Description of Getresponse Email Marketing Software Alternatives Email Campaigns
Getresponse is primarily an email marketing app Which Allows you to: Email Marketing Software Alternatives Email Campaigns
Import and host a mailing list and catch data onto it
create newsletters that could be delivered to the subscribers in your mailing list
automate your emails to subscribers via use of’autoresponders’
view and analyse data related to your email advertising campaigns — open rate, click through, forward etc..
Recently however, Getresponse’s attribute set has evolved quite a bit, to the point where it is becoming more of an’all-in-one’ marketing solution.
In addition to email advertising, it also supplies training hosting, landing pages, and a few CRM (customer relationship management) functionality.
We’ll discuss all these attributes in depth below, but first, let us look at pricing.
Getresponse’s attribute set is arguably among the most comprehensive out there.
Not only does it provide all the crucial stuff you would expect from an email advertising platform – record templates, hosting, autoresponders, analytics and so on, but as mentioned above, it has recently been expanding the attribute set to the point where it is morphing into an all-in-one / CRM-style marketing platform.
The inquiry is whether Getresponse is a jack of all trades and master of none – let’s drill down to the key qualities to find out.
Up until very recently Getresponse support was amongst the most comprehensive available for email advertising tools: the firm offered phone service alongside live chat support, email service and various online tutorials / tools.
Sadly, the telephone service has now been discontinued. Instead you are going to have to use live chat (24/7) or email service. To be honest, most similar e-marketing platform suppliers only offer you these two stations – if telephone service is a deal-breaker for you then you may want to contemplate Aweber, which nonetheless provides it (you can read our Aweber review here).
In terms of the caliber of Getresponse service, I’ve never needed to use it very frequently (a good thing) but when I have I have discovered it to be a small mixed bag (less of a good thing). A number of those live chat support I have received has been outstanding, and I haven’t needed to wait too long to talk to an agent; the email support less so.
Some of the feedback I’ve got from our readers will suggest that there do need to be improvements made in terms of the quality of service Getresponse offer. As with a lot of these types of companies, I expect it boils down to that you get on the day. Email Marketing Software Alternatives Email Campaigns
Getresponse provides some very comprehensive analytics and reporting choices. You get all the basics of track – open speed, click-through, unsubscribe rates and so forth – but in addition to that you will find some very nifty features that are worth a Specific mention, namely:
‘one-click segmentation’: the choice to spot individuals who didn’t participate with an e-newsletter you shipped and put them in a section of subscribers which you can then email again with another variant of the e-newsletter
‘metrics over time’: you can discover just when most of your subscribers take action in your emails, and time your prospective mailouts according to this information
’email ROI’: by incorporating some tracking code to your post-sales page on your website, you can find out how effectively (or not!) Your email campaigns are driving sales, and workout your return on investment in electronic mail advertising.
Per-user info – you can click one of your readers and see where they signed up from, where they are located and which emails they have opened in the past.
Mailchimp and Aweber provide some comparable reporting performance (particularly around sales tracking) but Getresponse’s reporting tool is definitely one of most featured on the market (it certainly trounces the stats choices offered by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, but in regards to templates, Getresponse arguably falls down a bit.
Regrettably, the templates supplied out of the box look a bit dated; they aren’t as attractive as the ones provided by Mailchimp or even Campaign Monitor (and that I slightly prefer Aweber’s offering here too).
On the other hand, the templates are extremely tweakable – you can alter fonts, designs and vision easily enough with all the controls provided; and of course there is nothing to stop you simply designing your own HTML email template and minding the code for it.
Additionally, you will find tons of templates to choose from — over 500 — and they are presented in easy-to-understand categories, so it’s generally pretty straightforward to locate a good starting point to get a template and then edit it before you’re delighted with the plan.
If you are really unhappy with the templates offered by Getresponse, there’s also the option of purchasing a template from a third party supplier such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is the assortment of RSS-to-email software options are not so extensive (only 11 templates are supplied – well short of the 700+ accessible for routine newsletters!) And a few of them played up a bit for me when I tested them (2010). I eventually found something that worked for me personally, but I think that there are definitely some improvements which could be created in this area. Email Marketing Software Alternatives Email Campaigns
Autoresponders are e-newsletters which are delivered to your subscribers at intervals determined by you — you can put them up so that immediately after somebody signs up to your mailing list, they receive a welcome message in the company; a week after they could receive a discount offer for some of your products or services; three months later they could obtain an invitation to follow you on social media. And so Forth.
Getresponse’s autoresponder functionality is an integral selling point – it provides one of the most extensive feature sets available.
You can send time-based or action-based messages; time-based choices include cycles like the illustration above, and also action-based messages can be triggered by user actions or advice, for example:
contributors to particular lists
changes connected tastes
completed transactions / goals
changes in consumer data
Recently Getresponse launched a brand new version of their new autoresponder functionality, called’Marketing Automation.’
This permits you to make automation workflows with a drag and drop builder – you basically install an’automation flowchart’ that educates Getresponse what to do when a user opens a particular deal, clicks on a specific link .
This type of performance goes way beyond what’s traditionally been on offer from autoresponders, and allows you to create a user travel which may be customised to the nth degree.
For a fast overview I would suggest taking a look at Getresponse’s video review for Marketing Automation.
It’s important to notice, however, these more innovative marketing automation features are only available to the pricier plans – the’Guru’ program and up. Email Marketing Software Alternatives Email Campaigns
Landing page Builder
Online advertising campaigns that make use of landing pages will usually create far more leads in the event, rather than simply directing people to a (cluttered!) Website, they tip users to attractive’squeeze pages’ containing clear info and a clean, well-designed data capture type.
Getresponse offers something very beneficial in this regard that most of its rivals don’t: a landing page founder (and one that’s mobile-friendly to boot).
Products such as Campaign Monitor and Aweber ask that you make use of a third party (and non invasive ) landing page creating tool like Unbounce or Instapage; Mailchimp recently introduced a landing page functionality but it is yet to become sophisticated at Getresponse’s.
However, unless you’re on a Getresponse’Guru’,’Max’ or’Enterprise’ program, the Getresponse landing page performance is fairly limited: you can just create one landing page, which can only be displayed 1,000 times a month.
Also, and very importantly, you can not use the landing page A/B testing performance on the cheapest Getresponse plan (whereby the machine indicates a sample of your users different versions of your landing page, computes conversion rates, and finally rolls out the top performing landing page mechanically ).
If you are serious about landing pages – plus they are certainly a useful attribute – then it is definitely worth looking at one of the costlier Getresponse plans.
You can purchase the Landing Pages attribute as an add-on to get an additional $15 a month, but very frustratingly, although the add-on allows you to show an unlimited number of landing pages to potential subscribers, it does not include A/B testing.
Therefore, if I was interested in the Getresponse landing page functionality, I wouldn’t bother with this fairly half-baked add-on: I would just go for a few of the pricier plans (which I guess is what Getresponse would like you to do) .
Getresponse was before its rivals for quite a while with its responsive email design functionality, which automatically corrects your e-newsletter’s template so that if an individual is reading it on a mobile device, the layout and fonts will be automatically optimised for the device in question.
Most competing products have captured up on this today, and extend responsive email templates, but Getresponse is better than most similar goods as soon as it comes to displaying a reactive preview of your e-newsletter – you just hit a’cellphone preview’ button to get a quick snapshot of what your email looks like on a smartphone (see image right).
Not just this but you can’flip’ the smartphone trailer around, so that you can preview what your own email looks like when the screen is employed in either portrait or landscape mode. Email Marketing Software Alternatives Email Campaigns
Customer Relationship Management
Among the most frustrating aspects of utilizing many well-known CRM tools is that the necessity to export data to CSV and straight back into your email marketing tool in order to do mailouts (or the necessity to export info from your email marketing tool into your CRM to add leads to it).
So when I watched Getresponse recently introducing a brand new CRM attribute into their plans I was intrigued – that could potentially eliminate all that data exporting and exporting, and keep everything neatly in one area.
Initially I wasn’t that impressed with the Getresponse CRM tool since you could only use it in order to carry out quite basic tasks: you could create sales pipelines, add contacts to them and monitor activity (mails, phone calls etc.) with these contacts manually.
But lately Getresponse have upped their game a bit on this particular front. The CRM is currently integrated with all of Getresponse’s email marketing operation and you can add users to a CRM pipeline according to their activity (form completions, email opens, purchases etc.) or activate autoresponders depending on the addition of a new contact into a pipeline phase.
An example of how to use this functionality would be as follows:
It is possible to add a contact to a particular stage on a revenue pipeline depending on the page of your site they completed a form ;
you could then send them a automated email tailored to that pipeline stage a few days afterwards;
and dependent on the action they took in regards to that email (clicking on a particular link ) you can automatically move them on another phase of the pipeline and invite invite them to a webinar.
It’s very clever stuff, and that I can’t think of any email advertising product offering this kind of tight integration between autoresponders and CRM pipelines. For this type of functionality you normally must appear at committed — and more expensive — CRM products such as Salesforce and Infusionsoft.
However, it’s not all good news on the CRM front there are a few big things missing from Getresponse’s CRM feature collection.
The most glaring omission is email activity monitoring. Other CRM packages allow you to bcc a dropbox email address whenever you send an email to some lead or customer; doing so keeps a record of the communication in the contact’s history. There is currently no way of doing this with the Getresponse CRM, nor is there an simple way to send one-to-one emails to prospects or customers.
And oddly, when you click a contact within a bargain pipeline, you can’t see their contact activity — i.e., the actions they have taken (open, clicks etc.) in regards to previous communications that you have delivered to your prospects aren’t displayed. To observe this, you need to go from the CRM section of Getresponse, hunt for your own contact in the contacts section and then click in their details. But guess what? Doing this doesn’t exhibit their deal history.
Task management is non-existent also: Unlike committed CRM tools, there is no way to assign tasks to other group members.
Finally, adding contacts to a pipeline stage is difficult. You need to add contacts to a list , then go to the CRM pipeline, include a deal and hunt your lists for the contact you just added. From a usability standpoint this is extremely clunky and time consuming. You should just have the ability to put in a deal directly to a pipeline and then enter the contact details of your guide or client at the point.
So as things stand, the Getresponse CRM is somewhat half-baked. However, it is a new attribute and the stuff it can perform on the automation aspect is impressive. I am hopeful that this attribute gets developed over time since done right, it is possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to host webinars on the stage.
Given that webinars are generally used as a lead-generation tactic, the notion of having your email database along with your webinar tool under the same roof is extremely appealing.
The pricing is also very competitive too by comparison to based webinar solutions. For example, one of the leading webinar services, Gotowebinar, fees $199 a month to sponsor webinars with as much as 500 attendees; you can actually do the same (plus a great deal more) with Getresponse for $165 (so long as your listing size is under 25,000).
With respect to attendee limitations, the Getresponse’Pro’ plan allows you to host a webinar with up to 100 participants; the’Max’ program’s limit is 500.
You might also purchase webinars performance as an add-on to a more affordable plan: $40 per month buys you a 100 attendees limitation, $99 per month buys you a 500 attendees restrict. It isn’t clear what your choices are if you need to host bigger scale distributions compared to that however.
Two or Three Getresponse webinar features worth flagging up as being especially useful are:
The very fact that your attendees don’t need to install any applications to attend the webinars
one-click list of your webinars
free online storage for playback documents
Ultimately webinar performance is potentially a very useful feature to have sitting in your e-marketing arsenal and its addition as a feature gives Getresponse a very significant edge over its key competitors, particularly when you consider that you can connect it in using a built in CRM tool (more on that in a moment). Email Marketing Software Alternatives Email Campaigns
The email deliverability rate – the percentage of e-newsletters sent that successfully reach inboxes – is always an important thing to check at when choosing an email marketing tool.
Not all email advertising providers are that forthright in their deliverability prices; but Getresponse seems reasonably open about that, with this to say about it in their website:
At GetResponse we are frequently asked about the quality of the deliverability speed. Because deliverability is dependent upon many factors, including the content of your messages, the deliverability rate may vary for every mailing. For our clients jointly, however, we are proud to say our general deliverability rate currently stands at 99%.
Obviously you are going to need to choose the organization’s word for this, but supposing it is true, it is a fantastic rate and inspires confidence that the vast majority of emails that you send using Getresponse will achieve their intended recipients.
What’s more, Getresponse really gives you the deliverability rate of every message in your email analytics – this is something I haven’t struck on rival goods’ metrics. A thumbs up for this.
I really do have to pull Getresponse up on one thing concerning deliverability however: to guarantee a high deliverability rate, it’s a good idea to use a system called DKIM email authentication. You are able to use DKIM using Getresponse – but just on the more expensive Getresponse’Max’ programs.
Although I have not struck any deliverability difficulties utilizing the cheaper plans, competing products do not make you invest in a more expensive strategy to avail of this feature — it’d be good to see Getresponse becoming more generous here.
There are two methods you can employ to add subscribers to a mailing list: having a’single opt-in’ or a’double click’ process.
If you use use one opt-in procedure, the person registering to your mailing list is added to a mailing list the minute they hit the submit button on your sign up form.
With a double opt-in procedure, the person signing up to your list is sent via an email containing a confirmation link that s/he must click before being subscribed.
The main advantage of a single sampling procedure is that it makes it really simple for users to sign up for a mailing list; additionally, it generally increases conversion speed and so the number of subscribers on your list. A dual opt-in process is better for verifying that the folks subscribing to a record are using actual email addresses and leads to cleaner data and more accurate stats (because open rates etc. ) are calculated according to a list comprising only real email addresses).
Now, the fantastic news is that Getresponse permits you to take advantage of either opt-in approach – this isn’t true with all competing goods. Thus a thumbs up for Getresponse to be flexible on this.
You’re probably thinking that this sounds quite fine — but to tell the truth, I think there is a great deal of room for improvement with regard to Getresponse kind templates.
For a start, they are not responsive (i.e.they won’t resize themselves automatically to suit the device they’re being viewed on).
Furthermore, no controls are offered by Getresponse to switch forms off or on on particular devices or pages of your site. In the light of Google’s new approach to pop-ups (where sites can have a hit in search results if they exhibit’intrusive interstitials’ on cellular devices) this is a bit of a concern.
To circumvent this, I generally avoid using Getresponse form templates, and make do using HTML embeded forms that I design myself, and for popups I link my Getresponse to some growth-hacking instrument named Sumo (this enables me to change pop-ups off for cellular users, as well as display forms precisely as I’d love to and on the pages I want). Email Marketing Software Alternatives Email Campaigns
Overall, Getresponse is really simple to use. It’s certainly easy enough to perform all the basics: import contacts, create campaigns, set up autoresponders and check statistics and the interface is really clean and intuitive.
In terms of how it stacks up against its competitors in this regard, I would argue that Campaign Monitor is a tiny bit more user friendly, and Mailchimp has a slicker user interface (although one that makes finding certain performance just a bit tricky at times).
1 area I feel that might be significantly better from a user-friendliness standpoint is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide an extremely flexible approach to create blocks of articles and move them about an e-newsletter, in practice it is quite clunky to use and can cause accidental deletion of content, or positioning of it in the wrong portion of the e-newsletter.
If you can get your head around it, and practice using it a bit, it will make for a useful tool – it is only that the execution of it might be rather better.
Additionally, as described above, the CRM tool could be far better from a usability point of view adding contacts to deals can be unnecessarily difficult.
The 30-day free trial that Getresponse provides is fully operational and the free trial is not contingent upon supplying credit card information.
This helps you avoid that annoying”oops I forgot I signed up for this particular trial and today I am getting charged for a product that I don’t use” scenario.
The only down side to the free trial is the fact that it limits the number of readers you can send to 1000. It would be good if this could be raised a bit, as it might help prospective users try out the tool in more’real world’ scenarios.
There are 3 main sorts of Getresponse pricing strategy -‘Email’,’Guru’ and’Max’ — and within each of them, several additional types of strategy to choose from (all based on record size).
As much as 1,000 subscribers: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there is an”Enterprise” program for users that our lists exceed 100,000 email addresses: that starts at $1199, with accurate pricing depending on prerequisites (if you’re considering the”Enterprise” program, you will want to contact Getresponse to schedule a demo, outline your needs and share pricing).
Substantial discounts are available if you pay upfront for 12 or 24 weeks of service (18% and 30% respectively) — those are considerably more generous than most competing platforms. Email Marketing Software Alternatives Email Campaigns
Distinctions of Each Strategy
All the Getresponse plans cover the significant basics — key features include:
The ability to import, grow and host an email database
a wide Assortment of templates
responsive email layouts
RSS / site to-email performance
comprehensive segmentation alternatives
societal sharing programs
There are a number of differences between the’Email’,’Pro’ and’Max’ plans but for me the main ones are:
CRM – Getresponse provides a customer relationship manager tool on its own’Pro’ plans up
landing pages – you can simply avail of all landing pages which enable split testing and unlimited views if you are on a’Guru’ plan or higher
Webinars – this functionality is not available at all on the’Email’ strategy and the number of webinar attendees is restricted for the’Guru’ and’Max’ plans at 100, 500 respectively (it’s uncertain what the limitation is on the’Enterprise’ program ).
Users – you can have just one user account on the’Email’ plan; by contrast you get 3 on’Pro’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you are happy to use one of the entry-level’Email’ plans, the pay-per-month Getresponse programs are on the whole cheaper than those supplied by many of its key competitors, especially in case you’ve got a fairly high number of email addresses onto your own database.
By way of example, if you’ve got a mailing list comprising between 9,000 and 10,000 records which you wish to send an infinite number of mails per month to, you’ll find that hosting it using Getresponse prices $65 per month.
$4 per month cheaper than with Aweber
$10 cheaper a month than Mailchimp
$84 a month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure is dependent not just the amount of email addresses on your database however on the number of emails you send a month too. If you are delighted to limit the amount of mails delivered via Campaign Monitor (in the example above, to 50k mails ), you can expect to pay a monthly charge of $89, nevertheless considerably higher than Getresponse’s.
The only well-known service that I can think of that comes from significantly more affordable is Mad Mimi, which charges $42 a month to sponsor up to 10,000 email addresses (note however that the functionality provided by Mad Mimi is nowhere near as broad as Getresponse’s or indeed another products mentioned above).
Additionally, it is worth pointing out that Mailchimp offers thinner pricing rings, meaning that depending on the size of your listing, it may occasionally be a slightly cheaper option than Getresponse.
In the database end of things, Getresponse’s pricing is really competitive too – you can host a database containing 1,000 email addresses for $15 a month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee to get a 1,000 record database is the like Getresponse’s; and Mad Mimi supplies a marginally more affordable, if much less functional offering for $12 a month.
Two final things to be Conscious of on the pricing front:
Some competing providers — notably Mailchimp – provide completely free accounts for users that have a small number of documents (but these don’t offer the full range of features that you get on a paid plan).
As stated before, if you’re prepared to pay upfront for 1 or two decades, you can avail of substantial discounts the other competitors don’t yet provide.
So the most important thing is that Getresponse is pretty competitive in the pricing section. However, what about attributes? Email Marketing Software Alternatives Email Campaigns
Getresponse represents among the more cost-effective tactics to host and communicate using an email .
It’s also one of the most intriguing products of its type – in that it provides email marketing, landing pages, CRM and webinars all under a single roof. It is hard to consider any competing product that delivers this’all around’ proposal, and it’s what continues to persuade us to utilize it to Style Factory’s email advertising.
Some improvements to Getresponse do need to be made nonetheless, especially where the email designer is concerned – its drag and drop interface is much more fiddly and less responsive than it should be. A lot of improvements can be made to the data capture types also, especially for consumers wishing to exhibit them on mobile devices.
And from what I gather from reader feedback, there are developments that could be made into the support offering.
Overall though I rate Getresponse very tremendously – you get substantial bang for your buck with this product.
Listed below are a few pros and cons of utilizing Getresponse overall:
Advantages of Getresponse
Excellent marketing automation choices.
The CRM performance integrates neatly with Getresponse’s email automation functionality.
Provided that you are pleased to use an’Email’ program, Getresponse is cheaper than most of its key competitors (in some cases, significantly so) whilst supplying as much, or even more functionality as them.
The reductions you receive when paying upfront for one or two years of support are extremely generous – you’ll be hard pressed to find similar reductions in prices from key competitors.
Its webinar functionality is a USP – something that is not provided by any similar products.
Its reporting and comprehensive split testing attributes are strong.
Getresponse is clear about deliverability rates, publishing figures on its own site and providing deliverability statistics for person e-newsletters you send.
It offers a very flexible approach to information segmentation – more flexible than many competing goods.
It permits you to add subscribers to your mailing list on either a single-opt in and a double opt-in basis.
It sends responsive emails and allows you to preview smartphone variations of your e-newsletters really easily.
It comes with a useful landing page founder – but keep in mind you have to be on a more expensive strategy to get the fully operational version of this.
You can test all of its features free for 30 days without needing to input credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing mails can be a little bit on the side.
The information capture forms provided aren’t responsive and you can’t control when and in which they’re displayed on your website.
CRM performance has to be improved substantially before it can be thought of as a substitute for a standalone CRM merchandise.
There is a limited selection of RSS-to-HTML e-newsletter templates supplied.
You can just use’web-safe’ fonts from e-newsletters, which can make the templates seem slightly less slick than those provided by competing goods.
The pricing structure is a bit perplexing, with customers having to pay something of a superior to access the landing page creator tool.
The free trial restricts the number of readers you can send messages into 1000.
The landing page addition does not let you perform A/B evaluations, meaning that in order to obtain this functionality you’re forced to use a more expensive plan than you may like.
DKIM authentication is only available on the more expensive’Max’ plans.
No phone service is provided. Email Marketing Software Alternatives Email Campaigns