Description of Getresponse Email Marketing Software Alternatives Email Newsletters
Getresponse is primarily an email Advertising app Which Allows you to: Email Marketing Software Alternatives Email Newsletters
Import and host a mailing list and also capture data onto it
generate newsletters which can be delivered to the subscribers on your mailing list
automate your mails to subscribers via use of’autoresponders’
perspective and analyse statistics linked to your email marketing campaigns — open rate, click through, forwards etc..
Lately however, Getresponse’s attribute set has evolved quite a bit, to the point where it is becoming more of an’all-in-one’ marketing solution.
Besides email marketing, it also supplies training hosting, landing pages, and a few CRM (customer relationship management) performance.
We are going to discuss all these features in depth below, but first, let us look in pricing.
Getresponse’s attribute set is arguably among the most comprehensive on the market.
Not only does it provide all of the crucial stuff you would expect from an email marketing platform – record hosting, templates, autoresponders, analytics and so on, but as mentioned above, it has been expanding the attribute set to the point where it is morphing into an all-in-one / CRM-style advertising and marketing platform.
The question is if Getresponse is a jack of all trades and master of not – let us drill down into the crucial features to find out.
Up until very recently Getresponse service was one of the most comprehensive available for email marketing tools: the firm offered phone support together with live chat support, email support and assorted online tutorials / resources.
Regrettably, the phone support has been discontinued. Instead you are going to need to use live chat (24/7) or email support. To be honest, most similar e-marketing platform suppliers only offer both of these channels – if phone service is a deal-breaker for you then you might wish to consider Aweber, which nonetheless supplies it (you can read our Aweber review here).
In terms of the quality of Getresponse service, I have never needed to use it quite often (a fantastic thing) but once I have I’ve found it for a small mixed bag (less of a good thing). Some of those live chat support I have received has been outstanding, and I have not had to wait too much time to chat with a broker; the email service .
Some of the comments I’ve got from our readers does suggest that there do need to be improvements made concerning the caliber of support Getresponse offer. As with a number of these kinds of businesses, I expect it boils down to that you get daily. Email Marketing Software Alternatives Email Newsletters
Getresponse offers some very comprehensive analytics and reporting options. You get all the Fundamentals of course – open speed, click-through, unsubscribe rates and so on – but also to that there are some very nifty features that are worth a particular mention, specifically:
‘one-click segmentation’: the option to spot individuals who didn’t participate with an e-newsletter that you sent and put them in a section of readers which you may then email again using another version of the e-newsletter
‘metrics over time’: you can discover just when a lot of your subscribers do it on your mails, and time your prospective mailouts according to this info
’email ROI’: by incorporating some tracking code to your post-sales webpage on your site, it is possible to discover how efficiently (or not!) Your email campaigns are driving sales, and workout your return on investment in electronic mail marketing.
Per-user information – you can click on one of your readers and see where they signed up from, where they’re located and which emails they’ve opened previously.
Mailchimp and Aweber provide some comparable reporting performance (particularly around sales monitoring ) but Getresponse’s reporting tool is definitely one of most fully featured out there (it certainly trounces the stats options offered by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, but when it comes to templates, Getresponse arguably drops down a little.
Regrettably, the templates provided out of the box seem a bit dated; they are not as attractive as those provided by Mailchimp or even Campaign Monitor (and that I marginally prefer Aweber’s offering here also ).
On the other hand, the templates are extremely tweakable – you can change fonts, layouts and vision easily enough with all the controls provided; and naturally there is nothing to prevent you designing your HTML email template and importing the code for this.
Furthermore, you will find tons of templates to choose from — around 500 — and they are presented in easy-to-understand categories, therefore it is generally pretty straightforward to locate a good starting point to get a template and then edit it until you’re happy with the design.
If you’re really not pleased with the templates offered by Getresponse, there’s also the choice of buying a template from a third party supplier such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is that the range of RSS-to-email software options are not so extensive (just 11 templates are provided – well short of the 700+ available for routine newsletters!) And some of them played a bit for me when I tested them in Outlook (2010). I finally found something that worked for me, but I think that there are definitely some improvements which could be made in this area. Email Marketing Software Alternatives Email Newsletters
Autoresponders are e-newsletters which are sent to your subscribers at intervals determined by you — you can put them up so that immediately after someone signs up to your mailing list, they receive a welcome message from your company; a week later they can get a discount offer for a number of your goods or services; 3 months later they could receive an invitation to accompany you on social networking. And so on.
Getresponse’s autoresponder functionality is a key selling point – it offers one of the most comprehensive feature sets available.
You can send time-based or action-based messages; time-based choices comprise cycles like the example above, and also action-based messages may be triggered by user actions or information, for example:
subscriptions to certain lists
changes connected tastes
completed trades / goals
changes in user data
Lately Getresponse launched a new version of the new autoresponder performance, called’Marketing Automation.’
This allows you to make automation workflows using a drag and drop builder – you basically set up an’automation flowchart’ that educates Getresponse what to do if a user opens a specific deal, clicks on a certain link .
This kind of performance goes far beyond what’s traditionally been available from autoresponders, and allows you to create an individual travel which may be customised to the nth level.
To get a fast overview I’d suggest taking a look in Getresponse’s video review for Marketing Automation.
It is important to notice, however, these more advanced marketing automation features are only available to the more expensive programs – the’Guru’ program and upward. Email Marketing Software Alternatives Email Newsletters
Landing page Builder
Online advertising campaigns that use landing pages will usually generate far more leads in the event, instead of simply directing people to some (cluttered!) Website, they point users to appealing’squeeze pages’ containing clear info and a tidy, well-designed data capture form.
Getresponse provides something quite useful in this respect that the majority of its rivals do not: a landing page creator (and one that is mobile-friendly to boot).
Products like Campaign Monitor and Aweber ask that you use a third party (and paid-for) landing page creating tool like Unbounce or Instapage; Mailchimp recently introduced some landing page performance but it’s yet to become sophisticated at Getresponse’s.
However, unless you’re on a Getresponse’Pro’,’Max’ or’Enterprise’ plan, the Getresponse landing page functionality is fairly limited: you can just create one landing page, which could only be displayed 1,000 times a month.
Additionally, and very importantly, you can not utilize the landing page A/B testing functionality on the least expensive Getresponse program (whereby the machine shows a sample of your customers different variations of your landing page, calculates conversion speeds, and finally rolls out the best performing landing page automatically).
If you’re serious about landing pages – plus they are unquestionably a useful feature – then it’s definitely worth looking at one of the more expensive Getresponse plans.
You can buy the Landing Pages attribute as an add-on to get an extra $15 a month, however very frustratingly, even though the add-on allows you to show an infinite amount of landing pages to prospective subscribers, it doesn’t consist of A/B testing.
Accordingly, if I had been considering the Getresponse landing page performance, I would not bother with this rather half-baked add-on: I would just go for a few of the pricier programs (which I guess is exactly what Getresponse would like one to do!) .
Getresponse was before its competitors for quite a while using its responsive email design functionality, which automatically adjusts your e-newsletter’s template so that if a user is reading it onto a mobile device, the design and fonts will be optimized for the device in question.
Most competing products have captured up on this today, and offer responsive email templates, but Getresponse is better than many similar goods when it comes to displaying a reactive preview of your e-newsletter – you simply hit on a’mobile preview’ button to get a quick snapshot of your email looks like on a smartphone (see picture right).
Not only that but you can’flip’ the smartphone preview around, so that you may preview what your own email looks like when the display is employed in either portrait or landscape style. Email Marketing Software Alternatives Email Newsletters
Customer Relationship Management
Among the most frustrating facets of utilizing many famous CRM tools is the necessity to export data to CSV and straight back to your email marketing instrument in order to perform mailouts (or the need to export data from the email marketing tool into your CRM to add leads to it).
When I saw Getresponse recently introducing a brand new CRM feature in their plans I was intrigued – that could potentially do away with all that data exporting and importing, and keep everything neatly in one place.
Initially I wasn’t that impressed with all the Getresponse CRM tool since you could only use it to perform quite basic tasks: you can create sales pipelines, add contacts to these and monitor activity (emails, phone calls etc.) with those contacts manually.
But lately Getresponse have upped their video game somewhat on this particular front. The CRM is currently integrated with all Getresponse’s email marketing operation and you can add users into a CRM pipeline according to their action (form completions, email opens, purchases etc.) or activate autoresponders depending on the addition of a new contact into a pipeline stage.
An example of how to use this operation would be as follows:
It is possible to add a contact to a specific point on a revenue pipeline based on the page of your site that they finished a form on;
you could then send a automated email tailored to this pipeline period a few days afterwards;
and based on the action they took with regard to this email (clicking on a particular link etc) you could automatically move them onto another stage of the pipeline and automatically invite them to a webinar.
It’s very clever stuff, and I can’t think of any similar email marketing product offering this kind of tight integration between autoresponders and CRM pipelines. For this type of functionality you normally need to appear at dedicated — and more costly — CRM products such as Salesforce and Infusionsoft.
But, it is not all fantastic news on the CRM front there are a few big things missing out of Getresponse’s CRM attribute collection.
The most glaring omission is e mail activity tracking. Other CRM packages allow you to bcc a dropbox email address whenever you send an email to some lead or customer; doing so keeps a record of the communication from the contact’s history. There’s currently no method of doing so with all the Getresponse CRM, nor is there an simple way to send one-to-one emails to prospects or customers.
And oddly, if you click on a contact within a bargain pipeline, you can not see their contact action — i.e., the activities they have taken (open, clicks etc.) with regard to previous communications that you have sent to your prospects aren’t displayed. To see this, you have to go out of the CRM part of Getresponse, hunt for your contact in the contacts section and then click in their details. But guess what? Doing this does not exhibit their history.
Task management is non-existent also: Unlike committed CRM tools, there’s no way to assign tasks to other group members.
Finally, adding contacts into your pipeline stage is tough. You need to add contacts to a list first, then go to the CRM pipeline, include a deal and search your lists to receive the contact you just added. From a usability standpoint this is extremely clunky and time consuming. You should just be able to add a deal right to a pipeline and input the contact information of your lead or client at that point.
So as things stand, the Getresponse CRM is somewhat half-baked. But that said, it’s a new feature and the things it could perform on the automation side is remarkable. I’m hopeful that this feature becomes developed over time since done right, it’s potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to host webinars on the stage.
Given that webinars are usually utilized as a lead-generation tactic, the idea of having your email database along with your webinar tool under the exact same roof is very attractive.
The pricing is also very aggressive too by comparison to established webinar solutions. For example, one of the leading webinar services, Gotowebinar, fees $199 per month to host webinars with up to 500 attendees; you can really do exactly the same (and a whole lot more) with Getresponse for $165 (so long as your listing size is under 25,000).
With regard to attendee limits, the Getresponse’Pro’ program allows you to sponsor a webinar with around 100 participants; the’Max’ program’s limit is 500.
You can even buy webinars functionality as an add-on to a cheaper plan: $40 a month buys you a 100 attendees limitation, $99 per month buys you a 500 attendees restrict. It isn’t clear what your options are if you will need to host bigger scale webinars than that however.
Two or Three Getresponse webinar features worth flagging up as being particularly useful are:
The fact Your attendees don’t need to install any applications to attend the webinars
one-click record of your webinars
free online storage for playback files
Ultimately webinar performance is potentially an extremely useful feature to have sitting on your e-marketing arsenal and its inclusion as a feature provides Getresponse a very significant edge over its key competitors, especially once you consider you could link it in using a built in CRM tool (more about that in a moment). Email Marketing Software Alternatives Email Newsletters
The email deliverability rate – the percentage of e-newsletters delivered that successfully reach inboxes – is always an important thing to look at when choosing an email marketing tool.
Not all email advertising providers are that forthright about their deliverability rates; however, Getresponse seems pretty open about this, with this to say about it in their own site:
At GetResponse we’re frequently asked about the quality of the deliverability speed. Because deliverability depends on many things, including the content of your messages, the deliverability rate could vary for every mailing. For all our clients collectively, however, we are proud to say our general deliverability rate now stands at 99%.
Clearly you’re going to have to choose the organization’s term for this, but supposing it’s true, it is a fantastic rate and inspires confidence that the vast majority of emails you send using Getresponse will achieve their intended recipients.
What’s more, Getresponse actually gives you the deliverability rate of each message in your email analytics – that is something I haven’t struck on rival goods’ metrics. A thumbs up for it.
I do have to pull Getresponse on one thing relating to deliverability however: to guarantee a high deliverability rate, it’s advisable to use a system called DKIM email authentication. You are able to use DKIM using Getresponse – but only on the more expensive Getresponse’Max’ plans.
Although I have not struck any deliverability difficulties utilizing the less costly plans, competing products do not force you to invest in a more expensive strategy to avail of the feature — it’d be useful to see Getresponse becoming more generous here.
There are two methods you can use to add subscribers to a mailing list: having a’only opt-in’ or a’double opt-in’ process.
If you use use one opt-in process, the person registering to your mailing list is added to a mailing list the moment they hit the submit button on your sign up form.
With a double opt-in process, the person registering to your list is sent an email containing a confirmation link that s/he must click before being subscribed.
The main advantage of a single sampling procedure is that it makes it really easy for users to sign up for a mailing list; it also generally increases conversion rate and so the number of subscribers on your record. A double opt-in procedure is better for verifying that the people subscribing to a list are using actual email addresses and leads to cleaner data and more accurate stats (because receptive rates etc. are calculated based on a list comprising only email addresses).
Now, the fantastic news here is that Getresponse permits you to make use of either opt-in approach – this isn’t true with all competing products. So a thumbs up for Getresponse to be flexible on this.
You are probably thinking that all this sounds pretty good — but to be honest, I think there’s a great deal of room for improvement with respect to Getresponse kind templates.
For a start, they are not responsive (i.e., they won’t resize themselves automatically to match the device they are being viewed on).
Furthermore, no controls are provided by Getresponse to change forms on or off on particular devices or pages of your website. At the light of Google’s new approach to pop-ups (where websites can have a hit in search results if they exhibit’intrusive interstitials’ on mobile devices) this is a bit of a concern.
To circumvent this, I normally avoid using Getresponse form templates, and make do with HTML embeded forms that I style myself, and for popups I link my Getresponse into a growth-hacking tool called Sumo (that allows me to change pop-ups off for cellular users, in addition to display forms precisely as I’d love to and onto the webpages I want). Email Marketing Software Alternatives Email Newsletters
On the whole, Getresponse is really straightforward to use. It’s certainly easy enough to do all of the basics: import contacts, create campaigns, set up autoresponders and check statistics and the interface is really clean and intuitive.
In terms of how it stacks up against its competitors in this regard, I would assert that Campaign Monitor is a little bit more user friendly, and Mailchimp has a slicker user interface (though one which makes locating certain performance just a bit tricky at times).
One area I think that could be significantly better from a user-friendliness standpoint is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide an extremely flexible way to create blocks of articles and move them around an e-newsletter, in practice it’s quite user friendly to use and can cause accidental deletion of material, or placement of it at the wrong part of the e-newsletter.
If you’re able to get your head around it, and practice using it a little bit, it will result in a helpful tool – it’s only that the implementation of it might be rather better.
Additionally, as described above, the CRM tool could be far better from a usability point of view adding contacts to deals could be difficult.
The 30-day complimentary trial which Getresponse provides is fully operational and the free trial is not contingent upon providing credit card information.
This helps you avoid that annoying”oops I forgot I signed up for this particular trial and today I’m getting charged for a commodity I do not use” scenario.
The only down side to this free trial is that it limits the number of subscribers it is possible to send to 1000. It would be good if this could be raised a bit, as it would help prospective users try out the tool in more’real world’ scenarios.
There are three chief sorts of Getresponse pricing strategy -‘Email’,’Guru’ and’Max’ — and inside each of these, many additional kinds of plan to pick from (all based on record size).
As much as 1,000 contributors: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there is an”Enterprise” program for users whose lists transcend 100,000 email addresses: this starts at $1199, using accurate pricing based on requirements (if you’re considering the”Enterprise” plan, you will want to contact Getresponse to schedule a presentation, outline your requirements and discuss pricing).
Substantial discounts are available if you pay upfront for 12 or 24 months of service (18% and 30% respectively) — those are much more generous than many competing platforms. Email Marketing Software Alternatives Email Newsletters
Distinctions of Every Strategy
All the Getresponse plans cover the important fundamentals — key features include:
The capacity to export, develop and host an email database
a wide Assortment of templates
responsive email designs
RSS / blog to-email functionality
comprehensive segmentation options
societal sharing tools
There are a number of differences between the’Email’,’Pro’ and’Max’ programs but for me the main ones are:
CRM – Getresponse provides a customer relationship manager tool on its own’Guru’ programs up
Landing pages – you can simply avail of all landing pages that allow split testing and boundless views if you’re on a’Pro’ plan or greater
Webinars – that functionality is not available at all on the’Email’ strategy and the amount of webinar attendees is restricted for the’Guru’ and’Max’ programs at 100, 500 respectively (it is uncertain what the limit is about the’Enterprise’ program ).
Users – you can only have one user account on the’Email’ plan; by contrast you get 3 on’Pro’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you are happy to use one of the entry-level’Email’ programs, the pay-per-month Getresponse programs are on the whole cheaper than those provided by many of its key competitors, especially if you have a reasonably high number of email addresses on your database.
For example, if you’ve got a mailing list containing between 9,000 and 10,000 documents which you want to send an unlimited number of mails per month to, then you might find that hosting it using Getresponse prices $65 per month.
$4 per month cheaper than with Aweber
$10 cheaper per month than Mailchimp
$84 per month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure depends not only the amount of email addresses on your own database however on the number of emails you send a month also. If you’re delighted to set a limit on the number of mails sent via Campaign Monitor (in the example above, to 50k emails), you can expect to pay a monthly fee of $89, nevertheless substantially higher than Getresponse’s.
The only well-known service I could think of that comes in considerably cheaper is Mad Mimi, which costs $42 per month to sponsor up to 10,000 email addresses (note however that the performance offered by Mad Mimi is nowhere near as broad as Getresponse’s or really another products mentioned previously ).
It’s also worth pointing out that Mailchimp offers narrower pricing bands, meaning that depending on how big your list, it might occasionally be a slightly cheaper option than Getresponse.
In the smaller database end of things, Getresponse’s pricing is pretty competitive too – you can sponsor a database containing 1,000 email addresses for $15 a month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee to get a 1,000 recording database will be the same as Getresponse’s; and Mad Mimi supplies a marginally cheaper, if much less functional offering for $12 a month.
Two final things to be aware of on the pricing :
Some competing providers — especially Mailchimp – offer free account for users that have a few documents (but these don’t offer the full assortment of features that you get on a paid plan).
As stated before, if you’re ready to pay upfront for 1 or two decades, you can avail of substantial discounts that the other competitors do not yet provide.
So the bottom line is that Getresponse is pretty competitive in the pricing section. But what about features? Email Marketing Software Alternatives Email Newsletters
Getresponse represents among the more cost-effective tactics to host and communicate using an email database.
It is also one of the most intriguing products of its kind – in that it provides email marketing, landing pages, CRM and webinars all under one roof. It is difficult to think of any rival product that delivers this’all round’ proposal, and it is what proceeds to convince us to utilize it to Style Factory’s email marketing.
Some improvements to Getresponse do need to be made however, particularly where the email designer is concerned – its drag and drop interface is more fiddly and not as responsive than it ought to be. A good deal of improvements can be made into the data capture types too, especially for users wanting to exhibit them on mobile devices.
And from what I gather from reader feedback, there are developments which could be made into the support offering.
Overall though I speed Getresponse very tremendously – you receive considerable bang for your dollar with this item.
Here are a few pros and cons of using Getresponse overall:
Advantages of Getresponse
Superb marketing automation choices.
The CRM functionality integrates neatly with Getresponse’s email automation operation.
Provided that you are happy to use an’Email’ plan, Getresponse is more affordable than most of its key competitors (in certain cases, substantially so) whilst offering just as much, if not more functionality as them.
The discounts you receive when paying upfront for one or two years of service are very generous – you will be hard pressed to find similar reductions in prices from key opponents.
Its webinar functionality is a USP – something which is not offered by any products that are similar.
Its reporting and thorough split testing attributes are strong.
Getresponse is transparent about deliverability rates, publishing characters on its own site and supplying deliverability statistics for individual e-newsletters that you send.
It offers a very flexible approach to information segmentation – more elastic than many competing goods.
It allows you to add subscribers to your mailing list on both a single-opt in and a double opt-in basis.
It sends emails that are reactive and permits you to preview smartphone variations of your e-newsletters really easily.
It includes a useful landing page creator – but keep in mind you need to be on a more expensive plan to get the fully functional version of the.
You are able to test all of its features free for 30 days without the need to input credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing emails may be a little bit on the fiddly side.
The data capture forms provided are not responsive and you can’t control when and in which they are displayed on your website.
CRM functionality has to be improved substantially before it can be considered a substitute for a standalone CRM merchandise.
There’s a limited selection of RSS-to-HTML e-newsletter templates supplied.
You can only use’web-safe’ fonts in e-newsletters, which may make the templates seem slightly less slick than those provided by competing goods.
The pricing structure is a little perplexing, with customers having to pay something of a superior to get the landing page creator tool.
The free trial restricts the number of readers you can send messages into 1000.
The landing page add-on does not let you perform A/B evaluations, meaning that so as to gain this functionality you are forced to use a more expensive plan than you might like.
DKIM authentication is only on the more expensive’Max’ plans.
No telephone support is provided. Email Marketing Software Alternatives Email Newsletters