Description of Getresponse Email Marketing Software Alternatives Email Marketing Campaigns
Getresponse is primarily an email marketing program Which Allows you to: Email Marketing Software Alternatives Email Marketing Campaigns
Import and host a mailing list and also catch data onto it
generate newsletters which could be sent to the subscribers in your mailing list
automate your emails to subscribers via use of’autoresponders’
perspective and analyse data related to your email marketing campaigns — open rate, click through, forwards etc..
Recently however, Getresponse’s attribute set has evolved quite a bit, to the point where it’s becoming more of an’all-purpose’ marketing solution.
In addition to email marketing, it now also supplies training hosting, landing pages, and some CRM (client relationship management) performance.
We’ll discuss all these attributes in depth below, but first, let’s look in pricing.
Getresponse’s feature set is arguably one of the most comprehensive on the market.
Not only does this provide all of the crucial stuff you would expect from an email marketing platform – record hosting, templates, autoresponders, analytics and so forth, but as mentioned above, it has been expanding the feature set to the point where it is morphing into an all-in-one / CRM-style marketing platform.
The question is if Getresponse is a jack of all trades and master of none – let’s drill down to the crucial features to find out.
Up until very recently Getresponse service was amongst the most comprehensive available for email advertising tools: the company offered phone support alongside live chat support, email service and various online tutorials / tools.
Sadly, the phone support has been discontinued. Instead you are going to need to use live chat (24/7) or email service. To be honest, most similar e-marketing platform providers only offer you these two channels – if telephone service is a deal-breaker for you then you might want to consider Aweber, which still provides it (you can read our Aweber review ).
In terms of the caliber of Getresponse service, I’ve never needed to use it very often (a good thing) but when I’ve I’ve found it for a bit of a mixed bag (less of a fantastic thing). A number of the live chat service I have received has been outstanding, and I have not needed to wait too much time to chat with an agent; the email service .
Some of the comments I have from our readers will suggest that there do need to be improvements made in terms of the caliber of service Getresponse offer. Much like a number of these types of businesses, I anticipate it boils down to who you get on the day. Email Marketing Software Alternatives Email Marketing Campaigns
Getresponse provides some very comprehensive reporting and analytics choices. You get all the Fundamentals of track – open rate, click-through, unsubscribe rates and so forth – but in addition to that you will find some very nifty features that are worth a Specific mention, specifically:
‘one-click segmentation’: the choice to identify individuals who didn’t engage with an e-newsletter you shipped and set them in a section of subscribers that you can then email again with a different variant of the e-newsletter
‘metrics over time’: you can find out exactly when most of your readers take action on your emails, and period your future mailouts according to this information
’email ROI’: by incorporating some tracking code into your post-sales webpage on your site, you can discover how effectively (or not!) Your email campaigns are driving earnings, and work out your return on investment in electronic mail advertising.
Per-user information – you could click one of your subscribers and see in which they signed up from, where they are located and which emails they’ve opened previously.
Mailchimp and Aweber provide some comparable reporting functionality (especially around sales tracking) but Getresponse’s reporting application is definitely one of most featured out there (it certainly trounces the stats options provided by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, however, in regards to templates, Getresponse arguably drops down a bit.
Regrettably, the templates supplied from the box look somewhat dated; they are not as attractive as the ones offered by Mailchimp or Campaign Monitor (and I marginally prefer Aweber’s offering here too).
On the plus side, the templates are extremely tweakable – you can change fonts, layouts and vision easily enough using the controls provided; and naturally there’s nothing to stop you designing your own HTML email template and minding the code for this.
Additionally, you will find a lot of templates to choose from — over 500 — and they are introduced in easy-to-understand classes, so it’s generally pretty straightforward to locate a good beginning point to get a template and then edit it before you’re delighted with the design.
If you are really unhappy with the templates offered by Getresponse, there’s also the choice of purchasing a template by a third party supplier such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is the range of RSS-to-email applications options are not so extensive (just 11 templates are supplied – well short of their 700+ available for routine newsletters!) And a few of them played a bit for me when I tested them in Outlook (2010). I finally found something that worked for me, but I think that there are definitely some improvements that could be created in this area. Email Marketing Software Alternatives Email Marketing Campaigns
Autoresponders are e-newsletters that are sent to your readers at intervals determined by you personally — you can put them up so that immediately after someone signals up to your mailing list, they get a welcome message from the business; a week after they can receive a discount deal for a number of your goods or services; 3 months later they could obtain an encouragement to accompany you on social networking. And so on.
Getresponse’s autoresponder functionality is an integral selling point – it provides one of the most comprehensive feature sets available.
You can send time-based or action-based messages; time-based choices comprise cycles such as the illustration above, and action-based messages can be triggered by user actions or information, for example:
subscriptions to particular lists
changes connected preferences
completed trades / targets
changes in consumer data
Recently Getresponse launched a new version of their new autoresponder functionality, called’Marketing Automation.’
This allows you to create automation workflows using a drag and drop builder – you essentially install an’automation flowchart’ that instructs Getresponse what to do when a user opens a particular offer, clicks on a specific link etc..
This type of performance goes way beyond what has traditionally been available from autoresponders, and lets you create a user journey that may be customised to the nth level.
For a quick overview I would suggest having a look at Getresponse’s video review for Marketing Automation.
It’s important to note, however, that these more advanced marketing automation features are only available on the pricier programs – the’Pro’ program and up. Email Marketing Software Alternatives Email Marketing Campaigns
Landing page Builder
Online advertising campaigns which use landing pages will typically generate far more leads if, rather than simply directing individuals to some (cluttered!) Site, they tip users to attractive’squeeze pages’ containing clear info and a tidy, well-designed data capture type.
Getresponse offers something very useful in this regard that most of its rivals do not: a landing page creator (and one that is mobile-friendly to boot).
Products like Campaign Monitor and Aweber ask that you use a third party (and non invasive ) landing page generating tool like Unbounce or Instapage; Mailchimp recently introduced some landing page functionality but it is yet to become sophisticated at Getresponse’s.
However, unless you are on a Getresponse’Pro’,’Max’ or’Enterprise’ plan, the Getresponse landing page functionality is rather limited: you can just create 1 landing page, that can only be displayed 1,000 times per month.
Additionally, and above all, you can not use the landing page A/B testing performance on the least expensive Getresponse program (where the machine indicates a sample of your users different versions of your landing page, calculates conversion rates, and ultimately rolls out the top performing landing page automatically).
If you are serious about landing pages – plus they are certainly a helpful attribute – then it is definitely worth considering one of the costlier Getresponse plans.
You can buy the Landing Pages feature as an add-on for an additional $15 a month, but quite frustratingly, although the add-on allows you to show an unlimited number of landing pages to prospective subscribers, it does not include A/B testing.
Accordingly, if I had been considering the Getresponse landing page performance, I would not bother with this rather half-baked add-on: I’d just go for a few of the pricier programs (which I suppose is exactly what Getresponse would like you to do!) .
Getresponse was before its rivals for quite a while with its responsive email design performance, which automatically corrects your e-newsletter’s template so that if an individual is reading it on a mobile device, the design and fonts will be automatically optimised for the device in question.
Most competing products have caught up on this now, and offer responsive email templates, but Getresponse is far better than most similar goods as soon as it comes to displaying a responsive preview of your e-newsletter – you simply hit a’mobile preview’ button for an instant snapshot of your email resembles on a smartphone (see image right).
Not only that but you can’flip’ the smartphone preview around, so you may preview what your email looks like when the screen is employed in either portrait or landscape style. Email Marketing Software Alternatives Email Marketing Campaigns
Customer Relationship Management
Among the most frustrating facets of using many well-known CRM tools is the need to export information to CSV and straight back to your email marketing instrument in order to perform mailouts (or the need to export info from the email marketing tool in your CRM to add leads to it).
When I watched Getresponse lately introducing a brand new CRM attribute in their plans I had been intrigued – that could potentially eliminate all that data exporting and importing, and keep everything neatly in one place.
Initially I was not that impressed with the Getresponse CRM tool since you can only use it in order to carry out quite basic jobs: you could create sales pipelines, add contacts to these and track activity (emails, telephone calls etc.) with these contacts manually.
But recently Getresponse have upped their video game somewhat on this particular front. The CRM is now integrated with all Getresponse’s email marketing operation and you can add users into a CRM pipeline based on their activity (form completions, email opens, purchases etc.) or activate autoresponders depending on the addition of a new contact to a pipeline stage.
An example of how you could use this functionality is as follows:
You can add a contact to a particular stage on a revenue pipeline depending on the page of your website they completed a form ;
you can then send a automated email tailored to this pipeline period a couple of days later;
and based on the action they took with regard to this email (clicking on a particular link ) you can automatically move them onto another phase of the pipeline and automatically invite them to a webinar.
It is very smart stuff, and that I can not think of any similar email marketing product offering such a tight integration between autoresponders and CRM pipelines. For this kind of functionality you normally need to look at dedicated — and more expensive — CRM products such as Salesforce and Infusionsoft.
However, it is not all fantastic news about the CRM front — there are some big things missing from Getresponse’s CRM feature collection.
The most glaring omission is email activity monitoring. Additional CRM packages permit you to bcc a dropbox email address whenever you send an email to a lead or customer; doing this keeps a list of the communication in the contact’s history. There’s currently no method of doing this together with the Getresponse CRM, nor is there an simple way to send one-to-one mails to leads or customers.
And strangely, if you click on a contact in a bargain pipeline, you can’t see their contact activity — i.e., the activities they have taken (open, clicks etc.) in regards to previous communications that you have sent to your leads aren’t displayed. To observe this, you need to go from the CRM section of Getresponse, hunt for your own contact in the contacts section and then click in their details. But guess what? Doing this doesn’t exhibit their deal history.
Task management is non-existent too: Unlike dedicated CRM tools, there is no way to assign tasks to other team members.
Finally, adding contacts into a pipeline stage is difficult. You have to add contacts to a list , then go to the CRM pipeline, add a bargain and hunt your lists for the contact you just added. From a usability standpoint this is very clunky and time consuming. You should just have the ability to put in a deal right to a pipeline and then input the contact details of your guide or customer at the point.
So as things stand, the Getresponse CRM is somewhat half-baked. However, it’s a new attribute and the things it can perform on the automation aspect is remarkable. I’m hopeful that this feature gets developed over time since done right, it’s potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to host webinars on the stage.
Given that webinars are usually utilized as a lead-generation tactic, the notion of getting your email database and your webinar tool under precisely the same roof is very attractive.
The pricing is also very competitive also by comparison to established webinar solutions. For instance, among the leading webinar services, Gotowebinar, charges $199 per month to host webinars with up to 500 attendees; you can really do exactly the same (and a whole lot more) with Getresponse for $165 (as long as your listing size is under 25,000).
With regard to attendee limitations, the Getresponse’Guru’ program allows you to host a webinar with around 100 participants; the’Max’ plan’s cap is 500.
You might also buy webinars functionality as a add on to a cheaper plan: $40 a month buys you a 100 attendees limit, $99 a month buys you a 500 attendees restrict. It isn’t clear what your options are if you need to host bigger scale webinars compared to that however.
A couple of Getresponse webinar features worth flagging up as being particularly useful are:
The fact that your attendees don’t need to install any software to attend the webinars
one-click list of your webinars
free online storage for playback files
Ultimately webinar functionality is potentially a very helpful feature to have sitting on your e-marketing arsenal and its inclusion as a feature provides Getresponse a very significant edge over its key competitors, particularly when you believe that you can connect it in using a built in CRM tool (more about this in a moment). Email Marketing Software Alternatives Email Marketing Campaigns
The email deliverability rate – the proportion of e-newsletters sent that successfully hit inboxes – is always a very important thing to look at when selecting an email marketing tool.
Not all email marketing providers are that forthright about their deliverability rates; but Getresponse seems pretty open about this, with this to say about it in their website:
At GetResponse we are often asked about the quality of the deliverability speed. Since deliverability is dependent upon many factors, including the content of your messages, the deliverability rate could vary for each mailing. For our clients jointly, nevertheless, we are proud to say our general deliverability rate currently stands at 99%.
Obviously you’re going to need to take the organization’s term for this, but supposing it is accurate, it is a good speed and inspires confidence that the huge majority of emails that you send using Getresponse will reach their intended recipients.
Furthermore, Getresponse really gives you the deliverability rate of every message in your email analytics – this is something I have not encountered on competing products’ metrics. A thumbs up for this.
I really do need to pull Getresponse up on something concerning deliverability nevertheless: to guarantee a high deliverability rate, it is a good idea to use a platform named DKIM email authentication. You can use DKIM using Getresponse – but just on the costlier Getresponse’Max’ programs.
Although I have not encountered any deliverability difficulties using the less costly plans, competing products don’t force you to invest in a more expensive plan to avail of the feature — it’d be useful to see Getresponse becoming more generous here.
There are two methods you can use to add subscribers to a mailing list: using a’only opt-in’ or even a’double click’ process.
If you utilize one opt-in process, the person signing up to your own mailing list is added to your mailing list the minute they hit the submit button on your sign up form.
With a double opt-in procedure, the person registering to your record is sent an email containing a confirmation link that s/he have to click before being subscribed.
The most important benefit of a single opt-in process is that it makes it really simple for users to subscribe to a mailing list; additionally, it generally increases conversion rate and therefore the number of subscribers on your record. A dual opt-in process is best for verifying the people subscribing to your record are using actual email addresses and leads to cleaner information and more precise stats (because open rates etc. are calculated according to a list comprising just real email addresses).
Now, the fantastic news here is that Getresponse permits you to make use of either opt-in approach – this isn’t true with all competing products. Thus a thumbs up for Getresponse for being flexible about this.
You’re probably thinking that this sounds quite good — but to tell the truth, I think there is a lot of room for improvement with respect to Getresponse kind templates.
To begin with, they are not responsive (i.e.they won’t resize themselves automatically to suit the device they are being viewed on).
Additionally, no controllers are offered by Getresponse to switch forms off or on on specific devices or individual pages of your site. At the light of Google’s new strategy to pop-ups (where sites can have a hit in search results if they exhibit’intrusive interstitials’ on mobile devices) this really is a small concern.
To get around this, I generally avoid using Getresponse form templates, and make do with HTML embeded forms that I style myself, and for popups I link my Getresponse to a growth-hacking tool named Sumo (that allows me to switch pop-ups off for cellular users, in addition to display forms precisely as I’d like to and onto the pages I need ). Email Marketing Software Alternatives Email Marketing Campaigns
On the whole, Getresponse is pretty simple to use. It is certainly easy enough to perform all of the fundamentals: import contacts, create campaigns, set up autoresponders and check statistics and the interface is really clean and intuitive.
In terms of how it stacks up against its competitors in this respect, I’d assert that Campaign Monitor is a tiny bit more user friendly, and Mailchimp has a slicker user interface (although one that makes locating certain functionality just a bit tricky at times).
1 place I think that could be significantly better from a user-friendliness point of view is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide an extremely flexible way to create blocks of articles and transfer them around an e-newsletter, in practice it’s fairly user friendly to use and can cause accidental deletion of material, or placement of it at the incorrect portion of the e-newsletter.
If you can get your head around it, and practice using it a little bit, it does result in a useful tool – it’s just that the execution of it might be rather better.
Also, as explained above, the CRM tool might be far better from a usability point of view adding contacts to deals can be unnecessarily difficult.
The 30-day complimentary trial which Getresponse provides is completely functional and the free trial is not contingent upon providing credit card details.
This makes it possible to avoid that annoying”oops I forgot I signed up for that trial and now I’m getting charged for a product I don’t use” scenario.
The only down side to the free trial is the fact that it restricts the amount of subscribers you can send to to 1000. It would be good if that could be increased a bit, as it might help potential users try the tool out in more’real world’ scenarios.
There are three chief sorts of Getresponse pricing plan -‘Email’,’Guru’ and’Max’ — and within each of these, several additional types of strategy to pick from (all based on list size).
Up to 1,000 subscribers: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there’s an”Enterprise” program for consumers that our lists exceed 100,000 email addresses: that starts at $1199, with accurate pricing depending on requirements (if you’re considering the”Enterprise” plan, you will need to contact Getresponse to schedule a demo, outline your requirements and discuss pricing).
Significant discounts are available if you pay upfront for 12 or 24 months of support (18% and 30% respectively) — those are considerably more generous than many competing platforms. Email Marketing Software Alternatives Email Marketing Campaigns
Distinctions of Every Plan
Each of the Getresponse plans cover the significant fundamentals — key features include:
The capacity to import, develop and host an email database
a wide Assortment of templates
responsive email designs
RSS / site to-email performance
comprehensive segmentation options
societal sharing programs
There are a number of differences between the’Email’,’Guru’ and’Max’ programs but for me the main ones are:
CRM – Getresponse provides a customer relationship manager tool on its’Guru’ programs up
Landing pages – you can only avail of landing pages which allow split testing and unlimited views if you’re on a’Pro’ plan or greater
Webinars – that performance isn’t accessible whatsoever on the’Email’ plan and the number of webinar attendees is capped for the’Guru’ and’Max’ plans at 100, 500 respectively (it’s uncertain what the limit is about the’Enterprise’ plan).
Users – you can only have one user account on the’Email’ plan; by contrast you receive 3 on’Pro’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you’re pleased to use one of the entry-level’Email’ plans, the pay-per-month Getresponse plans are on the whole more affordable than those provided by many of its key competitors, particularly if you’ve got a reasonably large number of email addresses on your own database.
For instance, if you’ve got a mailing list containing between 9,000 and 10,000 records that you wish to send an unlimited number of mails per month to, then you might find that hosting it with Getresponse prices $65 monthly.
$4 per month cheaper compared to Aweber
$10 cheaper per month than Mailchimp
$84 per month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure depends not only the amount of email addresses on your database but on the number of emails you send a month too. If you are delighted to set a limit on the amount of emails sent via Campaign Monitor (in the case above, to 50k emails), you can expect to pay a monthly charge of $89, still considerably greater than Getresponse’s.
The sole well-known service that I could think of that comes from significantly cheaper is Mad Mimi, which charges $42 a month to host up to 10,000 email addresses (note however that the functionality offered by Mad Mimi is nowhere near as broad as Getresponse’s or indeed the other products mentioned previously ).
Additionally, it is worth pointing out that Mailchimp offers narrower pricing rings, meaning that based on the size of your listing, it might occasionally be a slightly cheaper alternative than Getresponse.
At the smaller database end of things, Getresponse’s pricing is pretty competitive too – you can host a database containing 1,000 email addresses for $15 a month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee to get a 1,000 record database is exactly the same as Getresponse’s; and Mad Mimi provides a marginally cheaper, if less functional offering for $12 a month.
Two final things to be aware of on the pricing front:
Some competing suppliers — notably Mailchimp – provide free account for users with a few records (but these don’t offer the full assortment of features that you get on a paid plan).
As mentioned before, if you’re prepared to pay upfront for 1 or 2 decades, you can avail of substantial discounts the other competitors don’t yet supply.
So the most important thing is that Getresponse is pretty competitive in the pricing section. However, what about features? Email Marketing Software Alternatives Email Marketing Campaigns
Getresponse represents one of the more cost-effective ways to host and speak using an email .
It’s also one of the most intriguing products of its kind – because it provides email marketing, landing pages, CRM and webinars all under one roof. It is difficult to consider any competing product that delivers this’all around’ proposition, and it is what proceeds to convince us to use it to Style Factory’s email advertising.
Some improvements to Getresponse do need to be made however, particularly where the email designer is concerned – its own drag and drop interface is more fiddly and not as responsive than it ought to be. A good deal of improvements could be made to the data capture types also, especially for users wanting to display them on mobile devices.
And from what I gather from reader opinions, there are developments which could be made to the service offering.
All in all though I rate Getresponse very tremendously – you receive considerable bang for your dollar with this product.
Listed below are a Couple of pros and cons of utilizing Getresponse overall:
Advantages of Getresponse
Superb marketing automation options.
The CRM functionality integrates neatly with Getresponse’s email automation functionality.
Provided that you’re pleased to use an’Email’ program, Getresponse is cheaper than many of its key competitors (in some situations, substantially so) whilst offering as much, if not more performance as them.
The discounts you get when paying upfront for one or two decades of service are extremely generous – you’ll be hard pushed to find comparable reductions in costs from key opponents.
Its webinar functionality is a USP – something that isn’t provided by any similar products.
Its own reporting and thorough split testing attributes are powerful.
Getresponse is clear about deliverability rates, publishing characters on its site and providing deliverability data for person e-newsletters you send.
It offers a very flexible approach to information segmentation – more flexible than many competing goods.
It permits you to add subscribers to a mailing list on both a single-opt in and also a dual opt-in basis.
It sends emails that are reactive and permits you to preview smartphone versions of your e-newsletters very readily.
It includes a useful landing page founder – but keep in mind you need to be on a more expensive plan to get the fully operational version of the.
You are able to test all of its features free for 30 days without the need to input credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing emails may be a little bit on the side.
The information capture forms supplied aren’t responsive and you can not control when and in which they’re displayed on your website.
CRM performance has to be improved substantially before it could be considered a substitute for a standalone CRM product.
There’s a limited selection of RSS-to-HTML e-newsletter templates supplied.
You can only use’web-safe’ fonts from e-newsletters, which can make the templates look slightly less slick than those provided by competing products.
The pricing arrangement is a bit confusing, with customers having to cover something of a superior to access the landing page creator tool.
The free trial limits the number of subscribers you can send messages to to 1000.
The landing page addition does not let you execute A/B evaluations, meaning that so as to gain this functionality you are forced to use a more expensive plan than you may like.
DKIM authentication is only on the more expensive’Max’ plans.
No phone support is provided. Email Marketing Software Alternatives Email Marketing Campaigns