.
You’re probably thinking that this sounds quite good — but to be honest, I think there’s a lot of room for advancement with respect to Getresponse kind templates.
For a start, they’re not responsive (i.e.they won’t resize themselves automatically to match the device they are being watched on).
Additionally, no controls are provided by Getresponse to change forms on or off on particular devices or pages of your website. In the light of Google’s new strategy to pop-ups (where sites can have a hit in search results if they display’intrusive interstitials’ on mobile devices) this really is a small concern.
To get around this, I normally avoid using Getresponse form templates, and make do with HTML embeded forms which I design myself, and also for popups I connect my Getresponse into a growth-hacking instrument named Sumo (that enables me to switch pop-ups off for mobile users, as well as display forms exactly as I’d love to and on the webpages I need ). Email Marketing Software Alternatives Mailchimp Alternatives WordPress
Overall, Getresponse is pretty straightforward to use. It’s certainly easy enough to do all of the basics: import contacts, create campaigns, set up autoresponders and check statistics and the interface is really clean and intuitive.
In terms of how it stacks up against its rivals in this respect, I’d assert that Campaign Monitor is a tiny bit more user friendly, and Mailchimp has a slicker user interface (although one that makes locating certain performance a little bit tricky at times).
One area I feel that could be significantly better in the user-friendliness point of view is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide a very flexible approach to make blocks of articles and transfer them about an e-newsletter, in practice it’s fairly clunky to use and can lead to accidental deletion of material, or placement of it in the incorrect part of the e-newsletter.
If you’re able to get your head about it, and practice using it a little bit, it will result in a useful instrument – it’s just that the implementation of it might be rather better.
Additionally, as described above, the CRM instrument could be better from a usability point of view — adding contacts to deals could be unnecessarily difficult.
The 30-day complimentary trial which Getresponse provides is completely operational and the free trial isn’t contingent upon providing credit card information.
This helps you avoid that annoying”oops I forgot I signed up for that trial and today I’m getting charged for a product I do not use” scenario.
The only down side to this free trial is the fact that it restricts the number of readers you can send to to 1000. It would be useful if that could be raised a little, as it would help prospective users try the tool out in more’real-world’ situations.
There are 3 chief types of Getresponse pricing plan -‘Email’,’Pro’ and’Max’ — and inside each of them, several additional kinds of strategy to pick from (all based on list size).
As much as 1,000 contributors: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there is an”Enterprise” program for users whose lists transcend 100,000 email addresses: this starts at $1199, with exact pricing depending on prerequisites (if you are considering the”Enterprise” program, you will want to contact Getresponse to schedule a demo, outline your needs and share pricing).
Significant discounts are available if you pay upfront for 12 or 24 weeks of support (18% and 30% respectively) — those are much more generous than many competing platforms. Email Marketing Software Alternatives Mailchimp Alternatives WordPress
Distinctions of Each Strategy
All the Getresponse plans cover the significant basics — key characteristics include:
The capacity to export, develop and host an email database
a wide range of templates
responsive email designs
RSS / blog to-email performance
comprehensive segmentation alternatives
social sharing tools
There are a number of differences between the’Email’,’Guru’ and’Max’ programs but for me the key ones are:
CRM – Getresponse provides a client relationship manager tool on its’Pro’ plans up
landing pages – you can simply avail of landing pages that allow split testing and unlimited views if you’re on a’Pro’ program or greater
Webinars – that performance is not accessible whatsoever on the’Email’ strategy and the number of webinar attendees is restricted for the’Guru’ and’Max’ plans at 100, 500 respectively (it’s uncertain what the limitation is about the’Enterprise’ program ).
Users – you can have just one user account on the’Email’ plan; by contrast you get 3 on’Pro’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you are pleased to use one of the entry-level’Email’ programs, the pay-per-month Getresponse programs are on the whole more affordable than those provided by many of its key competitors, especially if you have a fairly large number of email addresses onto your database.
For example, if you have a mailing list containing between 9,000 and 10,000 documents that you wish to send an unlimited number of emails per month to, then you’ll discover that hosting it using Getresponse costs $65 per month.
$4 per month more affordable than with Aweber
$10 cheaper a month than Mailchimp
$84 per month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure depends not only the number of email addresses on your own database but on how many emails you send per month also. If you are delighted to set a limit on the number of emails sent via Campaign Monitor (in the example above, to 50k emails), you can expect to pay a monthly charge of $89, nevertheless substantially greater than Getresponse’s.
The sole well-known service I can think of that comes in considerably cheaper is Mad Mimi, which costs $42 a month to host up to 10,000 email addresses (note however that the performance offered by Mad Mimi is nowhere near as broad as Getresponse’s or really the other products mentioned above).
Additionally, it is worth pointing out that Mailchimp offers narrower pricing rings, meaning that depending on the size of your listing, it may sometimes be a slightly cheaper alternative than Getresponse.
At the smaller database end of things, Getresponse’s pricing is really competitive too – you can host a database containing 1,000 email addresses for $15 a month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee for a 1,000 recording database is exactly the same as Getresponse’s; and Mad Mimi supplies a marginally more affordable, if less functional offering for $12 a month.
Two final things to be Conscious of about the pricing :
Some competing suppliers — notably Mailchimp – provide completely free account for users with a few records (but these don’t supply the entire assortment of features that you get on a paid plan).
As mentioned before, if you’re ready to pay upfront for 1 or two years, you can avail of significant discounts that the other competitors don’t yet provide.
So the bottom line is that Getresponse is fairly competitive in the pricing department. But what about features? Email Marketing Software Alternatives Mailchimp Alternatives WordPress
Getresponse represents one of the more cost-effective ways to host and speak with an email .
It’s also among the most intriguing products of its type – because it provides email marketing, landing pages, CRM and webinars all under one roof. It’s difficult to consider any rival product that delivers this’all around’ proposal, and it is what continues to convince us to use it for Style Factory’s email advertising.
Some improvements to Getresponse do need to be made however, especially where the email programmer is concerned – its drag and drop interface is much more fiddly and not as responsive than it ought to be. A lot of improvements can be made to the data capture forms also, especially for consumers wanting to display them on mobile devices.
And from what I gather from reader opinions, there are improvements that could be made into the support offering.
All in all though I rate Getresponse very tremendously – you receive considerable bang for your buck with this item.
Here are a few pros and cons of utilizing Getresponse overall:
Advantages of Getresponse
Excellent marketing automation choices.
The CRM performance integrates neatly with Getresponse’s email automation operation.
So long as you’re happy to utilize an’Email’ plan, Getresponse is cheaper than many of its key competitors (in some cases, significantly so) whilst supplying just as much, if not more functionality as them.
The discounts you get when paying for a couple of years of support are very generous – you’ll be hard pushed to find comparable reductions in costs from key competitors.
Its webinar functionality is a USP – something that is not provided by any products that are similar.
Its reporting and thorough split testing features are strong.
Getresponse is clear about deliverability rates, publishing characters on its website and supplying deliverability data for person e-newsletters that you send.
It offers an extremely flexible approach to information segmentation – more flexible than many competing products.
It permits you to add subscribers to your mailing list on either a single-opt in and also a double opt-in basis.
It sends responsive emails and permits you to preview smartphone versions of your e-newsletters very readily.
It includes a helpful landing page founder – but bear in mind you need to be on a more expensive plan to get the fully operational version of this.
You are able to test out all of its features free for 30 days without the need to enter credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing emails can be a little bit on the fiddly side.
The data capture forms provided are not responsive and you can not control when and in which they’re displayed on your site.
CRM performance has to be improved considerably before it could be thought of as a substitute for a standalone CRM product.
There is a limited selection of RSS-to-HTML e-newsletter templates supplied.
You can just use’web-safe’ fonts in e-newsletters, which may make the templates look slightly less slick than those provided by competing goods.
The pricing structure is a bit perplexing, with users having to cover something of a premium to access the landing page creator tool.
The free trial limits the number of readers you can send messages to to 1000.
The landing page addition doesn’t let you execute A/B evaluations, meaning that so as to gain this functionality you’re forced to use a more expensive program than you may like.
DKIM authentication is only available on the more expensive’Max’ plans.
No telephone service is provided. Email Marketing Software Alternatives Mailchimp Alternatives WordPress