Description of Getresponse Email Marketing Software Alternatives Landing Pages
Getresponse is primarily an email Advertising program Which Allows you to: Email Marketing Software Alternatives Landing Pages
Import and host a mailing list and catch data on it
generate newsletters which could be sent to the subscribers in your mailing list
automate your mails to subscribers via utilization of’autoresponders’
perspective and analyse statistics related to your email advertising campaigns — open rate, click through, forwards etc..
Recently however, Getresponse’s feature set has developed quite a bit, to the point at which it is becoming more of an’all-in-one’ marketing alternative.
In addition to email marketing, it also supplies training hosting, landing pages, and some CRM (client relationship management) functionality.
We are going to discuss all these attributes in depth below, but first, let us look at pricing.
Getresponse’s attribute set is arguably among the most comprehensive on the market.
Not only does this provide all the crucial stuff you would expect from an email marketing platform – list hosting, templates, autoresponders, analytics and so forth, but as mentioned above, it has recently been expanding the feature set to the point where it’s morphing into an all-in-one / CRM-style marketing platform.
The inquiry is whether Getresponse is a jack of all trades and master of not – let us drill down to the key qualities to find out.
Up until very recently Getresponse service was amongst the most comprehensive available for email marketing tools: the firm offered phone service alongside live chat support, email support and various online tutorials / tools.
Regrettably, the phone service has now been discontinued. Instead you’ll have to use live chat (24/7) or email support. To be fair, most similar e-marketing platform suppliers only offer you both of these channels – if phone support is a deal-breaker for you then you might wish to consider Aweber, which still supplies it (you can read our Aweber review here).
In terms of the quality of Getresponse service, I’ve not had to use it quite frequently (a good thing) but once I have I have discovered it to be a small mixed bag (less of a fantastic thing). A number of the live chat service I have received has been outstanding, and I haven’t had to wait too long to talk to a broker; the email support less so.
Some of the comments I’ve got from our readers will indicate that there do need to be improvements made concerning the caliber of service Getresponse offer. As with a number of these types of businesses, I anticipate it boils down to who you get on the day. Email Marketing Software Alternatives Landing Pages
Getresponse provides some very comprehensive reporting and analytics options. You get all the Fundamentals of course – open rate, click-through, unsubscribe Prices and so forth – but also to that you will find some very nifty features that are worth a Specific mention, namely:
‘one-click segmentation’: the option to spot people who did not participate with an e-newsletter you shipped and put them in a section of subscribers that you can then email again with a different variant of the e-newsletter
‘metrics over time’: you can find out exactly when most of your subscribers take action in your mails, and period your future mailouts according to this info
’email ROI’: by adding some monitoring code into your post-sales page on your website, you can find out how effectively (or not!) Your email campaigns are driving earnings, and workout your return on investment in email advertising.
Per-user information – you can click on one of your subscribers and see where they signed from, where they’re found and which emails they’ve opened in the past.
Mailchimp and Aweber provide some comparable reporting performance (particularly around sales tracking) but Getresponse’s reporting tool is definitely one of most fully featured out there (it surely trounces the stats choices offered by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, however, when it comes to templates, Getresponse arguably falls down a bit.
Regrettably, the templates provided from the box look a bit dated; they are not as attractive as those provided by Mailchimp or Campaign Monitor (and that I marginally prefer Aweber’s offering here too).
On the other hand, the templates are very tweakable – you can alter fonts, layouts and imagery easily enough with all the controls provided; and naturally there’s nothing to stop you simply designing your HTML email template and minding the code for it.
Additionally, there are a lot of templates to choose from — around 500 — and they are presented in easy-to-understand classes, so it is generally pretty simple to locate a good starting point for a template and edit it until you are delighted with the plan.
If you are really unhappy with the templates provided by Getresponse, there’s also the choice of buying a template by a third party provider such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is the assortment of RSS-to-email software options are not very extensive (just 11 templates are provided – well short of their 700+ available for regular newsletters!) And a few of them played a bit for me when I tested them in Outlook (2010). I finally found something that worked for me, but I think that there are definitely some improvements that could be made in this region. Email Marketing Software Alternatives Landing Pages
Autoresponders are e-newsletters that are sent to your readers at intervals depending on you personally — you can put them up so that instantly after somebody signs up to your mailing list, they get a welcome message in your business; a week later they can receive a discount offer for some of your products or services; 3 weeks after they could obtain an invitation to accompany you on social media. And so on.
Getresponse’s autoresponder functionality is a key selling point – it offers one of the most comprehensive feature sets available.
You can send either time-based or action-based messages; time-based choices comprise cycles like the illustration above, and also action-based messages can be triggered by user actions or advice, such as:
contributors to particular lists
changes in contact tastes
completed transactions / targets
changes in consumer information
Recently Getresponse launched a new version of the new autoresponder functionality, known as’Marketing Automation.’
This permits you to create automation workflows with a drag and drop builder – you basically install an’automation flowchart’ that educates Getresponse what to do when a user opens a particular offer, clicks on a specific link .
This type of functionality goes far beyond what’s traditionally been on offer from autoresponders, and allows you to make a user travel which may be customised to the nth level.
To get a fast overview I would suggest having a look in Getresponse’s video overview for Marketing Automation.
It’s important to note, however, these more innovative marketing automation features are only available on the more expensive plans – the’Guru’ plan and upward. Email Marketing Software Alternatives Landing Pages
Landing page Builder
Online advertising campaigns which use landing pages will typically generate far more leads if, instead of simply directing individuals to some (cluttered!) Site, they tip users to appealing’squeeze pages’ containing clear info and a tidy, well-designed data capture form.
Getresponse offers something very useful in this respect that the majority of its competitors don’t: a landing page creator (and one that is mobile-friendly to boot).
Products like Campaign Monitor and Aweber require you to use a third party (and non invasive ) landing page generating tool such as Unbounce or Instapage; Mailchimp recently introduced a landing page performance but it’s yet to become as sophisticated at Getresponse’s.
However, unless you’re on a Getresponse’Pro’,’Max’ or’Enterprise’ program, the Getresponse landing page functionality is rather limited: you can just create one landing page, that can simply be displayed 1,000 times a month.
Also, and above all, you can’t use the landing page A/B testing performance on the least expensive Getresponse plan (where the machine shows a sample of your customers different versions of your landing page, computes conversion speeds, and ultimately rolls out the top performing landing page automatically).
If you’re serious about landing pages – and they are unquestionably a helpful attribute – then it’s definitely worth considering among the more expensive Getresponse plans.
You can purchase the Landing Pages feature as an add-on to get an extra $15 per month, however very frustratingly, even though the add-on permits you to show an infinite amount of landing pages to prospective subscribers, it does not include A/B testing.
Therefore, if I had been considering the Getresponse landing page functionality, I would not bother with this rather half-baked add-on: I’d just go for one of the more expensive programs (which I suppose is exactly what Getresponse want one to do!) .
Getresponse was ahead of its competitors for quite a while with its responsive email design performance, which automatically adjusts your e-newsletter’s template so that if an individual is reading it onto a mobile device, the layout and fonts will be automatically optimised for the device in question.
Most competing products have caught up on this now, and extend responsive email templates, but Getresponse is better than most similar goods when it comes to displaying a responsive record of your e-newsletter – you simply hit a’mobile preview’ button for a quick snapshot of your email looks like on a smartphone (see image right).
Not just this but you can’flip’ the smartphone preview around, so that you can preview what your email looks like when the display is employed in either portrait or landscape style. Email Marketing Software Alternatives Landing Pages
Customer Relationship Management
Among the most frustrating facets of utilizing many well-known CRM tools is that the necessity to export data to CSV and straight back to your email marketing instrument as a way to perform mailouts (or the necessity to export data from the email marketing tool into your CRM to add leads to it).
So when I saw Getresponse lately introducing a new CRM attribute in their plans I had been intrigued – this could possibly do away with all that info exporting and importing, and keep everything neatly in 1 area.
Initially I was not that impressed with the Getresponse CRM tool as you could only use it to perform rather basic tasks: you can create sales pipelines, add contacts to these and monitor activity (mails, phone calls etc.) with those contacts manually.
But lately Getresponse have upped their video game somewhat on this front. The CRM is now integrated with all of Getresponse’s email marketing operation and you can add users into a CRM pipeline according to their activity (form completions, email opens, purchases etc.) or activate autoresponders based on the addition of a new contact to a pipeline phase.
An example of how you could use this operation would be as follows:
You can add a contact to a specific stage on a sales pipeline depending on the page of your website they finished a form on;
you can then send them a automated email tailored to this pipeline period a couple of days later;
and dependent on the action they took with regard to that email (clicking on a certain link ) you can automatically move them onto another phase of the pipeline and invite invite them to a webinar.
It’s very smart stuff, and I can not think of any email marketing product offering this kind of tight integration between autoresponders and CRM pipelines. For this type of performance you normally must appear at committed — and more expensive — CRM products like Salesforce and Infusionsoft.
But, it is not all fantastic news about the CRM front — there are a few big things missing from Getresponse’s CRM feature set.
The most glaring omission is e mail activity monitoring. Additional CRM packages permit you to bcc a dropbox email address any time you send an email to some lead or customer; doing this keeps a list of this communication from the contact’s history. There is now no method of doing this with all the Getresponse CRM, nor is there an simple way to send one-to-one emails to leads or clients.
And oddly, when you click on a contact in a bargain pipeline, you can’t see their contact activity — i.e., the actions they’ve taken (open, clicks etc.) in regards to previous communications which you have sent to your leads are not displayed. To see this, you need to go out of the CRM part of Getresponse, search for your own contact in the contacts section and click in their details. But guess what? Doing so doesn’t display their deal history.
Task management is non-existent too: Unlike dedicated CRM tools, there’s no way to assign tasks to other team members.
Eventually, adding contacts into your pipeline stage is difficult. You need to add contacts to a list , then go to the CRM pipeline, include a bargain and search your lists for the contact you just added. From a usability standpoint this is very clunky and time consuming. You should just have the ability to add a deal directly to a pipeline and then enter the contact details of your lead or client at the point.
So as things stand, the Getresponse CRM is somewhat half-baked. However, it’s a new attribute and the things it can perform on the automation aspect is remarkable. I’m hopeful that this feature gets developed over time since done right, it is possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to host webinars on the stage.
Given that webinars are generally used as a lead-generation tactic, the idea of having your email database along with your webinar tool under the same roof is very attractive.
The pricing is also very aggressive also compared to established webinar solutions. For instance, one of the primary webinar services, Gotowebinar, charges $199 per month to host webinars with as much as 500 attendees; you can actually do the same (and a great deal more) with Getresponse for $165 (as long as your list size is below 25,000).
With respect to attendee limitations, the Getresponse’Guru’ plan permits you to host a webinar with up to 100 participants; the’Max’ plan’s cap is 500.
You can also buy webinars performance as a add on to a cheaper plan: $40 per month buys you a 100 attendees limit, $99 a month buys you a 500 attendees limit. It’s not clear what your choices are if you will need to host larger scale webinars than that however.
A couple of Getresponse webinar features worth flagging up as being especially useful are:
The fact Your attendees don’t have to install any software to attend the webinars
one-click list of your webinars
free online storage for playback files
Ultimately webinar performance is potentially an extremely useful feature to have sitting in your e-marketing arsenal and its addition as a characteristic provides Getresponse a very significant edge over its key competitors, particularly when you believe you could connect it in with a built in CRM tool (more about this in a minute ). Email Marketing Software Alternatives Landing Pages
The email deliverability rate – the proportion of e-newsletters delivered that successfully reach inboxes – is obviously a very important point to check at when choosing an email marketing tool.
Not all email marketing providers are that forthright about their deliverability rates; however, Getresponse seems pretty open about this, with this to say about it on their website:
At GetResponse we are often asked about the quality of the deliverability rate. Because deliverability depends on many factors, including the content of your messages, the deliverability rate could vary for every mailing. For our clients collectively, nevertheless, we are pleased to say our general deliverability rate now stands at 99%.
Obviously you’re going to have to take the company’s word for this, but assuming it’s true, it’s a good rate and inspires confidence that the vast majority of emails that you send using Getresponse will achieve their intended recipients.
What’s more, Getresponse actually provides you the deliverability rate of each message in your email analytics – this is something that I have not encountered on competing goods’ metrics. A thumbs up for this.
I do have to pull Getresponse up on one thing concerning deliverability nevertheless: to guarantee a high deliverability speed, it is a good idea to use a platform called DKIM email authentication. You can use DKIM with Getresponse – but just on the more expensive Getresponse’Max’ plans.
Although I have not encountered any deliverability problems using the less costly plans, competing products don’t make you invest in a more expensive strategy to avail of the feature — it’d be useful to see Getresponse becoming more generous here.
There are two approaches you can use to add subscribers to a mailing list: using a’single opt-in’ or even a’double click’ process.
If you use use a single opt-in process, the person signing up to your own mailing list is added to a mailing list the minute they hit the submit button on your sign up form.
Using a double opt-in process, the individual registering to your record is sent via an email containing a confirmation link that s/he have to click before being subscribed.
The most important advantage of one opt-in process is that it makes it really easy for users to subscribe to your mailing list; additionally, it generally increases conversion speed and so the amount of readers on your list. A dual opt-in process is better for verifying that the folks subscribing to a record are using real email addresses and contributes to cleaner information and more precise stats (because receptive rates etc. are calculated according to a list comprising just email addresses).
The good news here is that Getresponse permits you to take advantage of either opt-in approach – this isn’t the case with all competing goods. So a thumbs up for Getresponse to be flexible about this.
You’re probably thinking that all this sounds pretty good — but to tell the truth, I think there is a lot of room for improvement with respect to Getresponse form templates.
To begin with, they’re not responsive (i.e.they won’t resize themselves automatically to suit the device they are being viewed on).
Additionally, no controls are provided by Getresponse to switch forms off or on on particular devices or individual pages of your website. In the light of Google’s brand new approach to pop-ups (where sites can have a hit in search results if they exhibit’intrusive interstitials’ on cellular devices) this really is a small concern.
To get around this, I normally avoid using Getresponse form templates, and make do using HTML embeded forms that I style myself, and also for popups I link my Getresponse to a growth-hacking instrument named Sumo (that enables me to switch pop-ups off for mobile users, in addition to display forms precisely as I’d love to and on the pages I want). Email Marketing Software Alternatives Landing Pages
Overall, Getresponse is pretty straightforward to use. It is certainly easy enough to do all of the fundamentals: import contacts, create campaigns, setup autoresponders and check numbers and the interface is really clean and intuitive.
With regards to how it stacks up against its competitors in this regard, I’d assert that Campaign Monitor is a tiny bit more user friendly, and Mailchimp has a slicker user interface (though one that makes finding certain functionality just a bit tricky at times).
1 place I think that could be significantly better from a user-friendliness standpoint is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide a very flexible way to make blocks of content and move them about an e-newsletter, in practice it’s quite clunky to use and may cause accidental deletion of material, or positioning of it at the incorrect part of the e-newsletter.
If you can get your head around it, and practice using it a bit, it will result in a helpful tool – it is just that the execution of it might be somewhat better.
Additionally, as described above, the CRM instrument could be far better from a usability point of view adding contacts to deals can be difficult.
The 30-day free trial which Getresponse provides is completely functional and the free trial isn’t contingent upon providing credit card details.
This makes it possible to avoid that annoying”oops I forgot I signed up for this particular trial and today I’m getting charged for a commodity I do not use” scenario.
The only down side to the free trial is the fact that it limits the amount of subscribers you can send to 1000. It would be good if this could be raised a bit, as it would help potential users try out the tool in more’real-world’ scenarios.
There are 3 chief sorts of Getresponse pricing plan -‘Email’,’Guru’ and’Max’ — and inside each of them, several additional kinds of plan to pick from (all based on list size).
As much as 1,000 contributors: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there’s an”Enterprise” program for users that our lists transcend 100,000 email addresses: that starts at $1199, with exact pricing based on prerequisites (if you’re interested in the”Enterprise” plan, you’ll need to contact Getresponse to schedule a demo, outline your requirements and discuss pricing).
Substantial discounts are available if you pay upfront for 12 or 24 weeks of service (18% and 30% respectively) — these are considerably more generous than most competing platforms. Email Marketing Software Alternatives Landing Pages
Distinctions of Each Strategy
All the Getresponse plans cover the significant fundamentals — key features include:
The capacity to export, grow and host an email database
a wide Assortment of templates
responsive email designs
RSS / site to-email functionality
comprehensive segmentation alternatives
social sharing tools
There are a number of differences between the’Email’,’Guru’ and’Max’ programs but for me the main ones are:
CRM – Getresponse provides a client relationship manager tool on its’Pro’ plans up
landing pages – you can only avail of all landing pages that allow split testing and unlimited views if you are on a’Guru’ program or higher
Webinars – this performance isn’t available at all on the’Email’ strategy and the number of webinar attendees is capped for the’Pro’ and’Max’ plans at 100, 500 respectively (it is unclear what the limitation is about the’Enterprise’ plan).
Users – you can have just one user account on the’Email’ program; by contrast you receive 3 on’Guru’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you are pleased to use one of the entry-level’Email’ plans, the pay-per-month Getresponse plans are on the whole cheaper than those provided by many of its key competitors, particularly if you’ve got a reasonably high number of email addresses on your database.
For example, if you’ve got a mailing list comprising between 9,000 and 10,000 records that you want to send an unlimited number of mails each month to, you might discover that hosting it with Getresponse prices $65 monthly.
$4 a month more affordable than with Aweber
$10 cheaper a month than Mailchimp
$84 per month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure is dependent not just the number of email addresses on your database however on how many emails you send a month also. If you’re delighted to limit the number of emails sent via Campaign Monitor (from the example above, to 50k mails ), you can expect to pay a monthly charge of $89, still substantially greater than Getresponse’s.
The only well-known service that I can think of that comes in considerably cheaper is Mad Mimi, which costs $42 a month to sponsor up to 10,000 email addresses (note however that the performance offered by Mad Mimi is nowhere near as broad as Getresponse’s or really the other products mentioned previously ).
It’s also worth pointing out that Mailchimp offers thinner pricing bands, meaning that based on how big your list, it might occasionally be a slightly cheaper option than Getresponse.
At the database end of things, Getresponse’s pricing is really competitive too – you can host a database containing 1,000 email addresses for $15 per month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee to get a 1,000 recording database is exactly the same as Getresponse’s; and Mad Mimi supplies a marginally cheaper, if much less operational offering for $12 a month.
Two final things to be aware of on the pricing front:
Some competing suppliers — especially Mailchimp – offer completely free accounts for users with a few documents (but these do not offer the full range of features that you get on a paid program ).
As stated before, if you are ready to pay upfront for 1 or 2 decades, you can avail of substantial discounts the other competitors don’t yet provide.
So the bottom line is that Getresponse is fairly competitive in the pricing section. But what about attributes? Email Marketing Software Alternatives Landing Pages
Getresponse represents one of the more cost-effective tactics to host and communicate with an email database.
It’s also among the most interesting products of its kind – in that it provides email marketing, landing pages, CRM and webinars all under a single roof. It’s difficult to think of any competing product that offers this’all around’ proposal, and it is what proceeds to persuade us to use it for Style Factory’s email marketing.
Some improvements to Getresponse do have to be made nonetheless, particularly where the email programmer is concerned – its drag and drop interface is more fiddly and not as responsive than it should be. A good deal of improvements could be made into the data capture forms too, particularly for users wishing to display them on mobile devices.
And from what I gather from reader opinions, there are developments that could be made to the service offering.
All in all though I rate Getresponse very tremendously – you receive substantial bang for your dollar with this product.
Here are a few pros and cons of using Getresponse overall:
Advantages of Getresponse
Superb marketing automation choices.
The CRM functionality integrates neatly with Getresponse’s email automation operation.
So long as you are happy to use an’Email’ plan, Getresponse is more affordable than most of its key competitors (in some cases, significantly so) whilst offering just as much, or even more functionality as them.
The discounts you get when paying upfront for one or two years of support are extremely generous – you will be hard pressed to find similar reductions in costs from key competitors.
Its webinar functionality is a USP – something which is not provided by any similar products.
Its reporting and thorough split testing features are powerful.
Getresponse is transparent regarding deliverability rates, publishing characters on its website and providing deliverability data for person e-newsletters that you send.
It offers an extremely flexible approach to information segmentation – more flexible than many competing goods.
It permits you to add subscribers to a mailing list on both a single-opt in and also a double opt-in basis.
It transmits emails that are reactive and permits you to preview smartphone versions of your e-newsletters very readily.
It includes a helpful landing page founder – but bear in mind you have to be on a more expensive plan to get the fully operational version of the.
You are able to try all its features free for 30 days without the need to enter credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing mails may be a little bit on the fiddly side.
The data capture forms supplied are not responsive and you can’t control when and where they’re displayed on your site.
CRM performance needs to be improved considerably before it could be thought of as a substitute for a standalone CRM merchandise.
There is a limited selection of RSS-to-HTML e-newsletter templates provided.
You can just use’web-safe’ fonts from e-newsletters, which can make the templates seem marginally less slick than those supplied by competing products.
The pricing arrangement is a bit confusing, with customers having to pay something of a superior to get the landing page creator tool.
The free trial limits the number of subscribers you’ll be able to send messages to to 1000.
The landing page addition doesn’t let you perform A/B tests, meaning that so as to gain this functionality you’re forced to use a more expensive program than you may like.
DKIM authentication is only available on the more expensive’Max’ plans.
No telephone support is provided. Email Marketing Software Alternatives Landing Pages