Description of Getresponse Email Marketing Software Alternatives Email Marketing Platforms
Getresponse is primarily an email Advertising app Which Allows you to: Email Marketing Software Alternatives Email Marketing Platforms
Import and host a mailing list and also catch data onto it
generate newsletters which could be sent to the subscribers in your mailing list
automate your emails to subscribers via use of’autoresponders’
view and analyse data linked to your email marketing campaigns — open rate, click through, forward etc..
Lately however, Getresponse’s attribute set has developed quite a bit, to the point at which it’s becoming more of an’all-purpose’ marketing alternative.
Besides email advertising, it also supplies training hosting, landing pages, and some CRM (client relationship management) performance.
We are going to discuss all these attributes in depth below, but first, let’s look at pricing.
Getresponse’s attribute set is possibly one of the most comprehensive out there.
Not only does this provide all the crucial stuff you would expect from an email advertising platform – list hosting, templates, autoresponders, analytics and so on, but as mentioned above, it’s recently been expanding the attribute set to the point at which it is morphing into an all-in-one / CRM-style advertising and marketing platform.
The inquiry is whether Getresponse is a jack of all trades and master of not – let us drill down into the crucial features to find out.
Up until very recently Getresponse service was amongst the most comprehensive available for email marketing tools: the company offered phone service alongside live chat support, email support and assorted online tutorials / resources.
Sadly, the phone service has now been discontinued. Instead you’ll need to use live chat (24/7) or email support. To be honest, many similar e-marketing platform providers only offer you both of these channels – if phone service is a deal-breaker for you then you may want to consider Aweber, which still provides it (you can read our Aweber review ).
Concerning the caliber of Getresponse support, I’ve never needed to use it quite frequently (a good thing) but once I’ve I have found it to be a small mixed bag (less of a fantastic thing). A number of the live chat service I’ve received was outstanding, and I have not had to wait too long to talk to an agent; the email service less so.
Some of the comments I have from our readers will suggest that there do need to be improvements made in terms of the quality of service Getresponse offer. Much like a number of these kinds of companies, I anticipate it boils down to that you get on the day. Email Marketing Software Alternatives Email Marketing Platforms
Getresponse provides some very comprehensive reporting and analytics choices. You get all the Fundamentals of track – open rate, click-through, unsubscribe Prices and so on – but also to that there are some very nifty features Which Are worth a Specific mention, namely:
‘one-click segmentation’: the option to identify people who didn’t engage with an e-newsletter you shipped and put them in a section of subscribers which you can then email again with a different variant of the e-newsletter
‘metrics over time’: you can find out exactly when a lot of your readers do it in your mails, and time your prospective mailouts according to this info
’email ROI’: by adding some tracking code into your post-sales page on your site, it is possible to find out how effectively (or not!) Your email campaigns are driving earnings, and work out your return on investment in electronic mail marketing.
Per-user information – you can click on one of your subscribers and see where they signed up from, where they are located and which emails they’ve opened in the past.
Mailchimp and Aweber offer some comparable reporting functionality (especially around sales tracking) but Getresponse’s reporting tool is decidedly one of most featured out there (it certainly trounces the stats options offered by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, however, in regards to templates, Getresponse arguably drops down a bit.
Unfortunately, the templates provided out of the box seem somewhat dated; they are not as attractive as the ones offered by Mailchimp or Campaign Monitor (and that I marginally prefer Aweber’s offering here also ).
On the plus side, the templates are extremely tweakable – you can change fonts, designs and vision easily enough using the controls provided; and naturally there is nothing to stop you simply designing your HTML email template and minding the code for this.
Furthermore, there are tons of templates to choose from — over 500 — and they’re introduced in easy-to-understand classes, therefore it is generally pretty straightforward to locate a good beginning point to get a template and edit it before you are delighted with the design.
If you are really unhappy with the templates offered by Getresponse, there’s also the choice of buying a template by a third party supplier such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is that the assortment of RSS-to-email software options are not very extensive (only 11 templates are supplied – well short of their 700+ available for regular newsletters!) And some of them played up a bit for me when I tested them (2010). I eventually found something that worked for me personally, but I think there are definitely a few improvements that could be made in this region. Email Marketing Software Alternatives Email Marketing Platforms
Autoresponders are e-newsletters that are sent to your readers at intervals determined by you — you can set them up so that immediately after someone signs up to a mailing list, they get a welcome message in your business; a week later they can get a discount deal for a number of your goods or services; three months after they could receive an encouragement to accompany you on social networking. And so Forth.
Getresponse’s autoresponder functionality is a key selling point – it provides among the most comprehensive feature sets available.
You can send time-based or action-based messages; time-based choices include cycles like the illustration above, and action-based messages can be triggered by user actions or advice, for example:
subscriptions to particular lists
changes in contact tastes
completed trades / goals
changes in user data
Lately Getresponse launched a new version of their new autoresponder performance, called’Marketing Automation.’
This permits you to make automation workflows with a drag and drop builder – you basically set up an’automation flowchart’ that educates Getresponse what to do if a user opens a particular deal, clicks on a certain link .
This kind of performance goes way beyond what has traditionally been on offer from autoresponders, and allows you to make a user journey which may be customised to the nth degree.
To get a fast overview I would suggest having a look at Getresponse’s video overview for Marketing Automation.
It is important to note, however, that these more advanced marketing automation features are only available on the pricier plans – the’Pro’ plan and upward. Email Marketing Software Alternatives Email Marketing Platforms
Landing page Builder
Online advertising campaigns that make use of landing pages will usually create far more leads if, instead of simply directing people to a (cluttered!) Website, they point users to attractive’squeeze pages’ containing clear info and a tidy, well-designed data capture type.
Getresponse offers something very beneficial in this regard that most of its competitors don’t: a landing page creator (and one that is mobile-friendly to boot).
Products such as Campaign Monitor and Aweber require that you use a third party (and non invasive ) landing page creating tool such as Unbounce or Instapage; Mailchimp lately introduced some landing page functionality but it’s yet to become as sophisticated at Getresponse’s.
But unless you’re on a Getresponse’Guru’,’Max’ or’Enterprise’ program, the Getresponse landing page functionality is rather limited: you can just create 1 landing page, which could simply be displayed 1,000 times a month.
Also, and above all, you can’t use the landing page A/B testing functionality on the least expensive Getresponse program (whereby the system indicates a sample of your customers different versions of your landing page, calculates conversion speeds, and finally rolls out the top performing landing page mechanically ).
If you’re serious about landing pages – and they’re certainly a useful feature – then it’s definitely worth considering one of the costlier Getresponse plans.
You may purchase the Landing Pages attribute as an add-on to get an additional $15 a month, however quite frustratingly, even though the add-on allows you to display an unlimited number of landing pages to potential subscribers, it doesn’t include A/B testing.
Accordingly, if I had been interested in the Getresponse landing page performance, I would not bother with this fairly half-baked add-on: I’d just go for one of the more expensive programs (which I suppose is what Getresponse want you to do!) .
Getresponse was ahead of its rivals for quite some time with its responsive email layout functionality, which automatically corrects your e-newsletter’s template so that if a user is reading it on a mobile device, the layout and fonts will be automatically optimised for the device in question.
Most competing products have captured up on this today, and extend responsive email templates, but Getresponse is far better than most similar goods as soon as it comes to displaying a responsive record of your e-newsletter – you simply hit a’mobile preview’ button to get a quick snapshot of what your email looks like on a smartphone (see image right).
Not only this but you can’flip’ the smartphone preview around, so you may preview what your email looks like when the display is employed in either portrait or landscape mode. Email Marketing Software Alternatives Email Marketing Platforms
Customer Relationship Management
Among the most frustrating facets of using many well-known CRM tools is that the necessity to export information to CSV and straight back to your email marketing tool in order to do mailouts (or the need to export data from the email marketing tool into your CRM to add leads to it).
When I saw Getresponse recently introducing a new CRM feature into their plans I was intrigued – that could possibly eliminate all that info exporting and exporting, and keep everything neatly in one place.
Initially I was not that impressed with all the Getresponse CRM tool as you could only use it to carry out quite basic tasks: you could create sales pipelines, add contacts to them and track activity (mails, phone calls etc.) with those contacts manually.
But recently Getresponse have upped their video game a bit on this particular front. The CRM is now integrated with all of Getresponse’s email marketing operation and you can add users into a CRM pipeline according to their action (form completions, email opens, purchases etc.) or activate autoresponders depending on the accession of a new contact into a pipeline phase.
An example of how to use this functionality is as follows:
It is possible to add a contact to a specific stage on a sales pipeline depending on the page of your site they finished a form ;
you could then send a automated email tailored to that pipeline period a few days later;
and dependent on the actions they took in regards to this email (clicking on a particular link ) you can automatically move them on another phase of the pipeline and invite invite them into a webinar.
It’s very smart stuff, and I can’t think of any email advertising product offering this kind of tight integration between autoresponders and CRM pipelines. For this kind of performance you normally must look at committed — and more costly — CRM products like Salesforce and Infusionsoft.
However, it is not all good news on the CRM front — there are some big things missing out of Getresponse’s CRM feature collection.
The most glaring omission is e mail activity tracking. Additional CRM packages permit you to bcc a dropbox email address any time you send an email to a lead or customer; doing this keeps a record of this communication in the contact’s history. There’s now no method of doing this together with all the Getresponse CRM, nor is there an simple way to send one-to-one emails to prospects or customers.
And strangely, if you click on a contact in a bargain pipeline, you can not see their contact action — i.e., the actions they’ve taken (open, clicks etc.) with regard to previous communications that you have delivered to your leads are not displayed. To observe this, you need to go from the CRM part of Getresponse, search for your own contact in the contacts section and click on their details. But guess what? Doing so doesn’t exhibit their deal history.
Task management is non-existent too: unlike committed CRM tools, there is no way to assign tasks to other team members.
Eventually, adding contacts into your pipeline stage is tough. You have to add contacts to a list , then go to the CRM pipeline, include a deal and search your lists for the contact you just added. From a usability standpoint this is very clunky and time consuming. You should just be able to add a deal directly to a pipeline and input the contact information of your guide or client at the point.
So as things stand, the Getresponse CRM is somewhat half-baked. However, it is a new feature and the stuff it could perform on the automation aspect is remarkable. I am hopeful that this feature becomes developed over time because done right, it is potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to host webinars on the stage.
Given that webinars are generally used as a lead-generation strategy, the idea of having your email database along with your webinar tool under the same roof is extremely attractive.
The pricing is also very aggressive too by comparison to based webinar solutions. For instance, one of the primary webinar providers, Gotowebinar, fees $199 a month to host webinars with up to 500 attendees; you can really do the same (plus a great deal more) with Getresponse for $165 (as long as your list size is below 25,000).
With regard to attendee limits, the Getresponse’Guru’ program allows you to host a webinar with up to 100 participants; the’Max’ plan’s limit is 500.
You can even buy webinars functionality as an add-on to a more affordable plan: $40 a month buys you a 100 attendees limit, $99 per month buys you a 500 attendees restrict. It isn’t clear what your options are if you will need to host larger scale distributions compared to that however.
A couple of Getresponse webinar features worth flagging up as being particularly useful are:
The fact Your attendees don’t need to install any software to attend the webinars
one-click record of your webinars
free online storage for playback files
Ultimately webinar performance is potentially a very helpful feature to have sitting in your e-marketing arsenal and its inclusion as a characteristic provides Getresponse a very significant advantage over its key competitors, especially once you consider you could connect it in using a built in CRM tool (more on that in a moment). Email Marketing Software Alternatives Email Marketing Platforms
The email deliverability rate – the percentage of e-newsletters delivered that successfully reach inboxes – is obviously an important point to check at when selecting an email marketing instrument.
Not all email advertising suppliers are that forthright in their deliverability rates; however, Getresponse seems reasonably open about this, with this to say about it on their website:
At GetResponse we are frequently asked about the quality of our deliverability rate. Since deliverability depends on many things, including the content of your messages, the deliverability rate could vary for each mailing. For our customers collectively, however, we’re pleased to say our general deliverability rate now stands at 99%.
Obviously you are going to have to choose the company’s term for this, but assuming it is accurate, it’s a fantastic rate and inspires confidence that the huge majority of emails that you send using Getresponse will achieve their intended recipients.
What’s more, Getresponse actually provides you the deliverability rate of every message in your email analytics – that is something I haven’t encountered on competing products’ metrics. A thumbs up for this.
I do have to pull Getresponse up on one thing relating to deliverability however: to guarantee a high deliverability speed, it is advisable to use a platform named DKIM email authentication. You can use DKIM with Getresponse – but only on the costlier Getresponse’Max’ plans.
Although I’ve not struck any deliverability difficulties utilizing the cheaper plans, competing products do not make you invest in a more expensive strategy to avail of this feature — it would be useful to see Getresponse being more generous here.
There are two approaches you can use to add subscribers to a mailing list: using a’single opt-in’ or a’double click’ process.
If you utilize a single opt-in process, the individual signing up to your own mailing list is added to your mailing list the minute they hit the submit button on your sign up form.
With a double opt-in process, the individual registering to your list is sent an email containing a confirmation link that s/he have to click before being subscribed.
The main advantage of a single sampling procedure is that it makes it really easy for users to subscribe to a mailing list; additionally, it generally increases conversion rate and therefore the amount of readers on your record. A double opt-in process is best for verifying the people subscribing to a list are using actual email addresses and contributes to cleaner data and more precise stats (because open rates etc. are calculated based on a list containing just email addresses).
Now, the fantastic news is that Getresponse permits you to take advantage of either opt-in approach – this isn’t the case with all competing goods. Thus a thumbs up for Getresponse to be flexible on this.
You’re probably thinking that all this sounds pretty good — but to tell the truth, I think there’s a great deal of room for advancement with regard to Getresponse kind templates.
For a start, they are not responsive (i.e., they won’t resize themselves automatically to match the device they’re being watched on).
Additionally, no controls are provided by Getresponse to switch forms on or off on particular devices or pages of your site. In the light of Google’s new approach to pop-ups (where sites can take a hit in search results if they exhibit’intrusive interstitials’ on mobile devices) this really is a bit of a concern.
To circumvent this, I normally avoid using Getresponse form templates, and make do using HTML embeded forms which I style myself, and for popups I link my Getresponse into some growth-hacking instrument called Sumo (this allows me to change pop-ups off for cellular users, in addition to display forms precisely as I’d like to and on the pages I need ). Email Marketing Software Alternatives Email Marketing Platforms
On the whole, Getresponse is pretty straightforward to use. It is certainly easy enough to do all of the fundamentals: import contacts, create campaigns, setup autoresponders and check statistics and the interface is pretty clean and intuitive.
In terms of how it stacks up against its rivals in this regard, I would argue that Campaign Monitor is a little bit more user friendly, and Mailchimp includes a slicker user interface (though one which makes locating certain functionality just a little bit tricky at times).
1 place I think that could be significantly better in the user-friendliness point of view is the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide a very flexible approach to create blocks of articles and transfer them around an e-newsletter, in practice it’s fairly user friendly to use and can lead to accidental deletion of material, or positioning of it at the incorrect portion of the e-newsletter.
If you can get your head about it, and practice using it a bit, it does result in a helpful tool – it is just that the implementation of it might be rather better.
Also, as described above, the CRM tool might be better from a usability point of view adding contacts to deals can be unnecessarily difficult.
The 30-day free trial that Getresponse provides is fully functional and the free trial is not contingent upon supplying credit card information.
This makes it possible to avoid that annoying”oops I forgot I signed up for this particular trial and today I’m getting charged for a commodity that I do not use” scenario.
The only down side to the free trial is that it limits the number of readers you can send to 1000. It would be good if that could be raised a little, as it might help potential users try the tool out in more’real world’ scenarios.
There are three main types of Getresponse pricing plan -‘Email’,’Pro’ and’Max’ — and inside each of these, many additional kinds of strategy to choose from (all based on list size).
Up to 1,000 subscribers: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there’s an”Enterprise” plan for consumers whose lists exceed 100,000 email addresses: that begins at $1199, using exact pricing depending on requirements (if you’re interested in the”Enterprise” plan, you will want to contact Getresponse to schedule a presentation, outline your needs and discuss pricing).
Substantial discounts are available if you pay upfront for 12 or 24 months of support (18% and 30% respectively) — these are much more generous than most competing platforms. Email Marketing Software Alternatives Email Marketing Platforms
Distinctions of Every Plan
All the Getresponse plans cover the significant fundamentals — key features include:
The capacity to export, develop and host an email database
a wide Assortment of templates
responsive email layouts
RSS / site to-email performance
comprehensive segmentation options
societal sharing programs
There are a number of differences between the’Email’,’Guru’ and’Max’ programs but for me the main ones are:
CRM – Getresponse provides a customer relationship manager tool on its own’Pro’ plans up
Landing pages – you can simply avail of landing pages which allow split testing and unlimited views if you are on a’Guru’ program or higher
Webinars – this functionality is not accessible whatsoever around the’Email’ plan and the number of webinar attendees is capped for the’Guru’ and’Max’ programs at 100, 500 respectively (it is unclear what the limitation is about the’Enterprise’ plan).
Users – you can have just one user account on the’Email’ plan; by contrast you get 3 on’Guru’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you’re pleased to use one of the entry-level’Email’ programs, the pay-per-month Getresponse programs are on the whole cheaper than those provided by many of its key competitors, particularly if you have a reasonably high number of email addresses onto your database.
For example, if you have a mailing list comprising between 9,000 and 10,000 records that you want to send an infinite number of emails per month to, then you’ll discover that hosting it using Getresponse prices $65 monthly.
$4 a month more affordable than with Aweber
$10 cheaper per month than Mailchimp
$84 a month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure is dependent not only the amount of email addresses on your database however on the number of emails you send per month also. If you are delighted to limit the number of emails sent via Campaign Monitor (from the example above, to 50k mails ), you can expect to pay a monthly fee of $89, still considerably greater than Getresponse’s.
The sole well-known service that I could think of that comes in considerably cheaper is Mad Mimi, which charges $42 per month to host up to 10,000 email addresses (note however that the performance offered by Mad Mimi is nowhere near as extensive as Getresponse’s or really another products mentioned previously ).
Additionally, it is worth pointing out that Mailchimp offers narrower pricing bands, meaning that depending on how big your list, it might sometimes be a slightly cheaper option than Getresponse.
At the database end of things, Getresponse’s pricing is really competitive too – you can host a database comprising 1,000 email addresses for $15 per month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee to get a 1,000 recording database will be the like Getresponse’s; and Mad Mimi provides a slightly more affordable, if less functional offering for $12 a month.
Two final things to be Conscious of on the pricing front:
Some competing suppliers — notably Mailchimp – offer completely free accounts for users that have a small number of records (but these do not offer the entire range of features that you get on a paid plan).
As mentioned before, if you are ready to pay upfront for 1 or two years, you can avail of significant discounts the other competitors do not yet supply.
So the bottom line is that Getresponse is pretty competitive in the pricing section. But what about features? Email Marketing Software Alternatives Email Marketing Platforms
Getresponse represents among the more cost-effective tactics to host and speak using an email database.
It is also among the most interesting products of its type – in that it provides email marketing, landing pages, CRM and webinars all under a single roof. It is difficult to consider any competing product that offers this’all around’ proposition, and it is what continues to convince us to utilize it for Style Factory’s email marketing.
Some developments to Getresponse do have to be made nonetheless, especially where the email programmer is concerned – its drag and drop interface is more fiddly and less responsive than it ought to be. A lot of improvements can be made to the data capture forms too, particularly for consumers wishing to display them on mobile devices.
And from what I gather from reader feedback, there are developments that could be made to the service offering.
Overall though I speed Getresponse very highly – you receive considerable bang for your dollar with this item.
Listed below are a Couple of pros and cons of using Getresponse overall:
Advantages of Getresponse
Excellent marketing automation options.
The CRM performance integrates neatly with Getresponse’s email automation functionality.
So long as you’re happy to utilize an’Email’ plan, Getresponse is more affordable than many of its key competitors (in certain situations, substantially so) whilst offering just as much, or even more functionality as them.
The reductions you get when paying upfront for a couple of years of service are extremely generous – you will be hard pushed to find comparable reductions in costs from key opponents.
Its webinar functionality is a USP – something which isn’t provided by any similar products.
Its reporting and thorough split testing features are powerful.
Getresponse is clear regarding deliverability rates, publishing figures on its site and supplying deliverability data for individual e-newsletters you send.
It offers an extremely flexible approach to information segmentation – more flexible than many competing goods.
It permits you to add subscribers to a mailing list on both a single-opt in and a dual opt-in basis.
It transmits responsive emails and permits you to preview smartphone variations of your e-newsletters really readily.
It comes with a useful landing page creator – but bear in mind that you need to be on a more expensive plan to get the fully operational version of this.
You can test all of its features free for 30 days without needing to enter credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing mails can be a little bit on the side.
The information capture forms supplied are not responsive and you can’t control when and in which they are displayed on your website.
CRM functionality needs to be improved substantially before it can be thought of as a substitute for a standalone CRM merchandise.
There’s a limited selection of RSS-to-HTML e-newsletter templates provided.
You can only use’web-safe’ fonts in e-newsletters, which may make the templates seem slightly less slick than those supplied by competing products.
The pricing arrangement is a bit confusing, with customers having to cover something of a superior to access the landing page creator tool.
The free trial restricts the amount of subscribers you can send messages to to 1000.
The landing page add-on doesn’t let you execute A/B evaluations, meaning that in order to obtain this functionality you are forced to use a more expensive program than you may like.
DKIM authentication is only on the more expensive’Max’ plans.
No telephone support is provided. Email Marketing Software Alternatives Email Marketing Platforms