Description of Getresponse Email Marketing Software Alternatives Mailchimp Alternatives 2017
Getresponse is primarily an email marketing app Which Allows you to: Email Marketing Software Alternatives Mailchimp Alternatives 2017
Import and host a mailing list and also catch data onto it
create newsletters which could be delivered to the subscribers on your mailing list
automate your emails to subscribers via use of’autoresponders’
perspective and analyse statistics related to your email marketing campaigns — open rate, click through, forwards etc..
Lately however, Getresponse’s feature set has evolved quite a bit, to the point at which it’s becoming more of an’all-purpose’ marketing solution.
In addition to email advertising, it now also provides webinar hosting, landing pages, and a few CRM (client relationship management) functionality.
We’ll discuss all these features in depth below, but first, let us look at pricing.
Getresponse’s feature set is possibly among the most comprehensive on the market.
Not only does it provide all the crucial stuff you’d expect from an email marketing platform – record hosting, templates, autoresponders, analytics and so forth, but as mentioned previously, it’s been expanding the feature set to the point where it’s morphing into an all-in-one / CRM-style advertising and marketing platform.
The question is if Getresponse is a jack of all trades and master of not – let’s drill down into the key features to find out.
Up until very recently Getresponse support was one of the most comprehensive available for email marketing tools: the firm offered phone service alongside live chat support, email service and various online tutorials / resources.
Sadly, the telephone support has now been discontinued. Instead you’ll have to use live chat (24/7) or email service. To be honest, most similar e-marketing platform suppliers only offer you these two channels – if phone service is a deal-breaker for you you may wish to contemplate Aweber, which still provides it (you can read our Aweber review here).
Concerning the caliber of Getresponse support, I’ve never needed to use it quite often (a good thing) but once I’ve I have found it for a small mixed bag (less of a good thing). A number of those live chat service I have received was excellent, and I haven’t had to wait too much time to chat with a broker; the email service less so.
Some of the comments I have from our readers does indicate that there do need to be improvements made concerning the quality of support Getresponse offer. Much like a number of these kinds of businesses, I expect it often boils down to who you get on the day. Email Marketing Software Alternatives Mailchimp Alternatives 2017
Getresponse provides some very comprehensive analytics and reporting options. You get all the Fundamentals of track – open speed, click-through, unsubscribe Prices and so on – but also to that you will find some very nifty features Which Are worth a particular mention, namely:
‘one-click segmentation’: the option to identify people who didn’t engage with an e-newsletter that you sent and put them in a segment of readers which you can then email again with another version of the e-newsletter
‘metrics over time’: you can find out exactly when most of your readers take action in your mails, and period your future mailouts according to this information
’email ROI’: by adding some monitoring code to your post-sales webpage on your site, it is possible to discover how effectively (or not!) Your email campaigns are driving earnings, and workout your return on investment in electronic mail advertising.
Per-user information – you can click on one of your subscribers and see where they signed from, where they are located and which emails they have opened in the past.
Mailchimp and Aweber provide some similar reporting functionality (particularly around sales tracking) however Getresponse’s reporting tool is decidedly one of most featured on the market (it certainly trounces the stats options provided by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, however, in regards to templates, Getresponse arguably falls down a bit.
Unfortunately, the templates supplied from the box seem a bit dated; they are not as attractive as the ones offered by Mailchimp or even Campaign Monitor (and I marginally prefer Aweber’s offering here too).
On the plus side, the templates are extremely tweakable – you can change fonts, designs and imagery easily enough with all the controls supplied; and naturally there’s nothing to stop you designing your own HTML email template and importing the code for it.
Additionally, you will find a lot of templates to choose from — over 500 — and they are introduced in easy-to-understand categories, so it is generally pretty straightforward to locate a good starting point for a template and edit it until you are delighted with the plan.
If you’re really unhappy with the templates offered by Getresponse, there is also the option of buying a template from a third party provider such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is that the range of RSS-to-email software options aren’t so extensive (only 11 templates are provided – well short of the 700+ available for regular newsletters!) And a few of them played a bit for me when I tested them (2010). I eventually found something that worked for me personally, but I think that there are definitely a few improvements which could be created in this area. Email Marketing Software Alternatives Mailchimp Alternatives 2017
Autoresponders are e-newsletters which are sent to your readers at intervals determined by you — you can put them up so that immediately after somebody signals up to a mailing list, they receive a welcome message from the company; a week after they could get a discount deal for a number of your goods or services; three months later they could receive an invitation to follow you on social networking. And so Forth.
Getresponse’s autoresponder functionality is a key selling point – it offers one of the most extensive feature sets available.
You can send either time-based or action-based messages; time-based choices comprise cycles such as the illustration above, and action-based messages can be triggered by user actions or information, such as:
contributors to particular lists
changes connected preferences
completed transactions / targets
changes in user information
Lately Getresponse launched a new version of the new autoresponder functionality, called’Marketing Automation.’
This permits you to create automation workflows with a drag and drop builder – you basically set up an’automation flowchart’ that educates Getresponse what to do when a user opens a particular offer, clicks on a certain link etc..
This kind of functionality goes far beyond what has traditionally been on offer from autoresponders, and allows you to make an individual journey which can be customised to the nth level.
To get a fast overview I would suggest taking a look at Getresponse’s video review for Marketing Automation.
It is important to notice, however, that these more advanced marketing automation features are only available to the more expensive plans – the’Guru’ program and up. Email Marketing Software Alternatives Mailchimp Alternatives 2017
Landing page Builder
Online advertising campaigns that use landing pages will typically create far more leads in the event, instead of simply directing individuals to a (cluttered!) Site, they point users to appealing’squeeze pages’ containing clear info and a clean, well-designed data capture type.
Getresponse provides something very beneficial in this regard that most of its rivals don’t: a landing page founder (and one that’s mobile-friendly to boot).
Products like Campaign Monitor and Aweber require you to use a third party (and paid-for) landing page generating tool such as Unbounce or Instapage; Mailchimp recently introduced a landing page functionality but it’s yet to become sophisticated at Getresponse’s.
But unless you’re on a Getresponse’Pro’,’Max’ or’Enterprise’ plan, the Getresponse landing page functionality is fairly limited: you can just produce one landing page, that can simply be displayed 1,000 times a month.
Also, and above all, you can not utilize the landing page A/B testing functionality on the least expensive Getresponse program (whereby the system indicates a sample of your customers different variations of your landing page, calculates conversion speeds, and finally rolls out the top performing landing page mechanically ).
If you’re serious about landing pages – and they are unquestionably a useful attribute – then it is definitely worth looking at one of the more expensive Getresponse plans.
You may purchase the Landing Pages feature as an add-on for an extra $15 a month, however quite frustratingly, although the add-on allows you to display an unlimited number of landing pages to potential subscribers, it does not consist of A/B testing.
Accordingly, if I was considering the Getresponse landing page functionality, I would not bother with this rather half-baked add-on: I’d just go for a few of the pricier plans (which I suppose is exactly what Getresponse want you to do!) .
Getresponse was before its rivals for quite some time using its responsive email layout performance, which automatically corrects your e-newsletter’s template so that if a user is reading it onto a mobile device, the design and fonts will be optimized for the device in question.
Most competing products have captured up on this today, and extend responsive email templates, but Getresponse is better than most similar goods when it comes to displaying a responsive record of your e-newsletter – you simply hit on a’mobile preview’ button for an instant snapshot of what your email looks like on a smartphone (see image right).
Not just that but you can’flip’ the smartphone preview around, so that you can preview what your own email looks like when the display is used in either portrait or landscape style. Email Marketing Software Alternatives Mailchimp Alternatives 2017
Customer Relationship Management
Among the most frustrating facets of utilizing many well-known CRM tools is the necessity to export information to CSV and back to your email marketing instrument as a way to perform mailouts (or the necessity to export info from your email marketing tool into your CRM to add prospects to it).
When I saw Getresponse lately introducing a new CRM attribute into their plans I had been intrigued – that could possibly eliminate all that info exporting and importing, and keep everything neatly in one place.
Initially I was not that impressed with the Getresponse CRM tool as you can only use it in order to perform quite basic jobs: you could create sales pipelines, add contacts to them and track activity (mails, telephone calls etc.) with these contacts manually.
But lately Getresponse have upped their game somewhat on this particular front. The CRM is now integrated with all of Getresponse’s email marketing functionality and you can add users into a CRM pipeline based on their activity (form completions, email opens, purchases etc.) or activate autoresponders depending on the accession of a new contact into a pipeline stage.
An example of how you could use this functionality would be as follows:
It is possible to add a contact to a particular point on a revenue pipeline depending on the page of your site they finished a form ;
you could then send them a automated email tailored to this pipeline stage a couple of days later;
and based on the actions they took with regard to this email (clicking on a certain link etc) you could automatically move them on another stage of the pipeline and invite invite them into a webinar.
It is very clever stuff, and that I can not think of any email marketing product offering such a tight integration between autoresponders and CRM pipelines. For this type of performance you normally must appear at committed — and more costly — CRM products such as Salesforce and Infusionsoft.
However, it’s not all fantastic news on the CRM front there are a few big things missing from Getresponse’s CRM feature collection.
The most glaring omission is e mail activity tracking. Additional CRM packages permit you to bcc a dropbox email address whenever you send an email to a lead or customer; doing so keeps a list of the communication from the contact’s history. There’s currently no method of doing this with all the Getresponse CRM, nor is there an simple way to send one-to-one emails to leads or clients.
And strangely, if you click a contact in a deal pipeline, you can’t see their contact action — i.e., the actions they’ve taken (open, clicks etc.) with regard to previous communications which you’ve sent to your leads aren’t displayed. To see this, you need to go from the CRM section of Getresponse, search for your contact in the contacts section and click in their details. But guess what? Doing this does not exhibit their deal history.
Task management is non-existent too: Unlike committed CRM tools, there is no way to assign tasks to other group members.
Eventually, adding contacts to your pipeline stage is tough. You have to add contacts to a list first, then go to the CRM pipeline, add a deal and hunt your lists for the contact you just added. From a usability point of view this is very clunky and time consuming. You should just be able to add a deal right to a pipeline and then enter the contact information of your guide or customer at the point.
So as things stand, the Getresponse CRM is a bit half-baked. However, it is a new feature and the stuff it can perform on the automation aspect is impressive. I am optimistic that this feature gets developed over time since done right, it’s potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to host webinars on the stage.
Given that webinars are generally used as a lead-generation tactic, the notion of getting your email database and your webinar tool under the exact same roof is extremely appealing.
The pricing is also very aggressive too compared to established webinar solutions. For example, among the leading webinar services, Gotowebinar, charges $199 per month to sponsor webinars with as much as 500 attendees; you can actually do the same (plus a great deal more) with Getresponse for $165 (so long as your listing size is below 25,000).
With regard to attendee limitations, the Getresponse’Guru’ plan allows you to host a webinar with up to 100 participants; the’Max’ plan’s limit is 500.
You can also buy webinars performance as an add-on to a more affordable plan: $40 per month buys you a 100 attendees limitation, $99 a month buys you a 500 attendees restrict. It isn’t clear what your options are if you need to host bigger scale distributions than that however.
Two or Three Getresponse webinar features worth flagging up as being particularly useful are:
The fact Your attendees don’t need to install any applications to attend the webinars
one-click list of your webinars
free online storage for playback documents
Ultimately webinar functionality is potentially an extremely useful feature to have sitting on your e-marketing arsenal and its addition as a feature provides Getresponse a very significant advantage over its key rivals, particularly when you believe you could connect it in with a built-in CRM tool (more about this in a moment). Email Marketing Software Alternatives Mailchimp Alternatives 2017
The email deliverability rate – the percentage of e-newsletters sent that successfully reach inboxes – is always an important point to look at when choosing an email marketing tool.
Not all email marketing suppliers are that forthright about their deliverability rates; but Getresponse seems pretty open about this, with this to say about it in their own website:
At GetResponse we’re often asked about the quality of the deliverability rate. Since deliverability is dependent upon a number of things, including the content of your messages, the deliverability rate may vary for each mailing. For all our clients collectively, however, we’re proud to say our general deliverability rate currently stands at 99%.
Obviously you are going to have to choose the company’s term for this, but assuming it’s true, it is a fantastic rate and inspires confidence that the vast majority of emails that you send using Getresponse will reach their receivers.
What’s more, Getresponse really gives you the deliverability rate of each message in your email analytics – that is something that I haven’t encountered on rival products’ metrics. A thumbs up for it.
I really do have to pull Getresponse on something relating to deliverability however: to ensure a high deliverability speed, it’s a good idea to use a platform named DKIM email authentication. You are able to use DKIM with Getresponse – but just on the more expensive Getresponse’Max’ programs.
Though I’ve not encountered any deliverability difficulties using the less costly plans, competing goods do not make you invest in a more expensive strategy to avail of the feature — it’d be good to see Getresponse becoming more generous here.
There are two approaches you can use to add subscribers to a mailing list: having a’single opt-in’ or a’double click’ process.
If you use use one opt-in procedure, the individual signing up to your mailing list is added to a mailing list the minute they hit the submit button on your sign up form.
Using a double opt-in process, the individual registering to your record is sent an email containing a confirmation link that s/he have to click before being subscribed.
The most important advantage of one opt-in process is that it makes it very easy for users to subscribe to a mailing list; additionally, it generally increases conversion speed and so the amount of subscribers on your record. A double opt-in procedure is better for verifying that the folks subscribing to a record are using real email addresses and leads to cleaner information and more precise stats (because receptive rates etc. are calculated based on a list containing just email addresses).
Now, the good news is that Getresponse allows you to take advantage of either opt-in approach – this is not the case with all competing goods. So a thumbs up for Getresponse to be flexible on this.
You’re probably thinking that all this sounds pretty good — but to be honest, I think there’s a lot of room for advancement with respect to Getresponse form templates.
For a start, they’re not responsive (i.e., they won’t resize themselves automatically to suit the device they’re being watched on).
Additionally, no controllers are provided by Getresponse to switch forms off or on on specific devices or pages of your site. In the light of Google’s brand new strategy to pop-ups (where websites can have a hit in search results if they exhibit’intrusive interstitials’ on cellular devices) this is a small concern.
To get around this, I generally avoid using Getresponse form templates, and make do using HTML embeded forms that I design myself, and for popups I connect my Getresponse to a growth-hacking instrument named Sumo (this enables me to change pop-ups off for mobile users, as well as display forms precisely as I’d love to and onto the pages I want). Email Marketing Software Alternatives Mailchimp Alternatives 2017
On the whole, Getresponse is pretty straightforward to use. It’s certainly easy enough to perform all of the fundamentals: import contacts, create campaigns, set up autoresponders and check numbers and the interface is pretty intuitive and clean.
With regards to how it stacks up against its competitors in this regard, I’d argue that Campaign Monitor is a tiny bit more user friendly, and Mailchimp includes a slicker user interface (though one that makes finding certain performance a bit tricky at times).
1 place I feel that could be significantly better from a user-friendliness standpoint is the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide an extremely flexible approach to create blocks of content and move them about an e-newsletter, in practice it is quite user friendly to use and may lead to accidental deletion of content, or placement of it at the incorrect part of the e-newsletter.
If you’re able to get your head around it, and practice using it a bit, it will result in a helpful instrument – it’s just that the execution of it could be rather better.
Also, as described above, the CRM instrument could be far better from a usability point of view adding contacts to deals could be difficult.
The 30-day free trial which Getresponse supplies is completely operational and the free trial isn’t contingent upon supplying credit card information.
This helps you avoid that annoying”oops I forgot I signed up for that trial and today I’m getting charged for a product I do not use” scenario.
The only down side to the free trial is that it restricts the number of readers you can send to 1000. It would be good if this could be raised a little, as it would help potential users try out the tool in more’real world’ situations.
There are three main sorts of Getresponse pricing plan -‘Email’,’Guru’ and’Max’ — and inside each of these, several additional types of strategy to choose from (all based on list size).
As much as 1,000 subscribers: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there is an”Enterprise” plan for users that our lists transcend 100,000 email addresses: this starts at $1199, using accurate pricing depending on requirements (if you’re interested in the”Enterprise” plan, you will want to contact Getresponse to schedule a demo, outline your needs and discuss pricing).
Substantial discounts are available if you pay upfront for 12 or 24 months of service (18% and 30% respectively) — those are much more generous than most competing platforms. Email Marketing Software Alternatives Mailchimp Alternatives 2017
Distinctions of Each Plan
Each of the Getresponse plans cover the significant basics — key features include:
The ability to import, grow and host an email database
a wide range of templates
responsive email designs
RSS / site to-email performance
comprehensive segmentation options
societal sharing programs
There are a number of differences between the’Email’,’Guru’ and’Max’ programs but for me the main ones are:
CRM – Getresponse provides a client relationship manager tool on its’Pro’ plans up
landing pages – you can only avail of all landing pages that enable split testing and boundless views if you are on a’Guru’ plan or higher
Webinars – that functionality is not accessible whatsoever around the’Email’ strategy and the number of webinar attendees is capped for the’Pro’ and’Max’ programs at 100, 500 respectively (it is unclear what the limitation is about the’Enterprise’ program ).
Users – you can have just one user account on the’Email’ program; by contrast you get 3 on’Guru’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you are happy to use one of the entry-level’Email’ programs, the pay-per-month Getresponse programs are on the whole cheaper than those supplied by many of its key competitors, particularly if you have a reasonably high number of email addresses on your own database.
By way of instance, in case you have a mailing list comprising between 9,000 and 10,000 records that you want to send an unlimited number of emails each month to, you’ll find that hosting it using Getresponse prices $65 monthly.
$4 per month more affordable compared to Aweber
$10 cheaper per month than Mailchimp
$84 per month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure depends not only the amount of email addresses in your database but on how many emails you send a month too. If you are delighted to set a limit on the amount of mails delivered via Campaign Monitor (from the case above, to 50k mails ), you can expect to pay a monthly charge of $89, still considerably greater than Getresponse’s.
The only well-known service that I can think of that comes in considerably more affordable is Mad Mimi, which charges $42 per month to sponsor up to 10,000 email addresses (note however that the functionality offered by Mad Mimi is nowhere near as broad as Getresponse’s or indeed the other products mentioned above).
Additionally, it is worth pointing out that Mailchimp offers narrower pricing rings, meaning that based on how big your listing, it may occasionally be a slightly cheaper alternative than Getresponse.
At the smaller database end of things, Getresponse’s pricing is really competitive too – you can sponsor a database containing 1,000 email addresses for $15 per month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee for a 1,000 recording database will be the like Getresponse’s; and Mad Mimi provides a marginally more affordable, if much less functional offering for $12 a month.
Two final things to be Conscious of about the pricing :
Some competing providers — notably Mailchimp – provide free accounts for users that have a small number of records (but these don’t supply the full range of features that you get on a paid program ).
As stated earlier, if you’re ready to pay upfront for 1 or 2 decades, you can avail of significant discounts that the other competitors don’t yet provide.
So the bottom line is that Getresponse is fairly competitive in the pricing section. But what about features? Email Marketing Software Alternatives Mailchimp Alternatives 2017
Getresponse represents among the more cost-effective tactics to host and speak with an email database.
It’s also among the most intriguing products of its kind – because it provides email marketing, landing pages, CRM and webinars all under a single roof. It is difficult to think of any competing product that offers this’all around’ proposition, and it’s what proceeds to persuade us to use it to Style Factory’s email advertising.
Some developments to Getresponse do need to be made nonetheless, especially where the email designer is concerned – its own drag and drop interface is more fiddly and not as responsive than it ought to be. A lot of improvements could be made to the data capture forms too, particularly for consumers wanting to display them on mobile devices.
And from what I gather from reader opinions, there are developments that could be made into the support offering.
Overall though I speed Getresponse very tremendously – you get substantial bang for your dollar with this product.
Here are a Couple of pros and cons of using Getresponse overall:
Advantages of Getresponse
Superb marketing automation choices.
The CRM performance integrates neatly with Getresponse’s email automation functionality.
So long as you’re pleased to utilize an’Email’ plan, Getresponse is more affordable than many of its key competitors (in some cases, significantly so) whilst supplying as much, or even more functionality as them.
The discounts you receive when paying for one or two decades of service are very generous – you will be hard pushed to find comparable reductions in costs from key competitors.
Its webinar functionality is a USP – something that is not offered by any products that are similar.
Its own reporting and thorough split testing features are powerful.
Getresponse is transparent regarding deliverability rates, publishing characters on its website and providing deliverability data for person e-newsletters that you send.
It offers a very flexible approach to data segmentation – more elastic than many competing goods.
It allows you to add subscribers to a mailing list on either a single-opt in and also a dual opt-in basis.
It transmits responsive emails and permits you to preview smartphone variations of your e-newsletters really easily.
It comes with a useful landing page founder – but keep in mind that you have to be on a more expensive strategy to get the fully operational version of the.
You can test out all its features free for 30 days without needing to input credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing emails can be a little bit on the fiddly side.
The information capture forms provided aren’t responsive and you can not control when and where they are displayed on your site.
CRM performance has to be improved substantially before it could be considered a replacement for a standalone CRM merchandise.
There’s a limited range of RSS-to-HTML e-newsletter templates supplied.
You can just use’web-safe’ fonts from e-newsletters, which can make the templates look marginally less slick than those provided by competing goods.
The pricing structure is a bit perplexing, with users having to cover something of a premium to get the landing page creator tool.
The free trial limits the number of subscribers you’ll be able to send messages to to 1000.
The landing page addition doesn’t let you execute A/B evaluations, meaning that in order to gain this functionality you’re forced to use a more expensive plan than you may like.
DKIM authentication is only available on the more expensive’Max’ plans.
No phone support is provided. Email Marketing Software Alternatives Mailchimp Alternatives 2017